Coca Cola

Articles on Coca Cola

  1. Partnerships & Alt Profit

Wings and Rings Branded Partnerships Drive Sales

  From a historical grocerant perspective, branded partnerships have long been a cornerstone for driving consumer interest and boosting sales in the foodservice industry. By combining iconic flavors, recognizable brands, and promotional synergies, successful partnerships have created memorable dining experiences that resonate with customers and spur repeat visits according to Steven Johnson Grocerant Guru® at […]
4 min read
0
  1. Data & Insights

Evercopy Introduces AdShare: AI Platform That Transforms Everyday Social Media Users Into Living Billboards

San Francisco, CA — Brands have long understood the unmatched value of micro-influencers. Campaigns featuring smaller creators with engaged audiences deliver up to 10x the ROI of those led by larger influencers, according to Harvard Business Review. Yet, these creators remain an untapped resource, as scaling their impact has been notoriously difficult—until now. To address […]
2 min read
0
  1. Stores & Formats

Chi-Chi’s: Reimagining a Legacy Brand for the Modern Consumer

  Chi-Chi’s, once a celebrated pioneer in Tex-Mex cuisine within the United States, retains an enduring allure despite the closure of its U.S. restaurants in 2004. Today, the brand survives through a robust retail presence, primarily focused on salsa, tortillas, and related products. With consumers increasingly craving bold flavors and convenient meal solutions, Chi-Chi’s stands […]
5 min read
0
  1. Technology & Innovation

2024: the year of AI, reality checks, and physical stores claiming a new place in shoppers’ lives

As the Christmas and New Year break fast approaches, RTIH Founder and Editor, Scott Thompson, runs through his key retail tech related takeaways from a hugely eventful and fascinating 2024. Ignore AI at your peril Using AI to nudge people towards better choices, like suggesting alternatives to high sodium products, could revolutionise how shoppers interact […]
7 min read
0
  1. Shopper & Customer

The AI Ad Gap: Why Young Consumers Aren’t Yet Buying Into Gen AI Ads

The mixed reaction to the recent wave of AI ads raises a fundamental question: Are consumers ready for ads created with generative (gen) AI? A new survey from the IAB reveals that, in these early days of the technology, Gen Z and Millennial consumers are much less enthusiastic about them than industry executives think they […]
7 min read
0
  1. Holiday & Events

Coca-Cola brings back ‘The World Needs More Santas Christmas’ ads

Coca-Cola has announced the return of its ‘World Needs More Santas’ on the runup to Christmas. The advert aims to remind everyone that one act of Christmas kindness can bring out the ‘inner Santa’ in each of us, supported by video-on-demand, cinema, and out-of-home advertising.… This story continues at Coca-Cola brings back ‘The World Needs […]
< 1 min read
0
  1. Holiday & Events

CCEP unveils Christmas community giveaway 

Coca-Cola Europacific Partners (CCEP) is launching a new initiative called ‘Local Moments of Joy’, giving independent and convenience retailers the chance to win a share of £48,000 ahead of the festive season for their customers and local area. Live from Monday 18th November, independent convenience… This story continues at CCEP unveils Christmas community giveaway  Or […]
< 1 min read
0
  1. CPG: Beverage

The Coca-Cola Christmas Truck Tour is back

Supporting FareShare, for every person that visits the Coca-Cola Truck Tour, the equivalent of a meal will be donated on their behalf. This year, echoing the wider Coca-Cola Christmas campaign message, “The World Needs More Santas”, the tour will encourage visitors to embrace their inner… This story continues at The Coca-Cola Christmas Truck Tour is […]
< 1 min read
0
  1. Media & Marketing

Someone Tell Pizza Hut Stunt Marketing Does Not Work

  In a time when brands are fighting for consumer attention, Pizza Hut’s announcement of its “Personal Pan Pizza Hut” pop-up to celebrate National Pizza Month may seem like an exciting, Instagram-worthy idea. For two days only, Pizza Hut will host a reservation-only, personalized dining experience in New York City. Guests can customize their iconic […]
4 min read
0
  1. CPG: Beverage

New Fanta Afterlife train campaign

Coca-Cola Europacific Partners (CCEP) has announced the launch of a new nationwide Beetlejuice Beetlejuice-inspired Fanta Halloween campaign that features the movie’s Afterlife Train. Out-of-home, digital and cinema advertising, and social media, will invite consumers to scan QR codes to board the Fanta Afterlife Train on… This story continues at New Fanta Afterlife train campaign Or […]
< 1 min read
0
  1. Department: Beverage

Retail Industry Awards 2024 | Winners: Product Launch of the Year

Product Launch of the Year Supported by:   Winner: Monster Juiced Bad Apple – Coca-Cola Europacific Partners Launched in March this year, Monster Juiced Bad Apple provides a refreshing new twist on the theme of flavoured energy drinks, with a taste of apple that is… This story continues at Retail Industry Awards 2024 | Winners: […]
< 1 min read
0
  1. CPG: Beverage

Brewbound Podcast: Living in an 8% ABV World

Several new high ABV offerings are on their way to convenience store doors in 2025. The Brewbound team discusses the latest slate of offerings from Molson Coors that trades on three of their established brands: Blue Moon Extra, Topo Chico Max and Simply Spiked Bold.
< 1 min read
0
  1. Partnerships & Alt Profit

Monster Energy unveils Call of Duty on-pack promo

Coca-Cola Europacific Partners (CCEP) has announced the return of Monster Energy’s flagship promotion in partnership with Call of Duty. The Call of Duty promotion is running across more of the range than ever before. Including individual cans and multipack cans of Monster Original, Monster Zero… This story continues at Monster Energy unveils Call of Duty […]
< 1 min read
0
  1. CPG: Beverage

Diet Coke announces Jamie Dornan as new ambassador

Diet Coke has announced that actor and model Jamie Dornan will take on the role as ambassador for the brand and front the new Diet Coke ‘This Is My Taste’ campaign. Celebrating the announcement of the new partnership, Jamie stars in a new TV advert… This story continues at Diet Coke announces Jamie Dornan as […]
< 1 min read
0

Trending Topics

Editor’s Choice

  1. Holiday & Events
  2. Holiday & Events

Shoppers believe best holiday deals are after holidays

A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
Written by
  1. Trends & External Forces
  2. Data & Insights
  3. Technology & Innovation
  4. Trends & External Forces

2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth

IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […]
Written by
  1. Data & Insights
  2. Technology & Innovation

AI at the retail edge: What’s possible now

There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […]
Written by
  1. Media & Marketing
  2. Department: Consumer Durables
  3. Department: HBC
  4. ESG
  5. Media & Marketing
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Holiday & Events
  10. Merchandising
  11. Operations & Supply Chain
  12. Stores & Formats

Some retailers would benefit from a TikTok ban in 2025

TikTok Shop took the market by storm in just two years. The social media platform sold more merchandise than Sephora [LVMUY] in late 2024 according to Earnest credit card data. TikTok Shop also handily outperformed during the 2024 holiday season. But a potential ban could result in brands losing access to a vital marketing and […]
Written by

Trending

Advertisement
Advertisement