Agencies

Agencies in the retail and CPG industries.

  1. Trends & External Forces

NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink

The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […]
2 min read
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  1. Data & Insights

Sears is a shell of its former self. So why is it reopening some stores?

​[[“value”:” This audio is auto-generated. Please let us know if you have feedback. Sears and Kmart once dominated the retail landscape. When the companies merged in 2005, they had nearly 3,500 stores. For context, that’s more stores than Target, Macy’s and Lowe’s currentlyoperate. But years of business missteps have reduced the once mighty retailers to […]
5 min read
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  1. Trends & External Forces

2024 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth

2024 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth was conducted by IAB to provide the digital ad-supported ecosystem with a forward-looking view into the 2024 ad spending marketplace (including both spend levels and strategies) being projected by buy-side ad investment decision-makers, primarily at brands and agencies. This study provides: A view […]
< 1 min read
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  1. Media & Marketing

Retail Media is Omni-Funnel: How to Master It

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future […]
4 min read
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  1. Data & Insights

Need to Know: How are TV audiences measured

To measure TV audiences, you need three key ingredients: a data source (a combination of panel and big data capable of properly representing viewing audiences); technology (to capture and correctly identify viewing data); and metrics (to make sense of that viewing data for all stakeholders). This article focuses on the last two ingredients: What specific […]
5 min read
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  1. Trends & External Forces

McDonald’s Shoes Fits So Ware Them

  Regular readers of this blog know that old adage; if the shoe fits ware it, well apparently so does the marketing team at McDonald’s. Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believe relevant brands look for ways to bring comfort and convenience to their customers.  There is no doubt that McDonald’s […]
4 min read
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  1. Media & Marketing

Marketing Strategies that Will Make Your Products Fly Off the Shelves

Welcome back to the enthralling world of CPG Marketing Magic! In the first three columns, we delved into the captivating realms of CPG branding and packaging. In this month’s column, we’re ready to equip you with strategies that will not only catch the eye of retail buyers but also powerfully propel your inventory off the shelves. […]
9 min read
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  1. Media & Marketing

TV content distribution is evolving, and audiences are reaping the benefits

As content monetization remains a top priority across the streaming landscape, distribution strategies are shifting to cast much bigger nets than they have in the past—a trend we first noted in our 2023 State of Play Report. Case in point, Nielsen’s U.S. streaming top 10 list for the week of Sept. 18, 2023, included five […]
4 min read
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  1. Media & Marketing

Catalina names Kevin Hunter president and CEO

ST. PETERSBURG, Fla. – Kevin Hunter has been named president & CEO at data-driven, omni-channel media provider Catalina, effective immediately. Hunter will also serve on Catalina’s board of directors. Kevin Hunter   A six-year veteran of the company, Hunter had been serving in this role on an interim basis for the past three months. Previously, […]
3 min read
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  1. Stores & Formats

6 Effective Ways To Get More Traffic to Your E-Commerce Store

The more traffic your shopping site receives, the more casual visitors it can convert into paying customers. That sounds like a simple premise, but making it a reality requires hard work and some savvy decisions. Here are some well-trod options for boosting visitor numbers, and ideally earning more sales as well. Utilize Social Media Platforms […]
3 min read
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  1. Channel: Specialty & Other

Best Buy, Home Depot Embrace Live Video Shopping for Holiday

Ahh, holiday fare: Rudolph the Red-Nosed Reindeer, How the Grinch Stole Christmas…and live video shopping from two of the country’s biggest retailers, The Home Depot and Best Buy. Merry & Bright, Home Depot’s shoppable content series, drops its three 10-minute episodes on Nov. 1, 2023 on Vizio, where they will be accessible through the end […]
2 min read
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  1. Technology & Innovation

The Transforming Power of AI in Hospitality

Food & Wine has a piece about how Union Square Hospitality Group founder Danny Meyer – who has launched restaurants ranging from Eleven Madison Park to Shake Shack – views AI’s uses in his business. Some excerpts: •  “Meyer predicts the three areas where AI can positively impact any food service business: labor, efficiency, and […]
2 min read
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  1. Technology & Innovation

