Department: Beverage Pure Leaf taps ‘Ghostbusters’ actors to myth-bust its zero-sugar sweet tea The launch comes as both PepsiCo and Coca-Cola are reaching out to consumers seeking better-for-you beverages. MarketingDive March 27, 2024March 27, 2024 < 1 min read Dept. BeveragePepsiCoConsumersCoca Cola 0 Saving Bookmark this article Bookmarked
Department: Beverage £1 Costa Coffee for a day at participating One Stop stores On Thursday 21 March, customers can pick up a Costa Coffee drink for £1 from Costa Express machines across participating One Stop stores. Customers will be able to choose from a wide variety of drinks available from the machine, such as lattes, mochas and hot… This story continues at £1 Costa Coffee for a day […] Talking Retail March 19, 2024March 19, 2024 < 1 min read Dept. BeverageBrick and MortarCoca ColaPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Shopper & Customer Circana announces its U.S. CPG Growth Leaders CHICAGO – Circana on Monday announced the leading companies in its latest Growth Leaders rankings. The firm analyzed the growth performance of hundreds of public and private consumer packaged goods (CPG) companies ranging from $100 million to $60 billion in annual sales to develop the rankings. Circana will highlight the drivers of success for these […] MMR March 18, 2024March 18, 2024 2 min read ConsumersDept. BeverageExecutivesCPG: Adult BeverageEconomyCOVID19Technology & InnovationAICoca ColaESG and CSRMarketing: Social MediaSustainability 0 Saving Bookmark this article Bookmarked
Department: Beverage Why Minute Maid Zero Sugar hired Jon Hamm to pitch juice that ‘Sells Itself’ Studio X, the execution arm of WPP’s bespoke Open X unit for Coca-Cola, spearheaded the brand’s first global campaign. MarketingDive March 11, 2024March 11, 2024 < 1 min read Dept. BeverageCoca ColaAgencies 0 Saving Bookmark this article Bookmarked
Data & Insights dunnhumby and Placer.ai strike partnership enabling retailers to unlock unique door-to-purchase customer journey insights By combining in-store and out-of-store customer journey insights, the partnership delivers retailers and CPGs with actionable strategies in today’s highly competitive environment. dunnhumby March 6, 2024March 6, 2024 3 min read Technology & InnovationAIPartnershipsData & InsightsShoppersBig DataInsight ProvidersMarketing: Retail MediadunnhumbyStore LocationResults & InvestmentMarketing: In StoreEconomyCompetitionSustainabilityConsultingStrategyBrick and MortarPredictions and ForecastsTescoDept. PharmacyCoca ColaMeijerProcter & GambleRegional Grocery 0 Saving Bookmark this article Bookmarked 5
CPG: Beverage Diet Coke unveils new ‘evolved’ ad campaign Diet Coke has announced its new campaign, ‘Love What You Love, By You’, an evolution of its brand campaign launched in 2022, ‘Love What You Love’. The integrated consumer marketing campaign includes a brand-new TV advert inspired by real breaks, video-on-demand, out of home and… This story continues at Diet Coke unveils new ‘evolved’ ad […] Talking Retail March 2, 2024March 2, 2024 < 1 min read Coca ColaPredictions and ForecastsMarketing: BroadcastConsumers 0 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit Monster Juiced Bad Apple hits the shelves Coca-Cola Europacific Partners (CCEP) has added a new flavour to its Monster Juiced range with Monster Juiced Bad Apple. Available in plain and priced-marked cans, Monster Juiced Bad Apple combines the Monster Energy blend with apple flavour that is not too sweet and aims to… This story continues at Monster Juiced Bad Apple hits the […] Talking Retail March 1, 2024March 1, 2024 < 1 min read SustainabilityPredictions and ForecastsPartnershipsCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola launches new lemon variant Coca-Cola Original Taste Lemon and Coca-Cola Zero Sugar Lemon will hit the shelves in March. The new products combine Coca-Cola with lemon giving consumers the option to enjoy with or without sugar and aim to meet growing consumer demand for innovation in colas, with flavoured… This story continues at Coca-Cola launches new lemon variant Or […] Talking Retail February 26, 2024February 26, 2024 < 1 min read Coca ColaConsumersTechnology & InnovationPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola tunes into K-pop for latest limited-time launch The beverage, described as having a fruity flavor, is the 10th drink under Coke’s Creations platform. MarketingDive February 20, 2024February 20, 2024 < 1 min read Coca ColaDept. Beverage 0 Saving Bookmark this article Bookmarked
