Procter & Gamble

Articles about Procter & Gamble and P&G brands

  1. Channel: Mass

Walmart and Partners Make Powerful $750K Commitment to Tornado-Affected Communities

Walmart Inc., Sam’s Club, and the Walmart Foundation are working to support tornado-impacted communities in Illinois, Kentucky, and Missouri by committing $750,000 to support relief efforts across the impacted areas. Per AccuWeather, the tornado that struck St. Louis on May 16, 2025, was an EF-3, with winds up to 152 mph. It barreled through the […]
2 min read
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  1. CPG: HBC

Foster’s introduces ‘Proudly Aussie’ rebrand

Heineken UK is launching a new look for Foster’s (3.7% ABV) and Foster’s Proper Shandy (3.0% ABV). Rolling out across the grocery, wholesale and convenience channels from May, the rebrand pays homage to its Aussie roots. The reenergised visual identity for Foster’s aims to reaffirm… This story continues at Foster’s introduces ‘Proudly Aussie’ rebrand Or […]
< 1 min read
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  1. Department: Consumer Durables

AI-Powered Sort A Brick Re-Creates Full Lego Sets for Resale or Replay

Sort A Brick, a new Lithuania-based startup, is using AI to bring order to consumers’ dusty boxes of mismatched Lego bricks. The technology can identify and restore complete Lego sets from jumbles of old bricks, making them easier to sell on secondhand marketplaces. “For many, a disorganized box of toy bricks seems to hold only […]
2 min read
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  1. Data & Insights

Marketers Claim a Broader Role and Increased Influence Amid Pressures

Share Post Share Email The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit […]
4 min read
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  1. Department: Nonfood

Alanna McDonald – GM, Mars Pet Nutrition & Today’s Category Growth Models

The CPGGUYS are joined in this episode by NA GM for Mars Pet Nutrition – Alanna McDonald. With brands such as L’Oreal & Procter & Gamble in her background, we knew this would be a solid foundational discussion on ways to think through today’s category shaping trends and opportunities. This episode was shot LIVE at […]
2 min read
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  1. Corporate Strategy

AI-First

Organizations have been sending very mixed signals with AI. Many have claimed a strategy of being “AI-first” in one breath, while setting confusing draconian guardrails in the next. The promise of AI has outpaced our organization’s ability to adopt it. I like how Oguz Acar, professor at King’s Business School advocated for a more balanced […]
4 min read
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  1. CPG: HBC

Pepto-Bismol: Pink That Does More Than You Think!

LONDON–(BUSINESS WIRE)–Life is full of delicious foods and fun moments, and these can often lead to unexpected digestive issues. We’re excited to share that Pepto-Bismol Oral Suspension, your go-to solution for tummy troubles, is back in the UK, and now available on the shelves of your supermarkets, online and also in pharmacies, making it easier […]
< 1 min read
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  1. Channel: Ecommerce & Digital

Bookshop.org Ratchets Up Battle Against Amazon with Addition of E-book Sales

As it marks its fifth anniversary, Bookshop.org has launched a new salvo in its battle against Amazon — a new e-book platform that will enable independent bookstores to sell e-books for the first time. Most e-book sales in the U.S. (over 70%) occur on Amazon, which owns the popular e-reader brand Kindle. Now, through the […]
2 min read
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  1. Agencies & Vendors

Advice From Six Experts: How To Optimize your Marketing Mix Investment 

By Yeimy Garcia Smith, SVP, Global Measurement  You’ve just completed your marketing mix modeling (MMM) analysis. Now what?  MMM is a must-have marketing measurement tool that can answer business questions about creative, audience, reach and frequency, brand equity, marketing channels, trade, and retail spend. But even the best recommendations and simulations need an execution plan […]
3 min read
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  1. Trends & External Forces

