Coca Cola

Articles on Coca Cola

  1. Shopper & Customer
CHICAGO – Circana on Monday announced the leading companies in its latest Growth Leaders rankings. The firm analyzed the growth performance of hundreds of public and private consumer packaged goods (CPG) companies ranging from $100 million to $60 billion in annual sales to develop the rankings. Circana will highlight the drivers of success for these […]
  1. Data & Insights
By combining in-store and out-of-store customer journey insights, the partnership delivers retailers and CPGs with actionable strategies in today’s highly competitive environment.
  1. CPG: Beverage
Diet Coke has announced its new campaign, ‘Love What You Love, By You’, an evolution of its brand campaign launched in 2022, ‘Love What You Love’. The integrated consumer marketing campaign includes a brand-new TV advert inspired by real breaks, video-on-demand, out of home and… This story continues at Diet Coke unveils new ‘evolved’ ad […]
  1. Partnerships & Alt Profit
Coca-Cola Europacific Partners (CCEP) has added a new flavour to its Monster Juiced range with Monster Juiced Bad Apple. Available in plain and priced-marked cans, Monster Juiced Bad Apple combines the Monster Energy blend with apple flavour that is not too sweet and aims to… This story continues at Monster Juiced Bad Apple hits the […]
  1. CPG: Beverage
Coca-Cola Original Taste Lemon and Coca-Cola Zero Sugar Lemon will hit the shelves in March. The new products combine Coca-Cola with lemon giving consumers the option to enjoy with or without sugar and aim to meet growing consumer demand for innovation in colas, with flavoured… This story continues at Coca-Cola launches new lemon variant Or […]
  1. Technology & Innovation
An Amazon Just Walk Out technology powered store has opened at Lesley University in the US. Lesley University is a private university in Cambridge, Massachusetts. Its students can now experience a frictionless shopping experience on campus, with the likes of snacks and drinks available to buy. In a LinkedIn post, Brisbane Vaillancourt, Regional Vice President […]
  1. CPG: Beverage
NEW YORK — For the first time in over three years, Coca-Cola has added a new permanent flavor to its iconic portfolio in North America with the debut of Coca-Cola Spiced. The all-new innovation blending the taste of Coca-Cola with raspberry flavors and spiced notes.  Hitting shelves in mid-February, Coca-Cola Spiced and Coca-Cola Spiced Zero […]
  1. Channel: Ecommerce & Digital
Fortune writes about how, while “Amazon will soon top Walmart in overall sales,” it continues to lag in the critical area of grocery sales. Not that Amazon is a laggard:  “After announcing blockbuster financial results from the holiday quarter and its largest operating profit ever last week, Amazon is now worth nearly $1.8 trillion.  The […]
  1. CPG: Beverage
Monster Reserve Orange Dreamsicle has been added to the brand’s Reserve range. Coca-Cola Europacific Partners (CCEP) has expanded its range with the arrival of Monster Reserve Orange Dreamsicle, alongside the launch of price-marked multipacks (PMPs) for Monster Juiced Mango Loco and Monster Zero Sugar Lewis Hamilton.… This story continues at Monster adds new flavour to Reserve […]
  1. Data & Insights
Imagine you’re shopping for a new dress. You have a vision of your colorful, dream dress, but you haven’t been able to find it anywhere online or in-store. But what if you could create it yourself with the help of artificial intelligence (AI)? Generative AI is fundamentally reshaping the product development process, offering many unique […]
  1. CPG: Beverage
The Coca-Cola Company and Pernod Ricard have announced Absolut Vodka & Sprite is now available to purchase in the UK. Bringing together two brands, the new pre-mixed alcohol ready-to-drink cocktail is made with premium vodka, Absolut, and lemon-lime sparkling soft drink, Sprite. James Davies, senior… This story continues at Absolut Vodka & Sprite now available […]
  1. Corporate Strategy
Fanatics Commerce, the fan gear designer, manufacturing and retail division of the Fanatics digital sports platform, has made three new executive appointments to drive its next phase of growth.   In the C-level, Fanatics Commerce has appointed Valerie Love as its new Chief People Officer and Justin Tsai as Chief Product Officer. As Chief People Officer, […]
  1. CPG: Beverage
