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  1. Media & Marketing
Supply chain issues, it seems, are hitting everybody.  The New York Times has a piece about the resurgence of vinyl records, pointing out that “in the first six months of this year, 17 million vinyl records were sold in the United States, generating $467 million in retail revenue, nearly double the amount from the same […]
  1. Media & Marketing
People talk about their personal brand, but what, really, is a personal brand — and how do you create one? “Having a personal brand helps people understand what you’re all about,” said Salesforce Chief Philanthropy Office Ebony Beckwith. “Whether it’s how you look, how you speak, or how you work — it’s the whole package.”  […]
  1. Media & Marketing
Mark Cuban, the serial entrepreneur and investor, joins Scott to discuss Bitcoin, Ethereum, use-cases for digital assets, and where SEC regulations might come in. Mark also shares why he’s bullish on AI, offers his thoughts on stimulus spending, and explains why Robinhood may not be as bad as Scott thinks. Follow Mark on Twitter, @mcuban.  […]
  1. Agencies & Vendors
The power to engage and inspire consumers involves innovative grit, and brands around the world aspire to rise above the rest by creating ads that consumers simply can’t bypass. Lofty aspirations aside, however, we know there will always be at least some resistance to advertising—no matter how inspiring it may be. Advertising remains vital to […]
  1. Media & Marketing
Over the last two years, Gen Zers and millennials changed mobile carriers or internet service providers (ISPs) nearly two times more than Gen Xers and baby boomers, according to a Salesforce Consumer Sentiment Survey. This spells trouble for traditional communications service providers (CSPs) still holding out hope for a committed-for-life customer base.  Today, younger generations […]
  1. Data & Insights
Netflix’s Reed Hastings leans on it. So does SoftBank founder Masayoshi Son. As did Howard Schultz when he ran Starbucks. It has been well-documented that these renowned business leaders have relied on one thing to drive their business decisions: gut instinct. They’re not alone. Oprah Winfrey once said mistakes happen when she doesn’t listen to […]
  1. Media & Marketing
Musicians can now sell directly to their fans on Spotify using the Shopify e-commerce platform. By connecting their Spotify for Artists accounts with their Shopify online stores, artists can sync their product catalogues and showcase products of their choice directly on their Spotify profiles. Ellie Goulding and Jax Jones are among the first UK artists […]
  1. Agencies & Vendors
With so much discussion in the media industry about equity for the Black community, it’s no wonder that historically Black colleges and universities (HBCUs) have taken center stage. These schools continue to meet the demand for safe space by placing African American culture at the center of their collegiate experiences—and their influence extends beyond their […]
  1. Channel: Ecommerce & Digital
Starting today, Amazon Music Unlimited customers can listen to spatial audio on more devices than ever before—including their existing headphones—with no special equipment required New music mixed in Sony’s 360 Reality Audio and Dolby Atmos is streaming now, from artists including Alicia Keys ,
  1. Media & Marketing
This week special guests Anne Mezzinga and Neil Saunders help us deliver a MasterClass in driving retail sales through better store execution. Retailers need a remarkable business design, but while they mount their transformation they also need to convert more traffic, drive average basket size and create more loyalty. In this episode we learn what […]
  1. Media & Marketing
How many times have you searched online for bed sheets, sneakers, or skincare products only to then see ads show up — everywhere — for that exact thing you searched on? We’ve all been there, and while it may feel invasive, in reality it’s the job of people like me to help make your searches more […]
  1. Shopper & Customer
Why Experience-Driven Subscription Services are Key to Satisfying Customer Cravings
  1. Data & Insights
Despite a drop in foot traffic, Q3 highlighted retailers’ ability to make more sales out of less traffic. With a 10% increase in sales conversion year-over-year, and a 22% increase in average ticket, retailers are finding the secret formula to make the most out of every opportunity. This week we release our Q3 benchmark report […]
  1. Media & Marketing
Six in 10 Gen Zs will do their Black Friday 2021 and Christmas shopping using alternative methods such as Pinterest, TikTok and Alexa, according to research by Brightpearl. 57% of 18- to 24-year-olds have turned to non-traditional ways of spending over the last year – and this is likely to continue into the festive period and beyond. […]
  1. Media & Marketing
We are omni-channel people. Every morning I scroll through Instagram and email. And, more often than not, an ecommerce site or a blog as well. When this experience is seamless, I’m a fan. But, if the email and site are inconsistent, I get frustrated – and I’m not alone. According to our State of the […]
  1. Channel: Mass
A new product offering complements the retailer’s forthcoming DSP By Lisa Lacy Walmart is about to take the wraps off a new set of data products geared toward merchants and suppliers, Adweek has learned. The first contracts for Walmart Luminate, as the new feature is known, were signed in the last month, a spokesperson tells Adweek. […]
