Kellogg’s

Articles about Kellogg’s

  1. Retail Operations

Breaking Silos and Driving Omnicommerce in Your Organization | DSI

“Coming with that vision of ‘We’re global, we’re telling you what to do and we know best,’ does not work.” — Diana Macia, Director of Global Omnicommerce Capabilities, Kellanova Building a truly omnichannel organization requires establishing a strategic vision, cultivating buy-in, breaking silos, and fostering collaboration. In the best of circumstances, accomplishing all these things […]
7 min read
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  1. Data & Insights

Top 10 DSI 2024 Content Picks | DSI

The Digital Shelf Institute (DSI) is dedicated to providing ecommerce leaders with the encouragement, insights, and fuel needed to succeed in digital commerce.  Whether you’re listening to our unparalleled podcast series, reading our groundbreaking research, or looking for actionable insights from industry leaders, we’ve got you covered.  As 2024 closes, here are the DSI’s top […]
9 min read
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  1. Media & Marketing

Brand Growth in the Digital Era With Kellanova’s Nicole Vinson

The CPG Guys are joined in this episode by Nicole Vinson, VP Global Digital, Media & Omni Shopper Experience at Kellanova. This episode was recorded at the Cannes Lions International Festival of Creativity. Ajay Sharma, VP of eCommerce & Omnichannel at Bayer guest hosted this episode. Follow Nicole Vinson on LinkedIn at: https://www.linkedin.com/in/nicolevinsonFollow Kellanova on […]
2 min read
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  1. Stores & Formats

Sprite partners with Pringles Hot

Sprite has teamed with Pringles Hot to launch cross-category POS for convenience stores. To help customers take advantage of this cross-category opportunity, Sprite is partnering with popular mealtime occasions and brands including Pringles Hot! to create eye-catching cross-category point-of-sale materials (POS) to help retailers drive… This story continues at Sprite partners with Pringles Hot Or […]
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  1. Department: Food

New Corn Flakes Squares

Kellogg’s launches a new Rice Krispies Square variant, Corn Flakes Squares. Kellogg’s Corn Flakes Squares will combine Rice Krispies Squares with Corn Flakes. Sam Harper, snacks activation brand lead, said: “Corn Flakes have always been a much loved and celebrated part of Kellogg’s history. To… This story continues at New Corn Flakes Squares Or just […]
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  1. CPG: Food

US brand Cheez-It launches in the UK

American brand Cheez-It, the new snack from Kellanova, makes its UK debut this summer. Baked with 100% real cheese and a combination of wheat, corn and potatoes, the recipe has been tweaked for European tastebuds. The UK range will include two flavours – Cheese &… This story continues at US brand Cheez-It launches in the […]
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  1. CPG: Food

Free spaces at Kellogg’s Football Camps

Thousands of free spaces still available at Kellogg’s Football Camps, parents can sign kids up for the free sessions until 24th June. In partnership with the EFL, Manchester City, Celtic and Rangers, the camps kick off in July and run nationwide in 73 locations (within… This story continues at Free spaces at Kellogg’s Football Camps […]
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  1. Shopper & Customer

Circana shares the top CPG product launches of 2023

CHICAGO — Circana has released the 2023 New Product Pacesetters report, showcasing the top-selling new product launches across food and beverage and nonfood consumer packaged goods sectors. The report shared that consumers sought exploration as they adjusted to active post-pandemic lifestyles. Leading products reflect shifts in Americans’ daily routines, offering increased versatility and venturing into […]
4 min read
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  1. CPG: Food

Marketing Iconic Snacking Brands with Kellanova’s Julie Bowerman

The CPG Guys are joined in this episode by Julie Bowerman, Chief Marketing Officer at Kellanova, a leading company in global snacking, international cereal and noodles, and North America frozen foods, with iconic, world-class brands and strong underlying growth momentum and profitability. Follow Julie Bowerman on LinkedIn at: https://www.linkedin.com/in/juliebowerman/ Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/Follow […]
2 min read
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  1. CPG: Food

Survey Reveals Britain’s Favorite Breakfast Cereal

When it comes to breakfast cereals in Britain, one particular brand has managed to carve out a niche for itself: Crunchy Nut corn flakes. Despite its high sugar content, this classic cereal has been dubbed Britain’s favorite, a title it has held for almost 50 years. Originating from the Kellogg’s factory in Trafford Park, Manchester, […]
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  1. CPG: Food

MADL teams up with Kellanova to support grassroots football

Nisa’s Making a Difference Locally (MADL) charity is kicking off a new partnership with grocery brand Kellanova to support grassroots and inclusive football teams across the UK. Through MADL’s Stronger Together initiative, Kellanova will be giving prizes to five teams, offering resources and equipment. Each… This story continues at MADL teams up with Kellanova to […]
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  1. Technology & Innovation

Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

We are past the point of conjecture about whether AI will upend the retail industry; it already has. In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs. With these kinds of results, it is no wonder 81% […]
4 min read
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  1. Stores & Formats

NGA Unveils Creative Choice Award Winners

The National Grocers Association (NGA) has revealed the winners of the annual Creative Choice Awards, which “recognizes the best marketing and merchandising programs among independent grocery retailers.” The following are the 2024 Creative Choice Awards recipients: •  Connections Through Omnichannel Smaller operator (1-15 stores) Winner: Trig’s Cheese of the Month  Honorable Mention: Pay-Less Supermarkets Explore […]
2 min read
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  1. CPG: Food

Your Views:  Minority Opinion?

We’ve posted a lot of commentary and emails against the Kroger-Albertsons deal, so it is important to point out that not everybody feels that way, as one MNB reader wrote: Throughout the saga of the Kroger-Albertsons deal I’ve definitely felt I carry the minority opinion.  I work for a large CPG and engage with Kroger’s […]
3 min read
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  1. CPG: Food

Is Kellogg’s CEO A Cereal Killer?

CNN reports that Kellogg’s CEO Gary Pilnick is in a bit of hot water with people frustrated with how inflation has driven up food prices. The story points out that Pilnick recently “said the company was advertising cereal for dinner to consumers looking for more affordable options. ‘Give chicken the night off,’ the ad’s cheery […]
2 min read
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  1. Holiday & Events
  2. Holiday & Events

Shoppers believe best holiday deals are after holidays

A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
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  1. Trends & External Forces
  2. Data & Insights
  3. Technology & Innovation
  4. Trends & External Forces

2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth

IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […]
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  1. Data & Insights
  2. Technology & Innovation

AI at the retail edge: What’s possible now

There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […]
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  1. Media & Marketing
  2. Department: Consumer Durables
  3. Department: HBC
  4. ESG
  5. Media & Marketing
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Holiday & Events
  10. Merchandising
  11. Operations & Supply Chain
  12. Stores & Formats

Some retailers would benefit from a TikTok ban in 2025

TikTok Shop took the market by storm in just two years. The social media platform sold more merchandise than Sephora [LVMUY] in late 2024 according to Earnest credit card data. TikTok Shop also handily outperformed during the 2024 holiday season. But a potential ban could result in brands losing access to a vital marketing and […]
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