Marketing: Trade

  1. Channel: Restaurants
Steven Johnson the Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that, it’s clear that White Castle’s strategic focus on consumer interactive participatory marketing is what sets them apart in the fast-food marketplace. Their latest campaign for the summer season exemplifies this approach, showcasing how they engage with customers in a dynamic and personalized […]
  1. Department & Category
ARLINGTON, Va. — For supermarket operators, the nonfoods business is a riddle. An afterthought for many shoppers — and arguably, in some cases at least, for the retailers themselves — products in the category generally deliver significantly higher margins than food and beverages. Increasing sales would go a long way toward improving the financial outlook […]
  1. Retail Operations
Waitrose is extending its collaboration with Blue Yonder with the addition of the supply chain solution provider’s forecasting capability. The move marks the first significant introduction of artificial intelligence (AI) into Waitrose’s forecasting – and is designed to improve the  levels of availability across the retailer’s stores. Rather than relying on historical sales data and […]
  1. Channel: Ecommerce & Digital
CINCINNATI — Kroger Co. posted first-quarter earnings that topped expectations. The retailer reported its first quarter 2024 results, reaffirmed its guidance for the rest of the fiscal year and told investors that its “Leading with Fresh and Accelerating with Digital” strategy continues to position Kroger for long-term sustainable growth. “Kroger is off to a solid […]
  1. Channel: Grocery
The Kroger Co. (NYSE: KR) today reported its first quarter 2024 results, reaffirmed guidance and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth.
  1. Data & Insights
From Humble Beginnings to Grocerant Guru’s Dream: A Look Back Ever since the convenience store (c-store) industry’s inception, it’s battled the stereotype of peddling just “gas station food.” But according to Steven Johnson, the Tacoma, WA-based Grocerant Guru®, a new era is upon us, and ARKO Corp. is at the forefront. The Rise of the […]
  1. Shopper & Customer
And, just like that, Drizly is out. As of March 2024, the departure of what was once the largest online marketplace for alcohol in North America has created a significant void in the adult-beverage industry. However, this void also presents a significant opportunity for grocers. With customers increasingly returning to in-store shopping, grocery stores are […]
  1. Channel: Mass
Sustainability is no longer a niche concern – it’s a central priority for many businesses, especially in the taxi sector. With increasing awareness and regulatory pressures, leaders in the taxi industry are seeking ways to reduce their carbon footprint. Here are some practical strategies to implement green logistics and promote sustainability in taxi operations. Embrace […]
  1. Retailer Media
If you search for a waffle weave blanket on Amazon, summer styles at Target or a dishwasher at Best Buy, there’s a good chance that the first search results you’ll see will be sponsored ads. You might also get a promotional banner at the top of the page and a nicely branded video after a […]
  1. Media & Marketing
Following feedback from Booker’s Shop Locally customers requesting their own Tobacco Club, the wholesaler has duly obliged. Shop Locally, Tobacco Club includes 10 products (including 3 Scotland only SKUs) and is available for all Shop Locally customers. Booker said it is offering these promotions to… This story continues at Booker launches Shop Locally, Tobacco Club […]
  1. International
TJX — the parent company of TJ Maxx, Marshalls, HomeGoods and Sierra — has entered a joint venture with the South American multi-brand retailer Grupo Axo to expand its off-price business into Mexico. Axo is a leading retailer of apparel, fashion accessories, footwear, beauty and personal care, with a slate of full- and off-price brands that operate […]
  1. Department: Beverage
  The world of beverages is constantly bubbling, and the latest trend making waves is the Dirty Soda. This seemingly unusual concoction blends classic sodas with unexpected twists, like creamy coffee, fruity bursts, and even a touch of salt. But what’s behind the fizz? Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® thinks […]
  1. Retailer Media
As trade marketing budgets become “exhausted,” dominant players like Amazon are tightening their grip on the category. While WARC now expects retail media spending to grow at a slightly faster rate this year, with global marketing investments climbing 13.7% year over year to reach $153.3 billion, the space is headed for a cooldown next year. […]
  1. Data & Insights
Track spending at Indoor Entertainment Centers for free See chart in Dash. Topgolf sales accelerated 11.2 points to 3.1% YoY from April to May 2024, while the average ticket remained flat during the same period, according to Earnest credit card data. In their latest earnings call, Topgolf Callaway Brands (MODG) highlighted several promotional strategies, such […]
  1. International
  Once again Foodservice Solutions® Grocerant Guru® weights in on the battle for share of stomach.  I’ve been keeping a keen eye on the red-hot competition between fast-casual restaurants and grocery store delis. Here’s the intel: grocery delis are making serious strides, and fast-casual needs to adapt or risk getting squeezed. Grocery Delis: Convenience, Choice, […]
  1. Data & Insights
  The food industry has been undergoing significant changes, with consumer preferences shifting towards convenience and portability. Amidst these changes, the Five Ps of Food Marketing developed by Steven Johnson at Tacoma, WA based Foodservice Solutions have been proven to be a successful strategic path for the food retail industry. These principles were perfected, developed, and […]
  1. Technology & Innovation
The CPG Guys are joined in this episode by the cheif revenue officer of ibotta, Chris Jensen. ibotta is a leading performance marketing platform that has delivered more than $1.8 billion in cumulative rewards to its users. Launched in 2012, ibotta has more than 50 million downloads, is one of the most frequently used shopping […]
  1. Channel: Ecommerce & Digital
Independent retailers in Gloucester are now accessing Parfetts’ free delivery service. Stores across the South West can now use free delivery and value-for-money promotions as the wholesaler widens its national footprint. Kajan Palakumar, who owns and operates two convenience stores, one in Gloucester and another… This story continues at South West retailers benefit from Parfetts […]
  1. Channel: Delivery
Amazon has integrated Grubhub’s food delivery system into its platform, allowing customers across the U.S. to order from thousands of restaurants directly in the Amazon app and website without having to switch over to the Grubhub app. Additionally, Amazon has added Grubhub+ membership — worth $120 per year — as a standing benefit for Prime […]
  1. Shopper & Customer
Retasmart is designed to enable retailers to unify all channels and experiences in one solution, allowing them to solve challenges related to inventory management, customer engagement, payment options, reporting and analytics, and multichannel retailing — all from a single platform. With Retasmart’s all-in-one commerce platform, businesses can effectively sync their online and in-person sales. Retailers […]
  1. Media & Marketing
Schnuck Markets has joined the Ibotta Performance Network (IPN), a digital network that delivers coordinated promotions across retailer platforms, third-party publisher sites and Ibotta’s DTC properties. Digital offers from the IPN, including personalized offers and rewards, will become available to Schnucks customers later this year. In addition to offering Schnucks shoppers exclusive product offers, the […]
  1. Data & Insights
Understanding customer behavior is crucial for maximizing sales and improving the overall shopping experience. One of the most effective tools for gaining these insights is a people counter. These devices, which track the number of visitors entering and exiting a store, offer a wealth of data that can significantly enhance conversion rates. Here’s how using […]
  1. Data & Insights
As the summer temperatures soar, so does the fierce competition for shoppers’ wallets in the grocery industry. Enter Amazon Fresh, touting massive price cuts on a wide range of grocery items both in-store and online. But don’t be fooled by the shiny discounts – beneath the surface lies a betrayal of fundamental values. Steven Johnson Grocerant […]
  1. Technology & Innovation
RTIH Editor, Scott Thompson, brings you his top ‘future of retail’ systems launches and deployments from the past week, including Walmart, Hugo Boss, Zippin, Tesco, PepsiCo, The LEGO Group, M&S, Polytag, DoorDash and Ulta Beauty. Hugo Boss Hugo Boss has unveiled Hugo Boss XP, an omnichannel membership experience based around the brand’s customer app. This […]
  1. Shopper & Customer
Editor’s Note: As the Retail Innovation Conference & Expo (RICE) nears, we’re highlighting recent coverage of some of the speakers and companies that will be taking the stage in Chicago, June 4-6, 2024. Brendon Garner, Co-founder and Chief Product Officer of KIKI, will discuss the future of loyalty with Kelly Cook of David’s Bridal and Bobby Stephens of […]
  1. Media & Marketing
BENTONVILLE, Ark. — Walmart+ is teaming up with Pawp to introduce a new telehealth benefit to its pet-owning members. Starting later this year, Walmart+ members will have 24/7 virtual access to Pawp’s team of veterinary professionals, providing unparalleled convenience and peace of mind. This new benefit provides a free pet health service for Walmart+ members […]
  1. Technology & Innovation
Up to 60% of merchants say reducing friction between in-store and online is a top priority. To create a competitive experience, the back end of a merchant’s in-store and online business needs to be unified, ultimately creating a front-end experience that is consistent and cohesive. Shopify provides a unified commerce platform designed to enable seamless […]

