Consumers

Articles on consumers & consumption.

  1. Data & Insights

Why Retailers Need Data Competency Before Compliance

In the ever-evolving landscape of data privacy, businesses and marketing leaders are facing significant challenges when it comes to understanding and achieving data compliance. The introduction of new cookie-less addressability solutions and interoperability standards across ID resolution platforms has made it increasingly difficult for retail brand teams to navigate and identify the right path towards […]
2 min read
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  1. Shopper & Customer

Demographic-Driven Promotional Strategies Are Crucial This Holiday Season

In 2023, a prevailing theme that has ensnared retailers is the phenomenon of consumer behavior. Both sentiment and spending have been unstable, leading business leaders through a whirlwind of changing strategies based on predictions that never quite came to fruition. Economists collectively anticipated that an impending economic downturn would dissuade consumers from depleting their savings. […]
3 min read
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  1. Data & Insights

Behind the Retail Checkout: The Importance of Tokenization and Data Portability

A frictionless checkout experience and a need for data security and portability are crucial concerns for retailers and consumers alike. On one side, consumers demand payment optionality at checkout, while on the other, retailers strive to meet that challenge by utilizing various payment service providers (PSPs) and payment methods. It’s no wonder then that at […]
2 min read
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  1. Trends & External Forces

FTC, 17 States Sue Amazon on Antitrust Charges

The Federal Trade Commission (FTC) and 17 state attorneys general filed a sweeping antitrust lawsuit against Amazon.com Tuesday seeking to bar the company from allegedly abusing its powers to raise prices for shoppers and levy high fees against businesses that sell on its platform. The lawsuit, filed in Western Washington district court, marks a historic political […]
< 1 min read
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  1. Channel: Club

Costco faces huge mattress recall

    [[“value”:” Costco is in the process of contacting customers directly about recalled mattresses. The U.S. Consumer Product Safety Commission issued the recall, involving 48,000 mattresses due to a mold exposure risk, reports CNN. The product was sold exclusively at Costco between January and June in the Northwest U.S. and the San Francisco Bay […]
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  1. Trends & External Forces

FTC Suit Claims Amazon Illegally Maintains Monopoly Power

Editor’s Note: This article has been updated since it was published earlier today. A long-expected lawsuit has been filed by the Federal Trade Commission (FTC) and 17 state attorneys general against Amazon, alleging that the company uses “interlocking anticompetitive and unfair strategies to illegally maintain its monopoly power,” according to an FTC statement. The agency […]
3 min read
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  1. Media & Marketing

Nedap teams with Foot Locker to extend RFID project to new Eastern European stores

Sports fashion and apparel retailer Foot Locker has extended the Nedap iD Cloud RFID solution to its new Eastern European stores. This means that the project, which kicked off in 2018, now involves over 650 stores across Europe. By using RFID tagged merchandise from brands such as Nike, adidas, and PUMA, Foot Locker says that […]
2 min read
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  1. Media & Marketing

Amazon Converts Prime Video To Ad-Supported Offering

Amazon plans to start running commercials on Prime Video starting early next year, essentially converting a subscriber-supported service to an ad-supported platform. There will be an option for users who don’t want ads.  They will be able to pay $2.99 a month – or almost $36 a year on top of the $139 annual Prime […]
4 min read
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  1. Channel: Drug

CVS Is Permanently Closing Hundreds of Stores for a Surprising Reason

As the pandemic’s impact on brick-and-mortar retail lingers, the U.S. drugstore landscape is undergoing significant changes. CVS, the largest drugstore chain in America, is implementing a policy change that will lead to the closure of hundreds of stores over the next three years, aiming to optimize store locations based on population shifts and consumer buying…
< 1 min read
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  1. Shopper & Customer

Smaller Menus Speed Up Service

  The old adage ‘time is money’ has not changed and if your menu has out grown it’s welcome it just might be tie to remove lot’s old menu items and add one or two new featured items to let your customers know your business is still relevant and not just a vestige of the […]
4 min read
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  1. Operations & Supply Chain

