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Articles on streaming media

  1. Media & Marketing

Prof G Markets: Why Are Millionaires Moving Abroad? + The Biggest Deals in Podcasting

Subscribe to Prof G Markets: Apple Podcasts Spotify  Scott and Ed open the show by discussing the UK’s investigation into Microsoft’s Inflection acquihire, as well as Nippon Steel’s potential acquisition of US Steel and Andreesen Horowitz’s decision to close its Miami office. Then Scott shares his thoughts on why millionaires are flocking to the Middle […]
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  1. Media & Marketing

Inflation and Private Label with NielsenIQ’s Steve Zurek

The CPGGUYS are joined in this episode by Steve Zurek, VP of thought leadership at NielsenIQ. Sri and Steve have a debate and dialogue on private label leadership, the current inflationary trends and the display pressure of the store environment and a reality check on what’s really true at retail vs sensationalizing the outcomes.Find Steve […]
2 min read
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  1. Data & Insights

Need to Know: Why do we need cross-media measurement?

When we read about cross-media measurement in the trade press or hear industry leaders talk about it at industry conferences, it’s often presented as a distant dream that will never fully materialize. The media world is always going to outpace our ability to measure it, the thinking goes, and rather than chasing the ultimate solution, […]
4 min read
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  1. Trends & External Forces

U.S. elections are won in the media first. How will candidates use their political advertising dollars?

It’s an election year in the U.S., and the stakes couldn’t be higher. Political advertising spending in 2024 was already forecasted to leap past previous records, and the recent assassination attempt on Donald Trump and President Joe Biden’s unexpected exit have injected new energy—and funds—into the race at the top of the ticket, and a […]
3 min read
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  1. Media & Marketing

Retail Media Today and Raising the Bar with IAB’s Jeff Bustos

The CPGGUYS are joined in this episode by Jeff Bustos, VP Measurement addressability data to discuss retail media performance and standards. Jeff has spent a lifetime in media greatness and is the absolute authority to hold brands and retailer accountable on this journey. Find Jeff Bustos on Linkedin at: https://www.linkedin.com/in/bustosjeffrey/Find IAB on Linkedin at: https://www.linkedin.com/company/iab/Find […]
2 min read
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  1. Technology & Innovation

Retail’s Fierce Urgency of Now: Here Comes Season 9

If we’re learned anything in the past few years, it’s that the pace of change is only accelerating and the difference between the winners and losers often centers on those that understand the fierce urgency of now and choose to aim much, much higher and move, much much faster.   Remarkable brands know that speed […]
2 min read
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  1. CPG: HBC

Customer Journeys to Nowhere

Earlier this year an editorial in the New York Times wondered:  “When did everything become a ‘journey’? Changing our hair, getting divorced, taking spa vacations — they’re not just things we do; they’re ‘journeys.’” And of course, to marketers, there’s the “customer journey.” The customer journey is a handy metaphor to help us consider all […]
3 min read
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  1. Media & Marketing

Why Walgreens is Embracing the Shoppable TV Era

The streaming era isn’t just giving households one-click access to a seemingly endless supply of content; it’s enabling brands and retailers to deliver relevant and impactful advertising to target consumers, making media moments shoppable.  Walgreens Advertising Group is capitalizing on this opportunity by testing new connected TV (CTV) advertising offerings through Roku. For this week’s […]
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  1. Media & Marketing

New promotions from Staropramen

Staropramen has partnered with Paramount+ to offer a 30-day subscription to the streaming service, and has also launched a promotion with Everdure that will give consumers a chance to win one of 50 pizza ovens. Hannah Jeffery, brand manager – Staropramen, at Molson Coors Beverage… This story continues at New promotions from Staropramen Or just […]
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  1. Trends & External Forces

Connecting the dots on climate change

Case study Connecting the dots on climate change The power of local media in reaching audiences and driving awareness on climate change during extreme weather events. Contact us Introduction Understanding local media’s reach during extreme weather events Nielsen collaborated with Climate Central, a policy-neutral non-profit climate science organization, to assess the presence of accurate and […]
4 min read
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  1. Trends & External Forces

Daily Wellness with Mend Nutrition’s Eziah Syed

The CPGGUYS talk to Eziah Syed, co-founder & CEO of Mend Nutrition. Mend’s mission is ‘We have come together to make a positive impact on human health by developing nature powered, science backed formulas customized for each stage of the healing journey.’.Follow Eziah Syed on Linkedin at : https://www.linkedin.com/in/eziah/Follow Mend on Linkedin at : https://www.linkedin.com/company/mend-nutrition/posts/?feedView=allFollow […]
2 min read
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  1. Media & Marketing

SUMMER BONUS: Fail Better

Welcome to a special Remarkable Retail podcast summer series focused on what leaders need to do to help their organizations win the future and leap to higher ground. In this six-part limited series, Steve will be unpacking key lessons from his new best-selling book “Leaders Leap: Transforming Your Company at the Speed of Disruption,” available […]
3 min read
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  1. Media & Marketing

Connected Commerce with Omnicom Media Group’s Joanna O’Connell & Flywheel’s Xian Wang

