CPG: Food Heinz double dips on ‘Irrational Love’ as masterbrand platform boosts performance The campaign, which has helped drive sales and awareness, now includes profiles of Heinz employees along with fresh tales of rabid consumer fandom. MarketingDive August 30, 2024August 30, 2024 < 1 min read KraftHeinzDept. FreshConsumersAssociates 0 Saving Bookmark this article Bookmarked
CPG: Food Kraft Heinz IHOP Syrups As with the syrups in its restaurants, IHOP retail syrups also do not contain high fructose corn syrup and feature the same iconic flavors that have made IHOP the leader in breakfast. Product of the Day August 15, 2024August 15, 2024 < 1 min read KraftHeinzRestaurantsDept. Fresh 0 Saving Bookmark this article Bookmarked
CPG: Food Snickers owner Mars to buy Kellanova for $35.9B The deal for the Cheez-It and Pringles maker is the biggest in the food space since the Kraft Heinz merger in 2015. MarketingDive August 14, 2024August 14, 2024 < 1 min read Kellogg'sMars Inc.KraftHeinzMergersDept. Grocery 0 Saving Bookmark this article Bookmarked
Channel: Dollar/Value A Guide to Sustainable Retail Packaging COMMENTARY 7 August, 2024 | by One of the main concerns in modern business is sustainable retail packaging, and this matter has become ever more important as recent customer trends have all but erased environmental-ignorance from consumers. In the UK alone, retailers produce 1.1 million metric tonnes of waste every year, and just 9% of […] The Retail Bulletin August 7, 2024August 12, 2024 8 min read SustainabilityPackagingConsumersESG and CSROperations & Supply ChainDept. BeverageShoppersAssociatesDept. GroceryTechnology & InnovationEconomyDept. FreshInternational - UKDept. Natural / OrganicDept. PerimeterResults & InvestmentPredictions and ForecastsInternationalData & InsightsCompetitionMarketing: In StoreAldiStrategyRegional GroceryDept. ApparelData VisualizationTrends: ConsumerPricing & PromotionsDept. NonfoodMarketing: TradeLegal & CriminalKraftHeinzHealth & WellnessMarketing: Social MediaTrends: Food and Beverage 0 Saving Bookmark this article Bookmarked
Department: Food Walkers unveils new limited-edition sandwich-inspired flavours Walkers has teamed up with Heinz to launch three limited-edition sandwich-inspired flavours that aim to help retailers bring excitement to the lunchtime occasion. Inspired by some of Britain’s favourite sandwich combinations, Walkers Sausage Sarnie with Heinz Tomato Ketchup flavour, Cheese Toastie with Heinz Baked Beanz… This story continues at Walkers unveils new limited-edition sandwich-inspired flavours […] Talking Retail August 7, 2024August 7, 2024 < 1 min read Dept. Fresh PreparedKraftHeinzDept. Dairy 0 Saving Bookmark this article Bookmarked
Data & Insights Need to Know: What is co-viewing, and why should you care? TV has changed dramatically in recent years. New devices, distributors, streaming platforms, subscription models, and formats are transforming the industry and empowering viewers. But there’s one thing that hasn’t changed: People love to watch TV together. It depends on the occasion, of course—what the program is, the time of day, the size of the screen, […] Nielsen July 30, 2024July 30, 2024 4 min read Marketing: BroadcastBig DataData & InsightsInsight ProvidersStreamingConsumersDept. NonfoodTargetMarketing: Social MediaMarketing: Digital MediaPredictions and ForecastsOperations & Supply ChainHealth & WellnessStrategyStore LocationDept. Natural / OrganicMarketing: UGCKraftHeinzHoliday & EventsInternational - UKDeliveryAgencies 0 Saving Bookmark this article Bookmarked
Shopper & Customer The Age Of Post-Funnel Marketing For the last 50 years CPG and retail brand building has been focused on chasing awareness. The theory is that top-of-funnel recognition will lead to consideration, and if the brand is persuasive while spiraling further down the funnel, a consumer purchase will occur. Leave it to the impact of evolving culture and the presence of […] Branding Strategy July 25, 2024July 25, 2024 4 min read ConsumersMarketing: BrandStrategyESG and CSRTechnology & InnovationAssociatesMarketing: UGCSustainabilityDept. ApparelMarketing: Social MediaSponsoredResults & InvestmentGovernmentKraftHeinzMarketing: Digital MediaMarketing: Loyalty & SubscriptionMarketing: ShopperExecutives 0 Saving Bookmark this article Bookmarked
CPG: Food How Heinz, Heineken and other brands got their claws into ‘Deadpool & Wolverine’ Maximum Effort’s George Dewey explains how the agency approaches brand partnerships and why the film series is not “ashamed” of advertising. MarketingDive July 22, 2024July 22, 2024 < 1 min read KraftHeinzPartnerships 0 Saving Bookmark this article Bookmarked
