Agencies

Agencies in the retail and CPG industries.

  1. Shopper & Customer

How Big Retail and CPG Brands Are Rethinking Omnichannel Promotional Campaigns to Battle Inflation

U.S. food prices surged by 11 percent last year, marking the largest increase since the 1980s. While the rate of inflation has gradually calmed down since its June 2022 peak, rising prices remain a significant concern for retailers and consumer packaged goods (CPG) brands. Given the possibility of a recession, it may be tempting to […]
3 min read
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  1. Department & Category

Spring and Summer Snacks take Center Stage

  How do you keep the kids happy when school get out?  Fill the house with more snacks.  The average household with a teenager out of school will spend $ 300 more a month on food.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® a mix of full flavored hot and […]
3 min read
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  1. Shopper & Customer

NRF Survey: Consumers Believe Retail Crime is Increasing

More than half (53 percent) of consumers believe retail crimes such as shoplifting and looting stores have increased in their community since the onset of the pandemic, according to a recent survey released by the National Retail Federation (NRF). The survey, in which the NRF asked consumers a series of questions relating to crime, retail […]
2 min read
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  1. Channel: Ecommerce & Digital

The Changing World of Generational Buying Habits

As the world evolves, so do the buying habits of consumers. Understanding the unique shopping tendencies of different generations is crucial for businesses in today’s fast-paced, digital environment. However, one cannot look at generational buying as a single purchase funnel. Retailers need to consider a spectrum of content and commerce to adapt their strategies accordingly. […]
3 min read
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  1. Data & Insights

Talk data to me, LinkedIn: trust, authenticity, and data-led decisions  

In this series, Talk data to me, we chat with leaders from the world’s biggest brands and agencies about how they’re using insights to drive their business strategies. We caught up with Anne-Sophie Pereira De Sá, strategic insights analyst at LinkedIn in the EMEA region, to get her thoughts on the attention economy, the rise […]
3 min read
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  1. Data & Insights

Talk data to me, SeeHer: gender representation, ads to challenge stereotypes, and AI

In this series, Talk data to me, we chat with leaders from the world’s biggest brands and agencies about how they’re using insights to drive their business strategies.  We caught up with Latha Sarathy, Chief Research Officer of the Association of National Advertisers and EVP of Analytics, Insights, and Measurement for SeeHer, the ANA’s global […]
5 min read
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  1. Data & Insights

 Why AMC’s instructional queries are not enough

(An example of an instructional query in AMC) How do instructional queries fall short?  Let’s take an example: path to purchase.  AMC’s instructional query for path to purchase automatically removes duplicate views of the same ad format. Let’s say a customer viewed a Sponsored Products ad, then another Sponsored Products ad, and then a Sponsored […]
4 min read
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  1. Data & Insights

2023 Corporate Reputation Rankings

The Axios Harris Poll 100 is a trusted ranking of the reputations of the companies most on the minds of Americans using a framework Harris has used since 1999. Download the 25th Annual Reputation Quotient Study report to view the full rankings and gain additional insights about performance year over year.
2 min read
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  1. Technology & Innovation

Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix

The growth of retail media shows no sign of slowing, as established players announce new expansions and new retailers, most recently Save Mart, enter the mix. In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands […]
3 min read
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  1. Technology & Innovation

Lawsuit Challenges Use Of AI In Job Applicant Interviews

The Boston Globe reports that a class action lawsuit has been filed in Massachusetts against CVS Health, taking issue with the company’s use of AI-assisted technology designed to assess applicants’ honesty and integrity during video interviews. The Globe points out that “it’s illegal for employers in Massachusetts to use a lie detector to screen job […]
< 1 min read
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  1. Partnerships & Alt Profit

How Sam’s Club is Enhancing Member and Advertiser Experiences With Real-Time Retargeting

In episode 402 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Austin Leonard, head of sales at Sam’s Club, the membership-only retail warehouse clubs owned and operated by Walmart, Inc. Leonard discusses his role at Sam’s Club (0:55), the launch of real-time intelligently retargeted display advertising via its Member Access Platform (MAP) (2:00), and how brand […]
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  1. Trends & External Forces

