Media & Marketing Qurate shutters Florida headquarters, shuffles leadership The company that runs HSN and QVC is still in a turnaround period as it shifts its brand focus to social shopping and streaming. RetailDive February 13, 2025February 13, 2025 < 1 min read Streamingsocial commerceMarketing: Digital MediaESG and CSR 0 Saving Bookmark this article Bookmarked
Shopper & Customer How to Boost Customer Acquisition With Direct Mail As we leap into 2025, the name of the game for marketers is customer acquisition strategies that truly stick. And while digital tactics have their moment, there’s one trusty powerhouse that’s primed to deliver big results: direct mail. It’s the personal touch your audience is always looking for and it’s ready to take your marketing […] Jacqueline Johnson-Leister February 11, 2025February 11, 2025 4 min read AcquisitionShoppersConsumersMarketing: Direct & PersonalizationData & InsightsStrategyStreamingMarketing: BroadcastHoliday & EventsCustomer ExperienceDept. ApparelMarketing: In StoreTechnology & InnovationSponsoredPredictions and ForecastsResults & InvestmentPricing & PromotionsGovernmentMerchandisingMarketing: Social MediaMarketing: Digital MediaDept. GroceryBig DataDept. FreshThick Data 0 Saving Bookmark this article Bookmarked
Holiday & Events Revlon, Lids, Tubi and More Get in on Super Bowl Action with Unique Activations For brands, the Super Bowl has become more than just an annual sporting event — the Big Game is now a big moment for brands to make a splash and connect with consumers. A game-day ad is the traditional method, but increasingly, brands are thinking outside the 30-second ad spot with activations that lean into […] Retail TouchPoints February 8, 2025February 8, 2025 6 min read AITechnology & InnovationHoliday & EventsDept. ApparelConsumersDept. PetPop UpsDept. HBCMarketing: BroadcastStreamingFood DeliveryDoorDashMarketing: Social MediaExecutivesKraftHeinzMarketing: BrandMarketing: Digital MediaPartnershipsMarketing: Retail MediaDept. NonfoodMeta (Facebook)Health & WellnessDept. Toys & GamesStrategyBrick and MortarPredictions and ForecastsPricing & PromotionsTrends: Retail 0 Saving Bookmark this article Bookmarked
Media & Marketing The LA Fires: How multiplatform local media became a lifeline Extreme weather events, such as the devastating fires in Los Angeles in January 2025, are becoming an increasingly frequent part of daily life, as explored in Nielsen’s recent climate change report. These events not only disrupt communities, but also highlight the critical role of trusted local media. Los Angeles’ local television stations, their digital platforms, […] Nielsen February 5, 2025February 5, 2025 3 min read Marketing: BroadcastBig DataInsight ProvidersData & InsightsMarketing: Social MediaWeatherThick DataConsumersStreamingMarketing: Digital MediaStrategyHoliday & EventsESG and CSR 0 Saving Bookmark this article Bookmarked
Data & Insights The Record: Q4 U.S. audio listening trends The end of the year is typically a busy time for media in the U.S., and 2024 was no exception for audio. The final three months of 2024 were jam packed with news, sports and entertainment topics galore. Audio accounted for nearly 20% of American’s daily media time in the fourth-quarter of 2024—that translates to […] Nielsen February 3, 2025February 3, 2025 3 min read Data & InsightsBig DataInsight ProvidersMarketing: BroadcastStreamingConsumersMarketing: Digital MediaPodcastsData VisualizationTechnology & InnovationMarketing: Social MediaHoliday & EventsInclusivityStrategy 0 Saving Bookmark this article Bookmarked
Retailer Media In-Store Retail Media Flexes to Move Beyond Digital Screens At their very core, brick-and-mortar stores are meant to be the physical manifestation of a brand — a distillation of its promise and the experience it aims to create for shoppers and associates alike. Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these […] Retail TouchPoints January 31, 2025January 31, 2025 4 min read Marketing: Retail MediaMarketing: In StoreBrick and MortarShoppersMerchandisingTechnology & InnovationCVSMarketing: BroadcastWalgreensPredictions and ForecastsThick DataDept. ApparelMarketing: ShopperMarketing: Social MediaAssociatesCustomer ExperienceOperations & Supply ChainTrends: RetailDeliveryDept. Natural / OrganicExecutivesHealth & WellnessHoliday & EventsIndustry Conferences and EventsMarketing: Digital MediaStrategyDept. HBC 0 Saving Bookmark this article Bookmarked