P&G Announces Fiscal Year 2025 Second Quarter Results

CINCINNATI–(BUSINESS WIRE)–The Procter & Gamble Company (NYSE:PG) reported second quarter fiscal year 2025 net sales of $21.9 billion, an increase of two percent versus the prior year. Organic sales, which excludes the impacts of foreign exchange and acquisitions and divestitures, increased three percent versus the prior year. Diluted net earnings per share were $1.88, an […]
< 1 min read
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  1. Trends & External Forces

FTC Sues Southern Glazer’s for Discriminatory Pricing that Favors Larger Chains

In its final weeks under the current administration, the Federal Trade Commission isn’t letting up on its fight against anticompetitive practices, which has ramped up significantly under the tenure of current FTC Chair Lina Khan. Despite a leadership change looming in the new year, the FTC has sued the largest alcohol distributor in the U.S., […]
4 min read
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  1. Corporate Purpose

Beyond Disability: Inclusive Marketing in an Intersectional World

As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media platforms face a shifting landscape in diverse marketing. With changing political, economic, and social dynamics, understanding audiences—including disabled people—requires precision and nuance. This is especially true when considering the intersectional identities that many individuals have. Let’s examine the expectations, […]
5 min read
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  1. Channel: Mass

A New Way To Think About Targeted Advertising

By Michelle Snell, Director Product Marketing, and Todd McClimans, Product Manager, Audiences Think about the last product you bought. What triggered it?  Was it driven by necessity, like your oven broke and you needed to replace it? Or was it simply that you love anything OREO flavored and you wanted to try the newest OREO […]
3 min read
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  1. CPG: HBC

Elfbar launches its first 4-in-1 pod kit

Designed for flavour versatility, the rechargeable pod kit includes four 2ml pods, allowing adults to rotate between four flavours in one device. Offering two vaping modes, Elfbar 4-in-1 provides up to 2,400 puffs in normal mode while economy mode extends usage up to 3,200 puffs… This story continues at Elfbar launches its first 4-in-1 pod […]
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  1. Shopper & Customer

As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services. They’re Gen Z, born between […]
5 min read
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  1. Technology & Innovation

On Technological Change: 3 Learnings.

Image using Midjourney using prompt “ On technological change” For four decades my career at Publicis Groupe has been deeply intertwined with technology, allowing me to observe its changes across several industries including the communications industry. The communications business has always changed as technology shifted. The company was first a print-based business and then a […]
4 min read
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  1. Channel: Ecommerce & Digital

Walmart to Launch Same-Day Pharmacy Delivery Nationwide

Walmart has begun integrating prescription medications into its delivery offerings in six states, with plans to expand to 49 states by the end of January 2025. Customers in Arkansas, Missouri, New York, Nevada, South Carolina and Wisconsin can now add their prescriptions to orders placed online or via the Walmart app. When the program is […]
2 min read
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  1. Department & Category

The Evolution of Lunch: From the Humble Brown Bag to the Snackle Box

Breakfast, lunch, and dinner will always be the framework for our major consumption occasions. But even before the pandemic, U.S. consumers were shifting their habits, patterns, and needs in ways that disrupted these dayparts. Boomers were exiting the workforce, more people were working remotely, and the gig economy was starting to take off. Then the […]
3 min read
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  1. Retail Operations

A Roadmap for Rethinking Your Omnichannel Strategy | DSI

“There needs to be a digital fluency, but really there needs to be an omni fluency.” — Chris Perry, Chief Learning Officer, firstmovr Every brand is laser-focused on growth and profitability. While there’s not a one-size-fits-all strategy to get there, brands that focus on developing and executing an omnichannel strategy will achieve these aims faster. […]
7 min read
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  1. Department: Nonfood

Inventure introduces new on-the-go cereal cup range

Inventure has introduced a new on-the-go cereal format in four American-themed flavours; Marshmallow Cookie O’s, Peanut Butter Puffs, S’mores and Flumps. Inventure head of sales, Nick Hudson said: “Created with convenience at the core, the new cups are positioned as perfect for pre-school, the office… This story continues at Inventure introduces new on-the-go cereal cup […]
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  1. Media & Marketing

Shein Goes Live(stream) to Showcase Fall/Winter Collection

Global fashion and lifestyle retailer Shein will host a special episode of its interactive shoppable livestream experience to unveil its Fall and Winter collections. The Shein Live: Front Row event will kick off at 12 p.m. PT on Sept. 22, offering a 90-minute immersive journey in which consumers can explore the hottest fashion trends and […]
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  1. Shopper & Customer

How to Help Consumers Answer the Age-old Question: What’s for Dinner?

