Data & Insights

Articles about leveraging Data and Insights in retail and CPG.

  1. Department: Consumer Durables
Nike and Kim Kardashian’s Skims have teamed up to launch the NikeSKIMS line of sculpting performance activewear. The first NikeSKIMS collection will debut in the U.S. this spring, available online and in select retail locations, with a global rollout that also will include footwear and accessories planned for 2026. The new brand merges Nike’s embrace […]
  1. Shopper & Customer
  Throughout the history of the restaurant industry, companies that prioritize franchisee satisfaction over consumer demand have often struggled according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. A successful restaurant chain must balance franchisee profitability with customer satisfaction, focusing on product quality, pricing, and service rather than expensive remodels that offer […]
  1. Associates & Employees
Happy employees create a more successful retail environment, but one survey has found that nearly one in every two frontline employees are unhappy with their job due to low pay, inflexible hours, poor leadership and a lack of growth opportunities. As the retail industry continues to struggle with high employee turnover, Best Buy and Hot Topic are tackling […]
  1. Data & Insights
Abracadabra! Small pharmacies have ghosted Medicare Part D’s preferred networks—no farewell party, no breakup text, just a quiet exit. A few months ago , DCI highlighted how the largest pharmacy chains are participating as preferred cost sharing pharmacies in the 2025 stand-alone prescription drug plan (PDP) networks. Today, we update our exclusive analysis of how […]
  1. Shopper & Customer
In the world of product startups, crowdfunding has become a popular way to finance and gauge interest in innovative products. Platforms like Kickstarter and Indiegogo have turned dreams into reality for countless inventors and entrepreneurs. But what happens when a crowdfunding campaign doesn’t hit its target? Is it the end of the road for your […]
  1. Technology & Innovation
Hightouch, a composable CDP and AI decisioning platform, has raised an $80 million Series C investment round at a valuation of $1.2 billion. This was led by Sapphire Ventures, with participation from NVC, Amplify Ventures, ICONIQ Growth, and Bain Capital Ventures. Sapphire Ventures Partner Rajeev Dham will join the Hightouch board. The investment will help […]
  1. Technology & Innovation
For years, martech was divided into systems of record and systems of engagement. Systems of record stored the “master” versions of data. CRMs and CDPs for customer data. PIM for product data. DAM for brand assets. ERP for inventory data. (I know, there’s a ton of acronyms in this piece, almost to the point of […]
  1. Data & Insights
With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumer’s attention and lead them where we want them to go. More and […]
  1. Channel: Convenience
  Wawa’s $5 Big Breakfast Deal Redefines Value, Speed & Convenience Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® knows a winning foodservice formula when he sees one, and Wawa’s latest move is set to shake up the breakfast game. From February 17 through March 24, Wawa is rolling out its unbeatable $5 […]
  1. Department & Category
  RaceTrac Inc. continues to expand its foodservice menu, but rather than leveraging its platform to propel the industry forward with fresh, consumer-relevant food trends, the retailer remains anchored in legacy offerings that reflect consumer familiarity according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. The latest example? Taco Pizza—a fusion of […]
  1. Technology & Innovation
We’re joined by fellow Retail Voices by NRF honoree Kevin Ervin Kelley to unpack some of the key lessons from his remarkable book Irreplaceable: Creating Extraordinary Places That Bring People Together and his recent NRF “Big Show” talk. We discuss how physical retail must dramatically evolve in an ever more digital world, the “Bonfire Effect,” his […]
  1. Data & Insights
A private 5G network isn’t just faster and more secure—it’s like having your own personal internet. It lets businesses create separate “lanes” for different tasks, so things like robots in factories or patient data in hospitals get exactly what they need without interference. Plus, even smaller companies can now set one up because governments are […]
  1. Operations & Supply Chain
In the complex world of product distribution, maintaining a harmonious relationship between distributors and manufacturers is essential for business success. However, this partnership is not without its challenges. From inconsistent product quality to communication gaps, distributors often face hurdles that can impact their operations and reputation. Understanding these challenges is crucial for manufacturers who strive […]
  1. Technology & Innovation
Pricer and Focal Systems have annnounced a partnership focused on accelerating the digitisation and optimisation of physical retail stores.   This brings together Pricer’s dynamic pricing and shelf-edge communication expertise with 2024 RTIH Innovation Awards winner Focal Systems’ computer vision and product availability solutions. By integrating Focal Systems’ AI powered shelf vision cameras with Pricer’s […]
  1. CPG: Food
Early in my marketing career, at General Mills, we used to hold focus groups in a Minneapolis suburb called Eden Prairie. I once overheard a couple of our agency partners jokingly refer to this focus group ritual as going to see the “Oracles of Eden Prairie.” Whether new products, campaign strategy, or ad creative, the […]
  1. Operations & Supply Chain
