Trends & External Forces 5 Ways Brands Can Stay Competitive In A Recession Economic volatility and uncertainty have become the order of the day. Some forecasters are using the “R” word (recession). Business is always difficult. In good times firms scramble to add capacity and meet demand while fending off the competition that is inevitably attracted to a robust and growing market. In bad times firms struggle to […] Branding Strategy May 26, 2022May 26, 2022 3 min read EconomyShoppersStrategyMarketing: BrandPredictions and ForecastsResults & InvestmentMarketing: In StoreTechnology & InnovationMarketing: SocialSustainabilityCompetitionOperations & Supply ChainConsulting 0 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit What Is Trailblazer Connect? A Pathway to New Careers in the Salesforce Ecosystem Learning for learning’s sake is great, but we all know that a huge benefit to all that learning you’re doing is being able to translate it into a fulfilling, high-paying career. Our mission at Salesforce is to give everyone an equal chance at landing a top job. With Trailhead, Salesforce’s free online learning platform, countless […] Salesforce May 26, 2022May 26, 2022 5 min read PartnershipsAssociatesMarketing: SocialConsultingPredictions and ForecastsData & InsightsShoppersInclusivityMetaversePricing & PromotionsCOVID19 0 Saving Bookmark this article Bookmarked
Department & Category Grocerants Replacing Restaurants and Grocery Stores for Dinner What’s for Dinner is the age-old question every parent hears, and most say I don’t know. Today more and more families or looking online, or for new avenues of fresh food distributions in the way of meals and meal components that can be mixed and matched into perfect family meal. Alternative fresh food […] Grocerant Guru May 26, 2022May 26, 2022 4 min read Dept. GroceryRestaurantsData & InsightsConsumersMarketing: SocialDept. FreshDept. PerimeterBrick and MortarPepsiCoConsultingDept. BeverageDept. Fresh PreparedStrategyAssociatesDept. BakeryMeta (Facebook)TwitterDept. Adult BevTechnology & InnovationPricing & PromotionsPartnershipsMarketing: TradeESG and CSRDept. DairyDept. DeliDept. FuelMarketing: In StoreHoliday & Events 0 Saving Bookmark this article Bookmarked
Shopper & Customer Is Your Brand Meaningfully Different? As marketing professionals, we’d like to share a quick lesson in one of the fundamentals of marketing having to do with relevance, what we call being “meaningfully different.” Marketers know it’s not enough to be merely relevant to be worthy of a customer’s admiration and loyalty. Something must be relevantly different to attain this status. […] Branding Strategy May 25, 2022May 25, 2022 4 min read ConsumersMarketing: BrandStrategyData & InsightsPredictions and ForecastsDeliveryShoppersMarketing: SocialTechnology & InnovationCompetitionGoogleDept. NonfoodSustainabilityResults & InvestmentMarketing: Loyalty & SubscriptionDept. ApparelAssociatesDept. PetESG and CSRDept. FuelConsultingThick DataAmazon 0 Saving Bookmark this article Bookmarked 5
Technology & Innovation What Should Retail Look Like in the Metaverse While unusual to many consumers, the Metaverse Fashion Week, known as Decentraland, offered a glimpse into the future. For retail, the metaverse presents the optimal middle ground between the ease and convenience of online shopping and the immersive and tangible enjoyment of physical shopping. The metaverse can be seen as a third layer, a new market or […] Erica Moreti May 25, 2022May 25, 2022 3 min read MetaverseTrends: TechEconomyStrategyConsumersDept. ApparelTechnology & InnovationShoppersData & InsightsBrick and MortarOmnichannelConsultingESG and CSRPhilanthropyPredictions and ForecastsDept. FreshCryptoMarketing: Social 0 Saving Bookmark this article Bookmarked
