Media & Marketing WSJ: Amazon exploring ad tier for Prime Video An ad-supported tier would follow streaming industry trends and could boost an ad business that has been a bright spot amid headwinds. MarketingDive June 8, 2023June 8, 2023 < 1 min read StreamingAmazonMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Media & Marketing Amazon Said To Plan Ad-Supported Tier For Prime Video The Wall Street Journal reports that Amazon “is planning to launch an advertising-supported tier of its Prime Video streaming service as it looks to further build its ad business and generate more revenue from entertainment.” The discussions of such an offering, the Journal writes, “come in the wake of cost-cutting reviews across the company’s businesses, […] MorningNewsBeat June 8, 2023June 8, 2023 4 min read AmazonStreamingDept. NonfoodDept. Toys & GamesMarketing: Digital MediaExecutivesStrategyResults & InvestmentMarketing: Loyalty & SubscriptionOperations & Supply ChainTechnology & InnovationPredictions and ForecastsMeta (Facebook)PodcastsEconomyMarketing: UGCMarketing: SocialGoogleData & InsightsMarketing: Broadcast 0 Saving Bookmark this article Bookmarked
Media & Marketing Keurig partners with Rolling Stones for iced coffee kit The Start Me Up kits feature the band’s branding and are being promoted through influencers on TikTok and a playlist on Spotify. MarketingDive June 7, 2023June 7, 2023 < 1 min read PartnershipsDept. BeverageTikTokStreamingMarketing: SocialMarketing: BroadcastMarketing: Brand 0 Saving Bookmark this article Bookmarked
Shopper & Customer With Consumers Awash in Subscriptions, Brands Set Sights on Paid Membership The subscription economy has been the subject of dire headlines recently, with terms like “subscription fatigue,” “the great unsubscribe” and even “subscription apocalypse” being bandied about. Some stats support the gloomy outlook: according to Kearney, 40% of consumers feel they have too many subscriptions, and subscription ecommerce is predicted to have its slowest growth year […] Retail TouchPoints June 6, 2023June 6, 2023 7 min read ConsumersShoppersStreamingMarketing: Loyalty & SubscriptionAmazonTechnology & InnovationDept. NonfoodCostcoMarketing: SocialPricing & PromotionsRestaurantsMarketing: TradeEconomyDept. BeverageResults & InvestmentMarketing: Digital MediaExecutivesCompetitionReturnsDept. HBCPredictions and ForecastsDept. ApparelWalmartSustainabilityMarketing: In StoreData & InsightsMarketing: BroadcastDept. DeliPartnershipsESG and CSRDept. Fresh PreparedDeliveryMerchandisingBest BuyBlueApronBrick and MortarCOVID19Operations & Supply Chain 0 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Could Amazon Make Mobile Phone Service A Prime Benefit? Bloomberg reported over the weekend that Amazon “has been talking with wireless carriers about offering low-cost or possibly free nationwide mobile phone service to Prime subscribers, according to people familiar with the situation. “The company is negotiating with Verizon Communications Inc., T-Mobile US Inc. and Dish Network Corp. to get the lowest possible wholesale prices. […] MorningNewsBeat June 5, 2023June 5, 2023 2 min read AmazonConsumersWalmartStreamingMarketing: Loyalty & SubscriptionTechnology & InnovationShoppersPricing & PromotionsPartnershipsMarketing: Digital MediaEconomyDelivery 0 Saving Bookmark this article Bookmarked
Media & Marketing How effective are ads on social media? “Social media is not a broadcast platform, it’s a place where communities form and thrive, and brands can build genuine human connections with customers,” said Tamara Littleton from The Social Element. Tamara’s right, social is a big way brands can connect with consumers today. But it can be tricky to stand out when so many […] GWI (Global Web Index) June 5, 2023June 6, 2023 7 min read Marketing: SocialESG and CSRConsumersTikTokTargetTechnology & InnovationMarketing: Direct & PersonalizationMeta (Facebook)International - UKDept. ApparelStreamingStrategyTwitterGoogleResults & InvestmentMarketing: Digital MediaDept. HBCData VisualizationMarketing: UGCEconomy 0 Saving Bookmark this article Bookmarked
Shopper & Customer Cost of Food Forcing Consumers to Switch Brands With inflation rising at 4.9% which is less than a year ago, all the while, food prices still rose 7.7% between April 2022 and April 2023 consumers don’t like it and are migrating to other food brands or restaurants and that shift aka trial 61.3 percent of time leads to customer migration according to Steven […] Grocerant Guru June 4, 2023June 5, 2023 3 min read ConsumersDept. GroceryData & InsightsDept. BeverageEconomyRestaurantsCOVID19GovernmentStreamingDept. FreshMarketing: Digital MediaOwned Brands (Private Label)ShoppersBrick and Mortar 0 Saving Bookmark this article Bookmarked
