Holiday & Events Paramount, CBS launch sports creator studio ahead of Super Bowl LVIII The CBS Sports Creator Studio connects brands with sports influencers and creators for a range of content strategies. MarketingDive September 26, 2023September 26, 2023 < 1 min read Holiday & Events 0 Saving Bookmark this article Bookmarked
Holiday & Events Foot Locker Donates Shoes and School Supplies to 3,000 Kids in Need Foot Locker and Fred Jordan Missions, which serves people in need in the Los Angeles area, have continued their three-decade-plus partnership with donations of new shoes, backpacks and school supplies to more than 3,000 underserved children. The 35th annual “Care for Kids” Back-to-School Giveaway took place on Sept. 22 on the streets of the city’s […] Retail TouchPoints September 25, 2023September 25, 2023 < 1 min read Dept. ApparelPhilanthropyMarketing: Social MediaHoliday & EventsDept. NonfoodAssociatesPartnershipsDept. Toys & GamesDept. Grocery 0 Saving Bookmark this article Bookmarked
Holiday & Events Leveraging the Work Opportunity Tax Credit to Bolster Holiday Season Hiring If you’ve spent any time at a major retailer recently you know the holiday season is rapidly approaching. Retailers all over the United States are preparing for what’s typically their busiest time of the year. However, this year, retailers are finding it difficult to find qualified employees to fill their seasonal hiring needs due to […] Andrew Sloss September 22, 2023September 22, 2023 < 1 min read AssociatesHoliday & Events 0 Saving Bookmark this article Bookmarked
Holiday & Events Why Retailers Should Reassess Their Data Tracking Strategies Ahead of the Holidays With online shopping maintaining its edge over the in-store experience post-pandemic, brands are already focusing on their e-commerce advertising strategies ahead of the holidays — from social media integration to maximizing their use of consumer data. According to a recent survey, a staggering 66 percent of e-commerce decision makers said they were prioritizing collecting first-party customer data in […] Jean-Paul Schmetz September 22, 2023September 22, 2023 3 min read Data & InsightsTechnology & InnovationConsumersAIHoliday & EventsShoppersTargetReturnsGoogleMarketing: Social MediaStrategyESG and CSRCOVID19Brick and MortarAssociatesAmazonThick DataExecutivesGovernmentMarketing: Direct & PersonalizationMarketing: In StoreMarketing: Loyalty & SubscriptionMeta (Facebook) 0 Saving Bookmark this article Bookmarked
Holiday & Events ’Tis the Season to Bust 3 Customer Experience Myths The holidays are filled with myths, misconceptions and half-truths. We’ve all heard them: “Santa is real,” “I love this heinous sweater,” or “I’m not sure where that last cookie went.” When it comes to the retail industry, myths about customer experience (CX) are some of the most pervasive. During the holiday season, it’s critical for […] Candy Digges September 22, 2023September 22, 2023 3 min read Customer ExperienceShoppersTechnology & InnovationAIConsumersHoliday & EventsTech: RoboticsConsultingThick DataDept. Natural / OrganicMarketing: Loyalty & SubscriptionExecutivesPredictions and ForecastsDept. ApparelMarketing: In StoreDept. OTCDept. Beverage 0 Saving Bookmark this article Bookmarked
Holiday & Events US Postal Service Won’t Institute a Holiday Season Surcharge The U.S. Postal Service, fresh off several consecutive significant price hikes, will not include a surcharge this peak season for mailers and shippers sending items during the holidays. The announcement marks a departure from recent USPS strategy, which has increased its prices between early October and mid-January for the last few years. Postal management pointed […] Joe Keenan September 22, 2023September 22, 2023 < 1 min read Holiday & EventsDeliveryAssociatesSustainabilityStrategyMarketing: In StoreDept. FreshConsumers 0 Saving Bookmark this article Bookmarked