Data & Insights Overcoming D-to-C Obstacles for Success Direct-to-consumer (D-to-C) strategies are very effective across different brands and companies. And yet, to find long-term success, these stakeholders must be aware of the many obstacles and how to overcome them. What is D-to-C? In this rapidly evolving market where e-commerce has significantly changed consumer buying habits, many have turned to D-to-C strategies. Instead of […] Jay Sackos May 25, 2022May 25, 2022 3 min read ShoppersMarketing: SocialConsumersDeliveryCompetitionMetaverseTechnology & InnovationOperations & Supply ChainESG and CSRCOVID19Marketing: UGCPartnershipsTech: AR and VRMeta (Facebook)TikTokPredictions and ForecastsBig LotsTargetCostcoTrends: TechMarketing: TradeConsultingData & InsightsTwitterHealth & WellnessMarketing: Direct & PersonalizationDept. ApparelDept. NonfoodMarketing: Loyalty & SubscriptionAmazon 0 Saving Bookmark this article Bookmarked
Media & Marketing Digitally Native Brands Hit The Wall Despite all the hype, after gobs of venture capital investment, several high profile IPO’s and some big moves into physical retail, the OG’s of the new wave of DTC are running into trouble. Most of the digitally native brands that were supposed to disrupt the retail industry (think Warby Parker, Stitch Fix, Allbirds, Caspar, […] Remarkable Retail Podcast May 24, 2022May 24, 2022 2 min read PodcastsMarketing: SocialResults & InvestmentShoppersAmazonInternational - North AmericaTechnology & InnovationDept. GroceryWarby ParkerTwitterStart UpsTargetWalmartData & InsightsConsultingBrick and Mortar 0 Saving Bookmark this article Bookmarked
Channel: Grocery The GoodRx-Kroger Blowup: Spread Pricing, Pharmacy Margins, and the Future of Discount Cards A few weeks ago, GoodRx surprised investors with the unpleasant news that a major grocery chain had stopped accepting its discount card for an unspecified number of prescriptions. As I explain below, the unnamed chain appears to be Kroger—the sixth-largest U.S. pharmacy. What’s more, GoodRx disclosed that Kroger accounts for an unexpected one-quarter of its […] Drug Channels May 24, 2022May 24, 2022 2 min read KrogerDept. PharmacyData & InsightsMarketing: SocialPredictions and ForecastsConsultingSustainabilityMeta (Facebook) 0 Saving Bookmark this article Bookmarked 5
Corporate Strategy Unlock More Career Opportunities With the Salesforce Strategy Designer Certification What is strategy design? How does strategy design differ from user experience (UX) design? Salesforce Strategy Designer Certification Skills needed to become a Salesforce Certified Strategy Designer Ready to get certified? Here’s how to get started! You got this, Trailblazer As the digital world continues to grow, companies are realizing more and more the importance […] Salesforce May 23, 2022May 23, 2022 5 min read StrategyData & InsightsPredictions and ForecastsConsultingInclusivityShoppersMarketing: SocialTwitterTechnology & InnovationMarketing: In StorePartnershipsMetaversePricing & PromotionsSustainabilityESG and CSRDept. NonfoodDept. Natural / OrganicDelivery 0 Saving Bookmark this article Bookmarked
Associates & Employees New Mobile App for Brick-and-Mortar Spurs Workplace Engagement Real-time news flashes Effective workplace communication ensures employee retention, happiness, and success. Some reports even show that productivity increases up to 25% in well-connected teams. Still, reaching employees with the relevant information to succeed day to day can prove challenging. With over 72% of the brick-and-mortar workforce having no access to a company email or phone, […] RayDiant May 23, 2022May 23, 2022 3 min read AssociatesTechnology & InnovationDept. NonfoodMarketing: SocialData & InsightsMarketing: BroadcastEconomyStrategyConsultingESG and CSRGoogleMarketing: In StoreMarketing: OOHShoppersStore Location 0 Saving Bookmark this article Bookmarked
Retailer Media Quantifying the Retail Media Opportunity Retail media networks are having a real moment. It seems like everyone is trying to capitalize on this new revenue opportunity, and are taking a page from Amazon’s growth playbook. But why? For this week’s Retail Remix, we dig into the retail media trend by revisiting a fireside chat between Nicole Silberstein, Ecommerce Editor for […] Retail Remix Podcast May 23, 2022May 23, 2022 < 1 min read Marketing: Retail MediaConsultingTechnology & InnovationTrends: RetailTrends: MarketingPredictions and ForecastsPartnershipsIndustry Conferences and EventsData & InsightsAmazon 0 Saving Bookmark this article Bookmarked
