Procter & Gamble

Articles about Procter & Gamble and P&G brands

  1. Department & Category
  Roll, roll, roll away roller grill, was the refrain from Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Clearly Johnson’s call was on target and years ahead of other industry experts.  Once again however, fresh prepared foods are a potential goldmine for convenience stores (c-stores), but convincing customers to ditch the roller […]
  1. CPG: HBC
Functional drinks brand Boost has announced its official sponsorship of Faversham Town F.C, the only town in the country with rights to use the Royal Coat of Arms of England as its crest. Following the brand’s on-pack refresh in April 2024, the season introduces a… This story continues at Boost announces sponsorship of football club […]
  1. Shopper & Customer
CHICAGO — Circana has released the 2023 New Product Pacesetters report, showcasing the top-selling new product launches across food and beverage and nonfood consumer packaged goods sectors. The report shared that consumers sought exploration as they adjusted to active post-pandemic lifestyles. Leading products reflect shifts in Americans’ daily routines, offering increased versatility and venturing into […]
  1. CPG: HBC
Cleaning brand Flash has launched its first kitchen roll product. Made by Lancashire-based Accrol Papers under licence from brand owner Procter & Gamble, the three-ply roll is available in two sizes – handy sheets for quicker jobs and XL sheets for larger jobs. Flash Kitchen… This story continues at Flash Kitchen Roll hits the shelves […]
  1. Corporate Strategy
Francine Li Beauty curation and membership company IPSY has hired a new Chief Marketing Officer (CMO) to support the brand’s growth and innovation. Francine Li will report to CEO Scott Gilbertson, leading all marketing and communications to not only effectively engage current community members but also reach new customers. As someone who is deeply passionate […]
  1. Corporate Strategy
OAKVILLE, Ontario—Iovate Health Sciences International has announced that Tim Toll, its chief executive officer, is retiring after nearly four years with the company and will transition to serving on the board as an advisory director. The company has hired nutrition industry veteran Wes Parris to assume the role of CEO, effective April 29. The duo […]
  1. Channel: Mass
From 12 noon ET on Monday, April 29 through noon on April 30, the Walmart+ Early Access online sales event will offer program members a curated assortment of products new to Walmart — including Dolly Parton’s Rockin’ New Baking Collection, Doritos Flamin’ Hot Mystery Flavor, Pampers diapers and men’s and women’s shoes from Reebok. “Walmart+ […]
  1. Data & Insights
Retailers must be smart, proactive, and decisive about their strategic planning, tech investments, and integration processes. That’s not always easy, but there’s a lot of guidance in the form of best practices, industry experts, and partnerships that can help retailers thrive in the current market.  To dig deeper into these resources, RETHINK Retail recently held […]
  1. Shopper & Customer
NEW YORK – CPG brands outpaced technology nearly 2:1 in the 2024 Most Innovative Brands survey conducted by Brand Keys Inc. (, the New York-based brand loyalty and engagement research firm. “For the first time consumers acknowledged more CPG than Tech brands,” noted Robert Passikoff, brand keys founder and president. “And, for the first time, […]
  1. Channel: Grocery
Since launching its retail media network, RedMedia, in September 2023, Hy-Vee has been focused on building out its media offerings and capabilities. Now, to support this long-term growth vision, the grocery retailer has hired a new EVP and Chief Marketing Officer (CMO), who also will act as President of RedMedia.  Jessica Hendrix will begin her tenure […]
  1. Channel: Grocery
WEST DES MOINES, IOWA — Hy-Vee, Inc. announced the hiring of Jessica Hendrix to oversee the regional grocery chain’s marketing and retail media network. Hendrix is joining Hy-Vee as executive vice president, chief marketing officer, and president of Hy-Vee’s retail media network, RedMedia, beginning on April 16. She will oversee Hy-Vee’s marketing efforts and serve […]
  1. Trends & External Forces
AMELIA ISLAND, Fla. – The Consumer Healthcare Products Association (CHPA) and its 501c3 educational arm – the Health In Hand Foundation – today announced the election of new board members to both organizations during the association’s annual Self-Care Leadership Summit (SLS) in Amelia Island, Florida this week. “CHPA is fortunate to have top industry leaders […]
  1. Department: HBC
Ulta Beauty and Pact have expanded their Beauty Dropoff recycling initiative chainwide, providing drop-off bins for clean, empty packaging from any beauty brand or retailer at all 1,350+ stores. The companies initially piloted the program last year in 90 Ulta Beauty stores, according to Glossy. Customers need to ensure there’s no liquid left in the […]
