Articles about Unilever and Unilever brands

  1. Data & Insights
With more consumers taking control and opting out of advertising they don’t want to see, brands need to know how to make sure their marketing strategy hits the mark, with the perfect mix of reach and relevance. Despite it being easier for brands to pre-test ideas before launching a full-blown ad campaign, this only tells […]
  1. Technology & Innovation
Ecommerce platforms have flourished massively over the past few years, making it easier for people to sell and shop virtually. Amidst the fierce competition in e-commerce markets, many brands use videos to spearhead their marketing strategy. A video is an all-in-one channel that can cover and pinpoint all the vital points of a brand or […]
  1. Shopper & Customer
Got the following email yesterday from MNB reader Lori Buss Stillman: I loved your commentary on Titan Casket and the service they provide. It’s a smart glimpse into a market sector most consumers are uneducated about, and only engage with at a time when it is difficult to separate heart and head. When my Dad […]
  1. Department & Category
Yesterday we referenced a story about how Beyond Meat “has lost some of its sizzle,” as management and investors try to figure out where there are inherent limitations in the category. Now comes this piece from Bloomberg: “Photos and internal documents from a Beyond Meat Inc. plant in Pennsylvania show apparent mold, Listeria and other food-safety issues, […]
  1. Shopper & Customer
With prolonged inflation, hiked interest rates, and an economic downturn, it’s no wonder consumers are feeling an increased amount of stress when making purchases or buying services. And with the holiday season upon us, many are rethinking their spending habits even more than they already were. In fact, 60 percent of consumers say their priorities keep changing […]
  1. Corporate Strategy
As a professor of business and management consultant I find myself in a variety of organizations. One of the questions I often ask both senior managers and line personnel is how their organization makes money. Another way to ask the question is to ask for a description of the firm’s business model. In many organizations […]
  1. Shopper & Customer
While shoppers might be strapped for cash given a 9.1% rise in consumer prices, it doesn’t mean they’re willing to give up a premium customer experience. Although product and pricing remain key to acquiring customers in the retail space, it’s the top-notch, memorable experience a brand delivers that makes them stay. Personalization along with convenience […]
  1. Technology & Innovation
Ever see the miniseries From the Earth to the Moon? Great story about the Apollo moon missions. I’m pretty sure it was in one of those episodes that I most remember the impactful difference between “unit tests” and “system tests.” Getting people on the moon required a huge number of different component technologies, many each […]
  1. Channel: Delivery
Authors: Blake Hoge, Sr Governance, Risk, and Compliance Engineer, and James Cha, Sr Security Engineer Building trust with our retailer partners is one of Instacart’s highest priorities. Instacart CEO Fidji Simo sets the tone at the top at every company-wide meeting, emphasizing to our teams just how critical retailer trust is to our mission. This […]
  1. Data & Insights
Auzerais went from baking for friends to building a DTC bakery empire in a week. Yes, you read that right. This exponential growth has been documented by multiple publications. Currently, Blondery ships over 75,000 shipments per week nationwide.  So how did this huge success happen, and how does Auzerais handle it all? We sat with […]
  1. Agencies & Vendors
NEW YORK — Walmart took the top spot in Kantar’s PoweRanking report for the 26th consecutive year, a feat that Kantar calls a testament to the retailer’s strength, scale, and focus over time. PoweRanking is the industry’s leading assessment of best-in-class manufacturers and retailers. Chosen by their peers, leaders are ranked on a range of […]
  1. Department: HBC
NEW YORK — Cosmetic Executive Women (CEW) announced the winners of the 29th Annual Beauty Creators Awards at a networking event and awards luncheon on November 11, 2022. One of the industry’s most esteemed beauty awards programs, the event honored the year’s best and most innovative products across 33 categories from more than 1,000 entries, chosen by an esteemed group of […]
  1. Shopper & Customer
Sure, you’ve probably heard of audience profiling. But how much do you really know about what it is, how it works, and how it can benefit your overall marketing strategy? In this blog we’ll take a whistle-stop tour through the key points of this important topic, covering the following… What is audience profiling?  Why is […]
  1. Media & Marketing
Our guest this week is Andrew Lipsman, Principal Analyst at Insider Intelligence, recorded live at the recently completed GroceryShop event in Las Vegas.  We go deep into the burgeoning world of retail media networks, exploring what they are, how they work, and why they have become arguably the most exciting growth area for retailers in […]
  1. Shopper & Customer
  If you do not think that the price of your food matters you are wrong.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, ho stated, “the price, value, service equilibrium is evolving faster than the wholesale prices the foodservice operators are experiencing.” Now, according to Mintel, 51 percent of Americans […]
  1. Technology & Innovation
Women in financial services are playing a key role in the industry’s future, driving innovation and leading the way into a more digital presence. The rise of women in this male-dominated space has been a powerful trend over the last couple of decades. We recently spoke with several executives in finance — including some who […]
