Channel: Restaurants Restaurant Chains Double-Down On Takeout Trend The Wall Street Journal has a story saying that “America’s biggest restaurant companies made a bet during the pandemic that you would rather eat the food cooked on their premises someplace else. Now they are gambling you will want to do so for years to come. “The strategy from these giant chains is to orient […] MorningNewsBeat January 30, 2023January 30, 2023 2 min read RestaurantsCOVID19Dept. GroceryConsumersStreamingTechnology & InnovationDeliveryEconomyHealth & WellnessInternational - North AmericaOperations & Supply ChainBOPISPricing & PromotionsStrategyMarketing: Digital MediaAssociates 0 Saving Bookmark this article Bookmarked
Media & Marketing How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. With this growth, shoppable ads have been gaining traction over the last several […] Retail TouchPoints January 24, 2023January 25, 2023 4 min read ConsumersESG and CSRMarketing: SocialData & InsightsMarketing: Retail MediaMeta (Facebook)ShoppersTwitterDept. GroceryPartnershipsInternational - North AmericaOperations & Supply ChainAcquisitionSustainabilityEconomysocial commercePredictions and ForecastsTikTokAgenciesStore LocationTargetAmazonCOVID19Holiday & EventsMarketing: BroadcastMarketing: Digital MediaMarketing: In StoreMarketing: Loyalty & SubscriptionMarketing: PrintMarketing: ShopperInsight Providers 0 Saving Bookmark this article Bookmarked
Retail Operations Is Digital Dead? Why It’s Time for Brands To Embrace an Omnichannel Marketing Strategy DSI “While I would never suggest, ‘Hey, let’s move away from those channels entirely,’ my philosophy is that we have to move to a more omnichannel approach without giving up our addressability, our measurement capabilities, and our efficiencies that we’ve worked so hard to build into our marketing stack … In the offline world, direct mail […] Digital Shelf Institute January 23, 2023January 23, 2023 9 min read OmnichannelConsumersData & InsightsTargetMerchandisingStrategyMarketing: SocialDept. NonfoodMeta (Facebook)Technology & InnovationPricing & PromotionsExecutivesPodcastsShoppersMarketing: BroadcastMarketing: In StoreCompetitionDept. ApparelGoogleAcquisitionOperations & Supply ChainStore LocationSustainabilityMarketing: Digital MediaResults & InvestmentPredictions and ForecastsMarketing: Direct & PersonalizationHealth & Wellness 0 Saving Bookmark this article Bookmarked
Data & Insights 7 Tips for Using Videos to Increase E-commerce Sales With new e-commerce stores springing up around the internet every other day, the competition is getting more fierce than ever. The challenge is to not only attract customers but be able to make them repeat purchases from the store. With this in mind, all the e-commerce companies are utilizing every possible way to gain shoppers. […] Latest Shipment January 23, 2023January 23, 2023 5 min read Data & InsightsDeliveryShoppersMarketing: SocialBrick and MortarESG and CSRStreamingTechnology & InnovationConsumersDept. Toys & GamesCompetitionMarketing: In StoreStore LocationMarketing: Digital MediaMarketing: Direct & PersonalizationPredictions and ForecastsExecutivesTrends: Tech 0 Saving Bookmark this article Bookmarked
Shopper & Customer Top 5 E-Commerce Trends for 2023 — According to the Experts Facing an economic downturn and reduced spending, 2022 was arguably one of the toughest year’s retail has ever faced. As the cost-of-living crisis continues, thoughts are now turning to what 2023 will have in store and how e-commerce merchants will respond to the challenges ahead. We spoke to a range of industry experts to get […] Mark Hook January 19, 2023January 19, 2023 4 min read ShoppersSustainabilityConsumersOperations & Supply ChainStreamingMarketing: Loyalty & SubscriptionPredictions and ForecastsEconomyDept. ApparelOmnichannelAssociatesESG and CSRMetaverseBrick and MortarMarketing: Digital MediaStore LocationPricing & PromotionsMarketing: Direct & PersonalizationDept. HBCMarketing: TradeMarketing: Socialsocial commerceMarketing: UGCPodcastsCryptoStrategyThick DataMeta (Facebook)Trends: TechConsultingDept. NonfoodAmazon 0 Saving Bookmark this article Bookmarked
Shopper & Customer 9 marketing trends to watch as 2023 tests transformation bets Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices. MarketingDive January 18, 2023January 18, 2023 < 1 min read Trends: MarketingStreamingConsumersMarketing: Digital MediaESG and CSR 0 Saving Bookmark this article Bookmarked
