Agencies

Agencies in the retail and CPG industries.

  1. Agencies & Vendors
JACKSONVILLE, Fla. – Acosta Group announced today that it has signed a definitive agreement to acquire CROSSMARK, including its headquarter Sales Agency and Retail Solutions businesses, and Product Connections, a marketing services business, from WIS International. WIS International will retain its inventory verification services business. This transaction will further accelerate Acosta Group’s ongoing transformation, enhancing […]
  1. Corporate Strategy
Francine Li Beauty curation and membership company IPSY has hired a new Chief Marketing Officer (CMO) to support the brand’s growth and innovation. Francine Li will report to CEO Scott Gilbertson, leading all marketing and communications to not only effectively engage current community members but also reach new customers. As someone who is deeply passionate […]
  1. Media & Marketing
MELVILLE, NY — KISS Products Inc. recently launched the “imPRESS Yourself” advertising campaign featuring the “imPRESS Express.” The international multimedia campaign, developed by the EGC Group , offered a first-of-its-kind showcase to demonstrate the speed and ease-of-use for both the imPRESS Press-on Manicure and the imPRESS Press-On Falsies. EGC said its mission was to create ads that […]
  1. Trends & External Forces
Today’s guest post is from Dr. Preeti Parikh, a practicing pediatrician and VP, Executive Medical Director at GoodRx. At the recent Publicis Health Media HealthFront event, Preeti hosted a dialogue on the main stage with Dr. Minisha Sood. They discussed new GoodRx research and had a candid discussion about their daily challenges in caring for […]
  1. Retail Ecosystem
The CPG Guys are joined in this episode by Sean Halter, Founder & CEO of MIO marketplace,  your one stop shop for brand, agency and providers. With a concept of a ‘campfire’ meetup between CMO’s, Agencies and providers, MIO is your solution for comprehensive, cross platform media spend management. Sean is also the host of […]
  1. Channel: Drug
PHILADELPHIA – Rite Aid is participating in Hepatitis Awareness Month in May by providing additional education opportunities for its pharmacists to learn more about viral hepatitis, an inflammation of the liver that affects more than three million people each year in the U.S. Additionally, all Rite Aid pharmacists can help customers learn more about how […]
  1. Technology & Innovation
Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. It’s also the day when Frans Riemersma and I release our annual […]
  1. Technology & Innovation
A.J., it’s a pleasure to have you with us. Before we dive into our discussion on SGE and Custobots, could you share a bit about your journey as the VP of Consulting Services at Botify? I’d be happy to, thanks for having me! I joined Botify about a year ago to lead the rollout of […]
  1. Department & Category
PepsiCo (NASDAQ: PEP) is a global powerhouse in the food and beverage industry, a part of the consumer staples sector. PepsiCo’s earnings report for the first quarter of 2024 (Q1FY2024) offered valuable insights into the company’s current performance and future trajectory. Pepsi
  1. Data & Insights
The biggest challenge brands face is standing out from the crowd. Kantar’s BrandZ tracking of brands across all categories worldwide finds that year-in and year-out roughly eight-in-ten brands fall short on consumer perceptions of difference. Even more brands fall short on difference that is meaningful and relevant. Difference is rare because difference is hard. The […]
  1. Technology & Innovation
JLL Retail Property Management has introduced a new virtual shopper agent named Cindy, designed to make the online experience more relevant and engaging at 13 of its shopping centers across the U.S. In addition to spotlighting the center’s sales and deals, Cindy gives consumers details on the latest fashion trends, acting as their exclusive “shopping […]
  1. Department: Consumer Durables
Corporate social responsibility (CSR), once a differentiator for brands, is now the norm. Today’s consumers expect those they do business with, including retailers, will have positive impacts on the world. In fact, Gen Z consumers are three times as likely to say that the “purpose of business is to serve communities and society” rather than […]
  1. Trends & External Forces
NEW YORK, NY — Concurrences, the leading antitrust publisher, last week awarded “The Proper Measure of Profits for Assessing Market Power” as the Reader’s Choice Award winner in the “Best Business Article: General Economics” category at the 2024 Concurrences Antitrust Writing Awards. The paper was co-authored by Keystone Senior Partner Michael Cragg, alongside economists Patrick […]
  1. Data & Insights
Morrisons Media Group (MMG) is introducing new retail media opportunities in a bid to further connect Morrisons customers with their favourite brands.  First up, digital screens are being introduced at Morrisons Market Street food counters. The screens provide brands the opportunity to promote products that complement the counter range on offer as well as an additional […]
  1. Media & Marketing
In episode 448 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Libby Strachan, director of brand marketing at Free People, an Urban Outfitters, Inc. global lifestyle brand with offerings in unique apparel, intimate wear, shoes and accessories; and Kristen Dolan, senior vice president of growth at Influential, an AI social data and conversion technology. Strachan […]
  1. Technology & Innovation
Check out the articles on this here website that caught your fancy last week, including AiFi, Amazon’s Just Walk Out technology, Wow Bao, Shopsense AI, Paramount Global, Intergamma, Getir, PLUS Retail, and commercetools. Inventory monitoring startup Gather AI bags $17 million in funding to transform supply chain traceability Gather AI, a provider of computer vision […]
  1. Shopper & Customer