Technology & Innovation Ulta Launches Retail Media Network, Sephora Likely Not Far Behind Ulta Beauty is the latest retailer to launch a retail media network, aiming to tap into the growing pool of ad dollars flowing into closed-loop systems as marketers look beyond search engines and social media in preparation for a cookie-less future. Ulta’s new offering, which the retailer first announced in late 2021, is called UB […] Retail TouchPoints May 21, 2022May 21, 2022 2 min read Technology & InnovationMarketing: Retail MediaDept. HBCPartnershipsPredictions and ForecastsESG and CSRData & InsightsMarketing: SocialConsumersOperations & Supply ChainPricing & PromotionsStrategyConsulting 0 Saving Bookmark this article Bookmarked
Operations & Supply Chain REI Appoints First Chief Supply Chain Officer to Support Growth Initiatives REI Co-op has named Sylvia Wilks to the newly created role of SVP, Chief Supply Chain Officer, effective May 23, 2022. Wilks will be responsible for the strategic leadership of REI’s global supply chain, working with other leaders across the organization to develop its network and support the company’s growth. Wilks has more than 25 […] Retail TouchPoints May 20, 2022May 20, 2022 2 min read Operations & Supply ChainDept. BeverageCOVID19Technology & InnovationStrategyShoppersRestaurantsExecutivesDept. GroceryConsumersConsulting 0 Saving Bookmark this article Bookmarked
Department: HBC It’s Time to Put Innovative Contracts Under Warranty Today’s guest post comes from Jane Barlow, Chief Clinical Officer, and Susan Raiola, President of Real Endpoints. Jane and Susan discuss the mechanism and benefits of warranties in the realm of value-based contracts. To learn more about payer-pharma warranty contracts and whether these agreements can solve issues that limit the utility of more traditional value-based […] Drug Channels May 20, 2022May 20, 2022 2 min read Data & InsightsMarketing: SocialConsultingShoppersMeta (Facebook)ESG and CSRDept. Pharmacy 0 Saving Bookmark this article Bookmarked
Corporate Finance Turn Onboarding Into a Data-Collecting Adventure Through Automation First impressions matter. A poor onboarding process can set the wrong tone – for wealth managers trying to grow their assets under management (AUM) — and for clients who entrust their assets to someone new. Leaders in digital transformation at wealth management firms are seizing on this fact, with nearly half saying their biggest tech investment […] Salesforce May 19, 2022May 19, 2022 4 min read Results & InvestmentData & InsightsTechnology & InnovationMarketing: Direct & PersonalizationConsultingAssociatesShoppersCompetitionDept. NonfoodHealth & WellnessPredictions and ForecastsThick Data 0 Saving Bookmark this article Bookmarked
Data & Insights See How Predictive Analytics Can Give Your Insurance Agency an Edge Predictive analytics — everyone in the insurance world is talking about it. But what is it, and how can predictive analytics help you grow your brokerage client list? Here’s a quick definition: predictive analytics takes scattered pieces of data from across your systems, organizing them to assess what has happened in the past. Then, using […] Salesforce May 19, 2022May 19, 2022 4 min read Data & InsightsTechnology & InnovationShoppersMarketing: Direct & PersonalizationResults & InvestmentVendorsAssociatesAI / MLPredictions and ForecastsTech: AIThick DataTargetCustomer ExperienceCustomer ExperienceConsultingTrends: TechDept. FuelDept. NonfoodExecutivesMarketing: In Store 0 Saving Bookmark this article Bookmarked
Retail Ecosystem U.S. Podcast Advertising Revenue Hits $1.4 Billion in 2021 Forecasted to Exceed $2B in 2022 and Over $4B by 2024 NEW YORK – May 9, 2022 –The explosive revenue growth of podcast advertising reached a new high in 2021, racing well past the $1B mark to $1.4B. Podcast advertising grew 2X faster in 2021 (+72%) than the total internet ad market according to the […] IAB May 19, 2022May 19, 2022 3 min read PodcastsTechnology & InnovationConsultingPredictions and ForecastsData & InsightsDeliveryThick DataAgenciesResults & InvestmentInclusivityEconomyAssociatesDept. NonfoodTargetConsumers 0 Saving Bookmark this article Bookmarked 5
