Mondelez

Articles about Mondelez

  1. International

Mondelez International’s Cadbury Big Win Win and Snack Display terms and conditions

Terms & conditions: UK, 18+ only. Instant Win Period: 00:01 27/02/23 – 23:59 14/05/23 (inclusive). Wrap-Up Draw Period: 00:01 15/05/23 – 23:59 15/08/23 (inclusive). Purchase necessary. Instant Win: Purchase a participating product, visit http://bigwinwin.cadbury.co.uk. Enter your details and those of the independently owned convenience store you would like to nominate to receive the same cash […]
< 1 min read
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  1. Merchandising

Toblerone chocolate to cut iconic Matterhorn logo from packaging due to ‘Swissness’ laws

​   ​  Switzerland requires milk-based products promoting themselves as Swiss to be made entirely within the country.    Summary: Toblerone chocolate bars will no longer feature Switzerland’s Matterhorn mountain due to Swiss laws on product origins, as the owner Mondelez moves some production to Slovakia later this year. Some packaging will remove the “Swiss chocolate” reference, […]
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  1. Holiday & Events

In Focus Spring into Easter

Annual outrage at the fact that Easter eggs and hot cross buns have already gone on sale in food stores by the end of December seems to be a staple of today’s media landscape. But the reality is that ‘self-treat’ products such as Cadbury Creme Egg have always gone on sale early, marking the first […]
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  1. CPG: Food

Cadbury, Robinsons and Colgate top categories in YouGov FMCG rankings report 2023

Cadbury, Robinsons, and Colgate are the most-considered brands in the UK in their respective categories, according to YouGov’s new 2023 FMCG rankings report which reveals the most-considered food, beverage, and personal care brands around the world. The new rankings report, created against a backdrop of economic slowdown and accelerating global inflation, uses YouGov BrandIndex to […]
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  1. CPG: Food

New Cadbury campaign gives independent retailers the chance to win big too

Mondelēz International is introducing a unique campaign this month, giving consumers the chance to win cash prizes for themselves and a matching cash prize to help their local independent retailer. “The Big Win-Win” on-and off-pack promotion is running from the end of February to mid-May and invites consumers to nominate their local corner shop for […]
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  1. CPG: Food

Mondelēz International Highlights Progress on Focused Growth Strategy through Accelerated Marketing & Sales at 2023 CAGNY Conference

Marketing and Sales transformation powering growth in core categories with iconic brands including Oreo, Ritz, LU, Clif Bar and Tate’s Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate Personalized, digital approach enabling deeper consumer and customer connectivity in both developed and emerging markets
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  1. International

Mondelēz International to Present at CAGNY Conference on February 21

CHICAGO, Feb. 07, 2023 (GLOBE NEWSWIRE) — Mondelēz International, Inc. (Nasdaq: MDLZ) announced that Dirk Van de Put, Chairman & CEO, Luca Zaramella, Chief Financial Officer and Martin Renaud, Chief Marketing and Sales Officer, will present at the annual Consumer Analyst Group of New York (CAGNY) Conference on February 21 at 3:00 p.m. ET.
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  1. CPG: Food

Twirl Xtra joins Cadbury duos range

Cadbury is expanding its duos product portfolio by bringing its “best selling singles product”, Twirl, into the range. The new duo product, Twirl Xtra, features two longer pieces of chocolate in a 54g pack (2x27g) with an 80p RRP. Available this month, the launch of Twirl Xtra will be supported by in-store POS and activation. […]
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  1. International

Mondelēz International Reports Q4 and FY 2022 Results

Full Year Highlights Net revenues for the full year increased +9.7% driven by Organic Net Revenue1 growth of +12.3% with underlying Volume/Mix of +2.7%. For the fourth quarter, Net revenues increased +13.5% driven by Organic Net Revenue1 growth of +15.4% with underlying Volume/Mix of +1.6% Diluted EPS was $1.96, down 35.5%; Adjusted EPS1 was $2.95, up +11.9% on […]
5 min read
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  1. Channel: Delivery

DoorDash Announces Expected Stock Sales From Co-Founders

SAN FRANCISCO–(BUSINESS WIRE)–DoorDash, Inc. (NYSE: DASH) (“DoorDash”) today announced that Tony Xu, Andy Fang, and Stanley Tang, co-founders of DoorDash, each adopted a stock trading plan in accordance with Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended, and the policies of DoorDash regarding stock transactions. Mr. Xu, Mr. Fang, and Mr. […]
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  1. Media & Marketing

How To Position Your Brand As A Ritual

By definition, consumption is ritualistic and all rituals have heroes. Consumers become actors that play the role of the hero to satisfy their ego through consumption. When identifying with a brand and consuming its product, we hope it will transform us into a better, heroic person. Ultimately, marketers’ goals must be to establish a ritual […]
3 min read
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  1. CPG: Food

Cadbury relaunches Easter shell-eggs and announces two new eggs

Cadbury has announced a relaunch and repositioning of its Easter eggs this year, which will see its full Easter shell-egg range divided into three distinct categories. The new categories include Surprise & Delight, Traditional Gift and Special Gesture, which the confectionery brand said have been designed to make the positioning of each pack clearer for […]
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  1. Shopper & Customer

