Shopper & Customer How Big Retail and CPG Brands Are Rethinking Omnichannel Promotional Campaigns to Battle Inflation U.S. food prices surged by 11 percent last year, marking the largest increase since the 1980s. While the rate of inflation has gradually calmed down since its June 2022 peak, rising prices remain a significant concern for retailers and consumer packaged goods (CPG) brands. Given the possibility of a recession, it may be tempting to […] Matt Antal June 8, 2023June 8, 2023 3 min read ShoppersOmnichannelData & InsightsEconomyConsumersAgenciesMarketing: Retail MediaMarketing: Loyalty & SubscriptionCustomer ExperienceTargetDept. GroceryMarketing: TradeDept. NonfoodStore LocationStore FormatMarketing: Direct & PersonalizationMarketing: SocialESG and CSRMarketing: In Store 0 Saving Bookmark this article Bookmarked
Department & Category Spring and Summer Snacks take Center Stage How do you keep the kids happy when school get out? Fill the house with more snacks. The average household with a teenager out of school will spend $ 300 more a month on food. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® a mix of full flavored hot and […] Grocerant Guru June 7, 2023June 7, 2023 3 min read Dept. GroceryConsumersData & InsightsGoogleMarketing: BroadcastDept. FreshMarketing: Retail Media84.51Insight ProvidersShoppersDept. NonfoodDept. OTCThick DataPepsiCoBig DataAgenciesPartnershipsMarketing: SocialMarketing: Direct & PersonalizationDept. DairyDept. Perimeter 0 Saving Bookmark this article Bookmarked
Shopper & Customer NRF Survey: Consumers Believe Retail Crime is Increasing More than half (53 percent) of consumers believe retail crimes such as shoplifting and looting stores have increased in their community since the onset of the pandemic, according to a recent survey released by the National Retail Federation (NRF). The survey, in which the NRF asked consumers a series of questions relating to crime, retail […] Melissa Campanelli June 6, 2023June 6, 2023 2 min read ConsumersThick DataLegal & CriminalBrick and MortarResults & InvestmentOperations & Supply ChainDept. NonfoodCOVID19Agencies 0 Saving Bookmark this article Bookmarked
Data & Insights Brandtech Group acquires Jellyfish to create $1B digital marketing agency The deal brings major digital marketing platform expertise that Brandtech Group can apply across its global network to connect content, data and media. MarketingDive June 5, 2023June 5, 2023 < 1 min read AgenciesAcquisitionData & Insights 0 Saving Bookmark this article Bookmarked
Technology & Innovation Publicis takes the lead on responsible AI by joining industry coalition C2PA, which includes Microsoft and Adobe in its ranks, seeks to develop new content verification standards while helping safeguard IP. MarketingDive June 5, 2023June 5, 2023 < 1 min read Technology & InnovationAIAgencies 0 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital The Changing World of Generational Buying Habits As the world evolves, so do the buying habits of consumers. Understanding the unique shopping tendencies of different generations is crucial for businesses in today’s fast-paced, digital environment. However, one cannot look at generational buying as a single purchase funnel. Retailers need to consider a spectrum of content and commerce to adapt their strategies accordingly. […] Seinn Schlidt June 5, 2023June 5, 2023 3 min read ConsumersMarketing: SocialAmazonTikTokSustainabilityData & InsightsESG and CSRMetaversePredictions and ForecastsTrends: TechGoogleMarketing: UGCMeta (Facebook)PodcastsStrategyAgencies 0 Saving Bookmark this article Bookmarked
Data & Insights Talk data to me, LinkedIn: trust, authenticity, and data-led decisions In this series, Talk data to me, we chat with leaders from the world’s biggest brands and agencies about how they’re using insights to drive their business strategies. We caught up with Anne-Sophie Pereira De Sá, strategic insights analyst at LinkedIn in the EMEA region, to get her thoughts on the attention economy, the rise […] GWI (Global Web Index) May 30, 2023May 30, 2023 3 min read Data & InsightsMarketing: SocialTechnology & InnovationAIConsumersEconomyChatGPTCompetitionMarketing: Direct & PersonalizationPredictions and ForecastsStrategyTargetTech: AIAgencies 0 Saving Bookmark this article Bookmarked
Technology & Innovation WPP shakes up creative process with AI-powered content engine Supported by Nvidia, the new platform promises to generate large volumes of assets like images and videos while staying true to client goals. MarketingDive May 30, 2023May 30, 2023 < 1 min read Technology & InnovationAIAgencies 0 Saving Bookmark this article Bookmarked
