Agencies

Agencies in the retail and CPG industries.

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  1. Associates & Employees

Employees With Disabilities Deserve Better – Here’s What Companies Can Do

October is National Disability Employment Awareness Month. It’s a time to recognize the many contributions people with disabilities have made to the workforce and economy. It’s also a time to acknowledge the ways in which the workforce can support the advancement of this community. For me, honoring this month is especially important. For far too […]
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  1. Agencies & Vendors

Walmart announces Bitcoin ATMs pilot in US stores

Shoppers can now buy Bitcoin at several Walmart stores in the USA. They can purchase the cryptocurrency at Coinstar machines, enabled by Coinme. “Coinstar, in partnership with Coinme, has launched a pilot that allows its customers to use cash to purchase Bitcoin,” Walmart Communications Director Molly Blakeman told CoinDesk. “There are 200 Coinstar kiosks located […]
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  1. CPG: Food

Mars Wrigley’s Allyson Park shares top skills for rising comms pros

The global vice president and mother offers advice for aspiring leaders to build their careers. What is the path for aspiring communicators to rise to the top of the profession? “I believe careers are a bit like a chess game,” Allyson Park, global vice president of corporate affairs for Mars Wrigley, shared in an interview […]
4 min read
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  1. Retailer Media

Groceryshop 2021 Solution Spotlight: 84.51˚

RETHINK Retail’s Solution Spotlight shines a light on industry vendors and what makes them distinct. This vendor spotlight is on 84.51˚, a retail data science, insights and media company that helps the Kroger company, CPG companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered […]
3 min read
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  1. Agencies & Vendors

How brands can tackle ad avoidance

The power to engage and inspire consumers involves innovative grit, and brands around the world aspire to rise above the rest by creating ads that consumers simply can’t bypass. Lofty aspirations aside, however, we know there will always be at least some resistance to advertising—no matter how inspiring it may be. Advertising remains vital to […]
3 min read
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  1. Media & Marketing

5 Tips To Maximize Your Small Business SEO

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. An effective alternative to paid advertising is search engine optimization (SEO), which allows your small business to stay competitive and keep costs relatively low. All it takes are the seeds of a robust strategy, a […]
7 min read
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  1. Channel: Mass

Intro to Analytic Index Webinar November 21

INTRO TO ANALYTIC INDEX WEBINAR November 9th, 2:00 pm EST While Analytic Index may be most well known for our research publications, there is a lot more to our business. In this webinar, we are excited to give you a full introduction to our business including: A brief history of how we got started and […]
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  1. Data & Insights

SPINS Product Attributes Glossary: Understand Your Shoppers’ Needs

What Are Product Attributes? Attributes are a unique combination of claims, certifications, nutrition facts, ingredients, allergens, brand positioning, and consumer ways of eating to deliver a complete view of the factors driving consumer decisions. SPINS Product Intelligence offers a variety of attribute types for products across the health and wellness market. Get to know more […]
3 min read
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  1. Shopper & Customer

Emerging Brands Shopper Statistics & Behaviors You Need to Know [Infographic]

Emerging Brands Shopper Statistics & Behaviors You Need to Know [Infographic] Ryan Riccordel… Thu, 10/14/2021 – 10:51am Emerging brands, listen up! Shoppers are eager to discover smaller, lesser-known brands for a new and exciting buying experience. We surveyed 1,000 emerging brands shoppers and learned that, among first-time buyers of an emerging brand, 89% were likely […]
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  1. Shopper & Customer

Consumer Drug Take-Back Milestone — Half A Million Pounds Collected!

Consumer Drug Take-Back Milestone — Half A Million Pounds Collected! Kirk Herweck, … Mon, 10/18/2021 – 9:57am Half a million pounds. It sounds like a lot, but how much is it? Half a million pounds is equivalent to two and a half blue whales, a 2,500 square foot home or a locomotive engine. That’s how […]
2 min read
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  1. Media & Marketing

YouTube plans week-long live shopping event, following tests of livestream shopping with creators

YouTube announced earlier this year it would begin pilot testing livestream shopping with a handful of select creators. Now, the company is ready for a larger test of its live shopping platform, with plans to host a week-long live shopping event, “YouTube Holiday Stream and Shop,” starting on November 15. The event will allow viewers […]
2 min read
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  1. Technology & Innovation

Snap opens creative studio for branded AR with clients P&G, Verizon and WWE

Dive Brief: Snap Inc., the parent company of social media platform Snapchat, today (Oct. 19) unveiled Arcadia, a new division operating an independent creative studio for branded augmented reality (AR), according to details emailed to Marketing Dive. At launch, Arcadia has partnerships with P&G Beauty, Verizon and WWE. These and other clients will work with […]
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  1. Agencies & Vendors

Inmar Intelligence Announces New Promotion Planner Tool to Provide Promotion Guidance in Seconds

Inmar Intelligence Announces New Promotion Planner Tool to Provide Promotion Guidance in Seconds Inmar Intelligence Tue, 10/19/2021 – 7:30am Inmar Intelligence, an applied data platform company, today announced an easy-to-use Promotion Planner tool that, within seconds,  supplies brands with conventional recommendations and all the necessary metrics to implement a promotional offer. Competition in the CPG […]
2 min read
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  1. Department: Beverage

Fetzer Wine creates new #Friendsgiving traditions

Hopland, Calif.-based Fetzer announced its Thanksgiving campaign ahead of its key selling period. Developed with media agency Cutwater, Here’s to #Friendsgiving offers a 2021 take on Fetzer’s traditional Thanksgiving campaigns, as America’s most diverse generation yet comes to the table with new ways to connect and with new favorite foods, the company says.
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  1. Fun & Humor

types of creative brief

Veteran agency planners Matt Davies and Pieter-Paul von Weiler released a study this week on the state of the marketing brief as part of their Better Briefs Project.  It was the first global and largest study on the topic. They found that one-third of marketing budgets is wasted on poor briefs and misdirected work. But […]
4 min read
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  1. CPG & FMCG