Technology & Innovation Aramark Collegiate Hospitality opens Amazon Just Walk Out tech powered store at Lesley University An Amazon Just Walk Out technology powered store has opened at Lesley University in the US. Lesley University is a private university in Cambridge, Massachusetts. Its students can now experience a frictionless shopping experience on campus, with the likes of snacks and drinks available to buy. In a LinkedIn post, Brisbane Vaillancourt, Regional Vice President […] Retail Technology Innovation Hub February 18, 2024February 18, 2024 2 min read Technology & InnovationData & InsightsAmazonAssociatesTech: CashierlessDept. GroceryBrick and MortarShoppersReturnsSustainabilityMarketing: Social MediaDept. BeverageStore LocationPartnershipsDept. FreshDept. OTCDept. PerimeterESG and CSRHealth & WellnessPhilanthropysocial commerceStrategyCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola CEO says inflation is moderating in most markets after higher prices boost revenue In the majority of Coke’s markets, shoppers were only paying about 3.5% more for their drinks than they were a year earlier. CNBC February 13, 2024February 13, 2024 < 1 min read Coca ColaExecutivesEconomyShoppers 0 Saving Bookmark this article Bookmarked
Media & Marketing Coke lends Zero Sugar a voice in ads, TikTok filter soundtracked by NSYNC Custom typography made from images of condensation, bubbles and fizz is also allowing the product to “speak for itself” for the first time. MarketingDive February 13, 2024February 13, 2024 < 1 min read TikTokMarketing: Social MediaCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola sales beat estimates, helped by higher prices Coca-Cola sales rose as higher prices helped the beverage giant overcome lower volume in North America. CNBC February 13, 2024February 13, 2024 < 1 min read Coca ColaDept. Beverage 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola spices things up with new additions NEW YORK — For the first time in over three years, Coca-Cola has added a new permanent flavor to its iconic portfolio in North America with the debut of Coca-Cola Spiced. The all-new innovation blending the taste of Coca-Cola with raspberry flavors and spiced notes. Hitting shelves in mid-February, Coca-Cola Spiced and Coca-Cola Spiced Zero […] MMR February 8, 2024February 8, 2024 2 min read Coca ColaTechnology & InnovationMarketing: Social MediaConsumersAITikTokPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Media & Marketing Coke keeps innovation rolling with new permanent flavor, TikTok Shop exclusive Coca-Cola Spiced, the marketer’s first permanent portfolio launch in three years, aligns with renewed consumer interest in flavored colas. MarketingDive February 7, 2024February 7, 2024 < 1 min read Coca ColaTikTokTechnology & InnovationMarketing: Social MediaConsumers 0 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Amazon vs. Walmart: The Multi-Front Battle Continues Fortune writes about how, while “Amazon will soon top Walmart in overall sales,” it continues to lag in the critical area of grocery sales. Not that Amazon is a laggard: “After announcing blockbuster financial results from the holiday quarter and its largest operating profit ever last week, Amazon is now worth nearly $1.8 trillion. The […] MorningNewsBeat February 6, 2024February 6, 2024 3 min read AmazonWalmartTechnology & InnovationShoppersWhole FoodsBrick and MortarDeliveryEconomyTech: CashierlessOperations & Supply ChainResults & InvestmentMarketing: Loyalty & SubscriptionMarketing: In StoreDept. FreshDept. NonfoodConsumersHoliday & EventsPredictions and ForecastsCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Monster adds new flavour to Reserve range Monster Reserve Orange Dreamsicle has been added to the brand’s Reserve range. Coca-Cola Europacific Partners (CCEP) has expanded its range with the arrival of Monster Reserve Orange Dreamsicle, alongside the launch of price-marked multipacks (PMPs) for Monster Juiced Mango Loco and Monster Zero Sugar Lewis Hamilton.… This story continues at Monster adds new flavour to Reserve […] Talking Retail February 6, 2024February 6, 2024 < 1 min read Predictions and ForecastsPartnershipsCoca Cola 0 Saving Bookmark this article Bookmarked
Data & Insights Generative AI and the Future of Product Development Imagine you’re shopping for a new dress. You have a vision of your colorful, dream dress, but you haven’t been able to find it anywhere online or in-store. But what if you could create it yourself with the help of artificial intelligence (AI)? Generative AI is fundamentally reshaping the product development process, offering many unique […] Julie Marobella February 1, 2024February 1, 2024 2 min read Technology & InnovationAIData & InsightsShoppersPredictions and ForecastsConsumersCoca ColaMarketing: UGCMerchandisingExecutivesCustomer ExperienceCompetitionMarketing: Social MediaMarketing: Direct & PersonalizationStrategyResults & InvestmentDept. HBCESG and CSRGoogleMarketing: In StorePartnershipsTikTok 0 Saving Bookmark this article Bookmarked
CPG: Beverage Absolut Vodka & Sprite now available in the UK The Coca-Cola Company and Pernod Ricard have announced Absolut Vodka & Sprite is now available to purchase in the UK. Bringing together two brands, the new pre-mixed alcohol ready-to-drink cocktail is made with premium vodka, Absolut, and lemon-lime sparkling soft drink, Sprite. James Davies, senior… This story continues at Absolut Vodka & Sprite now available […] Talking Retail February 1, 2024February 1, 2024 < 1 min read Dept. Adult BevCoca ColaInternational - UKDept. BeveragePredictions and ForecastsCPG: Adult Beverage 0 Saving Bookmark this article Bookmarked
Corporate Strategy Fanatics Commerce Brings in 3 New Execs to Support Global Growth Goals Fanatics Commerce, the fan gear designer, manufacturing and retail division of the Fanatics digital sports platform, has made three new executive appointments to drive its next phase of growth. In the C-level, Fanatics Commerce has appointed Valerie Love as its new Chief People Officer and Justin Tsai as Chief Product Officer. As Chief People Officer, […] Retail TouchPoints January 31, 2024January 31, 2024 2 min read ExecutivesOperations & Supply ChainMarketing: Social MediaCustomer ExperienceInternationalUnileverDept. ApparelJohnson & JohnsonPepsiCoPredictions and ForecastsShoppersStrategySustainabilityTechnology & InnovationCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola to give away 25,000 pizza vouchers Coca-Cola on-pack promotion is giving shoppers the chance to win 25,000 Domino’s pizza vouchers and four exclusive city escapes to Naples. Coca-Cola is giving shoppers the chance to win a £20 pizza voucher from a pool of 25,000 Domino’s pizza vouchers and run in a… This story continues at Coca-Cola to give away 25,000 pizza […] Talking Retail January 30, 2024January 30, 2024 < 1 min read Coca ColaShoppersPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Associates & Employees Worth Reading: Prison Labor, Supply Chains, & The US Food Industry The Associated Press has published an extensive investigative story about how many of America’s most popular and successful food brands are benefitting from what essentially is slave labor under a different name. An excerpt: “Intricate, invisible webs … link some of the world’s largest food companies and most popular brands to jobs performed by U.S. […] MorningNewsBeat January 30, 2024January 30, 2024 2 min read AssociatesDept. GroceryDept. FreshDept. PerimeterWhole FoodsEconomyLegal & CriminalCoca ColaGeneral MillsPredictions and ForecastsRegional GroceryTargetKrogerAldi 0 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit Coca-Cola Solid Brand, Solid Partnerships, Drive Branded Continuity If you ever wondered why, you might pay just a little bit more for a global legacy branded product, stop wondering. You don’t become a global brand without first producing a quality consumer approved, accepted, and apricated product. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® they become a global […] Grocerant Guru January 23, 2024January 23, 2024 3 min read PartnershipsAssociatesCoca ColaData & InsightsConsumersRestaurantsShoppersPredictions and ForecastsCustomer ExperienceMarketing: Loyalty & SubscriptionPepsiCoThick Data 0 Saving Bookmark this article Bookmarked
Media & Marketing The expert guide to climbing the Brand Management career ladder In the dynamic terrain of brand management, the journey from an eager entry-level Assistant Brand Manager rising up to a seasoned Chief Marketing Officer is challenging and exhilarating. My professional experience through the ranks at Johnson & Johnson, backed by experience at General Mills and Coke, has been a testament to the joy and turbulence, […] Beloved Brands January 16, 2024January 16, 2024 < 1 min read Marketing: BrandJohnson & JohnsonGeneral MillsExecutivesCoca Cola 0 Saving Bookmark this article Bookmarked
CPG: Beverage Monster teams with X Games Coca-Cola Europacific Partners (CCEP) has launched a brand-new X Games experience promotion for its Monster Energy brand, to help retailers tap into Monster fans’ love of extreme sports. The X Games has grown to be one of the world’s biggest extreme sports competitions, with both… This story continues at Monster teams with X Games Or […] Talking Retail January 10, 2024January 10, 2024 < 1 min read Dept. Toys & GamesDept. NonfoodSustainabilityPredictions and ForecastsPartnershipsCoca Cola 0 Saving Bookmark this article Bookmarked
Agencies & Vendors How Sarilla Turns Cold Leads Into Warm Leads with RangeMe “RangeMe is not necessarily the place where you are going to close a deal, though it has happened for us. What it does is move a cold lead into a warm lead and starts to build that buyer relationship.” With this statement, Sara Delaney, Founder & CEO of beverage brand Sarilla, concisely summarized how best-in-class […] RangeMe January 8, 2024January 8, 2024 7 min read VendorsDept. BeverageDept. Adult BevData & InsightsDept. OTCDept. GroceryMerchandisingDept. Natural / OrganicHealth & WellnessPartnershipsMarketing: Social MediaExecutivesDept. NonfoodCoca ColaStrategyMarketing: UGCShoppersDept. FreshRestaurantsTargetCOVID19Brick and MortarESG and CSRInclusivityMarketing: In StoreOwned Brands (Private Label)PhilanthropyPredictions and Forecasts7-Eleven & Speedway 0 Saving Bookmark this article Bookmarked
CPG: Beverage Worth Watching: Coke Takes A Holistic Approach To Advertising Variety has a story about how a new Coca-Cola advertising campaign “emphasizes its broad portfolio of drinks, not just a single product such as Fanta, Diet Coke or Dasani as has been the company’s typical marketing strategy over the years. The TV commercial, which will appear in both 30- and 90-second versions, is believed to […] MorningNewsBeat January 3, 2024January 3, 2024 < 1 min read Coca ColaDept. BeverageMarketing: Social MediaConsumersStrategyPredictions and ForecastsMarketing: BroadcastFlagship StoresExecutives 0 Saving Bookmark this article Bookmarked
CPG: Beverage Why Coca-Cola turned to ‘The Bear’ to bring together its family of brands Directed by the hit show’s creator, “New Guy” connects the dots between the marketer’s portfolio and the excitement of family gatherings. MarketingDive January 2, 2024January 2, 2024 < 1 min read Coca Cola 0 Saving Bookmark this article Bookmarked
