Corporate Purpose

Articles about retailers doing good for their communities, the environment, etc.

  1. Corporate Purpose

Dick’s Sporting Goods Integrates Traceability into Sourcing Operations

Dick’s Sporting Goods will expand its use of sourcing solutions from Inspectorio, incorporating traceability as it centralizes its production chain activities under the solution provider’s AI platform. After utilizing Inspectorio’s Responsible Sourcing and Inspection solutions for over three years, Dick’s will add the company’s Traceability and Transparency, Production Monitoring, and Lab Testing modules into its supply chain operations. Dick’s will leverage […]
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  1. Corporate Purpose

How to build a strong digital presence for your e-commerce business

When it comes to building a brand online, specifically in the e-commerce space, it can feel like an incredibly daunting task. It’s an oversaturated market in the digital realm and to ensure your business succeeds, you really need to ensure you stand out from the competition (and there’s a lot of competition!). There are a […]
4 min read
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  1. Corporate Purpose

What’s for Dinner: Convenient Meals for Today’s Families

  The age-old question, “What’s for dinner?” has evolved dramatically over the decades, shaped by societal changes and consumer demands. In a world where speed of service, affordability, portability, and dietary preferences take center stage, families today are more interested in finding meal solutions that satisfy everyone at the table without sacrificing quality or convenience, […]
5 min read
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  1. Corporate Purpose

Meta’s Quiet Election

Four years ago, ahead of the 2020 U.S. presidential election, Meta was in a different place. Its name was Facebook. Its CEO, Mark Zuckerberg, was donating hundreds of millions of dollars to election integrity efforts. Its outsized role in the 2016 U.S. presidential loomed ahead of another moment in the spotlight. And within months, it […]
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  1. Corporate Purpose

Startup Stories: Ella d’Amato, Co-Founder and CEO (aka Chief Believer) at i love it

RTIH gets the lowdown on i love it from Ella d’Amato, the former interim CEO of online marketplace notonthehighstreet. RTIH: Tell us about yourself and i love it. Ella d’Amato: I grew up in Weymouth with six siblings and left school at 15. I spent time in hospitality, trained at a chiropractic clinic, and worked at […]
5 min read
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  1. Corporate Purpose

BFCM 2024: How E-commerce Businesses Can Prepare for Success

Just like how the Super Bowl is a day for sports enthusiasts or the re-release of a famous franchise movie is a treat for the fans, Black Friday and Cyber Monday (BFCM) is a tailor-made event for e-commerce businesses to boost revenue, attract new customers, and build brand loyalty.  As BFCM 2024 approaches in less […]
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  1. Corporate Purpose

Unlocking the Potential of Radio in MMM

In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and understand which channels are driving return on investment (ROI). Generally, television, digital, and social media receive the lion’s share of attention (and spend). Many marketers believe that audio, including radio, is difficult to measure in Marketing Mix Models (MMM) […]
3 min read
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  1. Corporate Purpose

Stay Ahead: Digital Signage Revolution

In this week’s newsletter, we explore key strategies to enhance your operations. The NRF Foundation’s new customer conflict de-escalation training is equipping front-line employees with the skills to manage challenging situations and create a safer shopping environment. We also dive into the growing impact of digital signage, with over 60% of retailers investing in technologies […]
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  1. Corporate Purpose

Aldi’s Growing Food Industry Influence

  Aldi’s Fan Favorites list has become a vital barometer for both the grocery industry and consumer trends. Why? Because the selections reflect emerging shopper preferences, and Aldi’s ability to act quickly on consumer feedback is a blueprint for others. Aldi fans voted to bring back Huntington Home Swedish Dish Cloths, but more importantly, this […]
3 min read
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  1. Corporate Purpose

Channel 4 and Nicorette partner For Stoptober

Channel 4 has announced its first social branded entertainment series with Nicorette. Future Me is a new four-part digital series that follows lifelong adult tobacco users on their quitting journeys. Rupinder Downie, content solutions leader at Channel 4 said: “The power of this series comes… This story continues at Channel 4 and Nicorette partner For Stoptober […]
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  1. Corporate Purpose

