Coca Cola

Articles on Coca Cola

  1. Department: Beverage

New Bacardi and Coke RTD

Bacardi and Coca-Cola have partnered to launch a new ready-to-drink (RTD) serve. While this is the first time Bacardi and Coca-Cola have launched in a RTD format, the brand wants to highlight that the story started more than a century ago. Elaine Maher, associate director,… This story continues at New Bacardi and Coke RTD Or […]
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  1. Stores & Formats

Coca-Cola highlights role of convenience stores as it celebrates 125th GB anniversary

Britain’s high streets may be suffering amid the cost-of-living crisis, but according to new research released today (16 April), its ‘corner shops’ are enjoying a resurgence – with nearly a quarter of consumers (23%) depending on them more than any other retail outlet. The research… This story continues at Coca-Cola highlights role of convenience stores […]
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  1. Technology & Innovation

Rob Barnes departs Asda and CIO role after driving technology change across the business

Rob Barnes has left grocery giant Asda where, for the past 15 months, he held the position of Chief Information Officer. In a LinkedIn post, Barnes, who joined Asda from Marks and Spencer, said: “Thanks for your messages this week folks! As some of you have seen, I’ve taken the decision to leave Asda. It’s […]
5 min read
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  1. Shopper & Customer

Costco Destination Dinning

  Costco has long been recognized as a destination for consumers seeking Ready-to-Eat (RTE) and Heat-and-Eat fresh prepared foods. This strategic focus has significantly enhanced customer satisfaction and loyalty, positioning Costco as a leader in the grocerant niche—a sector characterized by the fusion of grocery and restaurant-quality offerings. Steven Johnson, Grocerant Guru® at Tacoma, WA-based […]
4 min read
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  1. Technology & Innovation

Absolut Vodka & Sprite launches watermelon variant

Coca-Cola Europacific Partners (CCEP) has unveiled Absolut Vodka & Sprite Watermelon – the brand’s first-ever flavour innovation. Available nationwide now, the 250ml cans combine Sprite’s signature crisp taste with Absolut Vodka’s smoothness and a burst of refreshing watermelon – the flavour of summer in a… This story continues at Absolut Vodka & Sprite launches watermelon […]
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  1. CPG: Beverage

Coca-Cola relaunches ‘Share a Coke’ campaign

Coca-Cola is bringing back its ‘Share a Coke’ campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalised connection. The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, returns with “an even… This story continues at Coca-Cola relaunches ‘Share a Coke’ campaign […]
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  1. Technology & Innovation

You Don’t Have Customers, you Have Fans, so Put on a Show

There’s a lot retailers can learn from the success of immersive location-based entertainment spaces this past year. The Sphere in Las Vegas reimagined concertgoing, giving music lovers 360 degrees of eye-popping real-time visuals synced to music; Meow Wolf has reimagined museum visits; and Hollywood is taking its first stab at immersing fans in their favorite […]
4 min read
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  1. Shopper & Customer

Consumers Know What is Right and What They Want: The Role of Legacy DEI Programs in the Food Industry

  Consumers have long demonstrated that they know what is right and what they want when it comes to corporate policies, including Diversity, Equity, and Inclusion (DEI) according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. The recent consumer-driven responses to major retailers’ handling of DEI initiatives—such as Costco’s increase in web […]
4 min read
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  1. Merchandising

Monster Energy offers chance to win UFC experience

Coca-Cola Europacific Partners (CCEP) has announced the launch of Monster Energy’s latest promotion in partnership with the Ultimate Fighting Championship (UFC. From now until Wednesday 30th April, Monster Energy fans can scan QR codes on in-store POS or visit MonsterEnergy.com to enter for a chance… This story continues at Monster Energy offers chance to win […]
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  1. Data & Insights

RTIH’s Secret Shopper heads to Regent Street, London and lululemon’s biggest EMEA store

lululemon is one of those brands that, once you try it, you’re hooked. Their leggings fit like a dream, their loungewear is effortlessly chic, and their accessories blend practicality with style. So, when I heard they were opening a brand new flagship store on Regent Street, I knew I had to be there on opening […]
6 min read
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  1. Media & Marketing

How the Rise of Streaming is Democratizing TV Advertising

As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting for one in every 10 dollars spent on digital advertising, according to Emarketer. In fact, U.S. brands alone spent more than $28 billion on CTV advertising last year, making up one-third of the total […]
5 min read
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  1. Technology & Innovation

London calling as Landsec extends its long-term Piccadilly Lights partnership with Ocean Outdoor

Landsec has extended its partnership with Ocean Outdoor which manages the digital out of home (DOOH) contract for Piccadilly Lights in London. Under the terms of the agreement, Ocean will continue to manage content for the advertising DOOH screen well into the next decade, and work with Landsec on The Venue which sits beneath the […]
3 min read
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  1. CPG: Beverage

Fanta adds more fruity twists to its Zero Sugar range

Coca-Cola Europacific Partners (CCEP) has launched three new Zero Sugar flavour variants – Fanta Zero Apple, Fanta Zero Raspberry and limited-edition Fanta Tutti Frutti Zero Sugar. Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB, said: “We’re excited to be expanding our core… This story continues at Fanta adds more fruity twists to […]
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  1. Technology & Innovation

Boom Times For ChatGPT

ChatGPT vs. the competition. Source: SimilarWeb ChatGPT is booming. After months of stagnant usage in early 2024, the chatbot hit an inflection point and is now far outpacing its competition, according to new data from analytics firm Similarweb. OpenAI’s flagship bot hit 3.8 billion visits on desktop and mobile web in January 2025, more than […]
5 min read
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Walgreens Agrees to $10B Sycamore Partners Acquisition

Walgreens Boots Alliance (WBA) has finalized a deal with private equity firm Sycamore Partners to take the company private after being in the stock market for nearly 100 years. Sycamore will pay $11.45 per share in cash for the Walgreens business, according to a company announcement. Shareholders can receive up to $3 more per share […]
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Kroger Announces Resignation of CEO Rodney McMullen

The Kroger Co. (NYSE: KR) today announced that Chairman and Chief Executive Officer Rodney McMullen has resigned from the Company following a Board investigation of his personal conduct that, while unrelated to the business, was inconsistent with Kroger's Policy on Business Ethics.
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Valentine’s Day flower sales could shift to FTD, other brands in 2025

1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
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