Channel: Delivery Consumers Spiced it up in 2023 All food retailers know what their current customers bought from them in 2023. However, have you wondered just what your customers were buying from your competitors when they were not buying from you? Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® suggest that you read what recent Grubhub report found consumers were […] Grocerant Guru December 26, 2023December 26, 2023 3 min read Dept. BeverageDept. GroceryFood DeliveryGrubhubConsumersMarketing: Social MediaDept. DairyDept. Fresh PreparedCoca ColaTwitterConsultingMeta (Facebook)DeliveryDept. ApparelData & InsightsUnileverDept. NonfoodPricing & PromotionsRestaurantsTechnology & InnovationTikTokESG and CSRAssociates 0 Saving Bookmark this article Bookmarked
Media & Marketing The Longevity Of Advertising Effectiveness Do ads wear out? The short answer is no. If they do, it takes a lot longer than most brand/agency teams think. Creativity is the biggest variable when it comes to ad effectiveness so if an ad works well, it should be used for as long as possible. Coca-Cola’s ‘Christmas Caravans’ ad has been used […] 0 Author Missing December 14, 2023December 14, 2023 2 min read Marketing: BrandStrategyTechnology & InnovationReturnsMarketing: Social MediaSustainabilityPredictions and ForecastsHoliday & EventsData & InsightsCoca Cola 0 Saving Bookmark this article Bookmarked
Acquisitions, Divestitures & Mergers Channel: Home Improvement Acquisitions, Divestitures & Mergers Corporate Finance Operations & Supply Chain Home Depot Acquires SRS for $18.25B, Boosting Pro Sales Home Depot recently announced its acquisition of SRS Distribution for a whopping $18.25 billion. This hefty investment marks the company’s boldest stride yet to seize a larger share of the professional market, particularly targeting contractors and roofers. Written by RetailWire March 28, 2024March 28, 2024 Saving Bookmark this article Bookmarked
Channel: Grocery Channel: Grocery Kroger to close 3 e-commerce fulfillment facilities The grocer said it will shutter one Ocado-powered spoke in South Florida and two others in Texas in late May. Written by Grocery Dive March 27, 2024March 28, 2024 Saving Bookmark this article Bookmarked
Media & Marketing Corporate Strategy Media & Marketing Data & Insights Shopper & Customer Trends & External Forces Charted: Car Brand Loyalty in 2024 See this visualization first on the Voronoi app. Car Brand Loyalty in 2024 This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. This graphic visualizes the best and worst car brands in terms of brand loyalty. […] Written by Visual Capitalist March 26, 2024March 26, 2024 Saving Bookmark this article Bookmarked
Retail Ecosystem ESG Media & Marketing Agencies & Vendors Retail Ecosystem Data & Insights International Shopper & Customer Technology & Innovation Trends & External Forces Operations & Supply Chain Key Takeaways From Shoptalk Spring 2024 Shoptalk always brings the best and brightest minds of the industry together for four days packed with insights, networking opportunities, trend predictions and so much more. This year, the spring event in Las Vegas was no exception. But like many other major industry events, Shoptalk can feel like you’re sprinting a marathon — there’s so […] Written by TotalRetail March 25, 2024March 26, 2024 Saving Bookmark this article Bookmarked
Department: Consumer Durables Department: Consumer Durables Corporate Strategy Corporate Finance Partnerships & Alt Profit Shopper & Customer Trends & External Forces Stores & Formats Nike Pivots, Embraces Wholesale Once Again Amid faltering demand for shoes and clothing as well as slipping digital sales, Nike Inc. said last week that it will bank a lot more on the thing it has spent the past several years turning away from: other retailers. Executives discussed those plans on Nike’s earnings call, during which it announced that while fiscal […] Written by TotalRetail March 25, 2024March 26, 2024 Saving Bookmark this article Bookmarked