Holiday & Events Amazon, Target ramp up holiday hiring [[“value”:” Amazon and Target have released their holiday hiring plans for the season, reports the Associated Press. Amazon plans to hire 250,000 workers for the holidays and Target plans to add nearly 100,000 workers for the season. Amazon said that it is looking to hire both full- and part-time workers at a 67% […] Supermarket News September 22, 2023September 22, 2023 < 1 min read Holiday & EventsAmazonTargetAssociatesResults & InvestmentStore LocationDeliveryShoppersConsulting 0 Saving Bookmark this article Bookmarked
Holiday & Events Halloween spending to reach $12.2B this year: NRF [[“value”:” Dive Brief Consumers once again plan to spend a record amount on Halloween as participation in the holiday is projected to surpass pre-pandemic levels. Published Sept. 21, 2023 A display of pumpkins. Fifty-three percent of people recently surveyed plan to decorate their homes or yards for Halloween. olcayduzgun via Getty Images “]] RetailDive September 22, 2023September 22, 2023 < 1 min read Holiday & EventsConsumersCOVID19 0 Saving Bookmark this article Bookmarked
Holiday & Events Zulily Partners With Celebrity Chef Curtis Stone to Take the Stress Out of School Lunch Planning Last month, online retailer Zulily and Michelin-starred celebrity chef — and dad of two — Curtis Stone (“Iron Chef,” “Top Chef Masters,” “Top Chef Jr.”) teamed up to take the stress out of back-to-school lunchbox planning. The back-to-school season puts a lot of pressure on parents’ wallets, especially at the grocery store, where food prices are increasing. Furthermore, time is […] Joe Keenan September 21, 2023September 21, 2023 < 1 min read StrategyPartnershipsHoliday & EventsEconomyDept. Grocery 0 Saving Bookmark this article Bookmarked
Holiday & Events Bacardí mixes up scares in new Halloween campaign New spots nod to classic horror films such as “Poltergeist” and “The Shining” as part of a campaign that includes Spotify and Snapchat elements. MarketingDive September 21, 2023September 21, 2023 < 1 min read Holiday & EventsMarketing: Social MediaStreamingMarketing: Broadcast 0 Saving Bookmark this article Bookmarked
Holiday & Events Food and Beverage Retailer Holiday Hiring Tips It’s that time of the year to begin hiring for the holiday season. With the battle for share of stomach continuing to drive a wedge between restaurants, grocery stores, and convenience stores the companies that are not understaffed will win this holiday season. Today Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® […] Grocerant Guru September 21, 2023September 21, 2023 9 min read AssociatesTechnology & InnovationAIData & InsightsDept. GroceryHoliday & EventsDept. BeveragePredictions and ForecastsDept. NonfoodMarketing: Social MediaShoppersStrategyTargetMarketing: Direct & PersonalizationBrick and MortarESG and CSRMeta (Facebook)Operations & Supply ChainPartnershipsPepsiCoPricing & PromotionsRestaurantsSustainabilityThick DataTwitter 0 Saving Bookmark this article Bookmarked
Holiday & Events The big chill: Holiday retail sales 2023 expected to slow Experts predict slow growth in 2023 holiday sales as consumers tighten their belts in a tough economy, but e-commerce will remain a bright spot. Stores are filling with displays of holiday decorations and holiday-themed merchandise as retailers eagerly prepare for the annual shopping surge, but consumers may not be as excited. Forecasts for 2023 holiday […] Future of Commerce September 21, 2023September 21, 2023 < 1 min read Holiday & EventsEconomyConsumers 0 Saving Bookmark this article Bookmarked
Holiday & Events Amazon Announces Oct. 10-11 as Next Prime Sale Amazon.com announced on Monday that its next Prime Day sale will be held Oct. 10-11, promising deals as often as every five minutes during the 48-hour event. This is the second Prime Day event the online retail giant has held this year. During the July Prime Day event, the top-selling deal categories included home, fashion and […] Marie Albiges September 21, 2023September 21, 2023 < 1 min read AmazonHoliday & EventsConsumersBest BuyData & InsightsDept. ApparelDept. HBCWalmartMarketing: BroadcastMarketing: Loyalty & SubscriptionMarketing: TradePricing & PromotionsTargetTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Holiday & Events How AI-Powered and Data-Driven Retailers Can Prosper in Tough Economic Conditions Rising inflation and