Data & Insights Talk data to me, SeeHer: gender representation, ads to challenge stereotypes, and AI In this series, Talk data to me, we chat with leaders from the world’s biggest brands and agencies about how they’re using insights to drive their business strategies. We caught up with Latha Sarathy, Chief Research Officer of the Association of National Advertisers and EVP of Analytics, Insights, and Measurement for SeeHer, the ANA’s global […] GWI (Global Web Index) May 30, 2023May 30, 2023 5 min read Technology & InnovationConsumersData & InsightsAIInclusivityPredictions and ForecastsMarketing: SocialAgenciesStrategyStreamingTrends: MarketingExecutivesPartnershipsMarketing: Digital MediaInternational 0 Saving Bookmark this article Bookmarked
Data & Insights Why AMC’s instructional queries are not enough (An example of an instructional query in AMC) How do instructional queries fall short? Let’s take an example: path to purchase. AMC’s instructional query for path to purchase automatically removes duplicate views of the same ad format. Let’s say a customer viewed a Sponsored Products ad, then another Sponsored Products ad, and then a Sponsored […] Intentwise May 30, 2023May 30, 2023 4 min read Data & InsightsAmazonMarketing: ShopperShoppersTechnology & InnovationTargetPricing & PromotionsPop UpsMarketing: Digital MediaAgencies 0 Saving Bookmark this article Bookmarked
Data & Insights 2023 Corporate Reputation Rankings The Axios Harris Poll 100 is a trusted ranking of the reputations of the companies most on the minds of Americans using a framework Harris has used since 1999. Download the 25th Annual Reputation Quotient Study report to view the full rankings and gain additional insights about performance year over year. The Harris Poll May 25, 2023May 25, 2023 2 min read Thick DataMarketing: UGCMarketing: Retail MediaInclusivityDept. FreshData & InsightsAgencies 0 Saving Bookmark this article Bookmarked 5
Technology & Innovation Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix The growth of retail media shows no sign of slowing, as established players announce new expansions and new retailers, most recently Save Mart, enter the mix. In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands […] Retail TouchPoints May 24, 2023May 30, 2023 3 min read Technology & InnovationAIMarketing: Retail MediaPartnershipsWalmartKrogerBrick and MortarData & InsightsTrends: RetailWalmart ConnectMarketing: In StoreExecutivesMarketing: BroadcastPredictions and Forecasts84.51Marketing: SocialShoppersAssociatesOmnichannelInsight ProvidersAgenciesMarketing: Loyalty & SubscriptionIndustry Conferences and EventsDollar GeneralJohnson & JohnsonLowesDept. NonfoodCustomer ExperienceBig DataMarketing: ShopperMarketing: TradeMeta (Facebook)Target 0 Saving Bookmark this article Bookmarked
Retailer Media Walmart Connect enlists creative partners to help brands craft better ads Companies including VidMob and The Mars Agency are allying with the retailer’s ad division amid a run of growth, with sales up 30% last quarter. MarketingDive May 24, 2023May 24, 2023 < 1 min read Walmart ConnectWalmartPartnershipsMarketing: Retail MediaAgencies 0 Saving Bookmark this article Bookmarked
Technology & Innovation Lawsuit Challenges Use Of AI In Job Applicant Interviews The Boston Globe reports that a class action lawsuit has been filed in Massachusetts against CVS Health, taking issue with the company’s use of AI-assisted technology designed to assess applicants’ honesty and integrity during video interviews. The Globe points out that “it’s illegal for employers in Massachusetts to use a lie detector to screen job […] MorningNewsBeat May 23, 2023May 23, 2023 < 1 min read Technology & InnovationAILegal & CriminalAssociatesTech: AIGovernmentCVSPredictions and ForecastsHealth & WellnessDept. NonfoodAgencies 0 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit How Sam’s Club is Enhancing Member and Advertiser Experiences With Real-Time Retargeting In episode 402 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Austin Leonard, head of sales at Sam’s Club, the membership-only retail warehouse clubs owned and operated by Walmart, Inc. Leonard discusses his role at Sam’s Club (0:55), the launch of real-time intelligently retargeted display advertising via its Member Access Platform (MAP) (2:00), and how brand […] Joe Keenan May 23, 2023May 23, 2023 < 1 min read PartnershipsWalmartTechnology & InnovationStrategyData & InsightsWalmart ConnectResults & InvestmentPodcastsOperations & Supply ChainMarketing: SocialMarketing: Retail MediaDept. GroceryAgencies 0 Saving Bookmark this article Bookmarked
