RangeMe
RangeMe is an online platform that enables retail buyers to efficiently discover innovative and emerging products while empowering suppliers to manage and grow their brands with the tools, insights, and services they need. https://www.rangeme.com/blog

RangeMe's articles

  1. Agencies & Vendors

Spritzal Cookie Company: Seizing Every Opportunity for Growth with RangeMe

Spritzal Cookie Company Co-Founder Taylor Elizabeth Walker leaves no stone unturned when it comes to growing her brand. Each morning at 8AM she’s on RangeMe checking out her profile insights to see what’s trending with buyers, and also seeing which retailers are conducting reviews in her category and what immediate retail opportunities are available. She’s […]
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  1. Trends & External Forces

For Emerging CPG Brands, Collaboration Beats Competition Every Time

Emerging brands have to support each other.  This is the way we climb mountains. None of us can do it on our own. It takes a collective interest. How can we together move the needle? The key word here is “together.”  Our founders take on big CPG brands – bringing even bigger ideas and with […]
4 min read
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  1. Department: Beverage

How Fire Department Coffee Turned Customers Into Investors With Equity Crowdfunding

During yesterday’s webcast, Fire Department Coffee CEO, Luke Schneider, discussed how he raised $1.8M for his business through crowdfunding with the help of StartEngine. The webcast also included Harrison Bert, Director of Sales for StartEngine and was moderated by Wayne Bennett, SVP of Retail for ECRM and RangeMe. For those of you not familiar with […]
3 min read
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  1. Merchandising

Maximizing Your Trade Show Success: A Post-Exhibition Game Plan for CPG Brands

Expo West begins today, and for the next few days many brands will experience a whirlwind of networking, handing out samples, schmoozing at after-hours events, and starting potential business deals. Once it all wraps up, though, now what? Well, then it’s time to turn that momentum into tangible success. You’ve invested time, money, and energy […]
4 min read
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  1. Agencies & Vendors

4 Product Submissions, 4 Buyer Meetings, 4 Deals: How GearHaul Did it with RangeMe

One of the benefits of being a RangeMe Starter or Premium subscriber brand is the opportunity to submit products to buyers who have immediate, limited-time opportunities that take place throughout the year. During these campaigns, retailers, distributors and foodservice operators invite brands that meet specific criteria to submit their products to be considered for placement […]
8 min read
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  1. Shopper & Customer

10 Winning Traits of Disruptive Challenger Brands

I always have my eyes open for dark horses, the come-from-behind winners that no one expects. I cheer for them, marvel at their grit, and hope for their victory over stronger, better-known competitors. They have always inspired me, and they challenge how I see the world. They give me hope. But why do dark horses […]
3 min read
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  1. Media & Marketing

ROI, Conversions, Loyalty, and More — Getting the Most from Your CPG Marketing Spend

In the past few columns in our CPG Marketing Magic series, we’ve embarked on an exciting journey through the realms of branding, user experience, inventory movement, and digital advertising. Now, it’s time to delve into the pivotal role of metrics in your marketing strategy. In this article, we’re diving into the world of analytics, where […]
7 min read
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  1. Data & Insights

Selling in the Information Age – Is Your Product Data Reliable?

The more we learn, the more we want to know. The ever-escalating prevalence of digital technology is feeding consumers’ thirst for knowledge – including detailed facts about the products they buy. Buyers are often searching for specific product attributes in a very cluttered marketplace. If they can’t easily access the details they are looking for, […]
3 min read
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  1. Data & Insights

Walmart SVP of Pantry Shares Key Insights that are Important to the Retailer

Melody Richard, SVP of Pantry for Walmart, works with her team to ensure that the retailer’s customers have what they need in the pantry to feed their families and friends. This includes a broad array of categories such as snacks, beverages, dry grocery, baking and breakfast meals, condiments, sauces and commercial breads.  In this fireside […]
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  1. Agencies & Vendors

How Sarilla Turns Cold Leads Into Warm Leads with RangeMe

“RangeMe is not necessarily the place where you are going to close a deal, though it has happened for us. What it does is move a cold lead into a warm lead and starts to build that buyer relationship.” With this statement, Sara Delaney, Founder & CEO of beverage brand Sarilla, concisely summarized how best-in-class […]
7 min read
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  1. Media & Marketing

Unlocking the Secrets to Effective CPG Advertising that Delivers Results

In our previous column, you learned how to successfully move inventory and the strategies you can use to optimize your placement. In this article, we’re diving deep into the world of advertising! We’ll break down the different types of advertising, why they’re important, and the secrets you need to know to get the attention of […]
8 min read
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  1. Shopper & Customer

2024 Predictions: What We Can Expect in the Year Ahead

As we prepare to enter a new year, what can we expect? To answer this question, the Food Biz Wiz team joined forces with the folks at ECRM & RangeMe to examine what’s been working – and what’s not working – over the past twelve months, and to share our views on how it will […]
6 min read
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