Procter & Gamble

Articles about Procter & Gamble and P&G brands

  1. CPG: HBC

What’s the Marketing ROI?

At the Cannes Lions a few months ago, Mastercard CMO Raja Rajamannar and CFO Sachin Mehra gave a joint talk on the CMO/CFO relationship called “Happy Tension.”  Raja described the typical dynamic this way: “It’s shocking that less than 40% of the finance people think that marketers can make sound commercial decisions, leaving the remaining […]
3 min read
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  1. Corporate Strategy

Managing And Growing Product Portfolios

Most firms, and the managers who operate them, seek to grow. Indeed, a review of most CEO letters associated with annual reports, finds growth to be one of the two most frequently identified objectives (the other is cash flow). Growth, or at least well-managed, profitable growth, is important for many reasons. It makes the firm […]
4 min read
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  1. Corporate Strategy

Creating And Managing Brand Portfolios

Many marketers seek to obtain financial benefits from their brands by using the awareness, attitudes, affection, and loyalty associated with these brands by “extending” the brand to new and different products and product categories. Procter and Gamble used its Tide brand, which was associated for many years with a single powdered detergent, to expand into […]
4 min read
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  1. Shopper & Customer

10 Ways Brand Leaders Can Promote New Products

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course. But fear not, there are proven strategies that can […]
8 min read
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  1. CPG: HBC

Walmart, PepsiCo Commit $120M to Support Regenerative Farming

Two of the world’s largest companies, Walmart and PepsiCo, are teaming up to support regenerative agriculture practices on more than 2 million acres of farmland in the U.S. and Canada. Using $120 million of investments, the seven-year collaboration aims to cut 4 million metric tons of greenhouse gas emissions by 2030, roughly equivalent to the […]
2 min read
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  1. Data & Insights

5 Keys to Ensure Professional Relevance.

Professionals across the world, across industries and across all levels (but particularly middle to senior executive levels) are grappling with the issue of relevance. 1)    Are our businesses and business models relevant? 2)    Are our organizational designs, incentive plans, and talent relevant? 3)    Are our partners, suppliers, and the way we tap into external resources […]
7 min read
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  1. Shopper & Customer

The Resurgence Of Once Dormant Brands

Brands come and go, rising and falling with the tides of market trends and changing consumer preferences. However, there are instances when once-beloved and seemingly forgotten brands make a triumphant return to the spotlight. Through strategic planning, innovative marketing, and a deep understanding of their target audience, these once-dormant brands have managed to resurrect themselves […]
4 min read
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  1. Shopper & Customer

Your Views:  The Wisdom-Of-Old-Men Fallacy

Last week we reported that the Federal Trade Commission (FTC) said that it “is taking action against Amazon.com, Inc. for its years-long effort to enroll consumers into its Prime program without their consent while knowingly making it difficult for consumers to cancel their subscriptions to Prime … the FTC charges that Amazon has knowingly duped […]
11 min read
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  1. Channel: Restaurants

Does YOUR Brand Have Enough Executional Equity? (here’s a test)

We are bombarded by brands every waking minute. The ever-increasing siege of branded messages creates deafening noise within every single product/service category. Does your brand cut through the clutter of its competitive set? Can you change your brand name to any other word in your logo font and still expect to be recognized? Coca-Cola can. […]
3 min read
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  1. Data & Insights

Impact of ChatGPT

Salesforce recently found that 67% of senior IT leaders are pushing to adopt generative AI across their businesses in the next 18 months, with one-third naming it their top priority.   At the same time, a majority of these senior IT leaders have concerns about what could happen. Among other reservations, the report found that […]
3 min read
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  1. Channel: Grocery

Kroger Q1 Results Show Marginal Sales Improvement

Kroger yesterday said that its Q1 total company sales were $45.2 billion in the first quarter, compared to $44.6 billion for the same period last year. Same-store sales for the first quarter also were up 3.5 percent, and digital sales for the period were up 15 percent. Kroger’s Q1 net earnings were $962 million, compared […]
2 min read
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  1. Agencies & Vendors

Kantar reveals annual top 100 valuable brands

NEW YORK — Apple retains its crown as the world’s most valuable brand, for the second year in a row, in the Kantar BrandZ Most Valuable Global Brands Report 2023. The latest ranking shows that the total brand value of the world’s top 100 brands now stands at $6.9 trillion for 2023. Despite a 20% drop […]
4 min read
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  1. Department: Beverage

Circana reveals 2022 New Product Pacesetters

CHICAGO – Circana, formerly IRI and The NPD Group, has released its 2022 New Product Pacesetters, the 28th annual report revealing the top new product launches across food and beverage and nonfood sectors. The report illustrates the enduring power of CPG innovation, revealing that consumer spending on new product offerings remained elevated last year despite challenges […]
4 min read
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  1. Trends & External Forces

The Case For Greater Government Regulation Of Retail Competition

The New York Times had an op-ed piece the other day entitled “The Real Reason Your Groceries Are Getting So Expensive,” in which author Stacy Mitchell, executive director of the Institute for Local Self-Reliance, made the argument that enforcement of the Robinson-Patman Act, “which mandates that suppliers offer the same terms to all retailers,” needs […]
3 min read
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  1. Department & Category

