Media & Marketing Verizon-owned Visible launches Pride Month game show ‘No Straight Answers’ The ‘70s-inspired game show will stream on TikTok, Instagram and YouTube and challenges two teams to games like “LGBTQ&A” and “Slang Slam.” MarketingDive June 1, 2023June 1, 2023 < 1 min read Marketing: SocialTikTokMeta (Facebook)InclusivityDept. Toys & GamesDept. Nonfood 0 Saving Bookmark this article Bookmarked
Stores & Formats New approaches are needed to deter organized retail crime Retailers and lawmakers have to develop new approaches if they are serious about taking a bite out of organized retail crime rings. Going after and heavily punishing boosters, the people who steal merchandise from stores, has proven ineffective and the INFORM Consumers Act does not require online marketplaces to certify that goods sold on their… […] RetailWire June 1, 2023June 1, 2023 < 1 min read ConsumersGovernmentMeta (Facebook)Brick and Mortar 0 Saving Bookmark this article Bookmarked
Technology & Innovation Walmart uses AI to inform its security analysts Walmart has used artificial intelligence technology to find patterns and make sense of the trillions of pieces of data it generates every year. “There’s scale, and then there’s Walmart scale,” said Rob Duhart, Walmart’s deputy chief information security officer. Walmart, which has developed some AI tools in-house, is also looking at generative AI systems to… […] RetailWire June 1, 2023June 1, 2023 < 1 min read Technology & InnovationAIWalmartTech: AIMeta (Facebook)Dept. NonfoodData & Insights 0 Saving Bookmark this article Bookmarked
Media & Marketing Content Marketing Strategy Framework: Everything you should know If your job is somehow related to the Ecommerce field, It is almost impossible to not hear the famous quote : Content is king. Bill Gates We can assume that this quote is the primary pillar of “Content Marketing” popularity in this era. Content marketing is an effective way to reach, engage and convert a […] Ecommerce Nation June 1, 2023June 1, 2023 12 min read Marketing: SocialESG and CSRStore LocationShoppersTargetStrategyData & InsightsTechnology & InnovationHealth & WellnessData VisualizationDept. Natural / OrganicOperations & Supply ChainMeta (Facebook)SustainabilityMarketing: Direct & PersonalizationResults & InvestmentConsumersMarketing: Loyalty & SubscriptionAcquisitionStreamingMarketing: Retail MediaDept. NonfoodDept. ApparelConsultingAssociatesMarketing: Digital MediaPricing & PromotionsPartnershipsNestleMergersDept. HBCPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Channel: Restaurants What’s more Important Food or Technology for Restaurants Today At the intersection of meals, menu’s, food sold, and food marketing restaurants are increasingly being pressured by customers to eliminate all pain points that may slow down service or hamper ordering the family’s meal. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “if your restaurant looks more like yesterday than […] Grocerant Guru May 31, 2023May 31, 2023 3 min read RestaurantsDept. GroceryData & InsightsDeliveryMarketing: SocialTechnology & InnovationShoppersCustomer ExperiencePredictions and ForecastsConsultingMeta (Facebook)COVID19TwitterExecutivesESG and CSRDept. NonfoodResults & InvestmentStrategyAssociates 0 Saving Bookmark this article Bookmarked
Media & Marketing Sponsored Content: an ultimate guide with Examples Content is “soldier”! There is a famous quote we have all heard: “Content is king” written by Bill Gates. But it is not always true. In the fierce competition of the digital era, companies are fighting to get more visibility, brand authenticity, and market share using “content”. It is a battlefield in which the contents […] Ecommerce Nation May 30, 2023May 30, 2023 9 min read Marketing: SocialData & InsightsTargetGovernmentMeta (Facebook)PodcastsLegal & CriminalESG and CSRDept. Natural / OrganicConsumersPartnershipsRestaurantsStrategyMarketing: UGCTwitterHealth & WellnessData VisualizationMarketing: BroadcastStore LocationPricing & PromotionsReturnsCompetitionSustainabilityHoliday & EventsPredictions and ForecastsMarketing: Loyalty & SubscriptionResults & Investment 0 Saving Bookmark this article Bookmarked
