Retailer Media Retail Media’s Next Act with Albertsons Media Collective’s Kristi Argyilan & Evan Hovorka The CPG Guys, PVSB and Sri are joined in this episode by Kristi Argyilan, SVP & Evan Hovorka Head of Products & Innovation Management at Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Kristi Argyilan on LinkedIn at: https://www.linkedin.com/in/kristiargyilan/Follow Evan Hovorka on LinkedIn at: https://www.linkedin.com/in/evanhovorka/ Follow Albertsons Media Collective on LinkedIn at: […] The CPG Guys February 1, 2023February 1, 2023 2 min read Marketing: Retail MediaAlbertsons / SafewayMarketing: SocialPartnershipsPodcastsTechnology & InnovationBrick and MortarESG and CSRExecutivesMarketing: In StoreResults & InvestmentShopperssocial commerceSustainabilityAgencies 0 Saving Bookmark this article Bookmarked
Channel: Grocery Kroger making digital-only deals more accessible Through a partnership with Catalina, the grocery company is printing out online coupons for customers who wouldn’t otherwise be able to access those savings. Grocery Dive February 1, 2023February 1, 2023 < 1 min read KrogerPricing & PromotionsPartnershipsMarketing: TradeMarketing: In StoreAgencies 0 Saving Bookmark this article Bookmarked
Technology & Innovation Agencies, consultancies step up metaverse investment, experiments Publicis Groupe launched a giant red telephone as a Web3 recruiting tool, while Accenture made a strategic investment in a livestreaming company. MarketingDive January 31, 2023January 31, 2023 < 1 min read MetaverseAgenciesResults & InvestmentTrends: TechCryptoConsulting 0 Saving Bookmark this article Bookmarked
Shopper & Customer Sales of herbal immune supplements rise ST. PETERSBURG, Fla. – During the final quarter of 2022, even as the U.S. grappled with a “tripledemic” of flu, RSV and COVID-19, unit sales of vitamins and health supplements declined over the prior year while average unit prices rose, according to shopper intelligence leader Catalina. A clear exception was Herbal Immune Supplements, unit sales of […] MMR January 26, 2023January 26, 2023 2 min read ShoppersDept. OTCData & InsightsMarketing: In StoreAgenciesHealth & WellnessCOVID19ConsumersData VisualizationDept. DairyDept. HBCDept. Natural / OrganicCannabisMarketing: Direct & PersonalizationPricing & PromotionsMarketing: Print 0 Saving Bookmark this article Bookmarked
Data & Insights 7 benefits of combining social and survey data Big news, people: GWI has partnered with Audiense, the leading audience intelligence solution. “So what?” we hear you ask. Well, insights drawn from different sources – in this case GWI’s survey data and Audiense’s social data – paint a more detailed and reliable picture of what audiences think, feel and do. Or to put it […] GWI (Global Web Index) January 26, 2023January 26, 2023 4 min read Data & InsightsESG and CSRThick DataMarketing: SocialPartnershipsTechnology & InnovationConsumersDept. BeverageMarketing: In StoreShoppersTargetGovernmentHealth & WellnessUnileverOperations & Supply ChainPredictions and ForecastsStrategyTwitterMarketing: BroadcastAgencies 0 Saving Bookmark this article Bookmarked
Retailer Media How Retailers Can Capture the Full Potential of Retail Media Networks in 2023 Most retailers are now highly focused on building their own retail media networks (RMNs), offering onsite and offsite inventory. And why not? Retail media networks, when done well, offer a stream of high-profit cash that can be up to 1.5 percent of a retailer’s gross revenues, at margins north of 50 percent. The cookie-less future […] Hilding Anderson January 24, 2023January 24, 2023 3 min read Marketing: Retail MediaOperations & Supply ChainCustomer ExperienceShoppersAgenciesData & InsightsPredictions and ForecastsPartnershipsStrategyRestaurantsMarketing: In StoreDept. FuelDept. ApparelStore LocationTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Media & Marketing How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. With this growth, shoppable ads have been gaining traction over the last several […] Retail TouchPoints January 24, 2023January 25, 2023 4 min read ConsumersESG and CSRMarketing: SocialData & InsightsMarketing: Retail MediaMeta (Facebook)ShoppersTwitterDept. GroceryPartnershipsInternational - North AmericaOperations & Supply ChainAcquisitionSustainabilityEconomysocial commercePredictions and ForecastsTikTokAgenciesStore LocationTargetAmazonCOVID19Holiday & EventsMarketing: BroadcastMarketing: Digital MediaMarketing: In StoreMarketing: Loyalty & SubscriptionMarketing: PrintMarketing: ShopperInsight Providers 0 Saving Bookmark this article Bookmarked
