Marketing: Trade

  1. Technology & Innovation
The modern retail business owner knows these facts: their customers expect an experience that’s efficient, effortless, and caters to their preferred way of buying. As consumer shopping habits continue to evolve — expedited in part due to the global pandemic that forever changed how we buy — retail operators must remain at the forefront of […]
  1. Shopper & Customer
Financial information about customers has typically been stored by banks in their own closed systems. With open banking, however, banks and third-party service providers can exchange financial data through application programming interfaces (APIs). Open banking gives consumers the power to control what information can and cannot be shared with apps and third parties. Despite having […]
  1. Trends & External Forces
Launching a new product in retail can be an exciting but nerve-wracking experience. You have put in countless hours of hard work and dedication to create something unique and valuable, and now it’s time to introduce it to the market. One crucial aspect that can make or break your product launch is pricing. Setting the […]
  1. Technology & Innovation
Last year was an uncertain one.  Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year.   In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump. Still, I believe that had […]
  1. Trends & External Forces
FMI-The Food Industry Association is out with its new “Food Industry Contributions to Health and Well-Being 2024” report, noting that “as Americans’ interest in nutrition and healthy eating has increased in recent years, companies across the food industry have implemented numerous initiatives to support consumers’ health needs and priorities.” Some findings from the report: •  […]
  1. Trends & External Forces
Today’s guest post comes from Gavin Magaha, Senior Director of Value Delivery at Kalderos. Gavin discusses the problems manufacturers face in accessing and standardizing drug discount data. These data are necessary to avoid duplicate discounts and comply with regulatory requirements. To learn more about how the Inflation Reduction Act adds to challenges of drug discount […]
  1. Data & Insights
As the retail industry evolves, strategies for success have dramatically shifted. Gone are the days of static store layouts, now replaced by a dynamic, data-driven approach that requires ongoing iteration. For retailers to thrive in 2024, a refocusing of key performance indicators (KPIs) is essential. Central to this new approach is understanding and maximizing foot […]
  1. Shopper & Customer
As we are 45 days in 2024, the echoes of pandemic-driven shifts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, interact with brands, and prioritize their well-being.  Value-driven purchasing The economic environment will remain a key driver of consumer trends. Affordability […]
  1. Holiday & Events
2023 was another record-setting year for e-commerce sales and the growth is expected to continue in 2024. How companies achieve their growth will depend on how effective they are with engaging their audience via different channels and subsequently maximizing the return on investment of those channels. In all of this, one thing remains consistent year […]
  1. Shopper & Customer
The retail industry, particularly e-commerce, is expansive, constantly evolving, and dynamic. The primary challenge for retailers lies in retaining existing customers amidst competition and the rising cost of acquiring new customers. The 2023 State of Customer Messaging Report highlights the significance of customer retention, with 95 percent of professionals emphasizing its importance. Effective customer retention […]
  1. Technology & Innovation
Navigating the dynamic retail tech landscape, from AI to robotics, offers promise and challenges. Retailers chase efficiency, personalised experiences, and profitability but grapple with implementation challenges. A disparity is emerging between larger retailers with resources to invest and smaller players, posing a formidable competitive gap. That’s the view of Toby Pickard, Retail Futures Senior Partner […]
  1. Data & Insights
Not just post-purchase or even e-commerce, but most blogs that you sit down to read, either in your leisure time or on the go — tell you two things. You can either do this or do not do this. How about something different for a bit? How about sitting and just looking at memes that […]
  1. Shopper & Customer
After several years of altered consumer behavior and often-conflicting news about the economy throughout 2023, retailers have sometimes found it challenging to understand what’s normal customer behavior now. Regardless of the trends and pre-holiday forecasts, assessing how your store actually performed is the key to preparing for a stronger holiday season performance in 2024 — […]
  1. Shopper & Customer
Our rapidly digitalizing and globalizing world hasn’t been kind to the retail industry these past few years, especially for brick-and-mortar stores. As a result, many retailers have begun to wrestle with questions concerning the nature of the retail experience and what it means to succeed in 2024. Despite this anxiety, brands can be sure of […]
  1. Operations & Supply Chain
The Children’s Place — which owns and operates The Children’s Place, Gymboree, Sugar & Jade and PJ Place brands — is working with advisors and lenders to find new financing as it projects a wider loss than initially expected in its Q4 for fiscal 2023, which ended Jan. 28, 2023. The company is now projecting […]
  1. Channel: Restaurants
  Regular readers of this blog know that Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has been proving industry leading insights at the intersection of cooking from home and eating out since 1991.  You also know that McDonald’s is one of the most popular fast-food chains in the world, serving millions of […]
  1. Channel: Mass
The Los Angeles Times reports that Snoop Dogg is accusing Post Consumer Brands and Walmart of being cereal killers. According to the story, “The hip-hop star, whose real name is Calvin Broadus, and fellow rapper and label head Master P, whose real name is Percy Miller, are suing the cereal conglomerate Post Consumer Brands, alleging […]
  1. Data & Insights
The 2024 State of Business Texting Report created by Text Request uncovers key insights and strategies for a wide range of industries using text messaging, including retail. The report covers benefits, challenges and opportunities associated with business texting. Let’s dive into the main takeaways for retail businesses. How Does Texting Benefit Retail Businesses? Retail businesses […]
  1. Retail Ecosystem
Resale search engine Beni announced a series of new partnerships with top brands, including Poshmark, ThredUp and Patagonia, and launched an app version of its platform for iOS users. First launched in 2021 as a browser extension, Beni now boasts more than 50 resale partners that together allow the platform to aggregate nearly 80% of […]
  1. Data & Insights
The success of an e-commerce business depends on a lot of factors — venturing into new markets, net profits made during a quarter, rapport shared with customers and the general public, offering quality products and services, etc. As a merchant, you initiate and perform a list of activities that contribute to said success — be […]
  1. Data & Insights
“As [retailers] are seeing more business shift to ecommerce, that’s a more expensive channel for them, so they are really becoming dependent on the retail media revenue. So I think that the manufacturer or the advertiser holds the cards a little bit more than maybe they did in the past.” — Andrea Leigh, Founder and […]
  1. Media & Marketing
In the past few columns in our CPG Marketing Magic series, we’ve embarked on an exciting journey through the realms of branding, user experience, inventory movement, and digital advertising. Now, it’s time to delve into the pivotal role of metrics in your marketing strategy. In this article, we’re diving into the world of analytics, where […]
  1. Data & Insights
One might think that after multiple years of inflation and a scarcity mindset that consumers would have adjusted their expectations of retailers to allow for more leniency and to ensure they’re just able to get the products they want. CI&T’s 2024 Connected Retail Report told a very different story. In our fourth year collecting consumer […]
  1. Operations & Supply Chain
After years of free and easy return policies, retailers are working to reduce rampant return rates. Nearly half now charge fees to offset rising costs. Popular brands like H&M, Zara, and DSW, among others, are opting to add fees to combat environmental, freight, labor and packaging costs associated with product returns. But are these punitive […]
  1. Channel: Ecommerce & Digital
For households across America and the world, the Amazon “smile” has become a familiar feature of their daily lives. Emblazoned on countless corrugated boxes and bag mailers, it greets folks as they arrive home or provides a welcome respite in the middle of the day. So it’s a bit surprising that Amazon would be willing […]
  1. Channel: Restaurants
  The Super Bowl is one of the most anticipated events of the year, and it’s a great opportunity to get together with friends and family to watch the game. However, hosting a Super Bowl party can be a lot of work, especially if you’re planning to cook all the food yourself. That’s why restaurant […]
  1. Shopper & Customer
Steve Jobs once famously said that his job was to figure out what consumers want before they know they want it. As was often the case, Jobs was ahead of his time. This concept of starting with a deep understanding of the customer (at times more deeply even than they understand themselves) and building from […]
  1. Data & Insights
In 2023, the e-commerce industry was largely focused on strengthening brand equity, enhancing the customer experience, and keeping up with the evolution fueled by new platforms and artificial intelligence-based technologies. Notably, the adoption of composable commerce, which refers to building a modular, component-based, cloud-native tech stack, empowered companies to build the agility required to remain […]
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Editor’s Choice

