Trends & External Forces NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […] Retail TouchPoints December 7, 2023December 7, 2023 2 min read Legal & CriminalTargetLowesResults & InvestmentMarketing: Social MediaExecutivesData & InsightsThick DataTechnology & InnovationPartnershipsDept. Sporting goodsDept. NonfoodBrick and MortarAgencies 0 Saving Bookmark this article Bookmarked
Data & Insights Sears is a shell of its former self. So why is it reopening some stores? [[“value”:” This audio is auto-generated. Please let us know if you have feedback. Sears and Kmart once dominated the retail landscape. When the companies merged in 2005, they had nearly 3,500 stores. For context, that’s more stores than Target, Macy’s and Lowe’s currentlyoperate. But years of business missteps have reduced the once mighty retailers to […] RetailDive December 6, 2023December 6, 2023 5 min read Technology & InnovationAIBrick and MortarStore LocationConsumersDept. NonfoodData & InsightsMerchandisingAcquisitionMarketing: Social MediaMeta (Facebook)ExecutivesMarketing: In StoreShoppersPredictions and ForecastsStore FormatDept. Toys & GamesResults & InvestmentTargetConsultingESG and CSRAgenciesAssociatesBed Bath & BeyondTrends: RetailCOVID19Dept. AppliancesLowes 0 Saving Bookmark this article Bookmarked
Agencies & Vendors Globant’s deal for Gut points to challenges facing independent agencies While Gut has been a breakout creative success, its acquisition by the technology consultancy underscores how crucial deep digital know-how is. MarketingDive December 4, 2023December 4, 2023 < 1 min read AgenciesAcquisitionTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Trends & External Forces 2024 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth 2024 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth was conducted by IAB to provide the digital ad-supported ecosystem with a forward-looking view into the 2024 ad spending marketplace (including both spend levels and strategies) being projected by buy-side ad investment decision-makers, primarily at brands and agencies. This study provides: A view […] IAB November 30, 2023December 4, 2023 < 1 min read Predictions and ForecastsData & InsightsSustainabilityThick DataStrategyShoppersResults & InvestmentOperations & Supply ChainAgencies 0 Saving Bookmark this article Bookmarked
Media & Marketing Retail Media is Omni-Funnel: How to Master It When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future […] Retail TouchPoints November 28, 2023November 28, 2023 4 min read Marketing: Retail MediaConsumersMarketing: Social MediaData & InsightsShoppersTikTokAmazonTechnology & InnovationESG and CSRTargetStrategyDept. PetDept. GroceryStreamingMarketing: In StoreWalmartsocial commerceAlbertsons / SafewaySponsoredRegional GroceryAgenciesMeta (Facebook)Marketing: Loyalty & SubscriptionPredictions and ForecastsOperations & Supply ChainOwned Brands (Private Label)Pricing & PromotionsEconomyTrends: MarketingWalmart ConnectMarketing: BroadcastDept. NonfoodGoogleChewyMarketing: Digital MediaMarketing: Direct & PersonalizationPartnerships 0 Saving Bookmark this article Bookmarked
Data & Insights Need to Know: How are TV audiences measured To measure TV audiences, you need three key ingredients: a data source (a combination of panel and big data capable of properly representing viewing audiences); technology (to capture and correctly identify viewing data); and metrics (to make sense of that viewing data for all stakeholders). This article focuses on the last two ingredients: What specific […] Nielsen November 20, 2023November 20, 2023 5 min read Big DataMarketing: BroadcastData & InsightsInsight ProvidersConsumersTechnology & InnovationStreamingMarketing: UGCDept. NonfoodMarketing: Digital MediaTargetAgenciesDept. PerimeterDept. FreshAssociatesOperations & Supply ChainPredictions and ForecastsStrategy 0 Saving Bookmark this article Bookmarked
Operations & Supply Chain Ad industry ‘not even close’ to realizing net-zero goals, report says The lagging uptake of standards among agencies and production companies is having a ripple effect down the mar-com supply chain. MarketingDive November 20, 2023November 20, 2023 < 1 min read Operations & Supply ChainAgencies 0 Saving Bookmark this article Bookmarked
