Agencies

Agencies in the retail and CPG industries.

  1. Technology & Innovation
The U.K.’s data-privacy watchdog’s recent $10 million fine on facial recognition company Clearview AI Inc. could spur innovation in the space, including advancements in payments technology, as it “sets clearer ground rules for balancing software innovation with people’s right to privacy,” according to a report in The Wall Street Journal Wednesday (May 25). The Information […]
  1. Data & Insights
If there’s one rule that proves the importance of psychographic research, it’s this: Individuals who fall into the same demographic or behavioral group don’t always fall into the same psychographic group. And when the aim of marketers is to fully understand who their audience is and what drives them, using demographics and behaviors alone for […]
  1. Shopper & Customer
“Math, magic, and art need to be tied to the very foundation and the financial considerations of the business.”                  — Aaron Zagha, Chief Marketing Officer of Newton Baby Building a thriving direct-to-consumer (DTC) ecommerce business requires a mix of skills — not all of which are completely […]
  1. Department & Category
Accomplished executives will accelerate Cooler Screens' mission to transform the consumer experience and solidify its role as a strategic digital media platform for retail. 
  1. Trends & External Forces
NEW YORK – May 19, 2022 – Interactive Advertising Bureau CEO David Cohen released the following response to the Competition and Transparency in Digital Advertising Act introduced today in the U.S. Senate, which would bar digital advertising companies from providing both ad-buying and ad-selling technology, as well as online exchanges facilitating those transactions: “This legislation […]
  1. Media & Marketing
Connected TV Makes Up Largest Ad Spend Amongst Digital Video Advertising NEW YORK — May 2, 2022 —Digital video advertising spend surged 49% in 2021 and is expected to increase an additional 26% to $49.2B in 2022 according to IAB’s “2021 Video Ad Spend and 2022 Outlook” report. Released at the 2022 IAB NewFronts, in […]
  1. Retail Ecosystem
Forecasted to Exceed $2B in 2022 and Over $4B by 2024 NEW YORK – May 9, 2022 –The explosive revenue growth of podcast advertising reached a new high in 2021, racing well past the $1B mark to $1.4B. Podcast advertising grew 2X faster in 2021 (+72%) than the total internet ad market according to the […]
  1. Channel: Drug
Cooler Screens, which is creating the world’s largest in-store digital media platform, unveils a partnership with Place Exchange for programmatic ad buying opportunities of in-store media for omnichannel ad campaigns.
  1. Channel: Delivery
With Sponsored Product Now Available in Canada, CPG Brands Are Leveraging Instacart to Drive Growth Across North America We’re proud to announce the expansion of Instacart Ads in Canada. Today, CPG brands and media agencies with a presence in Canada can tap into Instacart Ads capabilities to engage with Canadian consumers as they search and […]
  1. Data & Insights
On the surface, self-service audience insights can seem a real turn-off for corporate companies. Why bother with audience tools when you’ve got a trusty analytics team, first-party data, consultancy hours, and supporting agencies all on hand? By all means, this is a valuable pool of insight that businesses should always make the most of. But […]
  1. Channel: Delivery
  Regular readers of this blog are familiar with GoPuff.  What Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, likes about GoPuff is its ability to combine the food industry intellectual quotient (IQ) and consumers emotional quotient (EQ) at the point of purchase. So, instant-needs delivery platform Gopuff has launched The Mean Tomato, […]
  1. Technology & Innovation
“I believe this is where the internet is heading and it’s where commerce is heading.” — Justin King, Chief Evangelist, Salsify When you hear the terms cryptocurrency, blockchain, Web3, and non-fungible tokens (NFTs), they may almost sound like words from a foreign language. But these phrases could actually reshape the future of ecommerce. “In 1997, […]
  1. Media & Marketing
The most important step is finding the right influencers to speak to your audience. Here’s how. If you’ve never worked with TikTok influencers before, the whole affair can seem daunting, from finding the right people to paying the right price or producing the right content. But it really doesn’t have to be scary. Let Rome […]
  1. Channel: Ecommerce & Digital
“That’s what we set out to do, is answer this question about Amazon maturity. And how we came to that was in thinking about ‘what do our most successful clients do differently?’ What we found was that these brands who are successful on Amazon that we work with just seem to behave differently. They approach […]
  1. Media & Marketing
Jisp Media has teamed with Reposs to provide what is pitched as “one of the biggest media and insights propositions for independent convenience retail in the UK”.  The pair will be offering retailers the opportunity to use Jisp’s Scan & Save solution, helping them drive footfall, sales and increase loyalty locally at no additional costs […]
  1. Channel: Ecommerce & Digital
Designed for professionals from Amazon agencies and high-volume brands selling on Amazon, this webinar dives into leveraging Amazon data to the fullest—bringing together two forward-thinkers from a brand and an agency. Continue reading On Demand: Wrangling Your Fragmented Amazon Data To Drive Growth at Blog.
  1. Media & Marketing
RTIH asks major players in the retail technology space for their thoughts on the industry, and throws in a random question to keep them on their toes.  This time around, our five questions go to Seb Robert, CEO and Founder at same day and last mile delivery specialist Gophr. RTIH: Looking at the hottest retail technologies […]
  1. Trends & External Forces
Is Inflation Cutting Health from Shopper’s Budgets? Inmar Intellig… Mon, 04/25/2022 – 8:00am “Affordability, as well as other social determinants, has made health equity an increasingly critical focal point for our industry. Seeing these survey results confirm consumers are splitting or skipping doses due to cost is concerning — not just for clinical performance expectations […]
  1. Shopper & Customer
The Key to Building Shopper Loyalty In 2022 Inmar IntelligenceTue, 04/26/2022 – 7:00am Shopper behavior trends are ever-evolving, and the past couple of years have proven exceptionally dynamic due to the pandemic, supply chain issues, out-of-stocks, and now inflation. These wild times present unprecedented challenges for many marketers, as they navigate their own various repercussions […]
  1. Media & Marketing
Also: Earned media advice on Twitter and the success of NPR’s Planet Money videos. Hello, communicators: Public relations consultant Michelle Garrett offered some sage advice for PR pros looking to boost their earned media success: Got an opportunity to be included in an earned media story? Don’t hesitate. Move *quickly* to respond to the journalist […]
  1. Data & Insights
In 2019, independent advertising agency Terri & Sandy pushed Omnicom’s Merkley & Partners aside. It proudly won Ferrero USA’s Nutella account. In the same year, Unilever’s Seventh Generation shifted its creative account from MDC’s 72andSunny to Portland-based, indie agency Opinionated. And Kraft Heinz has been winning campaigns with its independent agency Mischief @ No Fixed […]
  1. Media & Marketing
The CPG Guys, PVSB and Sri are joined in this episode by Molly McFarland, founder & Chief Revenue Officer of AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers. With its powerful list data and unique ad products, AdAdapted helps the world’s top CPGs meet their most important […]
  1. Media & Marketing
If you’re a marketer, you’re probably wondering: How do I sound more human with my voice and tone? How do I step into my audience’s shoes the way the best brands do it?  You know, like how your paper towel brand shares a recipe for Halloween cupcakes. Or a major credit card company discusses the […]

