1. ESG

Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign

Written by Posted on Less than 0 min read

“Gro Like Martha” intends to shift the perception of gardening as complex and will span video, paid social, linear, CTV, in-app integrations and more. 

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Holiday & Events

GNC fuels everyday workout routines for March Madness tie-up

The nutrition brand partnered with Team Whistle for an episode of the latter’s “No Days Off” YouTube series ahead of the college basketball tournaments. View Original Article Marketing: Social Media Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Holiday & Events

Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover

Creators Zach King and Khaby Lame are part of the soft drink brand’s big game blitz, which supports a recent “Get Wild” campaign for Pepsi Wild Cherry. View Original Article Dept. Beverage Holiday & Events PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Uncategorized

State Farm extends ‘magic’ campaign to NBA, WNBA with Disney team-up

ESPN’s in-house creative agency helps the insurance brand iterate on its celebrity-focused “The Right Kind of Magic” campaign. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Shopper & Customer

Influencers sway consumers but authenticity loses some clout, study says

Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers. View Original Article AI Consumers Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Corporate Purpose

E.l.f. says corporate America has ‘So Many Dicks’ and not enough diversity

The brand highlights the “ROI of DEI” by calling out the success of its diverse board compared to those full of men named Richard, Rick and Dick. View Original Article Inclusivity MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Department: Food

Green Giant taps Corn Kid’s enthusiasm for first national campaign in 7 years

The B&G Foods brand is doubling down on work with the viral internet sensation as it looks to differentiate from plant-based trend chasers. View Original Article Dept. Fresh Health & Wellness Trends: Food and Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Media & Marketing

Hyatt global brand platform invites travelers to ‘Be More Here’

Guests are encouraged to live in the present through wellness-focused activations and loyalty perks. View Original Article Health & Wellness Marketing: Loyalty & Subscription MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Uncategorized

Heineken throws back to early 2000s with ‘The Boring Phone’

As part of a collab with retailer Bodega, an app which turns any phone into a “dumb phone” with no internet access will be made available in June. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Corporate Purpose

Impossible Foods taps Terry Crews’ agency Super Serious for national campaigns

The two campaigns mark the debut of Super Serious and see Impossible using humor to adopt a more inclusive and approachable tone. View Original Article Inclusivity MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Operations & Supply Chain

Unlocking the true value of multishore operations: A deep dive into recruiting and cost efficiency

Discover how a strong recruiting team and cost-effective strategies can maximize the value of multishore operations. View Original Article Operations & Supply Chain MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Department: HBC

The Body Shop teams with HeadCount to continue purpose-driven work

The beauty retailer’s roster of youth activists will utilize livestreams, digital storytelling and live events to spread the word about voting access. View Original Article Dept. HBC MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG: Adult Beverage

How Zoa taps into The Rock’s ‘Big Dwayne Energy’ with new campaign

CMO Melanie Hellenga discusses breaking through in a cluttered market and how an investment from Molson Coors is paying off. View Original Article CPG: Adult Beverage Executives Results & Investment Sustainability MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Nike commits to bolder brand marketing as part of rebound plan

The Summer Olympics will serve as a showcase for some of the sportswear giant’s most impactful marketing in years, executives said. View Original Article Executives Marketing: Brand Dept. Apparel Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Teen TikTok usage plateaus — here’s what the numbers say

While usage has flattened, TikTok overtook YouTube for the first time as the top platform for teens, according to findings from Forrester. View Original Article Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

TikTok looks past last-click as part of measurement suite expansion

A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models. View Original Article Data & Insights Marketing: Social Media Thick Data TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Holiday & Events

Sam’s Club prioritizes emotions over sales in holiday ads

The move marks a strategic pivot by agency Arnold Worldwide away from traditional holiday marketing themes as economic uncertainties persist. View Original Article Economy Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Department: Beverage

Martha Stewart argues against DIY in Pure Leaf campaign

The effort depicts the do-it-yourself maven using the time saved by not making her own iced tea to focus on hobbies like woodworking. View Original Article Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Gillette encourages gamers to ‘hit reset’ for global campaign

The marketer’s long-running Gillette Gaming Alliance will be active on Twitch, YouTube and social media to share gaming content and grooming tips. View Original Article ESG and CSR Gaming Marketing: Social Media Procter & Gamble MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Shopper & Customer

How Absolut aims to grow LGBTQ+ allyship among consumers, businesses

A new global initiative includes an online guide and certification program for bars and restaurants as Pride-themed marketing comes under heavy fire. View Original Article Consumers Inclusivity Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Technology & Innovation

Amazon unveils cookieless ad-targeting solution at Cannes Lions

Ad Relevance uses AI to analyze billions of browsing, shopping and streaming signals and improved addressability in testing. View Original Article Amazon AI Marketing: Digital Media Technology & Innovation Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
Next