Articles about Unilever and Unilever brands

  1. Data & Insights
The author of this post loves books and reads at least one a week. All of them in analog form which are marked and underlined using a very special instrument( Faber Castell pencil )and then the best lines are copied by hand using a decades old Mont Blanc pen onto parchment paper in leather bound […]
  1. Shopper & Customer
Personalization is among the most hotly debated topics among marketers. To some, it’s the holy grail their organizations need to seize to delight existing customers, acquire new ones, and prove return on marketing spend. To others, it’s a false flag for invasive data collection and inaccurate promotions that alienate shoppers. One way to reframe the […]
  1. Merchandising
Ocean and beach plastic packaging and products are among the terms being called out as greenwash by environmental campaign group Changing Markets Foundation. Brands including Coca-Cola and Unilever as well as retailers such as Tesco and Lidl are among those the organisation is exposing as it expands its www.Greenwash.com website to include plastics as well […]
  1. Technology & Innovation
CNBC reports that “electronics companies have, for years, paraded around flashy, futuristic prototypes of consumer robots. They’ve pointed to a not-too-distant future where people will have roaming robot helpers around their home that can do the dishes or even act as a personal masseuse. So far, few of those predictions have panned out, and they […]
  1. Media & Marketing
Amazon Prime Video’s Watch Party feature, which lets you watch a movie or a TV show together with your friends remotely, is now available on smart TVs, streaming devices like Roku, and gaming consoles like Xbox or PlayStation. Before this expansion, the feature was available on desktops, Fire TV devices, and on the Prime Video […]
  1. Corporate Strategy
NEW YORK — Alaffia, an award-winning leader in clean and fair trade beauty, promoted veteran global marketing executive Lanaia Edwards to chief marketing officer, the company said Tuesday. Lanaia Edwards In her new role, Edwards will oversee marketing, creative, product development, and brand strategy, driving and accelerating growth globally. She brings an extensive track record […]
  1. Media & Marketing
Campaign scoop Gold Lions. The Cannes Lions International Festival of Creativity took place just a few days ago and Ogilvy managed to receive 5 Cannes Gold Lions. One of those Gold Lions was awarded for a campaign with a simple, yet powerful message: the toxicity of social media. The campaign, Reverse Selfie, for Dove showed […]
  1. Media & Marketing
Every year, consumers present new buying habits, particularly influenced by the surrounding social and technological norms. In particular, social media has been a major contributor to the change in consumer habits. For a company, it is impossible to ignore a presence on social media. These platforms are vital for businesses, regardless of their size.  Indeed, […]
  1. Media & Marketing
GE has been injecting urgency into conversations—and actions— for over 130 years. In our conversation with GE’s chief marketing officer, Linda Boff about the company’s ability to continuously shift gears to stay relevant, she said, “Progress is part of our constant. Progress and solving tough problems for the world. You don’t get to be 130 […]
  1. Technology & Innovation
Cryptocurrency prices have been collapsing for more than half a year now, so it seems counterintuitive to say that crypto investing is a tool that can create “the first financially successful generation.” Yet Eddie Behringer, co-founder and CEO of teen-targeted, education-focused Copper Banking, said he sees the crypto winter as an educational opportunity for his […]
  1. Data & Insights
The Summer Fancy Foods Show finally made its comeback this year after a two-year long hiatus, with the previous in-person show happening in 2019. From June 12-14, over 1800 exhibitors took over the Javits Center in New York City to display a variety of goods representing every single subcategory you can think of in the […]
  1. Shopper & Customer
We live in a confusing time. Consumers want to do their bit for the environment, save a buck, and make up for lost time during the pandemic. Some sustainable behaviors picked up speed during Covid, but out of necessity – with air travel at a standstill and very few places to go, many opted for […]
  1. Shopper & Customer
Consumers aren’t just shoppers; they’re guests who explore, discover, immerse and buy. This alone demonstrates the disconnect between the guest experience vs. the customer retail shopping experience which uses vocabulary such as filter, select and purchase. Hospitality is designed to entertain and cater to guests’ needs, comfort, satisfaction and loyalty. From the very start of […]
  1. Shopper & Customer
If your business is looking to optimize its online storefront, then it’s likely your team already has a lot of great products. Now, it’s all about figuring out how to get people to find and hopefully purchase those products. Maybe you’ve got some clicks coming in here and there, but they’re leaving too quickly to […]
  1. Data & Insights
Just a couple of decades ago, the concept of having your own E-commerce store was considered fanciful, even a dream. How would it work? What would such a store provide? How will the store handle all of the sales, the purchases, and even the logistics of the goods? It was a pipe dream for some, […]
  1. Media & Marketing
London-based Bolt Insight, which helps brands quickly collect market research in 120+ countries, has received £1.275 million investment from VC company 212. This is its second seed round. The startup previously raised €300,000. The cash will be used to develop new products for customers, employ new staff in its research and commercial teams, as well as […]
  1. Data & Insights
It is the time of the year where students graduate from high school and university. Convocation speakers inspire and illuminate. Life lessons are shared and imparted. Here are some lines that have served as guides over the years. 1.Success is being able to spend your time in the way that creates joy. Success is sought […]
  1. CPG & FMCG
In partnership with The Dad Gang, this Father’s Day, Dove Men+Care continues its commitment to changing how the world sees Black men and fatherhood ENGLEWOOD CLIFFS, N.J., June 17, 2022 /PRNewswire/ — Black fathers are present in caring for their families but too often, media and culture…
  1. Technology & Innovation
UK technology and electrical retailer, Currys, is leveraging Salesforce solutions to support its omnichannel transformation plans. Salesforce’s CRM has enabled all of Currys functions, across marketing, sales, commerce, and service, to have a single, 360-degree shared view of every customer. Several products have powered its digital transformation, including Mulesoft, which brought together the Salesforce platform […]
  1. Data & Insights
Navigating the new marketing and commerce world New Marketing Cloud Customer Data Platform features New Marketing Cloud Personalization and Engagement features New Marketing Cloud Intelligence features Marketing Cloud Summer ’22 Release New Slack features Next-gen Commerce Cloud What these changes mean for you Connections is Salesforce’s premier conference for digital, marketing, and commerce professionals. In […]
  1. Department & Category
  Don’t get me the wrong idea convenience stores are fast evolving into a viable new generational platform by selling fresh food fast that can be mix matched, and bundled into a customized family meal.  How are they doing that?  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. “they are selling […]
  1. Department & Category
A coalition of over 400 global organisations, including Greenpeace, The Women’s Institute and The Muslim Council of Britain have joined forces today, on World Refill Day, to demand that five muti-national food producers do more to tackle plastic pollution. The five “biggest plastic polluters” have been named by the coalition as Coca-Cola, PepsiCo, Nestle, Unilever, and Procter & […]
  1. Technology & Innovation
Magnum Ice Cream and Deliveroo have unveiled a metaverse located Magnum Pleasure Museum at the MET AMS festival in Amsterdam. Between 14th and 17th June, attendees of the festival can wear a VR headset that transports them to the museum in Decentraland. WE ARE SOLD OUT💜 Thanks for the love everyone. See you tomorrow! — […]
  1. International
Sourcing products is an essential process for every retail business, whether it is for instore stock, or ecommerce sales. Many years ago, merchants would travel abroad to find the right products for their business. Today, retailers can choose from a vast range of products, all from the comfort of their own home. But with so […]

