Marketing: Trade

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  1. Media & Marketing
Starbucks has launched its annual Summer Game for Starbucks Rewards members. Starting today and running through to 22nd August, the aforementioned people can play for the chance to win more than 2.2 million prizes, ranging from coupons for free iced beverages to exclusive summer merchandise. It’s also possible to enter a sweepstakes to win new […]
  1. Channel: Convenience
  How can independent C-stores keep up with the grocerant niche fresh food fast undercurrent over flowing from 7-Eleven driven by customer consumption and adoption?  Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated, “it’s not easy, however they must first simply follow the trends in foodservice and put their own local spin […]
  1. Data & Insights
Mastering data is critical for retailers, particularly those serving specialty areas. The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge. This was especially true when COVID-19 accelerated triggers resulting from life events that motivated more people to […]
  1. Channel: Grocery
BOISE, IDAHO – Albertsons Cos. said Monday that it is adding new COVID-19 services designed to help its customers to stay well this summer. These offerings build on the company’s leading efforts in administering 6 million COVID-19 vaccinations to date through its 1,700 pharmacies nationwide. “As front-line healthcare providers, our pharmacy teams have been heroic […]
  1. Media & Marketing
In the United Sates there are 79.1% of adults have a mobile smart phone.  Smartphone consumer are not early adopters they are the majority of the marketplace. Smartphones have become hand held marketing tools that every food retailer should consider first as they reach into their marketing tool kit according to Steven Johnson, Grocerant Guru® […]
  1. Media & Marketing
The problem: brands on Amazon want to grow sales, but deciding which marketing and advertising levers to pull can be tricky. And simply dumping budget into every tool without a concerted strategy can be expensive, drastically impacting the profitability of the Amazon channel.
  1. Shopper & Customer
  How much would you pay to get a new customer for life?  That is the question foodservice retailers should be asking themselves according to Steven Johnson, Grocerant Guru®at Tacoma, WA based Foodservice Solutions®. Johnsonbelieves that the cost of a lifetime customer and cost of customer acquisition need to be top of mind for every […]
  1. Shopper & Customer
Millennials are a force to be reckoned with. Today, there are 72.1 million millennials in the U.S., making it the largest living generation. And they’re willing to spend money with the brands they love. According to Statista, millennial-led households in the U.S. spent an average of nearly $60,000 in 2019.    Millennials shop online more […]
  1. Data & Insights
A business’s success mainly relies on its customers. A satisfied client base means a good reputation and more business in the future. Customer satisfaction can make or break your business, making it one of the most important things that business owners should constantly monitor. As a business owner, it’s vital to understand your customers. This […]
  1. Data & Insights
Nothing about 2020 was normal — in fact, for many retailers, the phrase ‘hindsight is 2020’ is one they should reconsider using.   However, in the midst of all the challenges the year brought, the retail trends we saw last holiday season won’t just be a change in what’s been a norm — instead, they’ll […]
  1. Trends & External Forces
Boohoo could be forced to pay damages of over $100 million as it becomes embroiled in another damning lawsuit claiming its brands run sham sales to mislead shoppers. The fast… The post Boohoo being sued for $100m in latest damning court case over fake discounts appeared first on Latest Retail Technology News From Across The […]
  1. Channel: Convenience
Opening a foodservice operation is a dauting task.  Keeping it open, profitable, and top of mind with consumers takes a messaging that not only drives your brand messaging home but is a call to action. Success does leave clues and Jim Farrell is the founder of PRfirst, a public relations/marketing company, in Hanover, Mass. He […]
  1. Shopper & Customer
Whether your business is engaged purely online or accepts transactions through physical stores, it needs to be digitally present. For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and […]
  1. Channel: Grocery
ST. LOUIS – Discount grocery chain Save A Lot today unveiled plans to update and rebrand one-third of its stores this year as it continues its transition to a wholesale model. The new store design will be introduced to all 1,000 of its stores in 32 states by 2024, the company said in announcing the […]
  1. Shopper & Customer
The second installment of NRF 2021, NRF Converge, came at a time when the new normal has given us a clearer look into the world of post-pandemic retail. The virtual event served as a mid-year check in for the retail community and featured over 160 different sessions on topics including: customer experience, cybersecurity, ecommerce, data […]