Restaurants that have Success Do Leave Clues

  Giving credit where credit is due.  The grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top-line sales and bottom-line profits in every channel of retail foodservice, much of which was adopted from successful restaurants.  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® the recent insights […]
3 min read
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  1. Media & Marketing

Digital Commerce Re-Tales: Abi Harmon

The Digital Commerce Re-Tales series highlights personal and professional stories from the people and brands defining the direction of digital commerce. While each profile is as unique as the figures themselves, they share common themes such as learning to navigate the ever-changing nature of the eCommerce industry. “I recently have been trying to convince my […]
6 min read
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  1. Retailer Media

Looking Beyond Retail Media’s Familiar 4 Walls: The Importance of Omnichannel in ‘Retail Media 2.0’

For retailers that have spent years or decades building up their businesses, stores have been shaped into castles — absolute domains where the retailers are able to control the infrastructure through a complete understanding of what, when and how they sell. Endcaps, wobblers, shelf talkers and other essential tools shaped what we can now consider […]
3 min read
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  1. Trends & External Forces

STIMULATE Announces Sexual Wellness Keynote Speaker, Author and Somatic Educator Pamela Madsen

Nashville, TN – May 2, 2023 – STIMULATE: A B2B Sexual Wellness Trade Show looks forward to welcoming Author, Founder of BackToTheBody.org and Somatic Wellness Coach Pamela Madsen as a keynote speaker to the upcoming STIMULATE Show taking place in Nashville, TN on July 24 + 25, 2023. Madsen, a Somatic Wellness Coach with a Master’s […]
4 min read
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  1. Channel: Mass

Walmart Offers Free Walmart+ Memberships To New Moms

Walmart announced a new Mother’s Day promotion, offering free one-year Walmart+ memberships, which usually costs $80 apiece, to as many as 20,000 new moms who give birth in hospitals during the month of May. The company says that the campaign, dubbed the “Mother of All Savings Memberships,” “showcases how Walmart+ is the ultimate mom hack, […]
< 1 min read
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  1. Channel: Grocery

NACDS Foundation adds board members

PALM BEACH, Fla.– At the National Association of Chain Drug Stores (NACDS) Annual Meeting, the NACDS Foundation announced the addition of five first-time members to the NACDS Foundation board of directors. Each Director will serve a one-year term. First-time NACDS Foundation board of directors include: Naomi Duvall, Cardinal Health Lisa Paley, Haleon Marvin Vines, The Coca-Cola Company Summer […]
2 min read
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  1. Trends & External Forces

Amazon unveils Anti-Counterfeiting Exchange

SEATTLE — Amazon has launched the Anti-Counterfeiting Exchange (ACX), the company said Thursday, describing the exchange as an industry collaboration designed to make it safer to shop online and more difficult for counterfeiters to move among different stores to attempt to sell their counterfeit goods. ACX allows participating stores to share information about confirmed counterfeiters […]
3 min read
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  1. Channel: Ecommerce & Digital

Earth Week 2023: Walmart Continues Momentum in Journey Toward Regeneration

Guided by our purpose to help people save money and live better, Walmart aims to operate in a more regenerative way – making a net positive difference for people and the planet in all we do, including sourcing products for our customers. Our teams are hard at work with suppliers, NGOs, policymakers and others to […]
3 min read
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5
  1. Media & Marketing

Hardys ‘Certainty’ campaign back on TV

Hardys is returning to TV screens with its ‘Certainty’ campaign. The advert showcases a couple at different stages of their adult lives drinking Hardys Crest, with the aim of reinforcing Hardys as a reliable wine brand that can be trusted for a variety of occasions while standing the test of time. This is reinforced with […]
< 1 min read
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Editor’s Choice

  1. Channel: Grocery
  2. Channel: Mass
  3. Department: Adult Beverage
  4. Department: Beverage
  5. Department: HBC
  6. ESG
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Retailer Media
  10. Agencies & Vendors
  11. Retail Ecosystem
  12. Data & Insights
  13. Shopper & Customer
  14. Trends & External Forces
  15. Retail Operations
  16. Operations & Supply Chain
  17. Stores & Formats

Hy-Vee launches RedMedia omnichannel retail media network

Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas. The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online […]
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  1. Channel: Delivery
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Channel: Grocery - Natural
  5. Department: Food
  6. Acquisitions, Divestitures & Mergers
  7. Corporate Finance
  8. Partnerships & Alt Profit
  9. Shopper & Customer
  10. Start Ups
  11. Technology & Innovation
  12. Trends & External Forces
  13. Associates & Employees
  14. Operations & Supply Chain
  15. Stores & Formats

Instacart stock languishes after IPO

Instacart saw its share price erode in the two days following its initial public offering, after it rose 12.7% in its first day of trading on the NASDAQ exchange. The stock settled down to just slightly over its IPO price of $30 per share on Wednesday, its first full day on the exchange, then ranged […]
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  1. Retailer Media

Retail Media Metrics

#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […]
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  1. Holiday & Events
  2. Trends & External Forces
  3. Holiday & Events

The big chill: Holiday retail sales 2023 expected to slow

Experts predict slow growth in 2023 holiday sales as consumers tighten their belts in a tough economy, but e-commerce will remain a bright spot. Stores are filling with displays of holiday decorations and holiday-themed merchandise as retailers eagerly prepare for the annual shopping surge, but consumers may not be as excited. Forecasts for 2023 holiday […]
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