Consulting

Articles on/from consultants and consulting firms in Retail/CPG.

  1. Trends & External Forces

5 Ways Brands Can Stay Competitive In A Recession

Economic volatility and uncertainty have become the order of the day. Some forecasters are using the “R” word (recession). Business is always difficult. In good times firms scramble to add capacity and meet demand while fending off the competition that is inevitably attracted to a robust and growing market. In bad times firms struggle to […]
3 min read
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  1. Partnerships & Alt Profit

What Is Trailblazer Connect? A Pathway to New Careers in the Salesforce Ecosystem

Learning for learning’s sake is great, but we all know that a huge benefit to all that learning you’re doing is being able to translate it into a fulfilling, high-paying career. Our mission at Salesforce is to give everyone an equal chance at landing a top job. With Trailhead, Salesforce’s free online learning platform, countless […]
5 min read
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  1. Department & Category

Grocerants Replacing Restaurants and Grocery Stores for Dinner

  What’s for Dinner is the age-old question every parent hears, and most say I don’t know.  Today more and more families or looking online, or for new avenues of fresh food distributions in the way of meals and meal components that can be mixed and matched into perfect family meal.   Alternative fresh food […]
4 min read
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  1. Shopper & Customer

Is Your Brand Meaningfully Different?

As marketing professionals, we’d like to share a quick lesson in one of the fundamentals of marketing having to do with relevance, what we call being “meaningfully different.” Marketers know it’s not enough to be merely relevant to be worthy of a customer’s admiration and loyalty. Something must be relevantly different to attain this status. […]
4 min read
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  1. Technology & Innovation

What Should Retail Look Like in the Metaverse

While unusual to many consumers, the Metaverse Fashion Week, known as Decentraland, offered a glimpse into the future. For retail, the metaverse presents the optimal middle ground between the ease and convenience of online shopping and the immersive and tangible enjoyment of physical shopping. The metaverse can be seen as a third layer, a new market or […]
3 min read
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  1. Data & Insights

Overcoming D-to-C Obstacles for Success

Direct-to-consumer (D-to-C) strategies are very effective across different brands and companies. And yet, to find long-term success, these stakeholders must be aware of the many obstacles and how to overcome them. What is D-to-C? In this rapidly evolving market where e-commerce has significantly changed consumer buying habits, many have turned to D-to-C strategies. Instead of […]
3 min read
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  1. Media & Marketing

Digitally Native Brands Hit The Wall

  Despite all the hype, after gobs of venture capital investment, several high profile IPO’s and some big moves into physical retail, the OG’s of the new wave of DTC are running into trouble. Most of the digitally native brands that were supposed to disrupt the retail industry (think Warby Parker, Stitch Fix, Allbirds, Caspar, […]
2 min read
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  1. Channel: Grocery

The GoodRx-Kroger Blowup: Spread Pricing, Pharmacy Margins, and the Future of Discount Cards

A few weeks ago, GoodRx surprised investors with the unpleasant news that a major grocery chain had stopped accepting its discount card for an unspecified number of prescriptions. As I explain below, the unnamed chain appears to be Kroger—the sixth-largest U.S. pharmacy. What’s more, GoodRx disclosed that Kroger accounts for an unexpected one-quarter of its […]
2 min read
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  1. Corporate Strategy

Unlock More Career Opportunities With the Salesforce Strategy Designer Certification

What is strategy design? How does strategy design differ from user experience (UX) design? Salesforce Strategy Designer Certification Skills needed to become a Salesforce Certified Strategy Designer Ready to get certified? Here’s how to get started! You got this, Trailblazer As the digital world continues to grow, companies are realizing more and more the importance […]
5 min read
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  1. Associates & Employees

New Mobile App for Brick-and-Mortar Spurs Workplace Engagement

Real-time news flashes Effective workplace communication ensures employee retention, happiness, and success. Some reports even show that productivity increases up to 25% in well-connected teams. Still, reaching employees with the relevant information to succeed day to day can prove challenging. With over 72% of the brick-and-mortar workforce having no access to a company email or phone, […]
3 min read
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  1. Retailer Media

Quantifying the Retail Media Opportunity

Retail media networks are having a real moment. It seems like everyone is trying to capitalize on this new revenue opportunity, and are taking a page from Amazon’s growth playbook. But why?   For this week’s Retail Remix, we dig into the retail media trend by revisiting a fireside chat between Nicole Silberstein, Ecommerce Editor for […]
< 1 min read
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  1. Technology & Innovation

