Marketing: Trade

  1. Shopper & Customer
The past two years have already, most likely, accelerated your investment in your app’s growth. In case you’re still on the fence, out of the estimated four hours that U.S. adults spend on their phones each day, 88 percent of that time happens within apps. Putting your app at the center of your omnichannel strategy […]
  1. Department & Category
  What’s for Dinner is the age-old question every parent hears, and most say I don’t know.  Today more and more families or looking online, or for new avenues of fresh food distributions in the way of meals and meal components that can be mixed and matched into perfect family meal.   Alternative fresh food […]
  1. Data & Insights
Direct-to-consumer (D-to-C) strategies are very effective across different brands and companies. And yet, to find long-term success, these stakeholders must be aware of the many obstacles and how to overcome them. What is D-to-C? In this rapidly evolving market where e-commerce has significantly changed consumer buying habits, many have turned to D-to-C strategies. Instead of […]
  1. Channel: Delivery
Turkish rapid grocery delivery big hitter Getir is gearing up to cut 14% of its staff globally. The company employs some 32,000 people in the nine markets where it operates, which works out to 4,480 people impacted by the downsizing, according to a report by TechCrunch. These are challenging times for the rapid grocery delivery […]
  1. Shopper & Customer
  There is no doubt that consumers are evolving with technology so fast many retailers feel that they can’t keep up, it cost too much to keep up, or that they should not try to keep up. The team at Foodservice Solutions® believes that it’s not the technology that’s the problem. The problem is how […]
  1. Shopper & Customer
It turns out the American consumer of 2022 isn’t all that complicated, at least according to Raydiant’s State of Consumer Behavior 2022 report. Shoppers today want bang for their buck, they expect a positive all-around experience when they enter your stores, and have just a few other requests that most retailers can easily honor — […]
  1. Agencies & Vendors
Empty shelves and $10 bottles of hand sanitizer….ah, those were NOT the days. But working from home, learning to cook for ourselves, and becoming increasingly more aware of how dirty the world can be has created a need for more household cleaning products. COVID-19 turned cleaning brands into lifestyle brands and built disinfecting habits consumers […]
  1. Media & Marketing
Minimum advertised price (MAP) is defined as the lowest price that a retailer can advertise a brand’s product for. This doesn’t mean that this is the lowest price that they can sell it for, but MAP policies establish the lowest price that can be shown online or in an advertisement. The right MAP provider can […]
  1. International
Weetabix is resuming its marketing partnership with football associations in the UK and Republic of Ireland this summer. From 31 May to 30 September, Weetabix products will give customers the chance to win tickets to international games, signed shirts, football equipment and Weetabix vouchers. The promotion is the first in a big year of football promotions […]
  1. Media & Marketing
  Consumers are dynamic not static and today that means smartphones are fast becoming the food marketing platform of choice according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. In a battle for share of stomach C-stores, restaurants, bodegas, and grocery store delis all need a fresh focus on smartphones. Art Sebastian, […]
  1. Trends & External Forces
According to a recent report from the Identity Theft Resource Center there was a 68% increase in data breaches in 2021 compared to 2020, awarding last year with the highest number of data breaches ever reported. Given that much of this compromised data will include email and password combinations, cybercriminals have been handed even more […]
  1. Media & Marketing
The cost of living continues to rise. A few weeks ago it was announced that inflation hit a 40-year high. While many e-commerce businesses will see their sales impacted by the rising cost of living, there are some things that can be done to keep sales strong during this time. And they all boil down […]
  1. Media & Marketing
E-commerce accelerated through the pandemic, and consumers are increasingly expecting to purchase products on platforms they already use. The established digital commerce leaders, such as Google Shopping, Amazon.com, and Etsy, have seen substantial usage increases since the onset of the pandemic, which is emblematic of the broader digital storefront trend. Historically, retailers have had a […]
  1. Shopper & Customer
The shopper should set the agenda for your brand — always. Those brands that fall out of touch with consumer tastes become disconnected from those with the sole power to keep you profitable and relevant. This is why Raydiant produced the State of Consumer Behavior 2022 report. By serving up actionable insights into what the […]
  1. Technology & Innovation
With global e-commerce sales poised to be a $5.5 billion industry this year, startups in the e-commerce enablement software space are looking to carve out a niche in this huge market. One of those is Because, a startup developing no-code software connecting disparate data sources to automate high volumes of website updates. Founder and CEO […]
  1. Channel: Mass
BENTONVILLE, Ark., May 18, 2022 — Today, Walmart announced the arrival of Walmart+ Weekend, an online savings event exclusively for Walmart+ members that stretches over three days. The fun begins on Walmart.com at 12 p.m. PT/3 p.m. ET on Thursday, June 2, with the deals ending at 4 p.m. PT/7 p.m. ET on Sunday, June […]
  1. Media & Marketing
In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms, it can be challenging to establish relationships that feel genuine and personal. And while brand building remains global marketers’ top objective, mass reach channels may not always fit the bill. With a focus on brand building, marketers […]
  1. Technology & Innovation
In the world of modern retail, most shoppers prefer to compare product prices before making any final purchases. But price comparison software isn’t just for customers, as there are many benefits that brands and retailers stand to gain from pricing comparisons when building their pricing strategy. What is Price Comparison Software? Pricing comparison software are […]
  1. Department & Category
Third-party marketplaces have emerged as one of the biggest growth opportunities for retailers this year, with companies from Macy’s and Bed Bath & Beyond to Giant Food and Michaels launching marketplaces (or announcing plans to do so) in the last six months alone. Albertson’s will soon join that mix as well, and the company’s Senior […]
  1. Shopper & Customer
Consumers are changing their grocery shopping habits as they try to feed and supply their households and remain on budget. Susan Pollack, a property manager in California, recently purchased a bulk pack of toilet paper in Costco and discovered the price had gone up to $25 from $17.
  1. Channel: Ecommerce & Digital
Retailers facing growing capacity constraints; Amazon looks well positioned vs. peers:Our team recently published a report focusing on the growing capacity constraints across retailers which we anticipate will likely drive markdowns and replenishment cuts across categories. Our research points to mounting capacity constraints impacting stores and distribution centers in recent weeks. Capacity issues appear to […]
  1. Shopper & Customer
Artificial intelligence (AI) can help e-commerce brands and retailers deliver valuable customer experiences across online channels. Implementing AI may seem like a daunting task due to its underlying complexity and various applications, yet nothing could be further from the truth. With the proliferation and increasing adoption of AI across the retail industry, there are now […]
  1. Channel: Delivery
With the rise of the metaverse, more brands are looking to find a foothold with digitally savvy audiences. Is the gaming market an opportunity for you? Some brands are looking to get more seriously into the video game space. With rise of the metaverse and developments like Sony’s plan to deliver in-game ads on its […]
  1. Data & Insights
Every e-commerce business strives to give its customers the best experience (CX) associated with their brand.  Starting from a user-friendly site to a great checkout experience and a support team that’s available around the clock to tend to customer issues, and so much more.  However, the situation becomes radically different when the critical post-purchase phase […]
  1. Associates & Employees
Effective retail management necessitates a diverse set of abilities. These abilities boil down to time management, training management, employee management, and change management. As a store manager, you’re responsible for training your staff, keeping customers pleased, maintaining sufficient stock levels, and conducting a variety of other duties. To stay on top of things, you’ll need […]
  1. Operations & Supply Chain
Innovation in retail is powered by the need to create a competitive advantage. To achieve this, retailers have to deliver always available, differentiated services at pace while reducing costs and business risks. The retail industry has undergone a complete digital revolution over the past few years, and recent technological advancements have enhanced the customer experience […]
  1. Media & Marketing
When we think about big revenue-generating opportunities on the calendar, we typically focus on November and December, particularly Black Friday. But sales on Black Friday last year — both in-store and online — dropped below pre-pandemic levels. Heading in the opposite direction is May, which is quickly becoming one of the most important revenue-generating moments of the […]
  1. Stores & Formats
Over the next year, Best Buy will double the number of outlet stores it has to 32 — starting with new outlets in Chicago, Houston, Phoenix, and Manassas, Virginia — and add an outlet deals section to its website for the first time, the company announced earlier this week. Best Buy has operated outlet stores since […]