Agencies & Vendors Pitching new business is busted for agencies and brands. Can it be fixed? Stakeholders agree the long-standing pitch model is broken and too expensive, thanks in part to inertia and misaligned objectives, per Forrester. MarketingDive May 23, 2023May 23, 2023 < 1 min read Agencies 0 Saving Bookmark this article Bookmarked
Trends & External Forces NYC Unveils Plan to Combat both Organized and Individual Retail Theft With the exception of 2020, the total number of shoplifting complaints across New York City’s five boroughs has increased every year since 2018 — although there are signs that this tide is turning in 2023. The largest increase took place from 2021 to 2022 when shoplifting complaints increased 44% year-over-year to reach almost 64,000, many […] Retail TouchPoints May 23, 2023May 23, 2023 3 min read Legal & CriminalGovernmentCOVID19Dept. NonfoodAssociatesESG and CSRMarketing: SocialConsumersShoppersData & InsightsTargetBrick and MortarResults & InvestmentDept. PerimeterDept. FreshTechnology & InnovationAgencies 0 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Amazon’s Food Data Points Point to Missteps When you are one of the world’s largest retailers and own a chain of grocery stores the amount of ‘high-level’ data points on food, fresh foods, and food products should provide insights that would empower success. It’s at the intersection of Intelligent Quotient (IQ) and Emotional Quotient (EQ) that interpreting that ‘high-level’ data seems […] Grocerant Guru May 19, 2023May 19, 2023 3 min read AmazonDept. GroceryBrick and MortarData & InsightsConsumersMarketing: SocialShoppersDept. FreshHealth & WellnessAgenciesDept. Natural / OrganicMarketing: Retail MediaResults & InvestmentKrogerAlbertsons / SafewayWhole FoodsMeta (Facebook)Store LocationTwitterTargetSustainabilityESG and CSRExecutivesMergersStrategyTechnology & InnovationWalmartDept. PerimeterAcquisition 0 Saving Bookmark this article Bookmarked
Media & Marketing Digital Commerce Re-Tales: Abi Harmon The Digital Commerce Re-Tales series highlights personal and professional stories from the people and brands defining the direction of digital commerce. While each profile is as unique as the figures themselves, they share common themes such as learning to navigate the ever-changing nature of the eCommerce industry. “I recently have been trying to convince my […] OneSpace May 15, 2023May 16, 2023 6 min read Marketing: SocialInclusivityExecutivesConsumersTargetShoppersAmazonMarketing: Retail MediaSustainabilityMarketing: In StoreTechnology & InnovationDept. PetProcter & GambleMerchandisingMars Inc.UnileverAgencies 0 Saving Bookmark this article Bookmarked
Technology & Innovation Interview: Mathieu Robin, Sales Director, Bloomreach We recently had the chance to participate in the Shoptalk event. At this event, we interacted with experts from the e-commerce and digital world. In particular, we were able to talk to Mathieu Robin, Sales Director at Bloomreach. Can you tell us about your background and how you became the Commercial Director at Bloomreach? I […] Ecommerce Nation May 15, 2023May 15, 2023 5 min read Technology & InnovationAIShoppersIndustry Conferences and EventsPartnershipsData & InsightsMarketing: Direct & PersonalizationAcquisitionResults & InvestmentPredictions and ForecastsPricing & PromotionsMerchandisingCustomer ExperienceAgenciesConsumersESG and CSRStrategyMetaverseTarget 0 Saving Bookmark this article Bookmarked
Media & Marketing 8fig bags $140 million in Series B funding for e-commerce planning and financing platform E-commerce planning and financing platform, 8fig, has closed a $140 million Series B funding round in combined equity and debt led by Koch Disruptive Technologies (KDT) with participation from existing investors Battery Ventures, Localglobe, Hetz, the Jesselson family, and Silicon Valley Bank, a division of First Citizens Bank. This brings its total funding to date […] Retail Technology Innovation Hub May 9, 2023May 9, 2023 2 min read StrategyStart UpsEconomyMarketing: SocialTwitterResults & InvestmentData & InsightsTechnology & InnovationTargetPredictions and ForecastsExecutivesDept. NonfoodAgencies 0 Saving Bookmark this article Bookmarked
