PepsiCo

Articles about PepsiCo

  1. Technology & Innovation

TechCrunch+ roundup: DTC data strategy, starting up solo, insuretech growth versus risk

Because solo founders don’t have to run decisions past anyone, they exert near-total control over their startup’s mission. But you’ve got to pay the cost to be the boss: A shot-caller must be comfortable with making decisions under pressure and needs to be adept at fundraising, recruiting, onboarding, managing … well, everything. According to Russ […]
4 min read
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  1. Media & Marketing

Social Commerce is Having More Than a Moment

Social commerce, the latest darling of digital marketers, continues its meteoric rise with the latest predictions putting the industry at $1.2 trillion in purchases by 2025. With more than $958 billion spent in 2021, it’s clear that social commerce represents a very real, profitable tactic for brands. No wonder there’s hunger to invest. But at […]
3 min read
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  1. CPG: Food

Sensations adds special flavours for Queen’s jubilee

Walkers’ premium crisps range, Sensations, is creating two limited edition flavours to celebrate the Queen’s platinum jubilee. The flavours, Spit-roast Pork & Apple Sauce and Baked Cheese & Sweet Honey, will be launched alongside what Sensations calls its “poshest-ever” marketing campaign. Sensations claims to have taken inspiration from regal British dining flavours and the new flavours will come in […]
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  1. Media & Marketing

Jack in the Box has New Brand Electricity Gamming

  It’s time to start saving gas as the price of gasoline seems to be going up day after day. If you’re looking to avoid driving around with rising gas prices but are missing the immaculate drive-thru vibes, Jack in the Box here to help by launching its first virtual drive-thru on Tuesday via Twitch.  Until May […]
3 min read
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  1. Corporate Strategy

Trove Promotes President to CEO as Founder Takes Executive Chairman Title

Trove President Gayle Tait will now lead the recommerce platform as its CEO, effective immediately. Former CEO Andy Ruben, who occupied the position since founding the company in 2011, will continue to work with Trove as its Executive Chairman. The change will allow Ruben to focus on industry leadership, sustainability and Trove’s growth strategy.   […]
2 min read
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  1. Trends & External Forces

Beyond Meat takes a hit as it launches plant-based jerky

Beyond Meat said that higher manufacturing and shipping costs for its new plant-based jerky, launched with PepsiCo, contributed to its poor quarterly performance. “To launch a first-time product at such a large scale and prior to the establishment of our own dedicated and streamlined process, we had to do so in an expensive and inefficient […]
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  1. Technology & Innovation

Top 100 Retail Technology Influencers List interview: Brittain Ladd

As part of a series of interviews with those who made it on to the RTIH Top 100 Retail Technology Influencers List, we discuss rapid grocery delivery services and why the metaverse is a game changer with Brittain Ladd, a former Amazon exec and supply chain consultant. RTIH: What does recognition as a retail tech […]
3 min read
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  1. Technology & Innovation

Pepsi, Billboard and MRC Live & Alternative embrace NFT experience

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced an innovative second screen NFT experience in partnership with Billboard and MRC Live & Alternative to provide a new way for consumers to engage with live entertainment. The Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection, available through the Billboard ChartStars platform, is a […]
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  1. Media & Marketing

Taco Bell Success is What Goes Around Comes Around

  Success does leave clues and at Taco Bell they know that consumer focused interactive participatory marketing food Marketing drives customer engagement driving top-line sales and bottom-line profits according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.   At the intersection of yesterday’s menu, older customers, industry buzz, and social media Taco […]
3 min read
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  1. CPG: Beverage

Doritos hosts virtual concert from the Upside Down for ‘Stranger Things’

Dive Brief: Doritos partnered with Netflix on a virtual concert event promoting the fourth season of “Stranger Things,” per details shared in an email with Marketing Dive. “Live From The Upside Down” ties back to the science fiction show’s setting of Hawkins, Indiana, which was supposed to host a gathering called Doritos Music Fest ’86 […]
2 min read
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  1. Technology & Innovation

Pepsi® Invites Fans to “Score with Pogba” In New Augmented Reality Game Starring Soccer Superstar Paul Pogba, UEFA Champions League and Pizza Hut

Collaborating with Pizza Hut, interactive custom content puts fans in the center of the field; Rube Goldberg-inspired machine serves up mouthwatering KFC and Pepsi PURCHASE, N.Y., May 10, 2022 /PRNewswire/ — It’s a combo move, and Pogba is looking for you! Pepsi is teaming up with Pizza…
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  1. Channel: Convenience

At 7-Eleven Partnerships Matter More and More

  If success leaves clues and it does, 7-Eleven has found some new success clues within its video game partnership with Rocket League that are driving new electricity into the 7-Eleven brand, according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. So, following 7-Eleven, exciting collaboration with Rocket League.  You know the popular […]
4 min read
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  1. Shopper & Customer

Wayfair Names New CFO as it Navigates a Shrinking Customer Base

Wayfair has named Kate Gulliver to the role of CFO and Chief Administrative Officer, effective November 2022, following the retirement of current CFO Michael Fleisher. The retailer also reported disappointing Q1 2022 results, including a 13.9% year-over-year revenue drop and the loss of 23.4% of its active customers. Gulliver currently serves as VP, Chief People […]
2 min read
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  1. Channel: Ecommerce & Digital

