AdExchanger's articles Media & Marketing Is This TikTok Ban, Like, Happening?; DTC Darlings Lose Their Retail Darling Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick, Tock, Tick, Tock … Boom The New York Times homepage dubbed it a “US Foreign Aid Package.” CNBC crammed all the angles into one headline: “Biden signs Israel, Ukraine, TikTok bill into law.” In American politics, the conventional wisdom is that no […] AdExchanger April 25, 2024April 25, 2024 < 1 min read TikTokMarketing: Social MediaData & InsightsGovernment 0 Saving Bookmark this article Bookmarked Media & Marketing Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street. The post Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side […] AdExchanger April 24, 2024April 25, 2024 < 1 min read StreamingMarketing: Digital MediaEconomyData & InsightsResults & InvestmentTarget 0 Saving Bookmark this article Bookmarked Media & Marketing Google Won’t Pull Cookies In 2024 Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger. AdExchanger April 23, 2024April 24, 2024 < 1 min read GooglePredictions and ForecastsData & Insights 0 Saving Bookmark this article Bookmarked Media & Marketing Yahoo Extends Its Identity Solutions To Connected TV Yahoo is expanding its identity solutions to CTV media to make it easier for digital marketers to incorporate CTV within their digital media plans. The post Yahoo Extends Its Identity Solutions To Connected TV appeared first on AdExchanger. AdExchanger April 16, 2024April 21, 2024 < 1 min read Marketing: BroadcastStreamingData & Insights 0 Saving Bookmark this article Bookmarked Data & Insights A New Day For Targeting And Analytics Jeromy Sonne has experienced the ups and downs of programmatic. He’s raised money for startups in the past that didn’t work out – but now he has a new company called Daypart.AI focused on ad targeting and analytics. Sonne only began bootstrapping his current venture in 2023, having missed the heady days of low interest rates […] AdExchanger April 10, 2024April 24, 2024 < 1 min read Data & InsightsTargetTechnology & InnovationDeliveryAIMarketing: Digital Media 0 Saving Bookmark this article Bookmarked Data & Insights For Generative AI, The Entire Web Is An Empty Milkshake; Publishers Vs. Privacy Sandbox Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When All The Data’s Not Enough Last week, YouTube CEO Neal Mohan warned OpenAI that ingesting data from public videos to train its AI models would be a terms of service violation. OpenAI fully did this, by the way. The response was mostly […] AdExchanger April 9, 2024April 24, 2024 < 1 min read AITechnology & InnovationData & InsightsChatGPTMarketing: Social MediaExecutives 0 Saving Bookmark this article Bookmarked Data & Insights The Ad Industry Urgently Needs Consistent Privacy Standards Last week, I had the opportunity to speak at the 2024 IAB Public Policy and Legal Summit in Washington, DC, about the importance of standardization in privacy compliance, discuss the IAB Diligence Platform and hear directly from regulators about what they are looking for. Standardization is an urgent issue for three reasons. Advertising is now […] AdExchanger April 8, 2024April 24, 2024 < 1 min read Data & InsightsLegal & CriminalPredictions and Forecasts 0 Saving Bookmark this article Bookmarked Technology & Innovation Ad Tech’s Performance Review TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands. The post Ad Tech’s Performance Review appeared first on AdExchanger. AdExchanger April 5, 2024April 24, 2024 < 1 min read Technology & InnovationData & InsightsOmnichannelMarketing: Retail MediaMarketing: BroadcastAcquisition 0 Saving Bookmark this article Bookmarked Technology & Innovation SuperAwesome Targets New Opportunities In Kids Advertising Beyond The Metaverse Although SuperAwesome is no longer part of Epic Games, it’s got a gameplan to expand its youth-focused ad marketplace, CEO Kate O’Loughlin told AdExchanger. After being acquired by Epic Games a little over three years ago, SuperAwesome was spun off in September in a deal that involved SuperAwesome’s management team reacquiring most of the company’s […] AdExchanger April 2, 2024April 2, 2024 < 1 min read MetaverseTrends: TechTargetDept. Toys & GamesDept. NonfoodData & InsightsGamingExecutives 0 Saving Bookmark this article Bookmarked Retailer Media Follow The Money: Why Retail Media Is Part Of A Greater CapEx Revolution Hey Readers, Welcome back to AdExchanger’s Commerce Media newsletter. This week, we’re looking at retail media but from a different point of view: the Wall Street perspective. Programmatic and the real nuances of data-driven marketing are not necessarily important for the CEOs and CFOs of big retailers to know. Although the word “advertising” has crept […] AdExchanger March 21, 2024April 24, 2024 < 1 min read Marketing: Retail MediaResults & InvestmentData & InsightsMarketing: Digital MediaEconomy 0 Saving Bookmark this article Bookmarked Data & Insights Europe’s AI Act Nudges Advertisers Toward Responsible Generative AI Use Many marketers have spent the past year and a half gaining firsthand experience with generative AI tools and establishing their own best practices to manage the risks. Now, regulation is coming for AI. Last week, the European Parliament approved the Artificial Intelligence (AI) Act. Five years in the making, the AI Act – the world’s […] AdExchanger March 18, 2024April 24, 2024 < 1 min read AITechnology & InnovationData & InsightsGovernmentDept. Nonfood 0 Saving Bookmark this article Bookmarked Data & Insights Comic: Don’t Cross The Streams Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Don’t Cross The Streams appeared first on AdExchanger. AdExchanger March 6, 2024March 6, 2024 < 1 min read Data & Insights 0 Saving Bookmark this article Bookmarked Loading Load more
