Coca Cola

Articles on Coca Cola

  1. Department: Beverage

Circana reveals 2022 New Product Pacesetters

CHICAGO – Circana, formerly IRI and The NPD Group, has released its 2022 New Product Pacesetters, the 28th annual report revealing the top new product launches across food and beverage and nonfood sectors. The report illustrates the enduring power of CPG innovation, revealing that consumer spending on new product offerings remained elevated last year despite challenges […]
4 min read
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  1. Media & Marketing

Poundland taps Recite Me tech to support support job applicants with disabilities online

Poundland has launched a suite of digital accessibility tools to support job applicants and workers with disabilities online.  The Recite Me toolbar on the Poundland Careers website removes obstacles for those with disabilities, visual impairments, learning difficulties, and the population of an older age.  Carina Mardenborough, Diversity, Inclusion and Wellbeing Manager at Poundland, comments: “As […]
< 1 min read
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  1. CPG: Beverage

Coca-Cola unveils new Coke Studio

Coca-Cola unveils its latest programme of immersive music experiences across the UK and Europe, via its music platform Coke Studio. The platform will feature new tracks and artist ‘collisions’ and an on-pack promotion to win music and summer prizes, and Coke Studio live music moments at some of the biggest and best festivals in summer […]
< 1 min read
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  1. Channel: Restaurants

Chick-fil-A’s ‘Culture of Belonging’ Hit For Being Too Woke

Add Chick-fil-A to the list of companies being drawn into the nation’s culture wars. The New York Times reports today – not coincidentally, the beginning of Pride Month – that “Chick-fil-A drew fierce criticism this week from conservatives calling out the fast-food chain for its diversity, equity and inclusion policy and questioning the hiring of […]
3 min read
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  1. Technology & Innovation

Six Flags preps first amusement park micro market launch featuring Amazon Just Walk Out technology

Six Flags is set to become the first theme park operator to pilot Amazon’s Just Walk Out technology, with the aim of reducing wait times for customers wanting to purchase food and drinks. It will soft launch the tech at its theme park in New Jersey on 1st June. A similar roll-out is planned later […]
2 min read
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  1. CPG: Beverage

Amazon’s Cashierless Checkout Tech Makes Inroads at Events Venues

Amazon is continuing to expand the reach of its Just Walk Out (JWO) cashierless checkout tech with a particular focus on events-based venues. Two Six Flags theme parks will feature new cashierless stores where fans can buy park essentials without waiting in line, and at the Coors Field stadium in Colorado, fans can now purchase […]
3 min read
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  1. Department & Category

Grocerant Guru’s 10 2023 Tools for your Food Marketing Tool Kit

  The value of a product or brand at times diminishes in consumer relevance. The vernacular of the consumer is ever evolving and the vernacular of your brand must as well. Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® understands that the consumer is dynamic not static. Here are 10 clues to keep […]
3 min read
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  1. Media & Marketing

Unleash the power of your marketing with Native Advertising

In today’s digital landscape, where traditional advertising methods often struggle to capture and retain audience attention, native advertising has emerged as a powerful strategy for brands to connect with consumers more seamlessly and engagingly. In this blog article, we’ll explore the world of native advertising, its benefits, types, examples, and some considerations you should be […]
8 min read
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  1. Technology & Innovation

Three ways AI will impact Canadian’s relationship with food and drink

When we look back at 2022, it may be remembered as a turning point for AI (artificial intelligence). At this point, you’ve likely heard of Open AI’s ChatGPT. In case you haven’t, ChatGPT is a natural language processor developed by Open AI that can respond to queries using human language. In other words, you can […]
3 min read
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  1. Shopper & Customer

Brand Equity: What Is It & How Can It Affect Your Margins

In the last few years, many companies have begun to shift their focus from their products to their customers. And this makes sense when, according to Salesforce, 80 percent of customers now consider the experience a company provides to be as important as its products and services. Positive experiences can leave a lasting impression on […]
6 min read
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  1. Media & Marketing