Media & Marketing 4 Ecommerce Best Practices for Personalization | Salsify When it comes to ecommerce success, a recent Forbes piece puts it simply: Personalize or perish. Professional services company Accenture backs up this declaration, reporting that 83% of global consumers are willing to share their data to get personalized experiences. Salsify May 19, 2022May 19, 2022 < 1 min read Marketing: Direct & PersonalizationConsultingConsumersThick DataMarketing: SocialDept. BeverageData & Insights 0 Saving Bookmark this article Bookmarked
Technology & Innovation You May Not Think You Need a UX Designer — Here’s Why You Do After hiring boomed in the first quarter, companies are now assessing their talent needs. One field that is expected to continue growing faster than average in the next decade includes the user experience (UX) designer. Could hiring for this role support your business? A UX hire can help avoid design debt, strengthen customer relationships, and […] Salesforce May 19, 2022May 19, 2022 4 min read Technology & InnovationPartnershipsAssociatesData & InsightsConsultingShoppersMarketing: Direct & PersonalizationResults & InvestmentTargetMarketing: Loyalty & SubscriptionMarketing: SocialHealth & WellnessExecutivesPredictions and ForecastsSustainabilityMarketing: OOH 0 Saving Bookmark this article Bookmarked
Corporate Strategy Restaurants Fresh Flavorful Meal Components with Cravability Needed Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food will drive top-line growth and bottom-line profits in 2022 according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Stop by and visit us at the 2022 National Restaurant Show. Today, the need for branded, craveable fresh food is preferred 8.6 to 1 over […] Grocerant Guru May 19, 2022May 19, 2022 3 min read Dept. GroceryRestaurantsDept. FreshConsumersMarketing: SocialBrick and MortarData & InsightsDept. PerimeterShoppersPredictions and ForecastsTwitterMeta (Facebook)ConsultingDept. Fresh PreparedOperations & Supply ChainDept. ApparelDept. Adult BevStore LocationStrategyHealth & WellnessESG and CSR 0 Saving Bookmark this article Bookmarked
Agencies & Vendors 5 areas grocery executives should prioritize this year: McKinsey Food retail leaders should pay greater attention to topics such as sustainability, omnichannel growth and tech partnerships as industry challenges mount, the consulting firm said in a new report. Grocery Dive May 18, 2022May 18, 2022 < 1 min read ConsultingExecutivesSustainabilityOmnichannelTechnology & InnovationPartnershipsDept. Grocery 0 Saving Bookmark this article Bookmarked
Media & Marketing How Brands Can Overcome the Challenges of Delivering Predictive Personalization at Scale Today, with consumer loyalty up for grabs, personalization matters more than ever before. In fact, more than 71 percent of consumers now expect companies to deliver personalized interactions, and 76 percent express frustration when this doesn’t happen. If you’re trying to improve the consumer experience, enabling predictive personalization is a must. Predictive personalization allows you […] Diane Keng May 17, 2022May 17, 2022 3 min read Marketing: Direct & PersonalizationConsumersTechnology & InnovationData & InsightsShoppersStrategyDept. NonfoodWeatherDept. FreshDept. PerimeterMarketing: Loyalty & SubscriptionPredictions and ForecastsResults & InvestmentStore LocationExecutivesConsulting 0 Saving Bookmark this article Bookmarked
Department: HBC The State of Specialty Pharmacy 2022: Reflections, Trends, and Photos from #Asembia22 Two weeks ago, Paula and I had the pleasure of attending Asembia’s 2022 Specialty Pharmacy Summit at the wonderful Wynn Las Vegas. Below, I violate Vegas code and tell you what happened there. I offer reflections on my keynote session with Scott Gottlieb, share my experiences during the featured session, and highlight three crucial specialty […] Drug Channels May 17, 2022May 17, 2022 2 min read Dept. PharmacyData & InsightsMarketing: SocialConsultingMeta (Facebook) 0 Saving Bookmark this article Bookmarked
