Procter & Gamble

Articles about Procter & Gamble and P&G brands

  1. CPG: HBC
LONDON–(BUSINESS WIRE)–Life is full of delicious foods and fun moments, and these can often lead to unexpected digestive issues. We’re excited to share that Pepto-Bismol Oral Suspension, your go-to solution for tummy troubles, is back in the UK, and now available on the shelves of your supermarkets, online and also in pharmacies, making it easier […]
  1. Channel: Ecommerce & Digital
As it marks its fifth anniversary, Bookshop.org has launched a new salvo in its battle against Amazon — a new e-book platform that will enable independent bookstores to sell e-books for the first time. Most e-book sales in the U.S. (over 70%) occur on Amazon, which owns the popular e-reader brand Kindle. Now, through the […]
  1. Agencies & Vendors
By Yeimy Garcia Smith, SVP, Global Measurement  You’ve just completed your marketing mix modeling (MMM) analysis. Now what?  MMM is a must-have marketing measurement tool that can answer business questions about creative, audience, reach and frequency, brand equity, marketing channels, trade, and retail spend. But even the best recommendations and simulations need an execution plan […]
  1. Trends & External Forces
CINCINNATI–(BUSINESS WIRE)–The Procter & Gamble Company (NYSE:PG) reported second quarter fiscal year 2025 net sales of $21.9 billion, an increase of two percent versus the prior year. Organic sales, which excludes the impacts of foreign exchange and acquisitions and divestitures, increased three percent versus the prior year. Diluted net earnings per share were $1.88, an […]
  1. Trends & External Forces
In its final weeks under the current administration, the Federal Trade Commission isn’t letting up on its fight against anticompetitive practices, which has ramped up significantly under the tenure of current FTC Chair Lina Khan. Despite a leadership change looming in the new year, the FTC has sued the largest alcohol distributor in the U.S., […]
  1. Corporate Purpose
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media platforms face a shifting landscape in diverse marketing. With changing political, economic, and social dynamics, understanding audiences—including disabled people—requires precision and nuance. This is especially true when considering the intersectional identities that many individuals have. Let’s examine the expectations, […]
  1. Channel: Mass
By Michelle Snell, Director Product Marketing, and Todd McClimans, Product Manager, Audiences Think about the last product you bought. What triggered it?  Was it driven by necessity, like your oven broke and you needed to replace it? Or was it simply that you love anything OREO flavored and you wanted to try the newest OREO […]
  1. CPG: HBC
Designed for flavour versatility, the rechargeable pod kit includes four 2ml pods, allowing adults to rotate between four flavours in one device. Offering two vaping modes, Elfbar 4-in-1 provides up to 2,400 puffs in normal mode while economy mode extends usage up to 3,200 puffs… This story continues at Elfbar launches its first 4-in-1 pod […]
  1. Shopper & Customer
They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services. They’re Gen Z, born between […]
  1. Technology & Innovation
Image using Midjourney using prompt “ On technological change” For four decades my career at Publicis Groupe has been deeply intertwined with technology, allowing me to observe its changes across several industries including the communications industry. The communications business has always changed as technology shifted. The company was first a print-based business and then a […]
  1. Channel: Ecommerce & Digital
Walmart has begun integrating prescription medications into its delivery offerings in six states, with plans to expand to 49 states by the end of January 2025. Customers in Arkansas, Missouri, New York, Nevada, South Carolina and Wisconsin can now add their prescriptions to orders placed online or via the Walmart app. When the program is […]
  1. Department & Category
Breakfast, lunch, and dinner will always be the framework for our major consumption occasions. But even before the pandemic, U.S. consumers were shifting their habits, patterns, and needs in ways that disrupted these dayparts. Boomers were exiting the workforce, more people were working remotely, and the gig economy was starting to take off. Then the […]
  1. Retail Operations
“There needs to be a digital fluency, but really there needs to be an omni fluency.” — Chris Perry, Chief Learning Officer, firstmovr Every brand is laser-focused on growth and profitability. While there’s not a one-size-fits-all strategy to get there, brands that focus on developing and executing an omnichannel strategy will achieve these aims faster. […]
