Procter & Gamble

Articles about Procter & Gamble and P&G brands

  1. Media & Marketing

Shein Goes Live(stream) to Showcase Fall/Winter Collection

Global fashion and lifestyle retailer Shein will host a special episode of its interactive shoppable livestream experience to unveil its Fall and Winter collections. The Shein Live: Front Row event will kick off at 12 p.m. PT on Sept. 22, offering a 90-minute immersive journey in which consumers can explore the hottest fashion trends and […]
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  1. Shopper & Customer

How to Help Consumers Answer the Age-old Question: What’s for Dinner?

One constant in U.S. consumers’ culinary lives is dinner. In the U.S., it’s the meal most likely to be enjoyed in groups or as a family. It’s also, unfortunately, the meal that elicits the most anxiety for the person tasked with preparing or acquiring it. For those consumers answering the question, “What’s the plan for […]
3 min read
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  1. CPG: HBC

Customer Journeys to Nowhere

Earlier this year an editorial in the New York Times wondered:  “When did everything become a ‘journey’? Changing our hair, getting divorced, taking spa vacations — they’re not just things we do; they’re ‘journeys.’” And of course, to marketers, there’s the “customer journey.” The customer journey is a handy metaphor to help us consider all […]
3 min read
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  1. International

Lost Mary launches 4-in-1 pod kit

Delivering up to 3,200 puffs, the reusable and rechargeable pod kit holds four 2ml prefilled pods, offering the choice of four Lost Mary flavours in one device. Chris Kader, he Maryad of PR and communications for Lost Mary in the UK, said: “Lost Mary 4-in-1… This story continues at Lost Mary launches 4-in-1 pod kit […]
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  1. Media & Marketing

How TikTok Can Drive Awareness and Sales for Innovative Brands

TikTok has become a powerful platform, leveraging its unique features to drive product sales and engage audiences in innovative ways. The platform has emerged as a powerful tool for achieving these goals, especially when used creatively to tap into the platform’s unique culture and vast user base. Here’s how brands can leverage TikTok to boost […]
3 min read
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  1. Channel: Restaurants

Starbucks CEO Steps Down Less Than Two Years Later

After less than two years at his post, Laxman Narasimhan is stepping as CEO of Starbucks. Brian Niccol, who currently serves as Chairman and CEO of Chipotle, will take over the head leadership role starting Sept. 9, 2024. Starbucks CFO Rachel Ruggeri will act as interim CEO to support the leadership transition. Narasimhan initially joined […]
3 min read
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  1. International

Lost Mary launches the brand’s first high puff count device in the UK

Delivering up to 6,000 puffs, Lost Mary’s new BM6000 range caters to the growing demand from adult smokers and ex-smokers seeking high puff count vaping options as an alternative to smoking. The reusable and rechargeable device offers an alternative to single-use vapes and uses prefilled… This story continues at Lost Mary launches the brand’s first […]
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  1. CPG: HBC

Deadpool Smells (Stays) Fresh With Old Spice

CINCINNATI–(BUSINESS WIRE)–Old Spice, the iconic brand known for its bold scents and innovative grooming products, is joining forces with Marvel Studios’ Deadpool & Wolverine, in theaters July 26. In a hilarious new spot starring Deadpool and his roommate Blind Al, Old Spice Total Body Deodorant steps in to offer Deadpool 24/7 freshness from pits to […]
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  1. CPG: HBC

New 1000 puff rechargeable Blu Bar

Imperial Brands has launched a vaping device which offers up to 1,000 puffs per pod and is being rolled-out to UK wholesale and independent retail channels first. The new Blu Bar kit uses replaceable pods which deliver 1,000 puffs of intense flavour per pod. The… This story continues at New 1000 puff rechargeable Blu Bar […]
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  1. Shopper & Customer

How Canadian Foodservice Operators Can Maximize Their Return on Their Digital Investment

Before the pandemic, digital restaurant ordering accounted for about 6% of sales. But that number jumped to 20% in the spring and summer of 2020. Operators who’d held online ordering at arm’s length realized to stay in business, they would need to embrace some combination of online menus, branded apps, or third-party apps like UberEats […]
3 min read
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  1. International

Is Inefficient Storage Costing Your Retail Business?

Retail businesses depend heavily on knowing stock availability and storing it in a way that maximises space, reduces waste and allows for easy access. Inefficiencies can lead to a cascade of issues. From increased costs to cash flow problems and frustrated customers, the impacts of poor retail inventory management systems are significant and far-reaching. These […]
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  1. Shopper & Customer

Building Buzz: Why New Products are Essential for Retail and CPG Success

ByLisa Maas, principal and practice lead, CircanaJoan Driggs, vice president of content and thought leadership, Circana Who among us hasn’t stopped short in a grocery store aisle, shopping cart wheels screeching, because a new product — seemingly created to fulfill a very specific recent craving, need, or void — suddenly catches your eye. Maybe you […]
3 min read
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  1. Department & Category

Now is the Time for C-Stores too Cultivate Fresh Food Fanatics

  Roll, roll, roll away roller grill, was the refrain from Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Clearly Johnson’s call was on target and years ahead of other industry experts.  Once again however, fresh prepared foods are a potential goldmine for convenience stores (c-stores), but convincing customers to ditch the roller […]
3 min read
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  1. CPG: HBC