One constant in U.S. consumers’ culinary lives is dinner. In the U.S., it’s the meal most likely to be enjoyed in groups or as a family. It’s also, unfortunately, the meal that elicits the most anxiety for the person tasked with preparing or acquiring it. For those consumers answering the question, “What’s the plan for […]
3 min read
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  1. Trends & External Forces
  2. Media & Marketing
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  4. Technology & Innovation
  5. Trends & External Forces

Charted: How Do U.S. Universities Make Their Money?

See this visualization first on the Voronoi app. Use This Visualization Charted: How Are American Universities Funded? This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. Key Takeaways More than half of American public college and […]
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  1. Channel: Delivery
  2. Channel: Ecommerce & Digital
  3. Corporate Strategy
  4. Media & Marketing
  5. Data & Insights
  6. Technology & Innovation

Week in Review: Instacart CEO heads to OpenAI

Welcome back to Week in Review! We’ve got lots of news for you this week: There were CEO shake-ups at Instacart and 11x; the web series is back — kind of; Threads is getting video ads; and much more. Let’s get to it! Big move: Instacart CEO Fidji Simo will become OpenAI’s CEO for Applications, […]
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  1. Technology & Innovation
  2. Channel: Ecommerce & Digital
  3. Channel: Mass
  4. Acquisitions, Divestitures & Mergers
  5. Corporate Strategy
  6. Corporate Finance
  7. Corporate Purpose
  8. Media & Marketing
  9. Data & Insights
  10. International
  11. Technology & Innovation
  12. Trends & External Forces
  13. Retail Operations
  14. Associates & Employees
  15. Operations & Supply Chain
  16. Stores & Formats

What’s next for Instacart as CEO Fidji Simo announces decision to join OpenAI as head of applications?

Instacart CEO Fidji Simo is departing the grocery technology company to join OpenAI as its Chief of Applications. In an email to employees, she said: “Let me start by saying this was an incredibly hard decision because I love this company. We are operating incredibly well as our last earnings results have shown. Our strategy […]
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  1. Technology & Innovation
  2. Channel: Dollar/Value
  3. Channel: Grocery
  4. Channel: Mass
  5. Department & Category
  6. Department: Nonfood
  7. Corporate Strategy
  8. Media & Marketing
  9. Data & Insights
  10. Shopper & Customer
  11. Technology & Innovation
  12. Trends & External Forces
  13. Retail Operations
  14. Merchandising
  15. Operations & Supply Chain
  16. Stores & Formats

Personalized Disruption: Grocery’s Secret to Breaking Old Habits

There’s no shortage of talk about technology that’s going to redefine, dominate, or transform retail this year. Much of this language boils down to marketing speech, and often, true industry disruption fails to materialize. There is no shortage of tech hyperbole in retail. But then there’s the occasional exception — a technology that genuinely does […]
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  1. Shopper & Customer
  2. Department: Nonfood
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces
  8. Holiday & Events
  9. Operations & Supply Chain

State of the Consumer Report

[Week of May 9] Timely insights on consumer behavior, pricing, and retail trends This weekly snapshot highlights the most relevant signals shaping where and how consumers are spending—from e-commerce and inflation shifts to essential vs. discretionary demand. What you’ll get from this week’s report: Cross-border e-commerce slowdown: Learn how tariff pressures are reshaping sales trends […]
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