KraftHeinz

Articles about Kraftheinz

  1. Media & Marketing
Sports, unlike all other genres, have the power to attract large, consistent TV viewership—and on set schedules. You’d have to have been living under a rock this past year to have not been exposed to the whirlwind NFL season, which culminated in record viewership for Super Bowl LVII. Regardless of the appeal, however, the immense […]
  1. Trends & External Forces
WASHINGTON – The Health In Hand Foundation is now accepting nominations for its 2024 U.S. Self-Care Marketing Awards. Winners will be announced at the ninth annual Health In Hand Foundation Gala on Nov. 13 at The Bellevue Hotel in Philadelphia. At this year’s Gala, the Health In Hand Foundation will present the 2024 U.S. Self-Care […]
  1. Shopper & Customer
NEW YORK – CPG brands outpaced technology nearly 2:1 in the 2024 Most Innovative Brands survey conducted by Brand Keys Inc. (www.brandkeys.com), the New York-based brand loyalty and engagement research firm. “For the first time consumers acknowledged more CPG than Tech brands,” noted Robert Passikoff, brand keys founder and president. “And, for the first time, […]
  1. Stores & Formats
PREIT Realty has emerged from bankruptcy in an expedited process, reducing its total debt by approximately $835 million, extending its maturity runway and receiving commitments of about $130 million in new debtor-in-possession financing and exit revolver financing from a diverse group of investors. PREIT, which operates multiple malls and shopping centers in the eastern half […]
  1. Channel: Grocery
Since launching its retail media network, RedMedia, in September 2023, Hy-Vee has been focused on building out its media offerings and capabilities. Now, to support this long-term growth vision, the grocery retailer has hired a new EVP and Chief Marketing Officer (CMO), who also will act as President of RedMedia.  Jessica Hendrix will begin her tenure […]
  1. Channel: Grocery
WEST DES MOINES, IOWA — Hy-Vee, Inc. announced the hiring of Jessica Hendrix to oversee the regional grocery chain’s marketing and retail media network. Hendrix is joining Hy-Vee as executive vice president, chief marketing officer, and president of Hy-Vee’s retail media network, RedMedia, beginning on April 16. She will oversee Hy-Vee’s marketing efforts and serve […]
  1. Trends & External Forces
It’s finally spring in Philadelphia, home of Drug Channels. Along with sunshine and fine weather, the vernal equinox has ushered in a crop of new and noteworthy stories: What the CarelonRx/Kroger specialty pharmacy deal means for CVS Health Provider-owned specialty pharmacies expand in Medicare Payers are not keen on shady alternative funding programs (AFP) Hospitals’ […]
  1. Department: Beverage
Capri Sun has announced a first-to-market launch with its redesigned recyclable drink pouches – rolling out across retail, convenience, wholesale and foodservice channels. The 200ml single serve pouches of its two lavours, Orange and Blackcurrant & Apple, will be the first of the Capri-Sun range… This story continues at Capri-Sun launches first-ever recyclable pouch Or […]
  1. Trends & External Forces
PHILADELPHIA — Rite Aid Corp. today announced that it has entered into an asset purchase agreement (APA) for the partial sale of its Health Dialog business to Carenet Health (Carenet), a provider of healthcare engagement, clinical support, telehealth and advocacy solutions. Health Dialog provides personalized population health solutions to improve the health of members while […]
  1. Trends & External Forces
Dr. Adam J. Fein, president of Drug Channels Institute (DCI) and the author of Drug Channels, invites you to join him for DCI’s latest live video webinar: Drug Channel Implications of the Inflation Reduction Act This event will be broadcast live on Friday, April 5, 2024, from 12:00 p.m. to 1:30 p.m. ET This post […]
  1. Trends & External Forces
PHILADELPHIA, Pa. – Eight Rite Aid executives have joined the Rite Aid Healthy Futures board of directors, where they will play a key leadership role as the nonprofit continues its work supporting healthier, more equitable neighborhoods. Joy Errico The new members bring a vast slate of experience and expertise to the board, with backgrounds spanning communications, […]
  1. Shopper & Customer
  Retail food sales success can be found at the intersection of growing your share of stomach and your share of wallet according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® who stated these two metrics play a crucial role in understanding consumer behavior and competitive dynamic driving success today within the […]
  1. Channel: Drug
PHILADELPHIA — Rite Aid has debuted a new ad with the theme ‘It Means More’ ad that puts the retail pharmacy chain’s commitment to its customers in the spotlight, along with the passion and dedication of its employees and their ability to provide unrivaled service to their customers. The chain says it aims to emphasize […]
  1. Trends & External Forces
Hospitals and medical campuses typically look at retail as an essentially insignificant element in their patient, visitor and employee experiences. That translates into gift shops and cafeteria spaces that are often sterile environments featuring the same mediocre-quality products and pre-packaged foods. Marie Kloor and her firm, Hydra Health, are focused on changing that. “Our mission […]
  1. Media & Marketing
Case study Reaching voters with radio  In a crowded market for political ads, radio offers an advantage Contact us Case study Reaching voters with radio  In a crowded market for political ads, radio offers an advantage Contact us Introduction Understand the reach of radio with U.S. voters During election years in the U.S., political campaigns […]
  1. Technology & Innovation
In partnership with VML Spain, Heinz is aiming to bridge the gap between food and technology by launching what is pitched as the first recipe book that teaches AI (and humans too) how to cook like a pro. Caio Fontenele, Heinz New Ventures Director, says: “With over 50% of the general population admitting to using […]
  1. Channel: Drug
PHILADELPHIA — Rite Aid Corporation has completed the previously announced sale of its Elixir Solutions business to MedImpact Healthcare Systems for approximately $575 million. “We are pleased to finalize the sale of Elixir, marking another important milestone in our transformation to strengthen our long-term financial position,” said Jeffrey Stein, Rite Aid’s CEO and chief restructuring […]
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  1. ESG
  2. Data & Insights
  3. Operations & Supply Chain
Using event-driven architecture (EDA), retailers must link essential data at speed and scale throughout their ecosystems near and far to come to grips with now essential environmental, social and governance (ESG) reporting in three key areas. 1. Dead Heading — Optimizing Transportation/Emissions on Every Journey When it comes to transportation within the retail sector, any […]
  1. Technology & Innovation
  2. Channel: Dollar/Value
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery
  5. Department: Food
  6. Corporate Strategy
  7. Media & Marketing
  8. Shopper & Customer
  9. Technology & Innovation
  10. Trends & External Forces
  11. Retail Operations
  12. Merchandising
  13. Stores & Formats
It recently emerged that Amazon’s Just Walk Out offering is being dropped from Amazon Fresh stores. However, it’s not checkout-free tech that’s failing, it’s the fact that Amazon’s checkout free solution doesn’t work, especially in grocery retailers, argues Will Glaser, Founder and CEO at Grabango. In the dynamic grocery retail landscape, a transformative wave is […]

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