CPG: Beverage New Fanta Afterlife train campaign Coca-Cola Europacific Partners (CCEP) has announced the launch of a new nationwide Beetlejuice Beetlejuice-inspired Fanta Halloween campaign that features the movie’s Afterlife Train. Out-of-home, digital and cinema advertising, and social media, will invite consumers to scan QR codes to board the Fanta Afterlife Train on… This story continues at New Fanta Afterlife train campaign Or […] Talking Retail October 1, 2024October 1, 2024 < 1 min read Coca ColaConsumersPartnershipsMarketing: Social MediaMarketing: OOHHoliday & EventsESG and CSR 0 Saving Bookmark this article Bookmarked
Channel: Grocery How brands can reduce their carbon footprint to make advertising gains Marketers who incorporate sustainability into their media planning hit KPIs earlier, per an ANA study that included the likes of Kroger and Coca-Cola. MarketingDive September 30, 2024September 30, 2024 < 1 min read SustainabilityStrategyKrogerCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola Discontinues Spiced Flavor Despite Promising Permanence Coca-Cola has decided to discontinue its recently introduced “Coca-Cola Spiced” flavor after only being on the market for less than a year. RetailWire September 26, 2024September 26, 2024 < 1 min read Coca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola to discontinue its Spiced flavor after 7 months The company said the beverage, intended as the first permanent offering for the brand in more than three years, is being phased out with plans to introduce a new flavor in 2025. MarketingDive September 25, 2024September 25, 2024 < 1 min read Coca ColaDept. BeveragePredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Department: Beverage Retail Industry Awards 2024 | Winners: Product Launch of the Year Product Launch of the Year Supported by: Winner: Monster Juiced Bad Apple – Coca-Cola Europacific Partners Launched in March this year, Monster Juiced Bad Apple provides a refreshing new twist on the theme of flavoured energy drinks, with a taste of apple that is… This story continues at Retail Industry Awards 2024 | Winners: […] Talking Retail September 20, 2024September 20, 2024 < 1 min read SustainabilityPartnershipsDept. BeverageCoca Cola 0 Saving Bookmark this article Bookmarked
Technology & Innovation Coca-Cola Scaling GenAI Marketing Campaigns With Digital Twins The Coca-Cola Company is beginning to scale its global marketing efforts with generative AI, configuring advertising materials on Prod X, a production studio experience that uses digital twin technology. Consumer Goods Technology September 20, 2024September 20, 2024 < 1 min read Technology & InnovationAICoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Brewbound Podcast: Living in an 8% ABV World Several new high ABV offerings are on their way to convenience store doors in 2025. The Brewbound team discusses the latest slate of offerings from Molson Coors that trades on three of their established brands: Blue Moon Extra, Topo Chico Max and Simply Spiked Bold. Brewbound September 19, 2024September 19, 2024 < 1 min read Dept. Adult BevPodcastsCPG: Adult BeveragePredictions and ForecastsCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola, Bacardi Launching Rum Cocktail RTD in Limited Markets The Coca-Cola Company is expanding its reach in bev-alc with another ready-to-drink canned cocktail (RTD). Brewbound September 18, 2024September 18, 2024 < 1 min read Dept. Adult BevCoca ColaCPG: Adult BeverageDept. Beverage 0 Saving Bookmark this article Bookmarked
