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Articles on streaming media

  1. Media & Marketing

Amazon Said To Plan Ad-Supported Tier For Prime Video

The Wall Street Journal reports that Amazon “is planning to launch an advertising-supported tier of its Prime Video streaming service as it looks to further build its ad business and generate more revenue from entertainment.” The discussions of such an offering, the Journal writes, “come in the wake of cost-cutting reviews across the company’s businesses, […]
4 min read
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  1. Shopper & Customer

With Consumers Awash in Subscriptions, Brands Set Sights on Paid Membership

The subscription economy has been the subject of dire headlines recently, with terms like “subscription fatigue,” “the great unsubscribe” and even “subscription apocalypse” being bandied about. Some stats support the gloomy outlook: according to Kearney, 40% of consumers feel they have too many subscriptions, and subscription ecommerce is predicted to have its slowest growth year […]
7 min read
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  1. Channel: Ecommerce & Digital

Could Amazon Make Mobile Phone Service A Prime Benefit?

Bloomberg reported over the weekend that Amazon “has been talking with wireless carriers about offering low-cost or possibly free nationwide mobile phone service to Prime subscribers, according to people familiar with the situation. “The company is negotiating with Verizon Communications Inc., T-Mobile US Inc. and Dish Network Corp. to get the lowest possible wholesale prices. […]
2 min read
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  1. Media & Marketing

How effective are ads on social media?

“Social media is not a broadcast platform, it’s a place where communities form and thrive, and brands can build genuine human connections with customers,” said Tamara Littleton from The Social Element. Tamara’s right, social is a big way brands can connect with consumers today. But it can be tricky to stand out when so many […]
7 min read
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  1. Shopper & Customer

Cost of Food Forcing Consumers to Switch Brands

With inflation rising at 4.9% which is less than a year ago, all the while, food prices still rose 7.7% between April 2022 and April 2023 consumers don’t like it and are migrating to other food brands or restaurants and that shift aka trial 61.3 percent of time leads to customer migration according to Steven […]
3 min read
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  1. Media & Marketing

Content Marketing Strategy Framework: Everything you should know

If your job is somehow related to the Ecommerce field, It is almost impossible to not hear the famous quote : Content is king. Bill Gates We can assume that this quote is the primary pillar of “Content Marketing” popularity in this era. Content marketing is an effective way to reach, engage and convert a […]
12 min read
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  1. Data & Insights

A Different Angle On The Mean (?) Streets of American’s Cities

We’ve spent a lot of time here on MNB talking about America’s troubled cities, and the impact that urban issues – especially vandalism and theft – are having on retailers. But in the last couple of days, there have been a number of stories examining the issue from a different point of view. •  The […]
4 min read
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  1. Shopper & Customer

Q&A with Top Event Producer: Lessons from the Buzziest Media Activations

Crystal Anderson got her start in events during her time at Tough Mudder and went on to help produce some of the most frequently cited experiential activations in the retail industry: The Museum of Ice Cream and 29Rooms. These “selfie factories” were consumers’ “first foray into people stepping out from behind their phones and being […]
3 min read
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  1. Data & Insights

Talk data to me, SeeHer: gender representation, ads to challenge stereotypes, and AI

In this series, Talk data to me, we chat with leaders from the world’s biggest brands and agencies about how they’re using insights to drive their business strategies.  We caught up with Latha Sarathy, Chief Research Officer of the Association of National Advertisers and EVP of Analytics, Insights, and Measurement for SeeHer, the ANA’s global […]
5 min read
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  1. Corporate Strategy

Retail TouchPoints Reveals Latest 40 Under 40 Award Winners

Retail TouchPoints and Design:Retail have unveiled the 2023 winners of the annual 40 Under 40 Awards, representing a dynamic and diverse class of executives who have contributed to industry progress.   The 40 Under 40 Awards have evolved to spotlight the personal and professional accomplishments of executives across the retail industry — from store design to CX […]
3 min read
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  1. Shopper & Customer

Captivate Your Customers Through Entertainment-Driven Retail Marketing

In retail marketing, the phrase “meet consumers where they are” has long been sage advice, whether that means catching their eye at the mall or during their daily Facebook scroll. But as behaviors change, so must our tactics. Consumers are increasingly mobile-driven, and mobile phones are as much a source of entertainment as they are […]
3 min read
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  1. Data & Insights

Irresistible!

Image: Mid Journey. Prompt…Imagine what irresistible looks like? Josh Bersin is a legend in the world of Human Resources and Talent. His four decade long career has spanned all the twists and turns and ups and downs of a career from studying to be an engineer at Cornell and Stanford, earning an MBA from the […]
5 min read
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  1. Channel: Ecommerce & Digital

Amazon Live – Is Streaming Worthwhile?