Media & Marketing Heinz swaps ‘Deadpool & Wolverine’ for condiments in meta movie tie-in The color of the superheroes’ outfits inspired a campaign that includes fourth-wall-breaking ads and collectibles for decorating condiment bottles. MarketingDive July 17, 2024July 17, 2024 < 1 min read Meta (Facebook)KraftHeinz 0 Saving Bookmark this article Bookmarked
CPG: Food Kraft Heinz names former Pepsi marketer Todd Kaplan as North America CMO The decorated CPG marketer, who spent nearly 20 years at PepsiCo, is tasked with realizing modern marketing capabilities that can unlock new growth. MarketingDive July 16, 2024July 16, 2024 < 1 min read PepsiCoKraftHeinzExecutives 0 Saving Bookmark this article Bookmarked
Shopper & Customer Rite Aid informs consumers about security incident PHILADELPHIA—Rite Aid Corp. is alerting its customers about an incident that may have resulted in the leak of some personal information. The company said it is mailing letters to any potentially affected consumer associated with a mailing address in our systems. On June 6, 2024, an unknown third party impersonated a company employee to compromise their […] MMR July 15, 2024July 15, 2024 2 min read ConsumersRite AidData & InsightsShoppersGovernmentResults & InvestmentPredictions and ForecastsKraftHeinzHoliday & EventsESG and CSR 0 Saving Bookmark this article Bookmarked
CPG: Food A Culinary Journey: Marcelo’s Pizza Grill Philly’s Dinner Specials A Culinary Journey: Marcelo’s Pizza Grill Philly’s Dinner Specials Discover Unforgettable Flavors as You Unwind at Philadelphia’s Premier Pizzeria As Philadelphia’s beloved destination for delectable Italian-American cuisine, Marcelo’s Pizza Grill… The post A Culinary Journey: Marcelo’s Pizza Grill Philly’s Dinner Specials appeared first on Latest Retail Technology News From Across The Globe – Charged. ChargedRetail July 12, 2024July 12, 2024 < 1 min read KraftHeinzInternational - UKTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Media & Marketing Pinterest and Primal Kitchen Tap Cooking Creators for Summer Pop-Ups After hosting successful pop-up shops with apparel brands like Abercrombie and Anthropologie, Pinterest is digging into the culinary world by partnering with condiment and sauce brand Primal Kitchen. The companies are bringing the Colorful Kitchen Pop-Up to Chicago, Los Angeles and New York City to showcase Primal Kitchen’s best-selling products and highlight Pinterest’s highly curated […] Retail TouchPoints July 10, 2024July 10, 2024 2 min read Marketing: Social MediaPop UpsKraftHeinzDept. GroceryConsumersPartnershipsDeliveryDept. ApparelMeta (Facebook)ESG and CSRStore LocationTrends: Food and Beverage 0 Saving Bookmark this article Bookmarked
Media & Marketing Philadelphia cream cheese spreads original song across streaming, TikTok The Kraft Heinz brand prepares for the Fourth of July with a radio-ready jingle, “Land of the Cream Cheese,” by rising country star Travis Yee. MarketingDive July 2, 2024July 2, 2024 < 1 min read StreamingKraftHeinzDept. DairyTikTokMarketing: Social MediaMarketing: Digital MediaMarketing: Broadcast 0 Saving Bookmark this article Bookmarked
CPG: Food Kate Spade New York and Heinz Collaborate Kate Spade New York has dipped into a new and flavorful collaboration, teaming up with Heinz to launch a limited-edition capsule collection that celebrates the iconic ketchup brand. This unique partnership blends the chic style of Kate Spade New York with the vibrant spirit of Heinz, offering a range of fashion and accessories infused with […] RetailWire June 30, 2024June 30, 2024 < 1 min read KraftHeinzPartnershipsMarketing: BrandDept. Apparel 0 Saving Bookmark this article Bookmarked
CPG: Food South Philadelphia Pizza One of the Best in the United States The eatery was one of only 22 which made the list. RetailWire June 27, 2024June 27, 2024 < 1 min read KraftHeinz 0 Saving Bookmark this article Bookmarked
Trends & External Forces How Retail Businesses can Comply with Fair Workweek Laws Fair Workweek laws, which aim to protect workers from unpredictable work schedules, are becoming more commonplace. Retailers need to understand how those laws affect them and their businesses. In essence, Fair Workweek laws aim to make business scheduling practices fairer and more predictable for employees. They require companies to give employees ample notice of work […] Retail TouchPoints June 24, 2024June 24, 2024 4 min read AssociatesGovernmentTechnology & InnovationCOVID19Marketing: Social MediaMergersSustainabilityDept. NonfoodKraftHeinzLegal & CriminalResults & InvestmentEconomyStrategy 0 Saving Bookmark this article Bookmarked