Media & Marketing Accelerating Growth for Ambitious Brands with Gain Theory’s Anibal Dams The CPG Guys are joined in this episdoe by Anibal Dams, Global CPG Lead at Gain Theory, experts in data, advanced analytics, technology and consulting who fuse hindsight, insight, and foresight to deliver business growth. Gain Theory is a division of WPP. This episode is sponsored by Gain Theory. Follow Anibal Dams on LinkedIn at: […] The CPG Guys May 9, 2023May 9, 2023 2 min read Marketing: SocialPodcastsTechnology & InnovationPredictions and ForecastsData & InsightsConsultingAIAgencies 0 Saving Bookmark this article Bookmarked
Media & Marketing Why WPP fast-forwarded its position on sonic branding The company’s acquisition of sonic branding company amp arrives as generative AI brings more potential to brands searching for the right tune. MarketingDive May 8, 2023May 8, 2023 < 1 min read Marketing: BrandAgenciesAcquisitionTechnology & InnovationAI 0 Saving Bookmark this article Bookmarked
Technology & Innovation Behind the scenes on the PR Council’s Guidelines on Generative AI Ways to stay ethical and forward-thinking. Generative AI technology is advancing at dizzying speed. That’s why it’s more important than ever to have a code of ethics to guide and ground you as you learn and experiment. “When it comes to generative AI, there’s the people waving the caution flag and then there are people […] PR Daily May 8, 2023May 8, 2023 4 min read Technology & InnovationAIInclusivityData & InsightsMarketing: SocialTwitterPredictions and ForecastsLegal & CriminalPartnershipsExecutivesDept. PerimeterDept. FreshDept. ApparelTrends: TechAssociatesAgencies 0 Saving Bookmark this article Bookmarked
Media & Marketing Catalina: Inflation hits Mother’s Day gift categories ST. PETERSBURG, Fla. – With Mother’s Day ranking as the second most popular gift-giving holiday in the U.S, per the National Retail Federation, and with inflation still an ongoing concern, shoppers across the country are seeking the perfect present for the moms in their lives. Historically popular gift items that currently offer the most bang […] MMR May 5, 2023May 5, 2023 2 min read Marketing: In StoreAgenciesEconomyShoppersDept. BeverageData & InsightsDept. Adult BevHoliday & EventsMarketing: PrintConsumers 0 Saving Bookmark this article Bookmarked
Technology & Innovation WPP CEO praises AI, GroupM success in positive Q1 results The holding company saw year-over-year organic revenue growth of 2.9% and reaffirmed its guidance of 3-5% growth for the year. MarketingDive May 1, 2023May 1, 2023 < 1 min read Technology & InnovationAIExecutivesAgenciesHealth & WellnessDept. Natural / Organic 0 Saving Bookmark this article Bookmarked
Media & Marketing Finding the Right Public Relations Firm for Your Brand If you want to be the brand that everyone is talking about, you need solid public relations, or PR. PR is essentially the communication of your brand’s message to the public. It gets people talking about your brand and products. It’s peer-to-peer word of mouth marketing. PR is an effective form of marketing because consumers […] RangeMe May 1, 2023May 1, 2023 4 min read Marketing: SocialVendorsStrategyPodcastsESG and CSRConsumersMeta (Facebook)Dept. NonfoodMarketing: BroadcastMarketing: TradePartnershipsTechnology & InnovationTwitterAgencies 0 Saving Bookmark this article Bookmarked
Technology & Innovation Amazon Retail and Cloud Growth Slows in Q1 but AI Investments Hold Promise Amazon’s net sales grew 9% year-over-year to $127.4 billion in Q1 2023. Net income was $3.2 billion for the period, compared with a net loss of $3.8 billion in Q1 2022. Growth in both retail sales and AWS services was slow compared to past quarters, in line with the uncertainty the retailer warned about earlier […] Retail TouchPoints April 28, 2023April 28, 2023 2 min read Technology & InnovationAIAmazonShoppersDeliveryOperations & Supply ChainEconomyAssociatesCustomer ExperienceCompetitionExecutivesAgenciesBrick and MortarData & InsightsPredictions and ForecastsMarketing: Direct & PersonalizationGoogleDept. NonfoodStrategy 0 Saving Bookmark this article Bookmarked
