Unilever

Articles about Unilever and Unilever brands

  1. Shopper & Customer

How to lead a SWOT analysis

Before planning where to go next, you must understand, “Where are we?” A deep-dive business review should take a 360-degree view to examine issues related to the marketplace, consumers, competitors, channels, and the brand. For the brand plan, summarize the factors driving the brand’s growth, the factors inhibiting the brand’s growth, the untapped opportunities, and the […]
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  1. Shopper & Customer

Why Branding Side Dishes for Takeout Matters

  Side dishes have long been an underappreciated part of the culinary landscape, often treated as a mere afterthought to the main course. However, in today’s competitive retail and restaurant market, branding a quality side dish as a standalone takeout option is a smart strategy that can drive unit sales, store sales, and boost brand […]
5 min read
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  1. Technology & Innovation

Hands On With Meta’s New Orion Augmented Reality Glasses

Wearing the glasses during a demo at Meta’s Menlo Park headquarters this week. This week, I became one of the few people outside Meta to try its new ‘Orion’ augmented reality glasses. The product is a technological marvel, layering computing on top of the real world in a lightweight wearable device. It’s so good — […]
5 min read
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  1. CPG & FMCG

Unilever partners with celebrity influencers to launch limited edition winter home care range

Unilever has appointed celebrity influencers Giovanna Fletcher and Lynsey Queen of Clean as brand ambassadors to front the marketing campaign for its new Fresh Winter Breeze fragrance. On their TikTok platforms, Giovanna Fletcher and Lynsey Queen of Clean will demonstrate to shoppers how to use… This story continues at Unilever partners with celebrity influencers to […]
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  1. Media & Marketing

Three Tactics for Optimizing CTV Success

As the CTV landscape continues on its path of rapid growth since the pandemic, with giants like Netflix launching ad tiers, players like Walmart entering the space through M&A and streamers doubling down on global expansion, new challenges and opportunities are emerging. If you’re looking to experiment and thrive in the CTV space, here are three tactics […]
4 min read
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  1. Shopper & Customer

Starbucks Marketing Team: Fostering Customer Connections Through Strategic Partnerships

  Success does leave clues, from the perspective of Steven Johnson Grocerant Guru® at Tacoma WA based Foodservice Solutions®, Starbucks has long demonstrated an impressive ability to align its marketing strategies with its customers’ desires, seamlessly blending coffee, culture, and convenience. Their latest partnership with the music duo SOFI TUKKER for National Coffee Day is […]
4 min read
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  1. Holiday & Events

The Weekly Closeout: Retailers gear up for the holidays, Figs opens second store

​[[{“value”:” This audio is auto-generated. Please let us know if you have feedback. It’s been another week with far more retail news than there is time in the day. Below, we break down some things you may have missed during the week and what we’re still thinking about.  From the U.S. Postal Service’s partnership with […]
5 min read
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  1. Channel: Restaurants

Five Years Five Grocerant Guru® Predictions Proven Correct

  Over the past five years, Steven Johnson the Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has consistently identified key trends shaping the foodservice industry. As the market continues to evolve, recent data and projections, such as those from the International Foodservice Manufacturers Association (IFMA), have reaffirmed the accuracy of these predictions. Here are […]
4 min read
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  1. Shopper & Customer

TGI Fridays Mistakes Were Inside the Corporate Four Walls: How They Lost the Consumer

  TGI Fridays, once the poster child of casual dining, has stumbled, fumbled, and ultimately lost its footing in a competitive market that demands constant evolution according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. TGI Friday’s once synonymous with fun, flair, and a vibrant dining experience, has seen its brand equity […]
4 min read
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  1. CPG & FMCG

Viasox vs. Diabetic Sock Club: a comprehensive comparison

Managing diabetes requires meticulous attention to foot care, and diabetic socks play a crucial role in maintaining foot health. With several brands on the market, finding the best diabetic socks can be challenging. In this article, we’ll compare two popular brands: Viasox and Diabetic Sock Club. We’ll examine their features and benefits and explain why […]
4 min read
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  1. Department: Beverage

Convenience Stores: Where You Can Get Fresh Food Fast

  Once known primarily for their role in providing quick snacks and fuel, convenience stores have evolved into key players in the retail foodservice industry. They have become destinations for fresh food fast, catering to consumers who seek quality meals without the wait. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, […]
5 min read
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  1. Shopper & Customer

Grocerant Niche Adoption Now Driven by Gen Z: Are Legacy Chains Falling Behind?

