Kellogg’s

Articles about Kellogg’s

  1. Corporate Strategy
ORLANDO – FMI – The Food Industry Association announced on Monday its 2023 board of directors elected at the association’s annual Midwinter Executive Conference in Orlando. The new slate will guide the implementation of FMI’s 2023-approved strategic plan during a time of rapidly evolving industry challenges and opportunities and reflects the breadth of the product […]
  1. Channel: Dollar/Value
GOODLETTSVILLE, Tenn. – Dollar General is introducing mobile health care services via a trial program with partner DocGo Inc. DocGo On-Demand clinics, hosted in vans in store parking lots, are staffed by clinicians who can perform tests, prescribe medications, provide urgent care and treat common ailments in adults and children. Dollar General said customers can […]
  1. CPG: Food
Kellogg’s has launched its latest non-HFSS Coco Pops offering, Coco Pops Chocos. The new breakfast cereal contains no artificial colours or flavours and has the same chocolatey taste as Original Coco Pops. Coco Pops Chocos are currently available in Sainsbury’s and Iceland with a RRP of £3.29 for a 430g pack. The new release comes as Kellogg’s continues its efforts to lower […]
  1. Technology & Innovation
There were some notable drone delivery developments in 2022, but this retail technology innovation remains on the fringes of the mainstream, with many obstacles and challenges still to be overcome. Amazon recently started to deliver orders by drones in California and Texas. This is currently operating in Lockeford, California and College Station, Texas. Once onboarded, […]
  1. Trends & External Forces
Pringles is giving gaming fans a chance to win the ultimate PC gaming set up, worth over £1,000 and a host of others prizes as part of its new on-pack promotion kicking off in Spring 2023. The promotion comes as gaming has increased in popularity, with one out of every two people in Europe considering […]
  1. CPG: Food
Kellogg’s has expanded its Crunchy Nut offering with the introduction of new ‘Salted Caramel Flavour Twist’. The cereal giant’s latest launch is a twist on the original Crunchy Nut flake and marks the first time the brand has adapted its classic honey-nut coated, golden flakes since it launched in 1980. The expansion of the range […]
  1. Trends & External Forces
Among the teachings of the Stoics is the ephemeral nature of life and the passing of time. The followers of Wabi-Sabi in the Orient recognize the impermanence, imperfection, and incompleteness of all things. The Poet Kate Ryan writes of the “joy of finding lost things” And Carly Simon in “Anticipation” sings that she will stay […]
  1. Data & Insights
As we start November, it’s time we see what it takes to become a top-performing store.   Despite this October having less foot traffic than last year, both the furniture and mattress industry saw significant increases in their average ticket in October 2022.   This week we take a look at the top 20% of […]
  1. Media & Marketing
Our guest this week is Andrew Lipsman, Principal Analyst at Insider Intelligence, recorded live at the recently completed GroceryShop event in Las Vegas.  We go deep into the burgeoning world of retail media networks, exploring what they are, how they work, and why they have become arguably the most exciting growth area for retailers in […]
  1. CPG: Food
Pringles has launched its 2022 TV advert which combines two things that are set to be on many people’s minds over the next couple of months – Christmas and football. Produced by Grey London, the advert is set to a Pringles take of ‘Carol of the Bells’ and celebrates a collision of football and festivities […]
  1. Shopper & Customer
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  1. Trends & External Forces
A recent study by researchers at Northwestern University’s Kellogg School of Management found that customers who purchased items on backorder wound up placing 2.1 percent fewer orders over the next year than those who bought in-stock merchandise. The impact was even more severe in cases where backorders were delayed 10 days or more. Customers in […]
  1. Technology & Innovation
As part of a series of interviews with those who made it on to the RTIH Top 100 Retail Technology Influencers List, we discuss the likes of rapid delivery services, the metaverse, drones, micro-fulfilment, and autonomous solutions with Celia Van Wickel, Global Director and Head of Omnichannel Analytics at Mars Wrigley Confectionery. RTIH: What does […]
  1. Media & Marketing
Our guest this week is Michael Kliger, CEO of Mytheresa, the fast-growing global e-commerce destination for luxury fashion—and one of only a handful of retail “disruptor” brands that actually makes money. With Steve facing technical issues, our interview segment turns out to be a duet of Michael’s, who explore the current state of the international […]
  1. Corporate Strategy
Senior executives from Kellogg’s, River Island, Adobe, Bloom & Wild and Sweaty Betty join impressive list of top-class speakers at IRX @ DTX+UCX. The latest experts to join the impressive list of speakers at IRX @ DTX+UCX, with CTO, CIO, eCommerce Director and Head of Solutions Marketing among their titles, reflect how the event’s wide […]
  1. Shopper & Customer
Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. But research shows slashing marketing programs can undermine revenue […]
  1. Technology & Innovation
Celia Van Wickel has taken on the role of Global Director and Head of Omnichannel Analytics at Mars Wrigley Confectionery. She joins from Kantar where she served as Senior Director, Digital Commerce. Prior to that, she was Senior Manager, DTC & E-commerce Shopper Insights at The Coca-Cola Company. After over 30 years as a Mars […]
  1. CPG: Food
In order to evolve and adapt to ever-changing consumer expectations, businesses need to take an end-to-end approach toward digital solutions, said Lesley Salmon, global chief information officer at Kellogg Co. BATTLE CREEK, MICH. — In order to evolve and adapt to ever-changing consumer expectations, businesses need to take an end-to-end approach toward digital solutions, said […]
  1. Merchandising
As I drove home a few days ago, I noticed the amount of litter along the sides of the roadway. Cans, coffee cup lids, wrappers, and empty water bottles decorated the shoulder where flowers would have been more pleasing. Who’s to blame for this waste? The consumers who throw it out of their car windows, […]
  1. Trends & External Forces
Two for the price of one? Who can resist? Consumers in England and Wales will soon be forced to resist, at least to some degree, with new legislation around food merchandising, starting in the coming months. The new rules will affect foods high in fat, salt, or sugar (HFSS) and are designed to thrust them […]

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Editor’s Choice

  1. Shopper & Customer
  2. Department: Nonfood
  3. Corporate Strategy
  4. Corporate Finance
  5. ESG
  6. Media & Marketing
  7. Agencies & Vendors
  8. Data & Insights
  9. Shopper & Customer
  10. Trends & External Forces
  11. Holiday & Events
  12. Operations & Supply Chain
In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […]
  1. Data & Insights
  2. Department: Consumer Durables
  3. ESG
  4. Media & Marketing
  5. Data & Insights
  6. Shopper & Customer
  7. Technology & Innovation
  8. Trends & External Forces
  9. Holiday & Events
  10. Operations & Supply Chain
  11. Stores & Formats
While some trends come and go, there were a few trends that have stayed with consumers throughout the year.   As online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate.    This week we look at trends to increase foot traffic and customer loyalty. […]

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