Trends: Food and Beverage

Articles on food and beverage trends.

  1. Shopper & Customer
  In today’s foodservice economy, consumer behavior is undergoing a structural shift. Traffic is no longer dictated solely by proximity or price—it is increasingly driven by flavor discovery, cultural relevance, and occasion-based meal bundling. At the center of that migration is Jollibee, a brand that has translated Filipino flavor profiles into a scalable, high-frequency, takeout-driven […]
  1. Owned Brands (Private Label)
Walmart yesterday announced “a comprehensive redesign of its flagship private brand, Great Value, reinforcing its commitment to delivering high-quality products customers need, want and love – at an affordable price … The redesign will span almost 10,000 food and consumables items, making it the most extensive private brand update in Walmart’s history. To ensure a […]
  1. Trends & External Forces
Clearspring, the organic and plant-based foods company has launched the largest advertising campaign in its 33-year history. Set to run across billboards, Tube advertising, and outdoor posters in London, Bristol, Brighton, and Birmingham, alongside extensive digital and social media advertising, the campaign will reach millions of consumers and deliver well over 60 million impressions.… This story continues at Clearspring launches new ad campaign  Or just read more coverage […]
  1. Trends & External Forces
  The closure of Amy’s Drive Thru—including its final unit at San Francisco International Airport—is not an indictment of organic or vegan food. It is a case study in consumer relevance, price elasticity, day-part fit, and the ultimate authority of the “consumer-facing VETO vote.” From the perspective of the Grocerant Guru®, the takeaway is clear: […]
  1. Shopper & Customer
  The latest NielsenIQ report confirms what  Steven Johnson the Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has been signaling for years: the convenience channel is losing trips because it is still merchandising for yesterday’s consumer. The data is unambiguous—33% of shoppers say they’re visiting less often, and trips per buyer are down 2.2% […]
  1. Trends & External Forces
Eat Real has entered the tortilla category with the launch of Multiseed Tortillas Chips. Made from a blend of corn, flaxseed, sunflower seeds and quinoa, the new range is HFSS compliant, plant-based, gluten-free and free from artificial ingredients. Sandie Dilger, chief marketing officer at Proper… This story continues at Eat Real launches Multiseed Tortilla Chips […]
  1. Shopper & Customer
  Gen Z isn’t abandoning brands—they’re recalibrating how, when, and where they spend. New data from First Insight reveals a nuanced shift: while national brands still dominate preference across food and beverage categories, Gen Z is actively reallocating spending, prioritizing value in everyday consumables while trading up in lifestyle-driven categories. For food marketers, operators, and […]
  1. Trends & External Forces
Consumer concerns around ‘ultra-processed foods’ over the past year have led to a resurgence of interest in the plant-based category, as well as a change of emphasis. “The natural segment delivered consistent growth throughout 2025, with a marked acceleration in recent months, while ‘meat mimics’… This story continues at Plant power | In focus: Plant-based […]
  1. Trends & External Forces
Expo West 2026 offered a clear reflection of several long-running shifts Mintel has been tracking across health, nutrition, and consumer expectations. What stood out most this year was less about flavor innovation and more about a reorientation toward how the body feels—physically, emotionally, and even metabolically. Many of the dominant themes at the show mapped […]
  1. Department & Category
  The U.S. food industry is undergoing a structural shift. Consumers want food that is convenient, affordable, flavorful, and nutritionally responsible—all at the same time. That convergence sits directly at the heart of the Grocerant Guru® thesis: the future belongs to food retailers and restaurants that blur traditional lines and deliver ready-to-eat meals with retail […]
  1. Department & Category
Portability, Fresh Prepared Foods, and the Power of the 5 P’s Fresh prepared foods, Ready-2-Eat meals, and Heat-N-Eat solutions have quietly become one of the most disruptive forces in the modern food industry. What once lived inside the supermarket deli department has evolved into a cross-channel foodservice ecosystem that spans grocery stores, warehouse clubs, convenience […]
  1. Shopper & Customer
  No brand in the convenience ecosystem has historically leveraged a proprietary food item like the 7-Eleven with its Big Bite. The roller grill once symbolized immediacy, affordability, and accessibility. It was hot, ready, and under $2—an edible billboard for frictionless consumption. From the Grocerant Guru® perspective, the question is no longer whether the Big […]
  1. Data & Insights
  Circana recently reported in The Evolving Ecosystem that 86% of U.S. adults are aware of AI in their devices, yet 35% are not interested in AI features. Nearly two-thirds of detractors say their devices already do what they need. 59% cite privacy concerns. 43% don’t want to pay more. Only 15% think AI sounds […]
  1. Channel: Restaurants
  White Castle has never been just another fast‑food chain. It’s an American original — the nation’s first fast‑food hamburger restaurant, the pioneer of the Slider, and the rare legacy brand that continues to reinvent itself without losing the charm that made it iconic. Today, with more than 340 restaurants across 14 states, a booming […]