  Dinner decisions are increasingly dynamic and evolving, driven by shifting consumer behaviors according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Remarkably, by noon, only 25% of consumers know what’s for dinner, and by 4 PM, that figure climbs to just over 50%. This uncertainty presents a significant opportunity for those […]
4 min read
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  1. Department: Food

Convenience Stores and Grocery Delis: Solving the “What’s for Dinner?” Dilemma Through Grocerant Niche Mix-and-Match Bundling

  The age-old question, “What’s for dinner?” has perplexed families for generations, often leading to indecision and reliance on fast food or takeout. Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes if your food marketing tactics look more like yesterday than tomorrow, you need to move forward.     However, convenience stores (C-stores) […]
5 min read
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  1. Technology & Innovation

Blueprint for a hypothetical martech “holding company” for a world where aggregation beats consolidation

For 13 years of the ever-expanding martech landscape, conventional wisdom has predicted that our industry would consolidate. That conventional wisdom has failed spectacularly. Or more accurately, the conventional wisdom of the software industry from 10, 20, 30 years ago has been disrupted by new dynamics, in a new environment. The barriers to creating software are […]
10 min read
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  1. Holiday & Events

Rose Marketing unveils its Christmas Collection

Introducing new lines and familial favourites, Rose Marketing offers “something for everyone” with nostalgia, comfort, affordability, and indulgence central to the collection. With over 30 lines, Rose Marketing UK offers retailers an extensive choice of Christmas confectionery including Christmas-specific brands like The Snowman and The… This story continues at Rose Marketing unveils its Christmas Collection […]
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  1. Department: Consumer Durables

Wrangler Debuts Women-Designed ‘Bespoke’ Jeans Line

Wrangler has introduced its Bespoke jeans collection, created by an all-female design team, that aims to address many of women’s key pain points around fit and fashion. Features of the new collection, available online and in select retailers nationwide, include a four-piece contour waistband — in contrast with the industry standard two — that is […]
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  1. CPG & FMCG

Playing it Safe is Risky

I’ve always liked this insight from Seth Godin: “If failure is not an option, then neither is success.” Organizations can spot the risks of a new idea a mile away. But there’s a curious blind spot when it comes to the risks of not taking those risks. The path of least resistance is to play […]
3 min read
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  1. Department: Consumer Durables

Banana Republic Draws on Fashion, Art and Exploration for Redesigned LA Store

Banana Republic has reopened its location at Westfield Century City in Los Angeles, showcasing a new premium store design rooted in storytelling and the brand’s history of exploration. Image courtesy Gap Inc. Redesigned in collaboration with architect and interior designer Noa Santos of NAINOA, with artwork curated by creative advisor Jacqueline Schnabel and the in-house Banana Republic team, the elevated store […]
2 min read
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  1. Media & Marketing

Jammie Dodgers announces new media campaign

Fox’s Burton’s Companies (FBC UK) is reintroducing Jammie Dodgers to TV screens with a new ad. As part of the new campaign, Jammie Dodgers is back on screen after a decade with additional 360-degree support in-store and on social media. The £2m campaign is set… This story continues at Jammie Dodgers announces new media campaign […]
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  1. Shopper & Customer

What’s for Dinner? Why Marketing Messaging Matters

  In today’s fast-paced world, the question of “What’s for dinner?” isn’t just a casual inquiry—it’s a reflection of broader consumer trends and economic factors. As lower commodity prices intersect with the growing demands of time-starved consumers who don’t want to cook from scratch, fast food and quick-service restaurants are stepping in to meet the […]
4 min read
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  1. CPG & FMCG

