Consumers

Articles on consumers & consumption.

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  1. Channel: Drug
Rite Aid today published its third annual corporate sustainability report, detailing the company’s enhanced Environmental, Social, and Governance (ESG) strategy. The report introduces four key pillars underpinning Rite Aid’s sustainability efforts: building a thriving planet, thriving business, thriving workplace, and thriving community. Trent Kruse, senior vice president, investor relations and treasury, Rite Aid. “As a […]
  1. Channel: Grocery
Albertsons Companies has teamed with DoorDash to offer on-demand grocery delivery from nearly 2,000 Albertsons banner stores across the US, including Safeway, Vons and Jewel-Osco, via the DoorDash marketplace app. Albertsons will offer more than 40,000 grocery items, including fresh and prepared foods and core grocery, floral and convenience items at select stores. Additionally, in some markets, […]
  1. Channel: Mass
Fast Company has a story about how “by 2040, Target aims for 100% of its own products to be designed for a circular future.” The goal, the article says, “is part of a larger sustainability strategy by the retailer called Target Forward, which has three main objectives: to design and elevate sustainable brands, to eliminate […]
  1. Channel: Ecommerce & Digital
Bloomberg writes that “grocery sales accelerated in late May and early June,” confounding analysts ” who expected robust grocery-store sales to diminish as the year progressed and as vaccinated Americans returned to offices, restaurants and travel. It can’t be explained by inflation, because grocers are also returning to their normal practice of discounting, which partially […]
  1. Data & Insights
Concerned Shoppers Are Taking Control During the lockdown months, many shoppers had limited options when it came to their health routines. Some gyms and fitness classes were closed, while plenty of people didn’t feel comfortable returning to in-person workouts anyway. Between those restrictions, a desire to stay healthy (and out of the doctor’s office), and […]
  1. Channel: Mass
It’s no surprise that the coronavirus pandemic has changed the way we shop, especially when it comes to groceries. Grocery delivery apps experienced a record number of downloads in March 2020, and by the following month, Walmart Grocery (which is now integrated into the Walmart app) surpassed Amazon as the No. 1 shopping app on […]
  1. Media & Marketing
If you’re a business owner or if you interface with customers, you’ve probably heard the term “CRM” bantered around. But what is CRM, and what does CRM do? And more importantly, what can a CRM do for your business to help it grow? What is CRM?  CRM stands for Customer Relationship Management, and it’s a […]
  1. Shopper & Customer
Measurement has long been a critical aspect of efficient marketing practices. That said, marketing technology hasn’t always been as rich in its capabilities as it is today. But as martech has improved over the years, engagement with media has grown increasingly more fragmented, elevating the challenges marketers have in proving the returns on their investments […]
  1. Trends & External Forces
Few industries were prepared for the massive disruption that the COVID-19 pandemic caused throughout 2020, and even fewer were able to find a way to grow. The video game industry, however, did just that, with 82% of global consumers reporting that they played video games and watched game content during the height of the COVID-19 […]
  1. Shopper & Customer
We’ve long heard about the importance of providing consumers with a frictionless commerce experience. This means removing obstacles between someone discovering a new product and becoming a (hopefully repeating) customer such that the journey is organic, streamlined, and delightful. 
  1. Channel: Drug
Retailers including Amazon, CVS, Dell, Kroger, Macy’s, Nike, Nordstrom, Sephora, Target, Victoria’s Secret and Walgreens have added buy now, pay later capabilities from AfterPay via the payment provider’s app. Select customers can shop at these and other merchants by choosing a brand in the Afterpay Shop Directory and then paying for their purchase in installments. […]
  1. Channel: Apparel
PVH Corp. is selling its Heritage Brands portfolio — which includes the Izod, Van Heusen, Arrow and Geoffrey Beene brands — to fellow brand management firm Authentic Brands Group for approximately $220 million. PVH had been working to optimize the Heritage Brands portfolio over the past few years amidst a shifting of resources to “higher-return businesses,” said […]
  1. Shopper & Customer
Voyado, the Nordics’ leading customer experience platform, has published the findings of its 2021 Shopping Index, highlighting that consumers across Europe are spending more, but buying less when compared to 2020. The Index, based on 16 million purchase occasions, shows that in the first three months of 2021, consumers spent an average of 28 percent more […]
  1. Channel: Marketplace
With the vast number of products available to purchase online, consumers have more choice than ever, and it can be easy for brands to struggle to manage and follow up on the available data, especially when setting pricing on marketplaces. However, as more than 50% of online shoppers will now regularly compare sellers to find […]
  1. Department & Category
While every food delivery company is trying to get an edge on its rivals with discount codes, faster service, and a turn into the realm of spooky with ghost kitchens and dark stores, a startup built on a lighter, social concept — letting people see what their friends are chomping on, making it possible to […]
  1. Trends & External Forces
The COVID-19 pandemic has accelerated the growth of ecommerce, with the U.S. Census Bureau reporting a 36.7% increase in online sales in Q3 2020 compared to the same time in 2019. This shift has naturally led to conversations among retailers, real estate developers and property landlords about where brick-and-mortar retail fits this “next normal” of […]
  1. Channel: Ecommerce & Digital
Sixteen percent of Prime Day shoppers purchased grocery items, while 28% bought consumer electronics, according to preliminary data from Numerator. Dive Brief: Sixteen percent of consumers who made purchases from Amazon during the retailer’s two-day Prime Day event this week bought groceries, according to preliminary survey data released by market research firm Numerator. Amazon-branded products accounted for […]
  1. Shopper & Customer
It takes time to fix privacy problems without hurting ad-dependent websites, the search giant says.
  1. Trends & External Forces
Plan to remove web-tracking technology from Chrome has faced pressure from competition regulators, privacy zealots and the digital-media industry
  1. Shopper & Customer
John Tyreman, director of marketing at Silverback Strategies, shares insight on consumer behavior during the pandemic and how some of this behavior is likely to stick post-pandemic as restrictions ease and the economy returns to normal. One thing is clear: consumers experienced a new level of convenience that they would like to see continue.
  1. Merchandising
How Digital Shelf Contributes to Omnichannel Marketing Retail isn’t what it used to be. We used to solely rely on brick and mortar stores a few decades ago, but now, we have physical stores, online stores, mobile phones, text message marketing, and so much more. With the rise of the Internet and mobile technologies, these […]
  1. Channel: Convenience
  Driving customer frequency is more important today than ever.  Building a brand with a loyal following requires that your brands price, value, service equilibrium reflects what customer want according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. At the intersection of dinner, technology, and any restaurant brand today there is a […]
  1. Media & Marketing
By Sacha Michaud, Co-Founder, Glovo It has been more than a year since Italy announced the first of Europe’s coronavirus lockdowns. Across the continent countries began to follow suit, slamming the shutters down on public life in an effort to curb the spread of coronavirus. Slowly and then all at once the world changed.  The […]

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  1. Trends & External Forces
Retail recovery is proceeding at different rates in various parts of the US. In May 2021, we adjusted our retail recovery heat map model to include the following factors: Economic sentiment — based on household expected loss of income in the next four weeks Change in cases — 14-day percentage change in cases Saturation of […]

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