Data & Insights

Articles about leveraging Data and Insights in retail and CPG.

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  1. CPG & FMCG

Influencing Likely Buyers at Scale with Cardlytics’ Ross McNab

The CPG Guys, Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Ross McNab, President for North America Advertising at Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at […]
2 min read
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  1. Department: Beverage

At JAB Holding Company Coffee Subscriptions Work

  Panera Bread tested a subscription coffee service as regular readers of this blog know then they launched an $8.99 per month coffee and tea subscription program for its MyPanera loyalty program members. Steven Jonson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated, it’s clear that Coffee subscriptions work giving the first-hand knowledge JAB Holding Company […]
4 min read
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  1. Technology & Innovation

4 Reasons To Invest in Sales Operations Now

If you’re running a successful B2B company, your sales operations (sales ops) crew is likely the unsung hero of your sales process. Business leaders sometimes make the mistake of seeing sales operations (increasingly known as revenue operations) as a cost instead of a potential revenue driver. But companies in the know, like Snowflake and McAfee, […]
7 min read
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  1. Media & Marketing

Oh, Snap: Data Deprecation Cuts Into Revenue

Don’t say we didn’t warn you. While reporting Snapchat’s Q3 results yesterday, CEO Evan Spiegel conceded Apple’s App Tracking Transparency (ATT) framework “disrupted” Snap’s advertising business, as it reported lower-than-expected earnings. The earnings miss drove sharp declines in Facebook’s and Twitter’s stocks as well. ATT, which rolled out in April with iOS 14.5, requires users […]
< 1 min read
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  1. Department: Beverage

Gas Station Coffee Spurs Golden Ratio Founder

Solving a personal hardship may be the most common motivator for starting a business. Clark Nowlin’s hardship was acidity in coffee. It wrecked his stomach. Golden Ratio Coffee is Nowlin’s answer. It’s a producer of low-acid coffee. The post Gas Station Coffee Spurs Golden Ratio Founder appeared first on Practical Ecommerce.
< 1 min read
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  1. Shopper & Customer

How to Use eCommerce Analytics to Map the Consumer Journey

Given the many variations in how online buyers interact with your brand, you’ve likely learned that a one-size-fits-all marketing strategy isn’t effective. Instead, you need a range of marketing activities designed to reach consumers through varied touchpoints all along the marketing funnel.
< 1 min read
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  1. Channel: Ecommerce & Digital

Viral TikTok video shows how much data Amazon keeps on its users

Amazon users are able to request all the data that the ecommerce giant has collected on them and delete it after a TikTok went viral of user showing how much… The post Viral TikTok video shows how much data Amazon keeps on its users appeared first on Latest Retail Technology News From Across The Globe […]
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  1. Technology & Innovation

Machine Learning, AI, and Platform Technology: Drug Discount Management’s Big Leap Forward

Today’s guest post comes from Scott Johnsen, VP of Product at Kalderos. Scott discusses the advantages of using artificial intelligence and machine learning to efficiently process reimbursement data and avoid duplicates. Learn more about Kalderos’ solutions to solve drug discount management challenges at scale during a free webinar on November 17: The Power of the Platform: […]
2 min read
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  1. Trends & External Forces

Sales and confidence both fall as retail forecasts turn negative

Rising inflation and falling consumer confidence are combining to put pressure on retailers, according to the latest data. In an interview with the Financial Times this morning, the Bank of England’s chief economist said that inflation is likely to hit 5% by early 2022. His prediction followed recent comments from Bank of England governor Andrew […]
< 1 min read
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  1. Data & Insights

European Banks Still Struggle To Balance App Functionality with User Experience

Mobile apps have become the channel of choice for millions of Europeans. Forrester’s data shows that some 40% of French, 54% of Italian, and 54% of UK online adults have done their banking on a smartphone in the past month. We have been evaluating mobile banking apps for over a decade through our Digital Experience […]
< 1 min read
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  1. Channel: Convenience

At Burger King Sustainable Means Fun for Kids

  The halo of ‘better-for-you’ continues to be top of mind with Gen Z and Millennial Americans. Young parents are constantly looking for better for my baby, better for my child, food and associated products according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. It’s at the intersection the Gen Z, Millennial […]
4 min read
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  1. Channel: Mass

The six biggest retail tech news stories of the week

It’s Friday, the week is nearly done, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past five days, including Tesco, Gorillas and Walmart. 1. Tesco opens Trigo powered GetGo checkout-free store Tesco has launched its first high street […]
3 min read
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  1. Media & Marketing

