Kellogg’s

Articles about Kellogg’s

  1. CPG: Food

Kellogg’s Football Camps return for a second year

Kellogg’s Football Camps return for a second year with over 30,000 free places and exclusive new kit, in partnership with the English Football League (EFL), current Premier League champions, Manchester City, and Scottish powerhouses, Celtic and Rangers. Kellogg’s Football Camps will provide families with more… This story continues at Kellogg’s Football Camps return for a […]
< 1 min read
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  1. Channel: Restaurants

Wendy’s: The Real MVP of March Madness Marketing

  In the competitive arena of fast-food marketing, Wendy’s has mastered the art of staying fresh—not just with its never-frozen beef but with its consumer-focused, basketball-fueled approach. As the Official Hamburger of March Madness, according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® Wendy’s has dribbled its way into the hearts (and […]
3 min read
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  1. CPG: Food

Cheez-It announces cash prizes for convenience retailers

Cheez-It has announced a new competition exclusively for independent retailers, with a £10,000 cash prize to win. Convenience group store owners simply order a free POS bundle, which comprises a wobbler, shelf strips, and aisle fins, via the link below or through the QR code… This story continues at Cheez-It announces cash prizes for convenience […]
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  1. CPG: Food

Customer First Decisions with Kellanova CCO Carrie Sander

In this episode, the CPG guys speak with Carrie Sander, Chief Customer Officer at Kellanova, formerly the snacks division of The Kellogg Company. Find Carrie on LinkedIn at: http://linkedin.com/in/carrie-sander-b634b04 Find Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/ Find Kellanova online at: https://www.kellanova.com/us/en/home.html Carrie answers these questions: You’ve spent almost the entirety of your professional career with the […]
2 min read
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  1. CPG: Food

Pringles launches Flame Grilled Steak flavour exclusive to c-stores

Pringles is bolstering its portfolio of flavours with the launch of Flame Grilled Steak. The latest addition will launch as a convenience channel exclusive, aligned to the brand’s performance across symbols and independents – now worth over £60m. In addition, the exclusive offering will be… This story continues at Pringles launches Flame Grilled Steak flavour […]
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  1. Retail Operations

Breaking Silos and Driving Omnicommerce in Your Organization | DSI

“Coming with that vision of ‘We’re global, we’re telling you what to do and we know best,’ does not work.” — Diana Macia, Director of Global Omnicommerce Capabilities, Kellanova Building a truly omnichannel organization requires establishing a strategic vision, cultivating buy-in, breaking silos, and fostering collaboration. In the best of circumstances, accomplishing all these things […]
7 min read
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  1. Data & Insights

Top 10 DSI 2024 Content Picks | DSI

The Digital Shelf Institute (DSI) is dedicated to providing ecommerce leaders with the encouragement, insights, and fuel needed to succeed in digital commerce.  Whether you’re listening to our unparalleled podcast series, reading our groundbreaking research, or looking for actionable insights from industry leaders, we’ve got you covered.  As 2024 closes, here are the DSI’s top […]
9 min read
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  1. Media & Marketing

Brand Growth in the Digital Era With Kellanova’s Nicole Vinson

The CPG Guys are joined in this episode by Nicole Vinson, VP Global Digital, Media & Omni Shopper Experience at Kellanova. This episode was recorded at the Cannes Lions International Festival of Creativity. Ajay Sharma, VP of eCommerce & Omnichannel at Bayer guest hosted this episode. Follow Nicole Vinson on LinkedIn at: https://www.linkedin.com/in/nicolevinsonFollow Kellanova on […]
2 min read
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  1. Stores & Formats

Sprite partners with Pringles Hot

Sprite has teamed with Pringles Hot to launch cross-category POS for convenience stores. To help customers take advantage of this cross-category opportunity, Sprite is partnering with popular mealtime occasions and brands including Pringles Hot! to create eye-catching cross-category point-of-sale materials (POS) to help retailers drive… This story continues at Sprite partners with Pringles Hot Or […]
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  1. Department: Food

