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Articles on Meta, formerly Facebook.

  1. Partnerships & Alt Profit
A 45-year-old family-owned luxury business might not be the kind of company one expects to be at the cutting edge of digital commerce, but thanks to President Ken Natori, the company’s second-generation leader, Natori is just that. The designer fashion brand launched its own ecommerce operation in 2008, at a time when many other high-end […]
  1. Department: HBC
Today’s guest post comes from Jane Barlow, Chief Clinical Officer, and Susan Raiola, President of Real Endpoints. Jane and Susan discuss the mechanism and benefits of warranties in the realm of value-based contracts. To learn more about payer-pharma warranty contracts and whether these agreements can solve issues that limit the utility of more traditional value-based […]
  1. Corporate Strategy
  Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food will drive top-line growth and bottom-line profits in 2022 according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Stop by and visit us at the 2022 National Restaurant Show. Today, the need for branded, craveable fresh food is preferred 8.6 to 1 over […]
  1. Media & Marketing
Check out this provocative video from Scott Galloway, professor of marketing at the New York University Stern School of Business, as well as a writer, entrepreneur, podcaster and public speaker. In it, Galloway talks about the implications of the fact that “TikTok captures more monthly hours from users than Facebook and Instagram – combined.” One […]
  1. Media & Marketing
The billionaire’s plans are on hold, but you should still reconsider your relationship with the platform. The warning was blunt: “Once the deal closes, we don’t know what direction this company will go in.” That’s what Twitter CEO Parag Agrawal told his employees recently, referring to the pending takeover of Twitter by billionaire flamethrower Elon […]
  1. Media & Marketing
Learn how the change in Instagram functionality impacts users and offers brands the ability to optimize marketing efforts to boost engagement. The post Return of the timeline: Instagram chronological feed is back appeared first on The Future of Customer Engagement and Experience.
  1. Channel: Mass
BENTONVILLE, Ark., May 18, 2022 — Today, Walmart announced the arrival of Walmart+ Weekend, an online savings event exclusively for Walmart+ members that stretches over three days. The fun begins on at 12 p.m. PT/3 p.m. ET on Thursday, June 2, with the deals ending at 4 p.m. PT/7 p.m. ET on Sunday, June […]
  1. Channel: Delivery
With Sponsored Product Now Available in Canada, CPG Brands Are Leveraging Instacart to Drive Growth Across North America We’re proud to announce the expansion of Instacart Ads in Canada. Today, CPG brands and media agencies with a presence in Canada can tap into Instacart Ads capabilities to engage with Canadian consumers as they search and […]
  1. Media & Marketing
Many social media platforms have undergone impressive growth the past few years, as the pandemic drove people indoors, in front of screens and searching for connection.  To address this need, many brands are spending big on social media, turning to influencers to make more personal (and profitable) connections with consumers. In fact, global marketers are […]
  1. Department: HBC
Two weeks ago, Paula and I had the pleasure of attending Asembia’s 2022 Specialty Pharmacy Summit at the wonderful Wynn Las Vegas. Below, I violate Vegas code and tell you what happened there. I offer reflections on my keynote session with Scott Gottlieb, share my experiences during the featured session, and highlight three crucial specialty […]
  1. Channel: Ecommerce & Digital
Business Insider reports on how “retailers are gunning for advertising dollars. “Retail ad is predicted to grow 31% to $41 billion this year, and, Amazon, Walmart, Instacart, and others are building ad businesses to get a piece of it. “They’re betting on the growth of e-commerce and the hope of offsetting retail’s thin margins by […]
  1. Technology & Innovation
85% of social media marketers anticipate incorporating new technologies like virtual reality, the metaverse, cryptocurrencies, and NFTs into their strategies within the next year, according to research by Sprout Social. The company surveyed over 500 marketers and 1,300 consumers in the UK and Ireland. Two in five brands are planning to invest up to half […]
  1. Media & Marketing
Social commerce, the latest darling of digital marketers, continues its meteoric rise with the latest predictions putting the industry at $1.2 trillion in purchases by 2025. With more than $958 billion spent in 2021, it’s clear that social commerce represents a very real, profitable tactic for brands. No wonder there’s hunger to invest. But at […]
  1. Media & Marketing
Scott takes a question on the strengths and weaknesses of unions as a labor resurgence seems to be heating up. He then offers advice on taking a job with big tech when the company clashes with your values, and shares his tips for how to hold an audience’s attention. Music: / @dcuttermusic Learn more […]
  1. Technology & Innovation
“I believe this is where the internet is heading and it’s where commerce is heading.” — Justin King, Chief Evangelist, Salsify When you hear the terms cryptocurrency, blockchain, Web3, and non-fungible tokens (NFTs), they may almost sound like words from a foreign language. But these phrases could actually reshape the future of ecommerce. “In 1997, […]
  1. Department: Food
  Food marketing executives are loving the virtual kitchen, virtual restaurant, and delivery space.  Today there seems to be no end to the ability of food marketers extend a brand, concept or partnership according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Nextbite,is a virtual restaurant.  They are rolling out its first […]
  1. Channel: Delivery
We recently shared information about product images on Instacart, best practices for submitting product images, and how to know if your product images were approved. If you haven’t read these articles, it may be helpful for you to review them before digging into this one. If you have but you’re still running into trouble, this […]
  1. Channel: Delivery
Bloomberg reports that fast grocery delivery company Jokr “will roll out a media platform to sell targeted advertising, in a bid to boost sales and get closer to profitability at a time when food delivery companies are under pressure from investors to stem losses … The New York-based company will use its trove of customer […]
  1. Media & Marketing
Looking to switch up your social content? This infographic provides five stats that all social media marketers should know. Regardless of whether your company has completely abandoned Facebook or you’re waiting with bated breath to see what Elon Musk eventually does to Twitter, social media strategy is a must for any successful organization. [RELATED: Enter […]
  1. Channel: Delivery
With the world’s largest grocery catalog at our fingertips, we’ve had a front row seat to the food trends and eye-popping stats that illustrate how people are eating, drinking and shopping over the past decade.
  1. Media & Marketing
Photo by Obi – @pixel6propix on Unsplash When Oscar Orozco, the director of forecasting at eMarketer, set forth to model TikTok’s growth for 2021, he thought it had to slow down. People used TikTok for 38.6 minutes each day in 2020, approximating Facebook’s all-time high of 39.8 minutes. That was a year of lockdowns. And […]
  1. Media & Marketing
Today’s guest post comes from Shawn Seamans, Chief Commercial Officer at CoverMyMeds. Shawn discusses the unique challenges cancer patients face in accessing, affording, and adhering to treatment. He explains how patient-centric technology, combined with access to caring experts, can alleviate these challenges. Read more about access, affordability, and adherence opportunities for oncology patients in the […]
  1. Media & Marketing
When we think about big revenue-generating opportunities on the calendar, we typically focus on November and December, particularly Black Friday. But sales on Black Friday last year — both in-store and online — dropped below pre-pandemic levels. Heading in the opposite direction is May, which is quickly becoming one of the most important revenue-generating moments of the […]
  1. Shopper & Customer
During the pandemic especially, it’s become overwhelming for small- and medium-sized businesses (SMBs) to answer all of their customer service requests. A Freshworks survey found that companies experienced a 71% increase in overall contact volume between February 2020 and January 2021, and expect it to increase further. At the same time, customers — while empathetic […]
  1. Technology & Innovation
The first thing Cathy Hackl, Chief Metaverse Officer at Future Intelligence Group, wants people to know about the metaverse is that you haven’t missed the boat. Merriam-Webster doesn’t even have a definition for the term “metaverse” yet — Hackl checks every day. Bottom line, there’s still plenty of time to wrap your head around the […]
  1. Channel: Delivery
Today, Instacart hit a big milestone: it’s our 10th birthday! I want to extend my sincere thanks to our teams, our retail and brand partners, our dedicated shopper community, and the millions of families across North America that count on us. This milestone represents years of hard work by so many people — work that […]
  1. Shopper & Customer
For most brands, winning endorsement from Kim Kardashian, with her 290 million Instagram followers, is the stuff dreams are made of. For oral cosmetics brand Snow, the Kardashian seal of approval is one in a long line of celebrity recommendations, including from film stars such as Chris Pratt, TV legends such as Ellen DeGeneres, and […]
  1. Shopper & Customer
As brands compete to stay top of mind for consumers, ensuring they have the flexibility to adapt and react quickly to new trends and engagement opportunities is incredibly important. Brands can no longer rely on legacy technology to achieve that competitive edge. These platforms are rigid and add friction when campaign teams want to integrate […]