Media & Marketing Is This TikTok Ban, Like, Happening?; DTC Darlings Lose Their Retail Darling Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick, Tock, Tick, Tock … Boom The New York Times homepage dubbed it a “US Foreign Aid Package.” CNBC crammed all the angles into one headline: “Biden signs Israel, Ukraine, TikTok bill into law.” In American politics, the conventional wisdom is that no […] AdExchanger April 25, 2024April 25, 2024 < 1 min read TikTokMarketing: Social MediaData & InsightsGovernment 0 Saving Bookmark this article Bookmarked
Media & Marketing Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street. The post Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side […] AdExchanger April 24, 2024April 25, 2024 < 1 min read StreamingMarketing: Digital MediaEconomyData & InsightsResults & InvestmentTarget 0 Saving Bookmark this article Bookmarked
Media & Marketing Google Won’t Pull Cookies In 2024 Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger. AdExchanger April 23, 2024April 24, 2024 < 1 min read GooglePredictions and ForecastsData & Insights 0 Saving Bookmark this article Bookmarked
Media & Marketing Yahoo Extends Its Identity Solutions To Connected TV Yahoo is expanding its identity solutions to CTV media to make it easier for digital marketers to incorporate CTV within their digital media plans. The post Yahoo Extends Its Identity Solutions To Connected TV appeared first on AdExchanger. AdExchanger April 16, 2024April 21, 2024 < 1 min read Marketing: BroadcastStreamingData & Insights 0 Saving Bookmark this article Bookmarked
Data & Insights A New Day For Targeting And Analytics Jeromy Sonne has experienced the ups and downs of programmatic. He’s raised money for startups in the past that didn’t work out – but now he has a new company called Daypart.AI focused on ad targeting and analytics. Sonne only began bootstrapping his current venture in 2023, having missed the heady days of low interest rates […] AdExchanger April 10, 2024April 24, 2024 < 1 min read Data & InsightsTargetTechnology & InnovationDeliveryAIMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Data & Insights For Generative AI, The Entire Web Is An Empty Milkshake; Publishers Vs. Privacy Sandbox Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When All The Data’s Not Enough Last week, YouTube CEO Neal Mohan warned OpenAI that ingesting data from public videos to train its AI models would be a terms of service violation. OpenAI fully did this, by the way. The response was mostly […] AdExchanger April 9, 2024April 24, 2024 < 1 min read AITechnology & InnovationData & InsightsChatGPTMarketing: Social MediaExecutives 0 Saving Bookmark this article Bookmarked
Data & Insights The Ad Industry Urgently Needs Consistent Privacy Standards Last week, I had the opportunity to speak at the 2024 IAB Public Policy and Legal Summit in Washington, DC, about the importance of standardization in privacy compliance, discuss the IAB Diligence Platform and hear directly from regulators about what they are looking for. Standardization is an urgent issue for three reasons. Advertising is now […] AdExchanger April 8, 2024April 24, 2024 < 1 min read Data & InsightsLegal & CriminalPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Technology & Innovation Ad Tech’s Performance Review TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands. The post Ad Tech’s Performance Review appeared first on AdExchanger. AdExchanger April 5, 2024April 24, 2024 < 1 min read Technology & InnovationData & InsightsOmnichannelMarketing: Retail MediaMarketing: BroadcastAcquisition 0 Saving Bookmark this article Bookmarked
Technology & Innovation SuperAwesome Targets New Opportunities In Kids Advertising Beyond The Metaverse Although SuperAwesome is no longer part of Epic Games, it’s got a gameplan to expand its youth-focused ad marketplace, CEO Kate O’Loughlin told AdExchanger. After being acquired by Epic Games a little over three years ago, SuperAwesome was spun off in September in a deal that involved SuperAwesome’s management team reacquiring most of the company’s […] AdExchanger April 2, 2024April 2, 2024 < 1 min read MetaverseTrends: TechTargetDept. Toys & GamesDept. NonfoodData & InsightsGamingExecutives 0 Saving Bookmark this article Bookmarked
Retailer Media Follow The Money: Why Retail Media Is Part Of A Greater CapEx Revolution Hey Readers, Welcome back to AdExchanger’s Commerce Media newsletter. This week, we’re looking at retail media but from a different point of view: the Wall Street perspective. Programmatic and the real nuances of data-driven marketing are not necessarily important for the CEOs and CFOs of big retailers to know. Although the word “advertising” has crept […] AdExchanger March 21, 2024April 24, 2024 < 1 min read Marketing: Retail MediaResults & InvestmentData & InsightsMarketing: Digital MediaEconomy 0 Saving Bookmark this article Bookmarked
Data & Insights Europe’s AI Act Nudges Advertisers Toward Responsible Generative AI Use Many marketers have spent the past year and a half gaining firsthand experience with generative AI tools and establishing their own best practices to manage the risks. Now, regulation is coming for AI. Last week, the European Parliament approved the Artificial Intelligence (AI) Act. Five years in the making, the AI Act – the world’s […] AdExchanger March 18, 2024April 24, 2024 < 1 min read AITechnology & InnovationData & InsightsGovernmentDept. Nonfood 0 Saving Bookmark this article Bookmarked
Data & Insights Comic: Don’t Cross The Streams Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Don’t Cross The Streams appeared first on AdExchanger. AdExchanger March 6, 2024March 6, 2024 < 1 min read Data & Insights 0 Saving Bookmark this article Bookmarked