New Corn Flakes Squares

Kellogg’s launches a new Rice Krispies Square variant, Corn Flakes Squares. Kellogg’s Corn Flakes Squares will combine Rice Krispies Squares with Corn Flakes. Sam Harper, snacks activation brand lead, said: “Corn Flakes have always been a much loved and celebrated part of Kellogg’s history. To… This story continues at New Corn Flakes Squares Or just […]
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  1. CPG: Food

US brand Cheez-It launches in the UK

American brand Cheez-It, the new snack from Kellanova, makes its UK debut this summer. Baked with 100% real cheese and a combination of wheat, corn and potatoes, the recipe has been tweaked for European tastebuds. The UK range will include two flavours – Cheese &… This story continues at US brand Cheez-It launches in the […]
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  1. CPG: Food

Free spaces at Kellogg’s Football Camps

Thousands of free spaces still available at Kellogg’s Football Camps, parents can sign kids up for the free sessions until 24th June. In partnership with the EFL, Manchester City, Celtic and Rangers, the camps kick off in July and run nationwide in 73 locations (within… This story continues at Free spaces at Kellogg’s Football Camps […]
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  1. Shopper & Customer

Circana shares the top CPG product launches of 2023

CHICAGO — Circana has released the 2023 New Product Pacesetters report, showcasing the top-selling new product launches across food and beverage and nonfood consumer packaged goods sectors. The report shared that consumers sought exploration as they adjusted to active post-pandemic lifestyles. Leading products reflect shifts in Americans’ daily routines, offering increased versatility and venturing into […]
4 min read
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  1. CPG: Food

Marketing Iconic Snacking Brands with Kellanova’s Julie Bowerman

The CPG Guys are joined in this episode by Julie Bowerman, Chief Marketing Officer at Kellanova, a leading company in global snacking, international cereal and noodles, and North America frozen foods, with iconic, world-class brands and strong underlying growth momentum and profitability. Follow Julie Bowerman on LinkedIn at: https://www.linkedin.com/in/juliebowerman/ Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/Follow […]
2 min read
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  1. CPG: Food

Survey Reveals Britain’s Favorite Breakfast Cereal

When it comes to breakfast cereals in Britain, one particular brand has managed to carve out a niche for itself: Crunchy Nut corn flakes. Despite its high sugar content, this classic cereal has been dubbed Britain’s favorite, a title it has held for almost 50 years. Originating from the Kellogg’s factory in Trafford Park, Manchester, […]
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  1. CPG: Food

MADL teams up with Kellanova to support grassroots football

Nisa’s Making a Difference Locally (MADL) charity is kicking off a new partnership with grocery brand Kellanova to support grassroots and inclusive football teams across the UK. Through MADL’s Stronger Together initiative, Kellanova will be giving prizes to five teams, offering resources and equipment. Each… This story continues at MADL teams up with Kellanova to […]
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  1. Technology & Innovation

Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

We are past the point of conjecture about whether AI will upend the retail industry; it already has. In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs. With these kinds of results, it is no wonder 81% […]
4 min read
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  1. Channel: Drug
  2. Department: HBC
  3. Acquisitions, Divestitures & Mergers
  4. Corporate Strategy
  5. Corporate Finance
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  8. Retail Ecosystem
  9. Shopper & Customer
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  13. Stores & Formats

Walgreens Agrees to $10B Sycamore Partners Acquisition

Walgreens Boots Alliance (WBA) has finalized a deal with private equity firm Sycamore Partners to take the company private after being in the stock market for nearly 100 years. Sycamore will pay $11.45 per share in cash for the Walgreens business, according to a company announcement. Shareholders can receive up to $3 more per share […]
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  1. Channel: Grocery
  2. Department & Category
  3. Department: Food
  4. Department: HBC
  5. Acquisitions, Divestitures & Mergers
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  15. Associates & Employees
  16. Operations & Supply Chain
  17. Owned Brands (Private Label)
  18. Stores & Formats

Kroger Announces Resignation of CEO Rodney McMullen

The Kroger Co. (NYSE: KR) today announced that Chairman and Chief Executive Officer Rodney McMullen has resigned from the Company following a Board investigation of his personal conduct that, while unrelated to the business, was inconsistent with Kroger's Policy on Business Ethics.
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  1. Data & Insights
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer

Valentine’s Day flower sales could shift to FTD, other brands in 2025

1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
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