The pressures on retailers to seamlessly fulfill orders across physical stores, online platforms and mobile apps continue to intensify. Whether shipping directly to customers’ homes, enabling curbside pickup or restocking store shelves, consistently improving speed, accuracy and adaptability is crucial for meeting shopper expectations and maintaining market share. As digital commerce expands and consumers increasingly […]
  1. Technology & Innovation
Landsec has extended its partnership with Ocean Outdoor which manages the digital out of home (DOOH) contract for Piccadilly Lights in London. Under the terms of the agreement, Ocean will continue to manage content for the advertising DOOH screen well into the next decade, and work with Landsec on The Venue which sits beneath the […]
  1. Channel: Restaurants
  The restaurant industry is set to maintain its upward trajectory, outpacing other food retail sectors and solidifying its role as a dominant force in the U.S. economy. After surpassing $1 trillion in sales for the first time in 2024, the National Restaurant Association projects an even stronger 2025, with sales expected to hit $1.5 […]
  1. Data & Insights
Illustration by Lemmywinks via Midjourney. We have entered an age of de-Bossification. In many industries, particularly “White-collar” ones, the era of “bosses” is in decline. Less of a clamoring for boss like traits of controlling, managing, measuring, allocating, evaluating and checking in. There is a rise in the need for leaders and their traits of […]
  1. Shopper & Customer
Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. However, for challenger brands, these ‘pay-to-play’ spaces are dominated by household names with bigger budgets that ensure them (and their […]
  1. Department & Category
  Interactive, participatory fresh food experiences—particularly those featuring hand-held food for immediate consumption—continue to captivate consumers across all demographics, especially Millennials seeking discovery. According to Steven Johnson, Grocerant Guru® at Tacoma, WA-based Foodservice Solutions®, brands that fuse dining with immersive entertainment are driving innovation and securing long-term consumer engagement. Topgolf is a prime example of […]
  1. Corporate Strategy
Today’s guest post comes from Angie Franks, CEO at Kalderos Angie describes the compliance challenges that stakeholders face in managing the complex interactions of the 340B Drug Pricing Program, the Medicaid Drug Rebate Program, and IRA’s Maximum Fair Price and inflation rebate provisions. She explains how clean, comprehensive claims data can resolve these issues. To learn […]
  1. Shopper & Customer
Omnichannel is the new reality for brands and retailers of all sizes and product types. Results from Retail TouchPoints’ annual Omnichannel & Fulfillment Survey show that most respondents conduct business through an average of three different channels — and for 35% of them, marketplaces are critical to building brand awareness and driving business growth. In […]
  1. Channel: Dollar/Value
  In the competitive food industry, Lidl and Aldi have emerged as formidable players, leveraging innovative strategies to capture market share from traditional grocery retailers. These German discount chains have attracted consumers by emphasizing time savings, fresh food offerings, product discovery, and mix-and-match bundling, all while rapidly expanding their store footprints. Time Savings Aldi and […]
  1. Corporate Strategy
Levi Strauss & Co. announced a series of strategic leadership changes aimed at accelerating the company’s omnichannel transformation. In 2022, Levi’s announced plans to shift its strategy toward DTC, with plans for 400 new stores and a revamped ecommerce experience. Improvements to the company’s digital platform already are paying dividends, with ecommerce sales up 13% […]
  1. Shopper & Customer
  Digital hand-held technology, specifically smartphones, has driven a decline in traditional network TV viewing, reshaping how and where consumers eat, according to Steven Johnson, Grocerant Guru® at Tacoma, WA-based Foodservice Solutions®. As consumer behavior evolves, the perceived value of a product or brand can shift. The team at Foodservice Solutions® understands that consumers are […]
  1. Shopper & Customer
Recent actions by the Trump administration to remove references to and celebrations of heritage months and specific demographics (including Black History Month, Hispanic Heritage Month, and those honoring women and individuals with disabilities), have sparked concern. Such decisions risk undermining the recognition of diverse contributions that have shaped American society and the economy. Amidst this […]
  1. Technology & Innovation
Boxbar Tech, a startup specialising in automated self-serve drinks solutions for events and venues, has announced plans for a new manufacturing facility and office space in the UK. In a LinkedIn post, it said: “A new home for bigger and better things. Last week, we took a major step forward, signing the lease for our […]

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  1. Data & Insights
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  5. Shopper & Customer
1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
  1. Holiday & Events
  2. Holiday & Events
A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
  1. Trends & External Forces
  2. Data & Insights
  3. Technology & Innovation
  4. Trends & External Forces
IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […]
  1. Data & Insights
  2. Technology & Innovation
There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […]

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