changing marketplace trends are among the key concerns of retailers around the U.S., as shoppers not only display unprecedented behaviors but also watch every dollar they spend. This makes it even more difficult for businesses in this space to create compelling marketing campaigns that drive conversions and increase loyalty Shopper Behavior in […] Miika Makitalo September 21, 2023September 21, 2023 3 min read Technology & InnovationAIShoppersCustomer ExperienceData & InsightsEconomyConsumersHoliday & EventsMarketing: Loyalty & SubscriptionCompetitionAssociatesExecutivesMarketing: In StorePredictions and ForecastsResults & InvestmentStrategyDept. Nonfood 0 Saving Bookmark this article Bookmarked
Holiday & Events Toy brand Melissa & Doug plans first store [[“value”:”The company is opening its 1,600-square-foot brick-and-mortar location just in time for the holiday season. “]] RetailDive September 21, 2023September 21, 2023 < 1 min read Store LocationHoliday & Events 0 Saving Bookmark this article Bookmarked
Holiday & Events Retail Traffic Trends #137: Data behind the customer Over the last few years we have witnessed shopping patterns take many twists and turns. This week, we’ll look at the latest insights on shopping trends and how they impact holiday forecasts and Predictions for 2023. THIS WEEK’S HIGHLIGHTS Carbon neutral: Eco-friendly online shopping to top $100 Billion.Doorcounts is becoming Trakwell.ai: Click HERE to learn […] Doorcounts September 20, 2023September 20, 2023 2 min read Data & InsightsTechnology & InnovationAIDeliveryHoliday & EventsStore LocationConsumersShoppersPredictions and ForecastsCostcoTrends: ShoppingStrategyMetaverseConsultingTrends: RetailThick DataWalmartMarketing: Loyalty & SubscriptionMarketing: TradeGovernmentSustainabilityTrends: TechPricing & Promotions 0 Saving Bookmark this article Bookmarked
Holiday & Events Amazon Brings its Newest Series Gen V to Life with Shoppable Virtual Experience Amazon has launched a new virtual experience where fans can shop for products from Prime Video series and movies, beginning with the upcoming series Gen V, a spinoff of The Boys that will debut on Sept. 29. A shoppable dorm room. (Photo courtesy Amazon) Customers can immerse themselves in the world of Gen V with […] Retail TouchPoints September 20, 2023September 20, 2023 2 min read AmazonMarketing: Social MediaStreamingHoliday & EventsDept. NonfoodAssociates 0 Saving Bookmark this article Bookmarked
Holiday & Events Amazon To Hire 250,000 Season Employees This Holiday Season Amazon said yesterday that it plans to hire 250,000 full-time and part-time employees in a variety of roles during the upcoming holiday season. John Felton, Amazon’s senior vice president of Worldwide Operations, said in a prepared statement that “whether someone is looking for a short-term way to make extra money, or is hoping to take […] MorningNewsBeat September 20, 2023September 20, 2023 < 1 min read AmazonHoliday & EventsAssociatesOperations & Supply ChainHealth & WellnessExecutivesDept. HBC 0 Saving Bookmark this article Bookmarked
Holiday & Events Jack in the Box Turns Up The Heat This Halloween With New Angry Monster Taco SAN DIEGO–(BUSINESS WIRE)– #Jackmas–Jack in the Box, Inc. (NASDAQ: JACK), home of the menu with the most variety, announces the return of the Monster Taco along with a spicy twist on the fan-favorite specialty taco – introducing the extra spooky Angry Monster Taco. Ahead of Halloween, Jack’s favorite night of the year, the Monster Taco […] BusinessWire - Retail September 20, 2023September 21, 2023 < 1 min read RestaurantsHoliday & Events 0 Saving Bookmark this article Bookmarked
Holiday & Events Amazon to hire 250,000 people for the holidays [[“value”:” Dive Brief That amounts to 100,000 more seasonal employees than the e-commerce giant planned to bring on last holiday season. Published Sept. 20, 2023 An Amazon worker handling boxes. This year, the company said it wants to hire 30,000 seasonal workers in California alone. Courtesy of Amazon “]] RetailDive September 20, 2023September 20, 2023 < 1 min read Holiday & EventsAmazonMarketing: Social MediaAssociates 0 Saving Bookmark this article Bookmarked