Shopper & Customer Data Protection is Critical in E-Commerce Strategies Among the things retailers learned from the pandemic are two key business lessons. The first is that e-commerce needs to become an essential component of any strategy, and the second is that consumers are continually craving innovative, personalized experiences. But how do we keep customer data safe amid this growing trend of customization? As we […] Julie Petit May 16, 2022May 16, 2022 2 min read Data & InsightsShoppersConsumersMarketing: Direct & PersonalizationTechnology & InnovationCustomer ExperienceOmnichannelCustomer ExperienceConsultingDept. HBCPartnershipsBOPISDept. NonfoodInternationalMarketing: SocialSustainabilityStrategyOperations & Supply ChainBrick and MortarMarketing: In StoreInternational - UKDeliveryCOVID19Amazon 0 Saving Bookmark this article Bookmarked
Shopper & Customer The Easiest Ways to Use AI in E-Commerce Artificial intelligence (AI) can help e-commerce brands and retailers deliver valuable customer experiences across online channels. Implementing AI may seem like a daunting task due to its underlying complexity and various applications, yet nothing could be further from the truth. With the proliferation and increasing adoption of AI across the retail industry, there are now […] Ohad Greenshpan May 16, 2022May 16, 2022 2 min read Technology & InnovationShoppersMarketing: Direct & PersonalizationData & InsightsConsultingCustomer ExperienceCustomer ExperienceMarketing: TradePricing & PromotionsDept. NonfoodConsumersOperations & Supply ChainMarketing: Loyalty & SubscriptionOwned Brands (Private Label)Results & InvestmentTargetTech: AIAI / ML 0 Saving Bookmark this article Bookmarked
Associates & Employees Best ways to manage your retail store employees Effective retail management necessitates a diverse set of abilities. These abilities boil down to time management, training management, employee management, and change management. As a store manager, you’re responsible for training your staff, keeping customers pleased, maintaining sufficient stock levels, and conducting a variety of other duties. To stay on top of things, you’ll need […] Retail Technology Innovation Hub May 15, 2022May 15, 2022 6 min read AssociatesData & InsightsShoppersTechnology & InnovationCustomer ExperienceCustomer ExperienceBrick and MortarPredictions and ForecastsCOVID19Pricing & PromotionsMarketing: TradeOperations & Supply ChainDept. NonfoodEconomyResults & InvestmentConsultingConsumersHealth & WellnessMarketing: In Store 0 Saving Bookmark this article Bookmarked
Department: Food Virtual Restaurant Nextbite Co-Brands Menu Food marketing executives are loving the virtual kitchen, virtual restaurant, and delivery space. Today there seems to be no end to the ability of food marketers extend a brand, concept or partnership according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Nextbite,is a virtual restaurant. They are rolling out its first […] Grocerant Guru May 15, 2022May 15, 2022 3 min read Dept. GroceryDept. Fresh PreparedRestaurantsMarketing: SocialData & InsightsPartnershipsDept. FreshConsumersExecutivesConsultingTwitterSustainabilityPop UpsMeta (Facebook)DeliveryDept. BakeryHealth & WellnessESG and CSRGhost KitchenStrategyDept. PerimeterUbereats 0 Saving Bookmark this article Bookmarked
Department & Category Will Going Green Pay Off? In volumes one, two, and three of our sustainability series, we examined how consumer behavior is driving the demand for more environmental awareness among eCommerce, how companies are responding throughout their supply chains, and how major retailers are helping online shoppers go green. Our fourth and final volume asks if going green pays off. While […] OneSpace May 13, 2022May 13, 2022 2 min read SustainabilityConsumersShoppersPackagingESG and CSRThick DataData & InsightsOperations & Supply ChainDept. FreshDept. GroceryConsultingTechnology & InnovationHealth & WellnessInclusivityCOVID19VendorsPredictions and ForecastsMarketing: In StoreDept. DairyDept. RefrigeratedDept. HBCEconomyInternational - UKResults & InvestmentTrends: Food and BeverageDept. Natural / Organic 0 Saving Bookmark this article Bookmarked
