Agencies

Agencies in the retail and CPG industries.

  1. Retailer Media

Retail Media’s Next Act with Albertsons Media Collective’s Kristi Argyilan & Evan Hovorka

The CPG Guys, PVSB and Sri are joined in this episode by Kristi Argyilan, SVP & Evan Hovorka Head of Products & Innovation Management at Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Kristi Argyilan on LinkedIn at: https://www.linkedin.com/in/kristiargyilan/Follow Evan Hovorka on LinkedIn at: https://www.linkedin.com/in/evanhovorka/ Follow Albertsons Media Collective on LinkedIn at: […]
2 min read
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  1. Shopper & Customer

Sales of herbal immune supplements rise

ST. PETERSBURG, Fla. – During the final quarter of 2022, even as the U.S. grappled with a “tripledemic” of flu, RSV and COVID-19, unit sales of vitamins and health supplements declined over the prior year while average unit prices rose, according to shopper intelligence leader Catalina. A clear exception was Herbal Immune Supplements, unit sales of […]
2 min read
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  1. Data & Insights

7 benefits of combining social and survey data

Big news, people: GWI has partnered with Audiense, the leading audience intelligence solution. “So what?” we hear you ask. Well, insights drawn from different sources – in this case GWI’s survey data and Audiense’s social data – paint a more detailed and reliable picture of what audiences think, feel and do. Or to put it […]
4 min read
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  1. Retailer Media

How Retailers Can Capture the Full Potential of Retail Media Networks in 2023

Most retailers are now highly focused on building their own retail media networks (RMNs), offering onsite and offsite inventory. And why not? Retail media networks, when done well, offer a stream of high-profit cash that can be up to 1.5 percent of a retailer’s gross revenues, at margins north of 50 percent. The cookie-less future […]
3 min read
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  1. Media & Marketing

How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. With this growth, shoppable ads have been gaining traction over the last several […]
4 min read
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  1. Retailer Media

Retail Media will add Fuel to the Fire for M&A in AdTech

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. Those sponsored positions are what are now known as retail media, which has become the third-largest U.S. digital advertising channel after paid search and paid social campaigns. Even more impressive, eMarketer expects it to nearly double, from $31 […]
4 min read
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  1. Corporate Strategy

Momentum Commerce Bolsters Strategy Consulting Practice with Aisha Khan as VP, Strategy & Insights

Momentum Commerce today announced an expansion of its senior leadership team with the hire of Aisha Khan as VP of Strategy & Insights. Aisha will marshal Momentum Commerce’s Strategy Consulting practice, building upon existing work with firms like Raymond James and Boston Consulting Group, along with brands like Therabody. Enterprise Brands, Consumer-Focused Private Equity Firms […]
2 min read
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  1. Trends & External Forces

“Trust Barometer” Gives Big Edge To Business Leaders

Axios reports on the annual Trust Barometer compiled by the Edelman pubic relations agency, suggesting that when it comes to competence and ethics, businesses are more highly rated than government and elected officials. While people in the business community inevitably will see this as a good thing, it also creates new pressures on business leaders […]
2 min read
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  1. Agencies & Vendors

Definition of Marketing Insanity

I’ve drawn a lot of cartoons about the tendency of marketers to want to change everything, all at once, and all the time.  There’s an old marketing truism that “marketers get tired of their advertising before consumers do.”  The same instinct to change for the sake of change goes for every aspect of marketing, from […]
2 min read
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  1. Shopper & Customer

Nature Made kicks off new ad campaign

WEST HILLS, Calif. — Nature Made launched “The Start of Something Great,” one of its largest advertising campaigns to date, which focuses on establishing Nature Made vitamins as the transformative regimen to set good days in motion. The Start of Something Great The campaign, which is running across three major broadcast networks along with a […]
2 min read
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  1. Data & Insights

Why Location-Based Advertising Often Misses the Mark

Marketers depend on location-based advertising to deliver tailored recommendations directly to mobile devices. Provided that its data is accurate, geospatial marketing improves campaign accuracy and return on investment, elevates the consumer experience, and offers brands a means of measuring success. By unlocking these benefits, agencies from every sector are offering brick-and-mortar customers opportunities to compete […]
3 min read
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  1. Technology & Innovation

