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  1. Data & Insights

Innovative Models for Improving Access and Visibility for Specialty-Lite and Retail Therapies

Today’s guest post comes from Timothy Nielsen, Vice President of Customer Success at AssistRx. Timothy discusses the affordability and patient journey challenges of specialty-lite products for patients, manufacturers, and health care providers. He explains how AssistRx’s Advanced Access Anywhere (AAA) solution streamlines processes for specialty-lite products and facilitates enrollment via a digital hub. To learn more, […]
2 min read
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  1. Technology & Innovation

It’s all Content Experiences with Jonathan Phillips from Contentful

The CPGGUYS are joined in this episode by Jonathan Phillips (or JP), Senior Manager of Solution Engineering at Contentful. a company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crave.’ Simply put, content is now a hot hot topic. This is episode 2, episode 1 with them […]
2 min read
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  1. Channel: Mass

Brand Planning

Mike Tyson was asked his thoughts on Evander Holyfield’s fight plan before a WBA Heavyweight Title bout and famously responded: “Everyone has a plan until they get punched in the mouth.” As we shift from Q3 to Q4 this week, brand planning season is in full swing for 2025, even as final 2024 numbers come […]
3 min read
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  1. Data & Insights

Consumer Loyalty, Data & Partnerships with Epsilon’s Dave Peterson

The CPGGUYS are joined in this episode by Dave Peterson, GM & global head of retail media at Epsilon, where he is responsible for unifying Epsilon’s global retail media assets and teams to accelerate retailer and brand adoption of the company’s unified retail media platform around the world. This episode is sponsored by Epsilon. Find […]
2 min read
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  1. Data & Insights

The Pivotal Role of Technology in Delivering Effective Patient Services

Today’s guest post comes from George Moore, Chief Information Technology Officer at CareMetx. As George explains using novel survey data, manufacturers view new technologies  as crucial for patient services. He then explains how digital technology, artificial intelligence (AI), and machine learning (ML) can be used to improve patient adherence and increase hub efficiencies. To learn […]
2 min read
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  1. Media & Marketing

Want To Drive Better PDP Performance? Focus on Authenticity | DSI

“In order to stand out, in order to win customers’ consistent business, you need to create connection with them.” — Tom Cohley, Co-Founder and CEO, Cohley Look up the definition of “authentic” in the dictionary, and you’ll find this: “Of undisputed origin, genuine.” Authenticity has become a crucial currency in a world transformed by artificial […]
10 min read
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  1. Media & Marketing

The Transaction Moment with ADUSA’s Bobby Watts and Rokt’s Stephen Rivera

The CPGGUYS are joined in this episode by Bobby Watts, SVP AD Media of ADUSA and Stephen Rivera from ROKT. The discussion is all about user experience, path to purchase journey’s and personalization. This episode is sponsored by ROKT. Find Bobby Watts on Linkedin at: https://www.linkedin.com/in/bobby-watts-48571b74/ Find ADUSA on Linkedin at: https://www.linkedin.com/company/ahold-delhaize-usa/ Find Stephen Rivera […]
2 min read
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  1. Shopper & Customer

Best Practices for Successfully Transitioning a Patient Services Hub

Today’s guest post comes from Josh Marsh, Vice President and General Manager, Sonexus™ Access and Patient Support at Cardinal Health Josh discusses challenges manufacturers may face when outsourcing patient support programs. He outlines a process that smoothly transitions hubs and minimizes disruptions for patients and healthcare providers. To learn more, download the 3-step guide to […]
2 min read
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  1. Data & Insights

Informa Connect’s Patient Support Services Congress

Informa Connect’s Patient Support Services Congress November 20-21, 2024 | Hilton Penn’s Landing, Philadelphia, PA Drug Channels readers save 10%* with code 24DC10. The Patient Support Services Congress is designed to help educate and share innovative program design, latest customer strategies and practical solutions to overcome complex access barriers, enhance program performance and deliver best-in-class […]
3 min read
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  1. Shopper & Customer

