Marketing: Digital Media

  1. Department & Category
Accomplished executives will accelerate Cooler Screens' mission to transform the consumer experience and solidify its role as a strategic digital media platform for retail. 
  1. Media & Marketing
Retail technology company, eyezon partners with Promart and Innovasport. eyezon, the on-demand human centric social shopping platform that connects, in real time, e-commerce shoppers with retail sales agents, friends, family and even product and category experts, via live streaming sessions, has expanded into Latin America. Its inaugural business wins include Peruvian based home center company, […]
  1. Trends & External Forces
NEW YORK – May 19, 2022 – Interactive Advertising Bureau CEO David Cohen released the following response to the Competition and Transparency in Digital Advertising Act introduced today in the U.S. Senate, which would bar digital advertising companies from providing both ad-buying and ad-selling technology, as well as online exchanges facilitating those transactions: “This legislation […]
  1. Media & Marketing
April marked yet another milestone for streaming, as audiences spent more than 30% of their total TV time watching over-the-top video content. This is the first time streaming has eclipsed 30% of total TV usage. The increased share was backed by almost the same volume of streaming as in March, despite a 2.1% dip in […]
  1. Media & Marketing
Connected TV Makes Up Largest Ad Spend Amongst Digital Video Advertising NEW YORK — May 2, 2022 —Digital video advertising spend surged 49% in 2021 and is expected to increase an additional 26% to $49.2B in 2022 according to IAB’s “2021 Video Ad Spend and 2022 Outlook” report. Released at the 2022 IAB NewFronts, in […]
  1. Data & Insights
For the media industry, the period between March and May is go time. Across the many upfront events that span the media landscape, which are no longer bound to individual platforms and technologies, the expanding content marketplace presents both a wealth of opportunity and an expanse of information for ad buyers and sellers to navigate, […]
  1. Channel: Drug
Cooler Screens, which is creating the world’s largest in-store digital media platform, unveils a partnership with Place Exchange for programmatic ad buying opportunities of in-store media for omnichannel ad campaigns.
  1. Channel: Ecommerce & Digital
From video streaming and gaming to flowers and apparel, the average household in the UK now spends more than £50 a month on subscription services. And, with marketplaces starting to offer same- or next-day delivery as-a-service, it’s highly likely this could top £100 in the near future. The rise of marketplaces such as Amazon and […]
  1. Shopper & Customer
There are myriad ways you can connect with consumers. One of the most important ways is developing a brand voice that shows the consumer packaged goods (CPG) world who you are and provides that first impression and connection with potential consumers. Now, you may be thinking, “I have a brand. But does it have a […]
  1. Shopper & Customer
We had an open letter to Jeff Bezos the other day that was highly critical of a new Amazon Fresh store, prompting MNB reader Monte Stowell to write: This open letter to Jeff Bezos by the 69 year old shopper is a call to action by Jeff Bezos. Does one believe that Jeff Bezos is […]
  1. Technology & Innovation
Scibids has implemented its AI as a service solution for a Charlotte Tilbury marketing campaign, leveraging Google Display & Video 360’s custom bidding feature, which, it says, has reduced customer acquisition costs by 29%.  Within two months, this has helped increase the conversion rate by 60% and doubled viewable reach within budget limits by optimising […]
  1. Media & Marketing
The 2022 Oscars has left us with a lot to discuss in its wake. Not only did we witness the infamous slap, but we also saw CODA win best picture. This marked an industry first, presenting Hollywood’s top award to a streaming service – but the move left many divided, with some industry players feeling […]
  1. Trends & External Forces
The 66th season of the Eurovision Song Contest is here, and if previous years are any indication 2022 will be another heavy hitter when it comes to viewership. But at the same time, the international music competition also provides insight into the emotions of the audience—through the mood of the songs they vote to win.  […]
  1. Data & Insights
Data has never been more important for brands and marketers.  As engagement with digital channels continues to rise, understanding the consumers behind those engagements is essential for matching the right message with the right audience. But if you’re only using contextual data, you’re only seeing part of the picture. For today’s marketers, combining contextual data […]
  1. Media & Marketing
TV programming has a long history of inspiring audiences to get more involved in their passions and pick up new hobbies. In some cases, TV shows have given a lucky few the opportunity to live out their dream jobs, such as Last Comic Standing winner Iliza Shlesinger and Top Chef winner Stephanie Izard. But TV […]
  1. Media & Marketing
It’s easy to see how audiences could feel overwhelmed by the wealth of new streaming services. The abundance of services, in fact, has many wishing for something that many cord cutters were once trying to get away from: bundled content. Despite the notable rise in streaming adoption, the premise of bundled content is rooted in […]
  1. Associates & Employees
7-Eleven, Speedway and Stripes will host a National Hiring Event on May 3 across more than 13,000 stores in the U.S. and Canada, with the goal of collectively onboarding 60,000 employees. The retailers are looking for both associate and management positions inside the store as well as support roles, numerous IT positions and maintenance technicians, […]
  1. Media & Marketing
Introducing Our New Partnership It’s tough for brick-and-mortars to succeed in today’s increasingly digitized world.  Whether you’re a retail store, restaurant, bar, gym, medical space, or office building, it’s more critical than ever to create engaging in-location experiences to delight your customers and guests.  Want a simple tactic to improve your physical space and elevate […]
  1. Media & Marketing
The Joe Rogan controversy that rocked Spotify this February now feels like a hiccup on the company’s ascension to top global streaming audio platform. As of January 2022, Spotify commanded the largest global market share of streaming audio services at 31%, which is close to double that of Apple Music (15%). All signs point to […]
  1. Shopper & Customer
TDX ’22 innovation announcements What is the TDX Quest? 1: Watch TDX ’22 sessions on-demand with Salesforce+ 2: Connect with fellow attendees in the Trailblazer Community 3: Learn about the latest innovations via Trailhead How do you join the TDX Quest? TrailblazerDX ’22—the premier Salesforce Developer conference—brings together developers, admins, architects, partners, entrepreneurs, and students […]
  1. Media & Marketing
Roku, a leading streaming platform, announced a few weeks ago that it is extending its partnership with the tech giant Amazon (NASDAQ: AMZN). The multiyear partnership will allow customers to stream Amazon Prime and IMDb TV apps on their Roku devices. Although this news has gone relatively unnoticed, it is more significant than it may […]
  1. Technology & Innovation
Informa Connect’s Patient Support Services Congress Hybrid Event | June 14-16 in Philadelphia, PA www.informaconnect.com/patientsupport Exclusive Offer – Be sure to use your exclusive promo PSS22DC to save 10% off* of your registration. A proven industry staple, Patient Support Services Congress is back June 14-16, 2022 and ready to arm industry with next-generation approaches to […]
  1. Media & Marketing
A CB Insights study found that 35% of startups failed because they launched a product with no market need.  It’s one of the main reasons cited why startups fail.   As Sean Ellis, founding Dropbox marketer and “Hacking Growth” author, put it:  “Scaling growth before having product/market fit is the fastest way to kill your […]
  1. Media & Marketing
Got a number of emails about our stories and commentary about Netflix’s travails, which I think offer some lessons to retailers. MNB reader Brian Hart wrote: Your quote (and requote,) “Netflix is an expensive, swollen monster of a company that’s not very different from its competitors” is exactly why we canceled our subscription with the […]
  1. Media & Marketing
One streaming media platform’s loss may be another’s gain. Numbers tell a tale — and the subscriber numbers that have just come out from Netflix and HBO/HBO Max tell some starkly different stories. As we reported this week, Netflix said that its subscriber base was 200,000 souls lighter in the latest quarter, and the company […]

