Articles about Mondelez

  1. Shopper & Customer
Vijoy Gopalakrishnan, SVP, Product Management, Innovation and Media, Circana It’s the holy grail for CPG manufacturers: Find the market gap and fill it with a product that resonates with consumers and is a winner for retailers. But doing this effectively requires a deep understanding of consumers’ needs and a willingness to solve them with new, […]
  1. Media & Marketing
TikTok has unveiled two new generative AI tools that will help creators and brands make influencer content at scale that include digital avatars and AI-enabled translation dubbing. The social platform also has  created an advisory board to help facilitate future gen AI development at the company and discuss responsible use. The new tools join a […]
  1. CPG: Food
Cadbury Top Deck, first launched in 1993, will return to shelves for a limited time and will be available in both price-marked packs (PMP) and non-PMP formats. Top Deck returns as part of the brand’s continued 200th anniversary celebrations and will feature vintage-inspired packaging from… This story continues at Cadbury relaunches Top Deck Or just […]
  1. Data & Insights
With retail media ad spend projected to reach $140 billion this year, companies outside of retail seeking new revenue streams have an opportunity to dominate the next wave of media networks. Where retailers carved out a unique ability to deliver closed-loop media measurement, large-scale businesses in verticals such as travel, sports, entertainment and delivery services […]
  1. Shopper & Customer
CHICAGO — Circana has released the 2023 New Product Pacesetters report, showcasing the top-selling new product launches across food and beverage and nonfood consumer packaged goods sectors. The report shared that consumers sought exploration as they adjusted to active post-pandemic lifestyles. Leading products reflect shifts in Americans’ daily routines, offering increased versatility and venturing into […]
  1. Partnerships & Alt Profit
The nostalgic boxes have been created in response to requests for old Cadbury packaging to help stimulate conversation and support memory activities for people living with dementia and their loved ones. Activity forms part of the brand’s partnership with Alzheimer’s Research UK to support the… This story continues at Cadbury partners with Alzheimer’s Research UK […]
  1. Data & Insights
Join YipitData’s Katie Tang and Steve Tao, on May 30, 2024 at 1:00 PM EDT for a deep dive on FaraPulse and cardiac ablation market insights. The team will discuss: FaraPulse: How are sales trending on a weekly basis? What are the hospital purchase patterns for FaraPulse? What is FaraPulse’s current market penetration, and how […]
  1. Channel: Drug
CARPENTERSVILLE, Ill. — Berg Marketing Group founder Terry L. Berg has passed away. He was 66. “Terry was a wealth of insight and experience, not to mention an excellent story teller and all around great business partner and friend,” BMG colleague Jason Carik wrote in posting the news on LinkedIn.  “Terry has built and maintained […]
  1. Operations & Supply Chain
This summer, Cadbury FC returns with its brand-new Home & Away Wins campaign, where shoppers can win prizes, bringing them closer to their favourite clubs. Consumers will be in with a chance of winning an in-person or virtual meet-and-greet with top football stars Virgil van… This story continues at Cadbury FC returns with Home & […]
  1. CPG: Food
One Stop customers will be able to participate in Cadbury’s 200th anniversary celebrations this April. From the 23 April until the 19 May, 20 One Stop stores will be having a purple take over to mark the iconic Cadbury brand’s landmark milestone. From bunting, posters,… This story continues at Cadbury takes 200th anniversary celebrations to […]
  1. Channel: Delivery
Gopuff has launched Powered by Gopuff, a platform designed to enable brands to offer delivery services from their owned and operated online storefronts by leveraging Gopuff’s logistics network, instant fulfillment infrastructure and technology. In addition to fulfillment services, CPG brands using Powered by Gopuff will be able to leverage online ads and marketing to drive […]
  1. CPG: Food
Cadbury Brunch has unveiled a new non-HFSS range to help retailers unlock additional healthier snacking sales. Cadbury Brunch Light will be available in two flavours: Honey & Oat and Orange. Cadbury Brunch Light follows in the success of Cadbury Brunch Oats, which is the most… This story continues at Cadbury Brunch presents a new non-HFSS […]
  1. Channel: Delivery
