Marketing: Digital Media

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  1. Media & Marketing
Supply chain issues, it seems, are hitting everybody.  The New York Times has a piece about the resurgence of vinyl records, pointing out that “in the first six months of this year, 17 million vinyl records were sold in the United States, generating $467 million in retail revenue, nearly double the amount from the same […]
  1. Media & Marketing
People talk about their personal brand, but what, really, is a personal brand — and how do you create one? “Having a personal brand helps people understand what you’re all about,” said Salesforce Chief Philanthropy Office Ebony Beckwith. “Whether it’s how you look, how you speak, or how you work — it’s the whole package.”  […]
  1. Media & Marketing
E-commerce marketers have been preparing for the future of work for some time now — and it’s not simply because they’re digital natives. What do e-commerce marketers know that other pros don’t? I’ll unpack that idea by turning to research Sidecar published earlier this year, the 2021 E-commerce Marketer Survey. A key question we asked marketers […]
  1. Shopper & Customer
British consumers have global tastes – and the COVID-19 crisis appears to have further whetted their appetites for international products. The influential British magazine Retail Week has identified the desire for more adventurous flavours in food and drink as a critical trend for U.K. retail in 2021, enabling consumers unable to travel internationally to taste […]
  1. Media & Marketing
It’s easy to feel like brand loyalty is dying. Consumers have so many ways to shop and with loads of brands competing for their attention, why not shop around? The numbers would seem to bear out that theory. Last year, research from McKinsey found that 73 percent of American shoppers have altered their brand preference amid the rapid […]
  1. Media & Marketing
Mark Cuban, the serial entrepreneur and investor, joins Scott to discuss Bitcoin, Ethereum, use-cases for digital assets, and where SEC regulations might come in. Mark also shares why he’s bullish on AI, offers his thoughts on stimulus spending, and explains why Robinhood may not be as bad as Scott thinks. Follow Mark on Twitter, @mcuban.  […]
  1. Trends & External Forces
Excellent piece in Fast Company that reflects on the “great resignation” – or, to use another term, “turnover tsunami” – that in August led to 4.3 million people voluntarily resigning from their jobs. It gets worse, the story says:  “Workhuman’s research surveyed employees in the U.S., UK, Ireland, and Canada and found that nearly 40% […]
  1. Agencies & Vendors
The power to engage and inspire consumers involves innovative grit, and brands around the world aspire to rise above the rest by creating ads that consumers simply can’t bypass. Lofty aspirations aside, however, we know there will always be at least some resistance to advertising—no matter how inspiring it may be. Advertising remains vital to […]
  1. Trends & External Forces
Frank DeMaria was never the kind of leader who organized virtual happy hours, pumpkin carvings, gingerbread house making, or open office hours for employees. But he is now.  “I’m the same guy I always was, but I’ve become a lot more intentional in how I engage with my team,” said DeMaria, vice president of digital […]
  1. Media & Marketing
Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. An effective alternative to paid advertising is search engine optimization (SEO), which allows your small business to stay competitive and keep costs relatively low. All it takes are the seeds of a robust strategy, a […]
  1. Media & Marketing
Over the last two years, Gen Zers and millennials changed mobile carriers or internet service providers (ISPs) nearly two times more than Gen Xers and baby boomers, according to a Salesforce Consumer Sentiment Survey. This spells trouble for traditional communications service providers (CSPs) still holding out hope for a committed-for-life customer base.  Today, younger generations […]
  1. Channel: Mass
INTRO TO ANALYTIC INDEX WEBINAR November 9th, 2:00 pm EST While Analytic Index may be most well known for our research publications, there is a lot more to our business. In this webinar, we are excited to give you a full introduction to our business including: A brief history of how we got started and […]
  1. Data & Insights
New Search Analytics Dashboard to provide sellers with a wealth of anonymized data to better understand customers’ interests and shopping choices for their products Information will help sellers optimize their listings, inform inventory planning, plan their product development roadmap, and grow
  1. Channel: Marketplace
For years, affiliate marketers, social media companies, online marketplace platforms, and search engines alike have enjoyed the seemingly ubiquitous tax-free landscape from their digital activities afforded to them by the United States’ Internet Tax Freedom Act of 1998. However, that could all be changing soon.
  1. Media & Marketing
