Marketing: Digital Media

  1. Channel: Restaurants

Restaurant Chains Double-Down On Takeout Trend

The Wall Street Journal has a story saying that “America’s biggest restaurant companies made a bet during the pandemic that you would rather eat the food cooked on their premises someplace else. Now they are gambling you will want to do so for years to come. “The strategy from these giant chains is to orient […]
2 min read
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  1. Media & Marketing

How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. With this growth, shoppable ads have been gaining traction over the last several […]
4 min read
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  1. Retail Operations

Is Digital Dead? Why It’s Time for Brands To Embrace an Omnichannel Marketing Strategy DSI

“While I would never suggest, ‘Hey, let’s move away from those channels entirely,’ my philosophy is that we have to move to a more omnichannel approach without giving up our addressability, our measurement capabilities, and our efficiencies that we’ve worked so hard to build into our marketing stack … In the offline world, direct mail […]
9 min read
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  1. Data & Insights

7 Tips for Using Videos to Increase E-commerce Sales

With new e-commerce stores springing up around the internet every other day, the competition is getting more fierce than ever. The challenge is to not only attract customers but be able to make them repeat purchases from the store. With this in mind, all the e-commerce companies are utilizing every possible way to gain shoppers. […]
5 min read
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  1. Shopper & Customer

Top 5 E-Commerce Trends for 2023 — According to the Experts

Facing an economic downturn and reduced spending, 2022 was arguably one of the toughest year’s retail has ever faced. As the cost-of-living crisis continues, thoughts are now turning to what 2023 will have in store and how e-commerce merchants will respond to the challenges ahead. We spoke to a range of industry experts to get […]
4 min read
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  1. Media & Marketing

Netflix Taps Nielsen for Global Audience Insights

Multi-year agreement spans U.S., Mexico and Poland markets, providing Netflix with linear and streaming audience data for a holistic view of media consumption behavior NEW YORK, Jan. 18, 2023 /PRNewswire/ — Nielsen has announced an expansion of its relationship with Netflix (NASDAQ:…
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  1. Media & Marketing

Office Hours: Crisis Management 101, Ad-Supported Streaming Tiers, and Achieving Economic Security

Scott answers a question regarding Southwest Airlines’ epic failure over the holidays and explains the three things a company should consider when dealing with a crisis. He also answers a question about Hulu and the other streamers offering ad tiers, and wraps by offering advice on deciding when you’ve reached economic security.  Music: https://www.davidcuttermusic.com / […]
< 1 min read
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  1. Shopper & Customer

Here’s How Automation Drives Growth for Media and Entertainment Companies

John Kucera, senior vice president for product management at Salesforce, co-authored this article with Christopher Dean. To watch a video version of this content, click here. Automation is a huge buzzword in the media and entertainment industry these days, for good reason: media and entertainment companies use it to fuel growth while keeping customers happy. […]
4 min read
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  1. Channel: Ecommerce & Digital

Is Amazon Live a Waste of Time?

Kyle Porter is a Client Project Manager at Bobsled.   From time to time, a client will ask me some version of the question: is Amazon Live worth the investment?  For the uninitiated, Amazon Live is the e-commerce platform’s live-streaming tool, and it features an eclectic group of celebrities, influencers, and occasionally brand owners recommending […]
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  1. Technology & Innovation

NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Everyone in the retail industry knows January means two things: lots of holiday returns and the venerable NRF Big Show, running Jan. 15-17, 2023 and featuring more than 950 exhibitors and 100 educational sessions. High-profile speakers for the event at New York City’s Javits Center include Olympic gymnast Simone Biles, actor and writer Kal Penn […]
4 min read
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  1. Channel: Delivery