Trends & External Forces McDonald’s Shoes Fits So Ware Them Regular readers of this blog know that old adage; if the shoe fits ware it, well apparently so does the marketing team at McDonald’s. Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believe relevant brands look for ways to bring comfort and convenience to their customers. There is no doubt that McDonald’s […] Grocerant Guru November 18, 2023November 18, 2023 4 min read Dept. GroceryData & InsightsDept. ApparelMarketing: Social MediaPartnershipsConsumersDept. FreshTwitterMeta (Facebook)Dept. PerimeterESG and CSRDeliveryDept. Adult BevUnileverOperations & Supply ChainPhilanthropyTechnology & InnovationTrends: TechDept. BeverageAgencies 0 Saving Bookmark this article Bookmarked
Media & Marketing GroupM, Google launch post-cookie readiness program as deprecation nears The industry-first initiative brings together clients of WPP’s media-buying arm to understand what Privacy Sandbox APIs mean for advertising’s future. MarketingDive November 15, 2023November 15, 2023 < 1 min read GooglePredictions and ForecastsAgencies 0 Saving Bookmark this article Bookmarked
Media & Marketing Marketing Strategies that Will Make Your Products Fly Off the Shelves Welcome back to the enthralling world of CPG Marketing Magic! In the first three columns, we delved into the captivating realms of CPG branding and packaging. In this month’s column, we’re ready to equip you with strategies that will not only catch the eye of retail buyers but also powerfully propel your inventory off the shelves. […] RangeMe November 13, 2023November 13, 2023 9 min read PackagingData & InsightsConsumersMarketing: Social MediaOperations & Supply ChainTechnology & InnovationESG and CSRStrategyCompetitionDept. BeverageVendorsMarketing: Direct & PersonalizationPartnershipsMarketing: BrandTargetMerchandisingDept. GroceryPredictions and ForecastsDept. NonfoodTrends: ManufacturerShoppersPepsiCoReturnsAmazonResults & InvestmentDept. Adult BevExecutivesDept. DairyAssociatesSustainabilityAgencies 0 Saving Bookmark this article Bookmarked
Media & Marketing TV content distribution is evolving, and audiences are reaping the benefits As content monetization remains a top priority across the streaming landscape, distribution strategies are shifting to cast much bigger nets than they have in the past—a trend we first noted in our 2023 State of Play Report. Case in point, Nielsen’s U.S. streaming top 10 list for the week of Sept. 18, 2023, included five […] Nielsen November 9, 2023November 9, 2023 4 min read StreamingBig DataInsight ProvidersData & InsightsMarketing: BroadcastOperations & Supply ChainMarketing: Digital MediaDept. NonfoodDept. Toys & GamesPredictions and ForecastsMarketing: UGCAgenciesMarketing: Direct & PersonalizationLegal & CriminalStrategySustainabilityInternational - UKTrends: Marketing 0 Saving Bookmark this article Bookmarked
Trends & External Forces AI will permanently upend the agency landscape in 2024, Forrester predicts Concerns over AI misuse will increase agency reviews by 10% and digital agencies may disappear as the tech spreads. MarketingDive November 9, 2023November 9, 2023 < 1 min read Predictions and ForecastsTechnology & InnovationAIMarketing: UGCAgencies 0 Saving Bookmark this article Bookmarked
Agencies & Vendors What marketers can expect as Google rolls out AI asset generation for ads The latest Performance Max feature allows agencies and brands to quickly create and test assets and rolls out in beta to all U.S. customers today. MarketingDive November 7, 2023November 7, 2023 < 1 min read Technology & InnovationGoogleAIAgencies 0 Saving Bookmark this article Bookmarked
Media & Marketing Catalina names Kevin Hunter president and CEO ST. PETERSBURG, Fla. – Kevin Hunter has been named president & CEO at data-driven, omni-channel media provider Catalina, effective immediately. Hunter will also serve on Catalina’s board of directors. Kevin Hunter A six-year veteran of the company, Hunter had been serving in this role on an interim basis for the past three months. Previously, […] MMR November 6, 2023November 6, 2023 3 min read Marketing: In StoreAgenciesTechnology & InnovationAIExecutivesShoppersData & InsightsConsumersMarketing: Direct & PersonalizationOmnichannelMarketing: BroadcastAssociatesStrategyBig DataTargetStreamingPricing & PromotionsMarketing: OOHMarketing: Social MediaMarketing: TradePartnershipsUnilever 0 Saving Bookmark this article Bookmarked
