Marketing: Digital Media

  1. Holiday & Events

2025 Back-to-School Predictions Report

2025 Back-to-School Predictions Report Anonymous (not verified) Fri, 05/09/2025 – 12:56pm This Back-to-School (BTS) season, families are more focused than ever on squeezing their wallets, protecting their health, and making smart, intentional purchases. They’re weighing every decision — focusing on not only price, but also emotional and practical value. That gives brands and retailers a […]
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  1. Data & Insights

Black audiences are a blockbuster hit 

Black Americans are 65% more likely to head to the movies during opening weekend, according to Nielsen Scarborough. But multiply that with a near insatiable demand to have the identities, cultures, aspirations and experiences of the Black community represented through media? Now that’s a blockbuster strategy.  The recent record-breaking release of Sinners, the new original […]
3 min read
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  1. Media & Marketing

Robinson-Patman Compliance in the Age of Shoppable Media

The CPG Guys are joined in this episode by Brandon Nutter, co Founder and CTO of Ampd, which connects Google Ads directly to the world’s largest marketplaces like Amazon and turn incremental revenue all the way up, and Steve Pet, Antitrust Associate at Gibson, Dunn & Crutcher LLP. Find Brandon Nutter on LinkedIn at: https://www.linkedin.com/in/brandonnutter/ […]
2 min read
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  1. Department & Category

Fresh Food Meets Fast Food: Walmart and Burger King Team Up to Redefine Convenience for Today’s Consumer

  In a move that’s as bold as a flame-grilled Whopper, Walmart has joined forces with Burger King to launch a game-changing partnership designed to reimagine what convenience, value, and freshness mean in the modern food landscape according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Since its quiet beginnings in August […]
3 min read
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  1. Technology & Innovation

Complicated to Complex: AI Agents and Managing a Dynamic Martech Stack

The following is a short excerpt from The State of Martech 2025 report that will be published on May 6, 2025 — #MartechDay. Sign up for free to attend our keynote presentation, which you can watch live or on-demand. You’ll also get first access to our 100+ page report, the new 2025 marketing technology landscape, […]
6 min read
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  1. Data & Insights

Turn Up the Music, Turn Up Your Sales

What’s the soundtrack to your sales success? We’re curious – what tunes are getting your customers in the mood to buy? This week, we’re diving into how the right in-store music could boost your sales by up to 37% (yes, really!) and why Havenly is making bold moves into brick-and-mortar while others hesitate during these […]
4 min read
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  1. Channel: Delivery

Exclusive: Inside Grubhub’s First Year in Commerce Media and a Peek at What’s in Store

Last year, meal delivery platform Grubhub entered the increasingly crowded commerce media arena with the debut of Grubhub Ads, developed in partnership with Koddi. Grubhub was inspired by the meteoric rise of retail media, which also has propelled the debut of media networks from other delivery and transportation services such as Uber and Lyft as well as companies […]
7 min read
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  1. Channel: Ecommerce & Digital

Amazon’s Omnichannel Grocery Strategy with Tomorrow’s Jordan Berke

In this episode, Sri interviews Jordan Berke, founder & CEO of TOMORROW, a leading digital retail advisory firm, enabling global retailers to accelerate growth through digitization. Sri and Jordan tour an Amazon Fresh store as they unpack Amazon‘s omnichannel grocery strategy live from the original Amazon Fresh store in Los Angeles. While much of Amazon’s physical […]
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  1. Associates & Employees

Western Union Launches Media Network, Seeks to Monetize 15 Million U.S. Customers

Western Union has created a media network business and partnered with sell-side advertising company Magnite, which will provide the financial services company with the technology needed to buy media as an advertiser as well as monetize its owned media. The Western Union Media Network will leverage the Magnite ClearLine solution, which puts clients in control […]
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  1. Media & Marketing

Radio: Gateway to Black audience engagement

The digital space is a dynamic area for Black audiences, who are increasingly engaging across a multitude of platforms. Streaming services and social media headline how the community consumes content. However, amidst this digital proliferation, radio maintains a remarkable strong hold reaching almost 90% of Black listeners.1 In essence, radio’s ability to reach Black audiences […]
4 min read
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  1. Data & Insights

How are your peers splitting their media budget between traditional and digital channels?

With the increasing prominence of social and retail media, how can advertisers strategically allocate resources between digital channels, optimized for bottom-funnel conversions, and traditional channels, like TV and radio, for building brand equity and awareness at the top of the funnel? It’s been a favorite question among marketing pundits, and the consensus today is that […]
4 min read
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  1. Shopper & Customer

As Retail Media Networks Grow, Amazon is Changing the Game and Driving Consolidation

As retail media networks (RMNs) continue to expand, marketers are facing an increasingly complex landscape. With more than 200 RMNs now out there, each operating differently with unique requirements, the options for advertisers are endless — and overwhelming. Earlier this year, Amazon announced its Retail Ad Service, which could reshape the retail advertising landscape, offering […]
4 min read
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  1. Data & Insights

Global Planning Guide 2025

3 Key Media ConvergenceTrends A guide to global media planning through shifting landscapes Download the report 3 Key Media ConvergenceTrends A guide to global media planning through shifting landscapes Download the report Navigating a converging media landscape The global media landscape of 2025 is a kaleidoscope of shifting patterns. Streaming platforms, social media and even […]
2 min read
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  1. Data & Insights