Department & Category Grocerant Guru’s 10 2023 Tools for your Food Marketing Tool Kit The value of a product or brand at times diminishes in consumer relevance. The vernacular of the consumer is ever evolving and the vernacular of your brand must as well. Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® understands that the consumer is dynamic not static. Here are 10 clues to keep […] Grocerant Guru May 30, 2023May 30, 2023 3 min read Dept. GroceryConsumersData & InsightsDept. NonfoodDept. ApparelInternationalMarketing: SocialInclusivityTwitterMarketing: BrandMarketing: BroadcastMeta (Facebook)RestaurantsCoca Cola 0 Saving Bookmark this article Bookmarked
Media & Marketing Unleash the power of your marketing with Native Advertising In today’s digital landscape, where traditional advertising methods often struggle to capture and retain audience attention, native advertising has emerged as a powerful strategy for brands to connect with consumers more seamlessly and engagingly. In this blog article, we’ll explore the world of native advertising, its benefits, types, examples, and some considerations you should be […] Ecommerce Nation May 30, 2023May 30, 2023 8 min read TargetConsumersPodcastsDept. Natural / OrganicMarketing: SocialESG and CSRGoogleHealth & WellnessCoca ColaResults & InvestmentGovernmentData & InsightsDeliveryStrategyAmazonPredictions and ForecastsMeta (Facebook)Store LocationData VisualizationDept. BeverageRestaurantsPricing & PromotionsPlatedDept. FreshMarketing: Broadcast 0 Saving Bookmark this article Bookmarked
Department & Category All Food Retailers Need to Remember Earth Day is More than just One Day a Year Time and time again restaurants, convenience stores, service delis, and all fresh food retailers need to remember that consumers continue to have a growing top-of-mind awareness of all things sustainable. Within the grocerant niche the ‘halo’ of better-for-you is a driving factor in the path to purchase according to Steven Johnson Grocerant Guru® at […] Grocerant Guru May 30, 2023May 30, 2023 2 min read Dept. GroceryConsumersSustainabilityMarketing: SocialThick DataHoliday & EventsESG and CSREconomyTwitterDept. FreshMeta (Facebook)Data & InsightsGovernmentMarketing: ShopperPartnershipsRestaurantsTechnology & InnovationBrick and Mortar 0 Saving Bookmark this article Bookmarked
Retail Ecosystem Thinking of starting a podcast? Read this first View this post on Instagram A post shared by Gary Vay-Ner-Chuk (@garyvee) Don’t overthink shit Too many podcasts? Can’t find your niche? How to stand out? How not… The post Thinking of starting a podcast? Read this first appeared first on Gary Vaynerchuk. Gary Vaynerchuk May 30, 2023May 31, 2023 < 1 min read PodcastsGeneral BusinessMeta (Facebook)Marketing: Social 0 Saving Bookmark this article Bookmarked
Technology & Innovation How Businesses Can Use Emerging Technology To Extract Value From Social Media While the COVID-19 pandemic did slow the economy down amidst a lot of problems, it also led to an e-commerce surge and accelerated digital transformation by 5 years. What was considered futuristic is now being experienced in the present and businesses who haven’t implemented them are considered outdated. This is because, with growing advancements, comes […] Latest Shipment May 30, 2023May 30, 2023 5 min read Technology & InnovationAIESG and CSRMarketing: SocialShoppersTech: AR and VRsocial commerceData & InsightsCompetitionMeta (Facebook)Marketing: Direct & PersonalizationCOVID19Dept. NonfoodPredictions and ForecastsDeliveryMetaverseCustomer ExperienceTargetEconomyDept. ApparelMarketing: MobileResults & InvestmentPartnershipsMarketing: Loyalty & SubscriptionOperations & Supply ChainTwitterWarby Parker 0 Saving Bookmark this article Bookmarked