Stores & Formats 6 Effective Ways To Get More Traffic to Your E-Commerce Store The more traffic your shopping site receives, the more casual visitors it can convert into paying customers. That sounds like a simple premise, but making it a reality requires hard work and some savvy decisions. Here are some well-trod options for boosting visitor numbers, and ideally earning more sales as well. Utilize Social Media Platforms […] Retail Minded November 5, 2023November 5, 2023 3 min read Store LocationShoppersMarketing: Social MediaMarketing: Direct & PersonalizationPricing & PromotionsESG and CSRPartnershipsData & InsightsDept. Natural / OrganicMarketing: UGCHealth & WellnessDept. FreshMarketing: BrandDept. NonfoodTechnology & InnovationAssociatesMarketing: TradeMeta (Facebook)Operations & Supply ChainPredictions and ForecastsResults & InvestmentMarketing: In StoreAgencies 0 Saving Bookmark this article Bookmarked
Holiday & Events Coke boosts Santa-heavy holiday campaign with AI, digital experiences Developed by WPP Open X, the effort also includes a digital quiz, Christmas truck tours, on-pack competitions and out-of-home elements. MarketingDive November 3, 2023November 3, 2023 < 1 min read Holiday & EventsTechnology & InnovationAICustomer ExperienceCoca ColaMarketing: OOHAgencies 0 Saving Bookmark this article Bookmarked
Channel: Specialty & Other Best Buy, Home Depot Embrace Live Video Shopping for Holiday Ahh, holiday fare: Rudolph the Red-Nosed Reindeer, How the Grinch Stole Christmas…and live video shopping from two of the country’s biggest retailers, The Home Depot and Best Buy. Merry & Bright, Home Depot’s shoppable content series, drops its three 10-minute episodes on Nov. 1, 2023 on Vizio, where they will be accessible through the end […] Retail TouchPoints November 1, 2023November 1, 2023 2 min read Best BuyHoliday & EventsHome DepotPartnershipsMarketing: Social MediaStreamingStrategyMarketing: In StoreMarketing: Digital MediaMarketing: BroadcastHealth & WellnessDept. HBCAgencies 0 Saving Bookmark this article Bookmarked
Technology & Innovation The Transforming Power of AI in Hospitality Food & Wine has a piece about how Union Square Hospitality Group founder Danny Meyer – who has launched restaurants ranging from Eleven Madison Park to Shake Shack – views AI’s uses in his business. Some excerpts: • “Meyer predicts the three areas where AI can positively impact any food service business: labor, efficiency, and […] MorningNewsBeat November 1, 2023November 1, 2023 2 min read Technology & InnovationAIRestaurantsAssociatesDept. BeverageDept. Adult BevDept. ApparelDept. GroceryWeatherData & InsightsMarketing: Retail MediaStore LocationSustainabilityOperations & Supply ChainAgencies 0 Saving Bookmark this article Bookmarked
Technology & Innovation White House Issues Executive Order On AI Development Axios reports that “the Biden administration’s long-awaited executive order on artificial intelligence will require developers of the most powerful AI systems to share critical testing information with the government.” According to the story, “Companies developing models that pose serious risks to public health and safety, the economy or national security will have to notify the […] MorningNewsBeat October 31, 2023October 31, 2023 3 min read Technology & InnovationAIAmazonExecutivesShoppersGovernmentDept. NonfoodLegal & CriminalCustomer ExperienceEconomyPredictions and ForecastsConsumersUnileverHealth & WellnessAgencies 0 Saving Bookmark this article Bookmarked
Trends & External Forces Your Views: The Federal Way Yesterday I did a FaceTime video about superior customer service – and cited the folks who work for the federal government, at Medicare and Social Security, as examples of efficiency, effectiveness and above-and-beyond behavior that is worth emulating. MNB reader Eric Williams wrote: I wanted to comment on your article on the federal government and […] MorningNewsBeat October 31, 2023October 31, 2023 7 min read GovernmentAssociatesESG and CSRDept. GroceryShoppersDeliveryMarketing: In StoreFood DeliveryConsumersInternationalAmazonAgenciesInternational - North AmericaEconomyCOVID19Brick and MortarOperations & Supply ChainConsultingData & InsightsDept. FuelTechnology & Innovation 0 Saving Bookmark this article Bookmarked
CPG & FMCG Unilever Sells Dollar Shave Club as it Refocuses on ‘Core Strategic Growth Areas’ Unilever has sold subscription razor brand Dollar Shave Club to the U.S.-based private equity firm Nexus Capital Management for an undisclosed amount. Unilever will retain a 35% minority stake in the company after the sale closes later this year. The sale comes a little over seven years after Unilever bought the buzzy DTC brand for […] Retail TouchPoints October 30, 2023October 30, 2023 2 min read UnileverPartnershipsResults & InvestmentExecutivesMarketing: Social MediaConsumersOmnichannelWalmartAssociatesMarketing: Loyalty & SubscriptionMerchandisingOperations & Supply ChainPredictions and ForecastsTargetAgenciesAcquisition 0 Saving Bookmark this article Bookmarked