Media & Marketing Netflix Taps Nielsen for Global Audience Insights Multi-year agreement spans U.S., Mexico and Poland markets, providing Netflix with linear and streaming audience data for a holistic view of media consumption behavior NEW YORK, Jan. 18, 2023 /PRNewswire/ — Nielsen has announced an expansion of its relationship with Netflix (NASDAQ:… PR Newswire January 18, 2023January 18, 2023 < 1 min read StreamingInsight ProvidersBig DataData & InsightsMarketing: Digital MediaInternational - North AmericaConsumers 0 Saving Bookmark this article Bookmarked
Media & Marketing Office Hours: Crisis Management 101, Ad-Supported Streaming Tiers, and Achieving Economic Security Scott answers a question regarding Southwest Airlines’ epic failure over the holidays and explains the three things a company should consider when dealing with a crisis. He also answers a question about Hulu and the other streamers offering ad tiers, and wraps by offering advice on deciding when you’ve reached economic security. Music: https://www.davidcuttermusic.com / […] The Prof G Show January 18, 2023January 18, 2023 < 1 min read StreamingEconomyMarketing: Digital MediaDept. NonfoodHoliday & Events 0 Saving Bookmark this article Bookmarked
Shopper & Customer Here’s How Automation Drives Growth for Media and Entertainment Companies John Kucera, senior vice president for product management at Salesforce, co-authored this article with Christopher Dean. To watch a video version of this content, click here. Automation is a huge buzzword in the media and entertainment industry these days, for good reason: media and entertainment companies use it to fuel growth while keeping customers happy. […] Salesforce January 13, 2023January 13, 2023 4 min read ShoppersData & InsightsMarketing: Direct & PersonalizationTechnology & InnovationConsumersThick DataCustomer ExperienceStreamingMarketing: Digital MediaExecutivesConsultingResults & InvestmentStrategyDept. FuelAssociates 0 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Is Amazon Live a Waste of Time? Kyle Porter is a Client Project Manager at Bobsled. From time to time, a client will ask me some version of the question: is Amazon Live worth the investment? For the uninitiated, Amazon Live is the e-commerce platform’s live-streaming tool, and it features an eclectic group of celebrities, influencers, and occasionally brand owners recommending […] Bobsled Marketing January 13, 2023January 13, 2023 < 1 min read AmazonSustainabilityStreamingResults & InvestmentMarketing: SocialMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Technology & Innovation NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions Everyone in the retail industry knows January means two things: lots of holiday returns and the venerable NRF Big Show, running Jan. 15-17, 2023 and featuring more than 950 exhibitors and 100 educational sessions. High-profile speakers for the event at New York City’s Javits Center include Olympic gymnast Simone Biles, actor and writer Kal Penn […] Retail TouchPoints January 13, 2023January 13, 2023 4 min read Technology & InnovationMetaverseBrick and MortarTrends: TechConsumersAssociatesHoliday & EventsMarketing: SocialDept. NonfoodMarketing: Retail MediaStore LocationLowesDept. ApparelData & InsightsStrategyPodcastsPartnershipsWalgreensKrogerOmnichannelAI / MLCompetitionInclusivityAmazonStreamingDept. BeverageShoppersConsultingMarketing: Direct & PersonalizationDept. Toys & GamesTargetReturnsTwitterDept. HBCNFTMarketing: Digital MediaInsight ProvidersOperations & Supply ChainGooglePredictions and ForecastsHome DepotWalmartTech: AITech: RoboticsTikTokHealth & WellnessExecutivesBest BuyDollar GeneralDeliveryCVSDept. Grocery7-Eleven & Speedway 0 Saving Bookmark this article Bookmarked 4
Media & Marketing The Save Mart Co. rolls out movie rewards promotion Shoppers can earn rewards for free theater tickets or streaming Supermarket News January 12, 2023January 12, 2023 < 1 min read StreamingShoppersMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Channel: Delivery Bev Alc Retail Media with Drizly’s Amit Patel The CPG Guys speak with Amit Patel, SVP of Startegic Partnerships and Monetization at Drizly, the world’s largest alcohol marketplace and the best way to shop beer, wine and spirits. Follow Amit Patel on LinkedIn at: https://www.linkedin.com/in/patelaa/Follow Drizly on LinkedIn at: https://www.linkedin.com/company/drizly/Follow Drizly Ads online at: https://ads.drizly.com/ Amit answers these questions: 1) Please provide us […] The CPG Guys January 11, 2023January 11, 2023 2 min read DrizlyMarketing: SocialMarketing: Retail MediaDept. Adult BevPodcastsPartnershipsDept. BeverageUnileverESG and CSRExecutivesMarketing: BroadcastMarketing: Digital MediaTechnology & InnovationCOVID19 0 Saving Bookmark this article Bookmarked