Supply Chain Digitalization Challenges that Every Retailer Faces and how to Mitigate Them

The supply chain industry has changed a lot over the past couple of years. As the demand for digitalization grows in the retail supply chain, retailers often face multiple challenges in achieving the same. By understanding common challenges that other retailers have faced in the past, the retailer community can work toward managing these challenges better […]
5 min read
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  1. Department & Category

Food Lion Donates 5.4 Million Meals to Families in Need

Food Lion and its customers helped provide 5.4 million meals to families in need through the supermarket’s annual Holidays Without Hunger campaign. The campaign is part of the Food Lion Feeds initiative, which benefits hunger-relief organization Feeding America through 33 local Feeding America member food banks as well as hundreds of partner feeding agencies within Food […]
2 min read
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  1. Media & Marketing

Everytable’s Proactive Consumer Focused Success

The team at Foodservice Solutions® plain and simple likes grocerant niche meal and meal component company Everytable. That said doing good is good for business and this is one company that is consumer focused, doing good, and we predict will continue to garner incremental customer migration in 2023. In case you did not know, Everytable’s […]
3 min read
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  1. Shopper & Customer

How consumers find new brands and research products in 2023

Brand discovery is changing. Big time. The way people find out about products isn’t the way it used to be – and millennials, Gen Z, Gen X, and baby boomers are all looking for your brand in different places. If you want to capture their attention, you’ve got to meet them at their hangout spots. […]
6 min read
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  1. Media & Marketing

How to Find the Right Agency to Tell Your Brand Story

As a product entrepreneur, do you know that showcasing your brand consistently across multiple platforms can grow your revenue by 23%? And if these buyers share your values, 89% of them will remain brand loyal! You can achieve this by finding a qualified, professional branding agency that can help you with brand consistency and customer relationship. The first […]
5 min read
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  1. Corporate Strategy

Media planning 101: The ultimate guide for marketers

Why is media planning so important? We’re glad you asked. In today’s competitive global media landscape, effective media planning is vital to saving time while driving greater brand awareness, engagement, conversions, and revenue. The magic words every marketer wants to hear. Choosing the right marketing channels to share high-performing content is key to media planning […]
7 min read
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  1. Data & Insights

Level Up Your Media Agency Strategy With Industry Spend Data & Insights

The smartest media agencies know the pitch doesn’t stop once you win the account. With an ever-changing media landscape and a current economic climate putting even more pressure on brands when it comes to maximizing every dollar spent, let’s face it: it’s never been more critical for agencies to retain clients. Now more than ever […]
2 min read
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  1. Shopper & Customer

Put Your CPG Brand Where the Foot Traffic is to Stay Competitive

To succeed as a CPG brand in the post-pandemic world, you need to get phygital.  After two years of pandemic-driven online shopping, many consumers are stepping back out into the world and into physical stores. In fact, average transaction values in-store were 10% higher in July 2021 than in March 2019. Now, instead of one […]
4 min read
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  1. Retailer Media

dunnhumby appoints Matt O’Grady as president, Americas

CHICAGO –  dunnhumby has appointed Matt O’Grady as dunnhumby’s president of the Americas region, the company said Monday. In this newly created role, O’Grady will be responsible for delivering the company’s growth strategy across both North America and South America, and will report directly to chief executive officer Dan Olley. “We are extremely pleased and fortunate […]
2 min read
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  1. Department & Category

7 Key Elements to Bring Food Products to Large Retail Chain Stores

Are you thinking about scaling up your food business with a major retailer? Whether you’re expanding your product line or increasing production, there are key elements you’ll need to have in place before contacting a major retailer.  I have seen many excited food entrepreneurs get into major retail stores only to have their products removed […]
4 min read
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  1. Media & Marketing