Retailer Media Walmart connect is back to discuss Retail Media Evolution with Ryan Mayward The CPGGUYS are joined in this episode by …….Yes, we have for a repeat visit none other than Ryan Mayward who is Walmart Connect’s Senior Vice President of Retail Media Sales. He is responsible for leading the sales organization for Walmart Connect. His team partners with large and small Suppliers, Marketplace sellers, agencies, and API […] The CPG Guys October 25, 2023October 25, 2023 2 min read Marketing: Retail MediaWalmartWalmart ConnectMarketing: Social MediaPodcastsPartnershipsAgenciesInstacartPredictions and ForecastsAmazonTechnology & InnovationExecutivesDeliveryBig Data 0 Saving Bookmark this article Bookmarked
Retailer Media Kroger to track carbon footprint of its retail media [[“value”:” Kroger has announced it will work with a media emission tracker Scope3 to measure the carbon performance linked with offsite media campaigns conducted by Kroger Precision Marketing, reports Yahoo! Finance. The company claims that it is the first time a retail media network is tracking carbon emissions. Kroger Precision Marketing is […] Supermarket News October 25, 2023October 25, 2023 < 1 min read Marketing: Retail MediaKroger84.51Results & InvestmentSustainabilityEconomyData & InsightsAgencies 0 Saving Bookmark this article Bookmarked
Shopper & Customer Inmar Intelligence 2023 Holiday Spending Survey Reveals Continued High Prices Will Make Savings Critical Inmar Intelligence, a leading data platform company, today published the results from its 2023 Holiday Spending Survey, which unveiled insights about consumer spending behavior and trends in advance of the upcoming holiday season. Inmar Intelligence October 18, 2023October 18, 2023 2 min read Holiday & EventsShoppersConsumersAgenciesThick DataData & InsightsPricing & PromotionsMarketing: TradeEconomyPredictions and ForecastsExecutivesBNPLMarketing: In StoreMarketing: Loyalty & SubscriptionTechnology & InnovationTrends: Finance 0 Saving Bookmark this article Bookmarked
Retailer Media Retail Media’s Transformation is Reshaping the Industry Landscape The retail media network (RMN) industry is undergoing a remarkable transformation. Analysts estimate that global digital retail media ad spending is on the rise, set to soar from $98 billion in 2021 to a staggering $133 billion by 2024, reflecting a CAGR of ~10.7 percent. The increased use of digital channels by consumers during the […] Aron Bohlig October 16, 2023December 7, 2023 3 min read Marketing: Retail MediaPredictions and ForecastsAgenciesResults & InvestmentData & InsightsAcquisitionConsumersMarketing: In StoreDept. NonfoodWalmartBig DataTechnology & InnovationAIAhold DelhaizeCustomer ExperienceThick DataMergersDept. FueldunnhumbyAmazonInsight ProvidersPricing & PromotionsKrogerMarketing: TradeOperations & Supply ChainPartnershipsInternational - UKRegional GroceryShoppersMarketing: BroadcastConsultingCOVID19Albertsons / SafewayWalmart Connect 0 Saving Bookmark this article Bookmarked
Data & Insights Publicis extends winning streak as data-driven services provide windfall Epsilon grew revenue by 10.5% in Q3, a sign marketers continue to prioritize data offerings ahead of cookie deprecation. MarketingDive October 16, 2023October 16, 2023 < 1 min read Data & InsightsAgenciesInsight Providers 0 Saving Bookmark this article Bookmarked
Merchandising Optimizing Packaging for Consumer Appeal and a Positive User Experience Welcome back to our consumer packaged goods (CPG) marketing series! In our previous posts, we gave an overview of the most important elements you need to know to influence retail buyers and break through the branding clutter. The first post was a step-by-step journey on how to leverage the power of strategic marketing to get […] RangeMe October 16, 2023October 16, 2023 6 min read PackagingConsumersMarketing: BrandData & InsightsDept. BeverageVendorsCompetitionMarketing: UGCMarketing: Social MediaTargetDept. GroceryPredictions and ForecastsSustainabilityESG and CSRStrategyDept. NonfoodUnileverInclusivityBrick and MortarMerchandisingOperations & Supply ChainPartnershipsAgencies 0 Saving Bookmark this article Bookmarked
