Streaming

Articles on streaming media

  1. Department & Category

Your Views:  Pinot Noirs & Chocolate Milkshakes

Last week I referenced a Ted talk by restaurateur Will Guidara, in which he described a customer service epiphany that changed his approach to business and inspired what he calls “unreasonable hospitality.” Which led MNB reader Kiran Smith to write: Thank you so much for sharing this! It was a great reminder that we all […]
7 min read
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  1. Media & Marketing

3 Things Connected TV Can Do that Linear Can’t

This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable) has fallen below 50%, according to Neilsen. But it’s not that people aren’t watching TV; it’s just that they are no longer watching it the way they used to: streaming is rapidly taking over and now represents […]
4 min read
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  1. Channel: Ecommerce & Digital

Amazon Pilots New Grocery Delivery Subscription Program

The Information reports that Amazon is testing a new grocery delivery subscription in three US cities – Denver, Sacramento and Columbus – that will offer “unlimited deliveries on orders over $35 from Whole Foods and Amazon Fresh to Prime members who pay an extra $9.99 per month.” The story notes that “grocery delivery used to […]
2 min read
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  1. Technology & Innovation

Google’s Gemini Marketing Trick

Google really didn’t have to exaggerate. When the company introduced Gemini this week — its stunning new AI model that beat OpenAI on multiple benchmarks and understands both text and images — it delivered a product that lived up to months of hype. Yet, as the company showed it to the world, it embellished. In […]
4 min read
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  1. Partnerships & Alt Profit

Unlocking Video Shopping’s Potential: 3 Essential Tips

Video shopping has emerged as an interactive digital experience allowing shoppers to connect with knowledgeable experts in real time. However, brands seeking to capitalize on its potential are realizing that seamlessly executing video shopping poses intricate challenges. In my experience leading retail experience strategy for brands across 10 countries, I’ve seen firsthand the stumbling blocks […]
3 min read
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  1. Channel: Mass

These 5 people changed retail. Where are they now?

​[[“value”:” This audio is auto-generated. Please let us know if you have feedback. Every now and then a leader within retail rises up and becomes the person to watch. They grab headlines. They make bold decisions. They shift the focus of retail — even if it’s only for a short period of time.  But then […]
5 min read
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  1. Technology & Innovation

After OpenAI’s Chaos, Anthropic Has An Opportunity (And Its Own Untraditional Board)

Life got interesting for Anthropic two weeks ago when OpenAI nearly lit itself on fire. Anthropic had been operating comfortably in OpenAI’s shadow, collecting billions in investment from Amazon, Google, and others as it developed similar technology with an increased focus on safety. Then, as OpenAI’s chaos rolled on, companies that built entirely on GPT-4 […]
5 min read
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  1. Media & Marketing

Unlocking new sports audiences with short form video

Take a look at a typical “For you” page on TikTok, and the chances are you’ll see clips ranging from dance tutorials and recipes, to highlights from the big football match, movie trailers, and even “Get ready with me for a night out”. That apparently random list shows how TikTok has become a one-stop shop […]
4 min read
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  1. Media & Marketing

Conversation with Mike Birbiglia — On Storytelling, Mortality, and Fatherhood

Mike Birbiglia, a comedian, storyteller, director, and actor, joins Scott to discuss his approach to storytelling, and how he thinks about mortality, comedy, and fatherhood. Follow Mike on Instagram, @birbigs. His latest special, The Old Man & the Pool, is out now on Netflix.  Scott opens with his thoughts on the second-order effects that might […]
< 1 min read
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  1. Media & Marketing

Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing

Image courtesy Walmart Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new 23-part, serial ad campaign called Add to Heart that will be fully shoppable. Complete with romantic rendezvous in the Garden Center and dancing among the holiday décor, the shoppable commercial series will give rom-com […]
3 min read
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  1. Media & Marketing

The Small Seller’s Guide To Holiday Live Selling

The holidays have always been an opportune time for small business owners to attract new customers, but this year could prove especially fruitful for retailers with the right strategies, as the National Retail Federation predicts holiday spending will jump 3%-4% from last year.  While brick-and-mortar establishments are welcoming holiday shoppers with doorbuster deals and glittering […]
4 min read
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  1. Media & Marketing

Retail Media is Omni-Funnel: How to Master It

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future […]
4 min read
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  1. Media & Marketing

FaceTime with the Content Guy:  Smarter Than The Average Berra

If you have a little time this weekend – when not eating, shopping, napping or watching football (or maybe working!) – it would be worth your while to watch “It Ain’t Over,” a documentary on Netflix about Yogi Berra, which I think offers an important and relevant business lesson. The post FaceTime with the Content […]
< 1 min read
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  1. Data & Insights

A Shifting Tide for Retail Media Networks and First-Party Data Owners

Back in 2020, when Google announced it would deprecate cookies, a wave of uncertainty transcended on the digital media landscape. Media buyers wondered what impact the loss of cookies would have on their ability to reach high-value audiences, while media sellers mulled over the potential risks to their valuable revenue streams. All advertising verticals across […]
4 min read
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  1. Media & Marketing

Sports continues to fuel broadcast gains in October; streaming surrenders almost a full share point

Editor’s note: This iteration of The Gauge includes a methodology change that more accurately differentiates Hulu Live and Hulu SVOD viewing. This change does not reflect a change in consumption. Rather, it reflects how viewing is being credited. The net impact is roughly half a share point, which affects both Hulu SVOD and total streaming. […]
4 min read
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  1. Data & Insights

Need to Know: How are TV audiences measured

To measure TV audiences, you need three key ingredients: a data source (a combination of panel and big data capable of properly representing viewing audiences); technology (to capture and correctly identify viewing data); and metrics (to make sense of that viewing data for all stakeholders). This article focuses on the last two ingredients: What specific […]
5 min read
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  1. Channel: Mass

Walmart Continues to Target Digital Natives

  That’s right Walmart is targeting the next generation of consumers with interactive participatory marketing that it hopes to edify its relationship with a new generation of consumers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.   In what it hopes is branding coup, Walmart recently debuted 2 digital play experiences […]
3 min read
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  1. Technology & Innovation

The Panel Reacts: OpenAI Fires CEO Sam Altman

OpenAI fired CEO Sam Altman today in one of the most astonishing removals of a tech leader in decades. The OpenAI board said Altman “was not consistently candid in his communications with the board, hindering its ability to exercise its responsibilities.”  It replaced him with CTO Mira Murati. This story is moving fast. OpenAI co-founder […]
3 min read
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  1. Department: Nonfood

Charted: Marvel’s Box Office Rise (and Fall?)

Charted: Marvel’s Box Office Rise (and Fall?) Disney’s investment in Marvel Entertainment has earned it tens of billions of dollars, but the latest Marvel box office performances are starting to prove worrying. On November 10, The Marvels released to movie theaters as the 33rd film in the Marvel Cinematic Universe (MCU). After one weekend, it […]
3 min read
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  1. Technology & Innovation

The Big Story: Ad Tech Report Card

DSPs and SSPs are being graded by TAG TrustNet on whether they comply with a key transparency initiative: sharing log-file data. Find out who’s passing and who’s failing. Then, we count the ways CTV suppliers are embracing programmatic buying. The post The Big Story: Ad Tech Report Card appeared first on AdExchanger.
< 1 min read
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  1. Data & Insights

Jason & Scot Show Episode 313 – Holiday 2023 Preview with Rob Garf of Salesforce

A weekly podcast with the latest e-commerce news and events. Episode 313 is a preview of the upcoming 2023 holiday retail season. Subscribe: Apple Podcasts Google Podcasts Spotify Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook Episode 313 is preview of Holiday 2023 with Rob Garf, Vice President and General Manager, […]
30 min read
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  1. Data & Insights

AI and the future of writing…and much more…

Is writing old school? Are books in secular decline in a world of You Tube and Tik-Tok? Is there even a future for writers when AI is rapidly ingesting and constantly improving on all that has been written and can generate not just books from words but also create stunning images and incredible video? Will […]
6 min read
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  1. Corporate Strategy

10 Books For Today’s CMO

Today on Branding Strategy Insider, we’re sharing ten of the most beneficial books for Chief Marketing Officers (CMOs). These titles hold significance due to their ability to help shape and guide how marketing leaders approach their role, from fundamental marketing principles to innovative growth strategies. We think you will find that each offers a great […]
3 min read
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  1. Media & Marketing

Timberland global brand president to step down

​[[“value”:” Susie Mulder is leaving the VF Corp.-owned brand after two and a half years. Published Nov. 10, 2023 A pair of Timberland boots. Susie Mulder is leaving the company after joining in April 2021. Matthew Eisman/Getty Images for Pandora Media via Getty Images “]] 
< 1 min read
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  1. Media & Marketing

TV content distribution is evolving, and audiences are reaping the benefits

As content monetization remains a top priority across the streaming landscape, distribution strategies are shifting to cast much bigger nets than they have in the past—a trend we first noted in our 2023 State of Play Report. Case in point, Nielsen’s U.S. streaming top 10 list for the week of Sept. 18, 2023, included five […]
4 min read
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NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink

The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […]
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