Media & Marketing WSJ: Amazon exploring ad tier for Prime Video An ad-supported tier would follow streaming industry trends and could boost an ad business that has been a bright spot amid headwinds. MarketingDive June 8, 2023June 8, 2023 < 1 min read StreamingAmazonMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Media & Marketing Amazon Said To Plan Ad-Supported Tier For Prime Video The Wall Street Journal reports that Amazon “is planning to launch an advertising-supported tier of its Prime Video streaming service as it looks to further build its ad business and generate more revenue from entertainment.” The discussions of such an offering, the Journal writes, “come in the wake of cost-cutting reviews across the company’s businesses, […] MorningNewsBeat June 8, 2023June 8, 2023 4 min read AmazonStreamingDept. NonfoodDept. Toys & GamesMarketing: Digital MediaExecutivesStrategyResults & InvestmentMarketing: Loyalty & SubscriptionOperations & Supply ChainTechnology & InnovationPredictions and ForecastsMeta (Facebook)PodcastsEconomyMarketing: UGCMarketing: SocialGoogleData & InsightsMarketing: Broadcast 0 Saving Bookmark this article Bookmarked
Shopper & Customer With Consumers Awash in Subscriptions, Brands Set Sights on Paid Membership The subscription economy has been the subject of dire headlines recently, with terms like “subscription fatigue,” “the great unsubscribe” and even “subscription apocalypse” being bandied about. Some stats support the gloomy outlook: according to Kearney, 40% of consumers feel they have too many subscriptions, and subscription ecommerce is predicted to have its slowest growth year […] Retail TouchPoints June 6, 2023June 6, 2023 7 min read ConsumersShoppersStreamingMarketing: Loyalty & SubscriptionAmazonTechnology & InnovationDept. NonfoodCostcoMarketing: SocialPricing & PromotionsRestaurantsMarketing: TradeEconomyDept. BeverageResults & InvestmentMarketing: Digital MediaExecutivesCompetitionReturnsDept. HBCPredictions and ForecastsDept. ApparelWalmartSustainabilityMarketing: In StoreData & InsightsMarketing: BroadcastDept. DeliPartnershipsESG and CSRDept. Fresh PreparedDeliveryMerchandisingBest BuyBlueApronBrick and MortarCOVID19Operations & Supply Chain 0 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Could Amazon Make Mobile Phone Service A Prime Benefit? Bloomberg reported over the weekend that Amazon “has been talking with wireless carriers about offering low-cost or possibly free nationwide mobile phone service to Prime subscribers, according to people familiar with the situation. “The company is negotiating with Verizon Communications Inc., T-Mobile US Inc. and Dish Network Corp. to get the lowest possible wholesale prices. […] MorningNewsBeat June 5, 2023June 5, 2023 2 min read AmazonConsumersWalmartStreamingMarketing: Loyalty & SubscriptionTechnology & InnovationShoppersPricing & PromotionsPartnershipsMarketing: Digital MediaEconomyDelivery 0 Saving Bookmark this article Bookmarked
Media & Marketing How effective are ads on social media? “Social media is not a broadcast platform, it’s a place where communities form and thrive, and brands can build genuine human connections with customers,” said Tamara Littleton from The Social Element. Tamara’s right, social is a big way brands can connect with consumers today. But it can be tricky to stand out when so many […] GWI (Global Web Index) June 5, 2023June 6, 2023 7 min read Marketing: SocialESG and CSRConsumersTikTokTargetTechnology & InnovationMarketing: Direct & PersonalizationMeta (Facebook)International - UKDept. ApparelStreamingStrategyTwitterGoogleResults & InvestmentMarketing: Digital MediaDept. HBCData VisualizationMarketing: UGCEconomy 0 Saving Bookmark this article Bookmarked
Shopper & Customer Cost of Food Forcing Consumers to Switch Brands With inflation rising at 4.9% which is less than a year ago, all the while, food prices still rose 7.7% between April 2022 and April 2023 consumers don’t like it and are migrating to other food brands or restaurants and that shift aka trial 61.3 percent of time leads to customer migration according to Steven […] Grocerant Guru June 4, 2023June 5, 2023 3 min read ConsumersDept. GroceryData & InsightsDept. BeverageEconomyRestaurantsCOVID19GovernmentStreamingDept. FreshMarketing: Digital MediaOwned Brands (Private Label)ShoppersBrick and Mortar 0 Saving Bookmark this article Bookmarked
