Kellogg’s

Articles about Kellogg’s

  1. Data & Insights

Amazon Now on demand grocery delivery service lands in Manchester following London launch in H1 2026

Amazon Now, Amazon’s rapid delivery service, has launched in Manchester, promising thousands of groceries and household essentials in about 30 minutes or less. The move marks the first city outside of London to get the offering following go live in the capital earlier this year. “Amazon Now brings a new level of speed and convenience […]
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  1. CPG: Food

Kellogg’s launches Crunchy Nut Crunchies Caramelised Biscuit Flavour

Kellogg’s has launched a new addition to its Crunchy Nut Crunchies range – Crunchy Nut Crunchies Caramelised Biscuit Flavour. This latest flavour combination is 420g, with an RRP £3.50 Tori Dunning, brand activation executive, Kellogg’s, said: “Crunchy Nut fans love big flavour and serious crunch,… This story continues at Kellogg’s launches Crunchy Nut Crunchies Caramelised […]
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  1. CPG: Food

WK Kellogg Chief Growth Officer Doug VandeVelde On Transforming From Breakfast to Functional Wellness Focus

The CPG Guys are joined in this episode by Doug VandeVelde, Chief Growth Officer at WK Kellogg Co, manufacturer of an iconic brand portfolio including Kellogg’s Frosted Flakes®, Rice Krispies®, Froot Loops®, Kashi®, Special K®, Kellogg’s Raisin Bran®, and Bear Naked®. Follow Doug on LinkedIn at: https://www.linkedin.com/in/doug-vandevelde Follow WK Kellogg Co online at: https://www.wkkellogg.com/ Doug […]
2 min read
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  1. Data & Insights

Purpose-Driven Growth with MadTree Brewing’s John FitzGerald

The CPG Guys are joined in this episode by John FitzGerald, Sr Director of Growth at Mad Tree Brewing Company. Founded in 2013, MadTree is an award-winning brewery that’s rooted in Cincinnati and planted in purpose. Driven to craft great beer – but more importantly – build a business dedicated to doing good, MadTree protects […]
2 min read
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  1. CPG: Food

Kellogg’s Football Camps return

Kellogg’s Football Camps return with thousands of free football camp places for children across the UK. For the third year running, Kellogg’s is partnering with the EFL, Manchester City, Celtic FC and Rangers FC to help kids keep active throughout the summer holidays. Over 39,000 free football camp places will be available to families across the country. Parents simply have to… This story continues at Kellogg’s Football Camps return Or just read […]
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  1. Operations & Supply Chain

Football camp promotion returns

Kellogg’s Football Camps are returning for a third year, in partnership with the English Football League (EFL), Manchester City, Celtic FC and Rangers FC. The camps will run from 27 June for girls and boys aged 5 to 15, at more than 73 clubs across the… This story continues at Football camp promotion returns Or just […]
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  1. CPG: Food

Promotional feature | Nutri-Grain Bakes are back by popular demand

They’re soft baked and satisfying, a delicious mix of tasty ingredients, vitamins and iron* all wrapped up in one bar. And after an outpouring of consumer demand, Nutri-Grain Bakes* are making a permanent comeback – available from April 2026 in participating depots. Holly Wright, Kellogg’s… This story continues at Promotional feature | Nutri-Grain Bakes are back […]
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  1. Data & Insights

Spicy Thinking.

Image by Gemini “Charles’s conversation was as flat as a sidewalk, and everyone’s ideas filed along it in their ordinary clothes, exciting no emotion, no laughter, no reverie” ―Gustave Flaubert,Madame Bovary Today there is a surfeit of data and reports and white papers and podcasts and… AI is enabling the creation of content, video, presentations, […]
4 min read
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  1. CPG: Food

Pringles and Cheez-It offer retailers chance to win VIP cricket experience

Pringles and Cheez-It have joined forces with Bestway, Booker and participating Buying Groups to offer retailers the opportunity to win VIP cricket tickets. There are 10 pairs of tickets up for grabs – five pairs of VIP England cricket tickets and five pairs of VIP… This story continues at Pringles and Cheez-It offer retailers chance […]
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  1. CPG: Food

Cheez-It hailed crisps and snacks category winner Product of the Year 2026

Mars (formerly Kellanova), owner of Cheez-It, has been awarded Product Of The Year (POTY) 2026. Taking home gold in the Crisps and Snacks category, the Cheez-It quartet includes Double Cheese, Cheese and Chilli, Cheese, Sour Cream and Onion, and most recently, Cheese and Smokey Bacon.… This story continues at Cheez-It hailed crisps and snacks category […]
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  1. Trends & External Forces

Pringles unveils Mystery Flavour and competition to celebrate the launch of Fallout 76

Pringles, Xbox and Bethesda Softworks have joined forces to drop a brand-new Fallout 76 Mystery Flavour. The new themed tubes feature official Fallout 76 Vault imagery, bringing the unmistakable look and feel of the Fallout 76 universe straight to the snack aisle. Mystery flavours have… This story continues at Pringles unveils Mystery Flavour and competition […]
< 1 min read
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  1. CPG: Food

Kellogg’s expands Krave cereal range

Kellogg’s has announced the launch of Caramelised Biscuit and White Chocolate flavour Krave. The brand says the new flavour delivers “an irresistible, on-trend taste experience that’s pure indulgence in every bite”. With caramelised biscuit proving to be an increasingly trending flavour, it’s experiencing substantial growth… This story continues at Kellogg’s expands Krave cereal range Or […]
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  1. Shopper & Customer

