Consumers

Articles on consumers & consumption.

  1. Data & Insights

How are your peers splitting their media budget between traditional and digital channels?

With the increasing prominence of social and retail media, how can advertisers strategically allocate resources between digital channels, optimized for bottom-funnel conversions, and traditional channels, like TV and radio, for building brand equity and awareness at the top of the funnel? It’s been a favorite question among marketing pundits, and the consensus today is that […]
4 min read
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  1. Media & Marketing

Brand Commercial Growth with Sargento’s GM Erin Price

The CPGGUYS are joined in this episode by Sargento Foods General Manager, Erin Price. She is a General manager with significant experience in strategic planning, marketing, communications and brand management at leading CPG firms like General Mills, Johnson & Johnson & spectrum brands. Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/ Follow Erin Price […]
2 min read
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  1. Data & Insights

Can Walmart Succeed in the C-Store Space? Five Hurdles They Must Overcome

  For decades, grocery retailers have struggled to break into the convenience store (C-store) space. While on the surface, grocery and C-store operations may seem similar—both selling food and essentials—the reality is vastly different. Grocery chains that have attempted to transition into C-store retail, such as Safeway, Kroger, and Albertsons, have largely failed because they […]
5 min read
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  1. Shopper & Customer

More consumers seeking alternatives to chocolate eggs at Easter, survey shows

According to product intelligence platform Vypr, a significant 39% of consumers are cutting back on chocolate eggs this year, while 24% plan less than £5 in on Easter gifts. While health concerns have led 29% of consumers to scale back their Easter egg purchases, sustainability… This story continues at More consumers seeking alternatives to chocolate […]
< 1 min read
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  1. Corporate Strategy

Mango Ramps Up Data-Driven Planning for Global Operations

International fashion brand Mango is implementing a new AI software platform to transform its planning and decision-making. Operating nearly 2,850 stores in 120 markets, Mango must dynamically navigate demand fluctuations, evolving consumer preferences and supply chain complexities. Using o9’s Merchandise Financial Planning (MFP), Assortment Planning and Demand Planning capabilities, the brand will replace fragmented, outdated […]
< 1 min read
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  1. Media & Marketing

Pinterest Plans Coachella Pop-Up, Forecasts Festival Season Fashion Trends

Pinterest is marking the second year of its partnership with the Coachella Valley Music and Arts Festival with a preview of the hottest festival-inspired trends and an immersive pop-up designed by Chappell Roan’s creative director. During both weekends of the festival, April 11-13 and April 18-20, this on-site space will allow visitors to use the […]
2 min read
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  1. Channel: Grocery

Hy-Vee RMN Deploys Carrot Ads Solution; Instacart Extends Ad Placements to Smart Carts

The 570-store Midwestern supermarket retailer Hy-Vee will expand its partnership with Instacart by adopting the platform’s Carrot Ads solution. This new integration will give Hy-Vee RedMedia access both to Instacart’s ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands. All those brands will also now have access to […]
3 min read
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  1. Technology & Innovation

BuyBuy Baby Sets Due Date for Online (Re)Birth

BuyBuy Baby will officially re-enter the world of online retail on May 8, 2025, just days before Mother’s Day. This rebirth of sorts will kick off with a “Baby Days” event featuring daily giveaways and top-rated baby essentials. Beyond Inc. acquired BuyBuy Baby in February 2025 for $5 million, reuniting the brand with its former […]
2 min read
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  1. Shopper & Customer

Casey’s Evolving Success with Migrating Consumers

  The convenience store landscape has undergone a dramatic transformation over the past two decades, evolving from a quick stop for fuel and packaged snacks to a robust competitor in the foodservice industry according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Leading the charge in this evolution is Casey’s General Stores, […]
5 min read
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  1. Shopper & Customer

As Retail Media Networks Grow, Amazon is Changing the Game and Driving Consolidation

As retail media networks (RMNs) continue to expand, marketers are facing an increasingly complex landscape. With more than 200 RMNs now out there, each operating differently with unique requirements, the options for advertisers are endless — and overwhelming. Earlier this year, Amazon announced its Retail Ad Service, which could reshape the retail advertising landscape, offering […]
4 min read
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  1. Shopper & Customer