Media & Marketing Streaming is still causing chaos — here’s what the numbers say The rapid growth of ad-free streaming and a writers strike point to subscription video’s challenges, but emerging from the turmoil may require an old solution. MarketingDive June 2, 2023June 2, 2023 < 1 min read StreamingMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Corporate Strategy Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’ CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8. MarketingDive June 1, 2023June 1, 2023 < 1 min read StreamingExecutives 0 Saving Bookmark this article Bookmarked
Media & Marketing Content Marketing Strategy Framework: Everything you should know If your job is somehow related to the Ecommerce field, It is almost impossible to not hear the famous quote : Content is king. Bill Gates We can assume that this quote is the primary pillar of “Content Marketing” popularity in this era. Content marketing is an effective way to reach, engage and convert a […] Ecommerce Nation June 1, 2023June 1, 2023 12 min read Marketing: SocialESG and CSRStore LocationShoppersTargetStrategyData & InsightsTechnology & InnovationHealth & WellnessData VisualizationDept. Natural / OrganicOperations & Supply ChainMeta (Facebook)SustainabilityMarketing: Direct & PersonalizationResults & InvestmentConsumersMarketing: Loyalty & SubscriptionAcquisitionStreamingMarketing: Retail MediaDept. NonfoodDept. ApparelConsultingAssociatesMarketing: Digital MediaPricing & PromotionsPartnershipsNestleMergersDept. HBCPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Data & Insights A Different Angle On The Mean (?) Streets of American’s Cities We’ve spent a lot of time here on MNB talking about America’s troubled cities, and the impact that urban issues – especially vandalism and theft – are having on retailers. But in the last couple of days, there have been a number of stories examining the issue from a different point of view. • The […] MorningNewsBeat May 31, 2023May 31, 2023 4 min read Technology & InnovationAIAssociatesCOVID19ShoppersBrick and MortarData & InsightsEconomyDept. NonfoodStore LocationRestaurantsHealth & WellnessStrategyConsultingLegal & CriminalStreamingResults & InvestmentPredictions and ForecastsMarketing: BroadcastDept. GroceryInternational - UKInclusivityExecutivesDept. BeverageDept. Adult BevUnilever 0 Saving Bookmark this article Bookmarked
Shopper & Customer Q&A with Top Event Producer: Lessons from the Buzziest Media Activations Crystal Anderson got her start in events during her time at Tough Mudder and went on to help produce some of the most frequently cited experiential activations in the retail industry: The Museum of Ice Cream and 29Rooms. These “selfie factories” were consumers’ “first foray into people stepping out from behind their phones and being […] Retail TouchPoints May 31, 2023May 31, 2023 3 min read ConsumersMarketing: SocialTechnology & InnovationDept. FreshDept. PerimeterESG and CSREconomyAcquisitionStrategyStreamingTrends: RetailIndustry Conferences and EventsPartnershipsDept. FrozenStore LocationData & InsightsBrick and Mortar 0 Saving Bookmark this article Bookmarked
Media & Marketing How State Farm meets the challenge of Gen Z marketing with esports The insurance firm’s “Gamerhood Challenge” is returning for a second year with bigger challenges and adding YouTube as a streaming partner. MarketingDive May 31, 2023May 31, 2023 < 1 min read ConsumersStreamingPartnershipsMarketing: SocialMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Data & Insights Talk data to me, SeeHer: gender representation, ads to challenge stereotypes, and AI In this series, Talk data to me, we chat with leaders from the world’s biggest brands and agencies about how they’re using insights to drive their business strategies. We caught up with Latha Sarathy, Chief Research Officer of the Association of National Advertisers and EVP of Analytics, Insights, and Measurement for SeeHer, the ANA’s global […] GWI (Global Web Index) May 30, 2023May 30, 2023 5 min read Technology & InnovationConsumersData & InsightsAIInclusivityPredictions and ForecastsMarketing: SocialAgenciesStrategyStreamingTrends: MarketingExecutivesPartnershipsMarketing: Digital MediaInternational 0 Saving Bookmark this article Bookmarked