NYC Unveils Plan to Combat both Organized and Individual Retail Theft

With the exception of 2020, the total number of shoplifting complaints across New York City’s five boroughs has increased every year since 2018 — although there are signs that this tide is turning in 2023. The largest increase took place from 2021 to 2022 when shoplifting complaints increased 44% year-over-year to reach almost 64,000, many […]
3 min read
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  1. Channel: Ecommerce & Digital

Amazon’s Food Data Points Point to Missteps

  When you are one of the world’s largest retailers and own a chain of grocery stores the amount of ‘high-level’ data points on food, fresh foods, and food products should provide insights that would empower success.  It’s at the intersection of Intelligent Quotient (IQ) and Emotional Quotient (EQ) that interpreting that ‘high-level’ data seems […]
3 min read
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  1. Media & Marketing

Digital Commerce Re-Tales: Abi Harmon

The Digital Commerce Re-Tales series highlights personal and professional stories from the people and brands defining the direction of digital commerce. While each profile is as unique as the figures themselves, they share common themes such as learning to navigate the ever-changing nature of the eCommerce industry. “I recently have been trying to convince my […]
6 min read
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  1. Technology & Innovation

Interview: Mathieu Robin, Sales Director, Bloomreach

We recently had the chance to participate in the Shoptalk event. At this event, we interacted with experts from the e-commerce and digital world. In particular, we were able to talk to Mathieu Robin, Sales Director at Bloomreach. Can you tell us about your background and how you became the Commercial Director at Bloomreach? I […]
5 min read
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  1. Media & Marketing

8fig bags $140 million in Series B funding for e-commerce planning and financing platform

E-commerce planning and financing platform, 8fig, has closed a $140 million Series B funding round in combined equity and debt led by Koch Disruptive Technologies (KDT) with participation from existing investors Battery Ventures, Localglobe, Hetz, the Jesselson family, and Silicon Valley Bank, a division of First Citizens Bank. This brings its total funding to date […]
2 min read
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  1. Media & Marketing

Accelerating Growth for Ambitious Brands with Gain Theory’s Anibal Dams

The CPG Guys are joined in this episdoe by Anibal Dams, Global CPG Lead at Gain Theory, experts in data, advanced analytics, technology and consulting who fuse hindsight, insight, and foresight to deliver business growth. Gain Theory is a division of WPP. This episode is sponsored by Gain Theory. Follow Anibal Dams on LinkedIn at: […]
2 min read
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  1. Technology & Innovation

Behind the scenes on the PR Council’s Guidelines on Generative AI

Ways to stay ethical and forward-thinking. Generative AI technology is advancing at dizzying speed. That’s why it’s more important than ever to have a code of ethics to guide and ground you as you learn and experiment. “When it comes to generative AI, there’s the people waving the caution flag and then there are people […]
4 min read
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  1. Media & Marketing

Catalina: Inflation hits Mother’s Day gift categories

ST. PETERSBURG, Fla. – With Mother’s Day ranking as the second most popular gift-giving holiday in the U.S, per the National Retail Federation, and with inflation still an ongoing concern, shoppers across the country are seeking the perfect present for the moms in their lives. Historically popular gift items that currently offer the most bang […]
2 min read
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  1. Media & Marketing

Finding the Right Public Relations Firm for Your Brand

If you want to be the brand that everyone is talking about, you need solid public relations, or PR. PR is essentially the communication of your brand’s message to the public. It gets people talking about your brand and products. It’s peer-to-peer word of mouth marketing. PR is an effective form of marketing because consumers […]
4 min read
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  1. Technology & Innovation

Amazon Retail and Cloud Growth Slows in Q1 but AI Investments Hold Promise

Amazon’s net sales grew 9% year-over-year to $127.4 billion in Q1 2023. Net income was $3.2 billion for the period, compared with a net loss of $3.8 billion in Q1 2022. Growth in both retail sales and AWS services was slow compared to past quarters, in line with the uncertainty the retailer warned about earlier […]
2 min read
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  1. Technology & Innovation