Since its 2019 launch, Amazon Live remains a priority for Amazon in its push to attract more ‘top of funnel’ marketing activity from brands. Options available for brands include creating their own live stream or having their product integrated into other creators’ videos and live shows. The purpose is to create a dedicated space to […]
3 min read
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  1. Technology & Innovation

The Era of AI: What does that mean to Market Research?

Imagine a world where market researchers can access a powerful tool that can uncover consumer preferences, forecast market trends, and provide actionable insights with unprecedented accuracy. Well, this is fast becoming a reality, thanks to the rapid advancements in artificial intelligence (AI) technology over the last couple of years, and it is promising to be […]
5 min read
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  1. Technology & Innovation

Google, Generative Search, And The Web’s Uncertain Future

The demo was beautiful. At Google’s IO developer conference this week, the company showed an experimental version of its search engine handling an almost unimaginably difficult query. Asked whether a family with kids under three years old and a dog would prefer Arches National Park or Bryce Canyon, Google scoured the internet and returned a […]
5 min read
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  1. International

OffBeat:  Romp

I have no idea the degree to which “The Diplomat,” on Netflix, accurately reflects any sort of reality when it comes to international governmental wheeling and dealing.  (Politico writes that many State Department employees around the world “find it preposterous — and utterly amusing … They binge it while understanding that their jobs are “not […]
2 min read
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  1. Media & Marketing

Know everything about Product Placement: Definition and Best Practices

When you see the “eleven” character in the “Stranger Things” series, smash a soda can, it is no coincidence the soda brand is Coca-Cola, it is a marketing strategy known as Product Placement. Using product placement in stranger things is just one of the many examples of how brands use non-advertising media like movies to […]
8 min read
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  1. Technology & Innovation

Amazon launches free channels, check marks come to Gmail and OpenAI raises more moolah

It’s that time of week again, folks — Week in Review (WiR) time. For those new to the scene, WiR is TechCrunch’s regular newsletter that recaps the biggest tech stories over the past few days. There’s no better digest for the person on the go, we’d argue — but of course, we’re a little biased. […]
5 min read
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  1. Media & Marketing

Hand-Held Food Marketing Partnerships Can Garner New Customers

  Who is your customer and where are they shopping today.  That said, don’t stop where will they be shopping next week, next month, next year.  What channels of distribution are your entrees, sides, or deserts selling? Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that if you are not evolving with […]
4 min read
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  1. Channel: Mass
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  13. Stores & Formats

Target Leapfrogs Walmart For Upscale Grocery Approach

Bloomberg has a story about how “a slew of retailers are beefing up their grocery investments to lure in consumers cutting back on non-essentials like clothing and electronics. But as they lay out plans to improve their food offerings and supply chains, the big question is how does one compete with the mighty Walmart Inc. on […]
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Circana reveals 2022 New Product Pacesetters

CHICAGO – Circana, formerly IRI and The NPD Group, has released its 2022 New Product Pacesetters, the 28th annual report revealing the top new product launches across food and beverage and nonfood sectors. The report illustrates the enduring power of CPG innovation, revealing that consumer spending on new product offerings remained elevated last year despite challenges […]
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  1. Channel: Mass
  2. Channel: Mass
  3. Acquisitions, Divestitures & Mergers
  4. Media & Marketing
  5. Retailer Media
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  8. Owned Brands (Private Label)

Walmart Upgrades Its Digital Ad Network

From Advertising Age: “Walmart Connect, which has made huge gains in recent years through digital advertising, is testing ways to bolster in-store pieces of its retail media network. “For the first time, Walmart Connect is selling ads on its revamped in-store radio network and integrating sampling programs with online offerings. While aspects of Walmart Connect’s […]
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  1. Channel: Grocery
  2. Trends & External Forces
  3. Stores & Formats

H-E-B expands its discount format

Several years after opening its last Joe V’s location, H-E-B is reigniting the banner with two locations set to open in Dallas by 2025. Dive Brief: H-E-B announced Tuesday it is opening two Joe V’s Smart Shop by H-E-B stores in Dallas, marking the first time the grocer’s discount format will appear outside of the Houston area. […]
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  1. Retailer Media
  2. ESG
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  6. Operations & Supply Chain

Giant Eagle launches in-house retail media network Leap

The platform leverages the chain’s loyalty program, bringing personalized ads to shoppers in-store, in-app, on social media and elsewhere, said Damian Scott, who heads up the grocer’s retail media and front-end digital operations. Dive Brief: Giant Eagle announced on Wednesday the debut of Leap Media Group, an in-house retail media arm that leverages the regional […]
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