Trending Topics

Editor’s Choice

  1. Channel: Dollar/Value
  2. Channel: Dollar/Value
  3. Corporate Strategy
  4. Corporate Finance
  5. Department: Consumer Durables
  6. Media & Marketing
  7. Shopper & Customer
  8. Technology & Innovation
  9. Trends & External Forces
  10. Operations & Supply Chain
  11. Stores & Formats
GOODLETTSVILLE, Tenn. — Dollar General on Thursday reported net sales of $8.8 billion for its fiscal year 2022 first quarter, an increase of 4.2% over the prior-year period. The net sales increase was primarily driven by positive sales contributions from new stores, partially offset by a slight decline in same-store sales and the impact of […]
  1. Data & Insights
  2. Corporate Strategy
  3. Department: HBC
  4. Media & Marketing
  5. Data & Insights
  6. Shopper & Customer
  7. Trends & External Forces
  8. Merchandising
WOONSOCKET, R.I. — CVS Health announced on Thursday the launch of CVS Health Virtual Primary Care, a new virtual care solution available through a single digital platform. The offering connects CVS Health’s services, clinical expertise, and data for a more coordinated and consumer-centric health care experience. The company said the new solution enables consumers to […]
  1. Retailer Media
  2. Corporate Strategy
  3. Media & Marketing
  4. Retailer Media
  5. Data & Insights
Retail media networks (RMNs) are an exciting place to run ads, because of the valuable first-party data that retailers have about their customers. RMNs create an ability to target a specific retailer’s customers and provide valuable insights into how people shop. And brands certainly are not hurting for choices. Just last week, Ulta announced a media network and the hotel chain, Marriott, the week prior. 
  1. Technology & Innovation
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces
  8. Associates & Employees
  9. Merchandising
  10. Operations & Supply Chain
  11. Stores & Formats
In 2022, the perfect store is rooted in constant evolution — a system that maybe isn’t perfect in every moment, but is agile always, malleable when needed, and capable of critical self-reflection. These innate characteristics of the modern perfect store are supported by, and in return support, the adoption of a few important technologies and […]

Trending