Also: GE, Union Pacific and others announce vaccine mandates, how Facebook’s brand reputation affects user numbers, how personal storytelling offers COVID-19 messaging opportunities, and more. Hello, communicators: Big U.S. firms such as General Electric and Union Pacific have announced vaccine mandates for employees in response to President Biden’s Dec. 8 deadline. Other companies that have […]
  1. Holiday & Events
*The following op-ed originally appeared in Morning Consult on October 20, 2021. This Halloween is going to be a blowout. Retailers are going strong on their Halloween sets with about 27 percent more seasonal items on display per store than in 2020. Consumers are planning to celebrate in a big way, including young parents – 93 percent […]
  1. Channel: Ecommerce & Digital
Antitrust subcommittee members want evidence to back up testimony from execs about the use of third-party seller data.
  1. Department: Nonfood
PALM BEACH, Fla., Oct. 20, 2021 /PRNewswire/ — FinancialNewsMedia.com News Commentary – Programmatic advertising refers to the automated buying and selling of digital ad space. In contrast to manual advertising, which relies on human interaction and negotiation between publishers and…
  1. Channel: Ecommerce & Digital
A bipartisan bill from Sen. Amy Klobuchar (D-MN) and Chuck Grassley (R-IA) would bar big technology platforms such as Amazon.com and Google from favoring their own products and services in search results. Similar legislation has passed the House Judiciary Committee to be moved toward a vote by members.
  1. Technology & Innovation
October is National Disability Employment Awareness Month (NDEAM). As we consider how designers and users with disabilities bring their experiences into the professional world, a particular question comes to mind: who gets to have a good experience with technology? When we can understand and relate to all users, the answer should be simple: everyone. By […]
  1. Channel: Ecommerce & Digital
Starting today, Amazon Music Unlimited customers can listen to spatial audio on more devices than ever before—including their existing headphones—with no special equipment required New music mixed in Sony’s 360 Reality Audio and Dolby Atmos is streaming now, from artists including Alicia Keys ,
  1. Channel: Ecommerce & Digital
The Wall Street Journal reports that a group of bipartisan members of the US Congress’s Antitrust Subcommittee have written to Amazon CEO Andy Jassy asking him “to provide ‘exculpatory evidence’ to corroborate the sworn testimony that several leaders, including then-CEO Jeff Bezos,” provided to the subcommittee in 2019 and 2020 testimony about how the company […]
  1. Media & Marketing
How many times have you searched online for bed sheets, sneakers, or skincare products only to then see ads show up — everywhere — for that exact thing you searched on? We’ve all been there, and while it may feel invasive, in reality it’s the job of people like me to help make your searches more […]
  1. Shopper & Customer
Why Experience-Driven Subscription Services are Key to Satisfying Customer Cravings
  1. Technology & Innovation
Display equipment company Fri-Jado has launched a Multideck Display range, in response to the food-to-go market expecting to top £90m by the end of 2022. The range of hot holding cabinets combines “ultra-thin” shelves with patented air flow technology, which help to keep temperatures consistent. A combination of hot airflow recirculation technology, DC fans, improved […]
  1. Media & Marketing
Six in 10 Gen Zs will do their Black Friday 2021 and Christmas shopping using alternative methods such as Pinterest, TikTok and Alexa, according to research by Brightpearl. 57% of 18- to 24-year-olds have turned to non-traditional ways of spending over the last year – and this is likely to continue into the festive period and beyond. […]

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Editor’s Choice

  1. RetailWit QuickWit
Kroger launches private targeted marketing platform. Big news coming from 84.51 / KPM. The platform allows clients to use their demand-side platform (DSP) of choice. Data is money, and Kroger has blown open the doors for extending first-party data beyond their walled garden—while maintaining (shopper) privacy and control.  Amazon gives third-party sellers access to more […]
  1. Channel: Grocery
Solution enables brands to target relevant shoppers, optimize performance against actual retail sales The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, has rolled out a new private programmatic advertising marketplace. The Kroger Private Marketplace enables agencies and brands to target consumers by applying Kroger audience data to programmatic campaigns on […]
  1. RetailWit QuickWit
Albertsons posts Q2 earnings beat. ID sales +1.5% (2 year stacked: 15.3%); digital sales +5% (2 year stacked: +248%). They announced a strong quarterly dividend of 20% and raised FY2021 outlook.  Gross profit margin decreased 28.6% (fuel, inflation, supply chain costs). Albertsons spoke to their transformation strategy and, specifically, called out modernizing their technical infrastructure […]

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