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Editor’s Choice

  1. Channel: Delivery
  2. Channel: Delivery
  3. Department & Category
  4. Channel: Ecommerce & Digital
  5. Acquisitions, Divestitures & Mergers
  6. Corporate Strategy
  7. Corporate Finance
  8. Partnerships & Alt Profit
  9. Department: Food
  10. Data & Insights
  11. International
  12. Shopper & Customer
  13. Technology & Innovation
  14. Trends & External Forces
  15. Merchandising
  16. Operations & Supply Chain
  17. Stores & Formats
Instant grocery startups sprang up and grew like weeds during COVID-19, fueled by consumers opting to practice social distancing and ready to order their food and sundries at the tap of an app, and VCs seeing an gap in the delivery market that had yet to be definitively filled. Now, perhaps inevitably, comes the consolidation.
  1. Shopper & Customer
  2. Agencies & Vendors
  3. International
  4. Shopper & Customer
  5. Associates & Employees
A consumer confidence monitor that has been running since 1974 recorded its lowest-ever score this month. The well-established GfK index was down to -40 for May, meaning consumers are less confident now than at any time for nearly half a century. Joe Staton, client strategy director at GfK, said: “This comes as UK unemployment hits […]
  1. Department & Category
  2. Channel: Ecommerce & Digital
  3. Channel: Restaurants
  4. Department: Food
  5. Media & Marketing
  6. Data & Insights
  7. International
  8. Shopper & Customer
  9. Trends & External Forces
Giving credit where credit is due.  The grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top-line sales and bottom-line profits in every channel of retail foodservice.  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® the recent insights by the NPD group show just have important the […]