Marketing: Digital Media

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  1. Media & Marketing

Why It Is Hard To Get Stacks and Stacks of Wax and Tracks

Supply chain issues, it seems, are hitting everybody.  The New York Times has a piece about the resurgence of vinyl records, pointing out that “in the first six months of this year, 17 million vinyl records were sold in the United States, generating $467 million in retail revenue, nearly double the amount from the same […]
2 min read
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  1. Media & Marketing

How to Build Your Personal Brand And Get Ahead

People talk about their personal brand, but what, really, is a personal brand — and how do you create one? “Having a personal brand helps people understand what you’re all about,” said Salesforce Chief Philanthropy Office Ebony Beckwith. “Whether it’s how you look, how you speak, or how you work — it’s the whole package.”  […]
21 min read
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  1. Media & Marketing

Businesses Everywhere Are Reinventing the Future of Work. But Are E-Commerce Marketers Ready?

E-commerce marketers have been preparing for the future of work for some time now — and it’s not simply because they’re digital natives. What do e-commerce marketers know that other pros don’t? I’ll unpack that idea by turning to research Sidecar published earlier this year, the 2021 E-commerce Marketer Survey. A key question we asked marketers […]
3 min read
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  1. Shopper & Customer

How to Sell to Retailers In the U.K.

British consumers have global tastes – and the COVID-19 crisis appears to have further whetted their appetites for international products. The influential British magazine Retail Week has identified the desire for more adventurous flavours in food and drink as a critical trend for U.K. retail in 2021, enabling consumers unable to travel internationally to taste […]
4 min read
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  1. Media & Marketing

Is Brand Loyalty Dying?

It’s easy to feel like brand loyalty is dying. Consumers have so many ways to shop and with loads of brands competing for their attention, why not shop around? The numbers would seem to bear out that theory. Last year, research from McKinsey found that 73 percent of American shoppers have altered their brand preference amid the rapid […]
4 min read
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  1. Media & Marketing

Cryptocurrencies, Smart Contracts, and the Streaming Industry — with Mark Cuban

Mark Cuban, the serial entrepreneur and investor, joins Scott to discuss Bitcoin, Ethereum, use-cases for digital assets, and where SEC regulations might come in. Mark also shares why he’s bullish on AI, offers his thoughts on stimulus spending, and explains why Robinhood may not be as bad as Scott thinks. Follow Mark on Twitter, @mcuban.  […]
< 1 min read
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  1. Trends & External Forces

How To Navigate The “Turnover Tsunami”

Excellent piece in Fast Company that reflects on the “great resignation” – or, to use another term, “turnover tsunami” – that in August led to 4.3 million people voluntarily resigning from their jobs. It gets worse, the story says:  “Workhuman’s research surveyed employees in the U.S., UK, Ireland, and Canada and found that nearly 40% […]
3 min read
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  1. Agencies & Vendors

How brands can tackle ad avoidance

The power to engage and inspire consumers involves innovative grit, and brands around the world aspire to rise above the rest by creating ads that consumers simply can’t bypass. Lofty aspirations aside, however, we know there will always be at least some resistance to advertising—no matter how inspiring it may be. Advertising remains vital to […]
3 min read
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  1. Trends & External Forces

Your New Job — Making Employees Happy

Frank DeMaria was never the kind of leader who organized virtual happy hours, pumpkin carvings, gingerbread house making, or open office hours for employees. But he is now.  “I’m the same guy I always was, but I’ve become a lot more intentional in how I engage with my team,” said DeMaria, vice president of digital […]
6 min read
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  1. Media & Marketing

5 Tips To Maximize Your Small Business SEO

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. An effective alternative to paid advertising is search engine optimization (SEO), which allows your small business to stay competitive and keep costs relatively low. All it takes are the seeds of a robust strategy, a […]
7 min read
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  1. Media & Marketing

Want Gen Z and Millennials to Commit to Your Wireless or Internet Service? Reassess Your Loyalty Program

Over the last two years, Gen Zers and millennials changed mobile carriers or internet service providers (ISPs) nearly two times more than Gen Xers and baby boomers, according to a Salesforce Consumer Sentiment Survey. This spells trouble for traditional communications service providers (CSPs) still holding out hope for a committed-for-life customer base.  Today, younger generations […]
5 min read
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  1. Channel: Mass

Intro to Analytic Index Webinar November 21

INTRO TO ANALYTIC INDEX WEBINAR November 9th, 2:00 pm EST While Analytic Index may be most well known for our research publications, there is a lot more to our business. In this webinar, we are excited to give you a full introduction to our business including: A brief history of how we got started and […]
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  1. Data & Insights

Today at Amazon Accelerate: Amazon to Launch the Search Analytics Dashboard That Will Provide Third-Party Sellers with Insights on Search Performance of Their Products

New Search Analytics Dashboard to provide sellers with a wealth of anonymized data to better understand customers’ interests and shopping choices for their products Information will help sellers optimize their listings, inform inventory planning, plan their product development roadmap, and grow
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  1. Channel: Marketplace

The Rise of Digital Ad Taxes Could Impact Online Marketplaces

For years, affiliate marketers, social media companies, online marketplace platforms, and search engines alike have enjoyed the seemingly ubiquitous tax-free landscape from their digital activities afforded to them by the United States’ Internet Tax Freedom Act of 1998. However, that could all be changing soon.
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  1. Media & Marketing

Facebook proposes name change, Southwest backtracks on vaccine mandates, and Zillow blames supply chain home-buying freeze