Coca-Cola on-pack promotion is giving shoppers the chance to win 25,000 Domino’s pizza vouchers and four exclusive city escapes to Naples. Coca-Cola is giving shoppers the chance to win a £20 pizza voucher from a pool of  25,000 Domino’s pizza vouchers and run in a… This story continues at Coca-Cola to give away 25,000 pizza […]
  1. Associates & Employees
The Associated Press has published an extensive investigative story about how many of America’s most popular and successful food brands are benefitting from what essentially is slave labor under a different name. An excerpt: “Intricate, invisible webs … link some of the world’s largest food companies and most popular brands to jobs performed by U.S. […]
  1. Partnerships & Alt Profit
  If you ever wondered why, you might pay just a little bit more for a global legacy branded product, stop wondering.  You don’t become a global brand without first producing a quality consumer approved, accepted, and apricated product. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® they become a global […]
  1. Media & Marketing
In the dynamic terrain of brand management, the journey from an eager entry-level Assistant Brand Manager rising up to a seasoned Chief Marketing Officer is challenging and exhilarating. My professional experience through the ranks at Johnson & Johnson, backed by experience at General Mills and Coke, has been a testament to the joy and turbulence,  […]
  1. CPG: Beverage
Coca-Cola Europacific Partners (CCEP) has launched a brand-new X Games experience promotion for its Monster Energy brand, to help retailers tap into Monster fans’ love of extreme sports. The X Games has grown to be one of the world’s biggest extreme sports competitions, with both… This story continues at Monster teams with X Games Or […]
  1. Agencies & Vendors
“RangeMe is not necessarily the place where you are going to close a deal, though it has happened for us. What it does is move a cold lead into a warm lead and starts to build that buyer relationship.” With this statement, Sara Delaney, Founder & CEO of beverage brand Sarilla, concisely summarized how best-in-class […]
  1. CPG: Beverage
Variety has a story about how a new Coca-Cola advertising campaign “emphasizes its broad portfolio of drinks, not just a single product such as Fanta, Diet Coke or Dasani as has been the company’s typical marketing strategy over the years. The TV commercial, which will appear in both 30- and 90-second versions, is believed to […]
  1. Channel: Delivery
  All food retailers know what their current customers bought from them in 2023.  However, have you wondered just what your customers were buying from your competitors when they were not buying from you?  Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® suggest that you read what recent Grubhub report found consumers were […]
  1. Media & Marketing
Do ads wear out? The short answer is no. If they do, it takes a lot longer than most brand/agency teams think. Creativity is the biggest variable when it comes to ad effectiveness so if an ad works well, it should be used for as long as possible. Coca-Cola’s ‘Christmas Caravans’ ad has been used […]
  1. Media & Marketing
The social media platform X, formerly known as Twitter and owned by Elon Musk, is reportedly in conversations with Amazon.com to incorporate itself into the e-commerce company’s ad-buying software, The Wall Street Journal reported. The news outlet reported that the potential collaboration would aim to target small and midsized businesses on Amazon’s marketplace and convince […]
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  Don’t want to cook, don’t want to do dishes, well according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® your kids don’t want you hear you complain about cooking dinner either. Chuck E. Cheese has a new program for that has a great chance to make the entire family happy according […]
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Target reported Q4 and 2023 financial results at its annual investor day on March 5, 2024. Quarterly comp performance improved sequentially from Q2 to Q4, but 2023 ended with comps down -3.7%. Profitability outperformed expectations as the company realized $2B of operating income growth in 2023 and reported notable gross margin improvements. The stock was […]
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  3. Channel: Ecommerce & Digital
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Comments from Chairman and CEO Rodney McMullen. "Kroger achieved strong 2023 results, in line with our long-term growth model and built upon three consecutive years of historic growth.

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