Ulta Launches Retail Media Network, Sephora Likely Not Far Behind

Ulta Beauty is the latest retailer to launch a retail media network, aiming to tap into the growing pool of ad dollars flowing into closed-loop systems as marketers look beyond search engines and social media in preparation for a cookie-less future. Ulta’s new offering, which the retailer first announced in late 2021, is called UB […]
2 min read
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  1. Operations & Supply Chain

REI Appoints First Chief Supply Chain Officer to Support Growth Initiatives

REI Co-op has named Sylvia Wilks to the newly created role of SVP, Chief Supply Chain Officer, effective May 23, 2022. Wilks will be responsible for the strategic leadership of REI’s global supply chain, working with other leaders across the organization to develop its network and support the company’s growth. Wilks has more than 25 […]
2 min read
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  1. Department: HBC

It’s Time to Put Innovative Contracts Under Warranty

Today’s guest post comes from Jane Barlow, Chief Clinical Officer, and Susan Raiola, President of Real Endpoints. Jane and Susan discuss the mechanism and benefits of warranties in the realm of value-based contracts. To learn more about payer-pharma warranty contracts and whether these agreements can solve issues that limit the utility of more traditional value-based […]
2 min read
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  1. Corporate Finance

Turn Onboarding Into a Data-Collecting Adventure Through Automation

First impressions matter. A poor onboarding process can set the wrong tone – for wealth managers trying to grow their assets under management (AUM) — and for clients who entrust their assets to someone new. Leaders in digital transformation at wealth management firms are seizing on this fact, with nearly half saying their biggest tech investment […]
4 min read
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  1. Data & Insights

See How Predictive Analytics Can Give Your Insurance Agency an Edge

Predictive analytics — everyone in the insurance world is talking about it. But what is it, and how can predictive analytics help you grow your brokerage client list?  Here’s a quick definition: predictive analytics takes scattered pieces of data from across your systems, organizing them to assess what has happened in the past. Then, using […]
4 min read
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  1. Retail Ecosystem

U.S. Podcast Advertising Revenue Hits $1.4 Billion in 2021

Forecasted to Exceed $2B in 2022 and Over $4B by 2024 NEW YORK – May 9, 2022 –The explosive revenue growth of podcast advertising reached a new high in 2021, racing well past the $1B mark to $1.4B. Podcast advertising grew 2X faster in 2021 (+72%) than the total internet ad market according to the […]
3 min read
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  1. Media & Marketing

4 Ecommerce Best Practices for Personalization | Salsify

When it comes to ecommerce success, a recent Forbes piece puts it simply: Personalize or perish. Professional services company Accenture backs up this declaration, reporting that 83% of global consumers are willing to share their data to get personalized experiences.
< 1 min read
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  1. Technology & Innovation

You May Not Think You Need a UX Designer — Here’s Why You Do

After hiring boomed in the first quarter, companies are now assessing their talent needs. One field that is expected to continue growing faster than average in the next decade includes the user experience (UX) designer. Could hiring for this role support your business? A UX hire can help avoid design debt, strengthen customer relationships, and […]
4 min read
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  1. Corporate Strategy

Restaurants Fresh Flavorful Meal Components with Cravability Needed

  Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food will drive top-line growth and bottom-line profits in 2022 according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Stop by and visit us at the 2022 National Restaurant Show. Today, the need for branded, craveable fresh food is preferred 8.6 to 1 over […]
3 min read
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  1. Media & Marketing

How Brands Can Overcome the Challenges of Delivering Predictive Personalization at Scale

Today, with consumer loyalty up for grabs, personalization matters more than ever before. In fact, more than 71 percent of consumers now expect companies to deliver personalized interactions, and 76 percent express frustration when this doesn’t happen. If you’re trying to improve the consumer experience, enabling predictive personalization is a must. Predictive personalization allows you […]
3 min read
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  1. Department: HBC

The State of Specialty Pharmacy 2022: Reflections, Trends, and Photos from #Asembia22

Two weeks ago, Paula and I had the pleasure of attending Asembia’s 2022 Specialty Pharmacy Summit at the wonderful Wynn Las Vegas. Below, I violate Vegas code and tell you what happened there. I offer reflections on my keynote session with Scott Gottlieb, share my experiences during the featured session, and highlight three crucial specialty […]
2 min read
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  1. Shopper & Customer

Data Protection is Critical in E-Commerce Strategies

Among the things retailers learned from the pandemic are two key business lessons. The first is that e-commerce needs to become an essential component of any strategy, and the second is that consumers are continually craving innovative, personalized experiences. But how do we keep customer data safe amid this growing trend of customization? As we […]
2 min read
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  1. Shopper & Customer