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  1. Channel: Dollar/Value
  2. Channel: Dollar/Value
  3. Corporate Strategy
  4. Corporate Finance
  5. Department: Consumer Durables
  6. Media & Marketing
  7. Shopper & Customer
  8. Technology & Innovation
  9. Trends & External Forces
  10. Operations & Supply Chain
  11. Stores & Formats
GOODLETTSVILLE, Tenn. — Dollar General on Thursday reported net sales of $8.8 billion for its fiscal year 2022 first quarter, an increase of 4.2% over the prior-year period. The net sales increase was primarily driven by positive sales contributions from new stores, partially offset by a slight decline in same-store sales and the impact of […]
  1. Data & Insights
  2. Corporate Strategy
  3. Department: HBC
  4. Media & Marketing
  5. Data & Insights
  6. Shopper & Customer
  7. Trends & External Forces
  8. Merchandising
WOONSOCKET, R.I. — CVS Health announced on Thursday the launch of CVS Health Virtual Primary Care, a new virtual care solution available through a single digital platform. The offering connects CVS Health’s services, clinical expertise, and data for a more coordinated and consumer-centric health care experience. The company said the new solution enables consumers to […]
  1. Retailer Media
  2. Corporate Strategy
  3. Media & Marketing
  4. Retailer Media
  5. Data & Insights
Retail media networks (RMNs) are an exciting place to run ads, because of the valuable first-party data that retailers have about their customers. RMNs create an ability to target a specific retailer’s customers and provide valuable insights into how people shop. And brands certainly are not hurting for choices. Just last week, Ulta announced a media network and the hotel chain, Marriott, the week prior. 
  1. Technology & Innovation
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces
  8. Associates & Employees
  9. Merchandising
  10. Operations & Supply Chain
  11. Stores & Formats
In 2022, the perfect store is rooted in constant evolution — a system that maybe isn’t perfect in every moment, but is agile always, malleable when needed, and capable of critical self-reflection. These innate characteristics of the modern perfect store are supported by, and in return support, the adoption of a few important technologies and […]

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