Media & Marketing Streaming is still causing chaos — here’s what the numbers say The rapid growth of ad-free streaming and a writers strike point to subscription video’s challenges, but emerging from the turmoil may require an old solution. MarketingDive June 2, 2023June 2, 2023 < 1 min read StreamingMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Media & Marketing Content Marketing Strategy Framework: Everything you should know If your job is somehow related to the Ecommerce field, It is almost impossible to not hear the famous quote : Content is king. Bill Gates We can assume that this quote is the primary pillar of “Content Marketing” popularity in this era. Content marketing is an effective way to reach, engage and convert a […] Ecommerce Nation June 1, 2023June 1, 2023 12 min read Marketing: SocialESG and CSRStore LocationShoppersTargetStrategyData & InsightsTechnology & InnovationHealth & WellnessData VisualizationDept. Natural / OrganicOperations & Supply ChainMeta (Facebook)SustainabilityMarketing: Direct & PersonalizationResults & InvestmentConsumersMarketing: Loyalty & SubscriptionAcquisitionStreamingMarketing: Retail MediaDept. NonfoodDept. ApparelConsultingAssociatesMarketing: Digital MediaPricing & PromotionsPartnershipsNestleMergersDept. HBCPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Media & Marketing How State Farm meets the challenge of Gen Z marketing with esports The insurance firm’s “Gamerhood Challenge” is returning for a second year with bigger challenges and adding YouTube as a streaming partner. MarketingDive May 31, 2023May 31, 2023 < 1 min read ConsumersStreamingPartnershipsMarketing: SocialMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Department: Consumer Durables Going Green: How Brands Can Grow Revenue While Saving the Planet Consumers have become incredibly knowledgeable when it comes to the ways in which companies operate — from technical matters like data usage and privacy to societal issues like diversity, equity and inclusion. In turn, we’ve seen decision making not only become more complex, but also more directly related to individual values and moral standards. And while […] Katie Murphy May 30, 2023May 31, 2023 3 min read SustainabilityConsumersData & InsightsTechnology & InnovationCOVID19ShoppersPepsiCoESG and CSRInclusivityEconomyPredictions and ForecastsOperations & Supply ChainTech: AIPartnershipsMarketing: Digital MediaDept. DairyGoogleDept. RefrigeratedDept. FreshDept. ApparelAI 0 Saving Bookmark this article Bookmarked
Data & Insights Talk data to me, SeeHer: gender representation, ads to challenge stereotypes, and AI In this series, Talk data to me, we chat with leaders from the world’s biggest brands and agencies about how they’re using insights to drive their business strategies. We caught up with Latha Sarathy, Chief Research Officer of the Association of National Advertisers and EVP of Analytics, Insights, and Measurement for SeeHer, the ANA’s global […] GWI (Global Web Index) May 30, 2023May 30, 2023 5 min read Technology & InnovationConsumersData & InsightsAIInclusivityPredictions and ForecastsMarketing: SocialAgenciesStrategyStreamingTrends: MarketingExecutivesPartnershipsMarketing: Digital MediaInternational 0 Saving Bookmark this article Bookmarked
Data & Insights Why AMC’s instructional queries are not enough (An example of an instructional query in AMC) How do instructional queries fall short? Let’s take an example: path to purchase. AMC’s instructional query for path to purchase automatically removes duplicate views of the same ad format. Let’s say a customer viewed a Sponsored Products ad, then another Sponsored Products ad, and then a Sponsored […] Intentwise May 30, 2023May 30, 2023 4 min read Data & InsightsAmazonMarketing: ShopperShoppersTechnology & InnovationTargetPricing & PromotionsPop UpsMarketing: Digital MediaAgencies 0 Saving Bookmark this article Bookmarked