The CPG Guys are joined in this episode by Joanna O’Connell, Chief Intelligence Officer at Omnicom Media Group & Xian Wang, VP of Retail Insights at Flywheel. Joining PVSB in the hosting seats is Jacqui Dynowski of Flywheel. Follow Joanna O’Connell on LikedIn at: https://www.linkedin.com/in/joannao2/Follow Xian Wang on LinkedIn at: https://www.linkedin.com/in/xian-w-4221b3b/Follow Jacqui Dynowski on LinkedIn […]
2 min read
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  1. Media & Marketing

NBCU Continues Push into Shoppable TV with New Paris Hilton Simulcast

NBCUniversal has announced a new partnership with video commerce platform TalkShopLive to create shoppable livestreams. The partnership debuted today with a simulcast livestream featuring entertainer and creator Paris Hilton, who will discuss her new album, Infinite Icon. The livestream will be viewable and shoppable across TalkShop.Live, Eonline.com, E!’s Instagram feed and Facebook page, ParisHilton.com and Hilton’s Instagram […]
2 min read
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  1. Media & Marketing

Building an eCommerce Center of Excellence with Nestlé’s Neel Arora

The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world’s largest food & beverage consumer goods manufacturer. Joining PVSB in co-hosting this episode is FMCG Guys host Daniel Torres Dwyer. Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/Follow Nestlé on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/Follow Nestlé online at: https://www.nestle.com/ Listen to Neel’s first […]
2 min read
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  1. Technology & Innovation

SUMMER BONUS: Safe Is Risky

Clayton Christensen, the late great Harvard Business School professor, wrote one of the best business strategy books of all time. In his classic “The Innovator’s Dilemma” he explains how successful companies often fail by becoming overly locked into their established business models and optimizing the heck out of them, thereby ignoring, more risky disruptive innovations. […]
2 min read
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  1. Channel: Delivery

DoorDash: A Food Industry Marketing Leader Setting the Pace for Success

Here we go again Steven Johnson the Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has an opinion, DoorDash stands as a beacon of innovation, seamlessly blending convenience, technology, and customer-centric value propositions. With its latest move—adding streaming benefits through a partnership with Max (the streaming service from Warner Bros. Discovery)—DoorDash continues to redefine what […]
4 min read
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  1. Data & Insights

The Power of Accessibility.

Accessibility is a key to successful businesses and individuals. Accessibility is defined as the quality of being easy to approach, reach, enter, speak with, use, or understand. Every individual and business should audit themselves on how accessible they are. a)        Do we speak simply without using buzz-word bingo and with authenticity, clarity and empathy? b)        […]
4 min read
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  1. Media & Marketing

The Power of Independent Grocery Retailers with IGA’s Michael La Kier

The CPG Guys are joined in this episode by Michael La Kier, VP of Brand Development at Independent Grocers Association, Inc. (IGA), the largest affiliation of independent grocers in the U.S. and around the world, boasting 1,700 U.S. stores and 6,200+ globally. Follow Michael La Kier on LinkedIn at: https://www.linkedin.com/in/michaellakier/Follow IGA on LinkedIn at: https://www.linkedin.com/company/iga-inc./Follow […]
2 min read
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  1. Media & Marketing

Brand Growth in the Digital Era With Kellanova’s Nicole Vinson

The CPG Guys are joined in this episode by Nicole Vinson, VP Global Digital, Media & Omni Shopper Experience at Kellanova. This episode was recorded at the Cannes Lions International Festival of Creativity. Ajay Sharma, VP of eCommerce & Omnichannel at Bayer guest hosted this episode. Follow Nicole Vinson on LinkedIn at: https://www.linkedin.com/in/nicolevinsonFollow Kellanova on […]
2 min read
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  1. Media & Marketing

Leader’s Leap with Remarkable Retail’s Steve Dennis

The CPG Guys are joined in this episode by Steve Dennis, author of “Leaders Leap – Transforming Your company at the Speed of Disruption” and host of the Remarkable Retail Podcast. Follow Steve Dennis on LinkedIn at: https://www.linkedin.com/in/stevenpdennis/Purchase Leaders Leap on Amazon: https://a.co/d/j8kHQ6MListene to the Remarkable Retail podcast on Spotify: https://open.spotify.com/show/5br8q17fDMJx6mmpuTw9SX?si=5MT-PFjGRS270lve23N4_A Steve answers these questions: […]
2 min read
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  1. Channel: Ecommerce & Digital

SUMMER BONUS: I Love You but You Are Not Serious People

Welcome to a special Remarkable Retail podcast summer series focused on what leaders need to do to help their organizations win the future and leap to higher ground. In this six-part limited series, Steve will be unpacking key lessons from his new best-selling book “Leaders Leap: Transforming Your Company at the Speed of Disruption,” available […]
3 min read
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  1. Trends & External Forces

The Cost of Inaccessibility: Businesses Lose More Than $6.9 Billion Annually

If you think it is costly to design accessible and inclusive websites, just think about how much inaccessibility will cost your business. Web accessibility is not only an ethical choice. It is a smart business move that doesn’t require excessive time or resources. Statista reveals that about 13.5% of the U.S. population has a disability. […]
5 min read
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  1. Channel: Mass
  2. Channel: Mass

Walmart Tops List of Leading US Retailers By 2023 Sales

Walmart leads Forrester’s 2023 US retailer ranking, with Amazon in second. The top 10, representing 38% of total retail sales, remain unchanged from 2022. Walmart has once again secured the top position in Forrester’s annual ranking of the 67 largest US retailers (ranked by 2023 US net retail sales), with Amazon following closely in second […]
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