Bev Alc Retail Media with Drizly’s Amit Patel

The CPG Guys speak with Amit Patel, SVP of Startegic Partnerships and Monetization at Drizly,  the world’s largest alcohol marketplace and the best way to shop beer, wine and spirits. Follow Amit Patel on LinkedIn at: https://www.linkedin.com/in/patelaa/Follow Drizly on LinkedIn at: https://www.linkedin.com/company/drizly/Follow Drizly Ads online at: https://ads.drizly.com/ Amit answers these questions: 1) Please provide us […]
2 min read
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  1. Media & Marketing

Kroger launches brand campaign spotlighting its health services

The retailer is using streaming video, radio commercials, social media and in-store signage to let consumers know about the registered dietitians, pharmacists and other resources at its stores.
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  1. Trends & External Forces

How to Create Value Using Proven Content Marketing Strategies

In an increasingly fast-paced world, it’s important for companies across sectors to stay up-to-date on the latest trends and strategies that help them reach their target audience and achieve their marketing goals. As we dive into 2023, a clear and effective content marketing strategy that promotes the creation and distribution of valuable, relevant, and consistent […]
3 min read
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  1. Shopper & Customer

Nature Made kicks off new ad campaign

WEST HILLS, Calif. — Nature Made launched “The Start of Something Great,” one of its largest advertising campaigns to date, which focuses on establishing Nature Made vitamins as the transformative regimen to set good days in motion. The Start of Something Great The campaign, which is running across three major broadcast networks along with a […]
2 min read
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  1. Shopper & Customer

What End-of-Year Insights Say About the State of Consumers in 2023

  End-of-year shopping data is streaming in, and it’s already revealing clues about how consumers may buy in the upcoming year.  That’s what Rachel Tipograph, CEO and Founder of MikMak, and Matt Britton, CEO and Founder of Suzy, dug into in the recent webinar, “State of the Consumer: How End-of-Year Consumer Shopping Can Uncover 2023 […]
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  1. Retailer Media

The 2022 OMNIES Awards

The CPG Guys Present the 2022 OMNIES Awards featuring: Andrea Leigh from Allume Group Melissa Burdick from Pacvue Bryan Gildenberg from Confluencer Commerce Peter V.S. Bond from Fetch Sri Rajagopalan is the episode emcee. The following award categories are discussed: * Best Retail UX * Best Shoppable Media Experience * Best New Commerce Experience * […]
< 1 min read
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  1. Media & Marketing

Nike unveils Training Club workouts on Netflix

Omnichannel retailer Nike will be launching Training Club workout content for Netflix users to stream from 30 December in time for the new year. The sportswear retailer said the streaming… The post Nike unveils Training Club workouts on Netflix appeared first on Latest Retail Technology News From Across The Globe – Charged.
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  1. Media & Marketing

Retail Media Networks Positioned To Capitalize On Viewing Trends

As part of an analysis of how legacy linear media networks are likely to fare in 2023 as the ways in which people consume media evolves, The Information offers this prognostication: “The consensus view is that ad spending on linear inventory will fall 6% to 7% next year, while spending on digital inventory (including Connected […]
2 min read
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  1. Corporate Strategy

Media planning 101: The ultimate guide for marketers

Why is media planning so important? We’re glad you asked. In today’s competitive global media landscape, effective media planning is vital to saving time while driving greater brand awareness, engagement, conversions, and revenue. The magic words every marketer wants to hear. Choosing the right marketing channels to share high-performing content is key to media planning […]
7 min read
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  1. Retailer Media

Home Improvement Retail Media with Lowe’s One Roof Media Network’s Abi Subramanian

The CPG Guys, PVSB and Sri are joined in this episode by Abi Subramanian, Vice President of Lowe’s One Roof Media Network, a robust portfolio of omnichannel advertising services powered by Lowe’s customer data, real-time shopping trends, and proven marketing expertise. Follow Abi Subramanian on LinkedIn at: https://www.linkedin.com/in/abishake/ Follow Lowe’s  on LinkedIn at: https://www.linkedin.com/company/lowe’s-home-improvement/ Follow […]
2 min read
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  1. Media & Marketing