According to statistics, the global lifestyle retail market is forecast to reach $10.06 billion by 2027. So standing out in such a competitive marketplace requires more than eye-catching visuals and competitive prices. Instead, lifestyle retailers need to connect emotionally with customers to foster a sense of community and belonging; this is where storytelling plays a […]
  1. Retailer Media
“If we can hold everybody accountable to meeting these standards, I think it’s going to be really a sea change in how we do business.” — Kelly Kachnowski, VP of Marketing Tech at The Mars Agency From Walmart Connect to Target Roundel and Amazon, brands have an array of choices for where to buy media. But as retail media has […]
  1. Data & Insights
This webinar discussed findings from the 28th edition of The CMO Survey with a focus on benchmarks for marketing spending and managing digital marketing returns. Professor Christine Moorman, Founder and Managing Director of The CMO Survey and the T. Austin Finch Sr. Professor of Business Administration at the Fuqua School of Business at Duke University […]
  1. Data & Insights
So you need an online tool or resource to support your market research and help you understand consumer sentiments – but where do you start? How do you assess the different options? And what even counts as a good tool or resource in the first place? If those questions sound familiar then relax, we just […]
  1. Trends & External Forces
Once a quarter, we sit down with either a client or an agency partner to discuss various topics. This quarter, we are pleased to sit down with Jonathan Chaupin, the founder and CEO of Agency 2.0. an Austin-based agency that does marketing, PR, copywriting, design, advertising, video production, retail and fulfillment for crowdfunding campaigns since […]
  1. Media & Marketing
In less than 20 years, streaming video has both transformed the TV landscape and created somewhat of a mirror image of what TV looked like before streaming arrived. Not only has advertising started to flourish as a means of monetization across platforms and services, live, scheduled programming continues to gain traction as content creators, media […]
  1. Shopper & Customer
When you need to give your business a nudge, the best you can do is to move it from offline to online waters. Stats say that 43% of the people in the USA would rather shop online than go to a physical store, and with the current trends, the numbers can only go up.  So […]
  1. Shopper & Customer
“If we can satisfy some real needs for the consumers and bring a thoughtful application of technology, analytics, and science to this new environment, then I think we will achieve this trifecta of wins — consumers will win, retailers and brands will win.” — Arsen Avakian, CEO and Founder of Cooler Screens The majority of […]
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  1. Technology & Innovation
  2. Department: Consumer Durables
  3. Department: Nonfood
  4. Corporate Strategy
  5. Corporate Finance
  6. ESG
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Data & Insights
  10. International
  11. Shopper & Customer
  12. Technology & Innovation
  13. Trends & External Forces
  14. Retail Operations
  15. Operations & Supply Chain
TikTok has given us “girl math” and “boy math,” and now I’d like to add “Tech Math” to the mix. Tech Math is when every technology partner tells you that they have contributed (fill in the blank) $XX million in additional sales…and yet, surprisingly, the business isn’t up nearly as much, if at all.  Despite […]
  1. Trends & External Forces
  2. Agencies & Vendors
  3. Shopper & Customer
  4. Trends & External Forces
Consumer Price Index inflation slowed to 2.3% in April, down from 3.2% in March, albeit higher than expected, according to the Office for National Statistics. It’s the lowest level since the summer of 2021, versus 3.2% in March. The news follows yesterday’s announcement from Kantar… This story continues at Industry reacts to CPI inflation dipping […]
  1. Channel: Mass
  2. Department: Consumer Durables
  3. Department: HBC
  4. Corporate Strategy
  5. Corporate Finance
  6. Media & Marketing
  7. Shopper & Customer
  8. Merchandising
  9. Operations & Supply Chain
MINNEAPOLIS—Target reported that first-quarter sales were down compared to last year, as it had projected. However, the company expects sales to turn positive in the second quarter and for the year as a whole. Comparable sales declined 3.7% in the first quarter, reflecting a comparable store sales decline of 4.8% partially offset by a comparable […]
  1. Partnerships & Alt Profit
  2. Channel: Delivery
  3. Channel: Ecommerce & Digital
  4. Channel: Home Improvement
  5. Department & Category
  6. Department: Food
  7. Department: Nonfood
  8. Corporate Strategy
  9. Partnerships & Alt Profit
  10. Media & Marketing
  11. Technology & Innovation
  12. Trends & External Forces
  13. Associates & Employees
  14. Merchandising
Petco, partnering with Van Leeuwen Ice Cream and human-grade dog food brand Ollie, will offer canine-safe ice cream for hot dogs seeking a cool treat. The non-dairy peanut butter and banana recipe is now available at Van Leeuwen scoop shops across the country, as well as at most Petco locations and online at petco.com for […]
  1. Department: Food
  2. Channel: Ecommerce & Digital
  3. Channel: Mass
  4. Department & Category
  5. Department: Food
  6. Corporate Strategy
  7. Media & Marketing
  8. Shopper & Customer
  9. Trends & External Forces
  10. Associates & Employees
  11. Holiday & Events
  12. Merchandising
  13. Operations & Supply Chain
  14. Stores & Formats
BENTONVILLE, Ark. — Walmart recently opened two new Neighborhood Markets, one in Florida and one in Georgia, that offer expanded assortments and more space for pickup and delivery. The new stores, one in the Dune Lakes area of Santa Rosa Beach, Florida, and the other in the Vine City neighborhood of Atlanta, feature updated layouts […]

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