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Editor’s Choice

  1. Channel: Dollar/Value
  2. Channel: Dollar/Value
  3. Corporate Strategy
  4. Corporate Finance
  5. Department: Consumer Durables
  6. Media & Marketing
  7. Shopper & Customer
  8. Technology & Innovation
  9. Trends & External Forces
  10. Operations & Supply Chain
  11. Stores & Formats
GOODLETTSVILLE, Tenn. — Dollar General on Thursday reported net sales of $8.8 billion for its fiscal year 2022 first quarter, an increase of 4.2% over the prior-year period. The net sales increase was primarily driven by positive sales contributions from new stores, partially offset by a slight decline in same-store sales and the impact of […]
  1. Data & Insights
  2. Corporate Strategy
  3. Department: HBC
  4. Media & Marketing
  5. Data & Insights
  6. Shopper & Customer
  7. Trends & External Forces
  8. Merchandising
WOONSOCKET, R.I. — CVS Health announced on Thursday the launch of CVS Health Virtual Primary Care, a new virtual care solution available through a single digital platform. The offering connects CVS Health’s services, clinical expertise, and data for a more coordinated and consumer-centric health care experience. The company said the new solution enables consumers to […]
  1. Retailer Media
  2. Corporate Strategy
  3. Media & Marketing
  4. Retailer Media
  5. Data & Insights
Retail media networks (RMNs) are an exciting place to run ads, because of the valuable first-party data that retailers have about their customers. RMNs create an ability to target a specific retailer’s customers and provide valuable insights into how people shop. And brands certainly are not hurting for choices. Just last week, Ulta announced a media network and the hotel chain, Marriott, the week prior. 
  1. Technology & Innovation
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces
  8. Associates & Employees
  9. Merchandising
  10. Operations & Supply Chain
  11. Stores & Formats
In 2022, the perfect store is rooted in constant evolution — a system that maybe isn’t perfect in every moment, but is agile always, malleable when needed, and capable of critical self-reflection. These innate characteristics of the modern perfect store are supported by, and in return support, the adoption of a few important technologies and […]

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