Unilever

Articles about Unilever and Unilever brands

  1. Partnerships & Alt Profit

Wings and Rings Branded Partnerships Drive Sales

  From a historical grocerant perspective, branded partnerships have long been a cornerstone for driving consumer interest and boosting sales in the foodservice industry. By combining iconic flavors, recognizable brands, and promotional synergies, successful partnerships have created memorable dining experiences that resonate with customers and spur repeat visits according to Steven Johnson Grocerant Guru® at […]
4 min read
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  1. Technology & Innovation

Smart Glass: A Bright Future in Technology

Introduction: Imagine waking up in a home where windows automatically adjust their transparency to let in the perfect amount of sunlight. Later, you drive to work in a car with dim windows to reduce glare. At the office, the conference room glass walls switch from transparent to opaque, ensuring privacy for your meeting. Welcome to […]
< 1 min read
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  1. Technology & Innovation

Despite financial pressure — or because of it? — tech stacks are actually expanding again

If you predicted that tech stacks would shrink in 2024, it was probably a good bet. After all, the trend line had been headed in that direction. The average number of apps in companies’ stacks shrank in both 2022 and 2023, albeit by only a modest amount, less than 10% on average. But economic times […]
5 min read
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  1. Channel: Delivery

DoorDash Pioneers Non-Traditional Food Distribution: A Grocerant Guru® Perspective

  The evolution of food distribution continues to challenge legacy grocery stores. DoorDash, the delivery platform originally known for restaurant meal delivery, has rapidly expanded into diverse product categories successfully according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Johnson asks, do your new food marketing ideations look more like yesterday than […]
4 min read
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  1. Media & Marketing

The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour – Part 1

The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and offline commerce to reimagine how retail, D2C, technology, supply chain, content, and consumption must work […]
2 min read
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  1. Technology & Innovation

The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour – Part 2

The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and offline commerce to reimagine how retail, D2C, technology, supply chain, content, and consumption must work […]
2 min read
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  1. Shopper & Customer

Grocerants: 7 Big Opportunities for 2025

  As 2025 approaches, the evolving food landscape presents unparalleled opportunities for all food retailers offering grocerant meal components or meals.  All food retailers include Convenience Stores, grocery service deli’s, restaurants, dollar stores think of it as any retailer has the ability to evolve into a hybrid concept blending grocery and restaurant-style dining. Political uncertainty, […]
4 min read
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  1. Shopper & Customer

Drive Customer Engagement with These 2025 Consumer Food Trends

  One thing is very clear to start the New Year according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, Restaurants, convenience stores, and service delis can unlock consumer engagement by tapping into the trends highlighted in Grubhub‘s annual “2024 Delivered Report.” This report offers a treasure trove of insights into consumer […]
3 min read
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  1. Technology & Innovation

Leveraging technology to elevate customer satisfaction in retail: trends and innovations

In today’s competitive retail landscape, customer satisfaction is more important than ever. With so many opportunities available, customers expect outstanding experiences based on what they are looking for. From a personalised shopping perspective to a seamless omnichannel experience, tech innovations are redefining the retail industry completely. That being said, let’s dive deeper into this article […]
6 min read
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  1. Technology & Innovation

Hair You Go: Ulta Beauty Uses AI to Virtually Preview Potential New ’Do’s

Ulta Beauty has leveraged generative AI from Nvidia to provide customers with highly realistic previews of desired hairstyles and colors. To use the GLAMlab Hair Try On solution, shoppers on the Ulta website or mobile app can take a photo, upload a headshot or use a model’s picture to experiment with potential new looks. The […]
2 min read
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  1. Technology & Innovation

“Sometimes I Forget I’m Paralyzed.” How Neuralink’s First Patient Found Freedom by Connecting His Brain to a Computer.

Noland Arbaugh and his mother Mia The desert daylight was fading when Noland Arbaugh DM’d me to drive over to his Yuma, Arizona home. The 30-year-old quadriplegic cannot operate a phone by hand, can’t type on a laptop, and wasn’t able to fully operate a computer a year ago. But using just the thoughts in […]
7 min read
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  1. Shopper & Customer

The Evolution of Chain Restaurant Menus: Reviving, Innovating, and Updating for Multigenerational Appeal

  Chain restaurants are at the crossroads of menu evolution according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, where nostalgia meets novelty and reinvention drives relevance. With a focus on catering to Gen Z, Millennials, and Baby Boomers, restaurants face the challenge of balancing the revival of old favorites, the introduction […]
4 min read
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  1. Department: Consumer Durables

Facing Nike ‘softness,’ Foot Locker sales fall 1.4%

​[[{“value”:” Dive Brief CEO Mary Dillon said the retailer has made progress on its strategy, but was hurt by a more cautious consumer. Published Dec. 4, 2024 Foot Locker unveiled a reimagined “Home Court” store in partnership with Nike in New York City on Aug. 21, 2024. Courtesy of Foot Locker “}]] 
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  1. Holiday & Events

How Olive Garden Eases Holiday Meal Problems When You Have Company

  Holidays often bring joy—and a hefty dose of stress—especially when hosting family or friends. From juggling meal prep to satisfying varied taste preferences, the kitchen can quickly transform from a cozy haven into a battleground. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, Olive Garden, known for its Italian-American comfort […]
4 min read
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  1. Technology & Innovation

Waterfront Street Kitchen & Bar near London ExCel taps Sticky NFC ordering tech as it opens doors to public

A new London ExCel Waterfront Street Kitchen & Bar recently opened, with the 400 capacity space offering an all day dining experience at the Immerse LDN district. In a LinkedIn post, Harry Ridley, Head of Technology at Levy UK & Ireland, who worked on the project, said: “Waterfront has received my Tech of the Month […]
2 min read
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  1. Agencies & Vendors