Stores & Formats Family experience retailer Camp to open 2 new locations In partnership with mall owner Simon, the interactive toy retailer will debut stores in Philadelphia and Houston. RetailDive June 20, 2024June 20, 2024 < 1 min read Brick and MortarPartnershipsKraftHeinz 0 Saving Bookmark this article Bookmarked
Stores & Formats Rite Aid plans to shutter 12 more Michigan stores PHILADELPHIA — Rite Aid plans to close 12 more Michigan stores, according to published reports citing a court filing earlier this week as the company seeks to exit federal bankruptcy protection. The document, filed Monday in U.S. Bankruptcy Court in New Jersey, did not indicate when the stores would be shuttered or what would happen […] MMR June 20, 2024June 20, 2024 < 1 min read Brick and MortarRite AidBankruptcyKraftHeinzAssociates 0 Saving Bookmark this article Bookmarked
Media & Marketing Why Product Innovation was the Star of Halara’s SoHo Pop-Up The global athleisure market is projected to grow 9.3% each year through 2030, reaching $358.07 billion in total value, according to Grand View Research. The firm noted that “the global shift towards more casual and adaptable attire has propelled athleisure into the forefront of fashion.” Gabby Hirata, Global Brand President for Halara, agrees with this […] Retail TouchPoints June 20, 2024June 20, 2024 5 min read Pop UpsMarketing: Social MediaConsumersTechnology & InnovationESG and CSRDept. ApparelShoppersPredictions and ForecastsBrick and MortarMeta (Facebook)TikTokDeliveryStrategyOperations & Supply ChainThick DataStore LocationMerchandisingFlagship StoresHealth & WellnessKraftHeinzMarketing: In StoreMarketing: UGCAI 0 Saving Bookmark this article Bookmarked
Channel: Mass McMillon aims for a higher peak FAYETTEVILLE, Ark. — Complacency is the enemy of excellence. Doug McMillon delivered that message to a gathering of some 14,000 colleagues that marked the culmination of Walmart’s annual Associates Week. Recalling his 40-year career with the retailer, McMillon, who has served as president and chief executive officer for the past decade, said, “I have seen […] MMR June 17, 2024June 17, 2024 3 min read WalmartAssociatesExecutivesConsumersInternationalPredictions and ForecastsShoppersDeliveryResults & InvestmentKraftHeinzOwned Brands (Private Label) 0 Saving Bookmark this article Bookmarked
Trends & External Forces Oscar Mayer hacks fake ads to show off its bacon-smoking process Ads that feature sizzling bacon cut to seemingly unrelated lip gloss and men’s razor commercials before finally revealing the bacon is still being smoked. MarketingDive June 17, 2024June 17, 2024 < 1 min read Legal & CriminalKraftHeinz 0 Saving Bookmark this article Bookmarked
CPG: Food New Philadelphia VIP brunch promo Shoppers can win a VIP brunch experience with new Philadelphia promotion. Philadelphia is rolling out a campaign to tap into the increasing popularity of the brunch occasion, giving consumers the chance to win a VIP brunch hosted by TV personality and chef Andi Oliver, including… This story continues at New Philadelphia VIP brunch promo Or […] Talking Retail June 17, 2024June 17, 2024 < 1 min read KraftHeinzConsumersShoppersMarketing: Broadcast 0 Saving Bookmark this article Bookmarked
Channel: Delivery Rite Aid expands partnership with Instacart PHILADELPHIA — Rite Aid announced Tuesday an expanded partnership with Instacart, allowing use of an Electronic Benefits Transfer (EBT) card for the Supplemental Nutrition Assistance Program (SNAP) as an online payment option for eligible items on its Instacart digital storefront. Available from over 1,400 Rite Aid and Bartell Drugs locations nationwide, this new online payment […] MMR June 12, 2024June 12, 2024 2 min read InstacartDeliveryRite AidPartnershipsHealth & WellnessExecutivesData & InsightsShoppersConsumersKraftHeinzMarketing: In StoreMarketing: Social MediaBrick and Mortar 0 Saving Bookmark this article Bookmarked
Associates & Employees McMillon to Walmart associates: embrace change FAYETTEVILLE, Ark. — Complacency is the enemy of excellence. Doug McMillon delivered that message to a gathering of some 14,000 colleagues that marked the culmination of Walmart’s annual Associates Week. Recalling his 40-year career with the retailer, McMillon, who has served as president and CEO for the past decade, said, “I have seen a lot […] MMR June 10, 2024June 10, 2024 3 min read AssociatesWalmartConsumersExecutivesDeliveryShoppersInternationalResults & InvestmentPredictions and ForecastsKraftHeinzOwned Brands (Private Label) 0 Saving Bookmark this article Bookmarked
