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  1. Shopper & Customer
Today’s guest post comes from Saket Patel, Consultant, Advisory Services at MMIT. Saket discusses market access and contracting strategies for medical benefit products when pharmacy benefit biosimilar therapies launch. He then describes how to automate formulary and medical policies to protect manufacturers from overpayment. Click here to learn about MMIT’s Contract Validation solution. Read on […]
  1. Channel: Restaurants
[[ Getty Images Chipotle Mexican Grill is seeking to hire 15,000 restaurant workers ahead of its busiest time of the year, which runs from March to May. In recent months, restaurants have found it easier to attract and retain workers, a reversal after the labor crunch that ensued after pandemic lockdowns. However, the sector has […]
  1. Department: Food
  What is freshness? How do your consumers know that the meal they buy from you is fresh other than searching the package looking for the date made or time cooked? So, we ask. What’s more relevant than livestream meal prep or cooking of dinner? Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, […]
  1. Media & Marketing
Wells Fargo’s Nicole Dye-Anderson shares the best ways to work with influencers. When you’re looking to get your message out to the world, it’s often smart to enlist the support of an influencer who speaks to your audience. But staying on top of all the latest trends and figuring out the perfect influencers to help […]
  1. Shopper & Customer
Over the past three years, most of us have done a lot more shopping online, so it’s easy to forget that while ecommerce is still growing, most retail commerce still happens in stores. In Q3 2022, ecommerce accounted for less than 15% of all retail sales. That means brick-and-mortar is still going strong, and not […]
  1. Shopper & Customer
  At the intersection of what’s for dinner, where will I get dinner, more and more consumers are asking what is the fastest solution (84.6%), then what is the cheapest (51.4), and will everyone be happy with the food (49.2%) according to Foodservice Solutions® most recent grocerant scorecards.  Steven Johnson Grocerant Guru® at Tacoma, WA […]
  1. Technology & Innovation
We don’t exactly have a crystal ball to look into the future of PR, but we can make educated guesses based on our experiences and analysis. Here is our 2023 PR trends forecast:  AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for […]
  1. Media & Marketing
There’s much to be said for looking forward into the coming year, as opposed to looking back. After all, every new year comes with its own set of hopes, expectations and even promises. With that in mind, here are four New Year’s-inspired resolutions which every digital marketer should take to heart to make the most […]
  1. Technology & Innovation
Plus: How luxury developers are courting influencers without spending a dime. Anthropomorphic M&Ms have been one of the weirdest flashpoints of the culture wars. But indeed, that’s what’s happened, with the female (do candies actually have genders?) sweets in particular drawing ire over their choice of footwear from conservative commentators. Now, M&Ms says it is […]
  1. Department: HBC
Now that 2023 is underway, let’s review employer-sponsored coverage for prescription drugs and speculate on what’s ahead. Below I examine the latest data on pharmacy benefits: cost sharing tier structures, copayment vs. coinsurance, and out-of-pocket obligations. As you will see, pharmacy benefit designs again increased the use of coinsurance for specialty and fourth-tier drugs. These […]
  1. Media & Marketing
Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. With this growth, shoppable ads have been gaining traction over the last several […]
  1. Channel: Restaurants
  Does your restaurant drive-thru look more like yesterday than today or tomorrow’s drive-thru? Are you confined, limited, restricted in the total number of orders you can service through the drive-thru during peak dayparts? Many legacy drive-thru’s have reach peak performance during rush hour.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice […]
  1. Technology & Innovation
Macroeconomic conditions like inflation, supply chain challenges, labor shortages, and rapid changes across industries have all disrupted business as we know it. How can you keep up as the global landscape constantly changes? Invest in customer support. When your team has an efficient platform — not just the mashup of tools acquired over the years […]
  1. Retail Operations
“While I would never suggest, ‘Hey, let’s move away from those channels entirely,’ my philosophy is that we have to move to a more omnichannel approach without giving up our addressability, our measurement capabilities, and our efficiencies that we’ve worked so hard to build into our marketing stack … In the offline world, direct mail […]
  1. Trends & External Forces
Informa Connect’s PAP – Patient Assistance & Access Programs March 20-22, 2023, Philadelphia Marriott Downtown www.informaconnect/pap Exclusive Offer – Be sure to use your exclusive promocode 23DCPAP10 to save 10% off* your registration. The last thing a patient should worry about is access to care. With growing demand for patient assistance, accelerating prescription access and […]