Retailer Media Retail Media will add Fuel to the Fire for M&A in AdTech If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. Those sponsored positions are what are now known as retail media, which has become the third-largest U.S. digital advertising channel after paid search and paid social campaigns. Even more impressive, eMarketer expects it to nearly double, from $31 […] Retail TouchPoints January 20, 2023January 20, 2023 4 min read Marketing: Retail MediaAmazonTechnology & InnovationData & InsightsAcquisitionGoogleTargetConsumersPredictions and ForecastsMeta (Facebook)AgenciesResults & InvestmentCOVID19DeliveryConsultingDept. FuelPartnershipsWalmartMarketing: SocialESG and CSRMetaverseGopuffInstacartInternationalShoppersEconomyMergersKrogerFood DeliveryDept. Sporting goodsDept. NonfoodMarketing: BroadcastMarketing: In StoreTrends: TechAssociatesBigTechStore LocationQ Commerce 0 Saving Bookmark this article Bookmarked
Corporate Strategy Momentum Commerce Bolsters Strategy Consulting Practice with Aisha Khan as VP, Strategy & Insights Momentum Commerce today announced an expansion of its senior leadership team with the hire of Aisha Khan as VP of Strategy & Insights. Aisha will marshal Momentum Commerce’s Strategy Consulting practice, building upon existing work with firms like Raymond James and Boston Consulting Group, along with brands like Therabody. Enterprise Brands, Consumer-Focused Private Equity Firms […] Momentum Commerce January 19, 2023January 19, 2023 2 min read StrategyConsultingData & InsightsAmazonResults & InvestmentAgenciesDept. HBCExecutivesMarketing: Retail MediaTechnology & InnovationConsumersDept. ApparelPredictions and ForecastsUnilever 0 Saving Bookmark this article Bookmarked
Trends & External Forces “Trust Barometer” Gives Big Edge To Business Leaders Axios reports on the annual Trust Barometer compiled by the Edelman pubic relations agency, suggesting that when it comes to competence and ethics, businesses are more highly rated than government and elected officials. While people in the business community inevitably will see this as a good thing, it also creates new pressures on business leaders […] MorningNewsBeat January 18, 2023January 18, 2023 2 min read GovernmentESG and CSRAssociatesShoppersAgencies 0 Saving Bookmark this article Bookmarked
Agencies & Vendors Definition of Marketing Insanity I’ve drawn a lot of cartoons about the tendency of marketers to want to change everything, all at once, and all the time. There’s an old marketing truism that “marketers get tired of their advertising before consumers do.” The same instinct to change for the sake of change goes for every aspect of marketing, from […] Tom Fishburne January 16, 2023January 16, 2023 2 min read Fun & HumorPackagingConsumersAgencies 0 Saving Bookmark this article Bookmarked
Retailer Media Lowe’s in-houses retail media operations in efficiency play The move serves as a potentially worrying sign to agencies that have invested heavily in marketing services related to the red-hot category. MarketingDive January 12, 2023January 12, 2023 < 1 min read Marketing: Retail MediaOperations & Supply ChainLowesAgencies 0 Saving Bookmark this article Bookmarked
Acquisitions, Divestitures & Mergers WPP strengthens Salesforce expertise with Fenom Digital acquisition The deal follows a pattern of agency holding companies focusing on growing their e-commerce capabilities. MarketingDive January 9, 2023January 9, 2023 < 1 min read AcquisitionAgencies 0 Saving Bookmark this article Bookmarked
