1. Retail Ecosystem

Finding Your Passionate Core Customer

This week we explore some of the content from Steve’s forthcoming book Leaders Leap: Transforming Your Company at the Speed of Disruption, which is now available for pre-order at book retailers worldwide. 

In particular, we go deep on a strategy of being “Special, Not Big” by significantly narrowing the aim of the customers you serve to be more intensely relevant and more highly differentiated. Finding your passionate core is about discovering those customers that sit at the heart of your customer bulls-eye and editing what you do to amplify your impact. In a world where it’s harder and harder to become the compelling signal amid all the noise, trying to serve a mass audience is akin to losing a race to the bottom. Find your people, creating meaningful connections, and give them something to talk about.

But we kick things off with an overview of our upcoming busy Shoptalk schedule, including recording several episodes in our Bambuser sponsored remote podcast studio/beach cabana. Then it’s on to the week in retail news, which features a return to the Wobbly Unicorn Corner to see what’s new with Matches Fashion, Stitch Fix, and TheRealReal. We also share our take on strong quarters from Abercrombie & Fitch and American Eagle Outfitters two ANVB’s (Analog Native Vertical Brands), while lamenting big whiffs from Victoria’s Secret and Foot Locker. We conclude by trying to make sense of Wall Street’s ebullient response to Target’s latest earnings.

Join the Leaders Leap LinkedIn Group here.

Become part of the Leaders Leap “Street Team” by sending an email to [email protected] with “Count Me In!” in the subject line.

About Us

Steve Dennis is a strategic advisor, board member, and keynote speaker focused on strategic growth and transformation and the impact of digital disruption. He is the author of the bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption and the forthcoming Leaders Leap: Transforming Your Company at the Speed of Disruption , which will be published in April 2024 and is now available for pre-order at book retailers everywhere. Steve regularly shares his insights in his role as a Forbes senior contributor and on social media..

Don’t forget to join Steve’s new Linked Group for his new book.

Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice, a keynote speaker around the world and consumer growth consultant.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,   The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor , Canada’s top food industry podcasts and one of the top management podcasts in the nation according to Apple, with Dr. Sylvain Charlebois.    You can learn more about Michael  on  LinkedIn. 

Be sure and check out Michael’s Last Request Barbecue,  his YouTube BBQ cooking channel!

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