1. Data & Insights

In-house agency sophistication rises, output improves: survey

Written by Posted on Less than 0 min read

Among the two-thirds of brands now running in-house shops, 33% reported “complete satisfaction,” a significant jump from 2020’s findings.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Department: Food

Green Giant taps Corn Kid’s enthusiasm for first national campaign in 7 years

The B&G Foods brand is doubling down on work with the viral internet sensation as it looks to differentiate from plant-based trend chasers. View Original Article Trends: Food and Beverage Dept. Fresh Health & Wellness MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Department: Consumer Durables

Adidas tells athletes of all types: ‘You got this’

A content series features athletes like Patrick Mahomes and Trinity Rodman talking about how they overcome pressure to perform at their highest levels. View Original Article Dept. Apparel MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Data & Insights

Most marketers are experimenting with AI but feelings are mixed, survey says

Marketers expect AI to negatively impact jobs and team culture and have concerns about the tech’s issues with misinformation and inaccuracy. View Original Article AI Technology & Innovation Thick Data MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Technology & Innovation

GPT-4 draws more heat as AI advocates file FTC complaint against OpenAI

An AI advocacy group’s complaint arrived the same week FTC Chair Lina Khan said AI was top of mind for the agency while speaking at an antitrust summit. View Original Article ChatGPT Government Legal & Criminal Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Uncategorized

McDonald’s brings back Grimace for birthday party nostalgia

The chain says it’s meeting fans at the “intersection of nostalgia and culture” with a Grimace-themed purple shake, an 8-bit video game and a new ad.  View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

DirecTV Stream plans social media takeover to score football fans

The streamer teamed with sports media company Team Whistle to share NFL-related segments across Instagram, TikTok, YouTube and Facebook. View Original Article Marketing: Social Media TikTok Meta (Facebook) ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Mars brand Excel Gum uses ASMR to relieve studying stress

Running in Canada, the “Excel Study Beats” program leverages creators to share soothing gum content across TikTok, YouTube and Spotify. View Original Article International - North America Streaming TikTok Marketing: Broadcast Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Stagwell acquires social-first creative agency Movers+Shakers

Stagwell’s fourth acquisition this year comes as it reports a 7% year-over-year revenue decline in Q3. View Original Article Acquisition ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Operations & Supply Chain

Acura’s anime racing series returns with new episodes

“Chiaki’s Journey,” which has been viewed nearly 275 million times, is back with a second season, this time showcasing the 2024 Integra Type S. View Original Article Predictions and Forecasts Returns MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Department: Food

DDB taps AI to quickly produce creative proposals

A new tool, The Uncreative Agency, has already produced creative proposals for a number of marketers based on one-sentence briefs. View Original Article Dept. Fresh Dept. Perimeter Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Partnerships & Alt Profit

Solo Stove names new brand ambassadors on tails of Snoop Dogg stumble

The smokeless fire pit marketer is looking to turn a new leaf with partners who better represent its outdoor lifestyle positioning. View Original Article Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. CPG: Food

Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world

A colorful new creative platform and modernized packaging are part of parent Kraft Heinz’s ongoing efforts to revamp legacy products. View Original Article Packaging KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Technology & Innovation

Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial

Carrying the tagline “Reality Gets a Makeover,” the event was developed by creative agency Cult and includes in-person activities in New York and London. View Original Article Dept. HBC International - UK Metaverse Trends: Tech MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Technology & Innovation

Warner Bros. levels up ‘Wonka’ with Zynga mobile gaming play

Integrations with four of the game publisher’s titles, including Words With Friends 2, tout in-game challenges and film content ahead of its Dec. 15 debut. View Original Article Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Technology & Innovation

NBCU unveils AI-fueled tech to streamline cross-platform ad planning

One Platform Total Audience leverages machine learning and predictive analytics to produce a single media plan across linear and streaming channels. View Original Article AI Data & Insights Dept. Fresh Dept. Perimeter Marketing: Digital Media Strategy Streaming Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Media & Marketing

PMG sharpens CTV, OTT expertise with Camelot acquisition

The deal provides PMG with “advanced expertise” in key areas like CTV and follows Camelot’s recent measurement partnership with iSpot.tv. View Original Article Partnerships Acquisition Streaming Marketing: Broadcast MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG: Beverage

NASCAR rides with major sponsors like Coca-Cola for 75th anniversary campaign

Busch Light, Coca-Cola, Geico and Xfinity have, for the first time, come together with NASCAR for a campaign spanning numerous touch points. View Original Article Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Technology & Innovation

Meta revenue declines again while metaverse skeptics sound alarm

Investors and analysts alike are growing more vocal in questioning the costly technology pivot, viewing it as distracting from business fundamentals. View Original Article Technology & Innovation Metaverse Meta (Facebook) Trends: Tech MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

7-Eleven, Flo Milli drop Slurpee-inspired track ‘Anything Flows’

The chain is encouraging consumers on Instagram Reels and TikTok to put their own spin on the song for the chance to be featured in a future remix. View Original Article 7-Eleven & Speedway Consumers Marketing: Social Media Meta (Facebook) Predictions and Forecasts TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing […]
< 1 min read
0
  1. Trends & External Forces

Amazon expands wellness biz with Planet Fitness tie-up

Dive Brief: Amazon and Planet Fitness have teamed up to offer new Planet Fitness Black Card holders a free Amazon Halo View wellness tracker and year-long membership from Nov. 7 through Nov. 15, according to a press release. Existing members can get 15% off during this period. The tie-up includes a TikTok hashtag challenge encouraging consumers […]
2 min read
0
4
Next