Corporate Strategy Retail TouchPoints Reveals Latest 40 Under 40 Award Winners Retail TouchPoints and Design:Retail have unveiled the 2023 winners of the annual 40 Under 40 Awards, representing a dynamic and diverse class of executives who have contributed to industry progress. The 40 Under 40 Awards have evolved to spotlight the personal and professional accomplishments of executives across the retail industry — from store design to CX […] Retail TouchPoints May 23, 2023May 24, 2023 3 min read ExecutivesTechnology & InnovationOperations & Supply ChainMarketing: Retail MediaOmnichannelRestaurantsCannabisCustomer ExperienceShoppersInternationalMarketing: ShopperStrategyMarketing: SocialMerchandisingStreamingMarketing: TradePhilanthropyRecommercePartnershipsMondelezMarketing: BroadcastSustainabilityTrends: RetailAldiCPG: Adult BeverageData & InsightsDept. Adult BevDept. ApparelDept. HBCWalmartIndustry Conferences and EventsLowesAlbertsons / Safeway 0 Saving Bookmark this article Bookmarked
Shopper & Customer Captivate Your Customers Through Entertainment-Driven Retail Marketing In retail marketing, the phrase “meet consumers where they are” has long been sage advice, whether that means catching their eye at the mall or during their daily Facebook scroll. But as behaviors change, so must our tactics. Consumers are increasingly mobile-driven, and mobile phones are as much a source of entertainment as they are […] Andrew Chen May 23, 2023May 23, 2023 3 min read ConsumersStrategyMarketing: BroadcastHealth & WellnessTargetStreamingShoppersMeta (Facebook)Marketing: SocialBrick and Mortar 0 Saving Bookmark this article Bookmarked
Media & Marketing Report: As CTV commands advertiser interest, fraud grows nearly 70% A focus at this year’s upfronts, the channel has also seen the variety of schemes triple since 2020, according to DoubleVerify. MarketingDive May 23, 2023May 23, 2023 < 1 min read StreamingLegal & Criminal 0 Saving Bookmark this article Bookmarked
Data & Insights Irresistible! Image: Mid Journey. Prompt…Imagine what irresistible looks like? Josh Bersin is a legend in the world of Human Resources and Talent. His four decade long career has spanned all the twists and turns and ups and downs of a career from studying to be an engineer at Cornell and Stanford, earning an MBA from the […] Rishad Tobaccowala May 22, 2023May 22, 2023 5 min read Technology & InnovationAIAmazonPredictions and ForecastsData & InsightsAssociatesLegal & CriminalGeneral BusinessSustainabilityShoppersConsultingCustomer ExperienceConsumersDept. NonfoodPodcastsInclusivityDeliveryMarketing: BroadcastStreamingESG and CSRRestaurantsExecutives 0 Saving Bookmark this article Bookmarked
Media & Marketing Netflix boosts ad-supported tier with new product, measurement options The streamer also shared that the tier has nearly 5 million active global users, with membership more than doubling since the beginning of the year. MarketingDive May 19, 2023May 19, 2023 < 1 min read Streaming 0 Saving Bookmark this article Bookmarked
Media & Marketing WBD unveils robust advertising options for Max ahead of May 23 launch The combined HBO Max and Discovery+ service offers marketers a range of advertising options, with focuses on reach, reward and interaction. MarketingDive May 18, 2023May 18, 2023 < 1 min read StreamingPricing & Promotions 0 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Amazon Live – Is Streaming Worthwhile? Since its 2019 launch, Amazon Live remains a priority for Amazon in its push to attract more ‘top of funnel’ marketing activity from brands. Options available for brands include creating their own live stream or having their product integrated into other creators’ videos and live shows. The purpose is to create a dedicated space to […] Momentum Commerce May 18, 2023May 18, 2023 3 min read AmazonStreamingMarketing: SocialMarketing: Digital MediaData & InsightsDept. PerimeterDept. FreshPricing & PromotionsShoppersMarketing: Loyalty & SubscriptionInternationalDept. HBCHealth & Wellness 0 Saving Bookmark this article Bookmarked
Technology & Innovation The Era of AI: What does that mean to Market Research? Imagine a world where market researchers can access a powerful tool that can uncover consumer preferences, forecast market trends, and provide actionable insights with unprecedented accuracy. Well, this is fast becoming a reality, thanks to the rapid advancements in artificial intelligence (AI) technology over the last couple of years, and it is promising to be […] GeoPoll May 18, 2023May 23, 2023 5 min read Technology & InnovationAIData & InsightsConsumersShoppersPredictions and ForecastsTech: AIThick DataCOVID19Marketing: SocialESG and CSRBig DataTargetDept. Natural / OrganicStreamingMarketing: Direct & PersonalizationDept. NonfoodOperations & Supply ChainCompetitionMarketing: UGCMarketing: TradeStrategyPricing & Promotions 0 Saving Bookmark this article Bookmarked