Data & Insights Should I drive external traffic to my Amazon listing? Running off-Amazon ads that drive external traffic back to your Amazon listings is probably worth the risk. When you refer back external traffic to Amazon.com, you are driving increased traffic and conversions for your entire brand—not just the single listing you are promoting. That’s according to a new report from Amazon, highlighting the major sources […] Intentwise May 30, 2023May 30, 2023 3 min read Data VisualizationAmazonStore LocationMarketing: SocialData & InsightsESG and CSRMeta (Facebook)Technology & InnovationShoppersGoogle 0 Saving Bookmark this article Bookmarked
Media & Marketing Drug Channels News Roundup, May 2023: 340B Shame, OptumRx vs. Humira Biosimilars, ICER on White Bagging, Hospitals vs. Taxes, and Dr. G Summer unofficially began over the weekend. Check out these noteworthy delicacies, seared to perfection on the Drug Channels grill: Fresh evidence of 340B abuses by hospitals and contract pharmacies OptumRx rewrites its biosimilar Humira strategy ICER discovers channel markups Tax-exempt hospitals are not holding up their end of the bargain Plus, Dr. Glaucomflecken helps you […] Drug Channels May 30, 2023May 30, 2023 < 1 min read Marketing: SocialTwitterGovernmentConsultingStrategyMeta (Facebook)Dept. Fresh 0 Saving Bookmark this article Bookmarked
Trends & External Forces Five (or Maybe Six?) Reasons that the Largest PBMs Operate Group Purchasing Organizations In The Top Pharmacy Benefit Managers of 2022: Market Share and Trends for the Biggest Companies, I shared Drug Channels Institute’s analysis showing that three pharmacy benefit managers (PBMs)—the Caremark business of CVS Health, the Express Scripts business of Cigna, and the OptumRx business of UnitedHealth Group—accounted for about 80% of total equivalent prescription claims […] Drug Channels May 24, 2023May 24, 2023 2 min read GovernmentData & InsightsMarketing: SocialDept. PharmacyHealth & WellnessConsultingCVSResults & InvestmentMeta (Facebook) 0 Saving Bookmark this article Bookmarked
Technology & Innovation Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix The growth of retail media shows no sign of slowing, as established players announce new expansions and new retailers, most recently Save Mart, enter the mix. In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands […] Retail TouchPoints May 24, 2023May 30, 2023 3 min read Technology & InnovationAIMarketing: Retail MediaPartnershipsWalmartKrogerBrick and MortarData & InsightsTrends: RetailWalmart ConnectMarketing: In StoreExecutivesMarketing: BroadcastPredictions and Forecasts84.51Marketing: SocialShoppersAssociatesOmnichannelInsight ProvidersAgenciesMarketing: Loyalty & SubscriptionIndustry Conferences and EventsDollar GeneralJohnson & JohnsonLowesDept. NonfoodCustomer ExperienceBig DataMarketing: ShopperMarketing: TradeMeta (Facebook)Target 0 Saving Bookmark this article Bookmarked
Department: Nonfood Reimagining the 60/40 Portfolio for Today’s Market Written By Jenna Ross Graphics & Design Pernia Jamshed Published May 24, 2023 • Updated May 24, 2023 • Twitter Facebook LinkedIn Reddit Pinterest Email The following content is sponsored by New York Life Investments Reimagining the 60/40 Portfolio for Today’s Market The 60/40 portfolio failed to protect investors from the volatile market of 2022. […] Visual Capitalist May 24, 2023May 24, 2023 4 min read Dept. PetEconomyResults & InvestmentReturnsMarketing: SocialInternationalPartnershipsSustainabilityData & InsightsAssociatesData VisualizationMeta (Facebook)TwitterDept. NonfoodUnileverMarketing: In StorePredictions and ForecastsPricing & PromotionsTargetGovernmentAI 0 Saving Bookmark this article Bookmarked
