Marketing: Digital Media

  1. Media & Marketing

TikTok finds a partner to bring live streaming to the U.S.

TikTok struggled with its in-house solution to make live streaming work in the UK. It is now working out a deal to outsource its live streaming service, TikTok Shop, to TalkShopLive in the U.S. “When it comes to market expansion for TikTok Shop we are always guided by demand and are constantly exploring new and […]
< 1 min read
0
  1. Retailer Media

Best Buy to Boosts Retail Media Insights Through New Partnership

Best Buy will partner with DoubleVerify, a software platform for digital media measurement, data and analytics, to improve the measurement capabilities of its Best Buy Ads retail media network. The partnership will provide additional tools to both Best Buy and its brand partners to boost the efficiency of their ad campaigns. Best Buy advertisers that […]
< 1 min read
0
  1. Department: Consumer Durables

Lululemon adds Mirror to paid membership program

Lululemon Studio is the yoga-inspired retail chain’s new subscription program wherein members pay $39 a month for access to streaming and in-person workouts, discounts on merchandise and get early access to events. Lululemon, which acquired Mirror, the interactive fitness startup in 2020, is including it as part of the Studio effort.
< 1 min read
0
  1. Channel: Ecommerce & Digital

Amazon Gets Functional In Its Fall Device Rollout

The Wall Street Journal put it this way: “Amazon’s fall hardware event is often where it unveils oddball products such as the Alexa microwave and sticky note printer. This year, the e-commerce giant stuck mainly to more practical devices: a large Kindle e-reader with note-taking capabilities, a sleep-tracking bedside alarm clock and Echo speakers that […]
2 min read
0
  1. Data & Insights

Amazon-Owned Epix to Be Rebranded as MGM+ in January

Amazon-owned cable and streaming network Epix will have a new name beginning in January: MGM+.  The rebranding will debut Jan. 15, 2023, while the network continues with its current distribution channels and categories of content, Epix said Wednesday (Sept. 28) in a press release.  “MGM is one of the most iconic and beloved brands from […]
2 min read
0
  1. Channel: Ecommerce & Digital

Inside Amazon’s “Device Strategy”

ZDNet has a piece about Amazon’s broad “device strategy,” as the company has “grown into a giant of the tech world with a vast portfolio of devices, from e-readers to video doorbells and everything in between … Amazon’s strategy is to create products for every single aspect of your life, to facilitate everyday tasks. By […]
2 min read
0
  1. Media & Marketing

Walmart’s big Roblox investment, how comms pros are talking about Hurricane Ian and more

Plus: What we do every minute online. A retail giant is making a major investment into the virtual world with new Roblox experiences. Walmart is launching “Walmart Land” and “Universe of Play” which allows children to collect virtual merchandise, play games with toys and characters, earn toys from a blimp go to live concerts and […]
5 min read
0
  1. Channel: Ecommerce & Digital

Amazon’s Thursday Night Football Viewership Above Expectations

Advertising Age reports that Amazon said that its Thursday Night Football game a week ago – the first that was exclusively streamed on Amazon Prime Video – brought in a total of 15.3 million viewers across all platforms, and Nielsen said the game averaged 13 million viewers across the length of the game. “Across all […]
2 min read
0
  1. Media & Marketing

Twitch bans unlicensed gambling livestreams

Twitch has announced it will ban the streaming of unlicensed gaming livestreams on its platform as part of an effort to protect users. A certain number of crypto gaming streams… The post Twitch bans unlicensed gambling livestreams appeared first on Latest Retail Technology News From Across The Globe – Charged.
< 1 min read
0
  1. Media & Marketing

Target Practice:  Ad Technology Moves to The Next Level

The New York Times has a piece about political ad targeting that suggests – if you read between the lines – the degree to which the technology could be applied to campaigns for retailers and suppliers. Here’s the set-up: “Over the last few weeks, tens of thousands of voters in the Detroit area who watch […]
3 min read
0
  1. Corporate Purpose

5 key characteristics of US Generation Alpha 

Baby boomer, Gen Z, millennials, they get talked about a lot. But what about Generation Alpha? Who are they? Who are Generation Alpha? The first letter of the Greek alphabet for the first generation to be born solely after the start of the 21st century. This bunch of 8-15 year olds share their birth years […]
4 min read
0
  1. Technology & Innovation

Celebrating 20 Years of Dreamforce: 5 Reasons to Join Dream Quest 2022!

Exciting Dreamforce ’22 announcements What is Dream Quest? 1. Power data like never before with Salesforce Customer Data Platform, powered by Genie 2. Accelerate efficiency and reliability with Salesforce automation 3. Discover how Slack and Salesforce powers the future of work 4. Make an impact on sustainability with Salesforce 5. Walk down memory lane with […]
6 min read
0
  1. Media & Marketing

Walmart Connect Announces Innovation Partner Program With TikTok, Snapchat, Firework, TalkShopLive and Roku

Consumers who turned to online shopping during the pandemic have chosen to stay there, with those returning to in-store relying on online research to guide their decisions. Consumers realized the importance of “connection” and were forced to adapt and connect in new ways including social feeds, livestreaming, mobile and more, specifically across video and connected […]
3 min read
0
  1. Media & Marketing

What Will Walmart Creator Look Like? I Have Questions

Walmart made news recently when Reuters broke that it may be “exploring” the influencer space. In case you missed it: The retail giant indicated that it may launch a platform to use social media influencers to help it (and its 100,000 third-party sellers) promote goods and services online when it filed trademarks for “Walmart Creator” and […]
3 min read
0
  1. Media & Marketing

