Marketing: Digital Media

  1. Media & Marketing
BENTONVILLE, Ark. — Walmart+ is teaming up with Pawp to introduce a new telehealth benefit to its pet-owning members. Starting later this year, Walmart+ members will have 24/7 virtual access to Pawp’s team of veterinary professionals, providing unparalleled convenience and peace of mind. This new benefit provides a free pet health service for Walmart+ members […]
  1. Media & Marketing
MELVILLE, NY — KISS Products Inc. recently launched the “imPRESS Yourself” advertising campaign featuring the “imPRESS Express.” The international multimedia campaign, developed by the EGC Group , offered a first-of-its-kind showcase to demonstrate the speed and ease-of-use for both the imPRESS Press-on Manicure and the imPRESS Press-On Falsies. EGC said its mission was to create ads that […]
  1. Department: Food
BENTONVILLE, Ark. — Walmart recently opened two new Neighborhood Markets, one in Florida and one in Georgia, that offer expanded assortments and more space for pickup and delivery. The new stores, one in the Dune Lakes area of Santa Rosa Beach, Florida, and the other in the Vine City neighborhood of Atlanta, feature updated layouts […]
  1. Media & Marketing
Advanced audiences, also referred to as audience segments, is industry shorthand for groups of people that marketers put together for ad targeting purposes, using demographics, interests, media habits, shopping behavior and many other attributes curated from internal and external records. Advanced audience targeting has been around for a long time for many digital channels. But […]
  1. Shopper & Customer
Last month, Target made headlines when it launched its Target Circle 360 membership program, a paid extension of its existing Target Circle Rewards program. While media coverage notes that the recurring revenue generated by a subscription program could help mitigate Target’s recent trend of declining sales, it’s also a real-time case study for how retail […]
  1. Trends & External Forces
The IAB U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), quantifies annual podcast advertising revenues generated over the past year, analyzes revenue share by ad category and content genre, and forecasts future revenues through 2026. Key takeaways: After years of double-digit increases, 2023’s overall challenging […]
  1. Media & Marketing
Disney Advertising and Walmart’s retail media division Walmart Connect are teaming up to bring retail media insights to Disney’s streaming TV platforms, including Hulu and Disney+, for programmatic advertising campaigns and measurement. Walmart’s audience and measurement solutions will now be available for brands’ use across Disney’s addressable streaming inventory, offering advertisers closed-loop attribution on their […]
  1. Media & Marketing
Still just in its first year of offering television advertising, Amazon already is looking to push the boundaries of interactive and shoppable TV. In advance of its debut Upfront presentation, the ecommerce juggernaut has introduced three new ad formats that make it easier for viewers to connect and shop with the brands that advertise on […]
  1. Media & Marketing
​US retail giant Kroger is reportedly in talks with the Walt Disney Company to offer the Disney+ streaming service as a benefit to paying members of its Kroger Boost grocery delivery programme. The post Kroger considers Disney+ perk for grocery delivery members appeared first on Retail Insight Network.
  1. Media & Marketing
Disney is on track for its combined streaming offerings to reach profitability by the end of this year. Continued growth will hinge on bundling its streaming properties and its management of sports media. The post Disney’s Streaming Business Nears Profitability, As Its Bundling Plan Pays Off appeared first on AdExchanger.
  1. Channel: Delivery
NBCUniversal and Instacart are expanding their existing partnership to include a new retail media workstream that will enable Instacart’s CPG advertisers to connect with consumers via NBCU’s streaming and linear television content. In late 2023, the companies teamed up to include access to NBCU’s streaming platform Peacock as part of the Instacart+ membership package. Now, […]
  1. Retailer Media
Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). Yahoo DSP advertisers can now activate KPM’s audiences to reach targeted consumers with their advertising and measure campaign results. While off-site advertising […]
  1. Channel: Ecommerce & Digital
SEATTLE – Amazon posted better-than-expected revenue and earnings in the quarter ended March 31. Net sales increased 13% from a year earlier to $143.3 billion. The company reported first-quarter net income of $10.4 billion, or 98 cents a diluted share, compared to $3.2 billion a year earlier. Amazon’s operating income surged to $15.3 billion, up […]
  1. Data & Insights
Are you listening? As the audio horizon expands, the ways audiences are tuning in is shifting.  Marketers need to stay on top of these trends when developing cross-channel media strategies. That’s why we created The Record—a quarterly look at how U.S. audiences spend their time with audio. An important tool for advertisers, artists, broadcasters and […]
  1. Media & Marketing
TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season. The post Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts appeared first on AdExchanger.
