Data & Insights

Articles about leveraging Data and Insights in retail and CPG.

  1. Media & Marketing

BONUS EPISODE: NRF “Big Show” Recap

We’re just back from New York and the 2023 edition of the National Retail Federation’s Big Show. As we rest our weary legs, we hop back on the mic to share some of our key takeaways gleaned from the Expo floor, the conference stages, conversations in the halls, and at various events we attended.  We […]
2 min read
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  1. Technology & Innovation

Should Your Business Invest in Technology Now?

The big takeaway Your customers will respond to offerings that are genuinely useful and helpful to them, even in an economic downturn. The key is investing in innovation that adds value, rather than chasing what’s trendy. Need proof?  Beauty giant L’Oreal has invested more in research and development every year, even in tough times. That […]
5 min read
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  1. Shopper & Customer

The Evolution of Medical Benefit Contracting: How Pharma Can Prepare

Today’s guest post comes from Saket Patel, Consultant, Advisory Services at MMIT. Saket discusses market access and contracting strategies for medical benefit products when pharmacy benefit biosimilar therapies launch. He then describes how to automate formulary and medical policies to protect manufacturers from overpayment. Click here to learn about MMIT’s Contract Validation solution. Read on […]
2 min read
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  1. Trends & External Forces

CVS Health launches Community Equity Alliance

WOONSOCKET, R.I. —CVS Health announced a new initiative that will address barriers to care in underserved communities across the country. The CVS Health Community Equity Alliance is being established to expand the community health worker workforce, enhance connections between health care institutions and communities and address disparities in heart health and mental health outcomes. The Alliance […]
3 min read
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  1. Department & Category

Food Lion launches ‘food pharmacy’ pilot program

SALISBURY, N.C. —  Food Lion and Novant Health are collaborating to launch a food pharmacy pilot program at Novant Health New Hanover Regional Medical Center in Wilmington, NC. A leading omnichannel retailer serving towns and cities across 10 states, Food Lion is committed to nourishing neighbors and families, setting them up for success in life. […]
2 min read
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  1. Channel: Restaurants

Chipotle seeks to hire 15,000 restaurant workers ahead of busy spring months

[[ Getty Images Chipotle Mexican Grill is seeking to hire 15,000 restaurant workers ahead of its busiest time of the year, which runs from March to May. In recent months, restaurants have found it easier to attract and retain workers, a reversal after the labor crunch that ensued after pandemic lockdowns. However, the sector has […]
< 1 min read
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  1. Trends & External Forces

Walmart-owned Sam’s Club plans to open about 30 new stores over next five years

[[ Getty Images Walmart-owned Sam’s Club on Thursday said it will open more than 30 new stores in the U.S., marking its most aggressive expansion in years. The warehouse club’s next store is expected to open in Florida in 2024. Sam’s Club also plans to open five fulfillment and distribution centers this year, with the […]
4 min read
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  1. Department: Consumer Durables

Hasbro warns of weak holiday quarter results, cuts 15% of its workforce

[[ Getty Images Hasbro said Thursday it would eliminate around 1,000 employee positions and warned of weak holiday-quarter results. Shares of the toy maker fell more than 6% in extended trading. “Despite strong growth in Wizards of the Coast and Digital Gaming, Hasbro Pulse, and our licensing business, our Consumer Products business underperformed in the […]
2 min read
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  1. Corporate Finance

NRF 2023: Top Retail Influencers’ Key Takeaways

The RETHINK Retail team ventured to NYC from January 14-17th for NRF 2023: Retail’s Big Show. While there, we had the opportunity to speak with attendees from our Top Retail Influencer community and learn about their event experience. #TRI members- April Sabral, Andrew Smith, Carl Boutet, Alberto Serrentino, Charles Haseman, Christine Russo, Guy Courtin, and […]
5 min read
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  1. Channel: Ecommerce & Digital

Three Use Cases for Amazon Marketing Cloud

It seems like everyone is talking about Amazon Marketing Cloud lately. You might be wondering why there is so much excitement for AMC, and how you can actually use Amazon’s newest analytics tool to grow your business. Today, we’ll walk through three categories of use cases that advertisers like yourself can start implementing today.  What […]
4 min read
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  1. Trends & External Forces

Sweatcoin steps up personalisation with MoEngage

Crypto-rewards health & fitness app, Sweatcoin, steps up personalisation with MoEngage. Sweatcoin, the step counting app that pays customers to get active by converting their steps into currency, has partnered with MoEngage, the leading insights-led customer engagement platform, to enhance customer engagement as it fuels the growth of its Movement Economy. Sweatcoin is a new breed of […]
< 1 min read
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  1. Shopper & Customer

How to Get Discovered by U.K. Retailers: Understanding British Consumers

Before you launch your brand in the United Kingdom, it’s important to know what’s going on in today’s U.K. retail market as it may differ from the markets your brand currently has a presence in. Whether the British market is familiar territory or completely new, here’s a deep dive into understanding the U.K.’s marketplace, retailers, […]
4 min read
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  1. Shopper & Customer

