Unilever

Articles about Unilever and Unilever brands

  1. Data & Insights

The Limited Role of AI in Ecommerce

In today’s digital age almost all of us have experienced the thrill of clicking “add to cart” and the subsequent anticipation of our purchases arriving. Yet many of us may not reflect on the multitude of interactions and emotions that succeed that singular moment. Underlying these experiences is the invisible hand of artificial intelligence, steering […]
5 min read
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  1. Media & Marketing

Why Fear Based Advertising Wins

Brands and businesses are talking more than ever about the environment. The percentage of ads tested by Kantar LINK with some sort of social or environmental message (SEM) held steady at 2 percent or less from 2010 to 2019. From 2020 to 2022, it tripled to 6 percent, and is at 5 percent year-to-date. That […]
3 min read
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  1. Channel: Delivery

Instacart Shares Up 12 Percent In First Day of Trading

•  From the Wall Street Journal: “Instacart’s shares jumped in their trading debut, another promising sign for a reawakening IPO market. “Shares of the grocery-delivery company finished their first day of trading at $33.70 on Tuesday on the Nasdaq exchange under the ticker CART, up 12% from the IPO price of $30 a share. “Instacart’s […]
2 min read
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  1. Shopper & Customer

Study:  Uptick In Online Grocery Shopping, Plus High Satisfaction Levels

Acosta Group is out with its annual online grocery shopping study, concluding that there has been “a slight uptick in online grocery shopping over last year, with 55% of grocery shoppers buying groceries online at least some of the time. This upward trend is driven by more consumers who are shopping online regularly but still […]
2 min read
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  1. Department: Food

Coming Attraction:  Georgia Grocer Hopes To Hit One Long & Straight

MNB often focuses on stores that differentiate themselves through unique products and services, offering a value proposition that seems different from those offered by the competition. That seems to be the pitch for FreshTake, a new grocer scheduled to open next summer in Augusta, Georgia, in a former Whole Foods location, which has been getting […]
2 min read
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  1. Channel: Delivery

Zapp agrees rapid delivery tie up with at home, self-diagnostic tests provider Newfoundland

Newfoundland, a provider of at home, self-diagnostic tests in the UK, and rapid delivery firm, Zapp, have announced a new partnership in London. Customers can now quickly test for various illnesses and diseases, while also knowing that Zapp has them covered with various personal health and hygiene products, over-the-counter medicines, and everyday essentials. Co-founder of […]
2 min read
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  1. Channel: Grocery

Worth Reading: Publix’s Uncomplicated Approach To A Complicated World

Vox has a really interesting story about Publix Super Markets, a company that has dominated the Florida landscape for decades, and how it tries to being an uncomplicated ethos to an often complicated reality. There are, the story says, “the complications of real life — brushes with politics, labor-related controversies, a small-c conservative approach to […]
2 min read
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  1. Shopper & Customer

Wiser Insights: Navigating 2023’s Online Back-to-School Retail Trends

The back-to-school season signals change and growth for students and presents a significant sales opportunity for retailers. It’s not just about selling basic school supplies anymore. The emergence of eCommerce has transformed traditional shopping habits, with a growing number of parents and students turning to online platforms to fulfill their annual back-to-school shopping needs. This […]
4 min read
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  1. Technology & Innovation

Survey:  US Workers Fear Technology Will Make Them Obsolete

Gallup is out with a new survey saying that “22% of US workers worry technology will make job obsolete,” a number that is up seven points in two years. Here’s how Gallup frames the increased concerns: “The recent rise in people’s concern about their job becoming obsolete is owing almost entirely to college-educated workers, among […]
2 min read
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  1. Channel: Ecommerce & Digital

Albertsons Launches “Flash” 30-Minute Pickup/Delivery Service

Albertsons yesterday launched a new pickup and delivery service called “Flash,” which it says allows customers “to receive their DriveUp & Go and delivery orders in as little as 30 minutes.” The company said it is now available in more than 2,000 locations. Two elements of the “Flash” program: •  “Members of the company’s FreshPass […]
< 1 min read
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  1. Retailer Media