Six Innovative New RangeMe Suppliers Land Deals with Co-op’s Incubator Program

Six exciting new suppliers hit Co-op shelves this past November month following the UK convenience retailer’s search for a fresh wave of values-led, quality and innovative food and drink businesses to participate in its mentoring and support scheme, the Apiary. The producers, which submitted their products via RangeMe, now have their brands stocked in more […]
5 min read
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  1. Department & Category

The 65-Inch HDTV Syndrome Evolves: Expanding Foodservice Disruption

  Foodservice Solutions® recent Grocerant ScoreCards reveal a profound shift in consumer behavior at the crossroads of technology, retail food sales, and consumer preferences. This intersection continues to drive the growth of the grocerant niche, reshaping food distribution channels and dining habits, according to Steven Johnson, Grocerant Guru® at Tacoma, WA-based Foodservice Solutions®. The latest […]
4 min read
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  1. CPG & FMCG

Unilever presents new snackable Magnum Bonbon

Unilever has launched a new snacking format, Magnum Bonbon, to encourage new ice cream occasions, such as big nights in and the sofa snacking moment. Magnum Bonbon is available now in three flavours: White Chocolate & Cookie, Salted Caramel & Almond and Gold Caramel Billionaire.… This story continues at Unilever presents new snackable Magnum Bonbon […]
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  1. Technology & Innovation

The Four Phases Of Internal Marketing

It is absolutely essential to face the facts when a brand is in turnaround mode. Letting everyone know exactly where the brand stands relative to where the brand should be is a critical step. Facing the facts is the starting point for revitalization. However, letting people know just how awful things are without providing the […]
6 min read
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  1. Shopper & Customer

La-Z-Boy Embraces Experiential Retail in New Chicago Store

La-Z-Boy has opened a 12,600-square-foot showroom in Chicago’s Lincoln Park neighborhood designed to immerse customers in the transformational power of comfort. Key elements include a Recliner Runway, where shoppers can learn more about product features or build a customized recliner using a digital touchscreen, as well as nods to lifestyles such as “Urban Modern,” “La-Z-Girl” […]
2 min read
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  1. Shopper & Customer

What a Trump presidency means for CPG brands

The outcome of the 2024 US Presidential election could have far-reaching implications for businesses across various sectors, and consumer packaged goods (CPG) brands are no exception. With changes in policy, economic priorities, and regulatory environments, CPG brands must navigate a shifting landscape that could impact everything from consumer spending patterns to supply chain stability. As […]
7 min read
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  1. Department: Food

Top 10 Thanksgiving Side Dishes in the US

  Steven Johnson the Grocerant Guru® at Tacoma, WA based Foodservice Solutions® was wondering who eats what for Thanksgiving Dinner.  So, after a bit of research here is just what he found. Thanksgiving is a meal steeped in tradition, and side dishes are often the stars of the table. Here’s a countdown of the most […]
4 min read
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  1. Shopper & Customer

We Were Promised An Experience Economy. So, Where Is It?

By Doug Stephens I can still recall reading Joseph Pine and James Gilmore’s seminal 1999 book The Experience Economy. Like so many of my colleagues in business at the time I believed wholeheartedly in the book’s central thesis –that the consumer economy had, until then, been about the sale of goods and services but that […]
8 min read
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  1. Holiday & Events

NBA players Anthony Edwards and LaMelo Ball star in Foot Locker’s holiday campaign

​[[{“value”:” Dive Brief Grammy-nominated artist Coi Leray is also featured in the ads, which will air across paid media, in-store displays, social channels and more. Published Nov. 13, 2024 By Howard Ruben Anthony Edwards and others star in “Step Into Your Gift,” a 360-degree holiday marketing campaign designed to highlight its commitment to sneaker culture and basketball. Courtesy of […]
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  1. Department: Consumer Durables

That’s Shoe Biz: Zappos and Allbirds Sponsor Shoe Swap During NYC Marathon

Running a marathon, no matter when you finish, is an athletic feat to be admired. But what about those standing by to cheer on the runners? Don’t they deserve some support? The folks at Allbirds and Zappos thought so, and so was born a Comfort Zone activation during the recent New York City Marathon, located […]
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  1. Shopper & Customer

How retailers are making it harder to shop, just in time for the holidays

​[[“value”:” This audio is auto-generated. Please let us know if you have feedback. With the holiday season underway, retailers are tapping their marketing budgets to entice shoppers to spend at their stores and online. At the same time, though, they are making mistakes that are keeping customers away. “Retail right now is a mixed bag […]
4 min read
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Editor’s Choice

  1. Holiday & Events
  2. Holiday & Events

Shoppers believe best holiday deals are after holidays

A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
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  1. Trends & External Forces
  2. Data & Insights
  3. Technology & Innovation
  4. Trends & External Forces

2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth

IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […]
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  1. Data & Insights
  2. Technology & Innovation

AI at the retail edge: What’s possible now

There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […]
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  1. Media & Marketing
  2. Department: Consumer Durables
  3. Department: HBC
  4. ESG
  5. Media & Marketing
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Holiday & Events
  10. Merchandising
  11. Operations & Supply Chain
  12. Stores & Formats

Some retailers would benefit from a TikTok ban in 2025

TikTok Shop took the market by storm in just two years. The social media platform sold more merchandise than Sephora [LVMUY] in late 2024 according to Earnest credit card data. TikTok Shop also handily outperformed during the 2024 holiday season. But a potential ban could result in brands losing access to a vital marketing and […]
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