How to Start a Retail Business

Starting a business can be one of the most rewarding experiences of someone’s life, and the satisfaction that comes with owning a successful business can be life-changing. It isn’t all easy, but seeing your labor bear fruit can be worth the effort. Starting a retail business, in particular, is one of the most popular small […]
8 min read
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  1. Department: Consumer Durables

Nike’s Journey To Marketing Excellence

When Nike’s ten business development principles were written by Rob Strasser in 1977 the words marketing, systems, research and planning were all dirty words inside of Nike’s culture. I know, I was there at a critical time in Nike’s growth. During those days Nike had very idiosyncratic, gruff, scruffy but brilliant leaders, who even thought […]
8 min read
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  1. Corporate Strategy

Planning for 2023 Retail Success in the Face of Evolving Consumer Behaviors

In this informative and interactive webinar, attendees will receive data and insights from Sensormatic’s annual retailer post-holiday roundup. In addition, attendees will hear real-world insights from retail executives on how their businesses are approaching 2023.
< 1 min read
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  1. Shopper & Customer

Millennials Dominated Holiday Shopping Spend — Here’s What it Means for 2023

In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […]
3 min read
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  1. Data & Insights

Retail Traffic Trends #112: Consumer Habits 2023

While some trends come and go, there were a few trends that have stayed with consumers throughout the year.   As online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate.    This week we look at trends to increase foot traffic and customer loyalty. […]
2 min read
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  1. Shopper & Customer

Your Views:  Spotlight

We had a story the other day about a poll suggesting that while ;people were cutting back on day to day expenses, they still want to indulge in occasional luxuries, which prompted MNB reader Rich Heiland to write: I used to use a statistic about Millennials in one of my presentations about finding and attracting […]
4 min read
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  1. Shopper & Customer

Sales of herbal immune supplements rise

ST. PETERSBURG, Fla. – During the final quarter of 2022, even as the U.S. grappled with a “tripledemic” of flu, RSV and COVID-19, unit sales of vitamins and health supplements declined over the prior year while average unit prices rose, according to shopper intelligence leader Catalina. A clear exception was Herbal Immune Supplements, unit sales of […]
2 min read
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  1. Data & Insights

7 benefits of combining social and survey data

Big news, people: GWI has partnered with Audiense, the leading audience intelligence solution. “So what?” we hear you ask. Well, insights drawn from different sources – in this case GWI’s survey data and Audiense’s social data – paint a more detailed and reliable picture of what audiences think, feel and do. Or to put it […]
4 min read
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  1. Merchandising

Mobile signal booster: your complete guide

Do you pay for internet data service but suffer every time you try to load a web page? Don’t worry, we will help you find issues with sky mobile signal! With a mobile signal booster, you will solve the problem of mobile phone coverage in an instant. But first, you should know all the subtleties […]
4 min read
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  1. Department: Food

The Fresh Market Lowers Customer Acquisition Cost with Technology

  What is freshness? How do your consumers know that the meal they buy from you is fresh other than searching the package looking for the date made or time cooked? So, we ask. What’s more relevant than livestream meal prep or cooking of dinner? Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, […]
3 min read
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  1. Shopper & Customer

3 Ways Retailers Can Unlock New Levels of Customer Engagement in 2023

The beginning of the year is a time of great momentum and in the ever-evolving retail industry, you must always be prepared for what’s coming down the pipeline. In the past few years, I’ve seen a significant shift in retailers using technology to create more meaningful and personalized engagement strategies to inspire consumers to take […]
3 min read
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  1. Associates & Employees

Walmart Raises Wages For All Hourly US Employees

Walmart said yesterday that it is raising wages for all hourly workers in the US, a reflection of a continuing reality for retailers – front line staff shortages that are having an operational impact. In a memo to all US employees, John Furner, president and CEO, Walmart U.S., announced four ways in which he said […]
3 min read
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  1. Shopper & Customer

Mars unveils Valentine’s Day offerings

NEWARK, N.J. — Mars has unveiled a variety of new limited-edition offerings from M&M’S, DOVE and Ethel M Chocolates, as well as personalized options on MMS.com, to help consumers choose gifts for Valentine’s Day. “While Valentine’s Day has historically been tied to couples, shopper data reveals an evolution in consumers’ patterns around Valentine’s Day,” said […]
2 min read
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  1. Shopper & Customer

NRF: Consumers to spend more for Valentine’s Day

WASHINGTON – Consumers are expected to spend $25.9 billion on Valentine’s Day this year, up from $23.9 billion in 2022 and one of the highest spending years on record, according to the annual survey released Wednesday by the National Retail Federation and Prosper Insights & Analytics. “Valentine’s Day is a special occasion to shop for […]
2 min read
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Millennials Dominated Holiday Shopping Spend — Here’s What it Means for 2023

In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […]
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  11. Stores & Formats

Retail Traffic Trends #112: Consumer Habits 2023

While some trends come and go, there were a few trends that have stayed with consumers throughout the year.   As online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate.    This week we look at trends to increase foot traffic and customer loyalty. […]
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