Marketing: Digital Media

  1. Media & Marketing

3 Things Connected TV Can Do that Linear Can’t

This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable) has fallen below 50%, according to Neilsen. But it’s not that people aren’t watching TV; it’s just that they are no longer watching it the way they used to: streaming is rapidly taking over and now represents […]
4 min read
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  1. Partnerships & Alt Profit

Unlocking Video Shopping’s Potential: 3 Essential Tips

Video shopping has emerged as an interactive digital experience allowing shoppers to connect with knowledgeable experts in real time. However, brands seeking to capitalize on its potential are realizing that seamlessly executing video shopping poses intricate challenges. In my experience leading retail experience strategy for brands across 10 countries, I’ve seen firsthand the stumbling blocks […]
3 min read
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  1. Media & Marketing

Unlocking new sports audiences with short form video

Take a look at a typical “For you” page on TikTok, and the chances are you’ll see clips ranging from dance tutorials and recipes, to highlights from the big football match, movie trailers, and even “Get ready with me for a night out”. That apparently random list shows how TikTok has become a one-stop shop […]
4 min read
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  1. Media & Marketing

Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing

Image courtesy Walmart Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new 23-part, serial ad campaign called Add to Heart that will be fully shoppable. Complete with romantic rendezvous in the Garden Center and dancing among the holiday décor, the shoppable commercial series will give rom-com […]
3 min read
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  1. Media & Marketing

The Small Seller’s Guide To Holiday Live Selling

The holidays have always been an opportune time for small business owners to attract new customers, but this year could prove especially fruitful for retailers with the right strategies, as the National Retail Federation predicts holiday spending will jump 3%-4% from last year.  While brick-and-mortar establishments are welcoming holiday shoppers with doorbuster deals and glittering […]
4 min read
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  1. Media & Marketing

Retail Media is Omni-Funnel: How to Master It

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future […]
4 min read
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  1. Media & Marketing

Sports continues to fuel broadcast gains in October; streaming surrenders almost a full share point

Editor’s note: This iteration of The Gauge includes a methodology change that more accurately differentiates Hulu Live and Hulu SVOD viewing. This change does not reflect a change in consumption. Rather, it reflects how viewing is being credited. The net impact is roughly half a share point, which affects both Hulu SVOD and total streaming. […]
4 min read
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  1. Data & Insights

Need to Know: How are TV audiences measured

To measure TV audiences, you need three key ingredients: a data source (a combination of panel and big data capable of properly representing viewing audiences); technology (to capture and correctly identify viewing data); and metrics (to make sense of that viewing data for all stakeholders). This article focuses on the last two ingredients: What specific […]
5 min read
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  1. Technology & Innovation

The Big Story: Ad Tech Report Card

DSPs and SSPs are being graded by TAG TrustNet on whether they comply with a key transparency initiative: sharing log-file data. Find out who’s passing and who’s failing. Then, we count the ways CTV suppliers are embracing programmatic buying. The post The Big Story: Ad Tech Report Card appeared first on AdExchanger.
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  1. Media & Marketing

TV content distribution is evolving, and audiences are reaping the benefits

As content monetization remains a top priority across the streaming landscape, distribution strategies are shifting to cast much bigger nets than they have in the past—a trend we first noted in our 2023 State of Play Report. Case in point, Nielsen’s U.S. streaming top 10 list for the week of Sept. 18, 2023, included five […]
4 min read
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  1. Partnerships & Alt Profit

NBCU Taps Walmart for Latest Shoppable TV Integration

NBCUniversal has teamed up with Walmart in a new commerce partnership that will allow Bravo fans to shop during programming on the network’s Peacock streaming service for the first time. The partnership will kick off with an integration in the Bravo reality series Below Deck Mediterranean, which takes viewers behind the scenes with the crew […]
3 min read
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  1. Media & Marketing

Prof G Markets: Third Quarter Review — with Aswath Damodaran

Scott shares his thoughts on WeWork’s bankruptcy, Saudi Arabia’s World Cup bid, and Disney’s full ownership of Hulu. Then Aswath Damodaran returns to the show to break down third quarter earnings season. They discuss Meta, Netflix and streaming, Instacart, the Ozempic effect, Birkenstock, Google, and Aswath’s new valuation for Tesla. Learn more about your ad […]
< 1 min read
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  1. Channel: Specialty & Other

Best Buy, Home Depot Embrace Live Video Shopping for Holiday

Ahh, holiday fare: Rudolph the Red-Nosed Reindeer, How the Grinch Stole Christmas…and live video shopping from two of the country’s biggest retailers, The Home Depot and Best Buy. Merry & Bright, Home Depot’s shoppable content series, drops its three 10-minute episodes on Nov. 1, 2023 on Vizio, where they will be accessible through the end […]
2 min read
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  1. Channel: Ecommerce & Digital