CPG: Adult Beverage Coca-Cola and Bacardi testing canned rum and cokes Coca-Cola and Bacardi Limited on Tuesday announced plans to release the ready-to-drink cocktail in several international markets. CNBC September 17, 2024September 17, 2024 < 1 min read CPG: Adult BeverageCoca ColaDept. Adult BevInternationalDept. Beverage 0 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit Monster Energy unveils Call of Duty on-pack promo Coca-Cola Europacific Partners (CCEP) has announced the return of Monster Energy’s flagship promotion in partnership with Call of Duty. The Call of Duty promotion is running across more of the range than ever before. Including individual cans and multipack cans of Monster Original, Monster Zero… This story continues at Monster Energy unveils Call of Duty […] Talking Retail September 17, 2024September 17, 2024 < 1 min read SustainabilityPartnershipsFlagship StoresCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Diet Coke announces Jamie Dornan as new ambassador Diet Coke has announced that actor and model Jamie Dornan will take on the role as ambassador for the brand and front the new Diet Coke ‘This Is My Taste’ campaign. Celebrating the announcement of the new partnership, Jamie stars in a new TV advert… This story continues at Diet Coke announces Jamie Dornan as […] Talking Retail September 10, 2024September 10, 2024 < 1 min read Coca ColaPartnershipsMarketing: Broadcast 0 Saving Bookmark this article Bookmarked
CPG: Beverage Monster adds Strawberry Dreams to its zero sugar ultra range Coca-Cola Europacific Partners (CCEP) has announced the latest addition to its zero sugar Monster Ultra range with a new strawberry flavoured variant, Monster Ultra Strawberry Dreams. Helen Kerr, associate director of portfolio development at Coca-Cola Europacific Partners GB, said: Rolling out nationwide from September, Monster… This story continues at Monster adds Strawberry Dreams to its […] Talking Retail August 30, 2024August 30, 2024 < 1 min read PartnershipsCoca Cola 0 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit Monster unveils Monster Nitro Cosmic Peach Coca-Cola Europacific Partners (CCEP) has announced the latest flavour to join its Additions range with a new peach variant, Monster Nitro Cosmic Peach. Monster Nitro Cosmic Peach combines the powerful Monster Energy blend with a light peach flavour that boasts notes of citrus, aiming to… This story continues at Monster unveils Monster Nitro Cosmic Peach […] Talking Retail August 28, 2024August 28, 2024 < 1 min read SustainabilityPartnershipsCoca Cola 0 Saving Bookmark this article Bookmarked
Technology & Innovation Coke Zero Sugar leans into gaming to reach Gen Z college football fans The better-for-you soft drink serves as the exclusive CPG sponsor of EA Sports College Football 25 and will tour 14 campuses. MarketingDive August 23, 2024August 23, 2024 < 1 min read GamingConsumersCoca ColaDept. Beverage 0 Saving Bookmark this article Bookmarked
Holiday & Events Convenience retailer gives Coventry sports clubs a post-Olympics boost Two Coventry sports clubs have received a share of £500 from local convenience retailer Aman Uppal, owner of One Stop Mount Nod convenience store, after he won a charity donation of his choice from Coca-Cola Europacific Partners (CCEP). Triumph, an amateur boxing club based at… This story continues at Convenience retailer gives Coventry sports clubs […] Talking Retail August 21, 2024August 21, 2024 < 1 min read Holiday & EventsPhilanthropyPartnershipsCoca Cola 0 Saving Bookmark this article Bookmarked
Department: Beverage Coca-Cola and OREO Team Up in a Limited-Edition ‘Besties’ Flavor Both a soft drink and cookie will combine the tastes of Coca-Cola and OREO’s iconic flavors for a limited time. RetailWire August 19, 2024August 19, 2024 < 1 min read MondelezCoca ColaDept. Beverage 0 Saving Bookmark this article Bookmarked
CPG: Beverage New PMPs for Jack Daniel’s and Coca-Cola RTDs Coca-Cola Europacific Partners Great Britain Limited (CCEP) has announced the launch of price-marked packs (PMPs) for its Jack Daniel’s and Coca-Cola ready-to-drink (RTD) range. Price-marked packs are growing in importance within independent and symbol convenience stores as they deliver reassurance to shoppers that they are… This story continues at New PMPs for Jack Daniel’s and […] Talking Retail August 19, 2024August 19, 2024 < 1 min read Coca ColaShoppersPartnershipsDept. BeverageDept. Adult BevBrick and Mortar 0 Saving Bookmark this article Bookmarked
