Marketing: Digital Media

  1. Media & Marketing

Amazon Said To Plan Ad-Supported Tier For Prime Video

The Wall Street Journal reports that Amazon “is planning to launch an advertising-supported tier of its Prime Video streaming service as it looks to further build its ad business and generate more revenue from entertainment.” The discussions of such an offering, the Journal writes, “come in the wake of cost-cutting reviews across the company’s businesses, […]
4 min read
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  1. Shopper & Customer

With Consumers Awash in Subscriptions, Brands Set Sights on Paid Membership

The subscription economy has been the subject of dire headlines recently, with terms like “subscription fatigue,” “the great unsubscribe” and even “subscription apocalypse” being bandied about. Some stats support the gloomy outlook: according to Kearney, 40% of consumers feel they have too many subscriptions, and subscription ecommerce is predicted to have its slowest growth year […]
7 min read
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  1. Channel: Ecommerce & Digital

Could Amazon Make Mobile Phone Service A Prime Benefit?

Bloomberg reported over the weekend that Amazon “has been talking with wireless carriers about offering low-cost or possibly free nationwide mobile phone service to Prime subscribers, according to people familiar with the situation. “The company is negotiating with Verizon Communications Inc., T-Mobile US Inc. and Dish Network Corp. to get the lowest possible wholesale prices. […]
2 min read
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  1. Media & Marketing

How effective are ads on social media?

“Social media is not a broadcast platform, it’s a place where communities form and thrive, and brands can build genuine human connections with customers,” said Tamara Littleton from The Social Element. Tamara’s right, social is a big way brands can connect with consumers today. But it can be tricky to stand out when so many […]
7 min read
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  1. Shopper & Customer

Cost of Food Forcing Consumers to Switch Brands

With inflation rising at 4.9% which is less than a year ago, all the while, food prices still rose 7.7% between April 2022 and April 2023 consumers don’t like it and are migrating to other food brands or restaurants and that shift aka trial 61.3 percent of time leads to customer migration according to Steven […]
3 min read
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  1. Media & Marketing

Content Marketing Strategy Framework: Everything you should know

If your job is somehow related to the Ecommerce field, It is almost impossible to not hear the famous quote : Content is king. Bill Gates We can assume that this quote is the primary pillar of “Content Marketing” popularity in this era. Content marketing is an effective way to reach, engage and convert a […]
12 min read
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  1. Department: Consumer Durables

Going Green: How Brands Can Grow Revenue While Saving the Planet

Consumers have become incredibly knowledgeable when it comes to the ways in which companies operate — from technical matters like data usage and privacy to societal issues like diversity, equity and inclusion. In turn, we’ve seen decision making not only become more complex, but also more directly related to individual values and moral standards. And while […]
3 min read
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  1. Data & Insights

Talk data to me, SeeHer: gender representation, ads to challenge stereotypes, and AI

In this series, Talk data to me, we chat with leaders from the world’s biggest brands and agencies about how they’re using insights to drive their business strategies.  We caught up with Latha Sarathy, Chief Research Officer of the Association of National Advertisers and EVP of Analytics, Insights, and Measurement for SeeHer, the ANA’s global […]
5 min read
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  1. Data & Insights

 Why AMC’s instructional queries are not enough

(An example of an instructional query in AMC) How do instructional queries fall short?  Let’s take an example: path to purchase.  AMC’s instructional query for path to purchase automatically removes duplicate views of the same ad format. Let’s say a customer viewed a Sponsored Products ad, then another Sponsored Products ad, and then a Sponsored […]
4 min read
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  1. Corporate Purpose

Media Context and Brand Suitability

Where an ad appears can sometimes communicate more than the ad itself. Keith Browning, LinkedIn’s brand marketing global lead, shared an interesting analogy a few years ago on the relative importance of content and context.  He recounted an experiment by Joshua Bell, one of the top violinists in the world. One day, Joshua stepped onto […]
2 min read
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  1. Channel: Ecommerce & Digital

Amazon Live – Is Streaming Worthwhile?