Judging Andy Jassy

The Information has an excellent  piece by correspondent Jessica E. Lessin about Andy Jassy in which it delves into his management style and priorities.  Here are four excerpts that grabbed my attention, and that I think are worth yours: •  “He has flattened the management team and expanded his direct reports. He’s scrapped far-off projects […]
4 min read
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  1. Media & Marketing

Charted: 50 Years of Music Industry Revenues, by Format

Charted: 50 Years of Music Industry Revenues, by Format In the ever-changing world of music, 2022 marked yet another milestone. For the seventh year in a row, recorded music revenues in the United States rose, hitting a record high of $15.9 billion. The graphic above uses data from the Recording Industry Association of America to […]
3 min read
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  1. Media & Marketing

Broadcast bounceback: New TV sports rights deals provide fans with free access to local games

Coming to a TV station near you: your favorite local sports team. As the television landscape evolves, access to local sports is changing—and the price point for some fans couldn’t be better: free. How is this possible? As audiences continue to migrate away from traditional cable packages, a handful of teams are partnering with local […]
3 min read
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  1. Media & Marketing

Mobile Platform Leadership in an Omnichannel World with InMobi’s Kunal Nagpal

The CPGGUYS are joined by Kunal Nagpal, who serves as Chief Business Officer at InMobi, responsible for global business strategy, product management, enterprise partnerships and client success on the sell side. InMobi Exchange is a marketplace for buying and selling advertisements across apps that work with InMobi and Meson, a true publisher-first mediation platform was […]
2 min read
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  1. Media & Marketing

As the horror genre grows, modern metadata can ensure that fans find what they’re looking for

No genre stands out in the lead-up to Halloween like horror, but its popularity has grown well beyond the arrival of the season. As of Oct. 10, 2023, the 43 horror films released theatrically this year had already generated more revenue than the genre’s total box office in 20221. That popularity extends to TV audiences, […]
5 min read
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  1. Trends & External Forces

Amazon Prime Video Plays Hardball For Its 2024 Ad Tier

The Information reports that “as Amazon gears up to run ads on its Prime Video streaming service early next year, company executives are asking advertisers to commit to spending significant amounts of money on the service in 2024. The requests, which ad executives say are more aggressive than what Netflix asked for when it launched […]
2 min read
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  1. Media & Marketing

Netflix Looks To Differentiate With Private Label Live Sports

Variety reports that while Netflix has wanted to get into live sports – just like Amazon and Apple – “it isn’t quite ready to start paying the massive rights fees that such activity usually requires.” And so, Netflix has come up with a solution:  “The streaming giant intends to launch a ‘Netflix Cup,’ a golf […]
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  1. Media & Marketing

Sports gave broadcast channels a second straight month of viewing gains in September

Sports viewing increased 360% on broadcast; streaming usage slips 1.7% Through the lens of overall TV viewing, September looked very similar to August, masking the nuances that illuminate true audience behavior. While total usage was generally flat with August, viewing behavior in September was notably unique. That uniqueness stems from changes in audience composition. With […]
4 min read
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  1. Media & Marketing

Best Buy to Exit Physical DVD and Blu-Ray Sales in 2024

In yet another sign of the triumph of streaming, Best Buy will reportedly stop selling physical DVDs in-store and online beginning in 2024, according to CNBC and other media outlets. The retailer will continue to sell DVDs and Blu-Ray discs through the 2023 holiday season. The news comes just a few weeks after Netflix announced […]
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  1. Media & Marketing

Netflix Plots Bricks-and-Mortar Retail Expansion

Bloomberg reports that Netflix plans to open new bricks-and-mortar retail locations that will combine retail, dining and live experiences, all keyed to programming on the streaming service. The company plans to open two of the units, dubbed Netflix House, in 2025, and then roll out the format in succeeding years. The story points out that […]
2 min read
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  1. Media & Marketing

Sea Change Occurs In How Teens Consume Content

CNBC reports on a new survey revealing that US teens say they consume more video content on YouTube than on Netflix. According to the story, polled teenagers “said they spent 29.1% of their daily video consumption time on Google-owned YouTube, beating out Netflix for the first time at 28.7%. Time on YouTube rose since the […]
< 1 min read
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  1. Shopper & Customer

How GSN Makes Buying Fine Jewelry Friction-Free and Fiscally Responsible

Gem Shopping Network (GSN) has carved a unique space in the shoppable media market: Its primary business is still conducted via linear television, akin to the Home Shopping Network and QVC, but it also is growing significantly through connected TV (CTV) and streaming platforms like Apple TV, Roku and YouTube. And thanks to a seamless […]
5 min read
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NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink

The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […]
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