1. Media & Marketing

LinkedIn emphasizes the power of networking in global push

Written by Posted on Less than 0 min read

Created with Droga5, “Find Your In” includes a minute-long spot and creator-led activation and arrives following a major round of layoffs at the company.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

Meta’s Threads app quickly reaches over 30M users

With the Twitter-like app on track to become the fastest-growing platform of all time, a host of big brands like Pepsi quickly jumped on board.  View Original Article Marketing: Social Media PepsiCo Meta (Facebook) Twitter MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Data & Insights

Marketers ramp up social spending as ROI prospects improve, survey says

Over half of media decision-markers plan to increase investments in the category this year, up from 44% who said they would do so in April. View Original Article ESG and CSR Thick Data MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. ESG

Kind promotes sustainability with Snapchat tie-up, VR experience

The effort is tied to the brand’s new Almond Acres Initiative, a three-year regenerative agriculture project spanning 500 acres in California. View Original Article Marketing: Social Media Sustainability Tech: AR and VR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Retailer Media

Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media?

The prevalence of junk ads on the platform eventually led Amazon to implement a “cost of defect” into its ad auction, the FTC’s antitrust complaint alleges. View Original Article Amazon Government Legal & Criminal Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Holiday & Events

Ad blitz: Tracking every marketing play for Super Bowl LVII

The lead-up to the big game comes amid tough economic times and sponsorship switch-ups. Tune in here for updates on all of the brand announcements ahead of kickoff on Feb. 12. View Original Article Delivery Economy Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Uncategorized

Campaign Trail: Mugler shoots for the stars with Hunter Schafer

The L’Oréal-owned luxury brand takes the “Euphoria” cast member on a transformative journey to launch its Angel Elixir fragrance. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. ESG

BMW applies sustainability to messaging and media buy

The “Forces of Nature” branded video series for Canada delivered higher than expected completed views and was optimized toward sites with low emissions. View Original Article Sustainability International - North America MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Google unveils AI tools aimed at maximizing video campaigns

New ad solutions Demand Gen and Video View arrive soon after the tech giant updated its generative AI chatbot Bard, among other moves into the space. View Original Article Marketing: Voice Technology & Innovation Dept. Nonfood Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Corporate Finance

Intuit, NFL team up for concert on Roblox with Saweetie

The virtual performance will be broadcast repeatedly in the run up to the big game, while Roblox’s Super NFL Tycoon seeks to teach financial literacy. View Original Article Results & Investment Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Uncategorized

Tripadvisor pairs AR with street murals to promote San Diego

The platform partnered with the San Diego Tourism Authority for the effort, which is powered by QR codes and also includes animated GIFs. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Corporate Finance

McDonald’s says Grimace birthday push shook up strong Q2 earnings

A darkly funny trend around the brand mascot and a limited-edition purple shake that went viral on TikTok was cited as a driver of growth. View Original Article Results & Investment Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Channel: Restaurants

Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return

The chain will promote the spicy menu with a pre-recorded advice “Hot Line” featuring a celeb who made “that’s hot” her catchphrase in the 2000s. View Original Article Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Channel: Delivery

Instacart powers third-party integrations with developer platform

Launch partners Weight Watchers, GE Appliances and New York Times Cooking are using the platform to bring Instacart to their apps and websites.  View Original Article Delivery Instacart Partnerships Dept. Nonfood Dept. Appliances MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Department & Category

Pop-Tarts unveils edible mascot for inaugural bowl game

Part of the brand’s new creative direction, the mascot will be available as a snack for the winner of the college football game. View Original Article Dept. Grocery Kellogg's MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Holiday & Events

Foot Locker hypes up holidays with major brands, NBA stars

The campaign features Nike, Puma and Adidas alongside basketball’s biggest names and arrives as the retailer launches a sneaker-focused brand platform. View Original Article Dept. Apparel Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Shopper & Customer

Inside Levi’s first campaign from new creative AOR TBWAChiatDay

CMO Kenny Mitchell explains how “The Floor Is Yours” positions the brand as the “unofficial uniform for progress” and will “pass the pen” to consumers. View Original Article Associates Consumers Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. CPG: Food

Snickers teams with top NFL prospect Young for Bryce Cream Bar

A favorite to be the first pick in the draft, the Alabama quarterback already has an impressive lineup of sponsors thanks to NIL changes that kicked off in 2021. View Original Article Mars Inc. MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Holiday & Events

Why DraftKings bet on other brands to build buzz beyond the big game

CMO Stephanie Sherman explains why DraftKings teamed with Tums, DiGiorno and Samuel Adams to engage with a growing sports betting audience. View Original Article Executives Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Holiday & Events

Coca-Cola enlists Hollywood talent for Christmas shorts

Films starring Octavia Spencer and Colm Meaney elevate branded content as the beverage giant extends its Santa-heavy holiday campaign. View Original Article Coca Cola Dept. Beverage Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

Norton combats online scams with Dan Levy, Instagram game

Ads featuring Levy and an interactive Scam Scan game promote the public rollout of Norton’s new scam-detection app.  View Original Article Marketing: Social Media Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
Next