Corporate Purpose

Articles about retailers doing good for their communities, the environment, etc.

  1. Corporate Purpose

Five Shipping Tips To Benefit Your Ecommerce SMB Strategy

The growing ecommerce landscape represents an incredible opportunity for SMBs, allowing them to expand their reach into new geographies and connect with customers worldwide. That said, ecommerce growth does come with challenges to overcome.  One of the most significant issues of all is figuring out how you’re going to manage the complexities of shipping, both […]
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  1. Corporate Purpose

Walgreens Looks to ‘Break Through Health Care Silos’ with New Specialty Pharmacy Division

Image courtesy Walgreens Walgreens is bringing all of its specialty pharmacy services into one integrated unit and expanding its offerings for patients suffering from complex chronic conditions with an investment in gene and cell services. It’s all part of what the company described as the “latest step to leverage its neighborhood pharmacies into fast-growing areas […]
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  1. Corporate Purpose

Are LLMs About To Hit A Wall?

Each new generation of large language model consumes a staggering amount of resources.  Meta, for instance, trained its new Llama 3 models with about 10 times more data and 100 times more compute than Llama 2. Amid a chip shortage, it used two 24,000 GPU clusters, with each chip running around the price of a […]
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  1. Corporate Purpose

Grocerant Guru’s Full-Flavored Forecast: 2024’s Flavorful Trends

  Get ready to tantalize your taste buds with a peek at what’s hot in the culinary world! Once again Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® and his team,  are seeing some new signals of our ever-evolving consumer focused adoption of fresh food with functionality; including botanical infusions, and even a […]
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  1. Corporate Purpose

How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Americans spent $136.8 billion on their pets in 2022, up from $123.6 billion in 2021, according to the American Pet Products Association. Half of these pet-owning households are run by millennials and Gen Zers, who don’t just look at their pets as “furry friends” but as their children. Bark is one company that is laser-focused […]
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  1. Corporate Purpose

The Estée Lauder Companies and Microsoft look to reimagine the beauty industry with generative AI tools

The Estée Lauder Companies and Microsoft Corp. have announced the creation of an AI Innovation Lab as an expansion of their global strategic relationship. Leveraging generative AI capabilities in Microsoft’s Azure OpenAI Service, the companies will work together to develop solutions for ELC’s more than 20 prestige beauty brands with the aim of creating closer […]
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  1. Corporate Purpose

Last Week’s Retail Performance Highlights

Last week, foot traffic in the furniture industry was 48% higher on the West Coast compared to the east, and 33% higher than the industry average. In this week’s newsletter, we’ll dive into the latest trends and insights from the furniture and mattress industry’s performance last week. Discover how these trends will impact the industry […]
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  1. Corporate Purpose

Store workforce scheduling firm Orquest named winner of Retail Technology Show 2024 Innovation Awards

Artificial intelligence driven in-store workforce scheduling solution, Orquest, has been announced as the winner of the 2024 Innovation Awards by Retail Technology Show 2024, which is taking place at London Olympia this week. Announced at the BIG Retail Party at the end of day one, Orquest was chosen from a shortlist of ten companies also […]
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  1. Corporate Purpose

Nurturing future leaders: Celebrating the graduates of Nielsen’s Diverse Leadership Network program

Nielsen’s 2024 Diverse Leadership Network graduates strike the #inspireinclusion pose for International Women’s Day Nielsen is focused on creating a better media future for all people, and that starts inside our own company, with our people. One of our leadership development programs is the Diverse Leadership Network (DLN). Through the DLN, we are investing in […]
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  1. Corporate Purpose

2024 Annual Marketing Report

2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends mean for your own impact planning. Download the report 2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends […]
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  1. Corporate Purpose

FMI taps Julie Savoie to lead workforce initiatives

ARLINGTON, VA – FMI – The Food Industry Association, has tapped Julie Savoie to lead the association’s strategic direction for, and implementation of, member workplace and workforce initiatives. She will also help oversee the FMI sustainability agenda. Julie Savoie “Workforce capabilities are one of FMI’s Imperative Issues and have become particularly urgent in recent years,” […]
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  1. Corporate Purpose

What’s Behind the Growth of the Cleanroom Market?