Media & Marketing Opportunities to Improve Critical Medication Access in Oncology Today’s guest post comes from Shawn Seamans, Chief Commercial Officer at CoverMyMeds. Shawn discusses the unique challenges cancer patients face in accessing, affording, and adhering to treatment. He explains how patient-centric technology, combined with access to caring experts, can alleviate these challenges. Read more about access, affordability, and adherence opportunities for oncology patients in the […] Drug Channels May 13, 2022May 13, 2022 2 min read Data & InsightsMarketing: SocialConsultingTechnology & InnovationShoppersMeta (Facebook) 0 Saving Bookmark this article Bookmarked
Shopper & Customer Sensormatic Solutions Offers Expanded Insights with Sensormatic IQ Platform Sensormatic Solutions has launched an enhanced Sensormatic IQ platform and transformative services. The solution provider aims to meet the needs of modern, digitally connected retailers by offering solutions across shopper experience, inventory intelligence, loss prevention and operational effectiveness. Sensormatic IQ’s platform integrates the complete Sensormatic Solutions portfolio with third-party offerings designed to improve operations at […] Retail TouchPoints May 13, 2022May 13, 2022 < 1 min read Data & InsightsTechnology & InnovationPricing & PromotionsShoppersDept. NonfoodConsultingOperations & Supply ChainStrategyConsumersHealth & WellnessDeliveryCustomer Experience 0 Saving Bookmark this article Bookmarked
Channel: Dollar/Value Channel: Dollar/Value Corporate Strategy Corporate Finance Department: Consumer Durables Media & Marketing Shopper & Customer Technology & Innovation Trends & External Forces Operations & Supply Chain Stores & Formats Dollar General post strong sales gains in first quarter GOODLETTSVILLE, Tenn. — Dollar General on Thursday reported net sales of $8.8 billion for its fiscal year 2022 first quarter, an increase of 4.2% over the prior-year period. The net sales increase was primarily driven by positive sales contributions from new stores, partially offset by a slight decline in same-store sales and the impact of […] Written by MMR May 26, 2022May 26, 2022 Saving Bookmark this article Bookmarked
Data & Insights Corporate Strategy Department: HBC Media & Marketing Data & Insights Shopper & Customer Trends & External Forces Merchandising CVS to launch virtual primary care solution WOONSOCKET, R.I. — CVS Health announced on Thursday the launch of CVS Health Virtual Primary Care, a new virtual care solution available through a single digital platform. The offering connects CVS Health’s services, clinical expertise, and data for a more coordinated and consumer-centric health care experience. The company said the new solution enables consumers to […] Written by MMR May 26, 2022May 26, 2022 Saving Bookmark this article Bookmarked
Retailer Media Corporate Strategy Media & Marketing Retailer Media Data & Insights 22% Of Brands Are Unhappy With How They Allocate Their Retail Media Budget. But There’s a Better Way Retail media networks (RMNs) are an exciting place to run ads, because of the valuable first-party data that retailers have about their customers. RMNs create an ability to target a specific retailer’s customers and provide valuable insights into how people shop. And brands certainly are not hurting for choices. Just last week, Ulta announced a media network and the hotel chain, Marriott, the week prior. Written by Bobsled Marketing May 26, 2022May 26, 2022 Saving Bookmark this article Bookmarked
Corporate Finance Retail Earnings Confuse Rather than Clarify Earnings, and retail earnings in particular, are not as straightforward as they sometimes seem. Written by NASDAQ May 26, 2022May 26, 2022 Saving Bookmark this article Bookmarked
Technology & Innovation Partnerships & Alt Profit Media & Marketing Data & Insights Shopper & Customer Technology & Innovation Trends & External Forces Associates & Employees Merchandising Operations & Supply Chain Stores & Formats Developing a Perfect Store Strategy in 2022 In 2022, the perfect store is rooted in constant evolution — a system that maybe isn’t perfect in every moment, but is agile always, malleable when needed, and capable of critical self-reflection. These innate characteristics of the modern perfect store are supported by, and in return support, the adoption of a few important technologies and […] Written by Dor Sela May 26, 2022May 26, 2022 Saving Bookmark this article Bookmarked