Corporate Purpose Media Context and Brand Suitability Where an ad appears can sometimes communicate more than the ad itself. Keith Browning, LinkedIn’s brand marketing global lead, shared an interesting analogy a few years ago on the relative importance of content and context. He recounted an experiment by Joshua Bell, one of the top violinists in the world. One day, Joshua stepped onto […] Tom Fishburne May 22, 2023May 22, 2023 2 min read Fun & HumorMarketing: Digital MediaMarketing: SocialTargetPhilanthropyMarketing: BrandData & InsightsConsumersAI 0 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Amazon Live – Is Streaming Worthwhile? Since its 2019 launch, Amazon Live remains a priority for Amazon in its push to attract more ‘top of funnel’ marketing activity from brands. Options available for brands include creating their own live stream or having their product integrated into other creators’ videos and live shows. The purpose is to create a dedicated space to […] Momentum Commerce May 18, 2023May 18, 2023 3 min read AmazonStreamingMarketing: SocialMarketing: Digital MediaData & InsightsDept. PerimeterDept. FreshPricing & PromotionsShoppersMarketing: Loyalty & SubscriptionInternationalDept. HBCHealth & Wellness 0 Saving Bookmark this article Bookmarked
Technology & Innovation Google, Generative Search, And The Web’s Uncertain Future The demo was beautiful. At Google’s IO developer conference this week, the company showed an experimental version of its search engine handling an almost unimaginably difficult query. Asked whether a family with kids under three years old and a dog would prefer Arches National Park or Bryce Canyon, Google scoured the internet and returned a […] Bigtechnology May 12, 2023May 17, 2023 5 min read Technology & InnovationAIBigTechGoogleAmazonCryptoData & InsightsPodcastsDept. BeverageStreamingStore LocationPredictions and ForecastsChatGPTMarketing: SocialESG and CSRSustainabilityDept. PetTwitterMarketing: BroadcastMarketing: Digital MediaConsumersBig DataAssociatesHoliday & EventsDept. FuelDept. Natural / OrganicDept. OTCInsight ProvidersMeta (Facebook)PartnershipsWeather 0 Saving Bookmark this article Bookmarked
Retailer Media Looking Beyond Retail Media’s Familiar 4 Walls: The Importance of Omnichannel in ‘Retail Media 2.0’ For retailers that have spent years or decades building up their businesses, stores have been shaped into castles — absolute domains where the retailers are able to control the infrastructure through a complete understanding of what, when and how they sell. Endcaps, wobblers, shelf talkers and other essential tools shaped what we can now consider […] Troy Townsend May 12, 2023May 12, 2023 3 min read Marketing: Retail MediaOmnichannelShoppersMarketing: SocialUnileverDept. NonfoodMarketing: In StorePredictions and ForecastsCustomer ExperienceBrick and MortarESG and CSRMarketing: Loyalty & SubscriptionPartnershipsTikTokTechnology & InnovationStore LocationResults & InvestmentProcter & GambleMerchandisingMeta (Facebook)Marketing: OOHMarketing: TradeWalmartMarketing: Digital MediaData & InsightsExecutivesKrogerAlbertsons / Safeway 0 Saving Bookmark this article Bookmarked 5
Media & Marketing Retailers see big opportunities in live streaming Live shopping in the U.S. is expected to grow to $32 billion this year, according to Coresight Research. Amazon.com, Walmart and other retailers are rapidly getting into live streaming to capture a share of the growing market. RetailWire May 10, 2023May 10, 2023 < 1 min read StreamingMarketing: Digital MediaWalmartTechnology & InnovationAmazon 0 Saving Bookmark this article Bookmarked
