Marketing: Trade

  1. Data & Insights

BFCM 2024: How E-commerce Businesses Can Prepare for Success

Just like how the Super Bowl is a day for sports enthusiasts or the re-release of a famous franchise movie is a treat for the fans, Black Friday and Cyber Monday (BFCM) is a tailor-made event for e-commerce businesses to boost revenue, attract new customers, and build brand loyalty.  As BFCM 2024 approaches in less […]
8 min read
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  1. Media & Marketing

Unlocking the Potential of Radio in MMM

In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and understand which channels are driving return on investment (ROI). Generally, television, digital, and social media receive the lion’s share of attention (and spend). Many marketers believe that audio, including radio, is difficult to measure in Marketing Mix Models (MMM) […]
3 min read
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  1. Media & Marketing

7 Tips on Creating a Strong Product Launch In-Store

As a product manufacturer, the success of your new product launch heavily relies on the brand experience you create for customers in-store with your retail partners. A strong brand experience not only helps in effectively promoting your products but also creates a lasting impression on your target audience. To help you achieve this, we have […]
3 min read
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  1. Shopper & Customer

McDonald’s: The Brand America Loves to Visit

  McDonald’s has been a cornerstone of American fast-food culture, and its popularity shows no signs of slowing down. Steven Johnson Grocerant Guru® and the team at Tacoma, based Foodservice Solutions® wants you to know you are not the only one that visits McDonalds. In fact, nearly 87% of U.S. households visited the chain at […]
4 min read
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  1. Media & Marketing

Kohl’s kicks off holiday shopping with October deals event

​[[{“value”:” Dive Brief The department store joins other major retailers offering fall promotions with its “3 Days of Deals” sale. Published Sept. 30, 2024 By Tatiana Walk-Morris Kohl’s promotional event, 3 Days of Deals, runs from Oct. 7 through Oct. 9 in stores and online. “Kohl’s” by Mike Mozart is licensed under CC BY 2.0 […]
< 1 min read
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  1. Shopper & Customer

The New Role of Visceral and Voice Food Marketing

  Success does leave clues and consumers are dynamic not static and according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® as U.S. consumers face rising costs, the dining landscape is evolving in real-time. A recent study by Givex reveals that 41 percent of Americans are eating out less, 45 percent have […]
5 min read
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  1. Media & Marketing

Six must have features for modern retail success

Thriving in the “offline” and online retail landscape poses greater challenges than before. Reports indicate that online purchases make up 20% of all transactions. As a result, businesses have had to innovate to differentiate themselves. Opting to upgrade your daily sales features is a valuable investment. These features can help expand your e-commerce venture and […]
3 min read
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  1. Holiday & Events

Adobe Predicts 8.4% Growth in Online Holiday Sales, Driven by Discounting

Adobe expects U.S. online sales to hit a record $240.8 billion this holiday shopping season (covering the period from Nov. 1 to Dec. 31), representing 8.4% growth year-over-year. Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% YoY to contribute a record $128.1 billion, which would represent a 53.2% share of online spend this season […]
4 min read
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  1. Trends & External Forces

NEW: The Drug Channels 2025 Video Webinar Series

Drug Channel Institute is pleased to announce The Drug Channels 2025 Video Webinar Series. Join Dr. Adam J. Fein for three live video webinars during 2025. These live, interactive events will be broadcast via Zoom from the Drug Channels Video studio in beautiful downtown Philadelphia. During these events, Dr. Fein will address the latest issues […]
3 min read
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  1. Holiday & Events

Retailers Focus on Early Sales, Expanded Assortments to Win Holiday 2024

With the unofficial start to the holiday shopping season (Amazon’s Fall Prime Day Oct. 8 and 9) just around the corner, and consumer confidence wobbly at best, Amazon isn’t the only retailer hoping to capture some early holiday spending next month. Target, Walmart, Best Buy, Big Lots and Michaels all have announced plans for early […]
6 min read
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  1. Data & Insights

An entrepreneur’s guide: how to start a business in the UK

A well crafted business plan will make it easier for you to get started. As you prepare, write a concise document outlining your ideas on the key aspects of your business. Even if you’re currently running a side business, it’s important to identify potential risks and opportunities. One essential step, especially for foreigners learning how […]
4 min read
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  1. Data & Insights

Mastering Promotional Pricing: Proactive Holiday Strategies to Protect Your Profits

Navigating holiday retail pricing strategies during times of economic uncertainty requires a delicate balance between reacting to market conditions and maintaining profitability. As we approach a period characterized by the looming U.S. presidential election, inflationary pressures and fluctuating interest rates, retailers must adopt a more refined, agile and data-driven approach to pricing and promotions. Fine-Tune […]
3 min read
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  1. Shopper & Customer

Will Foxtrot’s Second Try Pay Off?

  Foxtrot, the modern convenience store chain blending gourmet food, coffee, and convenience, is taking a second shot at expansion after its initial growth struggles. With a focus on urban living, on-demand delivery, and unique product offerings, Foxtrot aims to redefine what convenience stores can be. Steven Johnson the Grocerant Guru® at Tacoma, WA based […]
5 min read
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  1. Technology & Innovation

ThredUp Nixes Rewards Points as Struggle to ‘Improve Unit Economics’ Continues

ThredUp is ending the points-based component of its loyalty program, as the resale platform continues to look for ways to bolster its bottom line. Beginning Oct. 1, 2024, shoppers will no longer earn points on their ThredUp purchases, and any points already accumulated will expire on Jan. 15, 2025. To ease the blow, the platform […]
3 min read
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  1. Holiday & Events