The Playlist That Sells: Music Strategy, AI Trust & Team Games

Ever noticed how the right song can put you in the mood to shop? You’re not imagining it! This week, we’re unpacking research showing how strategic in-store music can boost your sales by a whopping 37% and keep customers browsing longer. We’ll also dive into why shoppers are still giving AI shopping assistants the side-eye […]
4 min read
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  1. Media & Marketing

The Power of Linear TV: Best Practices for Balancing Linear TV Strategies in Your Marketing Mix

By Jonathan Dizney, Senior Marketing Mix Director and Yeimy Garcia-Smith, SVP Global Measurement As advertisers finalize their Upfront/NewFront planning there’s real urgency to make data-driven decisions about where to allocate their budgets. With TV advertising dollars shifting between linear TV and other formats, marketers have to ask themselves an important question: Is our investment delivering […]
5 min read
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  1. Data & Insights

Kroger Reports 11% Growth in Digital Sales in Q4

Kroger saw growth in digital sales, employees’ use of artificial intelligence (AI) tools and the benefits of personalization during its fourth quarter, which ended Feb. 1, executives said Thursday (March 6) during the grocery giant’s quarterly earnings call. The company saw 11% growth in digital sales during the fourth quarter, outpacing its 2.4% growth in […]
2 min read
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  1. Data & Insights

PBM Industry Update: Trends, Challenges, and What’s Ahead (NEW Live Video Webinar)

Dr. Adam J. Fein, president of Drug Channels Institute (DCI) and the author of Drug Channels, invites you to join him for DCI’s new live video webinar: PBM Industry Update: Trends, Challenges, and What’s Ahead This event will be broadcast live on Friday, April 4, 2025, from 12:00 p.m. to 1:30 p.m. ET This page […]
5 min read
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  1. Technology & Innovation

Walmart’s Latest ‘Adaptive Retail’ Adventure: Immersive Gaming + Commerce

Last summer, Walmart executives coined a term to describe retail’s new era: “Adaptive Retail.” Simply put, Adaptive Retail is any commerce experience that brings consumers what they want, wherever and whenever they want it. This next, more expansive version of “omnichannel” (as Walmart sees it) encompasses everything from hyper-personalized product recommendations, virtual shopping assistants and […]
8 min read
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  1. Trends & External Forces
  2. Media & Marketing
  3. Data & Insights
  4. Technology & Innovation
  5. Trends & External Forces

Charted: How Do U.S. Universities Make Their Money?

See this visualization first on the Voronoi app. Use This Visualization Charted: How Are American Universities Funded? This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. Key Takeaways More than half of American public college and […]
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  1. Channel: Delivery
  2. Channel: Ecommerce & Digital
  3. Corporate Strategy
  4. Media & Marketing
  5. Data & Insights
  6. Technology & Innovation

Week in Review: Instacart CEO heads to OpenAI

Welcome back to Week in Review! We’ve got lots of news for you this week: There were CEO shake-ups at Instacart and 11x; the web series is back — kind of; Threads is getting video ads; and much more. Let’s get to it! Big move: Instacart CEO Fidji Simo will become OpenAI’s CEO for Applications, […]
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  1. Technology & Innovation
  2. Channel: Ecommerce & Digital
  3. Channel: Mass
  4. Acquisitions, Divestitures & Mergers
  5. Corporate Strategy
  6. Corporate Finance
  7. Corporate Purpose
  8. Media & Marketing
  9. Data & Insights
  10. International
  11. Technology & Innovation
  12. Trends & External Forces
  13. Retail Operations
  14. Associates & Employees
  15. Operations & Supply Chain
  16. Stores & Formats

What’s next for Instacart as CEO Fidji Simo announces decision to join OpenAI as head of applications?

Instacart CEO Fidji Simo is departing the grocery technology company to join OpenAI as its Chief of Applications. In an email to employees, she said: “Let me start by saying this was an incredibly hard decision because I love this company. We are operating incredibly well as our last earnings results have shown. Our strategy […]
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  1. Technology & Innovation
  2. Channel: Dollar/Value
  3. Channel: Grocery
  4. Channel: Mass
  5. Department & Category
  6. Department: Nonfood
  7. Corporate Strategy
  8. Media & Marketing
  9. Data & Insights
  10. Shopper & Customer
  11. Technology & Innovation
  12. Trends & External Forces
  13. Retail Operations
  14. Merchandising
  15. Operations & Supply Chain
  16. Stores & Formats

Personalized Disruption: Grocery’s Secret to Breaking Old Habits

There’s no shortage of talk about technology that’s going to redefine, dominate, or transform retail this year. Much of this language boils down to marketing speech, and often, true industry disruption fails to materialize. There is no shortage of tech hyperbole in retail. But then there’s the occasional exception — a technology that genuinely does […]
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  1. Shopper & Customer
  2. Department: Nonfood
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces
  8. Holiday & Events
  9. Operations & Supply Chain

State of the Consumer Report

[Week of May 9] Timely insights on consumer behavior, pricing, and retail trends This weekly snapshot highlights the most relevant signals shaping where and how consumers are spending—from e-commerce and inflation shifts to essential vs. discretionary demand. What you’ll get from this week’s report: Cross-border e-commerce slowdown: Learn how tariff pressures are reshaping sales trends […]
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