  1. Data & Insights
By combining in-store and out-of-store customer journey insights, the partnership delivers retailers and CPGs with actionable strategies in today’s highly competitive environment.
  1. Media & Marketing
Following its first livestream event last fall, discount shopping platform Shein is planning a second shoppable livestream event Sunday, Feb. 25 to showcase its spring and summer fashions. The three-hour “Shein Live: Front Row” event will begin at 12 p.m. PT on the company’s official channels on Facebook, X, YouTube and Instagram. Fans who want […]
  1. Media & Marketing
There is no debate about the value of brands and other intangible assets. Brands are generally thought to account for more than one-third of the value of businesses listed on the Standard and Poor’s 500 Index. Contrary to some reports, brand value can be measured in economic terms, and the economic value of brands continues […]
  1. CPG: HBC
CINCINNATI–(BUSINESS WIRE)–Febreze is claiming 2024 as the year of connection with the launch of its third annual Scent of the Year, Romance & Desire. Whether it’s romantic or platonic, people crave meaningful relationships. Romance & Desire was specifically created to help ignite your inner passion for connection and spark an intimate mood in every room. […]
  1. Technology & Innovation
Blu Bar 1000 offers a number of new features, including a higher puff count and unique flavour technology. Features include 1,000 puffs per device and Blu Flavour Tech mesh heater technology to deliver strong bursts of flavour. The redesigned casing on Blu Bar 1000 also… This story continues at Imperial launches Blu Bar 1000 Or […]
  1. CPG: HBC
Valeo Foods has launched Maple Crest Pancake Syrup, a new Canadian Pancake Syrup in a traditional jug, as found in Canadian and US pancake houses. Maple Crest Pancake Syrup is made using syrup, produced by the Valeo Foods-owned Les Industries Bernard & Fils, Quebec-based 5th… This story continues at Valeo Foods launches Maple Crest Pancake […]
  1. Shopper & Customer
  When asked what’s more important where you sell your product or the price of the product?  The answer may be more difficult than you think.  If you were to ask PepsiCo, they might just say the value of their product is at the intersection of what consumers are willing to pay for it and […]
  1. CPG: HBC
I’ve been thinking lately about an observation from Procter & Gamble Chief Brand Officer Marc Pritchard: “Advertising has a bad reputation as a content crap trap …  “In this digital age we’re producing thousands of new ads, posts, tweets, every week, every month, every year. We eventually concluded all we were doing was adding to […]
  1. Corporate Strategy
​[[“value”:” Dive Brief Ariel Stoddard joins the DTC brand from Fabletics where she served as general manager and oversaw expansion into new categories, like scrubs. Published Dec. 15, 2023 By Howard Ruben A group of five people gathered together wearing matching sets of underwear and bras in different colors. MeUndies has been building out its […]
  1. Media & Marketing
The Top TV Advertising Spenders in 2023 In 2023, advertising spend is projected to reach $61.3 billion on U.S. broadcast and cable TV. Despite declining viewership, traditional TV has been found to be an optimal platform for storytelling ads. Additionally, advertisers can target viewer segments on traditional TV—similar to digital marketing channels. The above graphic […]

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Editor’s Choice

  1. Channel: Mass
  2. CPG: Food & Bev
  3. Channel: Mass
  4. Department & Category
  5. Department: Consumer Durables
  6. Department: Food
  7. Department: Nonfood
  8. ESG
  9. Partnerships & Alt Profit
  10. Media & Marketing
  11. Data & Insights
  12. International
  13. Shopper & Customer
  14. Technology & Innovation
  15. Trends & External Forces
  16. Operations & Supply Chain
  17. Stores & Formats
Walmart is partnering with Agritask, a crop supply intelligence solution, on a pilot that will deploy Agritask’s remote sensing and data analytics tools in various regions of the U.S. and Mexico in order to provide hyperlocal insights on seasonal blackberry and cherry crops from select Walmart suppliers. The real-time monitoring will help drive rapid response […]
  1. Retail Operations
  2. Retail Operations
US consumer perceptions of CX quality are now at their lowest point since the inception of the CX Index. Read a few of the key takeaways from our just-launched report. Forrester has just released the results from its annual Customer Experience Index (CX Index™) rankings. Unfortunately, US consumer perceptions of CX quality have dropped for an unprecedented […]


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