Shopper & Customer Nature Made kicks off new ad campaign WEST HILLS, Calif. — Nature Made launched “The Start of Something Great,” one of its largest advertising campaigns to date, which focuses on establishing Nature Made vitamins as the transformative regimen to set good days in motion. The Start of Something Great The campaign, which is running across three major broadcast networks along with a […] MMR January 6, 2023January 6, 2023 2 min read ConsumersHealth & WellnessMarketing: SocialGoogleMeta (Facebook)TikTokStreamingData & InsightsTechnology & InnovationStore LocationResults & InvestmentPredictions and ForecastsESG and CSRPartnershipsMarketing: Digital MediaCOVID19ExecutivesMarketing: BrandMarketing: BroadcastAgencies 0 Saving Bookmark this article Bookmarked
Data & Insights Why Location-Based Advertising Often Misses the Mark Marketers depend on location-based advertising to deliver tailored recommendations directly to mobile devices. Provided that its data is accurate, geospatial marketing improves campaign accuracy and return on investment, elevates the consumer experience, and offers brands a means of measuring success. By unlocking these benefits, agencies from every sector are offering brick-and-mortar customers opportunities to compete […] Geoff Michener January 4, 2023January 4, 2023 3 min read Data & InsightsStore LocationTargetAgenciesConsumersLegal & CriminalWeatherResults & InvestmentDeliveryDept. FuelDept. NonfoodExecutivesMarketing: Direct & PersonalizationPricing & PromotionsStrategyMarketing: Mobile 0 Saving Bookmark this article Bookmarked
Technology & Innovation Supply Chain Digitalization Challenges that Every Retailer Faces and how to Mitigate Them The supply chain industry has changed a lot over the past couple of years. As the demand for digitalization grows in the retail supply chain, retailers often face multiple challenges in achieving the same. By understanding common challenges that other retailers have faced in the past, the retailer community can work toward managing these challenges better […] Retail TouchPoints January 3, 2023January 3, 2023 5 min read Technology & InnovationOperations & Supply ChainData & InsightsPredictions and ForecastsShoppersCustomer ExperienceOmnichannelStrategyBig DataMarketing: Direct & PersonalizationAssociatesDept. NonfoodResults & InvestmentTargetDept. PerimeterTrends: FinanceSustainabilityStart UpsDept. FreshAI / MLExecutivesVendorsDept. FuelAgencies 0 Saving Bookmark this article Bookmarked
Department & Category Food Lion Donates 5.4 Million Meals to Families in Need Food Lion and its customers helped provide 5.4 million meals to families in need through the supermarket’s annual Holidays Without Hunger campaign. The campaign is part of the Food Lion Feeds initiative, which benefits hunger-relief organization Feeding America through 33 local Feeding America member food banks as well as hundreds of partner feeding agencies within Food […] Retail TouchPoints December 29, 2022December 29, 2022 2 min read Dept. GroceryAhold DelhaizeHoliday & EventsPartnershipsPhilanthropyAgenciesPredictions and ForecastsData & Insights 0 Saving Bookmark this article Bookmarked
Media & Marketing Everytable’s Proactive Consumer Focused Success The team at Foodservice Solutions® plain and simple likes grocerant niche meal and meal component company Everytable. That said doing good is good for business and this is one company that is consumer focused, doing good, and we predict will continue to garner incremental customer migration in 2023. In case you did not know, Everytable’s […] Grocerant Guru December 25, 2022December 29, 2022 3 min read Dept. GroceryData & InsightsMarketing: SocialPartnershipsConsumersHoliday & EventsGovernmentMeta (Facebook)Predictions and ForecastsShoppersConsultingTwitterESG and CSRExecutivesBrick and MortarStrategyAgencies 0 Saving Bookmark this article Bookmarked