Amazon and Apple plan to resume advertising on Twitter

Amazon and Apple are planning to resume advertising on Twitter, according to a report from Reuters. Twitter reportedly sent out an email on Thursday offering advertising agencies incentives to increase… The post Amazon and Apple plan to resume advertising on Twitter appeared first on Latest Retail Technology News From Across The Globe – Charged.
< 1 min read
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  1. Technology & Innovation

How to secure your business’ future: tips for ensuring profitability and longevity

As a business owner, you are always looking for ways to ensure the profitability and longevity of your company. You can do many things to make sure that your business is on solid ground, and some of the most important ones will be discussed in this article. Ensuring profitability is essential for any business; the […]
6 min read
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  1. Channel: Grocery

How the Kroger-Albertsons Merger is Accelerating the Need for a Unified Retail Ad Network

There are a growing number of retailers competing for their share of available advertising dollars, and a big player in retail media has just upped the ante. The recent Kroger-Albertsons merger announcement sent shock waves through the retail and consumer packaged goods (CPG) industries, with the move cornering approximately 19% of the U.S. grocery market. […]
3 min read
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Trending Topics

Editor’s Choice

  1. International
  2. Department: Food
  3. Acquisitions, Divestitures & Mergers
  4. Corporate Finance
  5. International
  6. Trends & External Forces

Mondelēz International Reports Q4 and FY 2022 Results

Full Year Highlights Net revenues for the full year increased +9.7% driven by Organic Net Revenue1 growth of +12.3% with underlying Volume/Mix of +2.7%. For the fourth quarter, Net revenues increased +13.5% driven by Organic Net Revenue1 growth of +15.4% with underlying Volume/Mix of +1.6% Diluted EPS was $1.96, down 35.5%; Adjusted EPS1 was $2.95, up +11.9% on […]
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  1. Technology & Innovation
  2. Technology & Innovation
  3. Trends & External Forces
  4. Associates & Employees

Robots could surpass workers at Amazon by 2030, Cathie Wood says

KEY POINTS “We are just at the dawn of the robotics age. And I would say artificial intelligence and battery technology are all a part of that movement as well,” Cathie Wood said. Amazon had more than 1.6 million workers at the end of 2021, according to its most recent annual report. Wood’s Ark Innovation […]
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  1. Channel: Dollar/Value
  2. Department & Category
  3. ESG
  4. Partnerships & Alt Profit
  5. International
  6. Stores & Formats

Aldi expands Too Good To Go partnership nationwide following successful trial

Aldi is rolling out its partnership with the world’s largest surplus food platform, Too Good To Go, across all of its 990 UK stores. Following a successful trial last year, Aldi is now offering surplus food bags available nationwide, in a bid to tackle food waste while also offering even lower prices to customers. The […]
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  1. Shopper & Customer
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Department & Category
  5. Department: Nonfood
  6. Corporate Strategy
  7. Corporate Finance
  8. Media & Marketing
  9. Retailer Media
  10. Agencies & Vendors
  11. Data & Insights
  12. Shopper & Customer
  13. Technology & Innovation
  14. Trends & External Forces
  15. Retail Operations
  16. Stores & Formats

dunnhumby’s Sixth Annual Retailer Preference Index (RPI) for U.S. Grocery
THE GROCERS BEST ‘BUILT TO LAST’

H-E-B, Costco Best Navigate The 2020 – 2022 Pandemic Grocery Market Upheaval, Bumping Amazon From Its Top Ranking Customers emerged from 2020 – 2022 placing more importance than ever on finding the right balance of savings and quality while placing less importance on saving time. Pandemic surge in retailer digital capabilities and consumer digital adoption […]
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  1. Data & Insights
  2. Department & Category
  3. Department: Food
  4. Data & Insights
  5. Shopper & Customer
  6. Trends & External Forces
  7. Associates & Employees
  8. Holiday & Events

Charted: U.S. Egg Prices More Than Double in 2022

Charted: U.S. Egg Prices Double in 2022 Eggs are a staple food for many countries around the world, and the U.S. is no exception. Americans eat between 250‒280 eggs a year on average. Eggs are also easy to cook, protein-dense and supply many daily vitamins needed for healthy living, making them a popular meal or […]
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