  1. Department: Food
  2. Holiday & Events
  3. Operations & Supply Chain
When Valentine’s Day approaches, the world’s craving for fresh roses reaches its peak. Swissport, a leader in the global logistics arena, orchestrates the movement of over 9,000 tons of these love tokens through its acclaimed Flower Corridor, spanning from the Kenyan highlands to Europe.
  1. Channel: Mass
  2. Partnerships & Alt Profit
  3. Data & Insights
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Sky Bridges Standalone walled gardens are transforming into an interconnected network of fortresses. It’s not that walled gardens are opening up, exactly, but individual platforms are now actively partnering to allow one-to-one user targeting and other use cases among themselves – but […]
  1. Channel: Grocery
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Department & Category
  5. Corporate Strategy
  6. Corporate Finance
  7. Media & Marketing
  8. International
  9. Shopper & Customer
  10. Trends & External Forces
  11. Retail Operations
  12. Associates & Employees
  13. Operations & Supply Chain
  14. Owned Brands (Private Label)
  15. Stores & Formats
ZAANDAM, The Netherlands — Ahold Delhaize reported solid results for its fourth quarter and 2023 fiscal year, with full-year sales and earnings per share in line with expectations. Fourth quarter net sales were €23.0 billion ($24.65 billion), up 1.9% at constant exchange rates and down 1.4% at actual exchange rates. Comparable sales, excluding gas, increased […]
  1. Trends & External Forces
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Channel: Mass
  5. Channel: Specialty & Other
  6. Corporate Strategy
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Retailer Media
  10. Data & Insights
  11. Shopper & Customer
  12. Trends & External Forces
  13. Merchandising
  14. Stores & Formats
The Wall Street Journal reports that “Walmart is shopping in the TV aisle to help grow its advertising business.  The retail giant is in talks to buy smart television-manufacturer Vizio for more than $2 billion, according to people familiar with the situation. The move would give Walmart more places where it can sell ads and pitch […]
  1. Data & Insights
  2. Department & Category
  3. Department: Consumer Durables
  4. Department: HBC
  5. Department: Nonfood
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Merchandising
We just launched the YipitData Consumer Spend Index (YCSI),  a measure of overall and category-level non-seasonally adjusted US retail sales as observed in a large transaction panel.  In January, YCSI showed consumer spending Y/Y growth (ex-gas stations) decelerated slightly from December. Y/Y growth in core retail sales was relatively stable over this period. YCSI saw […]

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