Data & Insights Seasonal Marketing and Merchandising: Closing the Gap Between the Store Experience and Digital David Feinleib is the founder and CEO of IT’SRAPID, a leading ecommerce visual content creation company. When it comes to creating awareness for your products, in-store seasonal marketing is one of the most effective ways to attract, engage, and convert shoppers because it’s both visually and physically appealing. Consider the colorful and memorable seasonal marketing […] Digital Shelf Institute May 8, 2023May 8, 2023 11 min read AITechnology & InnovationShoppersDept. FreshMerchandisingMarketing: In StoreDept. NonfoodHoliday & EventsDept. PerimeterMarketing: SocialPepsiCoChatGPTData & InsightsPartnershipsPricing & PromotionsConsumersMarketing: Retail MediaSustainabilityMarketing: Digital MediaESG and CSRMeta (Facebook)Operations & Supply ChainStrategyData VisualizationTech: AIExecutivesTikTokDept. BeverageDept. Adult BevDeliveryBrick and MortarHealth & Wellness 0 Saving Bookmark this article Bookmarked
Technology & Innovation Amazon launches free channels, check marks come to Gmail and OpenAI raises more moolah It’s that time of week again, folks — Week in Review (WiR) time. For those new to the scene, WiR is TechCrunch’s regular newsletter that recaps the biggest tech stories over the past few days. There’s no better digest for the person on the go, we’d argue — but of course, we’re a little biased. […] TechCrunch May 6, 2023May 8, 2023 5 min read Technology & InnovationAIAmazonMarketing: SocialTwitterChatGPTResults & InvestmentGoogleExecutivesMarketing: VoiceMarketing: BroadcastPartnershipsPodcastsStreamingPredictions and ForecastsAcquisitionCompetitionInclusivityMarketing: In StoreMeta (Facebook)Marketing: Loyalty & SubscriptionSustainabilityTrends: FinanceblockchainAutonomous VehiclesDept. FreshMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Media & Marketing Hand-Held Food Marketing Partnerships Can Garner New Customers Who is your customer and where are they shopping today. That said, don’t stop where will they be shopping next week, next month, next year. What channels of distribution are your entrees, sides, or deserts selling? Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that if you are not evolving with […] Grocerant Guru May 5, 2023May 5, 2023 4 min read InstacartPartnershipsMarketing: BroadcastStreamingDeliveryData & InsightsConsumersDept. GroceryMarketing: Digital MediaMarketing: SocialDept. FreshShoppersDept. BeverageDept. PerimeterTechnology & InnovationMarketing: Retail MediaDept. ApparelResults & InvestmentTwitterBrick and MortarMeta (Facebook)Operations & Supply ChainPredictions and ForecastsDept. NonfoodTrends: TechDept. PetESG and CSRDept. HBCInternational - North America 0 Saving Bookmark this article Bookmarked
Retailer Media It’s Time for a Retail Media Rebellion: a CEO’s POV Forecasts predict retail media ad spend will grow to $61.15 billion in 2024, making it the most dynamic and influential advertising marketplace that could benefit from revenue boosts and first-party data. From 2021 to 2022, the retail media space gained significant traction but forced retailers to turn to out-of-the-box solutions without set goals to solve […] Retail TouchPoints May 5, 2023May 5, 2023 3 min read Marketing: Retail MediaTechnology & InnovationData & InsightsPartnershipsSustainabilityPredictions and ForecastsAmazonExecutivesResults & InvestmentCompetitionMarketing: In StoreWalmartBigTechInstacartMarketing: SocialTargetMarketing: Direct & PersonalizationMarketing: Digital MediaMeta (Facebook)GoogleDeliveryVendorsCOVID19Marketing: Trade 0 Saving Bookmark this article Bookmarked
Media & Marketing Amazon brings greater precision, interactivity to football streaming ads “Thursday Night Football” stood as the crown jewel of the company’s NewFronts presentation, which also featured announcements around measurement partners and Freevee. MarketingDive May 2, 2023May 2, 2023 < 1 min read StreamingMarketing: Digital MediaAmazonPartnerships 0 Saving Bookmark this article Bookmarked
