Marketing: Digital Media

  1. Data & Insights
Successful leaders, teams and companies that endure over the long run seek to find ways to balance, unite and integrate opposing dualities into a harmonic and flexible approach that leverage opposing tendencies without merging or averaging them. Here are three key dualities we should all become masters of managing whether it be personally or for […]
  1. Media & Marketing
In episode 443 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rob Robillard, chief merchandising officer of HSN, a leading interactive and lifestyle retailer that is part of Qurate Retail Group. Listen in as Robillard provides an overview of HSN’s history in enabling video commerce and live shopping (1:00), the retailer’s increased focus on streaming […]
  1. Media & Marketing
We are partnering on today’s episode with Pricespider, who helps the world’s brands, big and small, to enrich the consumer journey and build long-lasting relationships with their shoppers, resulting in more revenue and higher profit margins.  The CPG Guys are joined in this episode by SVP of strategy & Director of strategy for PriceSpider – […]
  1. Media & Marketing
Michaels has launched a new brand campaign and in-store selling activation to shine a spotlight on its MakerPlace by Michaels online marketplace. MakerPlace by Michaels was designed to be an Etsy challenger of sorts, creating a space for “makers” to connect with shoppers and sell their handmade goods. It also serves as a destination for […]
  1. Data & Insights
SharkNinja, a global product design and technology company, today named Horizon Next as their Media Agency of Record across the US and Canada. SharkNinja has engaged Next to design a data powered strategy that balances innovation and advanced analytics to accelerate retail and DTC growth. Next will leverage its game-changing proprietary connected marketing platform, blu., to identify actionable […]
  1. Channel: Mass
Following in the footsteps of Amazon Prime and Walmart+, Target announced the launching of Target Circle 360, a new paid membership program described by the company as “a new paid membership that includes unlimited free same-day delivery for orders over $35 in as little as an hour with no delivery fees or markups, free two-day […]
  1. Data & Insights
The media ecosystem is changing—70.6% of U.S. TV homes have a smart TV, up from 62.3% two years ago1. With widespread connected TV (CTV) adoption2 and increasing high-speed internet availability, new ways of watching have introduced new (and bigger) data sets. Innovations in audience measurement are critical to keep pace with audiences’ evolving media habits. […]
  1. Channel: Ecommerce & Digital
Advertising Age reports that Amazon has a new product team that is “developing a range of modeled and contextual addressability solutions” that, the story says, is “part of its long-term strategy to win online advertising in the post-cookie era.” “Addressability,”Ad Age explains, “allows for better targeting and measuring of specific audiences. Without cookies, internet ads […]
  1. Media & Marketing
FuboTV, a sports streaming platform, has taken legal action to halt a collaborative effort by Disney’s ESPN, Warner Bros. Discovery, and Fox. This move aims to thwart the partners’ plan of offering a bundled sports streaming package, which Fubo claims promotes illegal market manipulation and undermines its competitors.
  1. Media & Marketing
Audiences stream a record 40.8 billion viewing minutes on Jan. 13, 2024 Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January. While historically characteristic for the month, the uptick was perhaps more noteworthy because it was 1.4% above its level last year—a reporting period that was […]
  1. Channel: Ecommerce & Digital
The Associated Press reports that Amazon has been ordered by Mexico’s Federal Commission on Economic Competition (COFECE) to reveal its algorithms and inform vendors on the platform “of all the variables and factors that are taken into consideration in selecting promoted items, to encourage certainty and transparency.” In addition, COFECE is ordering Amazon to “wall […]
  1. Shopper & Customer
MNB reader Doug Galli has a reaction to my argument that while Amazon may try to steer shoppers to products with higher margins, so do many retailers: Kevin, you are correct on this point of how retailers “merchandise” and market their respective stores. You work to steer customers toward higher margin products, which might not […]
  1. Data & Insights
For Black Americans, content provides a common ground and sense of cultural credibility. Defined through media and exported globally in fashion, TV, music and more, this culture is fundamental in its ability to bridge meaningful connections with an increasingly diverse audience. And while representing Black America is already complex, 16% of the Black population is […]
  1. Technology & Innovation
Dear marketing readers: hang in with me here. I have a point. Promise. I started programming as a kid, writing multiplayer games for dial-up bulletin board systems (BBSs) — a precursor to the web and social media as we know it today. It was the late 80’s, early 90’s, and I mostly wrote in a […]
  1. Technology & Innovation
In years past, the word “on-demand” has been used to describe videos or streaming services. However, I believe that “on-demand” can now be used to describe the expectations of today’s consumer. Customers now want a shopping experience that’s always on, responds in real time, and gives the most up-to-date information. This has created a scenario […]
  1. Media & Marketing
Good piece in The Atlantic  about how so many streaming services adopted the “+” as a way of differentiating themselves.  (As in “Paramount+” or “Disney+.”)  My question is whether this is more a scattershot marketing effort that reflects a lack of conviction about what a thing is, not to mention what the economics of what […]
  1. Media & Marketing
While more TV content is available on demand than ever before, TV audiences are still eager to watch key programming live. And some of these big moments are getting viewers off the couch and out of the house. Whether they’re viewing in a bar with friends, on the road at an airport or working out […]
  1. Shopper & Customer
When the calendar turns over every year, consumers find comfort in numbers: pounds to lose, drinks to not drink, and in 2024 – dollars to save. Mintel research shows six in ten US adults noted improving their finances as one of their top three goals for the next year, only one percentage point lower than […]
  1. Technology & Innovation
Reacting to Amazon’s plan to create a pay tier for its Alexa smart speaker system, one MNB reader wrote: Our main household use for Alexa is to control lights, heat, and A/C.  If they start charging for it, we will stop using it.  There are many other platforms available for home control that do not […]
  1. Technology & Innovation
From having their morning coffee waiting for them at the click of a button, to winding down with a personalized movie recommendation on Netflix, consumers are accustomed to personalized experiences at every touchpoint throughout their day. Their expectations while shopping are no different. And while retailers are clear on the need to tailor for individual […]
  1. Media & Marketing
Americans streamed 21 million years’ worth of content last year The growing bounty of content on streaming services has forever changed TV viewing behavior, with streaming consumption now consistently accounting for the biggest driver of TV usage1. And while the time we spend with TV is largely flat, our time spent streaming video continues to […]
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  Don’t want to cook, don’t want to do dishes, well according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® your kids don’t want you hear you complain about cooking dinner either. Chuck E. Cheese has a new program for that has a great chance to make the entire family happy according […]
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Target reported Q4 and 2023 financial results at its annual investor day on March 5, 2024. Quarterly comp performance improved sequentially from Q2 to Q4, but 2023 ended with comps down -3.7%. Profitability outperformed expectations as the company realized $2B of operating income growth in 2023 and reported notable gross margin improvements. The stock was […]
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Comments from Chairman and CEO Rodney McMullen. "Kroger achieved strong 2023 results, in line with our long-term growth model and built upon three consecutive years of historic growth.

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