  1. Technology & Innovation
AltspaceVR has had a few close calls over the years, but the company that built virtual social spaces well before “metaverse” was a household word is shuttering for good this time. After announcing that it would close up shop in 2017, Microsoft intervened and the company came under the tech giant’s wing. Now, Microsoft is […]
  1. Shopper & Customer
With $0 media spend, the #DogeCan campaign generated 2 billion impressions. The iconic men’s grooming brand AXE set out to refresh its image. The brand, which was founded in 1983, was still presenting outdated messages about masculinity. Its messaging wasn’t in sync with the Gen Z consumers it aimed to capture. Through research, it defined […]
  1. Data & Insights
Today’s blog post comes from Andrew Duncan, Vice President of Business Operations and Analytics at PHIL. Andrew discusses how manufacturers can use data-driven strategy to understand utilization, increase patient access and adherence, and optimize gross-to-net. Click here to learn more about PHIL’s access and commercialization solutions. Read on for Andrew’s insights. Read more » Copyright […]
  1. Retailer Media
If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. Those sponsored positions are what are now known as retail media, which has become the third-largest U.S. digital advertising channel after paid search and paid social campaigns. Even more impressive, eMarketer expects it to nearly double, from $31 […]
  1. Shopper & Customer
In Charles Dickens’ treasured story, “A Christmas Carol,” Ebenezer Scrooge peers into his past, present and future, learning valuable lessons from his mistakes and emerging a better man. Thankfully, retailers don’t need a visit from three ghosts to make wiser choices in the new year. As retailers face down a looming recession, here’s what they […]
  1. Data & Insights
Not long ago, I met a regional director. To improve his bottom line, he was considering cutting down district managers to a single individual to oversee 50 franchisees. My suggestion to him was not to bother managing the stores at all at that point. When will retail networks understand that district management is not a […]
  1. Media & Marketing
  Your customers first option when looking up “what’s for dinner” is on a hand-held device, either a phone or tablet.  Digital food marketing is simply the cost of admission in the world of fresh food marketing according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Outside eyes and open our eyes […]
  1. Shopper & Customer
Facing an economic downturn and reduced spending, 2022 was arguably one of the toughest year’s retail has ever faced. As the cost-of-living crisis continues, thoughts are now turning to what 2023 will have in store and how e-commerce merchants will respond to the challenges ahead. We spoke to a range of industry experts to get […]
  1. Data & Insights
This evening (18 January) I am a member of a panel at an online Royal Society of Arts (RSA) event looking at the topic of female growth and empowerment in the field of e-commerce.  The invitation came from Ann-Maree Morrison who is the co-author of a report on the topic. “This event is open to […]
  1. Technology & Innovation
In today’s retail environment, few things kill a sale and the customer experience (CX) more than software glitches and 404 error pages. Consumers expect seamless, personalized, on-demand digital solutions. In fact, 86 percent of customers say they would leave a brand after as few as two poor experiences, according to one 2022 study. The pressure […]
  1. Trends & External Forces
by Kevin Coupe I’ve been interested to read a couple of pieces lately regarding an issue about which I reported less than two weeks ago – a move by the Federal Trade Commission (FTC) to ban non-compete agreements between companies and individuals. The key arguments against non-competes are two – one is that they depress […]
  1. Trends & External Forces
Consolidation has brought together large, economically significant insurer/PBM/specialty pharmacy/provider organizations within U.S. drug channels. At least half of all U.S. healthcare spending flows through these seven familiar entities: Blue Cross Blue Shield, Centene, Cigna, CVS Health, Elevance Health, Humana, and United Health Group. In the brief video clip below, I review these businesses and offer […]

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  1. Shopper & Customer
  2. Department: Nonfood
  3. Corporate Strategy
  4. Corporate Finance
  5. ESG
  6. Media & Marketing
  7. Agencies & Vendors
  8. Data & Insights
  9. Shopper & Customer
  10. Trends & External Forces
  11. Holiday & Events
  12. Operations & Supply Chain
In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […]
  1. Data & Insights
  2. Department: Consumer Durables
  3. ESG
  4. Media & Marketing
  5. Data & Insights
  6. Shopper & Customer
  7. Technology & Innovation
  8. Trends & External Forces
  9. Holiday & Events
  10. Operations & Supply Chain
  11. Stores & Formats
While some trends come and go, there were a few trends that have stayed with consumers throughout the year.   As online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate.    This week we look at trends to increase foot traffic and customer loyalty. […]

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