Shopper & Customer Build Customer Loyalty Through Music In a post-pandemic world, there’s a real opportunity for brick-and-mortar businesses to leverage sensory modalities — especially visual, tactile and auditory — to create a unique experience for their brand. Many of the nation’s largest retailers are transforming their stores from places where consumers simply transact into multisensory experiences to increase brand affinity and loyalty. Music is […] Ola Sars April 27, 2023April 27, 2023 2 min read ConsumersShoppersDept. BeverageStore LocationStreamingMarketing: Loyalty & SubscriptionMarketing: In StoreExecutivesCustomer ExperienceMarketing: Digital MediaData & InsightsBrick and MortarTechnology & InnovationCOVID19Dept. GroceryMarketing: PrintMarketing: SocialOperations & Supply ChainPartnerships 0 Saving Bookmark this article Bookmarked
Corporate Finance Fanatics moves one step closer to IPO, hiring Meta’s head of investor relations [[ Getty Images Fanatics has long been rumored as a potential IPO candidate as the e-commerce and sports business platform has continued to increase its valuation and its reach. While an IPO is not on the immediate horizon, the company is taking a step in the direction of preparing for one, hiring Meta’s investor relations […] CNBC April 27, 2023April 27, 2023 4 min read Results & InvestmentStart UpsMeta (Facebook)ExecutivesCryptoAssociatesNFTStreamingMarketing: SocialInstacartDeliveryJohnson & JohnsonConsumersDept. FuelDept. NonfoodDept. Toys & GamesEconomyPartnershipsHealth & WellnessKraftHeinzMarketing: Digital MediaPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Operations & Supply Chain How Individual Organizations Can Help Protect the Supply Chain A supply chain is only as strong as its weakest link. Many of us were reminded of that fact during the pandemic, when everyday items that had always been readily available, like toilet paper, started to disappear from stores. Even with those days now largely behind us, scattered supply chain disruptions have persisted, most recently […] Jeffrey Engle April 25, 2023April 25, 2023 3 min read Operations & Supply ChainVendorsLegal & CriminalDept. NonfoodData & InsightsPartnershipsAssociatesResults & InvestmentConsumersGovernmentCOVID19StrategyBrick and MortarDept. DairyDept. PaperExecutivesMarketing: Digital MediaPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Media & Marketing Expedia Group launches ‘shoppable’ platform with inspirational travel content The GoUSA streaming hub “bridges the gap in travel marketing between the growing influence of streamed movies and TV on tourism and travel bookings,” according to the company. MarketingDive April 21, 2023April 21, 2023 < 1 min read StreamingMarketing: Digital MediaMarketing: Broadcast 0 Saving Bookmark this article Bookmarked
Media & Marketing Netflix’s DVD Rental Business Could Have A Buyer The Hollywood Reporter reports that DVD rental company Redbox, which has a network of more than 30,000 kiosks all over the country, is interested in buying Netflix’s DVD rental business, which is scheduled to be shut down later this year. Netflix said earlier this week that it would shut down the business that sent out […] MorningNewsBeat April 20, 2023April 20, 2023 2 min read StreamingMarketing: Digital MediaTechnology & InnovationPredictions and ForecastsExecutivesDollar GeneralBrick and Mortar 0 Saving Bookmark this article Bookmarked
Media & Marketing Netflix No Longer Will Mail It In Netflix has announced that it is shutting down its DVD-rental-by-mail business. Variety reports that since 1998, Netflix “has mailed out over 5 billion DVD and Blu-ray rentals to subscribers across the US … Netflix’s revenue from the DVD-by-mail biz has — by design — steadily declined over the years, as the company wanted to push […] MorningNewsBeat April 19, 2023April 19, 2023 2 min read StreamingMarketing: Digital MediaUnileverOperations & Supply ChainPredictions and ForecastsExecutivesDeliveryBrick and Mortar 0 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Amazon Raises Its Voice From the Hollywood Reporter: “Amazon’s Prime Video is rolling out a streaming feature that will allow viewers to increase the dialogue in movies and TV shows. “The feature is called Dialogue Boost and, according to Amazon, it lets you raise the volume of dialogue relative to background music and effects, ‘creating a more comfortable and […] MorningNewsBeat April 19, 2023April 19, 2023 < 1 min read AmazonTechnology & InnovationAIStreamingMarketing: Digital MediaMarketing: Broadcast 0 Saving Bookmark this article Bookmarked