Brands Are Built With Bridges Not Silos

Brands are all about customer experience. Great brands deliver great experiences regardless of whether that experience is the taste of a freshly baked pizza, an exhilarating ride in sports car, or a refreshing night’s sleep on a firm mattress. Products that fail to deliver are rarely on the market for long. The responsibility for brand […]
4 min read
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  1. Corporate Strategy

FMI elects new board members

ORLANDO – FMI – The Food Industry Association announced on Monday its 2023 board of directors elected at the association’s annual Midwinter Executive Conference in Orlando. The new slate will guide the implementation of FMI’s 2023-approved strategic plan during a time of rapidly evolving industry challenges and opportunities and reflects the breadth of the product […]
4 min read
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  1. Media & Marketing

12 Principles For Building Successful Brands

Based on events of 2022, here are twelve do’s and don’ts to keep in mind as you build your brand in 2023. Do’s 1. Do Know The Business In Which You Do Business Please be specific. For example, you are not in the restaurant business; you are not in the fast food business; you are […]
5 min read
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  1. Shopper & Customer

Mondelēz International Releases Fourth Annual State of Snacking™ Report Highlighting Expanded Role of Snacking in Consumer Eating Habits

Snacking preferred over traditional mealtime for fourth consecutive year Snacks remain regularly included in consumers’ budgets, despite rising prices Consumers are being more mindful and present when enjoying snacks Consumers are willing to pay a premium for sustainable snacks CHICAGO, Jan. 19, 2023 (GLOBE NEWSWIRE) — Mondelēz International today announced the launch of the fourth […]
4 min read
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  1. CPG: Food

Oreo and Xbox team-up to ‘Unlock Playfulness’ with on pack promo

Popular cookie brand Oreo and international gaming giant, Xbox are looking to bring shoppers together through playful experiences. The iconic black and white Oreo cookie will be transformed to pay homage to the Xbox controller – with six embossed Oreo Xbox Special Edition cookies available to order this month. By scanning the Oreo Xbox Special […]
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  1. Trends & External Forces

Cadbury offers shoppers the chance to win ‘Spectacularly Nice’ prizes

This winter, Cadbury is rolling out its ‘Spectacularly Nice’ promotion across its best-selling hot chocolate range that offers shoppers the chance to win a raft of prizes. With any purchase of Cadbury Hot Chocolate, shoppers have the chance to turn their nice evening into a ‘Spectacularly Nice’ one, with London West End theatre evenings or […]
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  1. CPG: Food

Cadbury gets back on the pitch with Premiership football prizes

Cadbury is to bring back its chance for customers to win football-related prizes with top Premiership clubs after Christmas. The “Win a Day in their Boots” promotion will run from January to March with prizes including: a VIP hospitality match day and a stadium tour; a training day with club coaches and full training kit […]
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Trending Topics

Editor’s Choice

  1. Channel: Mass
  2. International
  3. Shopper & Customer
  4. Technology & Innovation

Tesco infuriates shoppers as it slashes Clubcard points value

Supermarket giant Tesco came under fire following the announcement that it will be reducing the value of Clubcard reward vouchers from June 2023. The reduction will come into force after… The post Tesco infuriates shoppers as it slashes Clubcard points value appeared first on Latest Retail Technology News From Across The Globe – Charged.
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  1. Technology & Innovation
  2. Corporate Strategy
  3. Corporate Finance
  4. Partnerships & Alt Profit
  5. Media & Marketing
  6. Agencies & Vendors
  7. Data & Insights
  8. International
  9. Shopper & Customer
  10. Technology & Innovation

aisle 3 exits the CSS business and uses proceeds to support growth in sneaker category

AI powered shopping platform aisle 3 has completed the sale of its Google Comparison Shopping Site (CSS) service to Product Hero. Financial terms of the deal were not disclosed, other than it being all cash. The sale consolidates market share for CSS service provider Product Hero, which works with the likes of Rituals and Ikea. […]
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  1. Partnerships & Alt Profit
  2. Partnerships & Alt Profit
  3. Shopper & Customer
  4. Technology & Innovation

Kroger lands deal for self-driving truck deliveries

Get ready because the empty truck cabs in motion are coming. Gatik, which is involved in autonomous middle-mile logistics, has announced a multi-year commercial collaboration to transport customer orders within Kroger’s Dallas distribution network. The operations will launch in a few weeks. Under the collaboration, Gatik’s medium-duty autonomous box trucks will transport fresh, customer-favorite products from […]
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  1. CPG: Food
  2. Channel: Grocery
  3. Department & Category
  4. Department: Beverage
  5. Department: Food
  6. Corporate Strategy
  7. Shopper & Customer
  8. Technology & Innovation
  9. Trends & External Forces
  10. Merchandising
  11. Owned Brands (Private Label)

Albertsons Redesigns and Expands Open Nature Own Label Line

Albertsons yesterday unveiled what it said was “the redesign of its Open Nature brand as the company strives to become the brand of choice for those health-conscious shoppers seeking a more balanced lifestyle. Open Nature, which is part of Albertsons Cos. Own Brands portfolio, provides shoppers with tasty foods made with thoughtfully chosen ingredients that […]
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