Department: Consumer Durables H&M brings ‘Stranger Things’ to Roblox for summer clothing experience The retailer is continuing its experiments in the metaverse around a collection inspired by the Netflix hit. MarketingDive May 17, 2023May 17, 2023 < 1 min read Dept. ApparelMetaverseTrends: TechStreaming 0 Saving Bookmark this article Bookmarked
Technology & Innovation Google, Generative Search, And The Web’s Uncertain Future The demo was beautiful. At Google’s IO developer conference this week, the company showed an experimental version of its search engine handling an almost unimaginably difficult query. Asked whether a family with kids under three years old and a dog would prefer Arches National Park or Bryce Canyon, Google scoured the internet and returned a […] Bigtechnology May 12, 2023May 17, 2023 5 min read Technology & InnovationAIBigTechGoogleAmazonCryptoData & InsightsPodcastsDept. BeverageStreamingStore LocationPredictions and ForecastsChatGPTMarketing: SocialESG and CSRSustainabilityDept. PetTwitterMarketing: BroadcastMarketing: Digital MediaConsumersBig DataAssociatesHoliday & EventsDept. FuelDept. Natural / OrganicDept. OTCInsight ProvidersMeta (Facebook)PartnershipsWeather 0 Saving Bookmark this article Bookmarked
International OffBeat: Romp I have no idea the degree to which “The Diplomat,” on Netflix, accurately reflects any sort of reality when it comes to international governmental wheeling and dealing. (Politico writes that many State Department employees around the world “find it preposterous — and utterly amusing … They binge it while understanding that their jobs are “not […] MorningNewsBeat May 12, 2023May 12, 2023 2 min read InternationalInternational - UKStreamingMarketing: SocialAssociatesUnileverMarketing: BroadcastExecutives 0 Saving Bookmark this article Bookmarked
Media & Marketing Know everything about Product Placement: Definition and Best Practices When you see the “eleven” character in the “Stranger Things” series, smash a soda can, it is no coincidence the soda brand is Coca-Cola, it is a marketing strategy known as Product Placement. Using product placement in stranger things is just one of the many examples of how brands use non-advertising media like movies to […] Ecommerce Nation May 11, 2023May 11, 2023 8 min read Marketing: BroadcastCoca ColaDept. BeverageMarketing: SocialStrategyMarketing: BrandAcquisitionPredictions and ForecastsDept. ApparelInternational - UKTargetStreamingDept. NonfoodEconomyShoppersDept. GroceryMarketing: In StoreDept. PerimeterLegal & CriminalDept. FreshDept. DairyRestaurantsDept. Toys & GamesKellogg'sMarketing: PrintPricing & PromotionsTechnology & InnovationResults & InvestmentDept. Adult BevAmazonConsumersData & InsightsTrends: Marketing 0 Saving Bookmark this article Bookmarked
Media & Marketing Retailers see big opportunities in live streaming Live shopping in the U.S. is expected to grow to $32 billion this year, according to Coresight Research. Amazon.com, Walmart and other retailers are rapidly getting into live streaming to capture a share of the growing market. RetailWire May 10, 2023May 10, 2023 < 1 min read StreamingMarketing: Digital MediaWalmartTechnology & InnovationAmazon 0 Saving Bookmark this article Bookmarked
Technology & Innovation Amazon launches free channels, check marks come to Gmail and OpenAI raises more moolah It’s that time of week again, folks — Week in Review (WiR) time. For those new to the scene, WiR is TechCrunch’s regular newsletter that recaps the biggest tech stories over the past few days. There’s no better digest for the person on the go, we’d argue — but of course, we’re a little biased. […] TechCrunch May 6, 2023May 8, 2023 5 min read Technology & InnovationAIAmazonMarketing: SocialTwitterChatGPTResults & InvestmentGoogleExecutivesMarketing: VoiceMarketing: BroadcastPartnershipsPodcastsStreamingPredictions and ForecastsAcquisitionCompetitionInclusivityMarketing: In StoreMeta (Facebook)Marketing: Loyalty & SubscriptionSustainabilityTrends: FinanceblockchainAutonomous VehiclesDept. FreshMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Media & Marketing Hand-Held Food Marketing Partnerships Can Garner New Customers Who is your customer and where are they shopping today. That said, don’t stop where will they be shopping next week, next month, next year. What channels of distribution are your entrees, sides, or deserts selling? Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that if you are not evolving with […] Grocerant Guru May 5, 2023May 5, 2023 4 min read InstacartPartnershipsMarketing: BroadcastStreamingDeliveryData & InsightsConsumersDept. GroceryMarketing: Digital MediaMarketing: SocialDept. FreshShoppersDept. BeverageDept. PerimeterTechnology & InnovationMarketing: Retail MediaDept. ApparelResults & InvestmentTwitterBrick and MortarMeta (Facebook)Operations & Supply ChainPredictions and ForecastsDept. NonfoodTrends: TechDept. PetESG and CSRDept. HBCInternational - North America 0 Saving Bookmark this article Bookmarked