Media & Marketing Kroger launches brand campaign spotlighting its health services The retailer is using streaming video, radio commercials, social media and in-store signage to let consumers know about the registered dietitians, pharmacists and other resources at its stores. Grocery Dive January 10, 2023January 10, 2023 < 1 min read KrogerHealth & WellnessStreamingConsumersMarketing: SocialMarketing: In StoreMarketing: Digital MediaMarketing: BroadcastESG and CSRBrick and Mortar 0 Saving Bookmark this article Bookmarked
Media & Marketing NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement At launch, Amazon, Netflix and Disney have not signed on to the Joint Industry Committee, absences that could possibly limit the group’s effectiveness. MarketingDive January 9, 2023January 9, 2023 < 1 min read StreamingPredictions and ForecastsMarketing: Digital MediaAmazon 0 Saving Bookmark this article Bookmarked
Trends & External Forces How to Create Value Using Proven Content Marketing Strategies In an increasingly fast-paced world, it’s important for companies across sectors to stay up-to-date on the latest trends and strategies that help them reach their target audience and achieve their marketing goals. As we dive into 2023, a clear and effective content marketing strategy that promotes the creation and distribution of valuable, relevant, and consistent […] Rethink Retail January 7, 2023January 7, 2023 3 min read Predictions and ForecastsConsumersData & InsightsMarketing: SocialTargetStrategyStore LocationStreamingShoppersPartnershipsOperations & Supply ChainMarketing: Direct & PersonalizationMarketing: Digital MediaESG and CSRData VisualizationTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Media & Marketing Campaign Trail: Why Sport Clips joined the ASMR fan club The salon franchise employed sound in streaming ads to immerse listeners in its multi-sensory MVP haircut, driving a 15% jump in brand awareness. MarketingDive January 7, 2023January 7, 2023 < 1 min read StreamingMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Shopper & Customer Nature Made kicks off new ad campaign WEST HILLS, Calif. — Nature Made launched “The Start of Something Great,” one of its largest advertising campaigns to date, which focuses on establishing Nature Made vitamins as the transformative regimen to set good days in motion. The Start of Something Great The campaign, which is running across three major broadcast networks along with a […] MMR January 6, 2023January 6, 2023 2 min read ConsumersHealth & WellnessMarketing: SocialGoogleMeta (Facebook)TikTokStreamingData & InsightsTechnology & InnovationStore LocationResults & InvestmentPredictions and ForecastsESG and CSRPartnershipsMarketing: Digital MediaCOVID19ExecutivesMarketing: BrandMarketing: BroadcastAgencies 0 Saving Bookmark this article Bookmarked
Shopper & Customer What End-of-Year Insights Say About the State of Consumers in 2023 End-of-year shopping data is streaming in, and it’s already revealing clues about how consumers may buy in the upcoming year. That’s what Rachel Tipograph, CEO and Founder of MikMak, and Matt Britton, CEO and Founder of Suzy, dug into in the recent webinar, “State of the Consumer: How End-of-Year Consumer Shopping Can Uncover 2023 […] MikMak January 6, 2023January 6, 2023 < 1 min read ConsumersPredictions and ForecastsData & InsightsExecutivesStreamingMarketing: SocialMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Retailer Media The 2022 OMNIES Awards The CPG Guys Present the 2022 OMNIES Awards featuring: Andrea Leigh from Allume Group Melissa Burdick from Pacvue Bryan Gildenberg from Confluencer Commerce Peter V.S. Bond from Fetch Sri Rajagopalan is the episode emcee. The following award categories are discussed: * Best Retail UX * Best Shoppable Media Experience * Best New Commerce Experience * […] The CPG Guys December 25, 2022December 29, 2022 < 1 min read Marketing: Retail MediaPodcastsOmnichannelData & InsightsTechnology & InnovationPartnershipsMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Media & Marketing Nike unveils Training Club workouts on Netflix Omnichannel retailer Nike will be launching Training Club workout content for Netflix users to stream from 