Shopper & Customer How consumers find new brands and research products in 2023 Brand discovery is changing. Big time. The way people find out about products isn’t the way it used to be – and millennials, Gen Z, Gen X, and baby boomers are all looking for your brand in different places. If you want to capture their attention, you’ve got to meet them at their hangout spots. […] GWI (Global Web Index) December 23, 2022December 23, 2022 6 min read ConsumersMarketing: SocialESG and CSRTechnology & InnovationTikTokGooglePredictions and ForecastsMarketing: UGCMarketing: BroadcastData & InsightsDept. HBCMeta (Facebook)Dept. ApparelAgenciesExecutivesData VisualizationPodcastsRestaurantsShoppersTargetDept. Natural / OrganicGovernment 0 Saving Bookmark this article Bookmarked 4
Media & Marketing How to Find the Right Agency to Tell Your Brand Story As a product entrepreneur, do you know that showcasing your brand consistently across multiple platforms can grow your revenue by 23%? And if these buyers share your values, 89% of them will remain brand loyal! You can achieve this by finding a qualified, professional branding agency that can help you with brand consistency and customer relationship. The first […] Retail Bound December 22, 2022December 22, 2022 5 min read Marketing: BrandVendorsAgenciesTargetShoppersPartnershipsConsumersPredictions and ForecastsData & InsightsTechnology & InnovationMarketing: SocialConsultingESG and CSRStrategyExecutivesMarketing: Loyalty & SubscriptionResults & InvestmentStart UpsStore LocationSustainabilityOperations & Supply Chain 0 Saving Bookmark this article Bookmarked
Corporate Strategy Media planning 101: The ultimate guide for marketers Why is media planning so important? We’re glad you asked. In today’s competitive global media landscape, effective media planning is vital to saving time while driving greater brand awareness, engagement, conversions, and revenue. The magic words every marketer wants to hear. Choosing the right marketing channels to share high-performing content is key to media planning […] GWI (Global Web Index) December 22, 2022December 22, 2022 7 min read StrategyConsumersMarketing: SocialTargetData & InsightsTechnology & InnovationESG and CSRPredictions and ForecastsMarketing: OOHTrends: ConsumerTrends: MarketingPodcastsRestaurantsMarketing: BroadcastDept. FreshMarketing: Digital MediaDept. BeverageGoogleMeta (Facebook)Operations & Supply ChainPhilanthropyTikTokMarketing: Retail MediaAgencies 0 Saving Bookmark this article Bookmarked
Data & Insights Level Up Your Media Agency Strategy With Industry Spend Data & Insights The smartest media agencies know the pitch doesn’t stop once you win the account. With an ever-changing media landscape and a current economic climate putting even more pressure on brands when it comes to maximizing every dollar spent, let’s face it: it’s never been more critical for agencies to retain clients. Now more than ever […] Standard Media Index December 15, 2022December 15, 2022 2 min read Data & InsightsAgenciesStrategyTrends: MarketingPredictions and ForecastsEconomyResults & InvestmentPartnershipsDept. Nonfood 0 Saving Bookmark this article Bookmarked
RetailWit For Breakthrough Media Agency of the Year VaynerMedia, Convergence Fuels Success The post For Breakthrough Media Agency of the Year VaynerMedia, Convergence Fuels Success appeared first on Gary Vaynerchuk. Gary Vaynerchuk December 15, 2022December 20, 2022 < 1 min read General BusinessAgencies 0 Saving Bookmark this article Bookmarked
Shopper & Customer Put Your CPG Brand Where the Foot Traffic is to Stay Competitive To succeed as a CPG brand in the post-pandemic world, you need to get phygital. After two years of pandemic-driven online shopping, many consumers are stepping back out into the world and into physical stores. In fact, average transaction values in-store were 10% higher in July 2021 than in March 2019. Now, instead of one […] Retail TouchPoints December 13, 2022December 14, 2022 4 min read ConsumersMarketing: OOHShoppersOmnichannelStore LocationData & InsightsTargetBrick and MortarStrategyMarketing: In StoreConsultingTechnology & InnovationPredictions and ForecastsMarketing: BroadcastCOVID19WalmartMarketing: BrandDeliveryMarketing: Digital MediaMarketing: TradeOperations & Supply ChainPartnershipsRestaurantsSustainabilityTrends: MarketingAgencies 0 Saving Bookmark this article Bookmarked