Tso Chinese Delivery set for strong growth

Longtime Austin, Texas residents Min and Jenna Choe started out entertaining family and friends at home and are now setting out to create a Chinese restaurant empire based on online ordering and delivery. In the South, entertaining and cooking go together. Fittingly, there is a longstanding joke in the Choe household about Jenna’s inability to […]
4 min read
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  1. Shopper & Customer

Secondhand Shopping is On the Rise. But Poor Product Search Functionality is Hurting Online Marketplaces

Imagine this scenario: After scouring a secondhand shop for what seems like an eternity, you finally find the perfect pair of brand-name jeans with tags still on them for only $20. For some shoppers, the thrill of discovering a hidden gem in a thrift store is more rewarding than a fast-fashion find — and not […]
3 min read
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  1. Partnerships & Alt Profit

3 Ways Trailblazing Companies Partner With Pathfinder To Meet Their Talent Needs

The Pathfinder program, a workforce development initiative Rewrite the traditional hiring script 1. Internships are the gatekeepers to experience 2. Don’t reinvent the wheel, leverage existing programs 3. Keep it simple with direct-to-hire from training programs Hear from Pathfinder Trailblazers who have landed roles The ecosystem, working together Two things are true in the Salesforce […]
6 min read
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  1. Technology & Innovation

Deliver 2022

DELIVER 2022, the flagship in-person event for Europe’s premier community for e-commerce and logistics, arrives 8+9 June at Amsterdam’s Taets Art & Event Park. The event gives industry professionals a focused opportunity to connect in-person in one-to-one meetings, share insights at inspiring interactive sessions, and see innovative new technologies at work on the exhibition floor. […]
3 min read
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  1. Partnerships & Alt Profit

Strategies for Marketing Teams to Maximize Their Ingredient-Retail Brand Partnership

If you work in marketing or product development, incorporating an ingredient brand into your offerings might be a desirable consideration for an innovative retail brand partnership. After all, they provide an unmatched opportunity when it comes to differentiating your product, reaching previously untapped consumers, and accessing resources you might not have. That’s because a great […]
4 min read
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  1. Shopper & Customer

Where You Live Matter When Selling Fresh Food

  Ready-2-Eat and Heat-N-Eat grocerant niche meals, meal components, and menus need to reflect where you live much more than previously thought. Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated, regional flavors, life styles, and brands today play a larger roll, in what type of  meals and meal components consumer will mix, […]
3 min read
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  1. Department & Category

Jason & Scot Show Episode 291 – Amazon Q1 2022 Earnings

A weekly podcast with the latest e-commerce news and events. Episode 291 is a hot take on Amazon Q1 2022 earnings. Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook ????? Amazon released their Q1 earnings for 2022 on Thursday April 29th. In this episode […]
30 min read
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  1. Shopper & Customer

How Technology Can Improve Energy & Utility Customer Satisfaction

Energy and utility companies make contingency plans. They prepare for everything from natural disasters to terrorist attacks. But what happens when catastrophes converge, like when 2020’s pandemic met severe hurricanes and wildfires? Digitized energy and utility companies outshine those yet to integrate and upgrade their legacy systems. Older technology systems lack flexibility and can’t deliver […]
5 min read
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  1. CPG: Food

Small Shifts Keep Brands Relevant

It’s pretty easy to see how rapid and dramatic changes in technology and media necessitate a shift for companies. It is not quite as easy to see the portents of change that would necessitate a shift for companies in more homespun categories, like packaged goods. But those portents are indeed there. And, as a result […]
4 min read
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Editor’s Choice

  1. Channel: Delivery
  2. Channel: Delivery
  3. Department & Category
  4. Channel: Ecommerce & Digital
  5. Acquisitions, Divestitures & Mergers
  6. Corporate Strategy
  7. Corporate Finance
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  9. Department: Food
  10. Data & Insights
  11. International
  12. Shopper & Customer
  13. Technology & Innovation
  14. Trends & External Forces
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  16. Operations & Supply Chain
  17. Stores & Formats

Flink, the German instant grocery upstart, snaps up France’s Cajoo for ~$93M, takes fresh Carrefour funding, sources say at $5B valuation

Instant grocery startups sprang up and grew like weeds during COVID-19, fueled by consumers opting to practice social distancing and ready to order their food and sundries at the tap of an app, and VCs seeing an gap in the delivery market that had yet to be definitively filled. Now, perhaps inevitably, comes the consolidation.
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  1. Shopper & Customer
  2. Agencies & Vendors
  3. International
  4. Shopper & Customer
  5. Associates & Employees

Lowest consumer confidence for nearly 50 years

A consumer confidence monitor that has been running since 1974 recorded its lowest-ever score this month. The well-established GfK index was down to -40 for May, meaning consumers are less confident now than at any time for nearly half a century. Joe Staton, client strategy director at GfK, said: “This comes as UK unemployment hits […]
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  1. Department & Category
  2. Channel: Ecommerce & Digital
  3. Channel: Restaurants
  4. Department: Food
  5. Media & Marketing
  6. Data & Insights
  7. International
  8. Shopper & Customer
  9. Trends & External Forces

Success Does Leave Clues for Food Retailers

Giving credit where credit is due.  The grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top-line sales and bottom-line profits in every channel of retail foodservice.  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® the recent insights by the NPD group show just have important the […]
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