Amazon Retail and Cloud Growth Slows in Q1 but AI Investments Hold Promise

Amazon’s net sales grew 9% year-over-year to $127.4 billion in Q1 2023. Net income was $3.2 billion for the period, compared with a net loss of $3.8 billion in Q1 2022. Growth in both retail sales and AWS services was slow compared to past quarters, in line with the uncertainty the retailer warned about earlier […]
2 min read
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  1. Partnerships & Alt Profit

Sam’s Club Expands Network of Tech, Agency Partners to Help Brands Plan and Execute Retail Media Campaigns

Sam’s Club has launched a partner program for its Member Access Platform (MAP), the platform through which brands can access and manage their ad campaigns on the retailer’s media network. Through the Sam’s Club MAP Partners Club, brand advertisers can now easily connect with agencies and technologies to plan and execute their marketing campaigns. The […]
2 min read
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Editor’s Choice

  1. Channel: Mass
  2. Channel: Grocery - Natural
  3. Channel: Mass
  4. Channel: Specialty & Other
  5. Department & Category
  6. Department: Consumer Durables
  7. Department: Nonfood
  8. Corporate Strategy
  9. Media & Marketing
  10. Shopper & Customer
  11. Trends & External Forces
  12. Merchandising
  13. Stores & Formats

Target Leapfrogs Walmart For Upscale Grocery Approach

Bloomberg has a story about how “a slew of retailers are beefing up their grocery investments to lure in consumers cutting back on non-essentials like clothing and electronics. But as they lay out plans to improve their food offerings and supply chains, the big question is how does one compete with the mighty Walmart Inc. on […]
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  1. Department: Beverage
  2. CPG: Adult Beverage
  3. CPG: Beverage
  4. CPG: Food
  5. CPG: Food & Bev
  6. CPG: HBC
  7. Channel: Ecommerce & Digital
  8. Channel: Restaurants
  9. Department & Category
  10. Department: Adult Beverage
  11. Department: Beverage
  12. Department: Food
  13. Department: HBC
  14. Department: Nonfood
  15. Corporate Strategy
  16. Corporate Finance
  17. Corporate Purpose
  18. ESG
  19. Media & Marketing
  20. Agencies & Vendors
  21. Data & Insights
  22. Shopper & Customer
  23. Technology & Innovation
  24. Trends & External Forces
  25. Merchandising
  26. Operations & Supply Chain

Circana reveals 2022 New Product Pacesetters

CHICAGO – Circana, formerly IRI and The NPD Group, has released its 2022 New Product Pacesetters, the 28th annual report revealing the top new product launches across food and beverage and nonfood sectors. The report illustrates the enduring power of CPG innovation, revealing that consumer spending on new product offerings remained elevated last year despite challenges […]
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  1. Channel: Mass
  2. Channel: Mass
  3. Acquisitions, Divestitures & Mergers
  4. Media & Marketing
  5. Retailer Media
  6. Shopper & Customer
  7. Trends & External Forces
  8. Owned Brands (Private Label)

Walmart Upgrades Its Digital Ad Network

From Advertising Age: “Walmart Connect, which has made huge gains in recent years through digital advertising, is testing ways to bolster in-store pieces of its retail media network. “For the first time, Walmart Connect is selling ads on its revamped in-store radio network and integrating sampling programs with online offerings. While aspects of Walmart Connect’s […]
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  1. Channel: Grocery
  2. Trends & External Forces
  3. Stores & Formats

H-E-B expands its discount format

Several years after opening its last Joe V’s location, H-E-B is reigniting the banner with two locations set to open in Dallas by 2025. Dive Brief: H-E-B announced Tuesday it is opening two Joe V’s Smart Shop by H-E-B stores in Dallas, marking the first time the grocer’s discount format will appear outside of the Houston area. […]
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  1. Retailer Media
  2. ESG
  3. Media & Marketing
  4. Retailer Media
  5. Shopper & Customer
  6. Operations & Supply Chain

Giant Eagle launches in-house retail media network Leap

The platform leverages the chain’s loyalty program, bringing personalized ads to shoppers in-store, in-app, on social media and elsewhere, said Damian Scott, who heads up the grocer’s retail media and front-end digital operations. Dive Brief: Giant Eagle announced on Wednesday the debut of Leap Media Group, an in-house retail media arm that leverages the regional […]
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