Technology & Innovation Amazon Retail and Cloud Growth Slows in Q1 but AI Investments Hold Promise Amazon’s net sales grew 9% year-over-year to $127.4 billion in Q1 2023. Net income was $3.2 billion for the period, compared with a net loss of $3.8 billion in Q1 2022. Growth in both retail sales and AWS services was slow compared to past quarters, in line with the uncertainty the retailer warned about earlier […] Retail TouchPoints April 28, 2023May 1, 2023 2 min read Technology & InnovationAIAmazonShoppersDeliveryOperations & Supply ChainEconomyAssociatesCustomer ExperienceCompetitionExecutivesAgenciesBrick and MortarData & InsightsPredictions and ForecastsMarketing: Direct & PersonalizationGoogleDept. NonfoodStrategy 0 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit Sam’s Club Expands Network of Tech, Agency Partners to Help Brands Plan and Execute Retail Media Campaigns Sam’s Club has launched a partner program for its Member Access Platform (MAP), the platform through which brands can access and manage their ad campaigns on the retailer’s media network. Through the Sam’s Club MAP Partners Club, brand advertisers can now easily connect with agencies and technologies to plan and execute their marketing campaigns. The […] Retail TouchPoints April 26, 2023April 27, 2023 2 min read PartnershipsMarketing: Retail MediaTechnology & InnovationSams ClubData & InsightsPredictions and ForecastsAgenciesTrends: RetailIndustry Conferences and EventsDollar GeneralExecutivesMarketing: In StoreJohnson & JohnsonLowesMarketing: BroadcastAIStrategy 0 Saving Bookmark this article Bookmarked
Channel: Mass Channel: Grocery - Natural Channel: Mass Channel: Specialty & Other Department & Category Department: Consumer Durables Department: Nonfood Corporate Strategy Media & Marketing Shopper & Customer Trends & External Forces Merchandising Stores & Formats Target Leapfrogs Walmart For Upscale Grocery Approach Bloomberg has a story about how “a slew of retailers are beefing up their grocery investments to lure in consumers cutting back on non-essentials like clothing and electronics. But as they lay out plans to improve their food offerings and supply chains, the big question is how does one compete with the mighty Walmart Inc. on […] Written by MorningNewsBeat June 8, 2023June 8, 2023 Saving Bookmark this article Bookmarked
Department: Beverage CPG: Adult Beverage CPG: Beverage CPG: Food CPG: Food & Bev CPG: HBC Channel: Ecommerce & Digital Channel: Restaurants Department & Category Department: Adult Beverage Department: Beverage Department: Food Department: HBC Department: Nonfood Corporate Strategy Corporate Finance Corporate Purpose ESG Media & Marketing Agencies & Vendors Data & Insights Shopper & Customer Technology & Innovation Trends & External Forces Merchandising Operations & Supply Chain Circana reveals 2022 New Product Pacesetters CHICAGO – Circana, formerly IRI and The NPD Group, has released its 2022 New Product Pacesetters, the 28th annual report revealing the top new product launches across food and beverage and nonfood sectors. The report illustrates the enduring power of CPG innovation, revealing that consumer spending on new product offerings remained elevated last year despite challenges […] Written by MMR June 8, 2023June 8, 2023 Saving Bookmark this article Bookmarked
Channel: Mass Channel: Mass Acquisitions, Divestitures & Mergers Media & Marketing Retailer Media Shopper & Customer Trends & External Forces Owned Brands (Private Label) Walmart Upgrades Its Digital Ad Network From Advertising Age: “Walmart Connect, which has made huge gains in recent years through digital advertising, is testing ways to bolster in-store pieces of its retail media network. “For the first time, Walmart Connect is selling ads on its revamped in-store radio network and integrating sampling programs with online offerings. While aspects of Walmart Connect’s […] Written by MorningNewsBeat June 7, 2023June 8, 2023 Saving Bookmark this article Bookmarked
Channel: Grocery Trends & External Forces Stores & Formats H-E-B expands its discount format Several years after opening its last Joe V’s location, H-E-B is reigniting the banner with two locations set to open in Dallas by 2025. Dive Brief: H-E-B announced Tuesday it is opening two Joe V’s Smart Shop by H-E-B stores in Dallas, marking the first time the grocer’s discount format will appear outside of the Houston area. […] Written by Grocery Dive June 7, 2023June 8, 2023 Saving Bookmark this article Bookmarked
Retailer Media ESG Media & Marketing Retailer Media Shopper & Customer Operations & Supply Chain Giant Eagle launches in-house retail media network Leap The platform leverages the chain’s loyalty program, bringing personalized ads to shoppers in-store, in-app, on social media and elsewhere, said Damian Scott, who heads up the grocer’s retail media and front-end digital operations. Dive Brief: Giant Eagle announced on Wednesday the debut of Leap Media Group, an in-house retail media arm that leverages the regional […] Written by Grocery Dive June 7, 2023June 8, 2023 Saving Bookmark this article Bookmarked