Marketing: Trade

  1. Shopper & Customer
While retailers typically put a significant emphasis on post-holiday sales, they didn’t resonate with shoppers after the 2023 holiday season. During the week after Christmas, year-over-year sales were down across the board, with only computer software sales seeing an increase from 2022. Department stores, cosmetics stores and clothing stores saw some of the largest declines, […]
  1. Media & Marketing
In today’s digital age, where social media platforms like TikTok and Facebook reign supreme, businesses are constantly seeking innovative ways to stand out and connect with their target audience. One such method gaining traction is the strategic utilisation of QR codes within these social networks. By integrating TikTok QR code into marketing strategies, businesses can […]
  1. Technology & Innovation
In today’s dynamic world of retail, the spotlight remains on artificial intelligence (AI) — and for good reason. AI is undoubtedly transformative, reshaping the future of retail. In addition to AI, other technologies are also making significant strides. Radio-frequency identification (RFID), replacing barcodes, revolutionizes supply chain and inventory management. Video analytics leverages computer vision to […]
  1. Media & Marketing
Richmond, the sausage brand, has kicked off a £2.6m marketing campaign including a TV ad, video-on-demand, outdoor posters, social media and in-store promotions. The “Good Times” brand campaign is designed to highlight the brand’s “unique heritage whilst also providing a look ahead to the future… This story continues at Richmond sausages roll out new £2.6m […]
  1. Shopper & Customer
Increasing customer loyalty is always top of mind for retailers. Loyal customers spend more money at their favorite businesses, patronize shops more often, and promote the brands they love to other consumers in their networks. To create loyal customers, forward-thinking retailers can utilize the tried-and-true gift card to engage customers and enhance buying experiences. In […]
  1. Channel: Ecommerce & Digital
Teen Vogue has a really interesting story entitled, “What It’s Like To Organize My Amazon Warehouse As A Young Queer Person.” The piece is by Ash Judd, described as “a 20-year-old queer person who has worked at the Amazon STL8 warehouse in St. Peters, Missouri, since December 2021.” Here’s how Judd sets up the story: […]
  1. Trends & External Forces
Today is National Pi Day – 3/14 are the first three digits of an infinite number with many practical uses. It has become a great day for pie promotions – whether sweet, savory or pizza. In honor of National Pi Day, I’d like to offer a picture of one of my favorite pies ever – […]
  1. Channel: Delivery
Alternative data can help investors increase conviction around unit economics, competition, and strategic initiatives for their long term holdings. Our Instacart (CART) research is a perfect example of differentiated granularity into fees, competition and SNAP benefit usage on the platform. Average Discount as % of AOV (pre-discount) Average Fees as % of AOV (pre-discount) Our […]
  1. Shopper & Customer
Online grocery shopping has skyrocketed in popularity over the last four years. Today, major grocery store chains like Kroger and Albertsons offer mobile apps to their customers for easy ordering or delivery. Separately, third-party services such as Instacart work with shoppers to get their groceries delivered to their homes. This convenience and efficiency have turned […]
  1. Technology & Innovation
A human touch holds significant value in the retail customer experience and is important to get right. When done well, a customer’s interaction with in-store staff can increase sales opportunities and drive loyalty. However, a poor interaction can result in the complete opposite. Recently, technology adoption in retail has increased, with 88 percent of senior […]
  1. Technology & Innovation
The convenience of browsing products from anywhere, coupled with the ease of doorstep delivery, has caused a surge in online shopping. In fact, a recent report released by UPS Capital Insurance Agency, Inc. found that almost all surveyed small and midsized merchants (99 percent) claimed an increase in their shipping volume over the past two […]
  1. Data & Insights
The retail supply chain is undergoing a major transformation, driven by the rise of e-commerce and the increasing complexity of global supply chains. In Gartner’s 2023 Top Supply Chain Technology Trends report, “actionable AI” was named the No. 1 trend. This reflects the growing recognition among retailers that artificial intelligence is essential for modernizing and […]
  1. Media & Marketing
  Don’t want to cook, don’t want to do dishes, well according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® your kids don’t want you hear you complain about cooking dinner either. Chuck E. Cheese has a new program for that has a great chance to make the entire family happy according […]
  1. Channel: Dollar/Value
Discount supermarket retailer Lidl U.S. has named four executives with extensive retail experience to top posts, including naming Frank Kerr as the company’s first-ever Chief Customer Officer. Kerr is returning for a second stint at Lidl U.S., where he was one of the first 50 employees, and he’ll be responsible for driving a holistic customer […]
  1. Media & Marketing
We are partnering on today’s episode with Pricespider, who helps the world’s brands, big and small, to enrich the consumer journey and build long-lasting relationships with their shoppers, resulting in more revenue and higher profit margins.  The CPG Guys are joined in this episode by SVP of strategy & Director of strategy for PriceSpider – […]
  1. Department & Category
  Panda Express excels at customer focused interactive participatory engagement and it is one of their success clues that they continually build upon according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. The Panda Express and NRG partnership will drive interactive and participatory customer trials according to Johnson.  The collaboration offers several […]
  1. Data & Insights
With the global pandemic acting as a catalyst for change, retailers have been thrust into a new realm of challenges and opportunities. The acceleration in the adoption of digital tools and strategies has become a lifeline for many, enabling them not only to survive but to thrive amidst unprecedented conditions.   A recent panel hosted by […]
  1. Channel: Dollar/Value
CHESAPEAKE, Va.–(BUSINESS WIRE)–Family Dollar (Dollar Tree, Inc., NASDAQ: DLTR) has joined the Ibotta Performance Network (IPN), the first digital network that delivers coordinated promotions across retailer platforms, large third-party publisher sites and Ibotta’s leading direct-to-consumer properties. The collaboration aims to advance Family Dollar’s digital engagement and customer experience to drive more value and loyalty among […]
  1. Channel: Restaurants
  Grocery stores and Convenience stores may be selling more grocerant niche Ready-2-Eat and Heat-N-Eat meals and meal component that ever, however Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® strongly believes that restaurants hold several advantages over convenience stores (c-stores) and grocery stores when it comes to selling meals to-go: Specialization in […]
  1. Trends & External Forces
Comments from Chairman and CEO Rodney McMullen. "Kroger achieved strong 2023 results, in line with our long-term growth model and built upon three consecutive years of historic growth.
  1. Corporate Finance
CINCINNATI—Kroger reported flat sales for the fourth quarter and fiscal year ended February 3, but profits beat expectations. The retailer reported a $736 million profit on sales of $37.1 billion for the three-month period. Kroger noted that identical sales (excluding fuel decreased 0.8% in the quarter, while underlying identical sales without fuel increased 0.1%. The […]
  1. Channel: Convenience
  If you love music by now you know what a great line-up of events Live Nation has in 2024.  You might already have some tickets.  If not don’t worry 7-Eleven jut might be the one company that can get you tickets to one of your favorite Live Nation events according to Steven Johnson Grocerant […]
  1. Channel: Mass
Got this email responding to Tom Furphy’s and my Innovation Conversation about Walmart’s Luminate program: Walmart does not necessarily need to use data to target specific customers because they attract a large percentage, overall, of demographic and income levels.  If they already know that XX% of people from a specific economic level regularly shop in […]
  1. Trends & External Forces
You’ve raised all the funds for your next big idea. Now what? The end of a successful Indiegogo campaign is just the beginning of your crowdfunding journey. Now, you’ll need to maximize the momentum you’ve gained during your fundraising, and your next action steps are crucial. Here’s everything you need to know to sustain success […]
  1. Trends & External Forces
On March 19, 2024, Drug Channels Institute will release The 2024 Economic Report on U.S. Pharmacies and Pharmacy Benefit Managers. This report—our fifteenth edition—remains the most comprehensive, fact-based tool for understanding the entire U.S. drug pricing, reimbursement, and dispensing system. This unique, encyclopedic resource is your ultimate guide to the complex web of interactions within […]
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Editor’s Choice