Associates & Employees Target removes some Pride skus to protect threatened associates Target will remove some of its LGBTQ+ Pride Month collection merchandise from stores after homophobic and anti-trans individuals and groups spread misinformation about the products including them being tied to Satanists. Some of the retailer’s employees have come under threat from those who side with the lies being spread about the retailer. “Given these volatile… […] RetailWire May 24, 2023May 25, 2023 < 1 min read AssociatesTargetMeta (Facebook)InclusivityBrick and Mortar 0 Saving Bookmark this article Bookmarked
Channel: Grocery Publix ending its GreenWise store experiment Publix has confirmed that it will rebrand its eight GreenWise Market stores under its namesake banner. “Our customers’ shopping habits have reinforced that they enjoy the attributes of a Publix GreenWise Market location, but within their traditional Publix shopping setting,” said company spokesperson Hannah Herring. Publix will continue to sell private-label organic products under the… […] RetailWire May 23, 2023May 24, 2023 < 1 min read PublixStore LocationOwned Brands (Private Label)Meta (Facebook)Health & WellnessDept. Natural / OrganicBrick and Mortar 0 Saving Bookmark this article Bookmarked
Acquisitions, Divestitures & Mergers Ranked: Who Made the Most U.S. Unicorn Acquisitions Since 1997? Who Made the Most U.S. Unicorn Acquisitions Since 1997? The elusive unicorn is no longer a myth in the U.S. startup world, with over a thousand private startups reaching a $1 billion valuation in the last 25 years. While some of these startups eventually go public and go on to become household names, it’s also […] Visual Capitalist May 23, 2023May 24, 2023 4 min read AcquisitionResults & InvestmentMeta (Facebook)Dept. PaperTechnology & InnovationMarketing: SocialHealth & WellnessPartnershipsInsight ProvidersSustainabilityGovernmentMergersAmazonDept. NonfoodBigTechData & InsightsTech: AR and VRInternationalNestleStart UpsUnileverDept. PharmacyJohnson & JohnsonData VisualizationGoogleEconomyDept. Toys & GamesWalmart 0 Saving Bookmark this article Bookmarked
Channel: Convenience Wawa Mix and Match Meal Bundling Drives Sales Regular readers of this blog know that Wawa is a fast casual convenience store aka restaurant chain that sells gasoline. Wawa’s customer loyalty was built on Milk, Coffee, and their famous Hoagie according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Mix and match meal bunding is the foundation of success […] Grocerant Guru May 23, 2023May 23, 2023 3 min read WaWaDept. GroceryShoppersRestaurantsData & InsightsMarketing: SocialPartnershipsDept. BeverageTwitterMeta (Facebook)ConsultingPricing & PromotionsMarketing: Loyalty & SubscriptionESG and CSRStrategyDept. FuelDept. FreshDept. DairyThick DataAssociates 0 Saving Bookmark this article Bookmarked
Department: HBC The Top Pharmacy Benefit Managers of 2022: Market Share and Trends for the Biggest Companies In 2022, the PBM market remained highly consolidated—although there were some intriguing share shifts among the largest players. Below, you’ll find Drug Channels Institute’s latest estimates of pharmacy benefit manager (PBM) market share based on equivalent prescription claims. I also provide commentary on recent market developments and offer some helpful tips for interpreting the figures. […] Drug Channels May 23, 2023May 23, 2023 2 min read Dept. PharmacyResults & InvestmentData & InsightsMarketing: SocialGovernmentHealth & WellnessConsultingMeta (Facebook)Dept. HBC 0 Saving Bookmark this article Bookmarked
Data & Insights Google Debuts New Tools to Help Brands Harness the Power of Generative AI Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. Among the updates that will soon be available are a new generative AI tool to help brands create more sophisticated product imagery, and the ability for brands to have their Google product feed […] Retail TouchPoints May 23, 2023May 23, 2023 6 min read AITechnology & InnovationGoogleData & InsightsDept. NonfoodMarketing: SocialMeta (Facebook)Predictions and ForecastsShoppersDept. Natural / OrganicPricing & PromotionsMarketing: In StoreHealth & WellnessResults & InvestmentShopifyBrick and MortarOperations & Supply Chain 0 Saving Bookmark this article Bookmarked