  1. Data & Insights
Over the last few years, there has been great momentum in the discussion about the current and potential impact of generative artificial intelligence (AI). Much like streaming providers during the pandemic or shovel salesmen during the gold rush, companies that supply the power behind AI applications have seen their valuations skyrocket. However, in the finance […]
  1. Technology & Innovation
Spanish-language media and content company TelevisaUnivision has partnered with Shopsense AI to make some of its programming, on both linear and streaming platforms, shoppable.   Using onscreen QR codes and dedicated URLs, the Shopsense technology makes onscreen content shoppable via mobile devices by directing viewers to a show-specific digital store. The partnership will kick off […]
  1. Shopper & Customer
Funny how quickly things change. Remember when a prominent speaker at Cannes this past June declared, “The era of the brand is over!” and escalated the debate about how to invest marketing dollars? Flash-forward to December, though, and over a third of marketers told WARC they planned to significantly increase their brand marketing while lowering […]
  1. Media & Marketing
Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street. The post Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side […]
  1. Media & Marketing
Sports, unlike all other genres, have the power to attract large, consistent TV viewership—and on set schedules. You’d have to have been living under a rock this past year to have not been exposed to the whirlwind NFL season, which culminated in record viewership for Super Bowl LVII. Regardless of the appeal, however, the immense […]
  1. Data & Insights
Advertising in the age of Convergent TV TV is top of mind for many of us as we head into the official Upfronts/NewFronts season. But is there a common understanding of what “watching TV” means anymore? With every new channel that arises, new screen that gains ubiquity or new micro-generation that ages into the consumer […]
  1. Media & Marketing
Seasonality plays a role in an overall television usage decline of 3% during the month Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in March. Despite declines across categories, cable and streaming saw their share of TV viewing increase in this month’s report of The GaugeTM […]
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  1. Technology & Innovation
  2. Department: Consumer Durables
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TikTok has given us “girl math” and “boy math,” and now I’d like to add “Tech Math” to the mix. Tech Math is when every technology partner tells you that they have contributed (fill in the blank) $XX million in additional sales…and yet, surprisingly, the business isn’t up nearly as much, if at all.  Despite […]
  1. Trends & External Forces
  2. Agencies & Vendors
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  4. Trends & External Forces
Consumer Price Index inflation slowed to 2.3% in April, down from 3.2% in March, albeit higher than expected, according to the Office for National Statistics. It’s the lowest level since the summer of 2021, versus 3.2% in March. The news follows yesterday’s announcement from Kantar… This story continues at Industry reacts to CPI inflation dipping […]
  1. Channel: Mass
  2. Department: Consumer Durables
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MINNEAPOLIS—Target reported that first-quarter sales were down compared to last year, as it had projected. However, the company expects sales to turn positive in the second quarter and for the year as a whole. Comparable sales declined 3.7% in the first quarter, reflecting a comparable store sales decline of 4.8% partially offset by a comparable […]
  1. Partnerships & Alt Profit
  2. Channel: Delivery
  3. Channel: Ecommerce & Digital
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  6. Department: Food
  7. Department: Nonfood
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  13. Associates & Employees
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Petco, partnering with Van Leeuwen Ice Cream and human-grade dog food brand Ollie, will offer canine-safe ice cream for hot dogs seeking a cool treat. The non-dairy peanut butter and banana recipe is now available at Van Leeuwen scoop shops across the country, as well as at most Petco locations and online at petco.com for […]
  1. Department: Food
  2. Channel: Ecommerce & Digital
  3. Channel: Mass
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  14. Stores & Formats
BENTONVILLE, Ark. — Walmart recently opened two new Neighborhood Markets, one in Florida and one in Georgia, that offer expanded assortments and more space for pickup and delivery. The new stores, one in the Dune Lakes area of Santa Rosa Beach, Florida, and the other in the Vine City neighborhood of Atlanta, feature updated layouts […]

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