  1. Shopper & Customer
Independents’ Day UK, the culmination of the annual campaign to promote small, independent retail businesses, takes place this weekend. Thousands of independents across the country are expected to take part in the event – which encourages consumers to shop at a local, small independent retailer – using special offers, promotions, and collaborating with other businesses […]
  1. Agencies & Vendors
In its June report “2021 Trends and Emerging Growth Pockets” IRI finds that consumers are resuming active lifestyles while maintaining at-home habits (e.g., more meals at home). While CPG demand has remained elevated in the first half of 2021, the analysts anticipate that demand patterns will shift as the economy reopens and there is more […]
  1. Trends & External Forces
TAMPA — TRxADE Health, an integrated drug procurement, delivery, and health care platform, announced on Thursday that Bonum Health, a digital health care business subsidiary, has signed a telemedicine service distribution deal with Big Y Pharmacy and Wellness Centers within their supermarkets in Massachusetts and Connecticut. Bonum Health will provide affordable telemedicine services to the patients of […]
  1. Channel: Ecommerce & Digital
Got the following email from MNB reader Steve Ritchey: The column about Amazon using computer algorithms for HR functions made me think of a couple of things I’ve been exposed to over the years. Decades ago as a very young college student, in my Economics 101 class which was Macro Economics, the Professor, Dr. Shorow […]
  1. Data & Insights
The contemporary shipping process is changing rapidly, and as a shipper, you need to streamline your process. Streamlining your company’s shipping process implies having a more efficient and speedy supply chain, something most clients prefer. Forbes suggests that, you need to devise effective ways to speed up the shipping process for your company to remain […]
  1. Data & Insights
Major carriers such as FedEx and UPS offer shippers such as yourself the option to claim refunds when they commit a service failure. Claiming refunds for service failures is a must-do to ensure that you’re not overpaying your shipping carrier. Given that over 15% of parcels shipped through them face service failures and delivery issues […]
  1. Channel: Marketplace
Developers and merchants will now have even more potential to create unique experiences that will define the future of commerce on the internet Internet, Everywhere–(Newsfile Corp. – June 29, 2021) – Shopify (NYSE: SHOP) (TSX: SHOP) already powers commerce on the internet; in 2020, more than 450 million people checked out on Shopify, and we […]
  1. Merchandising
Do you know what’s going on with your brand inside every store you’re in? Alright, in fairness that’s a tough question for anyone. How about this—do you know what’s going in inside the stores that have the biggest impact on sales and revenue? Can you prioritize your efforts where it matters most? The answer to […]
  1. CPG & FMCG
The concept of promotions dates back a few centuries where businesses of all kinds printed messages on various items in order to generate consumer awareness for their goods, products or services. Consumer packaged goods (CPG) brands popularized the concept in the 1950s with the help of the earliest ad agencies on Madison Avenue in New […]
  1. Shopper & Customer
Transformative shifts in consumer behavior have forever changed the dynamic between customers and the businesses they patronize. As a result, customers are increasingly turning to mobile devices to shop and becoming loyal to retailers that deliver digital experiences tailored to their unique preferences. In response to shifts in commerce driven by the digital-first consumer, forward-thinking […]
  1. Corporate Strategy
WEST SACRAMENTO, Calif. – Raley’s today announced the promotion of two executives – Craig Benson and Levi Wingo – moves made to help the regional supermarket chain achieve its purpose of changing the way the world eats, one plate at a time. “We are fortunate to have such experienced and proven leaders in Craig and Levi,” said […]

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  1. RetailWIt QuickWit
Here’s what was interesting in Retail today: Coca-Cola spurs 42% revenue growth (now $10.1B) after returning to pre-pandemic marketing spend (which doubled YOY). They invested in innovation, quality, and targeted allocation with their increased spend and beat earnings and revenue expectations in Q2. Target, Bed Bath and Beyond Open Doors To Third-Party Boutiques. The Store-within-a-store […]
  1. RetailWIt QuickWit
Here’s what the RetailWit crew is reading today: Salesforce projects retailers will pay extra for goods in the second half—to the tune of $223B (+62%) YOY. It’s expected to come from a staggering increase in logistics (+$163B), suppliers (+$12B), and wage expenses (+$48B). Uber partners with Albertsons to expand grocery delivery. It is their biggest […]

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