The Weekly Closeout: Retailers gear up for the holidays, Figs opens second store

​[[{“value”:” This audio is auto-generated. Please let us know if you have feedback. It’s been another week with far more retail news than there is time in the day. Below, we break down some things you may have missed during the week and what we’re still thinking about.  From the U.S. Postal Service’s partnership with […]
5 min read
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  1. Media & Marketing

Tactics for Effective In-Store Promotions

Join Benji Fitts, Director of Customer Education, as he uncovers the nuances of building an effective in-store promotion strategy. After building a framework for understanding how in-store promotions increase market share, he’ll do a deep dive on how to measure success along with tips for promotional execution. This will include real-life examples to demonstrate how […]
< 1 min read
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  1. Data & Insights

Retail Media Networks: The Key to Winning CPG Partnerships this Holiday Season

As the holiday season approaches, retailers have a significant opportunity to enhance and showcase their retail media network (RMN) offerings. By highlighting their platforms’ unique value and advantages and providing a white-glove support model, retailers can instill confidence in consumer packaged goods companies (CPGs), leading to more sign-ups and securing valuable media dollars. Having a […]
3 min read
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  1. Data & Insights

Holiday shopping set to start before November

In this edition, we explore how Generation Z is reshaping the retail landscape. From their emphasis on stability over wealth to their preference for sustainable, tech-enhanced shopping experiences, Gen Z is redefining what consumers expect from brands. Plus, we dive into early holiday shopping trends, with major retailers like Amazon and Target launching promotions ahead […]
3 min read
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  1. Shopper & Customer

Why a Restaurant Price War is Looming

  The restaurant industry is no stranger to the ebb and flow of pricing wars, and we are once again on the verge of another significant battle according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Over the past two decades, the relationship between food-at-home and food-away-from-home prices has seen substantial shifts, […]
5 min read
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  1. Channel: Ecommerce & Digital

Amazon Prime Big Deal Days Event is Back October 8-9

Amazon.com announced Tuesday that its Prime Big Deal Days event will return for two days on Oct. 8 and Oct. 9. The 48-hour fall sales event is Amazon’s second Prime exclusive sale this year after July’s Prime Day event. Prime Big Deal Days is exclusive to Prime members and will be offered in 19 countries. […]
< 1 min read
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  1. Stores & Formats

10 Tips on How to Sell Your Products to Retail Stores

Are you a product manufacturer looking to get your products into retail stores? This blog post is for you. In the following sections, we will discuss everything you need to know about selling products to retail stores. Understanding Retail Buyers Before we dive into the process of selling to retail stores, it is important to […]
4 min read
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  1. Data & Insights

WISMO: What it means and how to reduce it?

This post-purchase phase, where customers are awaiting their parcels, holds more importance than you think.  While most e-commerce businesses assume to just “hope no things go wrong until the customer gets their hands at their order“, the truth is far. From the moment the order gets shipped, till it gets delivered, there is a window […]
6 min read
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  1. Merchandising

Available for Preorder: The 2024-25 Economic Report on Pharmaceutical Wholesalers and Specialty Distributors

On October 8, 2024, Drug Channels Institute will release our 2024-25 Economic Report on Pharmaceutical Wholesalers and Specialty Distributors. This report—our fifteenth edition—remains the most comprehensive, fact-based tool for understanding and analyzing the large and growing U.S. pharmaceutical distribution industry. 9 chapters, 350+ pages, 178 exhibits, 750+ endnotes: There is nothing else available that comes close […]
2 min read
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  1. Media & Marketing

Meta Unveils New Ad Tools to Help Brands Drive Holiday Sales

With social media expected to drive a large portion of shopping research and conversion this holiday season, Meta has unveiled a slate of new advertising tools to help brands connect with consumers on its platforms. The new tools Meta has launched include: Image courtesy Meta Later this fall, Meta said it will begin testing the […]
2 min read
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  1. Data & Insights

Informa Connect’s Patient Support Services Congress

Informa Connect’s Patient Support Services Congress November 20-21, 2024 | Hilton Penn’s Landing, Philadelphia, PA Drug Channels readers save 10%* with code 24DC10. The Patient Support Services Congress is designed to help educate and share innovative program design, latest customer strategies and practical solutions to overcome complex access barriers, enhance program performance and deliver best-in-class […]
3 min read
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  1. Operations & Supply Chain

EZ Newswire Signs Exclusive Distribution Deal with Reuters

New York, NY — EZ Newswire, an AI-enabled platform empowering organizations to turn their news into performance, today announced an exclusive multi-year distribution deal with Reuters, the world’s largest multimedia news agency. The partnership enables organizations across the globe to increase the visibility and impact of their news in a premium environment that is both […]
3 min read
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Ranked: The Fastest Shrinking Jobs in the U.S. (2023-2033F)

See this visualization first on the Voronoi app. Use This Visualization Ranked: Occupations With the Most Projected Job Cuts This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. As the economy shifts, the employment landscape changes. […]
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Adobe Predicts 8.4% Growth in Online Holiday Sales, Driven by Discounting

Adobe expects U.S. online sales to hit a record $240.8 billion this holiday shopping season (covering the period from Nov. 1 to Dec. 31), representing 8.4% growth year-over-year. Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% YoY to contribute a record $128.1 billion, which would represent a 53.2% share of online spend this season […]
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Future of Marketing: Part One

Today, we’re kicking off a special two-part series answering your questions about all things marketing.  Scott puts on his professor hat and answers your questions surrounding common marketing misconceptions, the power of community-driven marketing, and what the future holds for the industry.  Music: https://www.davidcuttermusic.com / @dcuttermusic Subscribe to No Mercy / No Malice Buy “The […]
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Charted: Maxed-Out Credit Cards by Generation

See this visualization first on the Voronoi app. Use This Visualization Credit Card Utilization By Generation This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. In the first quarter of 2024, the nationwide aggregate credit card […]
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