Marketing: Trade

  1. Shopper & Customer

Advanced Post-Purchase Communications Are Key to Driving LTV

With customer acquisition costs (CACs) increasing, brands are investing more than ever into marketing and advertising to get shoppers into stores and clicking on “buy” buttons. Yet this focus on the top of the funnel means brands are neglecting some of the most crucial moments in the customer journey. Specifically, those that happen post-purchase, when […]
3 min read
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  1. Media & Marketing

5 Tips to Boost Your Holiday Search Strategy

With the global economic downturn, inflation, ongoing supply chain challenges, and uncertainty due to the Ukraine war, this year’s holiday shopping season promises to be very challenging. Will people be in the mood to spend despite the gloom? Or will they rein in their enthusiasm and save for the year ahead? With these issues in […]
3 min read
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  1. Data & Insights

How Retailers Can Monetize Data

Few words have been used and overused more than “data.” What emerged from a series of zeros and ones has evolved into a critical pillar of every business. Data drives all aspects of a company, from research, buying behaviors, stock/inventory levels, assortment plan, replenishment, website design, store merchandising, staffing and finance to product lifecycle and […]
7 min read
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  1. Trends & External Forces

Kroger Health to offer co-branded health plans

DETROIT — Kroger Health is partnering with Michigan’s second-largest health plan, Priority Health, to launch two co-branded Medicare plans that promise to address patients’ whole-health needs. The two co-branded plans, PriorityMedicare + Kroger (PPO) as well as PriorityMedicare D-SNP + Kroger (HMO), will be available in eight counties in Southeast Michigan beginning in January 2023. […]
2 min read
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  1. Channel: Ecommerce & Digital

Amazon Launches “Affordable Shopping” Hub

TechCrunch reports that Amazon is innovating in the “affordable shopping” space, launching a consumer hub called Amazon Access, designed to allow shoppers “to explore the programs, discounts and features” that will help them find more economical options. According to the story, “The new Amazon Access hub gives customers access to information on options like payment […]
2 min read
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  1. Shopper & Customer

10 retail trends to watch in 2023

The world of retail is moving faster than a new PlayStation console on launch day. Luckily, we’ve got bags of consumer insight at the ready to help you work out what’s next for the industry. Big questions are swirling around the future retail trends of 2023: What are people spending more on?  Which generations are […]
6 min read
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  1. Media & Marketing

Ann Taylor and LOFT Launch Shared Loyalty Program

Ann Taylor and LOFT have launched StyleRewards, a revamped multi-tender loyalty program that lets shoppers earn benefits across Ann Taylor, LOFT, Ann Taylor Factory and LOFT Outlet. The program has a tiered structure and was designed to emphasize a customer-first loyalty approach. Members earn two points per dollar spent on qualifying purchases across all the […]
< 1 min read
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  1. Retail Ecosystem

Groceryshop 2022: Top Retail Influencers’ Key Takeaways

The RETHINK team visited Las Vegas from September 19-22 for Groceryshop 2022. While there, we had the opportunity to speak with many of our Top Retail Influencers and learn about their event experience. #TRI2022 members- Ricardo Belmar, Michael LeBlanc, Jeff Roster, Melissa Minkow, Bryan Gildenberg, Andrea Leigh, and Stewart Samuel- all shared their thoughts on […]
5 min read
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  1. Department: Consumer Durables

Nike to Increase Promotions to Clear Out Inventory

Nike reported last week a 44 percent increase in inventory compared to the prior year period, driven by an increase in inventories from ongoing supply chain volatility. As a result, the sportswear brand plans to ramp up discounting and promotions to clear out some of its $9.7 billion in footwear and apparel before the holidays. On […]
< 1 min read
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  1. Department: Nonfood

How important is it for a business to have its own custom paper products?

Custom made paper is one of the most incredible marketing tools, no question about it. Regardless of what kind of industry you are in, custom paper products can help your company stand out from the crowd. For purposes like printing, die-cutting, packaging, or even promotions, there are various ways custom paper can benefit your business. […]
2 min read
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  1. Department: HBC

As Cannabis Goes Mainstream, Opportunity Grows for Traditional Retailers

Cannabis is in growth mode: the industry posted sales between $24.5 and $27 billion in 2021 and reached an estimated 11,800 retailers in 2022, according to data from the MJBiz Factbook. A Gallup poll found that 68% of Americans believe marijuana should be legal and 16% of adults aged 26 and over used cannabis in […]
6 min read
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  1. Corporate Finance

Excess inventory weighs on Nike’s quarterly earnings

Excess inventory and the need to use discounts to move merchandise tamped down Nike’s earnings during its first fiscal quarter. The company posted revenues of $12.69 billion up four percent year-over-year. Earnings were down 22 percent.
< 1 min read
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  1. Stores & Formats

Local stores braced for introduction of HFSS rules tomorrow

Restrictions on the sale of high fat, salt and sugar products (HFSS) come into force in England tomorrow (1 October). The regulations on where retailers can display HFSS products, known as location restrictions, form the first of two major moves to restrict HFSS sales. The second round of restrictions is a ban on volume promotions, […]
< 1 min read
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  1. Department: Consumer Durables

Lululemon adds Mirror to paid membership program

Lululemon Studio is the yoga-inspired retail chain’s new subscription program wherein members pay $39 a month for access to streaming and in-person workouts, discounts on merchandise and get early access to events. Lululemon, which acquired Mirror, the interactive fitness startup in 2020, is including it as part of the Studio effort.
< 1 min read
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  1. Shopper & Customer

4 Steps Retailers Can Take to Market Themselves in a Recession

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. But research shows slashing marketing programs can undermine revenue […]
4 min read
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  1. Media & Marketing