White House Issues Executive Order On AI Development

Axios reports that “the Biden administration’s long-awaited executive order on artificial intelligence will require developers of the most powerful AI systems to share critical testing information with the government.” According to the story, “Companies developing models that pose serious risks to public health and safety, the economy or national security will have to notify the […]
3 min read
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  1. Trends & External Forces

Your Views:  The Federal Way

Yesterday I did a FaceTime video about superior customer service – and cited the folks who work for the federal government, at Medicare and Social Security, as examples of efficiency, effectiveness and above-and-beyond behavior that is worth emulating. MNB reader Eric Williams wrote: I wanted to comment on your article on the federal government and […]
7 min read
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  1. CPG & FMCG

Unilever Sells Dollar Shave Club as it Refocuses on ‘Core Strategic Growth Areas’

Unilever has sold subscription razor brand Dollar Shave Club to the U.S.-based private equity firm Nexus Capital Management for an undisclosed amount. Unilever will retain a 35% minority stake in the company after the sale closes later this year. The sale comes a little over seven years after Unilever bought the buzzy DTC brand for […]
2 min read
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  1. Retailer Media

Walmart connect is back to discuss Retail Media Evolution with Ryan Mayward

The CPGGUYS are joined in this episode by …….Yes, we have for a repeat visit none other than Ryan Mayward who is Walmart Connect’s Senior Vice President of Retail Media Sales. He is responsible for leading the sales organization for Walmart Connect. His team partners with large and small Suppliers, Marketplace sellers, agencies, and API […]
2 min read
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  1. Retailer Media

Kroger to track carbon footprint of its retail media

    [[“value”:” Kroger has announced it will work with a media emission tracker Scope3 to measure the carbon performance linked with offsite media campaigns conducted by Kroger Precision Marketing, reports Yahoo! Finance.  The company claims that it is the first time a retail media network is tracking carbon emissions. Kroger Precision Marketing is […]
< 1 min read
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  1. Shopper & Customer

Inmar Intelligence 2023 Holiday Spending Survey Reveals Continued High Prices Will Make Savings Critical

Inmar Intelligence, a leading data platform company, today published the results from its 2023 Holiday Spending Survey, which unveiled insights about consumer spending behavior and trends in advance of the upcoming holiday season.
2 min read
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  1. Retailer Media

Retail Media’s Transformation is Reshaping the Industry Landscape

The retail media network (RMN) industry is undergoing a remarkable transformation. Analysts estimate that global digital retail media ad spending is on the rise, set to soar from $98 billion in 2021 to a staggering $133 billion by 2024, reflecting a CAGR of ~10.7 percent. The increased use of digital channels by consumers during the […]
3 min read
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  1. Merchandising

Optimizing Packaging for Consumer Appeal and a Positive User Experience 

Welcome back to our consumer packaged goods (CPG) marketing series! In our previous posts, we gave an overview of the most important elements you need to know to influence retail buyers and break through the branding clutter. The first post was a step-by-step journey on how to leverage the power of strategic marketing to get […]
6 min read
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  1. Technology & Innovation

Shaping what Britain buys: RTIH flags the biggest retail technology news stories of the week

It’s Friday, the weekend is almost upon us, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past five days, including Walmart, Mars Wrigley, Zippin, Amazon, Tesco, and dunnhumby. 1. Blue Yonder announces intent to acquire first and last […]
4 min read
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  1. Data & Insights

Need to Know: How to measure digital audiences and campaigns

How does digital measurement compare to TV measurement? In a lot of ways, it’s similar: It involves panels, big data and technology to capture what people are doing online and who they are. As with TV, publishers use measurement to gauge the popularity of their content and value their ad inventory, and advertisers use it […]
6 min read
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  1. Channel: Mass

dunnhumby powered Tesco Media and Insight Platform expands connected store and digital offering

Tesco Media and Insight Platform, powered by dunnhumby, has unveiled a range of new onsite and in-store media channels. At an Upfront event in London, updates were announced including Scan as You Shop media, new in-store digital screens and new onsite digital performance ads. “Tesco are leading the way in retail media, giving brands and […]
2 min read
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  13. Stores & Formats

NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink

The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […]
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