Agencies & Vendors Agencies show signs of confidence in 2023 ad spend, survey finds The survey by Pixability also sees agencies projecting ad spend growth in channels including CTV and YouTube. MarketingDive December 13, 2022December 13, 2022 < 1 min read Thick DataAgenciesPredictions and ForecastsStreamingMarketing: Social 0 Saving Bookmark this article Bookmarked
Retailer Media dunnhumby appoints Matt O’Grady as president, Americas CHICAGO – dunnhumby has appointed Matt O’Grady as dunnhumby’s president of the Americas region, the company said Monday. In this newly created role, O’Grady will be responsible for delivering the company’s growth strategy across both North America and South America, and will report directly to chief executive officer Dan Olley. “We are extremely pleased and fortunate […] MMR December 12, 2022December 13, 2022 2 min read Insight ProvidersBig DatadunnhumbyMarketing: Retail MediaExecutivesData & InsightsInternationalConsultingTechnology & InnovationMarketing: In StoreMarketing: SocialOperations & Supply ChainPredictions and ForecastsShoppersStrategyAgencies 0 Saving Bookmark this article Bookmarked
Department & Category 7 Key Elements to Bring Food Products to Large Retail Chain Stores Are you thinking about scaling up your food business with a major retailer? Whether you’re expanding your product line or increasing production, there are key elements you’ll need to have in place before contacting a major retailer. I have seen many excited food entrepreneurs get into major retail stores only to have their products removed […] RangeMe December 8, 2022December 8, 2022 4 min read Dept. GroceryVendorsGovernmentBrick and MortarDept. NonfoodTechnology & InnovationResults & InvestmentConsultingDept. FreshPackagingMarketing: SocialMarketing: Direct & PersonalizationAssociatesPricing & PromotionsDeliveryESG and CSRStrategyTargetConsumersOperations & Supply ChainAgencies 0 Saving Bookmark this article Bookmarked
Media & Marketing Amazon and Apple plan to resume advertising on Twitter Amazon and Apple are planning to resume advertising on Twitter, according to a report from Reuters. Twitter reportedly sent out an email on Thursday offering advertising agencies incentives to increase… The post Amazon and Apple plan to resume advertising on Twitter appeared first on Latest Retail Technology News From Across The Globe – Charged. ChargedRetail December 5, 2022December 5, 2022 < 1 min read TwitterMarketing: SocialAmazonInternational - UKTechnology & InnovationStrategyAgencies 0 Saving Bookmark this article Bookmarked
Technology & Innovation How to secure your business’ future: tips for ensuring profitability and longevity As a business owner, you are always looking for ways to ensure the profitability and longevity of your company. You can do many things to make sure that your business is on solid ground, and some of the most important ones will be discussed in this article. Ensuring profitability is essential for any business; the […] Retail Technology Innovation Hub December 4, 2022December 4, 2022 6 min read Technology & InnovationData & InsightsShoppersAssociatesPredictions and ForecastsResults & InvestmentLegal & CriminalAI / MLOperations & Supply ChainMarketing: In StorePhilanthropyDept. NonfoodCompetitionStore LocationTech: AITargetSustainabilityStrategyConsumersPodcastsPartnershipsMetaverseMarketing: Direct & PersonalizationMarketing: SocialESG and CSRAgencies 0 Saving Bookmark this article Bookmarked