What is a cleanroom? A cleanroom is a room or area which has a controlled environment that prevents contamination from pollutants like dust, microbes, aerosol particles, chemical vapor, and water vapor. Such rooms use technology that regulate environmental parameters such as temperature, pressure and humidity to ensure high quality production. This is why cleanrooms are […]
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  1. Corporate Purpose

Nisa retailers celebrate Stop Food Waste Day with Too Good To Go milestone

Nisa’s independent retailers are marking Stop Food Waste Day by celebrating a Surprise Bag milestone with 175,000 meals now saved since the relationship with the world’s largest surplus food app, Too Good To Go began in 2019. With over 300 stores signed up to the… This story continues at Nisa retailers celebrate Stop Food Waste […]
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  1. Corporate Purpose

FSB calls on Ofgem to take action on standing charges paid by small firms

The Federation of Small Businesses (FSB) has called for the energy regulator Ofgem to take action on the standing charges paid by small businesses, many of whom have seen the daily fixed price they pay, regardless of usage levels, soar over recent months. FSB has… This story continues at FSB calls on Ofgem to take […]
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  1. Corporate Purpose

Technical glitch disrupts Sainsbury’s morning deliveries

Sainsbury’s faced a delivery setback this morning, as a technical glitch cancelled several customer deliveries.  The supermarket giant confirmed via a post on X (formerly Twitter) that technical difficulties caused the disruptions. @sainsburys I’m assuming my order is cancelled too? No email, no text and finding information out on here, nothing official – not ideal! […]
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  1. Corporate Purpose

Reiser’s Pieces: Rebalancing Brand vs. Performance Marketing to Accelerate Growth

Funny how quickly things change. Remember when a prominent speaker at Cannes this past June declared, “The era of the brand is over!” and escalated the debate about how to invest marketing dollars? Flash-forward to December, though, and over a third of marketers told WARC they planned to significantly increase their brand marketing while lowering […]
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  1. Corporate Purpose

The Grocerant Guru: Why Foxtrot and Dom’s Couldn’t Outfox the Market

  Urban darlings Foxtrot and Dom’s, known for their unique grocery-restaurant hybrid concept, recently shuttered their doors. This surprise move comes just months after their merger into Outfox Hospitality. As the Grocerant Guru® at Tacoma, WA based Foodservice Solutions® let’s dissect six reasons why this innovative concept may not have survived the test of time. […]
2 min read
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  1. Corporate Purpose

Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The 32nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Here are top takeaways, based on a sample of 292 marketing leaders at for-profit U.S. companies, 94% […]
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  1. Corporate Purpose

AI’s Impact On The Pursuit Of Brand Difference

The biggest challenge brands face is standing out from the crowd. Kantar’s BrandZ tracking of brands across all categories worldwide finds that year-in and year-out roughly eight-in-ten brands fall short on consumer perceptions of difference. Even more brands fall short on difference that is meaningful and relevant. Difference is rare because difference is hard. The […]
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  1. Corporate Purpose

Win the Digital Shelf with Digital Shelf Optimization

In eCommerce, winning the digital shelf isn’t just about being visible; it’s about mastering the art of digital shelf optimization. This strategy is pivotal for sustainable, profitable growth in the online marketplace. But what does digital shelf optimization really entail and how can it make a difference to your brand? The Cost of Ignoring Digital […]
3 min read
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  1. Corporate Purpose

How to Optimize Walmart.com Brand Shops & Maximize Traffic

Walmart.com has launched the capability for suppliers to create Brand Shop landing pages as a new way to educate and drive awareness with shoppers. With Walmart.com Brand Shops, suppliers can now direct traffic from across the web to a curated landing page on Walmart.com. Brand Shops will allow brands to create a page on Walmart.com […]
3 min read
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  1. Corporate Purpose

Planning For Brand Expansion

The growth of any brand will plateau if it is successful with its initial product range in its region of origin. Further growth must come from expanding the product range, extending geographically, or both. Before scaling your brand, the business fundamentals need to be in place. Investors seem keen to fund technology-based brands even if […]
3 min read
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  1. Corporate Purpose

Where Does One U.S. Tax Dollar Go?

See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […]
3 min read
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  1. Corporate Purpose

Instacart Business: Delivering an Elevated Office Experience with Hines

Hines, a global real estate investment, development and management firm, is no stranger to providing innovative and elevated services to tenants of all sizes. Hines is dedicated to finding new ways to elevate tenants’ experiences by creating a more service-oriented, hospitality-like experience at the office. And at Instacart Business, we’re big fans of enhancing the […]
2 min read
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  1. Corporate Purpose

Crunch, Crackle, Chomp: Why CPG Brands Are Turning Their Sound On With Sonic Branding

In a world with endless snack options, many CPG brands are looking to stand out in the supermarket aisle by taking a sound-on approach to marketing and investing in a sonic identity. Consumer packaged goods have long used sonic cues in advertising to give their products personality, such as those with familiar brand mascots like […]
3 min read
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  1. Corporate Purpose

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
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  1. Corporate Purpose

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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