  1. Stores & Formats
Bloomberg reports that Target built a new store in Katy, Texas, that offers a blueprint for a larger format in which the backroom is “devoted to handling online orders for same-day pickup,” and “is five times as large as at stores of a similar size.” The new store is 150,000 square feet, about 20,000 square […]
  1. Department: Beverage
Lots of reaction to yesterday’s”What’s wrong with America” FaceTime video.  One MNB reader wrote: You are right, people don’t care anymore; there is almost a pathetic pride in doing whatever pleases you and that SUV is a perfect example. That guy could care less or maybe it’s some spoiled kid who would go home and […]
  1. CPG: HBC
Our guests this week are Cara Keating, Chief Customer Officer, Frito Lay-North America and Chad Matthews, Chief Commercial Officer, Pepsico Beverages-North America.  In a fast-paced conversation recorded live at the National Association of Convenience Stores’ annual conference in Las Vegas. we dig into what makes Pepsico unique on both the food and beverage side before […]
  1. CPG & FMCG
Absolut has launched ‘The Absolut Choir’, fronted by singer, and star of acclaimed drama It’s A Sin, Olly Alexander of the group Years & Years. Singing an entirely new version of his hit song Shine, Alexander and The Absolut Choir aim to turn up the volume on a variety of causes and conversations, including body […]
  1. Shopper & Customer
Consumer goods brands lose 25% of sales due to poor merchandising, but the right retail execution solutions can help. To keep shelves stocked, make sure your field reps can access current inventory levels, no matter where they are. Give reps the information they need to execute your display strategy.  Give them access to penny-perfect pricing […]
  1. Media & Marketing
Twitter has begun a strategy of slashing jobs around the globe as Musk’s regime begins with a massive shake-ups. As many as half of the company‘s 7,500-plus-strong global workforce are… The post Twitter to begin slashing jobs as Musk swings axe appeared first on Latest Retail Technology News From Across The Globe – Charged.
  1. Trends & External Forces
Digitalisation has continuously disrupted traditional business models across multiple industries around the world. With the constant emergence of cutting-edge technology and modern solutions to spearhead growth and profitability, organisations have no choice but to adapt in order to equally survive and thrive. The retail sector isn’t invincible to this global change. The gradual switch from […]
  1. Technology & Innovation
Are you ready to launch a bajillion-dollar startup? Before you start: Are you planning to build a centaur, a unicorn or perhaps a decacorn? Startup pitching has become an existential drama, in part because so many founders exaggerate the size of the total addressable market (TAM) in which they hope to compete. At TechCrunch Disrupt, […]
  1. Data & Insights
A significant number of retailers have chosen to go online in recent years. This is likely due in part to the growing popularity of e-commerce and the fact that consumers are increasingly turning to the internet for their shopping needs. In this article, we will discuss why an online store is a great choice for […]
  1. Corporate Strategy
Bath & Body Works has named Gina Boswell CEO and member of the Board, effective December 1, 2022. Interim CEO Sarah E. Nash will remain Executive Chair through the end of the Company’s fiscal year, January 28, 2023, at which time she will transition back to Chair of the Board. Boswell brings more than 30 […]

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  1. Shopper & Customer
  2. Department: Consumer Durables
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By John Spiropoulos Media is filled with evolutionary step-change transitions which permanently alter the marketplace. Each evolutionary event, seen in terms of advertiser outlays – the media mix – is driven by incremental change during economic uncertainty. This is particularly true – and trackable – in modern times. Some of these events were covered in […]
  1. Media & Marketing
  2. Department: Consumer Durables
  3. Department: HBC
  4. Department: Nonfood
  5. Corporate Finance
  6. Partnerships & Alt Profit
  7. Media & Marketing
  8. Agencies & Vendors
  9. Data & Insights
  10. Technology & Innovation
  11. Holiday & Events
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US national brand ad spending, to provide a complete monthly view of the SMI Pool market size, investment share and category performance. Core Data delivers detailed ad intelligence across all media […]
  1. Trends & External Forces
  2. Channel: Grocery
  3. Department: HBC
  4. ESG
  5. Media & Marketing
  6. Trends & External Forces
  7. Associates & Employees
  8. Merchandising
CINCINNATI — The Kroger Health Center for Advanced Community Care, a joint project of Kroger Health and the University of Cincinnati James L. Winkle College of Pharmacy, recently celebrated its one-year anniversary. The Center employs pharmacists, technicians, nurse practitioners, and dietitians to provide an interprofessional model of care. It also provides practical experiences for students […]
  1. Channel: Dollar/Value
  2. Corporate Strategy
  3. Corporate Finance
  4. Corporate Purpose
  5. ESG
  6. Media & Marketing
  7. Shopper & Customer
  8. Associates & Employees
  9. Merchandising
  10. Operations & Supply Chain
  11. Stores & Formats
CHESAPEAKE, Va.— Dollar Tree executives said the retailer’s new pricing strategy lifted operating income nearly 23% to $381 million in the third quarter ended October 29. Top-line sales rose 8.1% to $6.94 billion. Comparable-store sales at its Dollar Tree stores increased 8.6% from a year earlier, while comps at its Family Dollar stores were up […]