Kellogg’s

Articles about Kellogg’s

  1. Channel: Grocery

Your Views:  Multiplier Effects

On the subject of treating employees in a way that keeps them engaged, one MNB reader wrote: I have a nephew with limited cognitive skills but is a loyal bagger at a Michigan Kroger. On his fifth year of service he received a package containing Thank You cards from store management and fellow workers as […]
9 min read
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  1. Operations & Supply Chain

The Weekly Closeout: RH wants to restore iconic Miami Beach property, Banana Republic sells furniture

​[[“value”:” This audio is auto-generated. Please let us know if you have feedback. It’s been another week with far more retail news than there is time in the day. Below, we break down some things you may have missed during the week, and what we’re still thinking about. From Amazon facing a proposed class action […]
5 min read
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  1. Corporate Purpose

The Case For Adversity – Not Diversity – Initiatives

Two weeks ago, MNB pointed out that “the forces that successfully challenged university diversity programs, essentially bringing to an end the traditional definition of affirmative action, next will be coming for the US business community.”  Edward Blum, the activist pressing the anti-diversity case in the courts, said that he was following up his successful attack […]
3 min read
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  1. Department: Food

Worth Reading:  Aisles Of Lies

Yesterday we took note of the lawsuit challenging fast feeders on the grounds that their advertising of various products is not consistent with the actual items. Well, the challenge is spreading. The New Yorker has a piece this week entitled “The Lies In Your Grocery Store,” which describes how one lawyer is targeting products sold […]
< 1 min read
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  1. Media & Marketing

How McDonald’s is Meeting Consumers’ Changing Digital Behaviors to Drive Loyalty

In episode 416 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Deanna Hernandez, senior manager of digital offers and loyalty at McDonald’s, the leading global foodservice retailer. Hernandez discusses her role and responsibilities (0:43), how McDonald’s is evolving to match consumers’ changing digital behaviors (1:40), and how digital engagement results in more loyal customers for […]
< 1 min read
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  1. Department: Food

The Weekly Closeout: Target faces ESG lawsuit, BeautyStat names chief marketing officer

​[[“value”:” This audio is auto-generated. Please let us know if you have feedback. It’s been another week with far more retail news than there is time in the day. Below, we break down some things you may have missed during the week and what we’re still thinking about.  From Dollar General expanding its fresh produce […]
6 min read
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  1. Department & Category

Summers Without Hunger deemed a success

SALISBURY, N.C. – Food Lion today announced that the Summers Without Hunger campaign surpassed its goal by providing more than 17.5 million meals toward diminishing food insecurity among the grocery retailer’s neighbors and their children. The campaign was aiming to provide 16 million meals this year through its partnership with hunger-relief organization Feeding America and […]
2 min read
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  1. Shopper & Customer

With Summer in Full Swing Snacking is Top of Mind

School is out, families are on planning for vacation, the weather is good with outside activities garnering more and more time and attention.  All that means is consumers are looking of meal substitutes, meal replacements, and an excuse to eat all the fun stuff of summer.  Restaurants, service deli’s, conveniences store’s all want to fill […]
3 min read
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  1. Shopper & Customer

Doing damage control: How to deal with a reputation crisis

According to actor Keith David, “publicity is publicity, controversy and all that, it’s all good”. Most marketers and business leaders would probably disagree.  A lot of us like hearing about controversy, but we don’t necessarily want to be associated with it. If the news blacklisted our favorite clothing line, chances are we’d be less keen […]
6 min read
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  1. Media & Marketing

Know everything about Product Placement: Definition and Best Practices

When you see the “eleven” character in the “Stranger Things” series, smash a soda can, it is no coincidence the soda brand is Coca-Cola, it is a marketing strategy known as Product Placement. Using product placement in stranger things is just one of the many examples of how brands use non-advertising media like movies to […]
8 min read
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  1. Corporate Strategy

Sephora Appoints CPG Veteran as CMO to Help ‘Shape the Future of Beauty’

Sephora has appointed Zena Srivatsa Arnold as Chief Marketing Officer (CMO) of its U.S. division, succeeding former CMO Deborah Yeh who transitioned to the role of Global Chief Purpose Officer in January. Srivatsa Arnold comes to Sephora from PepsiCo, where she led the marketing teams for carbonated soft drinks, driving growth by targeting younger consumers. Prior to […]
< 1 min read
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  1. Department: Consumer Durables