30 December in time for the new year. The sportswear retailer said the streaming… The post Nike unveils Training Club workouts on Netflix appeared first on Latest Retail Technology News From Across The Globe – Charged. ChargedRetail December 24, 2022December 24, 2022 < 1 min read StreamingDept. ApparelInternational - UKTechnology & InnovationOmnichannelMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Media & Marketing Retail Media Networks Positioned To Capitalize On Viewing Trends As part of an analysis of how legacy linear media networks are likely to fare in 2023 as the ways in which people consume media evolves, The Information offers this prognostication: “The consensus view is that ad spending on linear inventory will fall 6% to 7% next year, while spending on digital inventory (including Connected […] MorningNewsBeat December 23, 2022December 23, 2022 2 min read Marketing: Retail MediaOperations & Supply ChainTargetPredictions and ForecastsMarketing: BroadcastStreamingMarketing: Digital MediaAmazonGooglePricing & PromotionsProcter & GambleTechnology & InnovationTrends: Marketing 0 Saving Bookmark this article Bookmarked 4
Media & Marketing Social media top beneficiary as economy forces ad budgets to shift Advertisers in Q4 spent more on social media, search, CTV, mobile in-app and streaming audio, per Advertiser Perceptions. MarketingDive December 22, 2022December 22, 2022 < 1 min read EconomyMarketing: SocialESG and CSRStreamingMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Corporate Strategy Media planning 101: The ultimate guide for marketers Why is media planning so important? We’re glad you asked. In today’s competitive global media landscape, effective media planning is vital to saving time while driving greater brand awareness, engagement, conversions, and revenue. The magic words every marketer wants to hear. Choosing the right marketing channels to share high-performing content is key to media planning […] GWI (Global Web Index) December 22, 2022December 22, 2022 7 min read StrategyConsumersMarketing: SocialTargetData & InsightsTechnology & InnovationESG and CSRPredictions and ForecastsMarketing: OOHTrends: ConsumerTrends: MarketingPodcastsRestaurantsMarketing: BroadcastDept. FreshMarketing: Digital MediaDept. BeverageGoogleMeta (Facebook)Operations & Supply ChainPhilanthropyTikTokMarketing: Retail MediaAgencies 0 Saving Bookmark this article Bookmarked
Media & Marketing WSJ: YouTube vies for NFL Sunday Ticket to shore up streaming position Talks for the package, which are reportedly far along, show the league continuing its move toward a digital-first future. MarketingDive December 21, 2022December 21, 2022 < 1 min read StreamingMarketing: SocialMarketing: Digital MediaPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Retailer Media Home Improvement Retail Media with Lowe’s One Roof Media Network’s Abi Subramanian The CPG Guys, PVSB and Sri are joined in this episode by Abi Subramanian, Vice President of Lowe’s One Roof Media Network, a robust portfolio of omnichannel advertising services powered by Lowe’s customer data, real-time shopping trends, and proven marketing expertise. Follow Abi Subramanian on LinkedIn at: https://www.linkedin.com/in/abishake/ Follow Lowe’s on LinkedIn at: https://www.linkedin.com/company/lowe’s-home-improvement/ Follow […] The CPG Guys December 21, 2022December 21, 2022 2 min read Marketing: Retail MediaMarketing: SocialPartnershipsLowesPodcastsData & InsightsOmnichannelPredictions and ForecastsMarketing: In StoreMarketing: Digital MediaShoppersTechnology & InnovationInclusivityTrends: Shopping 0 Saving Bookmark this article Bookmarked
Media & Marketing Consumer support for ads in streaming services remains solid, study finds Fifty-seven percent of viewers would prefer ads shown during their programming if it meant saving a few extra dollars each month. MarketingDive December 21, 2022December 21, 2022 < 1 min read StreamingMarketing: Digital MediaConsumers 0 Saving Bookmark this article Bookmarked
Media & Marketing Amazon Said To Be Among Final Bidders For NFL Sunday Ticket Amazon and Google-owned YouTube reportedly are the last players standing in the negotiations to gain the rights to NFL Sunday Ticket. According to The Verge, “Both companies have reportedly placed bids on Sunday Ticket and have already made forays into live sports, with Amazon Prime Video streaming Thursday Night Football and YouTube TV carrying a […] MorningNewsBeat December 20, 2022December 20, 2022 < 1 min read AmazonMarketing: BroadcastStreamingMarketing: SocialCompetitionMarketing: Loyalty & SubscriptionMarketing: Digital MediaGoogleDept. Toys & GamesDept. Nonfood 0 Saving Bookmark this article Bookmarked