Media & Marketing Amazon brings greater precision, interactivity to football streaming ads “Thursday Night Football” stood as the crown jewel of the company’s NewFronts presentation, which also featured announcements around measurement partners and Freevee. MarketingDive May 2, 2023May 2, 2023 < 1 min read StreamingMarketing: Digital MediaAmazonPartnerships 0 Saving Bookmark this article Bookmarked
Channel: Mass Channel: Grocery - Natural Channel: Mass Channel: Specialty & Other Department & Category Department: Consumer Durables Department: Nonfood Corporate Strategy Media & Marketing Shopper & Customer Trends & External Forces Merchandising Stores & Formats Target Leapfrogs Walmart For Upscale Grocery Approach Bloomberg has a story about how “a slew of retailers are beefing up their grocery investments to lure in consumers cutting back on non-essentials like clothing and electronics. But as they lay out plans to improve their food offerings and supply chains, the big question is how does one compete with the mighty Walmart Inc. on […] Written by MorningNewsBeat June 8, 2023June 8, 2023 Saving Bookmark this article Bookmarked
Department: Beverage CPG: Adult Beverage CPG: Beverage CPG: Food CPG: Food & Bev CPG: HBC Channel: Ecommerce & Digital Channel: Restaurants Department & Category Department: Adult Beverage Department: Beverage Department: Food Department: HBC Department: Nonfood Corporate Strategy Corporate Finance Corporate Purpose ESG Media & Marketing Agencies & Vendors Data & Insights Shopper & Customer Technology & Innovation Trends & External Forces Merchandising Operations & Supply Chain Circana reveals 2022 New Product Pacesetters CHICAGO – Circana, formerly IRI and The NPD Group, has released its 2022 New Product Pacesetters, the 28th annual report revealing the top new product launches across food and beverage and nonfood sectors. The report illustrates the enduring power of CPG innovation, revealing that consumer spending on new product offerings remained elevated last year despite challenges […] Written by MMR June 8, 2023June 8, 2023 Saving Bookmark this article Bookmarked
Channel: Mass Channel: Mass Acquisitions, Divestitures & Mergers Media & Marketing Retailer Media Shopper & Customer Trends & External Forces Owned Brands (Private Label) Walmart Upgrades Its Digital Ad Network From Advertising Age: “Walmart Connect, which has made huge gains in recent years through digital advertising, is testing ways to bolster in-store pieces of its retail media network. “For the first time, Walmart Connect is selling ads on its revamped in-store radio network and integrating sampling programs with online offerings. While aspects of Walmart Connect’s […] Written by MorningNewsBeat June 7, 2023June 8, 2023 Saving Bookmark this article Bookmarked
Channel: Grocery Trends & External Forces Stores & Formats H-E-B expands its discount format Several years after opening its last Joe V’s location, H-E-B is reigniting the banner with two locations set to open in Dallas by 2025. Dive Brief: H-E-B announced Tuesday it is opening two Joe V’s Smart Shop by H-E-B stores in Dallas, marking the first time the grocer’s discount format will appear outside of the Houston area. […] Written by Grocery Dive June 7, 2023June 8, 2023 Saving Bookmark this article Bookmarked
Retailer Media ESG Media & Marketing Retailer Media Shopper & Customer Operations & Supply Chain Giant Eagle launches in-house retail media network Leap The platform leverages the chain’s loyalty program, bringing personalized ads to shoppers in-store, in-app, on social media and elsewhere, said Damian Scott, who heads up the grocer’s retail media and front-end digital operations. Dive Brief: Giant Eagle announced on Wednesday the debut of Leap Media Group, an in-house retail media arm that leverages the regional […] Written by Grocery Dive June 7, 2023June 8, 2023 Saving Bookmark this article Bookmarked