Walmart is targeting the next generation of consumers with interactive participatory marketing that it hopes to edify its relationship with a new generation of consumers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. In what it hopes is branding coup, Walmart recently debuted 2 digital play experiences that tie […]
TikTok struggled with its in-house solution to make live streaming work in the UK. It is now working out a deal to outsource its live streaming service, TikTok Shop, to TalkShopLive in the U.S. “When it comes to market expansion for TikTok Shop we are always guided by demand and are constantly exploring new and […]
Big Technology is a weekly newsletter dedicated to covering the tech world with honest, nuanced reporting. Join the 80,000+ subscribers who tune into Big Technology for tech news without the spin. Here’s an easy way to subscribe: Subscribe now Join us in Santa Clara on 10/18 and 10/19. On Thursday afternoon, the Delaware Chancery Court […]
Lululemon Studio is the yoga-inspired retail chain’s new subscription program wherein members pay $39 a month for access to streaming and in-person workouts, discounts on merchandise and get early access to events. Lululemon, which acquired Mirror, the interactive fitness startup in 2020, is including it as part of the Studio effort.
The Wall Street Journal put it this way: “Amazon’s fall hardware event is often where it unveils oddball products such as the Alexa microwave and sticky note printer. This year, the e-commerce giant stuck mainly to more practical devices: a large Kindle e-reader with note-taking capabilities, a sleep-tracking bedside alarm clock and Echo speakers that […]
Amazon-owned cable and streaming network Epix will have a new name beginning in January: MGM+. The rebranding will debut Jan. 15, 2023, while the network continues with its current distribution channels and categories of content, Epix said Wednesday (Sept. 28) in a press release. “MGM is one of the most iconic and beloved brands from […]
Walmart is diving into the metaverse with two immersive experiences on the Web3 platform Roblox, the retail giant announced Monday. In Walmart Land and Walmart’s Universe of Play, Roblox users can shop in a virtual store of merchandise, go on a Ferris wheel, and unlock tokens and badges by playing various games and competitions. The […]
ZDNet has a piece about Amazon’s broad “device strategy,” as the company has “grown into a giant of the tech world with a vast portfolio of devices, from e-readers to video doorbells and everything in between … Amazon’s strategy is to create products for every single aspect of your life, to facilitate everyday tasks. By […]
Plus: What we do every minute online. A retail giant is making a major investment into the virtual world with new Roblox experiences. Walmart is launching “Walmart Land” and “Universe of Play” which allows children to collect virtual merchandise, play games with toys and characters, earn toys from a blimp go to live concerts and […]
BENTONVILLE, Ark. — As part of its ongoing quest to meet its customers wherever they are, Walmart on Monday launched two new immersive virtual experiences on Roblox, a metaverse gaming platform. Called Walmart Land and Walmart’s Universe of Play, the spaces are meant to offer unique interactive content and entertainment for Gen Z shoppers, allowing […]
Walmart announced today that it is stepping into the metaverse with two new experiences on Roblox: “Walmart Land” and “Universe of Play.” The virtual worlds are aimed at younger Walmart customers and let Roblox players collect new virtual merchandise, play games featuring toys and characters, earn toys from a blimp, attend concerts, win fashion competitions […]
BENTONVILLE, Ark., Sept. 26, 2022 — Hold onto your headsets! Today, Walmart is announcing the launch of two new immersive experiences in the metaverse mega-platform, Roblox. Called Walmart Land and Walmart’s Universe of Play, the spaces offer unique interactive content and entertainment for customers, bringing to life the best of Walmart’s ‘isles’ in a virtual […]
Spotify is looking to take on Amazon-owned Audible with its own audiobook service in the US. Spotify users be able to access over 300,000 audiobook titles, according to the Swedish… The post Amazon’s Audible under threat after Spotify launches audiobook service appeared first on Latest Retail Technology News From Across The Globe – Charged.
Advertising Age reports that Amazon said that its Thursday Night Football game a week ago – the first that was exclusively streamed on Amazon Prime Video – brought in a total of 15.3 million viewers across all platforms, and Nielsen said the game averaged 13 million viewers across the length of the game. “Across all […]
Twitch has announced it will ban the streaming of unlicensed gaming livestreams on its platform as part of an effort to protect users. A certain number of crypto gaming streams… The post Twitch bans unlicensed gambling livestreams appeared first on Latest Retail Technology News From Across The Globe – Charged.
The New York Times has a piece about political ad targeting that suggests – if you read between the lines – the degree to which the technology could be applied to campaigns for retailers and suppliers. Here’s the set-up: “Over the last few weeks, tens of thousands of voters in the Detroit area who watch […]
The breakfast biscuit brand Belvita is launching a promotion offering prizes including £650 in-store gift cards, Spotify and Netflix gift cards and Headspace subscriptions. The prizes are part of Belvita’s “positive energy” campaign and customers can find out if they have won something by entering the product’s barcode at the company website. Amy Lucas, brand […]
Baby boomer, Gen Z, millennials, they get talked about a lot. But what about Generation Alpha? Who are they? Who are Generation Alpha? The first letter of the Greek alphabet for the first generation to be born solely after the start of the 21st century. This bunch of 8-15 year olds share their birth years […]
Exciting Dreamforce ’22 announcements What is Dream Quest? 1. Power data like never before with Salesforce Customer Data Platform, powered by Genie 2. Accelerate efficiency and reliability with Salesforce automation 3. Discover how Slack and Salesforce powers the future of work 4. Make an impact on sustainability with Salesforce 5. Walk down memory lane with […]
Consumers who turned to online shopping during the pandemic have chosen to stay there, with those returning to in-store relying on online research to guide their decisions. Consumers realized the importance of “connection” and were forced to adapt and connect in new ways including social feeds, livestreaming, mobile and more, specifically across video and connected […]
by Kevin Coupe An ongoing subject here on MNB over the years has been the necessity for business leaders to adapt to the changing needs of younger generations, which have different priorities, different skill sets, and different ways of absorbing information and acting on it. This became clear this weekend when two stories presented themselves. […]