Gopuff has announced the launch of Powered by Gopuff, a logistics and technology platform that, according to the quick commerce big hitter, enables brands to offer affordable delivery from their owned and operated online stores in as fast as 15 minutes. “We’ve spent the last ten years building and scaling our own hyper-local logistics network […]
  1. CPG: Food
Cadbury has released a new limited edition 360g Cadbury Dairy Milk Bar with ‘Yours for 200 Years’ vintage-style design on front-of-pack. Closely following the launch of limited-edition Cadbury Dairy Milk bars, which are available in seven different collectable designs to commemorate Cadbury’s 200th anniversary celebrations,… This story continues at Cadbury launches ‘Yours for 200 Years’ […]
  1. CPG: Food
Cadbury is expanding its Duos range by bringing another one of its leading singles bars into this growing format. Olena Solodka, brand manager for Cadbury StarBar at Mondelēz International, said: “This is a brilliant time for Cadbury StarBar to be expanding into Duos; this shopper… This story continues at Starbar joins Cadbury Duos range Or […]
  1. Shopper & Customer
NEW YORK – CPG brands outpaced technology nearly 2:1 in the 2024 Most Innovative Brands survey conducted by Brand Keys Inc. (, the New York-based brand loyalty and engagement research firm. “For the first time consumers acknowledged more CPG than Tech brands,” noted Robert Passikoff, brand keys founder and president. “And, for the first time, […]
  1. Shopper & Customer
Picture a bustling retail environment—efficiency is not just desired; it’s essential. For retail managers eyeing the prospect of going digital, the lure of slashing time and expenses is compelling. The switch to digital document management, particularly online PDF editors for contracts, promises more than a mere upgrade; it is a transformative stride toward streamlined operations. […]
  1. Trends & External Forces
Snappy Shopper, the e-commerce platform connecting local retailers with customers, has announced an Easter competition partnership with Mondelez. The brand partnership campaign, fully funded by Mondelez, offers customers the chance to win £1,000 Snappy credit by purchasing selected Mondelez products via the Snappy Shopper app.… This story continues at Snappy Shopper and Mondelez team up […]
  1. Data & Insights
Join YipitData Product Expert Manager, Katie Tang, and Sr Research Analyst, Steve Tao, on Thursday, April 4th at 1PM ET for a deep-dive into our new MedTech Research coverage. The team will discuss: ISRG: Notable trends in I&A revenue and procedure volumes BSX: Watchman sales and the ramp of the new POLARx and Farapulse SWAV: […]
  1. International
The Association of Convenience Stores (ACS)’ Women’s Independent Retailer Network (WIRN) came together at Mondelēz International in Bournville on Friday 8 March 2024 to celebrate and #inspireinclusion for International Women’s Day. The event marked three years of the WIRN, a group started by Sarah C… This story continues at WIRN marks third year with International […]
  1. CPG: Food
Cadbury is today (18 March) launching Cadbury Dairy Milk &More, a new addition to the Dairy Milk range. Comprising two new flavours, Cadbury Dairy Milk Nutty Praline Crisp and Cadbury Dairy Milk Caramel Nut Crunch, the bars are available in retailers nationwide from today. The… This story continues at Cadbury launches Dairy Milk &More with […]
  1. International
World of Sweets is growing its range of healthier snacking products and will become the official UK distributor for Clif products across the UK. World of Sweets will be partnering with the team at Mondelez International to grow the American-born Clif brand, offering retailers their… This story continues at World of Sweets becomes the UK […]

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Walmart is partnering with Agritask, a crop supply intelligence solution, on a pilot that will deploy Agritask’s remote sensing and data analytics tools in various regions of the U.S. and Mexico in order to provide hyperlocal insights on seasonal blackberry and cherry crops from select Walmart suppliers. The real-time monitoring will help drive rapid response […]
  1. Retail Operations
  2. Retail Operations
US consumer perceptions of CX quality are now at their lowest point since the inception of the CX Index. Read a few of the key takeaways from our just-launched report. Forrester has just released the results from its annual Customer Experience Index (CX Index™) rankings. Unfortunately, US consumer perceptions of CX quality have dropped for an unprecedented […]


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