Channel: Grocery How the Kroger-Albertsons Merger is Accelerating the Need for a Unified Retail Ad Network There are a growing number of retailers competing for their share of available advertising dollars, and a big player in retail media has just upped the ante. The recent Kroger-Albertsons merger announcement sent shock waves through the retail and consumer packaged goods (CPG) industries, with the move cornering approximately 19% of the U.S. grocery market. […] Retail TouchPoints December 2, 2022December 2, 2022 3 min read KrogerLowesConsumersMarketing: Retail MediaMergersAlbertsons / SafewayData & InsightsDrizlyInstacartMarketing: In StoreDeliveryTargetAgenciesPredictions and ForecastsPartnershipsEconomyCompetitionInternationalMarketing: Direct & PersonalizationShoppersMarketing: Loyalty & SubscriptionMarketing: ShopperMarketing: SocialMarketing: TradeMerchandisingBest BuyPricing & PromotionsResults & InvestmentStrategySustainabilityTechnology & InnovationMarketing: BroadcastDept. NonfoodWalmart 0 Saving Bookmark this article Bookmarked 5
International Department: Food Acquisitions, Divestitures & Mergers Corporate Finance International Trends & External Forces Mondelēz International Reports Q4 and FY 2022 Results Full Year Highlights Net revenues for the full year increased +9.7% driven by Organic Net Revenue1 growth of +12.3% with underlying Volume/Mix of +2.7%. For the fourth quarter, Net revenues increased +13.5% driven by Organic Net Revenue1 growth of +15.4% with underlying Volume/Mix of +1.6% Diluted EPS was $1.96, down 35.5%; Adjusted EPS1 was $2.95, up +11.9% on […] Written by Mondelez February 1, 2023February 1, 2023 Saving Bookmark this article Bookmarked
Technology & Innovation Technology & Innovation Trends & External Forces Associates & Employees Robots could surpass workers at Amazon by 2030, Cathie Wood says KEY POINTS “We are just at the dawn of the robotics age. And I would say artificial intelligence and battery technology are all a part of that movement as well,” Cathie Wood said. Amazon had more than 1.6 million workers at the end of 2021, according to its most recent annual report. Wood’s Ark Innovation […] Written by CNBC February 1, 2023February 1, 2023 Saving Bookmark this article Bookmarked
Channel: Dollar/Value Department & Category ESG Partnerships & Alt Profit International Stores & Formats Aldi expands Too Good To Go partnership nationwide following successful trial Aldi is rolling out its partnership with the world’s largest surplus food platform, Too Good To Go, across all of its 990 UK stores. Following a successful trial last year, Aldi is now offering surplus food bags available nationwide, in a bid to tackle food waste while also offering even lower prices to customers. The […] Written by Talking Retail February 1, 2023February 1, 2023 Saving Bookmark this article Bookmarked
Shopper & Customer Channel: Ecommerce & Digital Channel: Grocery Department & Category Department: Nonfood Corporate Strategy Corporate Finance Media & Marketing Retailer Media Agencies & Vendors Data & Insights Shopper & Customer Technology & Innovation Trends & External Forces Retail Operations Stores & Formats dunnhumby’s Sixth Annual Retailer Preference Index (RPI) for U.S. GroceryTHE GROCERS BEST ‘BUILT TO LAST’ H-E-B, Costco Best Navigate The 2020 – 2022 Pandemic Grocery Market Upheaval, Bumping Amazon From Its Top Ranking Customers emerged from 2020 – 2022 placing more importance than ever on finding the right balance of savings and quality while placing less importance on saving time. Pandemic surge in retailer digital capabilities and consumer digital adoption […] Written by dunnhumby February 1, 2023February 1, 2023 Saving Bookmark this article Bookmarked
Data & Insights Department & Category Department: Food Data & Insights Shopper & Customer Trends & External Forces Associates & Employees Holiday & Events Charted: U.S. Egg Prices More Than Double in 2022 Charted: U.S. Egg Prices Double in 2022 Eggs are a staple food for many countries around the world, and the U.S. is no exception. Americans eat between 250‒280 eggs a year on average. Eggs are also easy to cook, protein-dense and supply many daily vitamins needed for healthy living, making them a popular meal or […] Written by Visual Capitalist February 1, 2023February 1, 2023 Saving Bookmark this article Bookmarked