Luggage Brand Béis Rolls Out Resale Offering

Seeking to score in the fast-growing resale market, luggage brand Béis has launched Second Béis using the Trove platform. The ecommerce experience from Trove, which acquired the full-service resale platform Recurate in August 2024, includes mixed-cart functionality that allows customers to combine both new and used products in a single checkout. Powered by Trove resale […]
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  1. Corporate Purpose

Why Branding Side Dishes for Takeout Matters

  Side dishes have long been an underappreciated part of the culinary landscape, often treated as a mere afterthought to the main course. However, in today’s competitive retail and restaurant market, branding a quality side dish as a standalone takeout option is a smart strategy that can drive unit sales, store sales, and boost brand […]
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  1. Corporate Purpose

How to plan with business outcomes in mind

If there’s a common thread in the big marketing stories of the last few years, it’s that wins and losses are measured in terms of business outcomes, not media consumption metrics. Of course, one doesn’t go without the other, but too many marketers are absorbed by what’s right in front of them—their media plans and […]
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  1. Corporate Purpose

Georgia Walmart to Host Girl Scouts ‘DreamLab’

Girl Scouts of Historic Georgia will open its latest Girl Scout DreamLab in a Walmart Supercenter in Albany, Ga., marking the first time that the experiential concept will be integrated within a retail environment. Six other DreamLabs are already open nationwide, with plans for further expansion. The concept was developed by Girls Scouts of the […]
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  1. Corporate Purpose

7 Tips on Creating a Strong Product Launch In-Store

As a product manufacturer, the success of your new product launch heavily relies on the brand experience you create for customers in-store with your retail partners. A strong brand experience not only helps in effectively promoting your products but also creates a lasting impression on your target audience. To help you achieve this, we have […]
3 min read
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  1. Corporate Purpose

New Fanta Afterlife train campaign

Coca-Cola Europacific Partners (CCEP) has announced the launch of a new nationwide Beetlejuice Beetlejuice-inspired Fanta Halloween campaign that features the movie’s Afterlife Train. Out-of-home, digital and cinema advertising, and social media, will invite consumers to scan QR codes to board the Fanta Afterlife Train on… This story continues at New Fanta Afterlife train campaign Or […]
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  1. Corporate Purpose

How United Airlines’ Media Network Helped Univision Engage with Spanish-Speaking Travelers

The rise of retail media has inspired not just retailers but a whole raft of other businesses to launch their own media networks, drawing on their connections with consumers and commerce systems to introduce a new revenue stream. Among the entrants to the broader world of “commerce media” are ride-sharing services Uber and Lyft; BNPL […]
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  1. Corporate Purpose

NBWA CEO: Beers Needs ‘Durability’ When ‘There Are New Rules to the Game’

For both the beer industry and the larger political and social environment, “there are new rules to the game,” National Beer Wholesalers Association (NBWA) president and CEO Craig Purser said in his opening remarks of the trade group’s Annual Convention in San Diego.
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  1. Corporate Purpose

Strategic Partnerships: The Key to Growth for Local Food Retailers

  Consumers are dynamic not static, in the dynamic landscape of food retailing, strategic partnerships have emerged as a critical driver of growth, particularly for regional and local food retailers. Steven Johnson the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, believes that these collaborations allow brands to leverage the strengths of established platforms to […]
4 min read
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  1. Corporate Purpose

Warby Parker’s Remarkable Vision with Neil Blumenthal, co-CEO and Co-Founder

Joining us for a fascinating interview is Neil Blumenthal, co-founder and co-CEO of Warby Parker, one of the most successful and innovative “disruptor brands” to emerge in the past two decades. Neil shares the brand’s origin story, what makes Warby Parker remarkable, why they’ve aggressively invested in brick-and-mortar locations, the critical interplay between digital and […]
3 min read
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  1. Corporate Purpose