Kent police announce seizure of illegal cigarettes and vapes in Gravesend

Untaxed cigarettes have been found behind false walls and in other hides during inspections at stores in Gravesend. The enforcement by Kent Police, Kent Trading Standards and Gravesham Council’s licencing department was carried out last month, with the figures released this week. Officers seized 881… This story continues at Kent police announce seizure of illegal […]
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  1. Data & Insights

Check out these unique ways to reward teamwork with personalised pins

Finding creative ways to recognise and reward teamwork can be a challenge. Traditional rewards like bonuses or plaques might seem a bit dated and impersonal. That’s where personalised pins come into play. Not only are they unique and customisable, but they also serve as a lasting reminder of the team’s achievements. Let’s explore some innovative […]
4 min read
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  1. Shopper & Customer

Lessons from the Edge: Steve Dennis on the Balancing Act Between Risk Management and Taking Bold Chances

Steve Dennis has worked for some of the world’s most well-known retail companies — in-house with Sears and Neiman Marcus and as a consultant for various others. And in all these experiences, he has found that they all had one thing in common: they struggled to keep pace with the disruptive forces specifically impacting business […]
4 min read
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  1. Stores & Formats

Municipal Exec: ‘We’re Not Taking a Cookie-Cutter Approach’ to Store Expansion

When Harry Arnett met Mark Wahlberg (yes, that Mark Wahlberg) over 15 years ago, they bonded over one thing: to create a lifestyle brand that had versatile, performance-driven products and inspired others to tap into the power of self-belief — something they felt truly didn’t exist in the current market. From that first meeting of […]
4 min read
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  1. CPG: HBC

Restaurants Race into the Pumpkin Craze

  As the summer sun blazes on, it might seem premature to indulge in the warm, spiced flavors of pumpkin. Yet, for many restaurant chains, the race to roll out pumpkin-themed specials begins as early as July. This trend isn’t merely about quenching the autumnal thirst ahead of time; it’s a strategic play that taps […]
4 min read
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  1. Agencies & Vendors

Chlorophyll Water’s Plant-Powered Super-Beverage Finds Retail Success with RangeMe

Today’s wellness-oriented consumer is very conscious about the ingredients they put into and onto their bodies. They are just as conscious about the health of the environment. Because of this, they seek products with clean labels and sustainable practices, and if these products provide additional health benefits, all the better. Matt Levine, a health aficionado […]
10 min read
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  2. Channel: Restaurants
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Ranked: The Fastest Shrinking Jobs in the U.S. (2023-2033F)

See this visualization first on the Voronoi app. Use This Visualization Ranked: Occupations With the Most Projected Job Cuts This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. As the economy shifts, the employment landscape changes. […]
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  1. Holiday & Events
  2. Department: Consumer Durables
  3. Department: Nonfood
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  15. Stores & Formats

Adobe Predicts 8.4% Growth in Online Holiday Sales, Driven by Discounting

Adobe expects U.S. online sales to hit a record $240.8 billion this holiday shopping season (covering the period from Nov. 1 to Dec. 31), representing 8.4% growth year-over-year. Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% YoY to contribute a record $128.1 billion, which would represent a 53.2% share of online spend this season […]
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  1. Media & Marketing
  2. Retail Ecosystem
  3. Trends & External Forces

Future of Marketing: Part One

Today, we’re kicking off a special two-part series answering your questions about all things marketing.  Scott puts on his professor hat and answers your questions surrounding common marketing misconceptions, the power of community-driven marketing, and what the future holds for the industry.  Music: https://www.davidcuttermusic.com / @dcuttermusic Subscribe to No Mercy / No Malice Buy “The […]
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  1. Shopper & Customer
  2. Corporate Finance
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Charted: Maxed-Out Credit Cards by Generation

See this visualization first on the Voronoi app. Use This Visualization Credit Card Utilization By Generation This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. In the first quarter of 2024, the nationwide aggregate credit card […]
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