Retailers, the Clock is Ticking: Optimize Your Supply Chains for the Holiday Shopping Onslaught Now

The retail landscape is swiftly gearing up for its busiest time of year, punctuated by Black Friday and Cyber Monday (BFCM). New research paints a picture of an industry feeling the pressure, grappling with economic hurdles, data inconsistencies, and rising costs. Amidst global supply chain disruptions, fluctuating consumer demands and spending, the urgency for brands […]
4 min read
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  1. Data & Insights

The Mobile Way: Activating Messaging Channels for Better CX 

April marked 50 years since the first mobile phone call. Since then, mobile devices have matured to become the remote control for our lives, our primary point of digital interaction. Most desktop activity has moved to mobile, providing consumers the ability to instantaneously search the web, shop for goods and services, track online orders, find […]
3 min read
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  1. Trends & External Forces

The INFORM Act: Will Counterfeiters Scatter Like Cockroaches Under a Light?

Consumers, retailers and intellectual property (IP) owners are likely to benefit from the INFORM Consumers Act. The sale of counterfeit and pirated goods totaled $509 billion globally in 2016, according to an OECD report. Traditionally, individuals sold such goods at flea markets and on street corners. Today they reach a much wider audience through online […]
3 min read
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  1. Department: Food

Worth Watching:  How To Sell Apples

Once again, Stew Leonard’s offers a lesson in how to communicate effectively with shoppers – in this case, via a video sent to customers in an email this weekend.  In it, Stew Leonard Jr. talks about the organic apples his stores source from Quincy, Washington – it is an excellent example about how to bring […]
< 1 min read
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  1. Channel: Grocery

Hy-Vee Launches Proprietary Retail Media Network

The Des Moines Register reports that Hy-Vee las launched “a marketing media subsidiary … RedMedia will allow companies to reach consumers through various Hy-Vee platforms, including advertising in Hy-Vee stores and on Hy-Vee’s digital websites. The business-to-business marketing firm will be at least the 10th Hy-Vee subsidiary. The story says that RedMedia is designed to […]
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  1. Department: Food

Confused About Retail Food Channel Blurring

  Food that can be found at the intersection of cook from scratch at home and retailer prepared fresh food sold as a meal component is Grocerant niche food.  The Grocerant niche targets the time-starved consumers, not with ingredients rather with Ready-2-Eat or Heat-N-Eat fresh prepared meals and meal components that can be bundled into a […]
2 min read
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  1. Department: Food

Ethical Sourcing Storytelling: Why it’s Important for Retailers and Brands

Fair Trade month is observed in October to raise awareness about fair trade practices and products. It’s a time to celebrate ethical and sustainable shopping and support products that prioritize fair wages, safe working conditions, and environmental responsibility. When products are sold as Fair Trade Certified, a fraction of the sale returns to the producer […]
4 min read
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  1. Technology & Innovation

Dissolving martech? Tech stack aggregation brings more power to marketing, more control to IT

Was it John Lennon who wrote, “Imagine there’s no martech, I wonder if you can?” I may be misremembering that lyric. But it’s what came to mind when I saw the above chart. It’s from a new Gartner report, 4 Actions to Improve Martech ROI, and it reveals a pretty dramatic shift in ownership of […]
6 min read
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  1. Retailer Media

The Digital Metrics That Matter for Commerce Success Today DSI

“Not all sales are created equal. We’re kind of starting a new startup cycle. At the same time, I don’t want to say ending the old cycle, but you’re slowing down the traditional cycle. We have to invest ahead of the curve, or we won’t be around to use what we already have.” — Chris […]
9 min read
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  1. Technology & Innovation

How to Win in Retail: Less Science, More Art

By Doug Stephens Over the last 20 years, technology has transformed retail. Mobile phones have become essential conduits for communication, entertainment and commerce. Technologies like augmented reality, once a novelty, have become commonplace digital merchandising and selling tools. E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has […]
7 min read
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  1. Channel: Dollar/Value