  1. Department: Nonfood
Inventure has introduced a new on-the-go cereal format in four American-themed flavours; Marshmallow Cookie O’s, Peanut Butter Puffs, S’mores and Flumps. Inventure head of sales, Nick Hudson said: “Created with convenience at the core, the new cups are positioned as perfect for pre-school, the office… This story continues at Inventure introduces new on-the-go cereal cup […]
  1. Media & Marketing
Global fashion and lifestyle retailer Shein will host a special episode of its interactive shoppable livestream experience to unveil its Fall and Winter collections. The Shein Live: Front Row event will kick off at 12 p.m. PT on Sept. 22, offering a 90-minute immersive journey in which consumers can explore the hottest fashion trends and […]
  1. Shopper & Customer
One constant in U.S. consumers’ culinary lives is dinner. In the U.S., it’s the meal most likely to be enjoyed in groups or as a family. It’s also, unfortunately, the meal that elicits the most anxiety for the person tasked with preparing or acquiring it. For those consumers answering the question, “What’s the plan for […]
  1. CPG: HBC
Earlier this year an editorial in the New York Times wondered:  “When did everything become a ‘journey’? Changing our hair, getting divorced, taking spa vacations — they’re not just things we do; they’re ‘journeys.’” And of course, to marketers, there’s the “customer journey.” The customer journey is a handy metaphor to help us consider all […]
  1. International
Delivering up to 3,200 puffs, the reusable and rechargeable pod kit holds four 2ml prefilled pods, offering the choice of four Lost Mary flavours in one device. Chris Kader, he Maryad of PR and communications for Lost Mary in the UK, said: “Lost Mary 4-in-1… This story continues at Lost Mary launches 4-in-1 pod kit […]
  1. Media & Marketing
TikTok has become a powerful platform, leveraging its unique features to drive product sales and engage audiences in innovative ways. The platform has emerged as a powerful tool for achieving these goals, especially when used creatively to tap into the platform’s unique culture and vast user base. Here’s how brands can leverage TikTok to boost […]
  1. Channel: Restaurants
After less than two years at his post, Laxman Narasimhan is stepping as CEO of Starbucks. Brian Niccol, who currently serves as Chairman and CEO of Chipotle, will take over the head leadership role starting Sept. 9, 2024. Starbucks CFO Rachel Ruggeri will act as interim CEO to support the leadership transition. Narasimhan initially joined […]
  1. International
Delivering up to 6,000 puffs, Lost Mary’s new BM6000 range caters to the growing demand from adult smokers and ex-smokers seeking high puff count vaping options as an alternative to smoking. The reusable and rechargeable device offers an alternative to single-use vapes and uses prefilled… This story continues at Lost Mary launches the brand’s first […]
  1. CPG: HBC
CINCINNATI–(BUSINESS WIRE)–Old Spice, the iconic brand known for its bold scents and innovative grooming products, is joining forces with Marvel Studios’ Deadpool & Wolverine, in theaters July 26. In a hilarious new spot starring Deadpool and his roommate Blind Al, Old Spice Total Body Deodorant steps in to offer Deadpool 24/7 freshness from pits to […]
  1. CPG: HBC
Imperial Brands has launched a vaping device which offers up to 1,000 puffs per pod and is being rolled-out to UK wholesale and independent retail channels first. The new Blu Bar kit uses replaceable pods which deliver 1,000 puffs of intense flavour per pod. The… This story continues at New 1000 puff rechargeable Blu Bar […]
  1. Shopper & Customer
Before the pandemic, digital restaurant ordering accounted for about 6% of sales. But that number jumped to 20% in the spring and summer of 2020. Operators who’d held online ordering at arm’s length realized to stay in business, they would need to embrace some combination of online menus, branded apps, or third-party apps like UberEats […]

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  1. Data & Insights
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
  1. Holiday & Events
  2. Holiday & Events
A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
  1. Trends & External Forces
  2. Data & Insights
  3. Technology & Innovation
  4. Trends & External Forces
IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […]
  1. Data & Insights
  2. Technology & Innovation
There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […]

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