Consumers

Articles on consumers & consumption.

  1. Trends & External Forces

Tariff Refunds Begin, But Uncertainty Persists

The New York Times reports that “the U.S. government has started to refund some of the roughly $160 billion collected from tariffs that the Supreme Court deemed illegal, plus interest, turning what was once a prized windfall for President Trump into a liability on the federal balance sheet. “At least two businesses confirmed this week […]
2 min read
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  1. Trends & External Forces

Discounts, Demand & Discovery: Sephora & Ulta Spring 2026 Sale Recap

Download the report to uncover how Sephora and Ulta’s Spring 2026 beauty sales events shaped shopper behavior, category demand, ecommerce performance, and brand momentum across the prestige beauty market. Spring beauty promotions remain one of the most influential periods for the beauty industry, driving major shifts in consumer spending across makeup, skincare, fragrance, and hair […]
< 1 min read
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  1. Channel: Mass

From Pitch to Shelf: How to Scale Your Supply Chain After Your First Big Retail Win

Congratulations! You have just landed your first major deal with a big-box retailer. Your product is slated to hit the shelves of dozens, hundreds, or perhaps even thousands of locations. The champagne has been popped, and the team is celebrating. However, now the REAL work begins! The transition from pitching to scaling is where many […]
5 min read
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  1. Media & Marketing

TV Industry Trends: Larger Screen Sizes, Value-Driven Shifts, and the Growth of 98” TVs

Download our latest report to understand how television demand, brand share, pricing dynamics, and shopper purchasing behavior are evolving across the TV category. Television purchasing behavior is continuing to evolve as consumers increasingly gravitate toward larger screen formats and more value-oriented purchasing decisions. Using transaction-level data across major online retailers, YipitData analyzes how brand positioning […]
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  1. Merchandising

What Retail Buyers Look for in New and Emerging Product Brands

If you’ve successfully built a direct-to-consumer (DTC) brand with strong online sales and a loyal following, you might feel ready for the next big leap: getting your product onto physical store shelves. But walking into a meeting with a buyer from Target, Sephora, or Whole Foods is very different from running Facebook ads. The retail […]
5 min read
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  1. CPG: Food

Aqua Libra celebrates ‘The Wonder of Water’ with new campaign

Aqua Libra has unveiled its largest marketing push to date with the launch of “The Wonder of Water”, a multi-channel campaign designed to capitalise on growing consumer demand for healthier hydration options. The campaign highlights Aqua Libra’s flavoured sparkling water range and its “Flavour Tap”… This story continues at Aqua Libra celebrates ‘The Wonder of […]
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  1. Trends & External Forces

Men’s Wellness Needs a Hormone Reset 

Men’s wellness is evolving. Once defined by physical fitness and performance, it’s now expanding to include mental wellbeing, appearance, fertility, and longevity—areas deeply shaped by hormones yet historically overlooked in men’s health conversations.  The Growing Role of Hormones in Men’s Health  Today, men are beginning to connect hormones to how they feel, function, and age. Interest in hormone testing and at‑home diagnostics is rising […]
4 min read
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  1. Stores & Formats

Which Restaurant is Winning the Price, Value, Service Equilibrium?

  The competitive landscape in 2026 makes one fact unmistakable: the brands winning share of stomach are those that have mastered the Price, Value, Service Equilibrium. This is no longer a theoretical framework—it is the operating system of modern foodservice. Consumers are not just price sensitive; they are precision evaluators of total meal value, comparing […]
5 min read
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  1. Data & Insights

Food Delivery Is No Longer a Feature—It’s a Standalone Retail Channel

  The evidence is no longer anecdotal. Food delivery has evolved into a fully distinct retail channel—complete with its own economics, shopper behavior patterns, merchandising strategies, and competitive dynamics. Treating it as merely an “extension” of restaurants or grocery stores is strategically outdated according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. […]
5 min read
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  1. Data & Insights

AI-Powered Pricing: The Future of Retail — or a Friction Point?