10 Things to Consider When Looking for a New Product Manufacturer

Choosing a manufacturer is one of the most crucial decisions you’ll make for your beauty and personal care business. Whether you’re looking to produce hair care, face, body, or other types of products, the right partnership can make or break your brand. Following are some essential factors to consider when you are looking for a […]
2 min read
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  1. Corporate Purpose

Ann Taylor Returns to Canada with 90 Hudson’s Bay Shop-in-Shops

Fashion brands Ann Taylor and Loft are headed back to Canada via a series of shop-in-shops at Hudson’s Bay stores across the country. The partnership was developed by brand management firm Centric Brands and will mark the first time either brand has been available in Canada since 2020. Loft shop-in-shop at Hudson’s Bay in Canada. […]
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  1. Corporate Purpose

McDonald’s: The Brand America Loves to Visit

  McDonald’s has been a cornerstone of American fast-food culture, and its popularity shows no signs of slowing down. Steven Johnson Grocerant Guru® and the team at Tacoma, based Foodservice Solutions® wants you to know you are not the only one that visits McDonalds. In fact, nearly 87% of U.S. households visited the chain at […]
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  1. Corporate Purpose

Will No Tax on Tips Help or Hurt Employees Restaurant Employees?

  The team at Tacoma, WA based Foodservice Solutions® is wondering out loud about no taxing of tips as immediate income. From restaurant servers to bartenders and delivery drivers, many service workers rely heavily on tips to supplement their income. But what happens when governments decide to remove taxes on those tips? The proposal to […]
5 min read
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  1. Corporate Purpose

Consumer Loyalty, Data & Partnerships with Epsilon’s Dave Peterson

The CPGGUYS are joined in this episode by Dave Peterson, GM & global head of retail media at Epsilon, where he is responsible for unifying Epsilon’s global retail media assets and teams to accelerate retailer and brand adoption of the company’s unified retail media platform around the world. This episode is sponsored by Epsilon. Find […]
2 min read
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  1. Corporate Purpose

The New Role of Visceral and Voice Food Marketing

  Success does leave clues and consumers are dynamic not static and according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® as U.S. consumers face rising costs, the dining landscape is evolving in real-time. A recent study by Givex reveals that 41 percent of Americans are eating out less, 45 percent have […]
5 min read
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  1. Corporate Purpose

Hands On With Meta’s New Orion Augmented Reality Glasses

Wearing the glasses during a demo at Meta’s Menlo Park headquarters this week. This week, I became one of the few people outside Meta to try its new ‘Orion’ augmented reality glasses. The product is a technological marvel, layering computing on top of the real world in a lightweight wearable device. It’s so good — […]
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  1. Corporate Purpose

Ranked: The Fastest Shrinking Jobs in the U.S. (2023-2033F)

See this visualization first on the Voronoi app. Use This Visualization Ranked: Occupations With the Most Projected Job Cuts This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. As the economy shifts, the employment landscape changes. […]
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  1. Corporate Purpose

Adobe Predicts 8.4% Growth in Online Holiday Sales, Driven by Discounting

Adobe expects U.S. online sales to hit a record $240.8 billion this holiday shopping season (covering the period from Nov. 1 to Dec. 31), representing 8.4% growth year-over-year. Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% YoY to contribute a record $128.1 billion, which would represent a 53.2% share of online spend this season […]
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  1. Corporate Purpose

Future of Marketing: Part One

Today, we’re kicking off a special two-part series answering your questions about all things marketing.  Scott puts on his professor hat and answers your questions surrounding common marketing misconceptions, the power of community-driven marketing, and what the future holds for the industry.  Music: https://www.davidcuttermusic.com / @dcuttermusic Subscribe to No Mercy / No Malice Buy “The […]
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  1. Corporate Purpose

Charted: Maxed-Out Credit Cards by Generation

See this visualization first on the Voronoi app. Use This Visualization Credit Card Utilization By Generation This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. In the first quarter of 2024, the nationwide aggregate credit card […]
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