Boost announces sponsorship of football club with unique history

Functional drinks brand Boost has announced its official sponsorship of Faversham Town F.C, the only town in the country with rights to use the Royal Coat of Arms of England as its crest. Following the brand’s on-pack refresh in April 2024, the season introduces a… This story continues at Boost announces sponsorship of football club […]
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  1. Shopper & Customer

Circana shares the top CPG product launches of 2023

CHICAGO — Circana has released the 2023 New Product Pacesetters report, showcasing the top-selling new product launches across food and beverage and nonfood consumer packaged goods sectors. The report shared that consumers sought exploration as they adjusted to active post-pandemic lifestyles. Leading products reflect shifts in Americans’ daily routines, offering increased versatility and venturing into […]
4 min read
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  1. CPG: HBC

Flash Kitchen Roll hits the shelves

Cleaning brand Flash has launched its first kitchen roll product. Made by Lancashire-based Accrol Papers under licence from brand owner Procter & Gamble, the three-ply roll is available in two sizes – handy sheets for quicker jobs and XL sheets for larger jobs. Flash Kitchen… This story continues at Flash Kitchen Roll hits the shelves […]
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  1. Corporate Strategy

IPSY Hires Netflix Alum as Chief Marketing Officer

Francine Li Beauty curation and membership company IPSY has hired a new Chief Marketing Officer (CMO) to support the brand’s growth and innovation. Francine Li will report to CEO Scott Gilbertson, leading all marketing and communications to not only effectively engage current community members but also reach new customers. As someone who is deeply passionate […]
2 min read
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  1. Corporate Strategy

Iovate taps Wes Parris as new CEO

OAKVILLE, Ontario—Iovate Health Sciences International has announced that Tim Toll, its chief executive officer, is retiring after nearly four years with the company and will transition to serving on the board as an advisory director. The company has hired nutrition industry veteran Wes Parris to assume the role of CEO, effective April 29. The duo […]
2 min read
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  1. Channel: Mass

Walmart+ Members will Get First Dibs on New Products During 24-Hour Event

From 12 noon ET on Monday, April 29 through noon on April 30, the Walmart+ Early Access online sales event will offer program members a curated assortment of products new to Walmart — including Dolly Parton’s Rockin’ New Baking Collection, Doritos Flamin’ Hot Mystery Flavor, Pampers diapers and men’s and women’s shoes from Reebok. “Walmart+ […]
2 min read
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  1. Data & Insights

Accelerate Retail Success in 2024 with These Four Pillars

Retailers must be smart, proactive, and decisive about their strategic planning, tech investments, and integration processes. That’s not always easy, but there’s a lot of guidance in the form of best practices, industry experts, and partnerships that can help retailers thrive in the current market.  To dig deeper into these resources, RETHINK Retail recently held […]
5 min read
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  1. Shopper & Customer

Sephora, Dove top CPG 2024’s Most Innovative Brands List

NEW YORK – CPG brands outpaced technology nearly 2:1 in the 2024 Most Innovative Brands survey conducted by Brand Keys Inc. (www.brandkeys.com), the New York-based brand loyalty and engagement research firm. “For the first time consumers acknowledged more CPG than Tech brands,” noted Robert Passikoff, brand keys founder and president. “And, for the first time, […]
3 min read
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  1. Channel: Grocery

Hy-Vee Taps Agency Alum as New CMO, Sets Sights on Retail Media Growth

Since launching its retail media network, RedMedia, in September 2023, Hy-Vee has been focused on building out its media offerings and capabilities. Now, to support this long-term growth vision, the grocery retailer has hired a new EVP and Chief Marketing Officer (CMO), who also will act as President of RedMedia.  Jessica Hendrix will begin her tenure […]
2 min read
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  1. Channel: Grocery

Hy-Vee hires former Saatchi & Saatchi X chief

WEST DES MOINES, IOWA — Hy-Vee, Inc. announced the hiring of Jessica Hendrix to oversee the regional grocery chain’s marketing and retail media network. Hendrix is joining Hy-Vee as executive vice president, chief marketing officer, and president of Hy-Vee’s retail media network, RedMedia, beginning on April 16. She will oversee Hy-Vee’s marketing efforts and serve […]
2 min read
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Ranked: The Fastest Shrinking Jobs in the U.S. (2023-2033F)

See this visualization first on the Voronoi app. Use This Visualization Ranked: Occupations With the Most Projected Job Cuts This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. As the economy shifts, the employment landscape changes. […]
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  15. Stores & Formats

Adobe Predicts 8.4% Growth in Online Holiday Sales, Driven by Discounting

Adobe expects U.S. online sales to hit a record $240.8 billion this holiday shopping season (covering the period from Nov. 1 to Dec. 31), representing 8.4% growth year-over-year. Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% YoY to contribute a record $128.1 billion, which would represent a 53.2% share of online spend this season […]
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  1. Media & Marketing
  2. Retail Ecosystem
  3. Trends & External Forces

Future of Marketing: Part One

Today, we’re kicking off a special two-part series answering your questions about all things marketing.  Scott puts on his professor hat and answers your questions surrounding common marketing misconceptions, the power of community-driven marketing, and what the future holds for the industry.  Music: https://www.davidcuttermusic.com / @dcuttermusic Subscribe to No Mercy / No Malice Buy “The […]
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  1. Shopper & Customer
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Charted: Maxed-Out Credit Cards by Generation

See this visualization first on the Voronoi app. Use This Visualization Credit Card Utilization By Generation This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. In the first quarter of 2024, the nationwide aggregate credit card […]
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