As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) as well as 55 companies with a stake in the performance of retail media, including The Mars Agency, Albertsons Media Collective, Google, Unilever U.S., Criteo, Best Buy Ads, […]
3 min read
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  1. Retailer Media

As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) as well as 55 companies with a stake in the performance of retail media, including The Mars Agency, Albertsons Media Collective, Google, Unilever U.S., Criteo, Best Buy Ads, […]
3 min read
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  1. Department: Consumer Durables

Exploring how online casinos impact the gambling world

Online casinos have risen to prominence in recent years, upsetting the conventional bricks and mortar casino business model. This proliferation provides you with a fresh and practical option to partake in betting on your favourite games. In this article, we will examine the wide ranging effects they have had on the betting industry. So, follow […]
3 min read
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  1. Media & Marketing

Building A Successful Event Brand

Do people line up for LEGO events for blocks? Would a ‘World Origami Championship’ be aired on Paperview? I’ll speak to that below, and as a spectator and ‘puntestant’ (my stage name is Kenny Dewitt – ‘Can-He-Do-It’) I can tell you Punderdome is amazing and a shining example of a successful event brand. Since 2011 […]
6 min read
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  1. Department & Category

U.S. Food Companies Go Deal Hunting as Pandemic Growth Fades

U.S. packaged food companies are gearing up for a wave of acquisitions to restructure their brand portfolios as pandemic-driven growth slows and the impact of price hikes levels off. Last month, Campbell Soup acquired Sovos Brands for $2.7 billion, while Unilever purchased premium frozen yogurt brand Yasso and Mars, the maker of Snickers, acquired Kevin’s…
< 1 min read
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  1. Channel: Grocery

Kroger Reports Second Quarter 2023 Results and Reaffirms Guidance

The Kroger Co. (NYSE: KR) today reported its second quarter 2023 results, reaffirmed 2023 guidance and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth.
8 min read
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  1. Trends & External Forces

Your Views:  A Kick In The Head

I commented yesterday in FaceTime about a great piece in Entrepreneur about how employee cynicism and irony get in the way of employee engagement, which, when nurtured, actually can be a tangible business advantage. One MNB reader responded: Engagement Behavior, you are not the only one! Well said and from an HR perspective (and a […]
5 min read
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  1. Associates & Employees

Hiring Expected To Slow; Retail To Take The Brunt Of The Trend

New government projections for the coming decade suggest that hiring is likely to slow down, and that retail will be of the segments likely to suffer the most. From Bloomberg: “US employment gains will slow significantly and be more concentrated across few sectors in the decade through 2032 as population growth moderates, fresh government estimates […]
2 min read
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  1. Shopper & Customer

Pumpkin Spice Becomes Pumpkin on Ice: The Impact of Climate Change on Seasonal Joy

It’s that time of year when the desire for a fall favorite overpowers physical seasonal shifts. That’s right, pumpkin spice is back before the first fall leaf has even hit the ground. Traditionally associated with cozy warmth, pumpkin spice is notably being delivered on ice this year. Climate change and its coinciding weather patterns are […]
4 min read
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  1. Shopper & Customer

Customer Satisfaction Management: The Key to Sustained Brand Leadership

Customer satisfaction is not just important—it’s essential. The success of any business largely depends on happy customers. Businesses that prioritize customer satisfaction tend to not only retain their existing customers but also often attract new ones. It is not just about selling a product or service, but about delivering an experience that leaves the customer […]
5 min read
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  1. Data & Insights

AI powered customer support in rental services: improving user experiences

Artificial intelligence is an area of computer science that develops systems and algorithms that enable tasks to be formed without humans. This can include everything from problem solving and decision making to language comprehension and speech recognition. AI is increasingly being integrated into many industries, including the rental industry, and is changing the way that […]
3 min read
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  1. CPG & FMCG