Department: Food Amazon signs deal to produce Warhammer shows and sell merchandise Amazon.com has reached a deal with Games Workshop to develop film and television productions based on its Warhammer science fiction video game. It will also sell merchandise connected to the franchise. Amazon spends billions on its Prime Video Streaming service, a key component of its Prime membership plan. RetailWire December 17, 2022December 17, 2022 < 1 min read AmazonDept. PerimeterDept. FreshStreamingMarketing: Digital MediaDept. Toys & GamesDept. Nonfood 0 Saving Bookmark this article Bookmarked
Media & Marketing Lidl becomes first sponsor of Spotify’s UK Christmas Number 1s playlist The deal sees Lidl audio ads featured alongside tracks in the streaming service’s playlist of 45 number one Christmas hits from through the decades The Grocer December 15, 2022December 17, 2022 < 1 min read LidlStreamingHoliday & EventsMarketing: BroadcastInternational - UKMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
International Department: Food Acquisitions, Divestitures & Mergers Corporate Finance International Trends & External Forces Mondelēz International Reports Q4 and FY 2022 Results Full Year Highlights Net revenues for the full year increased +9.7% driven by Organic Net Revenue1 growth of +12.3% with underlying Volume/Mix of +2.7%. For the fourth quarter, Net revenues increased +13.5% driven by Organic Net Revenue1 growth of +15.4% with underlying Volume/Mix of +1.6% Diluted EPS was $1.96, down 35.5%; Adjusted EPS1 was $2.95, up +11.9% on […] Written by Mondelez February 1, 2023February 1, 2023 Saving Bookmark this article Bookmarked
Technology & Innovation Technology & Innovation Trends & External Forces Associates & Employees Robots could surpass workers at Amazon by 2030, Cathie Wood says KEY POINTS “We are just at the dawn of the robotics age. And I would say artificial intelligence and battery technology are all a part of that movement as well,” Cathie Wood said. Amazon had more than 1.6 million workers at the end of 2021, according to its most recent annual report. Wood’s Ark Innovation […] Written by CNBC February 1, 2023February 1, 2023 Saving Bookmark this article Bookmarked
Channel: Dollar/Value Department & Category ESG Partnerships & Alt Profit International Stores & Formats Aldi expands Too Good To Go partnership nationwide following successful trial Aldi is rolling out its partnership with the world’s largest surplus food platform, Too Good To Go, across all of its 990 UK stores. Following a successful trial last year, Aldi is now offering surplus food bags available nationwide, in a bid to tackle food waste while also offering even lower prices to customers. The […] Written by Talking Retail February 1, 2023February 1, 2023 Saving Bookmark this article Bookmarked
Shopper & Customer Channel: Ecommerce & Digital Channel: Grocery Department & Category Department: Nonfood Corporate Strategy Corporate Finance Media & Marketing Retailer Media Agencies & Vendors Data & Insights Shopper & Customer Technology & Innovation Trends & External Forces Retail Operations Stores & Formats dunnhumby’s Sixth Annual Retailer Preference Index (RPI) for U.S. GroceryTHE GROCERS BEST ‘BUILT TO LAST’ H-E-B, Costco Best Navigate The 2020 – 2022 Pandemic Grocery Market Upheaval, Bumping Amazon From Its Top Ranking Customers emerged from 2020 – 2022 placing more importance than ever on finding the right balance of savings and quality while placing less importance on saving time. Pandemic surge in retailer digital capabilities and consumer digital adoption […] Written by dunnhumby February 1, 2023February 1, 2023 Saving Bookmark this article Bookmarked
Data & Insights Department & Category Department: Food Data & Insights Shopper & Customer Trends & External Forces Associates & Employees Holiday & Events Charted: U.S. Egg Prices More Than Double in 2022 Charted: U.S. Egg Prices Double in 2022 Eggs are a staple food for many countries around the world, and the U.S. is no exception. Americans eat between 250‒280 eggs a year on average. Eggs are also easy to cook, protein-dense and supply many daily vitamins needed for healthy living, making them a popular meal or […] Written by Visual Capitalist February 1, 2023February 1, 2023 Saving Bookmark this article Bookmarked