  1. Media & Marketing
  2. Channel: Restaurants
  3. Department & Category
  4. Department: Consumer Durables
  5. Department: Food
  6. Department: Nonfood
  7. ESG
  8. Media & Marketing
  9. Data & Insights
  10. Shopper & Customer
  11. Technology & Innovation
  12. Trends & External Forces
  13. Merchandising
  Don’t want to cook, don’t want to do dishes, well according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® your kids don’t want you hear you complain about cooking dinner either. Chuck E. Cheese has a new program for that has a great chance to make the entire family happy according […]
  1. Channel: Mass
  2. Corporate Finance
  3. Media & Marketing
  4. Agencies & Vendors
  5. Data & Insights
  6. Trends & External Forces
Target reported Q4 and 2023 financial results at its annual investor day on March 5, 2024. Quarterly comp performance improved sequentially from Q2 to Q4, but 2023 ended with comps down -3.7%. Profitability outperformed expectations as the company realized $2B of operating income growth in 2023 and reported notable gross margin improvements. The stock was […]
  1. Trends & External Forces
  2. CPG: Food
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery
  5. Channel: Mass
  6. Department & Category
  7. Department: Beverage
  8. Department: Food
  9. Department: HBC
  10. Acquisitions, Divestitures & Mergers
  11. Corporate Strategy
  12. Corporate Finance
  13. ESG
  14. Partnerships & Alt Profit
  15. Media & Marketing
  16. Data & Insights
  17. Shopper & Customer
  18. Technology & Innovation
  19. Trends & External Forces
  20. Retail Operations
  21. Associates & Employees
  22. Operations & Supply Chain
  23. Owned Brands (Private Label)
  24. Stores & Formats
Comments from Chairman and CEO Rodney McMullen. "Kroger achieved strong 2023 results, in line with our long-term growth model and built upon three consecutive years of historic growth.

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