Since its 2019 launch, Amazon Live remains a priority for Amazon in its push to attract more ‘top of funnel’ marketing activity from brands. Options available for brands include creating their own live stream or having their product integrated into other creators’ videos and live shows. The purpose is to create a dedicated space to […]
3 min read
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  1. Technology & Innovation

Google, Generative Search, And The Web’s Uncertain Future

The demo was beautiful. At Google’s IO developer conference this week, the company showed an experimental version of its search engine handling an almost unimaginably difficult query. Asked whether a family with kids under three years old and a dog would prefer Arches National Park or Bryce Canyon, Google scoured the internet and returned a […]
5 min read
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  1. Retailer Media

Looking Beyond Retail Media’s Familiar 4 Walls: The Importance of Omnichannel in ‘Retail Media 2.0’

For retailers that have spent years or decades building up their businesses, stores have been shaped into castles — absolute domains where the retailers are able to control the infrastructure through a complete understanding of what, when and how they sell. Endcaps, wobblers, shelf talkers and other essential tools shaped what we can now consider […]
3 min read
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  1. Data & Insights

Seasonal Marketing and Merchandising: Closing the Gap Between the Store Experience and Digital

David Feinleib is the founder and CEO of IT’SRAPID, a leading ecommerce visual content creation company. When it comes to creating awareness for your products, in-store seasonal marketing is one of the most effective ways to attract, engage, and convert shoppers because it’s both visually and physically appealing. Consider the colorful and memorable seasonal marketing […]
11 min read
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  1. Technology & Innovation

Amazon launches free channels, check marks come to Gmail and OpenAI raises more moolah

It’s that time of week again, folks — Week in Review (WiR) time. For those new to the scene, WiR is TechCrunch’s regular newsletter that recaps the biggest tech stories over the past few days. There’s no better digest for the person on the go, we’d argue — but of course, we’re a little biased. […]
5 min read
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  1. Media & Marketing

Hand-Held Food Marketing Partnerships Can Garner New Customers

  Who is your customer and where are they shopping today.  That said, don’t stop where will they be shopping next week, next month, next year.  What channels of distribution are your entrees, sides, or deserts selling? Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that if you are not evolving with […]
4 min read
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  1. Retailer Media

It’s Time for a Retail Media Rebellion: a CEO’s POV

Forecasts predict retail media ad spend will grow to $61.15 billion in 2024, making it the most dynamic and influential advertising marketplace that could benefit from revenue boosts and first-party data. From 2021 to 2022, the retail media space gained significant traction but forced retailers to turn to out-of-the-box solutions without set goals to solve […]
3 min read
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  1. Shopper & Customer

Build Customer Loyalty Through Music

In a post-pandemic world, there’s a real opportunity for brick-and-mortar businesses to leverage sensory modalities — especially visual, tactile and auditory — to create a unique experience for their brand. Many of the nation’s largest retailers are transforming their stores from places where consumers simply transact into multisensory experiences to increase brand affinity and loyalty. Music is […]
2 min read
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  1. Corporate Finance

Fanatics moves one step closer to IPO, hiring Meta’s head of investor relations

​[[ Getty Images Fanatics has long been rumored as a potential IPO candidate as the e-commerce and sports business platform has continued to increase its valuation and its reach. While an IPO is not on the immediate horizon, the company is taking a step in the direction of preparing for one, hiring Meta’s investor relations […]
4 min read
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  1. Operations & Supply Chain

How Individual Organizations Can Help Protect the Supply Chain

A supply chain is only as strong as its weakest link. Many of us were reminded of that fact during the pandemic, when everyday items that had always been readily available, like toilet paper, started to disappear from stores. Even with those days now largely behind us, scattered supply chain disruptions have persisted, most recently […]
3 min read
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  1. Media & Marketing

Netflix’s DVD Rental Business Could Have A Buyer

The Hollywood Reporter reports that DVD rental company Redbox, which has a network of more than 30,000 kiosks all over the country, is interested in buying Netflix’s DVD rental business, which is scheduled to be shut down later this year. Netflix said earlier this week that it would shut down the business that sent out […]
2 min read
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  1. Media & Marketing