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Editor’s Choice

  1. Channel: Restaurants
  2. CPG: NonFood
  3. Channel: Restaurants
  4. Department & Category
  5. Department: Consumer Durables
  6. Department: HBC
  7. ESG
  8. Partnerships & Alt Profit
  9. Media & Marketing
  10. Data & Insights
  11. Shopper & Customer
  12. Trends & External Forces
The KFC x Crocs Clogs sold out quickly after New York Fashion Week influencer event, winning KFC an award in the ‘Events: New Product or Service Launch’ category of Ragan’s 2021 Media Relations Awards. After grabbing attention with its Extra Crispy Sunscreen, fried chicken-scented scratch ‘n’ sniff Valentine’s Day cards, and an 11 Herbs & […]
  1. Data & Insights
  2. Corporate Strategy
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces
  8. Associates & Employees
  9. Holiday & Events
What do you get when you combine one of the largest shopping events of the year with historic levels of inflation, stock shortages, and labor issues? We’ll tell you exactly what you get… You get the 2022–23 Back to School (BTS) shopping season. As noted in Field Agent’s Back to School Success Kit: How Brands […]
  1. Corporate Finance
  2. Department: HBC
  3. Acquisitions, Divestitures & Mergers
  4. Corporate Strategy
  5. Corporate Finance
  6. ESG
  7. Data & Insights
  8. International
  9. Shopper & Customer
  10. Technology & Innovation
  11. Trends & External Forces
  12. Merchandising
  13. Operations & Supply Chain
Kohl’s is off the sales block following the end of talks with Franchise Group (FRG), which has been the highest bidder for the company since the retailer began seeking a buyer in January 2022. When exclusive acquisition negotiations began in early June, FRG proposed $60 per share for Kohl’s, a valuation of $8 billion, eventually […]
  1. Associates & Employees
  2. Department: Foodservice
Today, the Underground Donut Tour, the World's Best Donut Tour, is launching their first tour within the European Union, specifically, in Dublin, Ireland. The Underground Donut Tour has been running for 7 years across the US and the UK, including Chicago, Philadelphia, New York City, Portland, Seattle, Boston, Nashville, New Orleans, London and now adding Dublin to our roster. Hosting thousands of guests from around the world and showcasing the best doughnuts each city has to offer.