BP hires former Lidl UK marketing director for convenience retail role

[[ by BP has appointed former Lidl UK marketing director Claire Farrant as VP of marketing for its mobility and convenience retail business in Europe. Farrant spent ten years in senior positions at Tesco prior to joining Lidl in 2015. At Lidl, she played a crucial role in expanding the retailer’s market share and was […]
< 1 min read
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  1. Data & Insights

FreshTake will Extend and Expand Mitchell Grocery

  Interactive and participatory a new foodservice concept, FreshTake, will feature several foodservice concepts, extensive seating, and multiple entertainment options to entice consumers to stay longer, come back more frequently, and spend more according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Here is a little background, Jackson Mitchell, is a fourth-generation […]
3 min read
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  1. Channel: Ecommerce & Digital

Engaging Consumers through Last Mile Delivery with Shipt’s Katie Stratton

The CPG Guys are joined by Katie Stratton, Chief Growth Officer at Shipt which provides personal shopping and delivery and is available to 80% of households in more than 5,000 U.S. cities. Follow Katie Stratton on LinkedIn at: https://www.linkedin.com/in/katieserkinstrattonFollow Shipt on LinkedIn at: https://www.linkedin.com/company/shipt/Follow Shipt online at: http://shipt.com  Katie answers the following questions: Can you […]
2 min read
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  1. Channel: Convenience

7-Eleven Expanding it’s ‘Halo’ of Better-4-You

  Doing good work while working to do good is a formula that edifies both customers and employees to your brand. In the case of 7-Eleven focusing on doing good, will benefit Children’s Miracle Network hospitals, employees while garnering favor with consumers according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. So, […]
3 min read
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  1. Department & Category

Study:  Ultra-Processed Food, Beverages Linked To Female Depression

USA Today reports that “consuming high amounts of ultra-processed food and drinks could increase the risk of developing depression in women, new research suggests. “The findings indicate this is especially true with the consumption of artificial sweeteners and artificially sweetened beverages, according to the study published Wednesday in the journal JAMA Network Open … The […]
2 min read
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  1. Department: Consumer Durables
  2. Department: Consumer Durables
  3. Corporate Strategy

Lego Abandons One of Its Projects To Make Oil-Free Bricks -FT

Danish toymaker Lego has reportedly abandoned a prominent initiative to eliminate oil-based plastics from its bricks. This decision comes after the company discovered that the new material, recycled polyethylene terephthalate (RPET), would result in higher carbon emissions. Lego’s CEO, Niels Christiansen, mentioned that extensive testing revealed it was challenging to find a material that met…
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  1. Channel: Drug
  2. Shopper & Customer
  3. Trends & External Forces
  4. Stores & Formats

CVS Is Permanently Closing Hundreds of Stores for a Surprising Reason

As the pandemic’s impact on brick-and-mortar retail lingers, the U.S. drugstore landscape is undergoing significant changes. CVS, the largest drugstore chain in America, is implementing a policy change that will lead to the closure of hundreds of stores over the next three years, aiming to optimize store locations based on population shifts and consumer buying…
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  1. Channel: Ecommerce & Digital
  2. Corporate Strategy
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces

Amazon Invests $4 Billion in AI Company Anthropic

Amazon will invest up to $4 billion in Anthropic and gain a minority ownership position in the company, part of a deal that will have Amazon Web Services (AWS) become Anthropic’s primary cloud provider. Anthropic will make its future AI foundation models accessible to million of developers, as well as provide AWS customers with early […]
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  1. Channel: Marketplace
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Retailer Media

Shopify Audiences Adds Criteo, Its First Open Web Ads Partner

Shopify Audiences debuted last year with only Google and Meta. In January, Pinterest was added to the mix. Now TikTok, Snap and, notably, Criteo will be able to plug into The post Shopify Audiences Adds Criteo, Its First Open Web Ads Partner appeared first on AdExchanger.
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