10 retail trends in 2024: Charting the future of retail

Retail industry trends are moving faster than viral skincare on TikTok Shop. With more ways to shop than ever before, retailers need to find new methods to deliver against consumers’ ever-changing expectations. Brands need the latest in consumer trends to know what their audience are buying right now, and what the major shopping trends to […]
9 min read
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  1. Department: Food

Sales-Focused Advertising

Peter Drucker wrote this in his 1973 book on management: “You have to produce results in the short term. But you also have to produce results in the long term. And the long term is not simply the adding up of short terms.” Business carries a bias toward short-termism in general, but particularly in marketing […]
3 min read
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  1. Data & Insights

GoodRx: Evolving & Expanding Integrated Platform Partnerships to Drive Access, Affordability & Outcomes

Today’s guest post comes from Rick Fry, VP of Strategic Development at GoodRx. Rick explains why patients and pharmaceutical manufacturers now pay a greater share of prescription costs. He outlines GoodRx’s services that address the twin challenges when the patient is the payer and the manufacturer faces intense gross-to-net pressures. To learn more, download the […]
2 min read
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  1. Retailer Media

Why Accurate Retail Media Measurement Is Now Non-Negotiable | DSI

“If manufacturers don’t have that shopping list of what it is that they want in return for their investment, they’re effectively giving money [away for] free.” — Gregor Murray, Vice President of Strategy, Digital Commerce Global The retail media business is booming, with ad spend in the category expected to grow to nearly $130 billion […]
10 min read
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  1. Trends & External Forces

The Healthcare Innovation Company’s Value-Based Care Summit

The Healthcare Innovation Company’s Value-Based Care Summit In-Person Event | October 28 – 29, 2024 in Washington, DC Use promo code VBCDC to save $100. Register Today. Download the brochure. The Value-Based Care Summit, produced by The Healthcare Innovation Company (thINc), brings together healthcare providers, health plans, pharmaceutical companies/manufacturers, and regulatory and legislative leaders to […]
3 min read
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  1. CPG: HBC

Customer Journeys to Nowhere

Earlier this year an editorial in the New York Times wondered:  “When did everything become a ‘journey’? Changing our hair, getting divorced, taking spa vacations — they’re not just things we do; they’re ‘journeys.’” And of course, to marketers, there’s the “customer journey.” The customer journey is a handy metaphor to help us consider all […]
3 min read
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  1. Channel: Ecommerce & Digital

Thinking Outside the Box

Conventional wisdom holds that creativity comes from “thinking outside the box”, but constraints are actually one of its key ingredients. One of Google’s principles of innovation is “creativity loves constraints,” as Marissa Mayer once recounted: “People think of creativity as this sort of unbridled thing, but engineers thrive on constraints. They love to think their […]
3 min read
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  1. Data & Insights

Embedding Into the Provider’s Workflow is Key to a Specialty Drug’s Success

Today’s guest post comes from Nasir Ali, Chief Product Officer at CareMetx. Nasir reviews the cumbersome processes that affect providers’ preferences when prescribing a specialty drug to their patients. He believes that embedding the specialty drug initiation process into the provider’s workflow will benefit both patients and prescribers. Learn more by downloading CareMetx’s new 2024 […]
2 min read
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  1. Media & Marketing

New innovative online payment methods to consider right now

Technology today has advanced more than the average person can imagine. It has evolved virtually all aspects of human living, and the financial institution has been one of the most beneficial. The financial system today has seen improved payment methods introduced to the end user, unlike the previous ones that were easily prone to frauds. […]
4 min read
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  1. CPG & FMCG

Playing it Safe is Risky

I’ve always liked this insight from Seth Godin: “If failure is not an option, then neither is success.” Organizations can spot the risks of a new idea a mile away. But there’s a curious blind spot when it comes to the risks of not taking those risks. The path of least resistance is to play […]
3 min read
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  1. Data & Insights

When Payers Become Producers: Inside the PBM Private-Labeling Trend

Today’s guest post comes from Benjamin Hinton II, Senior Market Access Solutions Analyst at MMIT. Benjamin reviews the growing trend of PBMs vertically integrating into the production of biosimilars. He shares data from an MMIT survey of 20 large national payers, independent plans, Blues affiliates and PBMs (excluding participants). The findings shed light on payers’ […]
2 min read
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  1. Corporate Strategy

Thought Leadership

In 2008, I brought my team to see Seth Godin speak at an event in London. There was a Q&A at the end, and someone asked Seth how he found time to do all the things he did — write so many books, keep a daily blog, and personally respond to every email he receives. […]
4 min read
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  1. Media & Marketing

IRA Reality Check: Four Strategies for Adapting Hub and Copay Programs

Today’s guest post comes from Chris Dowd, Senior VP of Market Development at ConnectiveRx. Chris reviews recent developments for the Inflation Reduction Act of 2022 (IRA). He then recommends four IRA-related adjustments that manufacturers should make to their patient support programs. To learn more, register for ConnectiveRx’s free webinar on September 17: IRA Reality Check: Adapting […]
2 min read
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  1. Technology & Innovation

Fast fashion giant Asos extends relationship with Microsoft as it ramps up use of generative AI tools

Asos has signed a new AI related three-year agreement with Microsoft. The online retailer is already tapping AI features integrated into Microsoft solutions. This includes process automation through Power Automate; automated meeting summaries, notes, actions, and live translations through Teams Premium; and Microsoft Copilot, including Copilot for Microsoft 365 and Copilot for Github. “A core […]
2 min read
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  1. Channel: Ecommerce & Digital

Amazon opens micromobility hub and launches first electric cargo bike deliveries to shoppers in Norwich

Amazon has opened its first micromobility hub in Norfolk at its delivery station in Norwich. This houses a fleet of new electric cargo bikes which will deliver thousands of packages per week to Amazon customers, taking traditional delivery vans off city centre roads. Norwich joins more than 40 cities in the UK and across Europe […]
2 min read
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  1. Technology & Innovation

Instacart announces first ever global launch of AI powered smart trolley Caper Carts with Aldi

Instacart and Aldi South Group are to expand their partnership globally. This includes the roll-out of Instacart’s Connected Stores technologies across the retailer’s stores in the US, including In-Store mode and Carrot Tags, as well as fulfilment technology to power e-commerce orders. And in a European first, Aldi South Group is testing Caper Carts in […]
2 min read
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  1. Technology & Innovation

Retail technology veteran Dr. Christian Bock takes on Manager IPO Stores Strategy role at Aldi Süd

Last month, we reported that Dr. Christian Bock was joining Aldi Süd in August where, he said in a LinkedIn post, he was “looking forward to taking the customer experience and shopping experience to the next level together with my new colleagues”. We can now reveal his new job title: Manager IPO Stores Strategy. He […]
2 min read
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  1. Channel: Mass

A Playbook for Building Your Walmart Digital Shelf Strategy | DSI

“Walmart deserves its own strategy. It has its own algorithm. It has its own shopper profile, as well, and your success will be limited by the extent that you customize this channel.” — Kiri Masters, Head of Retail Marketplace Strategy, Acadia When it comes to retail media marketplaces, Amazon has long been the industry leader, […]
11 min read
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Ranked: The Fastest Shrinking Jobs in the U.S. (2023-2033F)

See this visualization first on the Voronoi app. Use This Visualization Ranked: Occupations With the Most Projected Job Cuts This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. As the economy shifts, the employment landscape changes. […]
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Adobe Predicts 8.4% Growth in Online Holiday Sales, Driven by Discounting

Adobe expects U.S. online sales to hit a record $240.8 billion this holiday shopping season (covering the period from Nov. 1 to Dec. 31), representing 8.4% growth year-over-year. Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% YoY to contribute a record $128.1 billion, which would represent a 53.2% share of online spend this season […]
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Future of Marketing: Part One

Today, we’re kicking off a special two-part series answering your questions about all things marketing.  Scott puts on his professor hat and answers your questions surrounding common marketing misconceptions, the power of community-driven marketing, and what the future holds for the industry.  Music: https://www.davidcuttermusic.com / @dcuttermusic Subscribe to No Mercy / No Malice Buy “The […]
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Charted: Maxed-Out Credit Cards by Generation

See this visualization first on the Voronoi app. Use This Visualization Credit Card Utilization By Generation This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. In the first quarter of 2024, the nationwide aggregate credit card […]
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