I Thought Sponsored Display Ads Were a Waste of Time, Here’s Why I Was Wrong

I used to completely pass off Sponsored Display ads as an unhelpful targeting tool. A lot of strategic pre-planning without any measurable returns on ad spend made it difficult to see how this advertising method stacked up against other types of Sponsored ads. My attempts to use SD ads never resulted in much success, so I stopped suggesting them to our clients
3 min read
0
5
  1. Media & Marketing

Rewriting the Rules of Capitalism and Public Investment — with Mariana Mazzucato

Mariana Mazzucato, Professor in the Economics of Innovation and Public Value at University College London and author of several books including her latest, Mission Economy: a moonshot guide to changing capitalism, joins Scott to discuss the current state of capitalism, unions, and how to rethink the relationship between markets and governments. Follow Professor Mazzucato on […]
< 1 min read
0
  1. Channel: Mass

Walmart Ramps up Online Site Personalization to Improve EBT, Gift Registry

Walmart is updating its online site to make it easier for shoppers to personalize the features they need most, from finding EBT- and SNAP-eligible products to signing up or shopping for gift registries and more. The retailer has in recent months “made significant improvements to our site experience and launched new features to make shopping […]
2 min read
0
  1. Media & Marketing

Netflix to team up with Ubisoft to expand gaming division

Netflix has partnered up with Ubisoft, one of Europe’s largest video game manufacturers, as it looks to expand on its small gaming division. The streaming service giant is expected to… The post Netflix to team up with Ubisoft to expand gaming division appeared first on Latest Retail Technology News From Across The Globe – Charged.
< 1 min read
0
  1. Technology & Innovation

Ready to Engage With Customers in the Metaverse? Here’s What You Need to Know

With an estimated market value of more than $1 trillion in yearly revenue, the metaverse is quickly emerging as a significant opportunity for brands to engage customers and create a community of loyal advocates. While it provides a wealth of marketing opportunities, the metaverse — a set of interconnected virtual reality (VR) worlds where people […]
4 min read
0
  1. Merchandising

How To Transform Distressed DTC Brands Into Profitable Ecommerce Businesses | DSI

“We really compete on speed, flexibility, and value-add. We aren’t going to beat out a room full of Wharton MBAs. It’s just not going to happen … There [are] too many middle-market and lower middle-market players that can outbid us there, but where we can beat them is speed when running diligence in a turnaround […]
6 min read
0
  1. Media & Marketing

Why Website Personalization is Your Best Friend in a Tough Economy

When the economy shows signs of slowing down, marketing budgets are often the earliest casualties. However, not all marketing investments are created equal, and website personalization will help you regardless of the economic climate. There are several reasons why your business should focus on website personalization. The first is customers now expect personalized experiences from […]
4 min read
0
  1. Media & Marketing

Qurate Snags Amazon, Macy’s Execs to Accelerate Video Commerce Growth

Qurate Retail Group — parent company of QVC and HSN — has made two new executive appointments as it works to differentiate the home shopping brands and build out its omnichannel video commerce operation. Soumya Sriraman joins from Amazon as President of Streaming for Qurate Retail Group, and Stacy Bowe, previously of G-III Apparel Group […]
2 min read
0

Trending Topics

Editor’s Choice

  1. Shopper & Customer
  2. Corporate Strategy
  3. Corporate Finance
  4. Media & Marketing
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces
  8. Stores & Formats

Retail Vacancy Rate Hits 15-Year Low

Retail vacancies in the United States dropped to 6.1% in the second quarter, a 15-year low, as Americans continued to resume in-store shopping. Asking rents for shopping center spaces during the quarter were 16% higher than five years ago, The Wall Street Journal (WSJ) reported Tuesday (Oct. 4), citing figures from commercial real estate broker […]
Written by
  1. CPG: Food
  2. Department: Food
  3. ESG
  4. Merchandising

Nestlé Confectionery reveals Quality Street and KitKat sustainable pack innovations

Nestlé Confectionery has announced sustainable packaging innovations for two of its best-loved brands – Quality Street and KitKat. In a category first, Quality Street will move to recyclable paper packaging for its twist-wrapped sweets. By replacing the double layer of foil and cellulose with a paper wrap, Quality Street will remove more than two billion […]
Written by
  1. Retail Ecosystem
  2. Channel: Delivery
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery - Natural
  5. Department & Category
  6. Corporate Strategy
  7. Corporate Purpose
  8. ESG
  9. Partnerships & Alt Profit
  10. Media & Marketing
  11. Retailer Media
  12. Agencies & Vendors
  13. Retail Ecosystem
  14. Data & Insights
  15. International
  16. Shopper & Customer
  17. Technology & Innovation
  18. Trends & External Forces
  19. Retail Operations
  20. Associates & Employees
  21. Operations & Supply Chain
  22. Stores & Formats

Groceryshop 2022: Top Retail Influencers’ Key Takeaways

The RETHINK team visited Las Vegas from September 19-22 for Groceryshop 2022. While there, we had the opportunity to speak with many of our Top Retail Influencers and learn about their event experience. #TRI2022 members- Ricardo Belmar, Michael LeBlanc, Jeff Roster, Melissa Minkow, Bryan Gildenberg, Andrea Leigh, and Stewart Samuel- all shared their thoughts on […]
Written by

Trending