Exceptional Customer Engagement with Kellanova’s Joe Mueller

The CPG Guys are joined in this episode by Joe Mueller, VP of Industry & Customer Relations at Kellanova. Follow Joe on LinkedIn at: https://www.linkedin.com/in/joe-mueller-1a31454/Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/ Here’s what we asked Joe: Joe, you have a great title – industry & customer engagement. What does that mean – what is your remit […]
2 min read
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  1. CPG: Food

Kellogg’s launches Crunchy Nut Hot Honey Crunchies

New limited-edition Crunchy Nut Hot Honey Crunchies, claiming to be one of the UK’s first spicy cereals, hits the shelves. Inspired by the viral blend of sweet and heat, Kellogg’s Crunchy Nut Hot Honey Crunchies aims to meet that appetite head-on. Freya Knight, marketing manager… This story continues at Kellogg’s launches Crunchy Nut Hot Honey […]
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  1. Retail Operations

Analyzing Omnichannel Success with Kellanova’s Mike McCune & Maggie Gilliam Hoy

The CPG Guys are joined in this episode by Kellanova’s Mike McCune, Sr. Dir Sr. Director of Integrated Commercial Analytics & Maggie Gilliam Hoy, Sr. Director , and Omni COE lead. Today’s episode is all about data, analytics, the changing shopper behavior to lean omnichannel and the story of how one snack manufacturer has leaned […]
2 min read
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  1. CPG: Food

Kellanova spreads Christmas cheer with £10k retailer win

Kellanova, parent company of snacking brands Pringles and Cheez-It, has announced the launch of a new festive campaign that offers one retailer a chance to win £10k. Running for eight weeks from 31st October 2025 in the UK and Northern Ireland across symbols and independents,… This story continues at Kellanova spreads Christmas cheer with £10k […]
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  1. CPG: Food

Cheez-It celebrates £24m sales milestone

Cheez-It Snap’d has reached £24m in value sales just one year after launching in the UK, cementing its position as one of the fastest growing brands in the savoury snacks category. The newcomer has sold a staggering 16.3 million units in the UK to date,… This story continues at Cheez-It celebrates £24m sales milestone Or […]
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  1. CPG: Food

New Cheese and Smokey Bacon flavour Cheez-it

One year after launching into the UK, Cheez-It has launched Cheese and Smokey Bacon flavour. Rui Frias, senior marketing manager at Cheez-It said: “Cheez-It, the iconic American favourite, landed in the UK one year ago so what better way to celebrate than by launching a new… This story continues at New Cheese and Smokey Bacon flavour […]
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  1. CPG: Food

Cheez-It launches large sharing format into symbols and independents

Cheez-It has rolled out 120g PMP sharing format into symbol and independents, designed to meet growing demand for social and at-home snacking occasions. Available in two flavours: Double Cheese, which has delivered nearly £10m in sales to date, and Cheese and Chilli – a hot… This story continues at Cheez-It launches large sharing format into […]
< 1 min read
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  1. CPG: Food

Pringles ‘Mystery Flavour’ revealed to shoppers

Pringles’ limited edition ‘Mystery Flavour’, which has had fans guessing since it launched at the start of the year, has now been revealed by the popular snacks brand as Spicy Pickle. Would-be snack detectives have taken to social media over the past couple of months… This story continues at Pringles ‘Mystery Flavour’ revealed to shoppers […]
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Editor’s Choice

  1. Channel: Grocery
  2. Channel: Grocery

Kroger acquiring Giant Eagle in $1.65B deal

Kroger Co. is acquiring Giant Eagle, a family-owned food and pharmacy retailer, for a purchase price of $1.65 billion. Giant Eagle has approximately $9 billion in annual sales and 197 supermarkets and 11 standalone pharmacies across northern Ohio, western Pennsylvania, West Virginia, Maryland and Indiana, according to a press release. The purchase is comprised of […]
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  1. Data & Insights
  2. Channel: Ecommerce & Digital
  3. Channel: Mass
  4. Corporate Strategy
  5. Media & Marketing
  6. Retailer Media
  7. Agencies & Vendors
  8. Retail Ecosystem
  9. Data & Insights
  10. Shopper & Customer
  11. Technology & Innovation
  12. Trends & External Forces
  13. Retail Operations

Omni CEO Christine Gambino – Omnichannel, Real ID & the Full-Funnel Future

The CPG Guys are joined in this episode by Christine Gambino, CEO of Omni, Omnicom’s next-generation marketing and sales intelligence platform. It connects strategy, creativity, media, CRM, commerce, data, and AI to help brands grow with greater clarity, speed, and measurable business impact. Follow Christine on LinkedIn at: https://www.linkedin.com/in/christine-gambino-59683ab8 Follow Omni online at: https://www.omc.com/omni/ Christine […]
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  1. Technology & Innovation
  2. Channel: Convenience
  3. Channel: Mass
  4. Channel: Restaurants
  5. Department & Category
  6. Department: Food
  7. Department: Nonfood
  8. Corporate Strategy
  9. Corporate Finance
  10. Agencies & Vendors
  11. Data & Insights
  12. Shopper & Customer
  13. Technology & Innovation
  14. Trends & External Forces
  15. Associates & Employees
  16. Stores & Formats

C-Stores Grow, In Both Size And Ambition

CNBC has a story about how, while “gas stations have been reinventing themselves for the past decade with food offerings that rival many established grub-only chains,” now they are “doing something else: growing in physical size and attracting legions of fans along the way.”  Buc-ee’s is described as the poster child for this transformation: “On […]
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