Shopper & Customer Captivate Your Customers Through Entertainment-Driven Retail Marketing In retail marketing, the phrase “meet consumers where they are” has long been sage advice, whether that means catching their eye at the mall or during their daily Facebook scroll. But as behaviors change, so must our tactics. Consumers are increasingly mobile-driven, and mobile phones are as much a source of entertainment as they are […] Andrew Chen May 23, 2023May 23, 2023 3 min read ConsumersStrategyMarketing: BroadcastHealth & WellnessTargetStreamingShoppersMeta (Facebook)Marketing: SocialBrick and Mortar 0 Saving Bookmark this article Bookmarked
Data & Insights The Daily Scoop: What’s next for brands after Montana bans TikTok Plus: More news you can use today. A controversial ban on TikTok in Montana means that come January, this social media platform will be no more in the Treasure State, CNN reported. Montana Gov. Greg Gianforte signed the ban this week, calling it a way to “protect Montanans’ personal and private data from the Chinese Communist Party,” he […] PR Daily May 23, 2023May 23, 2023 3 min read Data & InsightsMarketing: SocialTikTokTechnology & InnovationAIGovernmentTargetESG and CSRMeta (Facebook)Thick DataBrick and MortarLegal & CriminalStrategyDept. GroceryExecutivesAssociatesTwitter 0 Saving Bookmark this article Bookmarked
Channel: Mass Walmart Opens First Market Fulfillment Center in Arkansas as the Retailer Doubles Down on Store Fulfillment BENTONVILLE, Ark., May 22, 2023 – Walmart opened its first high-tech Market Fulfillment Center in Arkansas at Store 100 located at 406 S Walton Blvd in Bentonville on Monday, underlining the retailer’s strategic move toward expanding the use of its stores as fulfillment centers to enhance the shopping experience for customers everywhere.The Market Fulfillment Center […] Walmart News May 23, 2023May 23, 2023 3 min read WalmartShoppersAssociatesTechnology & InnovationBrick and MortarMarketing: SocialPhilanthropyOmnichannelSustainabilityCustomer ExperienceMeta (Facebook)Marketing: In StoreTwitterDeliveryDept. GroceryMarketing: Loyalty & SubscriptionExecutivesOperations & Supply ChainPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Media & Marketing Meta makes it easier to apply deals in-feed for Facebook The new promotional ads format enables users to click an ad to automatically claim an offer and be notified before the deal ends. MarketingDive May 23, 2023May 23, 2023 < 1 min read Meta (Facebook)Marketing: Social 0 Saving Bookmark this article Bookmarked
Media & Marketing PBMs and the Battle Over Patient Support Funds:Accumulators, Maximizers, and Alternative Funding (NEW Live Video Webinar) Dr. Adam J. Fein, CEO of Drug Channels Institute (DCI) and the author of Drug Channels, invites you to join him for a new video webinar: PBMs and the Battle Over Patient Support Funds: Accumulators, Maximizers, and Alternative Funding This event will be broadcast live on Friday, June 23, 2023, from 12:00 p.m. to 1:30 […] Drug Channels May 23, 2023May 23, 2023 5 min read Data & InsightsDept. PharmacyMarketing: SocialDept. NonfoodEconomyPricing & PromotionsMarketing: TradeConsultingTechnology & InnovationStore LocationMeta (Facebook)VendorsResults & InvestmentPredictions and ForecastsKraftHeinzExecutivesAssociates 0 Saving Bookmark this article Bookmarked
Media & Marketing Meta gets hit with a record $1.3 billion GDPR violation fine The European Union has hit Meta with a fine of $1.3 billion for transferring the personal data of people within its member states to servers in the U.S. Meta has been ordered by the EU to stop the practice, violating General Data Protection Regulation (GDPR) law. “Facebook has millions of users in Europe, so the… […] RetailWire May 22, 2023May 23, 2023 < 1 min read Meta (Facebook)Data & InsightsMarketing: SocialGovernmentAssociates 0 Saving Bookmark this article Bookmarked