Also: GE, Union Pacific and others announce vaccine mandates, how Facebook’s brand reputation affects user numbers, how personal storytelling offers COVID-19 messaging opportunities, and more. Hello, communicators: Big U.S. firms such as General Electric and Union Pacific have announced vaccine mandates for employees in response to President Biden’s Dec. 8 deadline. Other companies that have […]
6 min read
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  1. Holiday & Events

Halloween 2021 Is Shaping Up to Be Bigger, Better and Sweeter Than Ever

*The following op-ed originally appeared in Morning Consult on October 20, 2021. This Halloween is going to be a blowout. Retailers are going strong on their Halloween sets with about 27 percent more seasonal items on display per store than in 2020. Consumers are planning to celebrate in a big way, including young parents – 93 percent […]
3 min read
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  1. Channel: Ecommerce & Digital

Amazon accused of lying about its business practices to Congress

Antitrust subcommittee members want evidence to back up testimony from execs about the use of third-party seller data.
3 min read
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  1. Department: Nonfood

Why Programmatic Advertising has Become One of the Most Indispensable Digital Marketing Tools Worldwide

PALM BEACH, Fla., Oct. 20, 2021 /PRNewswire/ — FinancialNewsMedia.com News Commentary – Programmatic advertising refers to the automated buying and selling of digital ad space. In contrast to manual advertising, which relies on human interaction and negotiation between publishers and…
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  1. Channel: Ecommerce & Digital

House and Senate bills would bar online platforms from favoring their own products

A bipartisan bill from Sen. Amy Klobuchar (D-MN) and Chuck Grassley (R-IA) would bar big technology platforms such as Amazon.com and Google from favoring their own products and services in search results. Similar legislation has passed the House Judiciary Committee to be moved toward a vote by members.
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  1. Technology & Innovation

Accessible Technology Means Including Everyone – Here’s How To Build It

October is National Disability Employment Awareness Month (NDEAM). As we consider how designers and users with disabilities bring their experiences into the professional world, a particular question comes to mind: who gets to have a good experience with technology? When we can understand and relate to all users, the answer should be simple: everyone. By […]
5 min read
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  1. Channel: Ecommerce & Digital

Amazon Music Brings Spatial Audio to More Customers Than Ever Before

Starting today, Amazon Music Unlimited customers can listen to spatial audio on more devices than ever before—including their existing headphones—with no special equipment required New music mixed in Sony’s 360 Reality Audio and Dolby Atmos is streaming now, from artists including Alicia Keys ,
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  1. Channel: Ecommerce & Digital

Congress Asks Amazon To Prove Bezos Told The Truth In Sworn Testimony

The Wall Street Journal reports that a group of bipartisan members of the US Congress’s Antitrust Subcommittee have written to Amazon CEO Andy Jassy asking him “to provide ‘exculpatory evidence’ to corroborate the sworn testimony that several leaders, including then-CEO Jeff Bezos,” provided to the subcommittee in 2019 and 2020 testimony about how the company […]
2 min read
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  1. Media & Marketing

Content Personalization Can Feel Invasive – Why We Like It Anyway

How many times have you searched online for bed sheets, sneakers, or skincare products only to then see ads show up — everywhere — for that exact thing you searched on? We’ve all been there, and while it may feel invasive, in reality it’s the job of people like me to help make your searches more […]
4 min read
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  1. Shopper & Customer

Consumers Unmasked: EPAM Continuum Says…

Why Experience-Driven Subscription Services are Key to Satisfying Customer Cravings
4 min read
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  1. Technology & Innovation

Get ready for a food-to-go revival with new display units

Display equipment company Fri-Jado has launched a Multideck Display range, in response to the food-to-go market expecting to top £90m by the end of 2022. The range of hot holding cabinets combines “ultra-thin” shelves with patented air flow technology, which help to keep temperatures consistent. A combination of hot airflow recirculation technology, DC fans, improved […]
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  1. Media & Marketing

Gen Zs pick TikTok for Black Friday and Xmas shopping

Six in 10 Gen Zs will do their Black Friday 2021 and Christmas shopping using alternative methods such as Pinterest, TikTok and Alexa, according to research by Brightpearl. 57% of 18- to 24-year-olds have turned to non-traditional ways of spending over the last year – and this is likely to continue into the festive period and beyond. […]
2 min read
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  1. RetailWit QuickWit

Daily QuickWit (10/21) – Top Retail News of the Day

Kroger launches private targeted marketing platform. Big news coming from 84.51 / KPM. The platform allows clients to use their demand-side platform (DSP) of choice. Data is money, and Kroger has blown open the doors for extending first-party data beyond their walled garden—while maintaining (shopper) privacy and control.  Amazon gives third-party sellers access to more […]
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  1. Channel: Grocery

Kroger Debuts Private Programmatic Advertising Marketplace

Solution enables brands to target relevant shoppers, optimize performance against actual retail sales The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, has rolled out a new private programmatic advertising marketplace. The Kroger Private Marketplace enables agencies and brands to target consumers by applying Kroger audience data to programmatic campaigns on […]
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  1. RetailWit QuickWit

Daily QuickWit (10/19) – Top Retail News of the Day

Albertsons posts Q2 earnings beat. ID sales +1.5% (2 year stacked: 15.3%); digital sales +5% (2 year stacked: +248%). They announced a strong quarterly dividend of 20% and raised FY2021 outlook.  Gross profit margin decreased 28.6% (fuel, inflation, supply chain costs). Albertsons spoke to their transformation strategy and, specifically, called out modernizing their technical infrastructure […]
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