Coca Cola

Articles on Coca Cola

  1. CPG: Beverage

Retail Industry Awards 2022: Product launch of the year winners 

Alcohol Kopparberg Mixed Fruit Tropical, Kopparberg International   Chilled & Frozen Cornetto Go, Unilever Confectionery Love Raw White Choc Cre&m Wafer Bar, Love Raw Crisps & Snacks Graze Marmite Crunch Punnet, Graze Grocery McVitie’s Blissfuls, Pladis Soft Drinks Coca-Cola Zero Sugar, Coca-Cola Europacific Partners Tobacco Players JPS Easy Rolling Tobacco, Imperial Tobacco Vaping & Smoking Alternatives […]
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  1. Technology & Innovation

Celia Van Wickel departs Kantar for Mars Wrigley Confectionery

Celia Van Wickel has taken on the role of Global Director and Head of Omnichannel Analytics at Mars Wrigley Confectionery. She joins from Kantar where she served as Senior Director, Digital Commerce. Prior to that, she was Senior Manager, DTC & E-commerce Shopper Insights at The Coca-Cola Company. After over 30 years as a Mars […]
2 min read
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  1. Data & Insights

Retail Traffic Trends #94: Introducing Retail’s 40 under 40!

Just as the global supply chain flashes signs of returning to normal, a new strike now threatens to disrupt the transport of a vast range of goods.   This week we diss the pending railroad strike and celebrate those who made their mark in the furniture industry this year. THIS WEEK’S HIGHLIGHTS Pending railroad strike: […]
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  1. Merchandising

Coca-Cola FIFA World Cup 2022 campaign features new variations of packaging

As football fans prepare for the kick-off in November, Coca-Cola is celebrating the journey of each fan through the real magic of the FIFA World Cup. With the majority of fans unable to travel to Qatar for the FIFA World Cup 2022, Coca-Cola will deliver the electric atmosphere of the tournament directly to their home […]
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  1. Technology & Innovation

Customer Behavior in Retail

In an industry known for its intense competition. Personalization of a shopping experience can drive a 40% larger basket (transaction size) according to the Boston Consulting Group. But, how can retailers better understand their customers, particularly in-store, in order to personalize the experience?   From the arrival of the first online retailers, and the eCommerce channel […]
5 min read
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  1. Department: Beverage

Halloween promotion for Fanta drinks

Fanta is hoping its new Halloween promotion will help retailers tap into rising demand for soft drinks over the period. The on-pack campaign, which is backed by a TV advert, promises “epic prizes or scary surprises”. Soft drinks value growth was up by £69m year on year during Halloween 2021, a period in which Fanta […]
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  1. Technology & Innovation

Dave & Buster’s and Coca-Cola tap Zippin tech for checkout-free experience

Working with Coca-Cola and Dave & Busters, Zippin has launched what is pitched as the first in-restaurant checkout-free store in Hollywood, Florida. The Game & Go location is stocked with a variety of food and Coca-Cola beverages to offer Dave & Buster’s gamer customers quick snack options in addition to stopping by the bar or […]
2 min read
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  1. Shopper & Customer

A Never-Do Guide: Costly Mistakes Entrepreneurs Shouldn’t Do

If you recently launched a new business, you’re not alone. New business creation rose in 2020 and 2021 due to pandemic layoffs, the online commerce boom, and the shift to working from home. Since June 2020, the average number of monthly business applications has been 92% higher than between July 2004 and February 2020. 1 […]
6 min read
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  1. Trends & External Forces

Getting the Basics Right for New Brands

Launching a new brand is exciting – you’ve seen a gap in the market and you’re ready to take advantage. For creative business founders and managers, this is the moment to seize the opportunity with the right new product. However, the best new product in the world won’t succeed unless you get the basics right […]
4 min read
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  1. Department: Food

Co-op aims to serve the community in Ely with new store

Co-op will open a new, near 3,000 sq ft convenience store that will open between 7am-10pm daily and operate as a franchise of the convenience in St Mary’s Street, Ely. Ely’s new Co-op includes customer car parking, Costa coffee machine, free ATM, in-store bakery and hot food alongside a focus on fresh; healthy products; meal […]
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  1. CPG: Beverage

Your startup needs someone to be its lead storyteller

When it all comes down to it, what is a business? You are an organization that has identified a pain point that people are experiencing. In order to remove that pain point, you are offering a product in exchange for money. It sounds so simple. In the startup world, we often talk about painkillers versus […]
5 min read
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  1. Channel: Grocery

Your Views: Car Talk

Got the following email from MNB reader Monte Stowell: Regarding Target’s latest sales results. If you have not been in a Target for awhile, the reason their sales looked dismal is simple. Of all the major retailers, their out of stock position in many food and non- food categories was horrible. Thank goodness for DSD […]
6 min read
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  1. Technology & Innovation

Amazon Fresh makes key appointments in physical stores push

Claire Peters has been appointed Vice President, Worldwide Amazon Fresh, and Peter Bowrey Vice President, Amazon Fresh Store Operations. Peters joins from Woolworths Supermarkets where she served as Managing Director. Her CV also includes a stint as Chief Operating Officer at Tesco Stores. Bowrey, meanwhile, worked for Tesco for over 30 years across various functions […]
3 min read
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  1. Partnerships & Alt Profit

Relentless launches on-pack promo with rapper Aitch

Coca-Cola Europacific Partners (CCEP) has unveiled new Relentless on-pack promotion in partnership with brand ambassador, rapper Aitch giving away money-can’t-buy Aitch prizes. Running from 1 August until December, promotional codes will be available across the Relentless range of 500ml cans and four can multi-packs, including the newly launched Relentless Zero Sugar variants. For the chance […]
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  1. Media & Marketing

The Brand Strategy Of Happiness

In 2013, Pharrell Williams had a huge hit song called Happy. That song played everywhere. Happiness was all around us. Now, it appears as if we really need to be happy. Having been released from our Covid confinements, we are looking for ways to get happy again. Type in “happiness” for the last month on […]
4 min read
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  1. Shopper & Customer

Retail Food Consumers Change are You Keeping Up with Gen Z

  Consumers are dynamic not static. In case you did not know,  Gen Z consumers are the most ethnically diverse generation and they’re on track to be the most educated in U.S. history, but they aren’t terribly trusting—they can sense insincerity a mile away.   Now, according to the Pew Research Center, Generation Z consists of people born […]
3 min read
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  1. Technology & Innovation

How NFTs Create Unique Consumer Experiences — And Expand Marketing’s Reach

The past few years have been challenging for retail brands, which are adapting to external market forces like the pandemic and evolving in response to shifting customer expectations. It’s also an exciting time, and many brand marketers are experimenting with new ways to meet people where they are — increasingly in the metaverse and other […]
3 min read
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  1. Technology & Innovation

3 Immersive Customer Experiences Using Augmented Reality

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, like the filters and lenses found on Instagram and Snapchat, transform the passive experience of being served a piece of content into […]
4 min read
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  1. Department: Beverage

Restaurants, Grocerants, C-Stores Should Source Local Brand Local

  Supply chain problems?  When it comes to retail foodservice including C-stores, delis, and restaurants Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes the same way Joseph Bona & James Owens do. Joseph Bona is founding partner and president of Bona Design Lab and James Owens, AIA, NCARB, is a vice president and […]
5 min read
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  1. Channel: Convenience

7-Eleven Brightens Up Walking

Summer time is outdoor time for most of us.  Getting away from the gym, getting outdoors and walking, hiking, or running being outdoors brightens our days.  7-Eleven has given everyone many reasons to get out and stop by their stores this summer including free Slurpee’s, Big Bites for a buck, and a chance now to […]
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  1. CPG: Beverage

Sprite is ditching current bottles for more eco-friendly alternative

Coca-Cola is retiring Sprite’s green plastic bottle and replacing it with a clear plastic alternative. The current bottle can not be recycled because it contains green polyethylene terephthalate (PET). The new ones do not. “Taking colors out of bottles improves the quality of the recycled material,” Julian Ochoa, CEO of R3CYCLE. “When recycled, clear PET […]
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  1. Channel: Club
  2. Corporate Strategy
  3. Owned Brands (Private Label)

Costco’s top line grows by over $30 billion in fiscal 2022

CFO Richard Galanti says customers not trading down to private label Costco Wholesale has followed up one strong fiscal year with another. The Issaquah, Wash.-based warehouse club chain posted double-digit net and comparable sales growth for its fiscal 2022 fourth quarter and full year, while topping Wall Street’s consensus earnings-per-share forecast for both periods. Related: Costco […]
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  1. Technology & Innovation
  2. Channel: Ecommerce & Digital
  3. Channel: Mass
  4. Corporate Strategy
  5. Corporate Finance
  6. Partnerships & Alt Profit
  7. Media & Marketing
  8. Data & Insights
  9. International
  10. Shopper & Customer
  11. Start Ups
  12. Technology & Innovation
  13. Trends & External Forces
  14. Associates & Employees
  15. Operations & Supply Chain
  16. Stores & Formats

Five retail technology funding rounds you need to know about

RTIH rounds up the retail systems ventures whose funding rounds have been making headlines, including Swiftly, Ryft, Instant Commerce, and 1MRobotics. 1. Ryft Ryft, a PSD2 compliant payments system firm, has raised a seed round, led by SFC Capital. Additional investors include the ex-founder of Shutterstock and the founder of LoveFilm. This brings Ryft’s total […]
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  1. Operations & Supply Chain
  2. Channel: Mass
  3. Corporate Strategy
  4. Media & Marketing
  5. Shopper & Customer
  6. Retail Operations
  7. Holiday & Events
  8. Merchandising
  9. Operations & Supply Chain

Walmart + To Offer Home Pickup of Returns

Axios reports that “Walmart+ members in some U.S. markets will be able to schedule to have returns picked up from their doorsteps starting the first week in October … ‘Return Pickup from Home’ is scheduled by app.” Walmart says that “members won’t need to provide a box or a label – simply hand off the […]
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  1. Department: Food
  2. International
  3. Trends & External Forces

Study: U.S. produce industry nears return to pre-COVID levels

International Fresh Produce Association report gauges sector’s economic impact. The U.S. fresh produce and floral industries support 2.2 million total jobs across all 50 states and $120.1 billion in labor income, nearly reaching pre-COVID levels, according to an economic impact study conducted on behalf of the International Fresh Produce Association. The report highlights the significant role the […]
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