Holiday & Events Why One DTC Brand Bucked the SoHo Trend and Opened its First Store in Charleston Retail TouchPoints September 20, 2023September 20, 2023 7 min read Data & InsightsFlagship StoresDept. ApparelStore LocationShoppersDept. FreshCOVID19Marketing: Social MediaHoliday & EventsDeliveryDept. Natural / OrganicBrick and MortarExecutivesMarketing: BrandPricing & PromotionsAcquisition 0 Saving Bookmark this article Bookmarked
Holiday & Events Target, Macy’s announce seasonal hiring plans [[“value”:”Target plans to hire nearly 100,000 workers for the holidays, about the same as past years, while Macy’s is aiming to bring on about 38,000.”]] RetailDive September 20, 2023September 20, 2023 < 1 min read TargetAssociatesHoliday & Events 0 Saving Bookmark this article Bookmarked
Holiday & Events How Occasion Segmentation Powers Growth Market segmentation is fundamental to marketing. Segmentation is evergreen when it comes to building and managing brands. J.M. Smucker, purveyor of jams, jellies, Jif peanut butter, Folgers coffee, Uncrustables, Carnation evaporated milk and pet food items including Milk Bone dog biscuits and Meow Mix, has just purchase Hostess brand snack foods. Hostess makes Twinkies, Ding […] Branding Strategy September 20, 2023September 20, 2023 5 min read Dept. GroceryMarketing: BrandStrategyDept. BeverageShoppersEconomyConsumersDept. ApparelInstacartHealth & WellnessDeliveryTechnology & InnovationPredictions and ForecastsDept. Adult BevData & InsightsAssociatesMarketing: In StoreRestaurantsResults & InvestmentSustainabilityDept. PetDept. DairyExecutivesStart UpsTrends: Food and BeverageBrick and MortarInternational - North AmericaHoliday & EventsNestle 0 Saving Bookmark this article Bookmarked
Holiday & Events NYX turns Gen Z stars into Universal Monsters for Halloween campaign The “Mon-Star Bash” brings together influencers, an original song and Roblox as the makeup brand looks to engage with digitally native consumers. MarketingDive September 19, 2023September 19, 2023 < 1 min read ConsumersHoliday & Events 0 Saving Bookmark this article Bookmarked
Holiday & Events Sports and news boost broadcast and cable viewing in August; streaming declines as kids head back to school The lead up to fall is always a transitional period for the TV calendar, and this August was no different. The arrival of a new school year and NFL preseason football, complemented by televised debates and the news cycle related to the upcoming presidential election, had a mixed effect across the TV options. Viewing among […] Nielsen September 19, 2023September 19, 2023 4 min read StreamingMarketing: Digital MediaMarketing: BroadcastData & InsightsInsight ProvidersBig DataMarketing: Social MediaData VisualizationMarketing: UGCCompetitionPredictions and ForecastsInclusivityHoliday & EventsGovernmentDeliveryConsumers 0 Saving Bookmark this article Bookmarked
Holiday & Events Walmart, Target follow Amazon with early start to holiday sales [[“value”:” Dive Brief Consumer electronics retailer Best Buy has also stepped up, with deals set to start several weeks ahead of Black Friday and Cyber Monday. Published Sept. 19, 2023 A Walmart truck. Walmart, Target and Best Buy announced details about early holiday shopping deals this week. Provided by Walmart. “]] RetailDive September 19, 2023September 19, 2023 < 1 min read WalmartHoliday & EventsTargetAmazonBest BuyDept. NonfoodDept. Natural / OrganicDept. FuelDept. Consumer ElectronicsConsumers 0 Saving Bookmark this article Bookmarked
Holiday & Events Prepping Your Retail Location for Peak Season Success As we transition from Back to School to Black Friday and full-scale holiday shopping, foot traffic in stores continues to rise. Shopping-related destinations started the year off with a 20 percent increase in foot traffic compared to the year before and the lift is expected to be seen into the holiday season ahead. On the other hand, […] Beth Krantz September 19, 2023September 19, 2023 3 min read ShoppersHoliday & EventsStore LocationConsumersData & InsightsOperations & Supply ChainStrategyDeliveryDept. OTCMarketing: BrandMarketing: In StoreBrick and MortarAssociates 0 Saving Bookmark this article Bookmarked