Groceryshop 2021 Solution Spotlight: Inmar Intelligence

RETHINK Retail’s Solution Spotlight shines a light on industry vendors and what makes them distinct. Inmar Intelligence develops data platform technology and uses advanced data analytics to make commerce work smarter. Through its holistic portfolio of media products, advertisers can access a variety of intelligent tools — including influencer media, conversational commerce (chat-based media), audience […]
3 min read
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  1. Trends & External Forces

NACDS report shows expanded role of pharmacies

ARLINGTON, Va. – A new report released Thursday by the National Association of Chain Drug Stores and the Johns Hopkins Center for Health Security describes pharmacies’ success before and during the COVID-19 pandemic in confronting health inequities and disparities and issues recommendations for further progress in this critical area. The report, entitled “Striving Toward Health Equity in […]
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  1. Agencies & Vendors

Quotient to Announce Third Quarter 2021 Financial Results on November 3, 2021

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–Quotient (NYSE: QUOT), the leading digital media and promotions technology company, today announced it will report its financial results for the third quarter ended September 30, 2021, after the market closes on Wednesday, November 3, 2021. Quotient will issue a press release and post a Stockholder Letter on its website’s Investor Relations […]
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  1. Media & Marketing

Redefining content strategies for influencer marketing

In an ever-changing world, brands must acclimate to new realities. However, the fundamental notion of brand building remains the same: brands need to create and build trust with consumers and be authentic in their messaging and in what they stand for.  In recent years, we have seen influencer marketing grow in popularity. As brands seek […]
4 min read
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  1. Trends & External Forces

Government Should Treat Their Employees Like Customers

The traditional workplace and the way we used to work — for better or worse — no longer work. In both our personal and professional lives, we’ve made the shift from “in-person everything” to “digital everywhere.” And we’ve gone from one-size-fits-all to personalized and intelligent products and experiences. While this shift was well underway before COVID-19, it […]
4 min read
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  1. Operations & Supply Chain

September 2021 Inmar Intelligence Consumer E-commerce Returns Survey

September 2021 Inmar Intelligence Consumer E-commerce Returns Survey Anonymous (not verified) Tue, 10/12/2021 – 2:17pm This survey examined key returns attributes, capturing insights into shoppers who had returned at least one online purchase within the past three months. How frequent were returns? Which parts of that process were valued most? Why were those items returned, […]
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  1. Partnerships & Alt Profit

9.3M Jobs and $1.6T in Revenue: The Salesforce Business Partner Ecosystem

Salesforce was one of the first in the cloud computing space to dream up a business model built on partnership. We recognized early that our success hinged on building a vibrant business partner ecosystem. Even the name “App Store” was coined and trademarked by Chairman and CEO Marc Benioff before being gifted to Apple. We […]
3 min read
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  1. Channel: Ecommerce & Digital

How Brands Win Online: 10 Tips for Better Ecommerce Product Pages

It’s where so many sales happen in the digital age. The product detail page (PDP). Today, even high-volume CPG categories have to make sure their PDPs are doing what they should: converting shoppers into buyers. Like clockwork.  So what’s a brand to do? How can CPG companies make their PDPs airtight? How to Build Ecommerce […]
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  1. Media & Marketing

Buzzfeed editor shares why brands should consider working with ‘editfluencers’

Freddie Ransome explains why journalists are leaving the newsrooms to create influence on social media, and what this means for brands. The media landscape has shifted dramatically over the years. Scores of layoffs, media takeovers and consolidations, the global shift to digital, the emergence of social media, and yes, the global pandemic have changed the […]
5 min read
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  1. CPG: Food

Why Brands and Agencies Need to Do More Than Just Buy Media | DSI

“Is advertising dead in this ecommerce space? … I would venture to say it’s transitioning.” — Eric Heller, founder of Marketplace Ignition and chief knowledge officer of the Amazon Center of Excellence at WPP Retail media ad spend will increase an estimated 27.8% this year, amounting to nearly $24 billion brand dollars flowing to retailers. […]
5 min read
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Editor’s Choice

  1. RetailWit QuickWit

Daily QuickWit (10/21) – Top Retail News of the Day

Kroger launches private targeted marketing platform. Big news coming from 84.51 / KPM. The platform allows clients to use their demand-side platform (DSP) of choice. Data is money, and Kroger has blown open the doors for extending first-party data beyond their walled garden—while maintaining (shopper) privacy and control.  Amazon gives third-party sellers access to more […]
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  1. Channel: Grocery

Kroger Debuts Private Programmatic Advertising Marketplace

Solution enables brands to target relevant shoppers, optimize performance against actual retail sales The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, has rolled out a new private programmatic advertising marketplace. The Kroger Private Marketplace enables agencies and brands to target consumers by applying Kroger audience data to programmatic campaigns on […]
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  1. RetailWit QuickWit

Daily QuickWit (10/19) – Top Retail News of the Day

Albertsons posts Q2 earnings beat. ID sales +1.5% (2 year stacked: 15.3%); digital sales +5% (2 year stacked: +248%). They announced a strong quarterly dividend of 20% and raised FY2021 outlook.  Gross profit margin decreased 28.6% (fuel, inflation, supply chain costs). Albertsons spoke to their transformation strategy and, specifically, called out modernizing their technical infrastructure […]
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