Marketing: Digital Media

  1. Retailer Media

Why Accurate Retail Media Measurement Is Now Non-Negotiable | DSI

“If manufacturers don’t have that shopping list of what it is that they want in return for their investment, they’re effectively giving money [away for] free.” — Gregor Murray, Vice President of Strategy, Digital Commerce Global The retail media business is booming, with ad spend in the category expected to grow to nearly $130 billion […]
10 min read
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  1. Media & Marketing

Marketers Need Authority To Build Profitable Brands

Strong brands produce significant, sustainable value for the firm. There is no real debate about this fact. The value of a brand can also be readily measured: it is the price premium the brand commands relative to a comparable unbranded product. And, unlike other easily imitated product or service differences, like quality and price, a […]
3 min read
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  1. Data & Insights

Need to Know: Why do we need cross-media measurement?

When we read about cross-media measurement in the trade press or hear industry leaders talk about it at industry conferences, it’s often presented as a distant dream that will never fully materialize. The media world is always going to outpace our ability to measure it, the thinking goes, and rather than chasing the ultimate solution, […]
4 min read
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  1. Trends & External Forces

U.S. elections are won in the media first. How will candidates use their political advertising dollars?

It’s an election year in the U.S., and the stakes couldn’t be higher. Political advertising spending in 2024 was already forecasted to leap past previous records, and the recent assassination attempt on Donald Trump and President Joe Biden’s unexpected exit have injected new energy—and funds—into the race at the top of the ticket, and a […]
3 min read
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  1. Data & Insights

ADBE Webcast

Join YipitData’s Nick Shields and Matt Wegner, on September 10, 2024 at 11:00 AM EDT for an in-depth analysis of Adobe Inc. (ADBE), exploring market performance and strategic insights. During this session, the team will cover: A comprehensive overview of YipitData’s ADBE product: What we cover and how it benefits you Key trends in Digital […]
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  1. Media & Marketing

Why Walgreens is Embracing the Shoppable TV Era

The streaming era isn’t just giving households one-click access to a seemingly endless supply of content; it’s enabling brands and retailers to deliver relevant and impactful advertising to target consumers, making media moments shoppable.  Walgreens Advertising Group is capitalizing on this opportunity by testing new connected TV (CTV) advertising offerings through Roku. For this week’s […]
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  1. Media & Marketing

New promotions from Staropramen

Staropramen has partnered with Paramount+ to offer a 30-day subscription to the streaming service, and has also launched a promotion with Everdure that will give consumers a chance to win one of 50 pizza ovens. Hannah Jeffery, brand manager – Staropramen, at Molson Coors Beverage… This story continues at New promotions from Staropramen Or just […]
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  1. Trends & External Forces

Connecting the dots on climate change

Case study Connecting the dots on climate change The power of local media in reaching audiences and driving awareness on climate change during extreme weather events. Contact us Introduction Understanding local media’s reach during extreme weather events Nielsen collaborated with Climate Central, a policy-neutral non-profit climate science organization, to assess the presence of accurate and […]
4 min read
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  1. Agencies & Vendors

Effective Targeting in a Privacy-First World

Carl Carter Senior Vice President, Media & Analytics In our first article in this series, Unified Measurement, we explored the opportunities for integrated measurement methods, such as Marketing Mix Modeling (MMM) and Media Lift, to help brands gain a more robust understanding of marketing effectiveness. Building on these principles, I believe that the convergence of […]
2 min read
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  1. Media & Marketing

NBCU Continues Push into Shoppable TV with New Paris Hilton Simulcast

NBCUniversal has announced a new partnership with video commerce platform TalkShopLive to create shoppable livestreams. The partnership debuted today with a simulcast livestream featuring entertainer and creator Paris Hilton, who will discuss her new album, Infinite Icon. The livestream will be viewable and shoppable across TalkShop.Live, Eonline.com, E!’s Instagram feed and Facebook page, ParisHilton.com and Hilton’s Instagram […]
2 min read
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  1. Channel: Delivery

DoorDash: A Food Industry Marketing Leader Setting the Pace for Success

Here we go again Steven Johnson the Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has an opinion, DoorDash stands as a beacon of innovation, seamlessly blending convenience, technology, and customer-centric value propositions. With its latest move—adding streaming benefits through a partnership with Max (the streaming service from Warner Bros. Discovery)—DoorDash continues to redefine what […]
4 min read
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  1. Data & Insights

The Power of Accessibility.