Ranked: Most Popular U.S. Undergraduate Degrees (2011–2021)

Ranked: Most Popular U.S. Undergraduate Degrees (2011–2021) In an era of soaring tuition fees and mounting student debt, choosing which undergraduate degree to pursue has become a crucial decision for any aspiring college student. And it always helps to see which way the winds are blowing. This visualization by Kashish Rastogi, based on data from […]
3 min read
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  1. Media & Marketing

A Vacation FaceTime with the Content Guy – “Serendipity Has Limits”

Content Guy’s Note:  Yes, I know I’m supposed to be on vacation.  But while I’m off, I figured I’d file a daily series of FaceTime videos about a variety of off-the-beaten-path subjects that offer relevant business lessons.  I don’t want you to forget me, and I don’t want you to think I’ve forgotten you. There […]
< 1 min read
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  1. Channel: Grocery

Publix Talks To The Animals:   “Stay Out!”

Parade reports that Publix Super Markets has started putting up signs in its stores noting its “ban on pets and emotional support animals.” The move – which actually just serves to enforce a policy that has existed for years – is generating some controversy among customers.  “While some people agree with the ban,” the story says, […]
2 min read
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  1. Data & Insights

How Pep Boys is Using Customer Data to Optimize Marketing

In episode 415 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chris Ebel, former assistant vice president, marketing and CRM at Pep Boys, the leading automotive aftermarket chain in the U.S. Listen in as Ebel discusses his role at the organization (0:40), why it’s critical for retailers to track shoppers’ paths to purchase (1:10), and how […]
< 1 min read
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  1. Operations & Supply Chain

The Pre-Peak Season Warehouse Management Health Check-Up

There’s a maintenance strategy for every major purchase you’ve made. You know when your car needs an oil change. You know when the filters on your appliances should be swapped. You know when your pick process needs to be reviewed … you don’t, do you? Do You Have a Warehouse Management Maintenance Schedule Ahead of […]
5 min read
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  1. Channel: Mass

Who will pay to decarbonize the supply chain?

​[[“value”:” To decarbonize the world, the world must decarbonize the supply chain, and quickly. Some 75% of all greenhouse gas emissions fall under Scope 3 emissions, which includes the upstream supply chain as well as the end use of a company’s goods and services.  To cut those emissions enough to avoid catastrophic climate change will […]
7 min read
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  1. Channel: Grocery
  2. Channel: Mass
  3. Department: Adult Beverage
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  5. Department: HBC
  6. ESG
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Retailer Media
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  11. Retail Ecosystem
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  16. Operations & Supply Chain
  17. Stores & Formats

Hy-Vee launches RedMedia omnichannel retail media network

Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas. The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online […]
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  1. Channel: Delivery
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Channel: Grocery - Natural
  5. Department: Food
  6. Acquisitions, Divestitures & Mergers
  7. Corporate Finance
  8. Partnerships & Alt Profit
  9. Shopper & Customer
  10. Start Ups
  11. Technology & Innovation
  12. Trends & External Forces
  13. Associates & Employees
  14. Operations & Supply Chain
  15. Stores & Formats

Instacart stock languishes after IPO

Instacart saw its share price erode in the two days following its initial public offering, after it rose 12.7% in its first day of trading on the NASDAQ exchange. The stock settled down to just slightly over its IPO price of $30 per share on Wednesday, its first full day on the exchange, then ranged […]
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  1. Retailer Media

Retail Media Metrics

#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […]
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  1. Holiday & Events
  2. Trends & External Forces
  3. Holiday & Events

The big chill: Holiday retail sales 2023 expected to slow

Experts predict slow growth in 2023 holiday sales as consumers tighten their belts in a tough economy, but e-commerce will remain a bright spot. Stores are filling with displays of holiday decorations and holiday-themed merchandise as retailers eagerly prepare for the annual shopping surge, but consumers may not be as excited. Forecasts for 2023 holiday […]
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