Technology & Innovation AiAdvertising Announced the Launch of TADA AiAdvertising, Inc., an industry leader in AI-powered digital advertising solutions, announced the launch of the TADA, the next generation version of its Campaign Performance Platform (CPP), featuring a proprietary platform that speeds up workflows and provides a single console that unites audience targeting, creative production, media buying and performance. The newly released TADA platform includes […] Martechcube January 31, 2025February 4, 2025 2 min read Technology & InnovationAIData & InsightsShoppersMarketing: Social MediaOmnichannelMeta (Facebook)AcquisitionMarketing: Digital MediaStreamingAgenciesTargetGoogleESG and CSRDept. NonfoodPredictions and ForecastsStrategyExecutives 0 Saving Bookmark this article Bookmarked
Data & Insights Navigating media’s complexity with audience planning Today’s media landscape is complex. Americans continue to spend a significant amount of time with media, devoting 70 hours a week (or 10 hours a day) across all devices in the first quarter of 2024. But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers and media […] Nielsen January 30, 2025January 30, 2025 4 min read Data & InsightsStreamingBig DataMarketing: BroadcastInsight ProvidersStrategyMarketing: Digital MediaShoppersTargetData VisualizationPredictions and ForecastsMarketing: Retail MediaTrends: MarketingSustainabilityConsumersMarketing: Direct & PersonalizationDept. BabyDept. NonfoodESG and CSRAgenciesAcquisition 0 Saving Bookmark this article Bookmarked
Trends & External Forces Planning (and measuring) cross-media campaigns in 2025 Webinar Planning (and measuring) cross-media campaigns in 2025 Thursday, February 13th, 2025 | 2pm ET Register now Webinar Planning (and measuring) cross-media campaigns in 2025 Register now Media is blurring. Is your marketing mix optimized? In 2025, digital channels are taking center stage, with audiences’ time on digital devices growing. Yet this growth isn’t coming […] Nielsen January 23, 2025January 23, 2025 2 min read Predictions and ForecastsStrategyInsight ProvidersBig DataMarketing: BroadcastDanoneMarketing: Social MediaStreamingTrends: MarketingData & InsightsSustainabilityMarketing: Digital MediaExecutives 0 Saving Bookmark this article Bookmarked
Media & Marketing 3 Ways To Thrive. Successful leaders, teams and companies that endure over the long run seek to find balance, unity, and integration. They work to balance opposing dynamics and points of view from how they invest for today versus tomorrow and how they compose leadership teams with differing points of view. They strive to unite their organizations to work […] Rishad Tobaccowala January 19, 2025January 19, 2025 3 min read Data & InsightsGeneral BusinessMarketing: Social MediaPredictions and ForecastsLegal & CriminalStreamingReturnsTechnology & InnovationResults & InvestmentMarketing: In StoreMarketing: Digital MediaInclusivityDelivery 0 Saving Bookmark this article Bookmarked
Media & Marketing U.S. SMI Core Release Note – September 2022 [[{“value”:” SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US national brand ad spending, to provide a complete monthly view of the SMI Pool market size, investment share and category performance. Core Data delivers detailed ad intelligence across all […] Standard Media Index January 19, 2025January 19, 2025 3 min read Data & InsightsResults & InvestmentMarketing: BroadcastMeta (Facebook)GoogleDept. PharmacyHoliday & EventsPartnershipsMarketing: OOHMarketing: Digital MediaDept. NonfoodAgencies 0 Saving Bookmark this article Bookmarked
Shopper & Customer Retail Media is Here in a Big Way: Should Search be Worried? [[{“value”:” By John Spiropoulos Media is filled with evolutionary step-change transitions which permanently alter the marketplace. Each evolutionary event, seen in terms of advertiser outlays – the media mix – is driven by incremental change during economic uncertainty. This is particularly true – and trackable – in modern times. Some of these events were covered […] Standard Media Index January 18, 2025January 18, 2025 5 min read ConsumersMarketing: Retail MediaEconomyData & InsightsResults & InvestmentAmazonData VisualizationStrategyAgenciesMarketing: Digital MediaOperations & Supply ChainGoogleMarketing: Social MediaDept. NonfoodDept. ApparelPartnershipsPredictions and ForecastsStore LocationAssociatesMarketing: BroadcastESG and CSR 0 Saving Bookmark this article Bookmarked