Shopper & Customer Vitaminwater offers free rent to consumers who use its flavors as design inspiration Consumers can submit a photo of a Vitaminwater flavor in a room that needs a makeover and review AI-generated mood boards on a landing page. MarketingDive August 16, 2024August 16, 2024 < 1 min read ConsumersCoca ColaPricing & PromotionsTechnology & InnovationAI 0 Saving Bookmark this article Bookmarked
CPG: Beverage Oreo, Coca-Cola partner to create drink and cookie combining the iconic brands “Besties” are at the center of a marketing campaign that includes a Spotify integration and a Forever 21 merchandise line. MarketingDive August 13, 2024August 13, 2024 < 1 min read PartnershipsMondelezDept. BeverageCoca ColaStreamingMarketing: Broadcast 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola and the Oreo launch limited-edition drink Coca-Cola and the Oreo have teamed-up to create an exclusive and limited-edition drink: Coca-Cola Oreo Zero Sugar Limited Edition. The collaboration has been launched using the theme of “besties” to celebrate the relationship between Oreo and Coca-Cola which “are playfully connected in many ways”. Oana… This story continues at Coca-Cola and the Oreo launch limited-edition […] Talking Retail August 13, 2024August 13, 2024 < 1 min read MondelezCoca ColaDept. Beverage 0 Saving Bookmark this article Bookmarked
CPG: Beverage Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in The flavor includes packaging that can be scanned to unlock exclusive physical and digital experiences, including the chance to win movie tickets. MarketingDive August 12, 2024August 12, 2024 < 1 min read Coca ColaPackagingCustomer Experience 0 Saving Bookmark this article Bookmarked
CPG: Beverage What brands can learn about emotion from Olympic ads by Nike and Coke How emotions are used often determines whether creative can do more than just connect, but actually predispose viewers to buy, says Kantar’s Jane Ostler. MarketingDive August 9, 2024August 9, 2024 < 1 min read Dept. ApparelCoca ColaInsight Providers 0 Saving Bookmark this article Bookmarked
CPG: Beverage Limited-edition Fanta Zero Afterlife hits shelves Coca-Cola Europacific Partners (CCEP) is launching a limited-edition apple flavour variant called Fanta Zero Afterlife to its range as part of an exclusive Beetlejuice Beetlejuice movie partnership. The launch is part of CCEP’s Fanta Halloween activity this year and is designed to help drive momentum… This story continues at Limited-edition Fanta Zero Afterlife hits shelves […] Talking Retail August 9, 2024August 9, 2024 < 1 min read Coca ColaPartnershipsHoliday & Events 0 Saving Bookmark this article Bookmarked
Technology & Innovation Amazon Seeks to Boost Just Walk Out Accuracy with AI-Powered Model Amazon’s newly AI-powered Just Walk Out (JWO) system can now simultaneously process data from multiple sources, including overhead cameras, weight sensors on shelves and RFID, to more accurately connect products to the customers purchasing them. This new multi-modal foundation model uses the same machine learning models underlying generative AI applications, but applies them to the […] Retail TouchPoints July 31, 2024July 31, 2024 2 min read Technology & InnovationAIAmazonShoppersData & InsightsStore LocationMerchandisingBrick and MortarCoca ColaInclusivityMarketing: Social MediaMarketing: In StoreDept. ApparelSustainabilityInternational - UKMarketing: Print 0 Saving Bookmark this article Bookmarked
Operations & Supply Chain Vitaminwater returns to its New York roots in Spike Lee-directed ads In an effort by WPP’s Open X, a local angle stands in contrast to the Coca-Cola-owned brand’s last major campaign, which focused on Lil Nas X. MarketingDive July 25, 2024July 25, 2024 < 1 min read ReturnsCoca ColaOwned Brands (Private Label)Agencies 0 Saving Bookmark this article Bookmarked
CPG: Beverage How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal As total ad sales for the games surpass $1.2 billion, six major marketers will sponsor a commercial-free hour during the opening ceremony. MarketingDive July 24, 2024July 24, 2024 < 1 min read Coca ColaDept. NonfoodDept. Toys & Games 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola Releases Full Second-Quarter Financial Reports Today, The Coca-Cola Company reported its complete and detailed second-quarter 2024 financial results. RetailWire July 24, 2024July 24, 2024 < 1 min read Results & InvestmentCoca Cola 0 Saving Bookmark this article Bookmarked