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  1. Technology & Innovation
  2. Department & Category
  3. Department: Beverage
  4. Department: Consumer Durables
  5. Department: Food
  6. Department: Nonfood
  7. Corporate Strategy
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MINNEAPOLIS — Target has announced plans to roll out Store Companion, a new generative artificial intelligence (GenAI) tool. The chatbot, designed by Target, will be available for team members at all of its nearly 2,000 stores by August, becoming the first major retailer to share that it is bringing this technology to its store team […]
  1. Channel: Mass
  2. CPG: Food & Bev
  3. Channel: Mass
  4. Department & Category
  5. Department: Consumer Durables
  6. Department: Food
  7. Department: Nonfood
  8. ESG
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  12. International
  13. Shopper & Customer
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  16. Operations & Supply Chain
  17. Stores & Formats
Walmart is partnering with Agritask, a crop supply intelligence solution, on a pilot that will deploy Agritask’s remote sensing and data analytics tools in various regions of the U.S. and Mexico in order to provide hyperlocal insights on seasonal blackberry and cherry crops from select Walmart suppliers. The real-time monitoring will help drive rapid response […]
  1. Data & Insights
  2. Department & Category
  3. Corporate Finance
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  7. International
  8. Shopper & Customer
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  10. Holiday & Events
  11. Operations & Supply Chain
Major carriers all around the world increase the rates of their services at an average of 4 – 6% YoY.  While carriers transfer this burden of inflation to shippers via increased merchants, most merchants do not do the same to their customers but instead absorb shipping costs as a marketing technique to attract customers. Returning […]
  1. Channel: Grocery
  2. CPG & FMCG
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery
  5. Channel: Mass
  6. Department & Category
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  8. Department: HBC
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  24. Owned Brands (Private Label)
  25. Stores & Formats
The Kroger Co. (NYSE: KR) today reported its first quarter 2024 results, reaffirmed guidance and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth.


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