Channel: Mass Walmart beats expectations and raises full-year guidance Walmart posted a 7.4 percent gain in U.S. same-store sales, well above the 5.1 percent gain expected by Wall Street. The company also lifted its annual earnings guidance from $6.10 to $6.20 per share, up from $5.95 to $6.05. “It’s a great time to be a merchant,” said Walmart CEO Doug McMillon. “We continue to… […] RetailWire May 22, 2023May 22, 2023 < 1 min read WalmartResults & InvestmentMeta (Facebook)ExecutivesEconomy 0 Saving Bookmark this article Bookmarked
Department & Category Step it Up Restaurants Fresh Flavorful Meal Components Needed Did you know that grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food will drive top-line growth and bottom-line profits in 2023 according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. There is no doubt that the need for branded, craveable fresh food is preferred 8.6 to 1 over cooking a meal […] Grocerant Guru May 20, 2023May 20, 2023 3 min read Dept. GroceryConsumersDept. FreshMarketing: SocialData & InsightsBrick and MortarRestaurantsDept. PerimeterTwitterShoppersMeta (Facebook)Operations & Supply ChainConsultingDept. Fresh PreparedESG and CSRDept. ApparelDept. Adult BevStore LocationStrategyHealth & Wellness 0 Saving Bookmark this article Bookmarked
Shopper & Customer Shopper & Customer Trends & External Forces Adventure and novelty identified as 2023 flavor trends Kerry’s Flavor Insights report reveals 2023 foodservice consumer trends. Written by Food Business News June 1, 2023June 1, 2023 Saving Bookmark this article Bookmarked
Shopper & Customer Channel: Ecommerce & Digital Media & Marketing Shopper & Customer Trends & External Forces Instacart piloting ‘favorite shopper’ feature The feature, which allows consumers to single out their preferred in-store shoppers to fulfill future orders, will roll out in the coming weeks among select users. Dive Brief: Instacart said in a Tuesday blog it will pilot a feature for customers that lets them select their favorite personal shoppers to fulfill online orders. Select customers and personal shoppers […] Written by Grocery Dive May 31, 2023June 1, 2023 Saving Bookmark this article Bookmarked
Stores & Formats Merchandising Owned Brands (Private Label) Stores & Formats Albertsons gives its Signature private brands a single identity The grocer is bringing its Signature Farms, Signature Care and Signature Cafe private labels under its flagship Signature Select brand and has launched a new advertising campaign to promote the expanded product line. Dive Brief: Albertsons announced Wednesday it is bringing its Signature Farms, Signature Care and Signature Cafe private label products under its flagship Signature Select […] Written by Grocery Dive May 31, 2023June 1, 2023 Saving Bookmark this article Bookmarked
Associates & Employees Department: Nonfood Technology & Innovation Trends & External Forces Associates & Employees More Than 1,700 Amazon Employees Plan Walkout Today From the Seattle Times: “More than 1,700 Amazon employees have pledged to walk off the job on Wednesday, demanding more flexibility with remote work and more attention on Amazon’s climate impact. “Of the 1,726 employees who had signed on to participate by Tuesday afternoon, about 830 plan to physically walk out of offices in Amazon’s […] Written by MorningNewsBeat May 31, 2023June 1, 2023 Saving Bookmark this article Bookmarked
Channel: Delivery Channel: Ecommerce & Digital Department & Category Department: Food Data & Insights Technology & Innovation Instacart begins nationwide rollout of ChatGPT search tool The tool allows customers to find products as well as recipes, food prep tips and more using “natural language” instead of keyword-based searches. Dive Brief: Instacart announced Wednesday it has begun the rollout of an artificial intelligence powered search tool that leverages ChatGPT called Ask Instacart. The company said the new capability will scale to all […] Written by Grocery Dive May 31, 2023June 1, 2023 Saving Bookmark this article Bookmarked