Technology & Innovation Shaping what Britain buys: RTIH flags the biggest retail technology news stories of the week It’s Friday, the weekend is almost upon us, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past five days, including Walmart, Mars Wrigley, Zippin, Amazon, Tesco, and dunnhumby. 1. Blue Yonder announces intent to acquire first and last […] Retail Technology Innovation Hub October 13, 2023October 13, 2023 4 min read Technology & InnovationAIMarketing: Social MediaTescoTwitterShoppersReturnsWalmartAmazonMarketing: Retail MediaPredictions and ForecastsInternationalPartnershipsDept. HBCMars Inc.dunnhumbyBig DataInsight ProvidersInternational - UKOmnichannelSustainabilityOperations & Supply ChainDept. FreshMarketing: In StoreAcquisitionExecutivesStore LocationCustomer ExperienceTech: CashierlessHoliday & EventsResults & InvestmentJohnson & JohnsonJ&JSponsoredAgenciesDept. Natural / OrganicDeliveryData & InsightsBrick and MortarTrends: TechMerchandising 0 Saving Bookmark this article Bookmarked
Data & Insights Need to Know: How to measure digital audiences and campaigns How does digital measurement compare to TV measurement? In a lot of ways, it’s similar: It involves panels, big data and technology to capture what people are doing online and who they are. As with TV, publishers use measurement to gauge the popularity of their content and value their ad inventory, and advertisers use it […] Nielsen October 12, 2023October 12, 2023 6 min read Big DataInsight ProvidersData & InsightsConsumersMarketing: BroadcastMarketing: Social MediaData VisualizationDept. NonfoodTechnology & InnovationMarketing: Retail MediaMarketing: UGCSustainabilityWeatherStore LocationTargetPredictions and ForecastsPackagingOperations & Supply ChainMeta (Facebook)ESG and CSRPartnershipsTech: RoboticsCustomer ExperienceGoogleAgencies 0 Saving Bookmark this article Bookmarked
Channel: Mass dunnhumby powered Tesco Media and Insight Platform expands connected store and digital offering Tesco Media and Insight Platform, powered by dunnhumby, has unveiled a range of new onsite and in-store media channels. At an Upfront event in London, updates were announced including Scan as You Shop media, new in-store digital screens and new onsite digital performance ads. “Tesco are leading the way in retail media, giving brands and […] Retail Technology Innovation Hub October 10, 2023October 10, 2023 2 min read TescoMarketing: Retail MediadunnhumbyInsight ProvidersBig DataMarketing: Social MediaMarketing: In StoreTwitterInternational - UKConsumersMarketing: BroadcastAgenciesShoppersData & InsightsPricing & PromotionsTechnology & InnovationPartnershipsBrick and MortarESG and CSRSponsoredMarketing: Direct & PersonalizationResults & InvestmentMarketing: OOHMarketing: Loyalty & Subscription 0 Saving Bookmark this article Bookmarked
Trends & External Forces Channel: Mass Department: Consumer Durables Department: Nonfood Corporate Strategy Corporate Finance Partnerships & Alt Profit Media & Marketing Agencies & Vendors Data & Insights Technology & Innovation Trends & External Forces Stores & Formats NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […] Written by Retail TouchPoints December 7, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Data & Insights Corporate Strategy Data & Insights Technology & Innovation Associates & Employees Stores & Formats Walmart’s hiring and wage pressures have eased, CEO says Walmart CEO Doug McMillon also said artificial intelligence is changing employees’ roles across stores and in warehouses. Written by CNBC December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Technology & Innovation Media & Marketing Shopper & Customer Technology & Innovation Regional grocers’ e-commerce sales slip in Q3, research finds The drop is due to a higher rate of lapsed shoppers who have either gone back to in-store buying or switched to a competitor’s online services, a new Brick Meets Click and Mercatus report found. Written by Grocery Dive December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Shopper & Customer Corporate Strategy Shopper & Customer Trends & External Forces Walmart CEO says consumers may not be as resilient next year, even as deflation starts to show In a CNBC interview, Walmart CEO Doug McMillon said the discounter is gearing up for a year when it faces tougher comparisons because of falling prices. Written by CNBC December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Channel: Delivery Channel: Ecommerce & Digital Trends & External Forces DoorDash named one of Fortune’s Future 50 Companies The delivery company made the list out of 1,000 publicly traded companies that were considered Written by Supermarket News December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked