Sponsored

  1. Trends & External Forces

2025 Brand Drug Challenges: A GoodRx Perspective

Today’s guest post is from Dorothy Gemmell, Chief Commercial Officer and President, Manufacturer Solutions, at GoodRx. Dorothy highlights five trends to watch in 2025. She then describes how GoodRx’s Cash Point-of-Sale Solution can help brands improve gross-to-net (GTN) while also making medications more affordable for patients. Click here to download the latest GoodRx data on […]
2 min read
0
  1. Partnerships & Alt Profit

How we Brief

Sir John Hegarty, founder of Bartle Bogle Hegarty, famously said: “Writing bad briefs is the most expensive way to write advertising.” The sentiment applies to any form of creative communication and any type of brief. How we brief creative partners is as important as the talent of those creative partners. Writing a truly great brief […]
4 min read
0
  1. Data & Insights

AI Learning Curve

It’s hard to make sense of the real promise of AI amidst the hype and noise. In 2023, Google CEO Sundar Pichai famously compared AI to the creation of fire and invention of electricity on an episode of 60 Minutes. By 2024, the hype cycle around AI gave way to the trough of disillusionment, as […]
4 min read
0
  1. Retail Ecosystem

2024 Omnichannel Retail Recap with Flywheel’s Emma Irwin

The CPG Guys are joined in this episode by Emma Irwin from Flywheel digital to recap all things omnichannel & retail in 2024. Emma is also host of the podcast ‘Commerce collective’. Find Emma Irwin on Linkedin: https://www.linkedin.com/in/emma-irwin-b950a397/Find Flywheel on Linkedin: https://www.linkedin.com/company/flywheel-digital/posts/?feedView=allFind Flywheel online: https://www.flywheeldigital.com/Find the ‘Commerce collective’ podcast: https://podcasts.apple.com/us/podcast/the-commerce-collective-podcast/id1633426767 Here’s what we discussed :  […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Ho, Ho, Holiday Returns

Over the last decade, “Free Returns” became the new “Free Shipping,” going from differentiator (for pioneers like Zappos) to table stakes (for everyone else). But the tide is turning. According to logistics provider goTRG, 49% of US retailers now think of Returns as a severe problem, especially during the holiday season. In just the last […]
4 min read
0
  1. Data & Insights

Experiential Retail Trends in Beauty: Embracing Pop-Ups and Immersive Marketing

The beauty retail industry is embracing experiential retail, a strategy that transforms shopping into an immersive and interactive experience. Experiential retail goes beyond simply buying products—it’s about creating memorable moments through activities, curated spaces, or interactive elements that engage customers on a deeper emotional level. Beauty pop-ups and flagship stores have become destinations, offering gamified […]
5 min read
0
  1. Partnerships & Alt Profit

Product/Market Fit

Product/Market Fit has emerged as a key threshold of success for startups, but the concept can apply to businesses of any size. First coined by Benchmark co-founder Andy Rachleff, Product/Market Fit was popularized by Marc Andreesen in 2007 in a famous essay titled “The Only Thing That Matters.” In the essay, Marc defined Product/Market Fit […]
3 min read
0
  1. Trends & External Forces

Who Will Pay for Prescription Drugs in 2032: Four Takeaways from the New Government Forecasts (rerun)

This week, I’m rerunning some popular posts while I prepare for today’s Drug Channels Outlook 2025 live video webinar. (If you sign up before 12 p.m. ET, you can attend the live event.) Click here to see the original post. The econowonks at the Centers for Medicare & Medicaid Services (CMS) recently released the latest […]
2 min read
0
  1. Technology & Innovation

Marks and Spencer Chairman Archie Norman set to headline Retail Technology Show 2025 conference

Chairman of M&S, Archie Norman, has been confirmed to headline the 2025 edition of Retail Technology Show (RTS). Debuting in its new home, ExCeL London, RTS will welcome 15,000 retail professionals on 2nd and 3rd April. Speaking on the Headline Stage on day one, Norman will join ‘Customer Whisperer’ Kate Hardcastle, for a fireside chat […]
3 min read
0
  1. Retailer Media

Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa Burdick & 84.51’s Barbara Connors

The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The episode was recorded in Las Vegas at Groceryshop 2024. This episode is sponsored by 84.51. Follow Karen Satterlie on […]
2 min read
0
  1. Agencies & Vendors

Change Fatigue

A few weeks ago, I drew a cartoon exploring the nonstop drumbeat of change in business, particularly from a marketing perspective. When everything is constantly changing, it’s easy to lose sight of the power of consistency. And yet the flip side of that dynamic is resistance to change, even when change is necessary. A couple […]
3 min read
0
  1. Technology & Innovation

Celebrating thought leaders: 2025 RTIH Top 100 Retail Technology Influencers List now open for submissions

The 2025 edition of the RTIH Top 100 Retail Technology Influencers List, sponsored by 3D Cloud, is now open for entries, with go live set for March next year. We will be bringing you the people who made a splash in 2024 and are set for a barnstorming 2025. RTIH is scouring the retail technology […]
2 min read
0
  1. Department: Nonfood

AI-Generated Homogeneity

It’s still early days with AI Generation tools. We’re all still learning the potential and limitations. One watch-out is the bias toward homogeneity — the tendency for AI results to look alike. As AI predicts what to generate, the path of least resistance is an averaging of the content in its source material. Ian Whitworth […]
4 min read
0
  1. Shopper & Customer

Building Brand Connections to Consumers With Kimberly-Clark’s Stacie Medley and Epsilon’s Meggie Giancola

The CPG Guys are joined by Stacie Medley, Sr Director of Integrated Media & Agency Relations at Kimberly-Clark & Meggie Giancola, SVP of CPG at Epsilon. This episode is sponsored by Epsilon. Follow Stacie Medley on LinkedIn here: https://www.linkedin.com/in/stacie-medley-6529507/Follow Kimberly-Clark on LinkedIn here: https://www.linkedin.com/company/kimberly-clark/ Follow Meggie Giancola on LinkedIn here: https://www.linkedin.com/in/meggie-giancola/Follow Epsilon on LinkedIn here: […]
2 min read
0
  1. Corporate Strategy

Addressing Gaps in Access: Strategies to Optimize Your Prescription Journey

Today’s guest post comes from Catherine Wood Hill, SVP of Marketing at PHIL. Catherine reviews the prescription lifecycle from the perspectives of patients, providers, and manufacturers. She explains how manufacturers can support patients with clear comunication about their prescriptions. Catherine then outlines five strategies to help providers have more informed conversations with patients. To learn […]
2 min read
0
  1. Data & Insights

From Integration to AI: The Data-Driven Future of Market Access

Today’s guest post comes from Kala Bala, SVP, Enterprise Access & Data Expertise, MMIT, a Norstella company and Dinesh Kabaleeswaran, SVP, Advisory Services at MMIT, a Norstella company. The authors outline the challenges that manufacturers face when integrating internal and external datasets to build market access and commercialization strategies. They argue that unified datasets and […]
2 min read
0
  1. Media & Marketing

Convenience Channel Retail Media with NexChapter’s Art Sebastian and Bridg’s Jared Luskin & Neil Murphy

The CPG Guys are joined by Art Sebastian, Founder & CEO of NexChapter, Jared Luskin, Head of Platform & Media Partnerships at Bridg and Neil Murphy, Chief Revenue Officer at Bridg. Bridg is a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The […]
2 min read
0
  1. Trends & External Forces

How the Perfect Storm Will Impact Patient Support Programming in 2025 and Beyond

Today’s guest post comes from Chris Dowd, Senior VP of Market Development at ConnectiveRx. Chris examines three key trends that will affect patient support programs: the Inflation Reduction Act (IRA), legal/regulatory battles over copay adjustment programs, and uncertainties following a national election. He then outlines three actions that should guide manufacturers’ preparation. To learn more, register […]
2 min read
0
  1. Media & Marketing

Scala talks in-store retail media and how it’s so much more than digital out of home (DOOH)

By Darren Cremins, Senior Sales Director – Retail Media and Connected Store, UK and Ireland, Scala The evolution of retail marketing has taken on many forms, but one of the most dynamic developments is the rise of in-store retail media. Some might see it as a glorified version of digital out of home (DOOH) advertising […]
5 min read
0
  1. Retailer Media

A Game Plan for Navigating Evolving Retail Media Networks | DSI

“No marketer, whether it’s outside retail media or within retail media, should take numbers for granted. The rules of the game will always be that a publisher is selling ROI [return on investment], and the advertiser who has to pay the bills needs to double check this and get a sense for where he or […]
9 min read
0
  1. Technology & Innovation

Building Your Content Future with Contentful’s Gabriel Dillon

The CPGGUYS are joined in this episode by Gabriel Dillon,  bringing you the ongoing value proposition of contentful. He is the Principal, Strategic Alliance Manager, and is back at Contentful after a stint and ninetailed, bringing his expertise in personalization and testing to the world’s largest composable content ecosystem. Before this, he led partnerships at […]
2 min read
0
  1. Media & Marketing

Omnichannel High Engagement Loyalty Platforms with TCC Global’s Rick Swinkels

The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online. An industry leader for more than 30 years, active in 70 countries and over 8,000 campaigns successfully delivered. This episode is […]
2 min read
0
  1. Data & Insights

4 Rules for Maximizing Creator Investments from Top Influencer Your Rich BFF

Despite brief blips like the post-pandemic “deinfluencing” phase and intermittent conversations about “influencer fatigue,” influencer, or as it’s now more commonly called, creator marketing is continuing to chart a steady path of growth. Valued at nearly $128 billion in 2023, Coherent Market Insights predicts that the creator economy will reach $528 billion by 2030. In […]
7 min read
0
  1. Department: Nonfood

Herding Cats and Strategic Alignment

A few weeks ago, I drew a cartoon about the “silo syndrome” that most organizations struggle to navigate. It got me thinking about the challenge of strategic alignment in general — how hard it is to get and keep the extended organization on the same page. A big part of the marketing job is learning […]
3 min read
0
  1. Data & Insights

No More Delays: Accelerating Therapy Starts by Embedding Hub Services in Provider Workflows

Today’s guest post comes from Shabbir Ahmed, Chief Commercial Officer at CareMetx. Shabbir explains the barriers that providers face when dealing with branded portals for multiple products. He then maintains that patients can access new therapies more quickly when the manufacturer relies on a brand-agnostic hub connected to a large network of providers and integrated […]
2 min read
0
  1. Technology & Innovation

McDonald’s UK extends Uber Direct tie up as fast food giant chases more app delivery orders

McDonald’s UK & Ireland has extended its partnership with Uber Direct, Uber’s white label delivery solution. Uber Direct, which utilises the Uber Eats courier network, will be a big part of McDonald’s push to grow delivery orders through its app. Its technology allows people to track delivery from their local restaurant to their door and […]
2 min read
0
  1. Technology & Innovation

Ocean Outdoor adds Carnaby Quarter screen to London portfolio with adidas onboard as launch partner

Ocean Outdoor has launched The Screen on Carnaby. Measuring 6m x 3m, this landscape screen (provided by Daktronics) is positioned above The London Palladium Wall of Fame which is opposite the north entrance to Soho’s Carnaby Street and the luxury retailer Liberty. The Carnaby location forms a “golden triangle” for brands when combined with Ocean’s […]
2 min read
0
  1. Corporate Strategy

Levers of Growth

I was struck by an observation from J. Walker Smith, Chief Knowledge Officer at Kantar: “The foundational prerequisite of growth is the courage to grow. Impediments to growth sit within a company itself. Growth is rarely hostage to the marketplace.” I like the idea that a brand is not “hostage to the marketplace” — that […]
3 min read
0

Trending Topics

Editor’s Choice

  1. Holiday & Events
  2. Holiday & Events

Shoppers believe best holiday deals are after holidays

A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
Written by
  1. Trends & External Forces
  2. Data & Insights
  3. Technology & Innovation
  4. Trends & External Forces

2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth

IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […]
Written by
  1. Data & Insights
  2. Technology & Innovation

AI at the retail edge: What’s possible now

There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […]
Written by
  1. Media & Marketing
  2. Department: Consumer Durables
  3. Department: HBC
  4. ESG
  5. Media & Marketing
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Holiday & Events
  10. Merchandising
  11. Operations & Supply Chain
  12. Stores & Formats

Some retailers would benefit from a TikTok ban in 2025

TikTok Shop took the market by storm in just two years. The social media platform sold more merchandise than Sephora [LVMUY] in late 2024 according to Earnest credit card data. TikTok Shop also handily outperformed during the 2024 holiday season. But a potential ban could result in brands losing access to a vital marketing and […]
Written by

Trending

Advertisement
Advertisement