Meijer and Kellogg’s hosting 5K event

GRAND RAPIDS, Mich. — “The Meijer LPGA Classic 5k Run & Walk presented by Kellogg’s” will return for the ninth time as part of the Meijer LPGA Classic for Simply Give. Registration for the run and walk is now open online. The race, powered by Gazelle Sports, will start at 8 a.m. June 17 at Rockford High School. […]
2 min read
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  1. Retail Operations

The Future of Retail CX: A SXSW Panel Recap

On Tues., March 14, I sat down with the chief digital officer of e.l.f. Beauty, Ekta Chopra; GM of new business at Poshmark, Adam Crouch; and vice president of customer growth and marketing of Albertsons Companies, Francisco Bram at SXSW to discuss the future of digital customer experience in a session called “The Future of […]
3 min read
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  1. Media & Marketing

Growing Brands With Heavy Users And Advocates

Heavy users and advocates play important roles in marketing as they can help companies to reach new customer targets, increase brand awareness and loyalty, and drive sales. But you have to know them to love them, so here’s a closer look at their roles: Heavy users are customers who use a company’s products or services […]
4 min read
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  1. Channel: Restaurants

Worth Reading:  Taco Bell?  Or Taco Hell?

The New Yorker has an excellent piece in which it describes the product development at Taco Bell, a story that may fill you with envy, impress your intellect, stimulate your taste buds, or drive you to culinary despair. It is all a matter of taste. An excerpt: “Taco Bell’s food-innovation staff, which includes sixty developers, […]
< 1 min read
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  1. Channel: Restaurants

135 Global Companies Make “Most Ethical” List

Ethisphere, which modestly describes itself as “a global leader in defining and advancing the standards of ethical business practices,” is out with its 17th annual list of the world’s most ethical companies. The list, which includes 135 companies, celebrates businesses that “have demonstrated a commitment to ethical business practices through programs that positively impact employees, […]
< 1 min read
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  1. CPG: Food

Kellogg’s Crunchy Nut Granola gets a taste of coffee

Kellogg’s Crunchy Nut Granola is launching a new Barista Edition with a Chocolate Mocha Flavour. The latest addition to Kellogg’s Granola range is infused with a coffee flavour, with milk chocolate curls and sliced almonds. Speaking about the launch, Rui Frias, senior brand activation manager from Kellogg’s UKI said: “We know coffee is one of […]
< 1 min read
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Editor’s Choice

  1. Channel: Grocery
  2. Channel: Mass
  3. Department: Adult Beverage
  4. Department: Beverage
  5. Department: HBC
  6. ESG
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Retailer Media
  10. Agencies & Vendors
  11. Retail Ecosystem
  12. Data & Insights
  13. Shopper & Customer
  14. Trends & External Forces
  15. Retail Operations
  16. Operations & Supply Chain
  17. Stores & Formats

Hy-Vee launches RedMedia omnichannel retail media network

Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas. The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online […]
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  1. Channel: Delivery
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Channel: Grocery - Natural
  5. Department: Food
  6. Acquisitions, Divestitures & Mergers
  7. Corporate Finance
  8. Partnerships & Alt Profit
  9. Shopper & Customer
  10. Start Ups
  11. Technology & Innovation
  12. Trends & External Forces
  13. Associates & Employees
  14. Operations & Supply Chain
  15. Stores & Formats

Instacart stock languishes after IPO

Instacart saw its share price erode in the two days following its initial public offering, after it rose 12.7% in its first day of trading on the NASDAQ exchange. The stock settled down to just slightly over its IPO price of $30 per share on Wednesday, its first full day on the exchange, then ranged […]
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  1. Retailer Media

Retail Media Metrics

#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […]
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  1. Holiday & Events
  2. Trends & External Forces
  3. Holiday & Events

The big chill: Holiday retail sales 2023 expected to slow

Experts predict slow growth in 2023 holiday sales as consumers tighten their belts in a tough economy, but e-commerce will remain a bright spot. Stores are filling with displays of holiday decorations and holiday-themed merchandise as retailers eagerly prepare for the annual shopping surge, but consumers may not be as excited. Forecasts for 2023 holiday […]
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