  1. Shopper & Customer
  Ready-2-Eat and Heat-N-Eat fresh prepared foods have been the single strongest growth driver across retail foodservice for nearly a decade. Yet many grocery stores still struggle to unlock its full traffic and profitability potential. The disconnect isn’t lack of demand — it’s execution. Today’s consumer behavior is rapidly reshaping where, how, and why people […]
  1. Shopper & Customer
Valentine’s Day may be circled on the calendar, but the consumer mindset it unlocks does not shut off at midnight. When a dinner, dessert, or drink delivers connection, indulgence, and memory-making, shoppers want the feeling again — just with less pressure, less formality, and often at a better value according to Steven Johnson Grocerant Guru® […]
  1. Department: Food
  In 2026, “fiber-focused innovation” has emerged as one of the most consequential food trends shaping consumer choices and product development across sectors — from restaurant menus to C-store grab-and-go offerings, and from CPG brands to grocery store aisles according to Steven Johnson Grocerant Guru® at Tacoma, WA base Foodservice Solutions®. Once a background nutrient […]
  1. Trends & External Forces
The New York Times has a story about “boy kibble,” which is described as “a ruthlessly efficient, male-coded rejoinder to the extemporaneous charms of ‘girl dinner.’ The latter is a TikTok term for the assemblage of light bites that women sometimes cobble together and eat as a meal, with little care for gastronomic coherence. Boy […]
  1. Channel: Grocery
When Kroger and Albertsons agreed to a $24.6 billion merger in 2022, the companies framed it as a scale-driven solution to inflation, competition from Walmart and Amazon, and a rapidly changing food retail landscape. Two years later, the deal collapsed under Federal Trade Commission scrutiny—and now, in 2026, both companies are asking a federal court […]
  1. Data & Insights
  At FMI Midwinter in Chula Vista, California, one message cut through the noise: metabolic health is no longer a fringe wellness concept—it is rapidly becoming a core grocery growth platform. According to Kevin Ryan, CEO of Malachite Strategy and Research, metabolic health—accelerated by GLP-1 usage, AI agents, and personalized nutrition—is poised to rival protein, […]
  1. Trends & External Forces
  As wellness, nutrition, and performance continue to shape how Americans think about food in 2026, few organizations operate at the scale—or with the mission-critical responsibility—of the Army & Air Force Exchange Service (AAFES). Through its BE FIT 360 program, AAFES is not simply responding to New Year’s resolutions; it is embedding nutrition-forward food access […]
  1. Shopper & Customer
  The acquisition of Chicago-based Protein Bar & Kitchen by Founders Table—the parent company of Chopt Creative Salad Company and Dos Toros Taqueria—is not simply a portfolio expansion. It is a strategic acknowledgment that protein-forward, better-for-you food has moved from trend to structural demand in U.S. foodservice. Protein has become the defining macronutrient of early […]
  1. Shopper & Customer
The CPG Guys are joined in this episode by John frost, Chief Customer Officer at Chobani,  Find John Frost on Linkedin at: https://www.linkedin.com/in/john-frost-20963155/Find Chobani on Linkedin at: https://www.linkedin.com/company/chobani/Find Chobani online at: https://www.chobani.com/ Here’s what we asked John: John, let’s start with your journey. What path led you to Chobani, and how has your experience at […]
  1. Trends & External Forces
Plant-based food brand Gosh!, has teamed up with food-to-go brand, Urban Eat., to launch two falafel-fuelled on-the-go options. Designed for busy consumers on the go, the new Gosh! Falafel & Houmous Wrap and the Falafel, Lettuce and Tomato sandwich (F.L.T), combine bold flavours, quality ingredients… This story continues at Gosh! partners with Urban Eat. to […]
  1. Department: Food
Grocery food innovation is not just about new products or recipes—it is about creating experiences that engage the senses and support the values of today’s consumers.
  1. Department: Food
Last week, the US Department of Agriculture (USDA)released the “Dietary Guidelines for Americans, 2025–2030,” setting out the following priorities:  “Prioritize protein at every meal … Consume full-fat dairy with no added sugars … Eat vegetables and fruits throughout the day, focusing on whole forms … Incorporate healthy fats from whole foods such as meats, seafood, […]
  1. Trends & External Forces
The US Department of Agriculture (USDA) this week released the “Dietary Guidelines for Americans, 2025–2030,” saying that it was “the most significant reset of federal nutrition policy in decades.” The new guidelines sets out the following priorities:  “Prioritize protein at every meal … Consume full-fat dairy with no added sugars … Eat vegetables and fruits […]

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  1. Trends & External Forces
  2. Shopper & Customer
  3. Technology & Innovation
  4. Trends & External Forces
  5. Associates & Employees
  6. Merchandising
  7. Stores & Formats
Walmart will deploy digital shelf labels (DSLs) chainwide this year, doubling the approximately 2,300 U.S. locations currently using the technology (Walmart U.S. operates more than 4,600 stores). With more than 120,000 items in a typical Walmart store, managing price changes manually requires significant associate hours. Additionally, these DSLs are equipped with LED lights that make […]

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