TikTok struggled with its in-house solution to make live streaming work in the UK. It is now working out a deal to outsource its live streaming service, TikTok Shop, to TalkShopLive in the U.S. “When it comes to market expansion for TikTok Shop we are always guided by demand and are constantly exploring new and […]
Best Buy will partner with DoubleVerify, a software platform for digital media measurement, data and analytics, to improve the measurement capabilities of its Best Buy Ads retail media network. The partnership will provide additional tools to both Best Buy and its brand partners to boost the efficiency of their ad campaigns. Best Buy advertisers that […]
Lululemon Studio is the yoga-inspired retail chain’s new subscription program wherein members pay $39 a month for access to streaming and in-person workouts, discounts on merchandise and get early access to events. Lululemon, which acquired Mirror, the interactive fitness startup in 2020, is including it as part of the Studio effort.
The Wall Street Journal put it this way: “Amazon’s fall hardware event is often where it unveils oddball products such as the Alexa microwave and sticky note printer. This year, the e-commerce giant stuck mainly to more practical devices: a large Kindle e-reader with note-taking capabilities, a sleep-tracking bedside alarm clock and Echo speakers that […]
Amazon-owned cable and streaming network Epix will have a new name beginning in January: MGM+. The rebranding will debut Jan. 15, 2023, while the network continues with its current distribution channels and categories of content, Epix said Wednesday (Sept. 28) in a press release. “MGM is one of the most iconic and beloved brands from […]
ZDNet has a piece about Amazon’s broad “device strategy,” as the company has “grown into a giant of the tech world with a vast portfolio of devices, from e-readers to video doorbells and everything in between … Amazon’s strategy is to create products for every single aspect of your life, to facilitate everyday tasks. By […]
Plus: What we do every minute online. A retail giant is making a major investment into the virtual world with new Roblox experiences. Walmart is launching “Walmart Land” and “Universe of Play” which allows children to collect virtual merchandise, play games with toys and characters, earn toys from a blimp go to live concerts and […]
Advertising Age reports that Amazon said that its Thursday Night Football game a week ago – the first that was exclusively streamed on Amazon Prime Video – brought in a total of 15.3 million viewers across all platforms, and Nielsen said the game averaged 13 million viewers across the length of the game. “Across all […]
Twitch has announced it will ban the streaming of unlicensed gaming livestreams on its platform as part of an effort to protect users. A certain number of crypto gaming streams… The post Twitch bans unlicensed gambling livestreams appeared first on Latest Retail Technology News From Across The Globe – Charged.
The New York Times has a piece about political ad targeting that suggests – if you read between the lines – the degree to which the technology could be applied to campaigns for retailers and suppliers. Here’s the set-up: “Over the last few weeks, tens of thousands of voters in the Detroit area who watch […]
Baby boomer, Gen Z, millennials, they get talked about a lot. But what about Generation Alpha? Who are they? Who are Generation Alpha? The first letter of the Greek alphabet for the first generation to be born solely after the start of the 21st century. This bunch of 8-15 year olds share their birth years […]
Exciting Dreamforce ’22 announcements What is Dream Quest? 1. Power data like never before with Salesforce Customer Data Platform, powered by Genie 2. Accelerate efficiency and reliability with Salesforce automation 3. Discover how Slack and Salesforce powers the future of work 4. Make an impact on sustainability with Salesforce 5. Walk down memory lane with […]
Consumers who turned to online shopping during the pandemic have chosen to stay there, with those returning to in-store relying on online research to guide their decisions. Consumers realized the importance of “connection” and were forced to adapt and connect in new ways including social feeds, livestreaming, mobile and more, specifically across video and connected […]
Walmart made news recently when Reuters broke that it may be “exploring” the influencer space. In case you missed it: The retail giant indicated that it may launch a platform to use social media influencers to help it (and its 100,000 third-party sellers) promote goods and services online when it filed trademarks for “Walmart Creator” and […]
I used to completely pass off Sponsored Display ads as an unhelpful targeting tool. A lot of strategic pre-planning without any measurable returns on ad spend made it difficult to see how this advertising method stacked up against other types of Sponsored ads. My attempts to use SD ads never resulted in much success, so I stopped suggesting them to our clients
Mariana Mazzucato, Professor in the Economics of Innovation and Public Value at University College London and author of several books including her latest, Mission Economy: a moonshot guide to changing capitalism, joins Scott to discuss the current state of capitalism, unions, and how to rethink the relationship between markets and governments. Follow Professor Mazzucato on […]
Walmart is updating its online site to make it easier for shoppers to personalize the features they need most, from finding EBT- and SNAP-eligible products to signing up or shopping for gift registries and more. The retailer has in recent months “made significant improvements to our site experience and launched new features to make shopping […]
Netflix has partnered up with Ubisoft, one of Europe’s largest video game manufacturers, as it looks to expand on its small gaming division. The streaming service giant is expected to… The post Netflix to team up with Ubisoft to expand gaming division appeared first on Latest Retail Technology News From Across The Globe – Charged.
With an estimated market value of more than $1 trillion in yearly revenue, the metaverse is quickly emerging as a significant opportunity for brands to engage customers and create a community of loyal advocates. While it provides a wealth of marketing opportunities, the metaverse — a set of interconnected virtual reality (VR) worlds where people […]
“We really compete on speed, flexibility, and value-add. We aren’t going to beat out a room full of Wharton MBAs. It’s just not going to happen … There [are] too many middle-market and lower middle-market players that can outbid us there, but where we can beat them is speed when running diligence in a turnaround […]
When the economy shows signs of slowing down, marketing budgets are often the earliest casualties. However, not all marketing investments are created equal, and website personalization will help you regardless of the economic climate. There are several reasons why your business should focus on website personalization. The first is customers now expect personalized experiences from […]
Qurate Retail Group — parent company of QVC and HSN — has made two new executive appointments as it works to differentiate the home shopping brands and build out its omnichannel video commerce operation. Soumya Sriraman joins from Amazon as President of Streaming for Qurate Retail Group, and Stacy Bowe, previously of G-III Apparel Group […]