The Easiest Ways to Use AI in E-Commerce

Artificial intelligence (AI) can help e-commerce brands and retailers deliver valuable customer experiences across online channels. Implementing AI may seem like a daunting task due to its underlying complexity and various applications, yet nothing could be further from the truth. With the proliferation and increasing adoption of AI across the retail industry, there are now […]
2 min read
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  1. Associates & Employees

Best ways to manage your retail store employees

Effective retail management necessitates a diverse set of abilities. These abilities boil down to time management, training management, employee management, and change management. As a store manager, you’re responsible for training your staff, keeping customers pleased, maintaining sufficient stock levels, and conducting a variety of other duties. To stay on top of things, you’ll need […]
6 min read
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  1. Department: Food

Virtual Restaurant Nextbite Co-Brands Menu

  Food marketing executives are loving the virtual kitchen, virtual restaurant, and delivery space.  Today there seems to be no end to the ability of food marketers extend a brand, concept or partnership according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Nextbite,is a virtual restaurant.  They are rolling out its first […]
3 min read
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  1. Department & Category

Will Going Green Pay Off?

In volumes one, two, and three of our sustainability series, we examined how consumer behavior is driving the demand for more environmental awareness among eCommerce, how companies are responding throughout their supply chains, and how major retailers are helping online shoppers go green. Our fourth and final volume asks if going green pays off. While […]
2 min read
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  1. Media & Marketing

Opportunities to Improve Critical Medication Access in Oncology

Today’s guest post comes from Shawn Seamans, Chief Commercial Officer at CoverMyMeds. Shawn discusses the unique challenges cancer patients face in accessing, affording, and adhering to treatment. He explains how patient-centric technology, combined with access to caring experts, can alleviate these challenges. Read more about access, affordability, and adherence opportunities for oncology patients in the […]
2 min read
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  1. Shopper & Customer

Sensormatic Solutions Offers Expanded Insights with Sensormatic IQ Platform

Sensormatic Solutions has launched an enhanced Sensormatic IQ platform and transformative services. The solution provider aims to meet the needs of modern, digitally connected retailers by offering solutions across shopper experience, inventory intelligence, loss prevention and operational effectiveness. Sensormatic IQ’s platform integrates the complete Sensormatic Solutions portfolio with third-party offerings designed to improve operations at […]
< 1 min read
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Editor’s Choice

  1. Channel: Dollar/Value
  2. Channel: Dollar/Value
  3. Corporate Strategy
  4. Corporate Finance
  5. Department: Consumer Durables
  6. Media & Marketing
  7. Shopper & Customer
  8. Technology & Innovation
  9. Trends & External Forces
  10. Operations & Supply Chain
  11. Stores & Formats

Dollar General post strong sales gains in first quarter

GOODLETTSVILLE, Tenn. — Dollar General on Thursday reported net sales of $8.8 billion for its fiscal year 2022 first quarter, an increase of 4.2% over the prior-year period. The net sales increase was primarily driven by positive sales contributions from new stores, partially offset by a slight decline in same-store sales and the impact of […]
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  1. Data & Insights
  2. Corporate Strategy
  3. Department: HBC
  4. Media & Marketing
  5. Data & Insights
  6. Shopper & Customer
  7. Trends & External Forces
  8. Merchandising

CVS to launch virtual primary care solution

WOONSOCKET, R.I. — CVS Health announced on Thursday the launch of CVS Health Virtual Primary Care, a new virtual care solution available through a single digital platform. The offering connects CVS Health’s services, clinical expertise, and data for a more coordinated and consumer-centric health care experience. The company said the new solution enables consumers to […]
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  1. Retailer Media
  2. Corporate Strategy
  3. Media & Marketing
  4. Retailer Media
  5. Data & Insights

22% Of Brands Are Unhappy With How They Allocate Their Retail Media Budget. But There’s a Better Way

Retail media networks (RMNs) are an exciting place to run ads, because of the valuable first-party data that retailers have about their customers. RMNs create an ability to target a specific retailer’s customers and provide valuable insights into how people shop. And brands certainly are not hurting for choices. Just last week, Ulta announced a media network and the hotel chain, Marriott, the week prior. 
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  1. Technology & Innovation
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces
  8. Associates & Employees
  9. Merchandising
  10. Operations & Supply Chain
  11. Stores & Formats

Developing a Perfect Store Strategy in 2022

In 2022, the perfect store is rooted in constant evolution — a system that maybe isn’t perfect in every moment, but is agile always, malleable when needed, and capable of critical self-reflection. These innate characteristics of the modern perfect store are supported by, and in return support, the adoption of a few important technologies and […]
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