Procter & Gamble

Articles about Procter & Gamble and P&G brands

  1. Media & Marketing
Following its first livestream event last fall, discount shopping platform Shein is planning a second shoppable livestream event Sunday, Feb. 25 to showcase its spring and summer fashions. The three-hour “Shein Live: Front Row” event will begin at 12 p.m. PT on the company’s official channels on Facebook, X, YouTube and Instagram. Fans who want […]
  1. Media & Marketing
There is no debate about the value of brands and other intangible assets. Brands are generally thought to account for more than one-third of the value of businesses listed on the Standard and Poor’s 500 Index. Contrary to some reports, brand value can be measured in economic terms, and the economic value of brands continues […]
  1. CPG: HBC
CINCINNATI–(BUSINESS WIRE)–Febreze is claiming 2024 as the year of connection with the launch of its third annual Scent of the Year, Romance & Desire. Whether it’s romantic or platonic, people crave meaningful relationships. Romance & Desire was specifically created to help ignite your inner passion for connection and spark an intimate mood in every room. […]
  1. Technology & Innovation
Blu Bar 1000 offers a number of new features, including a higher puff count and unique flavour technology. Features include 1,000 puffs per device and Blu Flavour Tech mesh heater technology to deliver strong bursts of flavour. The redesigned casing on Blu Bar 1000 also… This story continues at Imperial launches Blu Bar 1000 Or […]
  1. CPG: HBC
Valeo Foods has launched Maple Crest Pancake Syrup, a new Canadian Pancake Syrup in a traditional jug, as found in Canadian and US pancake houses. Maple Crest Pancake Syrup is made using syrup, produced by the Valeo Foods-owned Les Industries Bernard & Fils, Quebec-based 5th… This story continues at Valeo Foods launches Maple Crest Pancake […]
  1. Shopper & Customer
  When asked what’s more important where you sell your product or the price of the product?  The answer may be more difficult than you think.  If you were to ask PepsiCo, they might just say the value of their product is at the intersection of what consumers are willing to pay for it and […]
  1. CPG: HBC
I’ve been thinking lately about an observation from Procter & Gamble Chief Brand Officer Marc Pritchard: “Advertising has a bad reputation as a content crap trap …  “In this digital age we’re producing thousands of new ads, posts, tweets, every week, every month, every year. We eventually concluded all we were doing was adding to […]
  1. Corporate Strategy
​[[“value”:” Dive Brief Ariel Stoddard joins the DTC brand from Fabletics where she served as general manager and oversaw expansion into new categories, like scrubs. Published Dec. 15, 2023 By Howard Ruben A group of five people gathered together wearing matching sets of underwear and bras in different colors. MeUndies has been building out its […]
  1. Media & Marketing
The Top TV Advertising Spenders in 2023 In 2023, advertising spend is projected to reach $61.3 billion on U.S. broadcast and cable TV. Despite declining viewership, traditional TV has been found to be an optimal platform for storytelling ads. Additionally, advertisers can target viewer segments on traditional TV—similar to digital marketing channels. The above graphic […]
  1. Technology & Innovation
Got the following email regarding my conversation with ReposiTrak’s Randy Fields and Dr. Benjamin Miller, executive vice president of regulatory and scientific affairs of The Acheson Group (TAG): Thank you for presenting the discussion about the FDA’s new traceability requirements.  People in our industry are simply not aware of the impending, major disruption in logistics […]
  1. Holiday & Events
​[[“value”:” This audio is auto-generated. Please let us know if you have feedback. Dive Brief: DTC bedding brand Parachute is hosting its first-ever outdoor holiday market event Dec. 2-3 in Culver City, California. The in-person marketplace will feature over 40 brands, including Avaline, ILIA, Nécessaire, Our Place, Brightland, Cuyana and Janessa Leone, per an email sent to […]
  1. CPG: Food
“We started realizing that DTC was the fastest way to get our products in front of consumers and get real-life feedback.” — Carter Jensen, Senior Manager of Global Ecommerce, General Mills In recent years, we’ve seen upstart and digitally native brands launch their own direct-to-consumer (DTC) experiences, but General Mills is proving legacy brands and […]
  1. Stores & Formats
  The old adage ‘time is money’ once again is the foundation block help drive growth and success and Farm Stores.  Now according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “Farm Stores is one of the few convenience stores focusing on harassing consumers overwhelming adoption of a drive-thru.  That should prove […]