Corporate Finance Coca-Cola tops earnings estimates, hikes full-year outlook as global demand rises Coke beat earnings estimates and raised its outlook, as volume grew globally. CNBC July 23, 2024July 23, 2024 < 1 min read Results & InvestmentCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Sprite leans into AI remixes for music platform’s return For Sprite Limelight’s return, music fans can create tracks using a common hook via the Soundlabs remix tool available in Coca-Cola’s app. MarketingDive July 11, 2024July 11, 2024 < 1 min read Coca ColaTechnology & InnovationAI 0 Saving Bookmark this article Bookmarked
CPG: Beverage Personalised cans or bottles of Diet Coke available A selection of over 150 personalised Diet Coke cans and bottles will be available from July to September – and for shoppers’ whose name isn’t already on one, there are 4,000 bespoke personalised cans up for grabs via the Coca-Cola app (accessible via a QR… This story continues at Personalised cans or bottles of Diet […] Talking Retail July 10, 2024July 10, 2024 < 1 min read Coca ColaShoppers 0 Saving Bookmark this article Bookmarked
Media & Marketing Channel: Restaurants Department & Category Department: Nonfood ESG Media & Marketing Data & Insights Shopper & Customer Technology & Innovation Trends & External Forces Associates & Employees Operations & Supply Chain Ranked: The Fastest Shrinking Jobs in the U.S. (2023-2033F) See this visualization first on the Voronoi app. Use This Visualization Ranked: Occupations With the Most Projected Job Cuts This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. As the economy shifts, the employment landscape changes. […] Written by Visual Capitalist September 26, 2024September 26, 2024 Saving Bookmark this article Bookmarked
Trends & External Forces US Government Accuses Visa of Being an Illegal Monopoly The Department of Justice alleges Visa has an excessive stranglehold on debit card transactions. Written by RetailWire September 26, 2024September 26, 2024 Saving Bookmark this article Bookmarked
Holiday & Events Department: Consumer Durables Department: Nonfood Corporate Finance ESG Partnerships & Alt Profit Media & Marketing Data & Insights Shopper & Customer Technology & Innovation Trends & External Forces Associates & Employees Holiday & Events Merchandising Stores & Formats Adobe Predicts 8.4% Growth in Online Holiday Sales, Driven by Discounting Adobe expects U.S. online sales to hit a record $240.8 billion this holiday shopping season (covering the period from Nov. 1 to Dec. 31), representing 8.4% growth year-over-year. Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% YoY to contribute a record $128.1 billion, which would represent a 53.2% share of online spend this season […] Written by Retail TouchPoints September 26, 2024September 26, 2024 Saving Bookmark this article Bookmarked
Media & Marketing Retail Ecosystem Trends & External Forces Future of Marketing: Part One Today, we’re kicking off a special two-part series answering your questions about all things marketing. Scott puts on his professor hat and answers your questions surrounding common marketing misconceptions, the power of community-driven marketing, and what the future holds for the industry. Music: https://www.davidcuttermusic.com / @dcuttermusic Subscribe to No Mercy / No Malice Buy “The […] Written by The Prof G Show September 20, 2024September 20, 2024 Saving Bookmark this article Bookmarked
Shopper & Customer Corporate Finance Media & Marketing Data & Insights Shopper & Customer Trends & External Forces Charted: Maxed-Out Credit Cards by Generation See this visualization first on the Voronoi app. Use This Visualization Credit Card Utilization By Generation This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. In the first quarter of 2024, the nationwide aggregate credit card […] Written by Visual Capitalist September 20, 2024September 20, 2024 Saving Bookmark this article Bookmarked