Marketing: Digital Media

  1. Shopper & Customer
As we leap into 2025, the name of the game for marketers is customer acquisition strategies that truly stick. And while digital tactics have their moment, there’s one trusty powerhouse that’s primed to deliver big results: direct mail. It’s the personal touch your audience is always looking for and it’s ready to take your marketing […]
  1. Holiday & Events
For brands, the Super Bowl has become more than just an annual sporting event — the Big Game is now a big moment for brands to make a splash and connect with consumers. A game-day ad is the traditional method, but increasingly, brands are thinking outside the 30-second ad spot with activations that lean into […]
  1. Media & Marketing
Extreme weather events, such as the devastating fires in Los Angeles in January 2025, are becoming an increasingly frequent part of daily life, as explored in Nielsen’s recent climate change report. These events not only disrupt communities, but also highlight the critical role of trusted local media. Los Angeles’ local television stations, their digital platforms, […]
  1. Data & Insights
The end of the year is typically a busy time for media in the U.S., and 2024 was no exception for audio. The final three months of 2024 were jam packed with news, sports and entertainment topics galore. Audio accounted for nearly 20% of American’s daily media time in the fourth-quarter of 2024—that translates to […]
  1. Retailer Media
At their very core, brick-and-mortar stores are meant to be the physical manifestation of a brand — a distillation of its promise and the experience it aims to create for shoppers and associates alike. Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these […]
  1. Technology & Innovation
AiAdvertising, Inc., an industry leader in AI-powered digital advertising solutions, announced the launch of the TADA, the next generation version of its Campaign Performance Platform (CPP), featuring a proprietary platform that speeds up workflows and provides a single console that unites audience targeting, creative production, media buying and performance. The newly released TADA platform includes […]
  1. Data & Insights
Today’s media landscape is complex. Americans continue to spend a significant amount of time with media, devoting 70 hours a week (or 10 hours a day) across all devices in the first quarter of 2024. But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers and media […]
  1. Trends & External Forces
Webinar Planning (and measuring) cross-media campaigns 
in 2025 Thursday, February 13th, 2025 | 2pm ET Register now Webinar Planning (and measuring) cross-media campaigns 
in 2025 Register now Media is blurring. Is your marketing mix optimized? In 2025, digital channels are taking center stage, with audiences’ time on digital devices growing. Yet this growth isn’t coming […]
  1. Media & Marketing
Successful leaders, teams and companies that endure over the long run seek to find balance, unity, and integration. They work to balance opposing dynamics and points of view from how they invest for today versus tomorrow and how they compose leadership teams with differing points of view. They strive to unite their organizations to work […]
  1. Media & Marketing
[[{“value”:” SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US national brand ad spending, to provide a complete monthly view of the SMI Pool market size, investment share and category performance. Core Data delivers detailed ad intelligence across all […]
  1. Shopper & Customer
[[{“value”:” By John Spiropoulos Media is filled with evolutionary step-change transitions which permanently alter the marketplace. Each evolutionary event, seen in terms of advertiser outlays – the media mix – is driven by incremental change during economic uncertainty. This is particularly true – and trackable – in modern times. Some of these events were covered […]
  1. Data & Insights
Your guide for the 2025-2026 Upfronts/NewFronts Cross-media and audience insights for media plans that defy gravity Advertising today can feel a bit like defying gravity. Download your guide for cross-media data and audience insights, and navigate the complexity with confidence. Download the report Your guide for the 2025-2026 Upfronts/NewFronts Cross-media and audience insights for media […]
  1. Media & Marketing
By: Dave Slowik, EVP, CPG, Platforms, TV at Circana In the last few years, connected TVs (CTVs) and streaming devices have revolutionized how people consume content and how marketers track and collect data. This will continue to present opportunities and challenges for marketers in 2025 as they navigate new business models, harness the power of […]
  1. Retail Ecosystem
The CPG Guys are joined in this episode by Emma Irwin from Flywheel digital to recap all things omnichannel & retail in 2024. Emma is also host of the podcast ‘Commerce collective’. Find Emma Irwin on Linkedin: https://www.linkedin.com/in/emma-irwin-b950a397/Find Flywheel on Linkedin: https://www.linkedin.com/company/flywheel-digital/posts/?feedView=allFind Flywheel online: https://www.flywheeldigital.com/Find the ‘Commerce collective’ podcast: https://podcasts.apple.com/us/podcast/the-commerce-collective-podcast/id1633426767 Here’s what we discussed :  […]
  1. Media & Marketing
David’s Bridal has acquired wedding media brand Love Stories TV and is launching into retail media with the debut of the Pearl Media Network. Engagement and wedding planning timelines are getting longer, according to Signet, with couples dating for 3.25 years on average before proposing. Additionally, the average length of an engagement is now between […]
  1. Shopper & Customer
By Sally Lyons Wyatt, Global EVP & Chief Advisor, Consumer Goods & Foodservice Insights and Kellie Hardin, Client Insights Consultant Hispanics make up 20% of the U.S. population, a number the U.S. Census Bureau expects to grow 50% by 2060. This diverse and young group of consumers represents more than two dozen countries in the […]
  1. Technology & Innovation
The Consumer Electronics Show, better known as CES, is the ultimate playground for technology enthusiasts, product manufacturers, and innovators. CES 2025 promises to be the most exciting iteration yet, offering a front-row seat to the tech revolution. From groundbreaking gadgets to industry-shaping innovations, CES is where the future comes to life. If you’re attending this […]
  1. Shopper & Customer
By Paul Gagnon, Mike Crosby and Ben Arnold We have reached the peak of the holiday shopping season, and before results for Black Friday and Cyber Week are available, we thought it would be important to check in and see how the season is progressing.  So far, seven weeks into the holiday quarter, consumer technology […]
  1. Department & Category
  Foodservice Solutions® recent Grocerant ScoreCards reveal a profound shift in consumer behavior at the crossroads of technology, retail food sales, and consumer preferences. This intersection continues to drive the growth of the grocerant niche, reshaping food distribution channels and dining habits, according to Steven Johnson, Grocerant Guru® at Tacoma, WA-based Foodservice Solutions®. The latest […]
  1. Channel: Ecommerce & Digital
The CPG Guys are joined in this episode by Nancy Winé Head of Grocery at Amazon Ads & Jenny Burke, Director Global Video strategy & GTM at Amazon Ads. This episode was recorded in Austin TX at Amazon unBoxed. Follow Nancy Winé on LinkedIn here: https://www.linkedin.com/in/nancy-wine-6518689a/Follow Jenny Burke on LinkedIn here: https://www.linkedin.com/in/jenny-burke-9859173/Follow Amazon Ads on […]
  1. Partnerships & Alt Profit
NBCUniversal and Walmart have collaborated on a series of new shoppable TV experiences and measurement capabilities for the network’s linear and streaming live sports coverage that will kick off Thanksgiving night. The partnership includes an integration with Walmart’s Connect retail media platform, which will provide advertisers with more in-depth campaign reporting. Through the new media […]

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  1. Data & Insights
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
  1. Holiday & Events
  2. Holiday & Events
A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
  1. Trends & External Forces
  2. Data & Insights
  3. Technology & Innovation
  4. Trends & External Forces
IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […]
  1. Data & Insights
  2. Technology & Innovation
There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […]

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