  1. Shopper & Customer
In 2005, A.G. Lafley, CEO of the world’s largest advertiser, Procter & Gamble, introduced the concept of “moments of truth” to the marketing world.  As he wrote in the P&G Annual Report that year: “The best brands consistently win two moments of truth. The first moment occurs at the store shelf, when a consumer decides […]
  1. Corporate Strategy
    [[“value”:” Specialty ethnic food retailer Heritage Grocers Group has promoted Eric Stover to president of Heritage Grocers Group and Prabash Coswatteto chief operating officer, both reporting to CEO Doug Sanders. “The promotions of Eric and Prabash further aligns and unifies the organizational structure of Heritage Grocers Group,” Sanders said. “They are exceptional leaders […]
  1. Data & Insights
Our top takeaways from the show floor  At the end of September, we attended the final Expo East in Philadelphia and got excited about the launch of Newtopia Now next year. Once again, we joined thousands of attendees and exhibitors for a first look at innovative new products, explored updates on classics, chatted with inspiring […]
  1. Shopper & Customer
    [[“value”:” Baking quickly emerged as one of Americans’ favorite pastimes during the pandemic, and some supermarket operators are looking to keep the trend alive with online and in-store classes. Although home baking has clearly subsided from its 2020 peak, observers see a lingering interest in the activity, which they say is helping buoy […]
  1. Media & Marketing
Something interesting is happening in brand management. Increasingly, we read about brand-businesses that are focusing on Brand Equity. It has been decades since the topic of Brand Equity was mentioned in press releases and earnings calls. Brand Equity is more than a phrase; it is an investment in enduring profitable growth of the brand-business. That […]
  1. CPG: HBC
At the Cannes Lions a few months ago, Mastercard CMO Raja Rajamannar and CFO Sachin Mehra gave a joint talk on the CMO/CFO relationship called “Happy Tension.”  Raja described the typical dynamic this way: “It’s shocking that less than 40% of the finance people think that marketers can make sound commercial decisions, leaving the remaining […]
  1. Corporate Strategy
Most firms, and the managers who operate them, seek to grow. Indeed, a review of most CEO letters associated with annual reports, finds growth to be one of the two most frequently identified objectives (the other is cash flow). Growth, or at least well-managed, profitable growth, is important for many reasons. It makes the firm […]
  1. Corporate Strategy
Many marketers seek to obtain financial benefits from their brands by using the awareness, attitudes, affection, and loyalty associated with these brands by “extending” the brand to new and different products and product categories. Procter and Gamble used its Tide brand, which was associated for many years with a single powdered detergent, to expand into […]
  1. Shopper & Customer
No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course. But fear not, there are proven strategies that can […]
  1. CPG: HBC
Two of the world’s largest companies, Walmart and PepsiCo, are teaming up to support regenerative agriculture practices on more than 2 million acres of farmland in the U.S. and Canada. Using $120 million of investments, the seven-year collaboration aims to cut 4 million metric tons of greenhouse gas emissions by 2030, roughly equivalent to the […]
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Testing for Ships in Product Packaging compatibility often involves “a series of drops and vibrations,” a packaging innovation team leader said. Sellers can expect fee discounts for program participation. Amazon is pulling back the curtain on how it’s teeing up more packages to arrive on doorsteps without Amazon logos. Last week, the Ships in Product Packaging program expanded by […]
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84.51° is out with a new report that “examines who omnichannel shoppers are, where they shop, and some of the reasons why they choose to shop in-store and online.” Some key findings: •  “This shopper is likely to be Millennial or Gen Z, is engaged with natural and organic, is more likely to have children, […]
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Walmart this morning released its final results for Q4 and the just completed fiscal year, saying that Q4 revenue was $173.4 billion, up 5.7 percent from the same period a year ago.  Q4 operating income was up 13 percent to $7.3 billion. US same store sales for the quarter were up four percent. Global e-commerce […]

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