Panera Rewards Program Empowers Customer Choice

  Edifying its relationship with consumers, Panera Bread announced updates to its industry-leading MyPanera Loyalty Program, giving more choices to guests when redeeming loyalty rewards. Interactive and participatory Panera’s reward program will reap long term benefits from these new inclusive changes according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.   So, starting October […]
3 min read
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  1. Media & Marketing

Tips to Help Merchants Boost Gift Card Sales

As part of the recently released report, 2022 Merchant Gift Card Omnicommerce Evaluation, UK Edition, produced by NAPCO Research and Blackhawk Network, there were actionable tips included to help readers improve the performance of their gift card programs across three primary channels: e-commerce/digital; in-store; mobile. Merchants would be wise to implement these tips as they seek […]
2 min read
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  1. Technology & Innovation

New data reveals sales dip at trial stores removing HFSS

Following Prime Minister Liz Truss’ comments recently on the Treasury reviewing its plans for a crackdown on promotions and potentially scrapping HFSS rules, James Lamplugh, group sales marketing manager at retail technology solution Reapp has provided insightful trial data from 50 supermarket HFSS trial stores. Reapp was launched to help major brands sell more by […]
< 1 min read
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  1. Technology & Innovation

How Rising AR Adoption is Driving Snap’s Commerce Strategy

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because it offered something that was almost impossible to find on the internet — transience. In the 11 years since, Snapchat has evolved to more closely resemble its social media counterparts (which in turn have adopted many Snapchat-style […]
6 min read
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  1. Shopper & Customer

Leveling the Playing Field: Enhancing In-Store Sales Through Digital Tools

For years e-commerce sites enjoyed an “unfair advantage” over their brick-and-mortar competition. The combination of click tracking, behavioral analytics, and customer journey planning provided a wealth of data that was simply unavailable in a physical retail environment. Loyalty programs, where customers scanned a plastic card at checkout, provided stores with shopper purchasing habits, but only […]
3 min read
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  1. Technology & Innovation

Delivering a flawless customer experience wherever, however, and whenever people shop

It’s not a bold statement to claim that retail is one industry that feels the impact of digital transformations more than most. As technology’s influence increases, so do people’s expectations and the various ways they shop. With 90% of shoppers demanding an omnichannel experience, according to CX Today, retailers must test the performance of every […]
3 min read
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  1. Department & Category

Food inflation leads to changes in buying behavior

Food prices have jumped 11.4 percent over the past year with grocery up 13.5 percent and restaurants up eight percent. Consumers are switching to store brands, clipping coupons and otherwise looking for deals to stretch their food dollars further.
< 1 min read
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  1. Holiday & Events

The 2022 Holiday Season Retail Forecasts – Shop Early

Even though it’s only very early fall, it is beginning to look a lot like Christmas in many of the stores that we go. Santa must be anticipating a mad rush on limited supplies as multiple major retail chains already have their trees and trimmings out for sale.  Typically, late summer and early fall is […]
< 1 min read
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  1. Department & Category

Food Lion expands To Go Services at 24 additional stores

SALISBURY, N.C. — With more shoppers opting to save time by ordering groceries online, Food Lion announces the expansion of its Food Lion To Go grocery pick up service to 24 more stores in North Carolina and Kentucky, beginning Sept. 26. Food Lion is offering shoppers their first pickup for free. The launch of this service comes […]
2 min read
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  1. Trends & External Forces

Taming the Inflationary Tiger

I saw a report from Bloomberg a little while ago that the Federal Reserve has a new plan to end high inflation — through a “growth recession” strategy. Worrisome, huh? The economist who first thought up “growth recession” likened it to a contained tiger – not a tiger running loose, but not a paper tiger […]
3 min read
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  1. Media & Marketing

How modern tech age solutions can help contractors reach high paying clients

In a rapidly changing business landscape, it’s more important than ever for contractors to stay ahead of the curve. One way to do this is by using modern tech age solutions to help them reach high paying clients. The modern tech age has given rise to several new tools and platforms that contractors can use […]
3 min read
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  1. Shopper & Customer
  2. Corporate Strategy
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  4. Media & Marketing
  5. Shopper & Customer
  6. Technology & Innovation
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  8. Stores & Formats

Retail Vacancy Rate Hits 15-Year Low

Retail vacancies in the United States dropped to 6.1% in the second quarter, a 15-year low, as Americans continued to resume in-store shopping. Asking rents for shopping center spaces during the quarter were 16% higher than five years ago, The Wall Street Journal (WSJ) reported Tuesday (Oct. 4), citing figures from commercial real estate broker […]
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  1. CPG: Food
  2. Department: Food
  3. ESG
  4. Merchandising

Nestlé Confectionery reveals Quality Street and KitKat sustainable pack innovations

Nestlé Confectionery has announced sustainable packaging innovations for two of its best-loved brands – Quality Street and KitKat. In a category first, Quality Street will move to recyclable paper packaging for its twist-wrapped sweets. By replacing the double layer of foil and cellulose with a paper wrap, Quality Street will remove more than two billion […]
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  1. Retail Ecosystem
  2. Channel: Delivery
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery - Natural
  5. Department & Category
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  8. ESG
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  20. Associates & Employees
  21. Operations & Supply Chain
  22. Stores & Formats

Groceryshop 2022: Top Retail Influencers’ Key Takeaways

The RETHINK team visited Las Vegas from September 19-22 for Groceryshop 2022. While there, we had the opportunity to speak with many of our Top Retail Influencers and learn about their event experience. #TRI2022 members- Ricardo Belmar, Michael LeBlanc, Jeff Roster, Melissa Minkow, Bryan Gildenberg, Andrea Leigh, and Stewart Samuel- all shared their thoughts on […]
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