Data & Insights Cross-media audience insights upfronts newfronts planning Your guide for the 2025-2026 Upfronts/NewFronts Cross-media and audience insights for media plans that defy gravity Advertising today can feel a bit like defying gravity. Download your guide for cross-media data and audience insights, and navigate the complexity with confidence. Download the report Your guide for the 2025-2026 Upfronts/NewFronts Cross-media and audience insights for media […] Nielsen January 15, 2025January 15, 2025 2 min read Predictions and ForecastsData & InsightsBig DataInsight ProvidersStrategyMarketing: Social MediaMarketing: BroadcastMarketing: Digital MediaStreamingDanoneTarget 0 Saving Bookmark this article Bookmarked
Media & Marketing Disney, Fox, and Warner Bros. Discovery Slam the Brakes on Venu Venu was supposed to a sports fan’s bundled streaming service dream, but no longer. RetailWire January 10, 2025January 10, 2025 < 1 min read StreamingMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Media & Marketing Five TV Advertising Trends Marketers Need to Watch in 2025 By: Dave Slowik, EVP, CPG, Platforms, TV at Circana In the last few years, connected TVs (CTVs) and streaming devices have revolutionized how people consume content and how marketers track and collect data. This will continue to present opportunities and challenges for marketers in 2025 as they navigate new business models, harness the power of […] Circana January 10, 2025January 10, 2025 3 min read ConsumersTechnology & InnovationAIMarketing: BroadcastSustainabilityStreamingData & InsightsPredictions and ForecastsInsight ProvidersMarketing: Digital MediaVendorsESG and CSRCompetitionDeliveryTargetDept. NonfoodTech: AR and VRMarketing: Direct & PersonalizationMetaverseDept. FuelExecutivesOperations & Supply Chain 0 Saving Bookmark this article Bookmarked
Media & Marketing Disney ramps up advertiser offerings as streaming wars enter next phase The media giant’s fifth annual Tech & Data Showcase comes just days after it moved to combine its Hulu + Live TV offering with streaming platform Fubo. MarketingDive January 9, 2025January 9, 2025 < 1 min read StreamingMarketing: Digital MediaTechnology & InnovationMarketing: BroadcastData & Insights 0 Saving Bookmark this article Bookmarked
Media & Marketing Amazon Music & Universal Strike Deal To Collaborate on Streaming Music, Audiobooks, and AI. Here Are the Details Amazon continues expanding its interests. RetailWire December 29, 2024December 29, 2024 < 1 min read Technology & InnovationAIStreamingAmazonMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Retail Ecosystem 2024 Omnichannel Retail Recap with Flywheel’s Emma Irwin The CPG Guys are joined in this episode by Emma Irwin from Flywheel digital to recap all things omnichannel & retail in 2024. Emma is also host of the podcast ‘Commerce collective’. Find Emma Irwin on Linkedin: https://www.linkedin.com/in/emma-irwin-b950a397/Find Flywheel on Linkedin: https://www.linkedin.com/company/flywheel-digital/posts/?feedView=allFind Flywheel online: https://www.flywheeldigital.com/Find the ‘Commerce collective’ podcast: https://podcasts.apple.com/us/podcast/the-commerce-collective-podcast/id1633426767 Here’s what we discussed : […] The CPG Guys December 28, 2024December 28, 2024 < 1 min read PodcastsTechnology & InnovationAIMarketing: Social MediaOmnichannelBrokersStreamingEconomyHoliday & EventsIndustry Conferences and EventsCVSMarketing: Digital MediaMarketing: In StoreResults & InvestmentSponsoredMarketing: BroadcastMarketing: Retail MediaTikTok 0 Saving Bookmark this article Bookmarked
Media & Marketing David’s Bridal Acquires Wedding Media Brand, Launches Pearl Media to Create ‘Ultimate Inspiration Network’ David’s Bridal has acquired wedding media brand Love Stories TV and is launching into retail media with the debut of the Pearl Media Network. Engagement and wedding planning timelines are getting longer, according to Signet, with couples dating for 3.25 years on average before proposing. Additionally, the average length of an engagement is now between […] Retail TouchPoints December 18, 2024December 18, 2024 3 min read Marketing: BroadcastStrategyMarketing: Social MediaAcquisitionStreamingPodcastsMarketing: Loyalty & SubscriptionMarketing: Retail MediaDept. NonfoodConsumersMarketing: Digital MediaESG and CSRBrick and MortarDept. ApparelBankruptcyAssociatesVendorsOperations & Supply ChainPartnershipsPredictions and ForecastsRecommerceResults & InvestmentTargetTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Shopper & Customer Retail and Brand Strategies for Reaching Hispanic Food and Beverage Shoppers By Sally Lyons Wyatt, Global EVP & Chief Advisor, Consumer Goods & Foodservice Insights and Kellie Hardin, Client Insights Consultant Hispanics make up 20% of the U.S. population, a number the U.S. Census Bureau expects to grow 50% by 2060. This diverse and young group of consumers represents more than two dozen countries in the […] Circana December 17, 2024December 17, 2024 3 min read ConsumersDept. BeverageDept. GroceryVendorsInsight ProvidersShoppersData & InsightsMarketing: Social MediaMarketing: In StorePartnershipsHealth & WellnessDept. Natural / OrganicTrends: ShoppingMergersStrategyMarketing: Direct & PersonalizationMarketing: Digital MediaMeta (Facebook)Marketing: TradeMerchandisingDept. NonfoodTechnology & InnovationTikTokBrick and MortarMarketing: BrandESG and CSRDept. FreshExecutivesCustomer ExperienceAssociates 0 Saving Bookmark this article Bookmarked
Media & Marketing Programmatic ad spend grows alongside efficiency gains: ANA As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement in programmatic. MarketingDive December 16, 2024December 16, 2024 < 1 min read Marketing: Digital MediaStreaming 0 Saving Bookmark this article Bookmarked
Holiday & Events Oatly wants to update Santa’s Christmas Eve milk-and-cookies tradition The brand had professional Santas taste test oatmilk and a fancy dessert as part of a push running on streaming, social, out-of-home and more. MarketingDive December 12, 2024December 12, 2024 < 1 min read Holiday & EventsDept. DairyDept. BeverageStreamingMarketing: OOHMarketing: Digital MediaESG and CSR 0 Saving Bookmark this article Bookmarked
Media & Marketing Roku will cover the cost to turn branded social content into CTV ads The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025. MarketingDive December 11, 2024December 11, 2024 < 1 min read Marketing: BroadcastStreamingESG and CSRPredictions and ForecastsMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Technology & Innovation Your Guide to Making the Most of CES 2025 The Consumer Electronics Show, better known as CES, is the ultimate playground for technology enthusiasts, product manufacturers, and innovators. CES 2025 promises to be the most exciting iteration yet, offering a front-row seat to the tech revolution. From groundbreaking gadgets to industry-shaping innovations, CES is where the future comes to life. If you’re attending this […] Retail Bound December 10, 2024December 10, 2024 5 min read Technology & InnovationIndustry Conferences and EventsAIPredictions and ForecastsConsumersHealth & WellnessDept. NonfoodSustainabilityDept. Consumer ElectronicsMetaverseTrends: ConsumerGamingMarketing: In StoreStrategyStreamingPricing & PromotionsESG and CSRData & InsightsTech: AR and VRTrends: TechPartnershipsInternational - North AmericaMarketing: Digital MediaMarketing: Direct & PersonalizationAutonomous VehiclesMarketing: Social Media 0 Saving Bookmark this article Bookmarked
Media & Marketing Walmart Closes $2.3 Billion VIZIO Deal as the Retailer Enters the Streaming Market Walmart is now getting into the streaming business. RetailWire December 4, 2024December 4, 2024 < 1 min read StreamingWalmartMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Shopper & Customer Tech’s Run-Up to Black Friday By Paul Gagnon, Mike Crosby and Ben Arnold We have reached the peak of the holiday shopping season, and before results for Black Friday and Cyber Week are available, we thought it would be important to check in and see how the season is progressing. So far, seven weeks into the holiday quarter, consumer technology […] Circana December 3, 2024December 3, 2024 3 min read ConsumersHoliday & EventsInsight ProvidersTechnology & InnovationMarketing: BroadcastMarketing: TradePricing & PromotionsDept. FuelPredictions and ForecastsGovernmentStreamingMarketing: In StoreTargetData & InsightsMarketing: Digital MediaEconomyDept. NonfoodDept. FreshThick Data 0 Saving Bookmark this article Bookmarked