Accessibility is a key to successful businesses and individuals. Accessibility is defined as the quality of being easy to approach, reach, enter, speak with, use, or understand. Every individual and business should audit themselves on how accessible they are. a)        Do we speak simply without using buzz-word bingo and with authenticity, clarity and empathy? b)        […]
4 min read
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  1. Merchandising

Cheerios launches new packaging

Cheerios has launched new packaging to showcase the key nutritional attributes of its breakfast cereal range, highlighting its multigrain and high-fibre contents. This packaging refresh is part of a broader campaign launched by Cheerios featuring a digital media campaign focused on broadcast video on demand,… This story continues at Cheerios launches new packaging Or just […]
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  1. Technology & Innovation

Ray-Ban’s Meta Smart Glasses showcase the future of augmented reality for consumers

EssilorLuxoticca partnered with Meta (formerly known as Facebook) to create a collection of smart glasses under Ray-Ban. With its latest update released on April 2024, the current frames are the first to support live streaming and fully integrated Meta AI features. The design allows wearers to interact with their surroundings and even use prescription lenses […]
3 min read
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  1. Media & Marketing

Venu Attempts to Change the Game

Last week, pricing was announced for Venu, the upcoming standalone streaming sports service that will launch as a virtual MVPD. It will cost $42.99 a month, which is far more than any entertainment SVOD service, yet less than what you would pay to watch the same sports programming through a pay TV provider. Or is […]
3 min read
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  1. Stores & Formats

Positive early signs for new concept Londis store in Eastbourne

Another new Londis concept store recently opened with a new interior, including digital media screens, new signage and lots more. The 1,300sq ft Londis Eastbourne store is the third in retailer Dennis Silva’s current portfolio. Silva said: “I’ve worked in the convenience sector for more… This story continues at Positive early signs for new concept […]
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  1. Media & Marketing

Trend spotlight: What The Gauge shows us about media convergence

For three years now, we’ve been publishing a monthly recap of total broadcast, cable and streaming consumption on TV screens around the country. It’s called The Gauge™, and it’s underpinned by Nielsen’s leading audience measurement services across streaming and linear TV. A quick read each month, The Gauge is full of juicy insights on the […]
4 min read
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  1. Media & Marketing

So, farewell then Bromley Picturehouse. You were much more than a cinema and you will be greatly missed

On Thursday evening, the end credits sadly rolled for Bromley Picturehouse, with fans and friends gathering in the venue’s bar to raise a glass to the iconic London cinema. Dating back to 1936, representing the art deco style of famed architect George Coles., the building started life as an Odeon, became an Empire Cinema in […]
3 min read
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  1. Media & Marketing

The Record: Q2 U.S. audio listening trends

Americans spend almost 20% of every day with audio; in Q2 2024 that translated to 4 hours and 5 minutes of daily1 listening across both ad-supported and ad-free platforms like radio, podcasts, streaming music services and satellite radio. The enduring importance of audio in our media habits was a driver behind the launch of The […]
2 min read
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  1. Data & Insights

Need to Know: What is co-viewing, and why should you care?

TV has changed dramatically in recent years. New devices, distributors, streaming platforms, subscription models, and formats are transforming the industry and empowering viewers. But there’s one thing that hasn’t changed: People love to watch TV together. It depends on the occasion, of course—what the program is, the time of day, the size of the screen, […]
4 min read
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  1. Channel: Mass

How Store Design Teams are Thinking About Sustainability

Today’s store design teams are facing mounting pressures. More than three-quarters (76%) of respondents to Retail TouchPoints’ latest Store Design & Experience Survey expected their store design budgets to rise in some way over the next 24 months, but that doesn’t mean they can make careless investments.   Store design teams are simultaneously navigating: The […]
3 min read
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  1. Data & Insights

Future trends in loyalty programmes: the role of advanced technology and personalisation

Loyalty programmes have changed from simple point systems to offering special perks and even emotional ties with brands over the years. They appeal to people’s natural need for recognition and appreciation, which makes them more likely to connect deeply with brands.  These programmes constantly change as digital technology improves. They offer more advanced ways to […]
3 min read
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  1. Shopper & Customer

The Age Of Post-Funnel Marketing

For the last 50 years CPG and retail brand building has been focused on chasing awareness. The theory is that top-of-funnel recognition will lead to consideration, and if the brand is persuasive while spiraling further down the funnel, a consumer purchase will occur. Leave it to the impact of evolving culture and the presence of […]
4 min read
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  1. Data & Insights

How Brands Can Break Down Data Silos and Drive Incremental Sales | DSI

“Understanding — when you put money into a tactic — what the holistic impact is on sales that are incremental for your company is pretty essential to understanding if you should pay money for it or not, or cut it out of your strategy.”  — Meghan Corroon, CEO, ClerData Brands must become more data-driven if […]
9 min read
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  1. Media & Marketing

Self-Service Programmatic with Albertsons Media Collective’s Evan Hovorka & LiveRamp’s Lori Johnshoy

The CPG Guys are joined in this episode by Evan Hovorka, VP of Product & Innovation at Albertsons Media Collective & Lori Johnshoy, Head of Global Retail, Media Network & CPG Industry Strategy at LiveRamp, the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, […]
2 min read
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  1. Media & Marketing

Roku, Walgreens and the Future of CTV: Shoppable Ad Experiences

Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove of first-party data from the broader organization. As the official retail media network for the drugstore chain, WAG makes all decisions, and designs its core offerings, based on customer insights. “Everything we do really starts with insights,” […]
3 min read
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  1. Channel: Mass
  2. Channel: Mass

Walmart Tops List of Leading US Retailers By 2023 Sales

Walmart leads Forrester’s 2023 US retailer ranking, with Amazon in second. The top 10, representing 38% of total retail sales, remain unchanged from 2022. Walmart has once again secured the top position in Forrester’s annual ranking of the 67 largest US retailers (ranked by 2023 US net retail sales), with Amazon following closely in second […]
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