Media & Marketing Warner Bros. Discovery rebrands streaming service as Max The combined streaming platform offers a broad content offering and includes ad-lite and ad-free tiers. MarketingDive April 13, 2023April 13, 2023 < 1 min read StreamingMarketing: Digital MediaPricing & Promotions 0 Saving Bookmark this article Bookmarked
Channel: Mass Channel: Grocery - Natural Channel: Mass Channel: Specialty & Other Department & Category Department: Consumer Durables Department: Nonfood Corporate Strategy Media & Marketing Shopper & Customer Trends & External Forces Merchandising Stores & Formats Target Leapfrogs Walmart For Upscale Grocery Approach Bloomberg has a story about how “a slew of retailers are beefing up their grocery investments to lure in consumers cutting back on non-essentials like clothing and electronics. But as they lay out plans to improve their food offerings and supply chains, the big question is how does one compete with the mighty Walmart Inc. on […] Written by MorningNewsBeat June 8, 2023June 8, 2023 Saving Bookmark this article Bookmarked
Department: Beverage CPG: Adult Beverage CPG: Beverage CPG: Food CPG: Food & Bev CPG: HBC Channel: Ecommerce & Digital Channel: Restaurants Department & Category Department: Adult Beverage Department: Beverage Department: Food Department: HBC Department: Nonfood Corporate Strategy Corporate Finance Corporate Purpose ESG Media & Marketing Agencies & Vendors Data & Insights Shopper & Customer Technology & Innovation Trends & External Forces Merchandising Operations & Supply Chain Circana reveals 2022 New Product Pacesetters CHICAGO – Circana, formerly IRI and The NPD Group, has released its 2022 New Product Pacesetters, the 28th annual report revealing the top new product launches across food and beverage and nonfood sectors. The report illustrates the enduring power of CPG innovation, revealing that consumer spending on new product offerings remained elevated last year despite challenges […] Written by MMR June 8, 2023June 8, 2023 Saving Bookmark this article Bookmarked
Channel: Mass Channel: Mass Acquisitions, Divestitures & Mergers Media & Marketing Retailer Media Shopper & Customer Trends & External Forces Owned Brands (Private Label) Walmart Upgrades Its Digital Ad Network From Advertising Age: “Walmart Connect, which has made huge gains in recent years through digital advertising, is testing ways to bolster in-store pieces of its retail media network. “For the first time, Walmart Connect is selling ads on its revamped in-store radio network and integrating sampling programs with online offerings. While aspects of Walmart Connect’s […] Written by MorningNewsBeat June 7, 2023June 8, 2023 Saving Bookmark this article Bookmarked
Channel: Grocery Trends & External Forces Stores & Formats H-E-B expands its discount format Several years after opening its last Joe V’s location, H-E-B is reigniting the banner with two locations set to open in Dallas by 2025. Dive Brief: H-E-B announced Tuesday it is opening two Joe V’s Smart Shop by H-E-B stores in Dallas, marking the first time the grocer’s discount format will appear outside of the Houston area. […] Written by Grocery Dive June 7, 2023June 8, 2023 Saving Bookmark this article Bookmarked
Retailer Media ESG Media & Marketing Retailer Media Shopper & Customer Operations & Supply Chain Giant Eagle launches in-house retail media network Leap The platform leverages the chain’s loyalty program, bringing personalized ads to shoppers in-store, in-app, on social media and elsewhere, said Damian Scott, who heads up the grocer’s retail media and front-end digital operations. Dive Brief: Giant Eagle announced on Wednesday the debut of Leap Media Group, an in-house retail media arm that leverages the regional […] Written by Grocery Dive June 7, 2023June 8, 2023 Saving Bookmark this article Bookmarked