Amazon Said To Be Among Final Bidders For  NFL Sunday Ticket

Amazon and Google-owned YouTube reportedly are the last players standing in the negotiations to gain the rights to NFL Sunday Ticket. According to The Verge, “Both companies have reportedly placed bids on Sunday Ticket and have already made forays into live sports, with Amazon Prime Video streaming Thursday Night Football and YouTube TV carrying a […]
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  1. Department: Food

Amazon signs deal to produce Warhammer shows and sell merchandise

Amazon.com has reached a deal with Games Workshop to develop film and television productions based on its Warhammer science fiction video game. It will also sell merchandise connected to the franchise. Amazon spends billions on its Prime Video Streaming service, a key component of its Prime membership plan.
< 1 min read
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Editor’s Choice

  1. International
  2. Department: Food
  3. Acquisitions, Divestitures & Mergers
  4. Corporate Finance
  5. International
  6. Trends & External Forces

Mondelēz International Reports Q4 and FY 2022 Results

Full Year Highlights Net revenues for the full year increased +9.7% driven by Organic Net Revenue1 growth of +12.3% with underlying Volume/Mix of +2.7%. For the fourth quarter, Net revenues increased +13.5% driven by Organic Net Revenue1 growth of +15.4% with underlying Volume/Mix of +1.6% Diluted EPS was $1.96, down 35.5%; Adjusted EPS1 was $2.95, up +11.9% on […]
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  1. Technology & Innovation
  2. Technology & Innovation
  3. Trends & External Forces
  4. Associates & Employees

Robots could surpass workers at Amazon by 2030, Cathie Wood says

KEY POINTS “We are just at the dawn of the robotics age. And I would say artificial intelligence and battery technology are all a part of that movement as well,” Cathie Wood said. Amazon had more than 1.6 million workers at the end of 2021, according to its most recent annual report. Wood’s Ark Innovation […]
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  1. Channel: Dollar/Value
  2. Department & Category
  3. ESG
  4. Partnerships & Alt Profit
  5. International
  6. Stores & Formats

Aldi expands Too Good To Go partnership nationwide following successful trial

Aldi is rolling out its partnership with the world’s largest surplus food platform, Too Good To Go, across all of its 990 UK stores. Following a successful trial last year, Aldi is now offering surplus food bags available nationwide, in a bid to tackle food waste while also offering even lower prices to customers. The […]
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  1. Shopper & Customer
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Department & Category
  5. Department: Nonfood
  6. Corporate Strategy
  7. Corporate Finance
  8. Media & Marketing
  9. Retailer Media
  10. Agencies & Vendors
  11. Data & Insights
  12. Shopper & Customer
  13. Technology & Innovation
  14. Trends & External Forces
  15. Retail Operations
  16. Stores & Formats

dunnhumby’s Sixth Annual Retailer Preference Index (RPI) for U.S. Grocery
THE GROCERS BEST ‘BUILT TO LAST’

H-E-B, Costco Best Navigate The 2020 – 2022 Pandemic Grocery Market Upheaval, Bumping Amazon From Its Top Ranking Customers emerged from 2020 – 2022 placing more importance than ever on finding the right balance of savings and quality while placing less importance on saving time. Pandemic surge in retailer digital capabilities and consumer digital adoption […]
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  1. Data & Insights
  2. Department & Category
  3. Department: Food
  4. Data & Insights
  5. Shopper & Customer
  6. Trends & External Forces
  7. Associates & Employees
  8. Holiday & Events

Charted: U.S. Egg Prices More Than Double in 2022

Charted: U.S. Egg Prices Double in 2022 Eggs are a staple food for many countries around the world, and the U.S. is no exception. Americans eat between 250‒280 eggs a year on average. Eggs are also easy to cook, protein-dense and supply many daily vitamins needed for healthy living, making them a popular meal or […]
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