Joining us for the second of three episodes recorded in the Bambuser remote podcast studio/beach cabana at Mandalay Bay during Shoptalk is Melanie Brown Vice President of Orange Apron Media and Monetization for The Home Depot. In a special two segment interview Melanie unpacks The Home Depot’s retail media journey, highlighting the company’s unique approach, which recently culminated in a doubling down and re-branding of its efforts. We’ve had analysts and consultants on to explore the rapidly growing retail media world, now we get a deeply experienced practitioner’s in-depth perspectives.
As usual we open by dissecting the most important news of the week including the key take-aways from Amazon CEO Andy Jassey’s annual shareholder letter, the end to Macy’s proxy fight, the big nothing burger that is JC Penney’s first new store in eight years, and Richard Baker’s return trip to Galeria Karstadt Kaufhof. Then we tap into Steve’s 2024 predictions of a “disruptor reckoning” and news that Rent the Runway sees better days ahead, while Allbird’s risks delisting and Billy Reid acquires Knot Standard.
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Don’t miss the Leaders Leap virtual launch event on Monday, April 22nd, featuring special guests Seth Godin, Bridget Brennan, Sally Elliott, and Hal Lawton. Pre-register here.
There are just a few more days to take advantage of Leaders Leap pre-order freebies. Go here to see the special offers.
And if you are in Dallas don’t miss our in-person live fireside chat, networking, and book signing on April 24. Pre-register here.
About Melanie
Melanie Babcock is the Vice President, Orange Apron Media and Monetization. In this role, Melanie has grown sources of ad revenue, profitability, sales and improved supplier experience.
Melanie joined The Home Depot in 2013, most recently serving as the VP of Integrated Media, which included the launch, development and growth of Retail Media+. Under Melanie’s leadership, her teams transformed The Home Depot’s marketing strategy from a product-centric to a customer-driven marketing strategy.
She scaled personalized customer marketing and worked closely with cross-functional partners to lead the development of marketing experiences more tailored to customers’ shopping and personal preferences. She launched a media measurement practice and changed the marketing team’s key metrics to deliver enterprise, department and incremental sales.
About Us
Steve Dennis is a strategic advisor, board member, and keynote speaker focused on strategic growth and transformation and the impact of digital disruption. He is the author of the bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption and the forthcoming Leaders Leap: Transforming Your Company at the Speed of Disruption , which will be published in April 2024 and is now available for pre-order at book retailers everywhere. Steve regularly shares his insights in his role as a Forbes senior contributor and on social media..
Don’t forget to join Steve’s new Linked Group for his new book.
Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice, a keynote speaker around the world and consumer growth consultant. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global eCommerce Leaders podcast, and The Food Professor , Canada’s top food industry podcasts and one of the top management podcasts in the nation according to Apple, with Dr. Sylvain Charlebois. You can learn more about Michael on LinkedIn.
Be sure and check out Michael’s Last Request Barbecue, his YouTube BBQ cooking channel!
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