Know everything about Product Placement: Definition and Best Practices

When you see the “eleven” character in the “Stranger Things” series, smash a soda can, it is no coincidence the soda brand is Coca-Cola, it is a marketing strategy known as Product Placement. Using product placement in stranger things is just one of the many examples of how brands use non-advertising media like movies to […]
8 min read
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  1. Operations & Supply Chain

Monster’s retailer initiative returns for its third year

Coca-Cola Europacific Partners (CCEP) and the Monster Energy Co. have relaunched the SalesSupercharged.co.uk convenience retailer support initiative for a third year, helping retailers to make the most of the energy drinks sales opportunity – and provide chances to win prizes. The online platform and trade communications campaign will continue to provide the low-down on the […]
< 1 min read
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  1. Data & Insights

Will ChatGPT Transform Retail CX? Making the Case for AI in Customer Support

Since its launch in November, Open AI’s ChatGPT has left no industry untouched and retail is no exception. Grocery delivery giant Instacart recently partnered with Open AI to launch a new artificial intelligence (AI) chatbot feature called “Ask Instacart.” Shopify has integrated ChatGPT into its Shop app. Many retailers are quickly realizing they need to […]
3 min read
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  1. CPG: Beverage

Cocktail Renaissance with Q Mixers’ Bob Arnold

The CPG Guys are joined by Bob Arnold, CEO of Q Mixers, which makes the world’s best carbonated mixers that are proudly served by discerning bars and restaurants across America, as well as sold in grocery and liquor stores nationwide. Follow  Bob Arnold on LinkedIn at: https://www.linkedin.com/in/bob-arnold-972a253/ Follow Q Mixers on LinkedIn at: https://www.linkedin.com/company/q-mixers/Follow Q […]
2 min read
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  1. Media & Marketing

FMI picks 12 store manager award finalists

ARLINGTON, Va. — FMI—The Food Industry Association on Wednesday announced 12 finalists for its 2023 Store Manager Awards. From a record 175 nominations, these outstanding store managers stood out from the crowd for their ability to generate sales growth; effectively communicate company and store goals and objectives; demonstrate team leadership in their store/company; provide exceptional […]
2 min read
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  1. Department: Food

Relentless adds watermelon to its zero-sugar range

Coca-Cola Europacific Partners (CCEP) is bolstering its Relentless Zero Sugar range with its latest flavour launch, Watermelon. The new flavour is designed to fuel additional growth of the Relentless brand, which CCEP says is already up 12.9% in value and 43.7% in volume over the past year. It follows the launch of Relentless Zero Sugar […]
< 1 min read
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  1. Partnerships & Alt Profit

Capri-Sun to launch ‘World of Jumanji’ on pack promotion

Capri-Sun, manufactured and distributed in GB by Coca-Cola Europacifc Partners (CCEP), has announced it is once again partnering with Merlin Entertainments on an on-pack promotion – this time, for the World of Jumanji, at Chessington World of Adventures Resort. The promotion will give a free adult or child entry to Chessington World of Adventures Resort […]
< 1 min read
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  1. Channel: Grocery

NACDS Foundation adds board members

PALM BEACH, Fla.– At the National Association of Chain Drug Stores (NACDS) Annual Meeting, the NACDS Foundation announced the addition of five first-time members to the NACDS Foundation board of directors. Each Director will serve a one-year term. First-time NACDS Foundation board of directors include: Naomi Duvall, Cardinal Health Lisa Paley, Haleon Marvin Vines, The Coca-Cola Company Summer […]
2 min read
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  1. Channel: Grocery

Sprouts CEO “Not Too Worried” About Kroger-Albertsons Merger

From the Cincinnati Business Courier: “The CEO of Phoenix-based specialty grocery chain Sprouts Farmers Market Inc. is not too worried about the potential $24.6 billion merger of Kroger and Albertsons Cos. affecting his company, and he doesn’t know how much it’ll actually help the two large chains compete against Walmart. “Sprouts CEO Jack Sinclair said […]
< 1 min read
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  1. Department: Consumer Durables