Technology & Innovation Adobe names former Intuit marketer as CMO to expand brand reach The hire follows Adobe appointing Stagwell as global lead of creative campaigns and social content for its Digital Media business in October. MarketingDive December 2, 2024December 2, 2024 < 1 min read Technology & InnovationExecutivesMarketing: Digital MediaESG and CSR 0 Saving Bookmark this article Bookmarked
Department & Category The 65-Inch HDTV Syndrome Evolves: Expanding Foodservice Disruption Foodservice Solutions® recent Grocerant ScoreCards reveal a profound shift in consumer behavior at the crossroads of technology, retail food sales, and consumer preferences. This intersection continues to drive the growth of the grocerant niche, reshaping food distribution channels and dining habits, according to Steven Johnson, Grocerant Guru® at Tacoma, WA-based Foodservice Solutions®. The latest […] Grocerant Guru December 1, 2024December 1, 2024 4 min read Dept. GroceryConsumersData & InsightsMarketing: BroadcastRestaurantsDept. FrozenPackagingBrick and MortarDept. FreshInternationalTechnology & InnovationDept. PerimeterStreamingDept. NonfoodPredictions and ForecastsOperations & Supply ChainUnileverMarketing: Digital MediaInsight ProvidersEconomyHealth & WellnessDeliveryBig Data 0 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Live from unBoxed 2024 with Amazon’s Nancy Winé & Jenny Burke The CPG Guys are joined in this episode by Nancy Winé Head of Grocery at Amazon Ads & Jenny Burke, Director Global Video strategy & GTM at Amazon Ads. This episode was recorded in Austin TX at Amazon unBoxed. Follow Nancy Winé on LinkedIn here: https://www.linkedin.com/in/nancy-wine-6518689a/Follow Jenny Burke on LinkedIn here: https://www.linkedin.com/in/jenny-burke-9859173/Follow Amazon Ads on […] The CPG Guys November 27, 2024November 27, 2024 2 min read AmazonMarketing: Social MediaConsumersPodcastsStreamingStrategyDept. Adult BevDept. BeveragePartnershipsMarketing: Digital MediaMarketing: Retail MediaPredictions and ForecastsTechnology & InnovationDept. HBCDept. NonfoodExecutivesMarketing: BroadcastTrends: Marketing 0 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit Walmart, NBCU to Kick Off Shoppable Live Sports Partnership with Thanksgiving Game NBCUniversal and Walmart have collaborated on a series of new shoppable TV experiences and measurement capabilities for the network’s linear and streaming live sports coverage that will kick off Thanksgiving night. The partnership includes an integration with Walmart’s Connect retail media platform, which will provide advertisers with more in-depth campaign reporting. Through the new media […] Retail TouchPoints November 26, 2024November 26, 2024 2 min read PartnershipsWalmartHoliday & EventsMarketing: Retail MediaWalmart ConnectMarketing: BroadcastStreamingTechnology & InnovationMarketing: Digital MediaData & InsightsMarketing: Social MediaMarketing: In StoreExecutivesDept. Toys & GamesDept. NonfoodDept. Natural / Organic 0 Saving Bookmark this article Bookmarked
Data & Insights Partnerships & Alt Profit Media & Marketing Data & Insights Shopper & Customer Valentine’s Day flower sales could shift to FTD, other brands in 2025 1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […] Written by Earnest Research February 11, 2025February 11, 2025 Saving Bookmark this article Bookmarked
Holiday & Events Holiday & Events Shoppers believe best holiday deals are after holidays A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […] Written by Retail Customer Experience January 17, 2025January 17, 2025 Saving Bookmark this article Bookmarked
Trends & External Forces Data & Insights Technology & Innovation Trends & External Forces 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […] Written by IAB January 16, 2025January 17, 2025 Saving Bookmark this article Bookmarked
Uncategorized A major shift in North American grocery retail Spending is migrating away from traditional supermarkets and hypermarkets to channels that better align with busy lifestyles. The post A major shift in North American grocery retail appeared first on Retail Insight Network. Written by Retail Insights Network January 14, 2025January 14, 2025 Saving Bookmark this article Bookmarked
Data & Insights Technology & Innovation AI at the retail edge: What’s possible now There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […] Written by RetailDive January 13, 2025January 13, 2025 Saving Bookmark this article Bookmarked