Amazon’s Struggles in the Grocery Sector: Lessons from Pricing Policies and Market Dynamics

  Amazon’s ambitious entry into the grocery sector has been marked by a series of strategic shifts, yet it continues to face significant challenges in solidifying its position according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Recent developments, including the merging of corporate teams at Amazon Fresh and Amazon Go, have […]
5 min read
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  1. Channel: Restaurants

KFC Stumbles with Pricing: A Look at How the Once-Dominant Brand Lost Its Way

  For decades, KFC reigned supreme in the home meal replacement category, offering families an affordable and convenient way to enjoy fried chicken at home. As consumer preferences evolved, so did the competition, with grocery stores expanding their ready-to-eat meal options and fast-food rivals introducing budget-friendly deals. KFC, once a leader in value, has struggled […]
4 min read
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  1. Agencies & Vendors

Consumer Motivations With NielsenIQ’s COO Tracey Massey

The CPG Guys are joined in this episode by Tracey Massey, Chief Operating Officer at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ […]
2 min read
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  1. Channel: Restaurants

Wendy’s: The Real MVP of March Madness Marketing

  In the competitive arena of fast-food marketing, Wendy’s has mastered the art of staying fresh—not just with its never-frozen beef but with its consumer-focused, basketball-fueled approach. As the Official Hamburger of March Madness, according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® Wendy’s has dribbled its way into the hearts (and […]
3 min read
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  1. Shopper & Customer

Danielle Crawford Media: Guiding Businesses Towards a Stronger Online Reputation

Source: Danielle Crawford Media (EZ Newswire) NEW YORK, NY — In today’s digital era, a business’s reputation is no longer confined to word-of-mouth recommendations or physical interactions. The online landscape has dramatically expanded how companies are perceived, making online reputation management (ORM) a critical factor for success. New York-based Danielle Crawford Media specializes in helping […]
3 min read
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  1. Channel: Ecommerce & Digital

Amazon Sues Consumer Watchdog Over Directive Holding Platform Responsible for Recalled Products

Amazon has sued the U.S. Consumer Product Safety Commission (CPSC) over its 2024 directive that said the marketplace operator was responsible for the sale of hazardous and recalled products on its platform, even those listed by third-party sellers, according to multiple news reports. Amazon has long disputed the assertion that it qualifies as a distributor […]
2 min read
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  1. Media & Marketing

How to Build Brand Identity Through Recipe Development

A picture is worth a thousand words, right? In today’s fast-paced digital world this has never been truer. With 65% of people being visual learners, it’s clear that the way you present your brand visually makes all the difference.   Research shows that 95% of viewers can retain a message when it’s experienced visually, compared […]
4 min read
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  1. Department & Category

Who is Eating What When?

  The food and beverage retail world is undergoing a significant transformation according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Consumers are reshaping their eating habits, with a remarkable return to home-prepared meals—a trend not seen at this level since 2000. That said, let’s see look at some of what The […]
4 min read
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  1. Channel: Drug
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  13. Stores & Formats

Walgreens Agrees to $10B Sycamore Partners Acquisition

Walgreens Boots Alliance (WBA) has finalized a deal with private equity firm Sycamore Partners to take the company private after being in the stock market for nearly 100 years. Sycamore will pay $11.45 per share in cash for the Walgreens business, according to a company announcement. Shareholders can receive up to $3 more per share […]
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  1. Channel: Grocery
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  17. Owned Brands (Private Label)
  18. Stores & Formats

Kroger Announces Resignation of CEO Rodney McMullen

The Kroger Co. (NYSE: KR) today announced that Chairman and Chief Executive Officer Rodney McMullen has resigned from the Company following a Board investigation of his personal conduct that, while unrelated to the business, was inconsistent with Kroger's Policy on Business Ethics.
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  1. Data & Insights
  2. Partnerships & Alt Profit
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  4. Data & Insights
  5. Shopper & Customer

Valentine’s Day flower sales could shift to FTD, other brands in 2025

1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
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