Lessons to help marketers learn from the world’s best brands

Marketers can unlock valuable insights and strategies by examining brand case studies from the world’s best brands such as Apple, Starbucks, Nike, Tesla, Coca-Cola, and Ritz-Carlton. These industry-leading brands have demonstrated the power of innovative marketing approaches. They use captivating storytelling, and strong brand positioning to achieve remarkable success. By delving into these brands’ marketing […]
< 1 min read
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  1. CPG: Beverage

Jack Daniel’s and Coca-Cola RTD launches in UK

Jack Daniel’s and Coca-Cola have officially announced the launch of Jack Daniel’s and Coca-Cola ready-to-drink (RTD) in Great Britain. Made with Jack Daniel’s Tennessee Whiskey and Coca-Cola, Jack Daniel’s and Coca-Cola RTD is inspired by the classic bar cocktail known and enjoyed around the world. This global agreement between the two iconic brands will hit […]
< 1 min read
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  1. Channel: Mass
  2. Channel: Grocery - Natural
  3. Channel: Mass
  4. Channel: Specialty & Other
  5. Department & Category
  6. Department: Consumer Durables
  7. Department: Nonfood
  8. Corporate Strategy
  9. Media & Marketing
  10. Shopper & Customer
  11. Trends & External Forces
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  13. Stores & Formats

Target Leapfrogs Walmart For Upscale Grocery Approach

Bloomberg has a story about how “a slew of retailers are beefing up their grocery investments to lure in consumers cutting back on non-essentials like clothing and electronics. But as they lay out plans to improve their food offerings and supply chains, the big question is how does one compete with the mighty Walmart Inc. on […]
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  1. Department: Beverage
  2. CPG: Adult Beverage
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  4. CPG: Food
  5. CPG: Food & Bev
  6. CPG: HBC
  7. Channel: Ecommerce & Digital
  8. Channel: Restaurants
  9. Department & Category
  10. Department: Adult Beverage
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  12. Department: Food
  13. Department: HBC
  14. Department: Nonfood
  15. Corporate Strategy
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  20. Agencies & Vendors
  21. Data & Insights
  22. Shopper & Customer
  23. Technology & Innovation
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  26. Operations & Supply Chain

Circana reveals 2022 New Product Pacesetters

CHICAGO – Circana, formerly IRI and The NPD Group, has released its 2022 New Product Pacesetters, the 28th annual report revealing the top new product launches across food and beverage and nonfood sectors. The report illustrates the enduring power of CPG innovation, revealing that consumer spending on new product offerings remained elevated last year despite challenges […]
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  1. Channel: Mass
  2. Channel: Mass
  3. Acquisitions, Divestitures & Mergers
  4. Media & Marketing
  5. Retailer Media
  6. Shopper & Customer
  7. Trends & External Forces
  8. Owned Brands (Private Label)

Walmart Upgrades Its Digital Ad Network

From Advertising Age: “Walmart Connect, which has made huge gains in recent years through digital advertising, is testing ways to bolster in-store pieces of its retail media network. “For the first time, Walmart Connect is selling ads on its revamped in-store radio network and integrating sampling programs with online offerings. While aspects of Walmart Connect’s […]
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  1. Channel: Grocery
  2. Trends & External Forces
  3. Stores & Formats

H-E-B expands its discount format

Several years after opening its last Joe V’s location, H-E-B is reigniting the banner with two locations set to open in Dallas by 2025. Dive Brief: H-E-B announced Tuesday it is opening two Joe V’s Smart Shop by H-E-B stores in Dallas, marking the first time the grocer’s discount format will appear outside of the Houston area. […]
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  1. Retailer Media
  2. ESG
  3. Media & Marketing
  4. Retailer Media
  5. Shopper & Customer
  6. Operations & Supply Chain

Giant Eagle launches in-house retail media network Leap

The platform leverages the chain’s loyalty program, bringing personalized ads to shoppers in-store, in-app, on social media and elsewhere, said Damian Scott, who heads up the grocer’s retail media and front-end digital operations. Dive Brief: Giant Eagle announced on Wednesday the debut of Leap Media Group, an in-house retail media arm that leverages the regional […]
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