Holiday & Events US Retailer Holiday Hiring to Drop to Lowest Level Since 2008 U.S. retailers will hire the lowest number of seasonal workers for this holiday season since 2008, due to increased labor costs and shaky consumer confidence, according to a report by Challenger, Gray & Christmas provided exclusively to Reuters. Retailers are expected to add just 410,000 seasonal jobs this season, according to an analysis of non-seasonally […] Joe Keenan September 19, 2023September 19, 2023 < 1 min read AssociatesHoliday & EventsConsumersShoppersCustomer ExperienceEconomyStrategyData & InsightsExecutivesMarketing: In StoreOperations & Supply ChainResults & Investment 0 Saving Bookmark this article Bookmarked
Holiday & Events Wiser Insights: Navigating 2023’s Online Back-to-School Retail Trends The back-to-school season signals change and growth for students and presents a significant sales opportunity for retailers. It’s not just about selling basic school supplies anymore. The emergence of eCommerce has transformed traditional shopping habits, with a growing number of parents and students turning to online platforms to fulfill their annual back-to-school shopping needs. This […] Wiser Retail Strategies September 18, 2023September 21, 2023 4 min read Holiday & EventsData & InsightsShoppersMarketing: UGCConsumersTrends: RetailDept. NonfoodMarketing: TradeCOVID19Marketing: Social MediaReturnsWalmartPredictions and ForecastsStrategyCustomer ExperiencePartnershipsBest BuyMarketing: In StorePricing & PromotionsOperations & Supply ChainDeliveryMerchandisingTrends: ShoppingUnileverBrick and MortarAmazon 0 Saving Bookmark this article Bookmarked
Holiday & Events Amazon confirms dates for Prime Big Deal Days The retailer is positioning the October sale as a way for consumers to get deals earlier than the traditional start of the season on Black Friday. Published Sept. 18, 2023 An Amazon delivery in progress. The company confirmed that it’ll hold its fall Prime sale on Oct.10-11. Courtesy of Amazon RetailDive September 18, 2023September 18, 2023 < 1 min read AmazonConsumersHoliday & EventsDelivery 0 Saving Bookmark this article Bookmarked
Holiday & Events Hy-Vee launches RedMedia omnichannel retail media network Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas. The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online […] Written by Supermarket News September 22, 2023September 25, 2023 Saving Bookmark this article Bookmarked
Holiday & Events Instacart stock languishes after IPO Instacart saw its share price erode in the two days following its initial public offering, after it rose 12.7% in its first day of trading on the NASDAQ exchange. The stock settled down to just slightly over its IPO price of $30 per share on Wednesday, its first full day on the exchange, then ranged […] Written by Supermarket News September 22, 2023September 25, 2023 Saving Bookmark this article Bookmarked
Holiday & Events Retail Media Metrics #30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […] Written by Lisa Goller September 21, 2023September 25, 2023 Saving Bookmark this article Bookmarked
Holiday & Events CPG companies aim to make recycling simpler for consumers Dispelling consumer confusion around plastics recycling, investing in local programs and embracing molecular technologies are some of the current steps the Consumer Brands Association and its members are taking to create a sustainably packaged future. Written by Supermarket Perimeter September 21, 2023September 21, 2023 Saving Bookmark this article Bookmarked
Holiday & Events The big chill: Holiday retail sales 2023 expected to slow Experts predict slow growth in 2023 holiday sales as consumers tighten their belts in a tough economy, but e-commerce will remain a bright spot. Stores are filling with displays of holiday decorations and holiday-themed merchandise as retailers eagerly prepare for the annual shopping surge, but consumers may not be as excited. Forecasts for 2023 holiday […] Written by Future of Commerce September 21, 2023September 21, 2023 Saving Bookmark this article Bookmarked