Channel: Mass Walmart offers new innovations, integrations BENTONVILLE, Ark. — At Walmart, the customer has always been at the center of everything. Helping people live better is not a mantra, it’s been part of the company since day one. Today’s customers are tech savvy, with elevated expectations around how, when and where they shop. Walmart is meeting this customer demand with adaptive […] MMR June 7, 2024June 12, 2024 4 min read WalmartShoppersTechnology & InnovationAIDeliveryPricing & PromotionsBOPISDept. NonfoodMarketing: Social MediaData & InsightsMarketing: Direct & PersonalizationConsumersDept. FreshDept. Natural / OrganicKraftHeinzMarketing: Loyalty & SubscriptionMarketing: UGCMerchandisingResults & InvestmentDept. PharmacyMarketing: In Store 0 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Walmart further expanding InHome Delivery In addition to Philadelphia, the service will now be available in Boston, Detroit, Minneapolis, and San Bernardino Supermarket News June 4, 2024June 13, 2024 < 1 min read WalmartDeliveryKraftHeinz 0 Saving Bookmark this article Bookmarked
Channel: Mass Walmart Expands InHome Delivery Option to 10 Million More Households Households in the greater Philadelphia area as well as Boston, Detroit, Minneapolis and San Bernardino, Calif. will now have access to Walmart InHome, the retailer’s top-shelf delivery service. The expansion brings InHome — which launched in October 2019 in three markets — to more than 50 markets covering 45 million homes. As its name suggests, […] Retail TouchPoints June 3, 2024June 3, 2024 < 1 min read WalmartDeliveryConsumersAssociatesShoppersMarketing: Social MediaMarketing: Loyalty & SubscriptionPredictions and ForecastsMerchandisingKraftHeinz 0 Saving Bookmark this article Bookmarked
CPG: Food Heinz Pickle Ketchup gets digital-heavy campaign for US rollout “You Can Already Taste It” includes street interviews with consumers to show what they expect it to taste like before trying the new condiment. MarketingDive May 28, 2024May 28, 2024 < 1 min read KraftHeinzConsumers 0 Saving Bookmark this article Bookmarked
Trends & External Forces The 340B Drug Pricing Program: Trends, Controversies, and Outlook (NEW Live Video Webinar) Dr. Adam J. Fein, president of Drug Channels Institute (DCI) and the author of Drug Channels, invites you to join him for DCI’s new live video webinar: The 340B Drug Pricing Program: Trends, Controversies, and Outlook This event will be broadcast live on Friday, June 21, 2024, from 12:00 p.m. to 1:30 p.m. ET This […] Drug Channels May 21, 2024May 21, 2024 3 min read Predictions and ForecastsDept. PharmacyData & InsightsMarketing: Social MediaOperations & Supply ChainEconomyPricing & PromotionsMeta (Facebook)Marketing: TradeKraftHeinzInsight Providers 0 Saving Bookmark this article Bookmarked
Corporate Strategy Corporate Strategy Six issues Brian Niccol will have to fix at Starbucks as he takes over as CEO Former Chipotle CEO Brian Niccol is starting as chief executive of Starbucks. Written by CNBC September 9, 2024September 9, 2024 Saving Bookmark this article Bookmarked
Channel: Grocery Acquisitions, Divestitures & Mergers Trends & External Forces The Friday Checkout: How strong can C&S be without Safeway? In a letter that surfaced during the federal Kroger-Albertsons merger trial, C&S told the FTC it would be able to “compete more effectively” if the grocers divest a stronger banner. Written by Grocery Dive September 6, 2024September 9, 2024 Saving Bookmark this article Bookmarked
Channel: Mass Channel: Mass Walmart Tops List of Leading US Retailers By 2023 Sales Walmart leads Forrester’s 2023 US retailer ranking, with Amazon in second. The top 10, representing 38% of total retail sales, remain unchanged from 2022. Walmart has once again secured the top position in Forrester’s annual ranking of the 67 largest US retailers (ranked by 2023 US net retail sales), with Amazon following closely in second […] Written by Forrester September 5, 2024September 9, 2024 Saving Bookmark this article Bookmarked
Media & Marketing Increasing ROI From In-Store Promotions The post Increasing ROI From In-Store Promotions appeared first on SPINS. Written by Spins September 5, 2024September 5, 2024 Saving Bookmark this article Bookmarked
Shopper & Customer Data & Insights Shopper & Customer Trends & External Forces Charts: U.S. Consumer Outlook Q3 2024 Per a new McKinsey survey, U.S consumers are increasingly optimistic about the economy. Some even “splurged” on spending this summer. The post Charts: U.S. Consumer Outlook Q3 2024 appeared first on Practical Ecommerce. Written by Practical Ecommerce September 5, 2024September 9, 2024 Saving Bookmark this article Bookmarked