  1. Media & Marketing
The arrival of the first real fall TV season in two years and the return of football (with fans) combined to drive big viewership in September, with broadcast programming gaining 2 share points to represent 26% of total TV usage. The rise represents the second consecutive increase in broadcast viewing and a high since the […]
  1. Media & Marketing
Choice has never been more abundant across the media landscape than it is today. The rise in connected TV (CTV) adoption and the growing wealth of streaming platforms continue to entice media-hungry consumers with new and engaging content. Despite the abundant choice, however, many people don’t see enough of themselves reflected in the content they’re […]
  1. Trends & External Forces
It’s easy to attribute every change we’ve seen among U.S. consumers in the last year and a half to the pandemic – but there’s more influencers at play here.  The increased time spent stuck at home drove many to spend longer using TV streaming and audio services, while the lack of in-person shopping and dining […]
  1. Channel: Mass
Walmart and Netflix are teaming up to sell merchandise pegged to the streaming media provider’s content. “The Netflix Hub brings together some of its most popular shows in its first digital storefront with a national retailer,” Walmart EVP Jeff Evans wrote in a news release Monday. The new partnership will have benefits for both Walmart […]
  1. Trends & External Forces
This week we welcome special guest Robbie Kellman Baxter, the world’s leading expert on subscription pricing and membership models–and bestselling author–for a robust discussion of “The Membership Economy.” We delve into what’s been behind the phenomenal success of brands like Netflix and other disruptors that employ deep insight and the latest technology to build enduring […]
  1. Media & Marketing
After a bevy of new services launched over the past couple of years, the streaming wars have shifted focus from grabbing new customers to retaining the ones they have. As a result, churn is the metric to watch in the streaming industry. The figure measures how many subscribers cancel their plans during a particular period. […]
  1. Channel: Mass
The world’s largest retailer and streaming service have opened an online store. Netflix Hub at Walmart is pitched as the  “biggest online retail destination for Netflix consumer products in the US.”  It includes a Stranger Things music collection and action figures, Squid Game apparel, Cocomelon dolls and an Ada Twist lab playset. It also promises customers “exclusive experiences to […]
  1. Media & Marketing
Freddie Ransome explains why journalists are leaving the newsrooms to create influence on social media, and what this means for brands. The media landscape has shifted dramatically over the years. Scores of layoffs, media takeovers and consolidations, the global shift to digital, the emergence of social media, and yes, the global pandemic have changed the […]
  1. Data & Insights
September 2021 was a prime example that higher foot traffic is not always the answer to increasing sales. With less foot traffic than September 2020, both the furniture and mattress industry saw yearly highs for multiple performance metrics. This week we engulf ourselves in the September data to see how salespeople were able to overcome […]
  1. Channel: Mass
The Wall Street Journal reports that Netflix Inc. is teaming up with Walmart Inc. to create a digital storefront on the retailer’s website that will sell merchandise tied to hit shows such as ‘Stranger Things’ and ‘Squid Game,’ the companies said. “The partnership is part of Netflix’s broader strategy to develop new revenue streams beyond […]
  1. RetailWit QuickWit
WitsNotes Volume 4 takes us to a new frontier of Marketing. Title: Re-invented Marketing: A Candid, Myth-busting Interview Author: Rishad Tobaccowala (The talk and his website)  Topic(s): Marketing Length: 1 hour RetailWit Summary: 5 minutes Summary Marketing is in a perilous spot—the cookie is crumbling, privacy will be a competitive advantage, CMO tenure is the […]

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  1. RetailWit QuickWit
Kroger launches private targeted marketing platform. Big news coming from 84.51 / KPM. The platform allows clients to use their demand-side platform (DSP) of choice. Data is money, and Kroger has blown open the doors for extending first-party data beyond their walled garden—while maintaining (shopper) privacy and control.  Amazon gives third-party sellers access to more […]
  1. Channel: Grocery
Solution enables brands to target relevant shoppers, optimize performance against actual retail sales The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, has rolled out a new private programmatic advertising marketplace. The Kroger Private Marketplace enables agencies and brands to target consumers by applying Kroger audience data to programmatic campaigns on […]
  1. RetailWit QuickWit
Albertsons posts Q2 earnings beat. ID sales +1.5% (2 year stacked: 15.3%); digital sales +5% (2 year stacked: +248%). They announced a strong quarterly dividend of 20% and raised FY2021 outlook.  Gross profit margin decreased 28.6% (fuel, inflation, supply chain costs). Albertsons spoke to their transformation strategy and, specifically, called out modernizing their technical infrastructure […]

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