PepsiCo

Articles about PepsiCo

  1. Media & Marketing

Inflation and Private Label with NielsenIQ’s Steve Zurek

The CPGGUYS are joined in this episode by Steve Zurek, VP of thought leadership at NielsenIQ. Sri and Steve have a debate and dialogue on private label leadership, the current inflationary trends and the display pressure of the store environment and a reality check on what’s really true at retail vs sensationalizing the outcomes.Find Steve […]
2 min read
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  1. Technology & Innovation

How to Get My Invention Developed in The U.S.

In 2024, product development is still going strong. If you’re an aspiring inventor with a great idea that could change the world, you might wonder how to make it a reality. So, how do you bring an invention to life? This article will guide you through the process of developing your idea. It will start […]
6 min read
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  1. Shopper & Customer

Fresh Meal and Meal Component Discovery: A Disruptive Force

  In today’s food landscape, clinging to brand protectionism is a recipe for irrelevance according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Consumers, especially Millennials, have moved on—and they’re not looking back. What they value now is discovery: new flavors, time-saving solutions, and value for money. If your brand isn’t evolving […]
4 min read
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  1. Partnerships & Alt Profit

How Food Marketing Partnerships and Sponsorships Drive Restaurant Sales: The Little Caesars Playbook

  With back to school it’s the perfect time to begin comminating fall food marketing programs according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. In 2024 more than in past years, marketing partnerships and sponsorships have become critical tools for driving sales, particularly in takeout, delivery, and meal pick-up options. As […]
4 min read
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Frazzles and Chipsticks debut new look

PepsiCo has redesigned its Frazzles and Chipsticks ranges, including new pack designs across all formats. The new designs will also include increased pack sizes of its price-marked pack (PMP) and standard multipack formats across the Frazzles range, helping retailers offer more value to customers. Rachael… This story continues at Frazzles and Chipsticks debut new look […]
< 1 min read
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  1. Department: Food

Convenience Stores and Grocery Delis: Solving the “What’s for Dinner?” Dilemma Through Grocerant Niche Mix-and-Match Bundling

  The age-old question, “What’s for dinner?” has perplexed families for generations, often leading to indecision and reliance on fast food or takeout. Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes if your food marketing tactics look more like yesterday than tomorrow, you need to move forward.     However, convenience stores (C-stores) […]
5 min read
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  1. Channel: Mass

7 Unintended Consequences of the New Burger King and Walmart Partnership

  The recent partnership between Burger King and Walmart has sparked significant interest within the foodservice and retail industries. While the collaboration promises to bring new opportunities for both brands, according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® it’s essential to explore the unintended consequences that could emerge. From operational challenges […]
5 min read
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  1. Channel: Restaurants

Casual Dining Restaurants Can Effectively Compete with Grocery Stores

  The rise of grocery stores as a formidable competitor to casual dining restaurants, fueled by the grocerant niche according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® who has help reshaped the dining landscape. However, casual dining restaurants can not only compete but thrive by leveraging strategic pricing and a laser […]
5 min read
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  1. Shopper & Customer

KFC: The Paradox of Choice – Forced to Reposition Once Again

  In the fast-paced world of fast food, one name has stood the test of time—Kentucky Fried Chicken. Yet, according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® despite its iconic status, KFC has been plagued by marketing and branding missteps that have eroded its market share, time and time again. The […]
4 min read
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  1. Channel: Ecommerce & Digital

Amazon Fresh Searching for Answers: Are You There Yet? No

  From the perspective of Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, Amazon’s venture into the grocery space has been a saga of ambitious innovation tempered by real-world challenges. While the tech giant has revolutionized online shopping, its attempts to conquer the grocery sector through Amazon Fresh and the acquisition of Whole […]
4 min read
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  1. Channel: Restaurants

Burger King’s Missteps are a Franchisee Conundrum

  In the competitive fast-food landscape, staying relevant requires innovation, consistency, and an acute understanding of consumer preferences. Unfortunately for Burger King, a series of missteps over recent years has left the iconic chain trailing behind its competitors. Steven Johnson the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, presents his analysis of these challenges […]
5 min read
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  1. Media & Marketing

Asos CTO Clifford Cohen departs fast fashion giant for new challenge in renewable energy sector

Clifford Cohen has departed Asos where he held the position of Chief Technology Officer. In a LinkedIn post, he said: “After nine amazing years I have made the difficult decision to leave Asos and move onto my next challenge.” “It has been an absolute pleasure and honour to lead the Tech team and I couldn’t […]
2 min read
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  1. Channel: Restaurants

Chick-fil-A: Integrating Interactive Food Marketing for Consumer Loyalty and Profitability

In the ever-evolving landscape of food marketing, Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that Chick-fil-A continues to lead the charge with innovative, consumer-focused strategies. This summer, Chick-fil-A is captivating customers with its engaging interactive digital game, Code Moo. This initiative not only strengthens customer loyalty but also drives top-line sales […]
3 min read
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  1. Shopper & Customer

Cracking the Code of Customer Loyalty in 2024 Means Prioritizing Customer Lifetime Value Over Speed

There are two types of customers: those who buy and those who keep coming back. Success in ecommerce, and retail in general, depends on the latter. For VCs backing ecommerce upstarts, exponential growth and expansion often focuses on speed and a “growth at any price” mindset. On the other hand, traditional retailers must reinvent their […]
4 min read
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  1. Department: Food

The Convenience Store Best Positioned for Success: A Grocerant Guru Analysis

  In the ever-evolving landscape of convenience stores, the key to success lies in understanding and leveraging customer touchpoints. Now according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, the convenience store that shines the brightest is the one that prioritizes fresh food, premium coffee, and ready-to-eat (RTE) and heat-and-eat (HNE) fresh […]
4 min read
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  1. Department & Category

Chain Restaurant CEOs Need to Spend More Time Focused on Share of Stomach

  The team at Tacoma, WA based Foodservice Solutions® including Steven Johnson the Grocerant Guru® here, ready to serve up some tasty insights on a critical issue facing the restaurant sector and food industry today. As we witness a seismic shift in dining habits, it’s high time for chain restaurant CEOs to pivot their focus […]
4 min read
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  1. Department: Food

Katz’s Delicatessen Embraces the Grocerant Niche

  Hello, culinary adventurers and grocerant enthusiasts! It’s the Grocerant Guru® here to share some sizzling news that’s set to spice up your summer. Katz’s Delicatessen, the iconic New York City institution, has teamed up with Food Network star Jeff Mauro and his Mauro Provisions for a culinary collaboration that’s sure to ignite taste buds […]
3 min read
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  1. Shopper & Customer

Building Buzz: Why New Products are Essential for Retail and CPG Success

ByLisa Maas, principal and practice lead, CircanaJoan Driggs, vice president of content and thought leadership, Circana Who among us hasn’t stopped short in a grocery store aisle, shopping cart wheels screeching, because a new product — seemingly created to fulfill a very specific recent craving, need, or void — suddenly catches your eye. Maybe you […]
3 min read
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  1. Channel: Mass
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Walmart Tops List of Leading US Retailers By 2023 Sales

Walmart leads Forrester’s 2023 US retailer ranking, with Amazon in second. The top 10, representing 38% of total retail sales, remain unchanged from 2022. Walmart has once again secured the top position in Forrester’s annual ranking of the 67 largest US retailers (ranked by 2023 US net retail sales), with Amazon following closely in second […]
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