How to Build Your Personal Brand And Get Ahead

People talk about their personal brand, but what, really, is a personal brand — and how do you create one? “Having a personal brand helps people understand what you’re all about,” said Salesforce Chief Philanthropy Office Ebony Beckwith. “Whether it’s how you look, how you speak, or how you work — it’s the whole package.”  […]
21 min read
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  1. Shopper & Customer

Telco Retail Trends Show Self-Service Demand Skyrocketing – Here Are 3 Ways To Keep Up

Gone are the days of consumers who prefer to visit retail locations to research, upgrade, or purchase their smartphones. Research indicates that just 25% of consumers go to a CSP’s physical storefront for product research. And a mere 31% of shoppers make an in-person purchase. Telco retail trends data shows that digital channels are skyrocketing […]
3 min read
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  1. Technology & Innovation

RETHINK Delivery: Fulfillment and Delivery Strategies for the Modern Retailer

Without hesitation, most of us would agree that our expectations from online retailers have changed significantly since the advent of the digital transformation. Retail giants like Amazon and Walmart now offer two-day to same-day shipping and that’s shaped consumer expectations on a broad scale. What’s shocking? Retail has experienced more developments made in the last […]
5 min read
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  1. Media & Marketing

Businesses Everywhere Are Reinventing the Future of Work. But Are E-Commerce Marketers Ready?

E-commerce marketers have been preparing for the future of work for some time now — and it’s not simply because they’re digital natives. What do e-commerce marketers know that other pros don’t? I’ll unpack that idea by turning to research Sidecar published earlier this year, the 2021 E-commerce Marketer Survey. A key question we asked marketers […]
3 min read
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  1. Shopper & Customer

How to Sell to Retailers In the U.K.

British consumers have global tastes – and the COVID-19 crisis appears to have further whetted their appetites for international products. The influential British magazine Retail Week has identified the desire for more adventurous flavours in food and drink as a critical trend for U.K. retail in 2021, enabling consumers unable to travel internationally to taste […]
4 min read
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  1. Media & Marketing

Is Brand Loyalty Dying?

It’s easy to feel like brand loyalty is dying. Consumers have so many ways to shop and with loads of brands competing for their attention, why not shop around? The numbers would seem to bear out that theory. Last year, research from McKinsey found that 73 percent of American shoppers have altered their brand preference amid the rapid […]
4 min read
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  1. Trends & External Forces

How To Navigate The “Turnover Tsunami”

Excellent piece in Fast Company that reflects on the “great resignation” – or, to use another term, “turnover tsunami” – that in August led to 4.3 million people voluntarily resigning from their jobs. It gets worse, the story says:  “Workhuman’s research surveyed employees in the U.S., UK, Ireland, and Canada and found that nearly 40% […]
3 min read
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  1. CPG: Food

Mars Wrigley’s Allyson Park shares top skills for rising comms pros

The global vice president and mother offers advice for aspiring leaders to build their careers. What is the path for aspiring communicators to rise to the top of the profession? “I believe careers are a bit like a chess game,” Allyson Park, global vice president of corporate affairs for Mars Wrigley, shared in an interview […]
4 min read
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  1. Retailer Media

Groceryshop 2021 Solution Spotlight: 84.51˚

RETHINK Retail’s Solution Spotlight shines a light on industry vendors and what makes them distinct. This vendor spotlight is on 84.51˚, a retail data science, insights and media company that helps the Kroger company, CPG companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered […]
3 min read
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  1. RetailWit QuickWit

Daily QuickWit (10/21) – Top Retail News of the Day

Kroger launches private targeted marketing platform. Big news coming from 84.51 / KPM. The platform allows clients to use their demand-side platform (DSP) of choice. Data is money, and Kroger has blown open the doors for extending first-party data beyond their walled garden—while maintaining (shopper) privacy and control.  Amazon gives third-party sellers access to more […]
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  1. Channel: Grocery

Kroger Debuts Private Programmatic Advertising Marketplace

Solution enables brands to target relevant shoppers, optimize performance against actual retail sales The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, has rolled out a new private programmatic advertising marketplace. The Kroger Private Marketplace enables agencies and brands to target consumers by applying Kroger audience data to programmatic campaigns on […]
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  1. RetailWit QuickWit

Daily QuickWit (10/19) – Top Retail News of the Day

Albertsons posts Q2 earnings beat. ID sales +1.5% (2 year stacked: 15.3%); digital sales +5% (2 year stacked: +248%). They announced a strong quarterly dividend of 20% and raised FY2021 outlook.  Gross profit margin decreased 28.6% (fuel, inflation, supply chain costs). Albertsons spoke to their transformation strategy and, specifically, called out modernizing their technical infrastructure […]
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