In an era of tariff swings, rising costs and AI-powered deal hunting, pricing has become one of the most complex (and consequential) levers in retail. In this episode of Retail Remix, host Nicole Silberstein speaks with Revionics’ Matt Pavich about how retailers are using AI-driven pricing to stay competitive without eroding consumer trust. Matt breaks […]
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  1. Trends & External Forces

How to Price Your Product for Retailers

Every year, millions of inventors and entrepreneurs launch great ideas and innovative products. Yet, only a small percentage make it onto retail shelves. One of the most common reasons? Poor pricing strategy. Knowing how to price your product for retailers is one of the most fundamental skills that can make or break your business. Setting […]
3 min read
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  1. Shopper & Customer

Snacking Rewired: Why Gen Z Is Replacing Legacy Brands—and What It Will Take to Win Them Back

The shift away from legacy snack brands is not a passing preference cycle—it is a structural reset in how younger consumers define value, trust, and quality in food. What is emerging is a measurable reordering of the snack category, driven by ingredient transparency, functional nutrition, and price-value recalibration. At the center of this shift is […]
5 min read
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  1. Data & Insights

Purpose-Driven Growth with MadTree Brewing’s John FitzGerald

The CPG Guys are joined in this episode by John FitzGerald, Sr Director of Growth at Mad Tree Brewing Company. Founded in 2013, MadTree is an award-winning brewery that’s rooted in Cincinnati and planted in purpose. Driven to craft great beer – but more importantly – build a business dedicated to doing good, MadTree protects […]
2 min read
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  1. Department: Beverage

Caribou Coffee Targets Starbucks with a Structural Value Play—Not a Promotion

  Caribou Coffee has launched an Everyday Value Menu (starting at $2) designed to compete directly with Starbucks across price architecture, service friction, and flavor accessibility. This is not a limited-time offer—it is a repositioning intended to increase visit frequency, attachment rate (food + beverage), and customer lifetime value.  According to Steven Johnson Grocerant Guru® […]
4 min read
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  1. Data & Insights

April 2026 Retail Metrics are in!

April 2026 Retail Metrics: April’s numbers are in — and furniture and mattress are moving in opposite directions. In mattress, traffic surged 45% year-over-year and prospecting activity more than tripled, yet conversion fell sharply and time with customers continued to drop. The opportunity is clearly there — closing it is the challenge. April isn’t a […]
2 min read
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  1. Channel: Drug

WIC Authorization at CVS Isn’t Adoption: Why CVS Health, Walgreens, and Drug Chains Still Face a Long Road to Relevance

  The headline sounds like progress—but let’s not confuse authorization with adoption. What CVS Health has accomplished in Rhode Island is operational alignment, not behavioral change. And in the WIC ecosystem, behavior—where and how benefits are actually redeemed—is everything. Meanwhile, competitors like Walgreens and other drug store operators face the same structural friction: WIC shoppers […]
5 min read
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  1. Shopper & Customer

The Lord Be With You. But Not With Your Customer Service Needs.

Terrific front page story in the New York Times this morning that says so much about how terrible customer service can be, creating friction that can disenfranchise consumers from the companies with which they trying to do business. Here’s how the Times sets up the lesson: “Even the Vicar of Christ can be thwarted by […]
2 min read
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  1. Technology & Innovation

Your Views:  Amok Time

MNB the other day took note of a New York Times report that “Maryland this week became the first state in America to ban grocery stores and third-party delivery services like DoorDash from using customers’ personal data to set higher prices. “The practice — supported by artificial intelligence and known as dynamic pricing or surveillance […]
6 min read
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  1. Trends & External Forces
  2. Shopper & Customer
  3. Technology & Innovation
  4. Trends & External Forces
  5. Associates & Employees
  6. Merchandising
  7. Stores & Formats

Walmart to Expand Digital Shelf Labels Chainwide

Walmart will deploy digital shelf labels (DSLs) chainwide this year, doubling the approximately 2,300 U.S. locations currently using the technology (Walmart U.S. operates more than 4,600 stores). With more than 120,000 items in a typical Walmart store, managing price changes manually requires significant associate hours. Additionally, these DSLs are equipped with LED lights that make […]
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