Netflix No Longer Will Mail It In

Netflix has announced that it is shutting down its DVD-rental-by-mail business. Variety reports that since 1998, Netflix “has mailed out over 5 billion DVD and Blu-ray rentals to subscribers across the US … Netflix’s revenue from the DVD-by-mail biz has — by design — steadily declined over the years, as the company wanted to push […]
2 min read
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  1. Channel: Ecommerce & Digital

Amazon Raises Its Voice

From the Hollywood Reporter: “Amazon’s Prime Video is rolling out a streaming feature that will allow viewers to increase the dialogue in movies and TV shows. “The feature is called Dialogue Boost and, according to Amazon, it lets you raise the volume of dialogue relative to background music and effects, ‘creating a more comfortable and […]
< 1 min read
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Editor’s Choice

  1. Channel: Mass
  2. Channel: Grocery - Natural
  3. Channel: Mass
  4. Channel: Specialty & Other
  5. Department & Category
  6. Department: Consumer Durables
  7. Department: Nonfood
  8. Corporate Strategy
  9. Media & Marketing
  10. Shopper & Customer
  11. Trends & External Forces
  12. Merchandising
  13. Stores & Formats

Target Leapfrogs Walmart For Upscale Grocery Approach

Bloomberg has a story about how “a slew of retailers are beefing up their grocery investments to lure in consumers cutting back on non-essentials like clothing and electronics. But as they lay out plans to improve their food offerings and supply chains, the big question is how does one compete with the mighty Walmart Inc. on […]
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  1. Department: Beverage
  2. CPG: Adult Beverage
  3. CPG: Beverage
  4. CPG: Food
  5. CPG: Food & Bev
  6. CPG: HBC
  7. Channel: Ecommerce & Digital
  8. Channel: Restaurants
  9. Department & Category
  10. Department: Adult Beverage
  11. Department: Beverage
  12. Department: Food
  13. Department: HBC
  14. Department: Nonfood
  15. Corporate Strategy
  16. Corporate Finance
  17. Corporate Purpose
  18. ESG
  19. Media & Marketing
  20. Agencies & Vendors
  21. Data & Insights
  22. Shopper & Customer
  23. Technology & Innovation
  24. Trends & External Forces
  25. Merchandising
  26. Operations & Supply Chain

Circana reveals 2022 New Product Pacesetters

CHICAGO – Circana, formerly IRI and The NPD Group, has released its 2022 New Product Pacesetters, the 28th annual report revealing the top new product launches across food and beverage and nonfood sectors. The report illustrates the enduring power of CPG innovation, revealing that consumer spending on new product offerings remained elevated last year despite challenges […]
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  1. Channel: Mass
  2. Channel: Mass
  3. Acquisitions, Divestitures & Mergers
  4. Media & Marketing
  5. Retailer Media
  6. Shopper & Customer
  7. Trends & External Forces
  8. Owned Brands (Private Label)

Walmart Upgrades Its Digital Ad Network

From Advertising Age: “Walmart Connect, which has made huge gains in recent years through digital advertising, is testing ways to bolster in-store pieces of its retail media network. “For the first time, Walmart Connect is selling ads on its revamped in-store radio network and integrating sampling programs with online offerings. While aspects of Walmart Connect’s […]
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  1. Channel: Grocery
  2. Trends & External Forces
  3. Stores & Formats

H-E-B expands its discount format

Several years after opening its last Joe V’s location, H-E-B is reigniting the banner with two locations set to open in Dallas by 2025. Dive Brief: H-E-B announced Tuesday it is opening two Joe V’s Smart Shop by H-E-B stores in Dallas, marking the first time the grocer’s discount format will appear outside of the Houston area. […]
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  1. Retailer Media
  2. ESG
  3. Media & Marketing
  4. Retailer Media
  5. Shopper & Customer
  6. Operations & Supply Chain

Giant Eagle launches in-house retail media network Leap

The platform leverages the chain’s loyalty program, bringing personalized ads to shoppers in-store, in-app, on social media and elsewhere, said Damian Scott, who heads up the grocer’s retail media and front-end digital operations. Dive Brief: Giant Eagle announced on Wednesday the debut of Leap Media Group, an in-house retail media arm that leverages the regional […]
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