PepsiCo

Articles about PepsiCo

  1. Channel: Ecommerce & Digital

PepsiCo Grocerant Niche Mix and Match Help Drive Sales, Profits, Success

Regular readers of this blog know that PepPlace, was a one-month popup, launched in partnership with Famous Dave’s, had a beverage-first menu, with a mix and match food beverage customer first focus targeting insights from one of the hallmarks of the grocerant niche mix & match meal component bunding according to Steven Johnson Grocerant Guru®at Tacoma, […]
2 min read
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  1. Media & Marketing

“You Should Smile More” Part I with the Band of Sisters Cie Nicholson & Lori Tauber Marcus

Cie Nicholson & Lori Tauber Marcus, members of The Band of Sisters, join The CPG Guys in this podcast episode to discuss their new book “You Should Smile More: How to Dismantle Gender Bias in the Workplace.” The authors are part of a collective of former PepsiCo female executives that also includes Dawn Hudson, Mitzi […]
2 min read
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  1. Department & Category

Frito-Lay ad highlights football v soccer debate ahead of World Cup

Frito-Lay, the first-ever salty-snack brand sponsor in FIFA and FIFA World Cup history, is fuelling the football v soccer debate by bringing together a roster of global sports icons, including three-time FIFA World Cup player David Beckham and American football legend Peyton Manning, to kick off the next phase of the brand’s ongoing World Cup […]
< 1 min read
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  1. Agencies & Vendors

Walmart ranks No. 1 in 2022 Kantar PoweRanking

NEW YORK — Walmart took the top spot in Kantar’s PoweRanking report for the 26th consecutive year, a feat that Kantar calls a testament to the retailer’s strength, scale, and focus over time. PoweRanking is the industry’s leading assessment of best-in-class manufacturers and retailers. Chosen by their peers, leaders are ranked on a range of […]
2 min read
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  1. Media & Marketing

Chester’s Chicken Partners for Truckersgiving

Talk about driving new electricity into a brand.  Chester’s Chicken is doing just that with a targeted partnership edifying its fresh fried chicken with truck drivers it what they are calling ‘Truckersgiving’.  Now that is a great way to edify your brand and customers at the same time according to Steven Johnson Grocerant Guru® at […]
3 min read
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  1. Shopper & Customer

Evolving Restaurant, Bodega, and C-store Customers are Dynamic and Migrating to Different Formats

  Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food had been driving customer adoption and migration in every sector of retail food sales for the past 9+ years.  Combine that with forced home confinement during the pandemic and now inflation is there are you asking your self What Next? If your year over year customer […]
4 min read
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  1. CPG: HBC

Driving Customer Centric Innovation, with Pepsico’s Cara Keating and Chad Matthews

Our guests this week are Cara Keating, Chief Customer Officer, Frito Lay-North America and Chad Matthews, Chief Commercial Officer, Pepsico Beverages-North America.  In a fast-paced conversation recorded live at the National Association of Convenience Stores’ annual conference in Las Vegas. we dig into what makes Pepsico unique on both the food and beverage side before […]
4 min read
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  1. Shopper & Customer

Ranked: Gen Z’s Favorite Brands, Compared with Older Generations

Can I share this graphic? Yes. Visualizations are free to share and post in their original form across the web—even for publishers. Please link back to this page and attribute Visual Capitalist. When do I need a license? Licenses are required for some commercial uses, translations, or layout modifications. You can even whitelabel our visualizations. […]
4 min read
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  1. Technology & Innovation

Holidays, World Cup Drive New Metaverse Activations from Ralph Lauren, VS&Co, PacSun

Despite Meta’s recent stock slump, the metaverse itself is alive and thriving with virtual brand activity ramping up in anticipation of the holiday season. But the focus in these last few months of 2022 will go well beyond the holidays, because for the first time ever the FIFA World Cup is taking place in November […]
6 min read
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  1. Media & Marketing

New Walkers TV ad focuses on Baked range

Walkers has launched a multi-million pound media campaign for its Baked range which will run until mid-November with a key focus on taste. The Baked range contributes towards PepsiCo Positive’s ambition for 50% of total snack sales to come from non-HFSS products, or those with portion sizes of 100 calories or less. Walkers senior marketing […]
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  1. Technology & Innovation

Kroger New Technology Enables Shopping Carts to Double as Check-out Lanes

In case you have not heard, Kroger has some new technology that they are testing. They are KroGo carts powered by Caper, which debuted last week in Ohio, include scales and cameras for a seamless shopping trip.  Think about it, no waiting in line at Kroger.  Hard to believe but it may be coming to […]
2 min read
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  1. Channel: Restaurants

Can’t Wait for Thanksgiving Order Popeyes Cajun-Style Turkey

  Cooking at home is the number one hobby in the United States.  Now that said, it is a hobby not what everyone wants to do every day. Cooking, doing dishes, buying all of the spices you need to a ‘special’ meal.  No that is not what everyone wants to do. There is a better […]
2 min read
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  1. Channel: Ecommerce & Digital

At Little Caesars Customer Relevance is a ‘Call of Duty Combo’ with MTN Dew

  Driving new electricity into your brand is hard work.  Leveraging a branded partnership, no matter the size of you company, can drive top-line sales and bottom-line profits when you are focusing on the consumer and attributes that your consumers consider relevant. Developing interactive participatory consumer focused branded marketing programs is discipline many food marketers […]
3 min read
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  1. Shopper & Customer

The Drive-Thru is Getting Faster Focusing on the Consumer

  Once again it took someone form outside the food industry to develop a solution that was so obvious and simple it is a great step forward for the industry according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Get this, after 11 years in the NFL, retired veteran linebacker Stephen Tulloch […]
3 min read
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  1. Retailer Media

Ahold Delhaize building an in-house retail media business

CHICAGO, IL – Peapod Digital Labs, the digital, e-commerce and commercial company of Ahold Delhaize USA, on Wednesday announced plans to grow its media network – AD Retail Media – by building an end-to-end, in-house retail media business. AD Retail Media will harness Ahold Delhaize USA brands’ market presence and close customer connections to help […]
3 min read
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  1. Trends & External Forces

Industry Day focuses on health, partnerships

PHILADELPHIA — High inflation and the fear that the only way to fix it is to start a recession are among the concerns facing mass retailers and consumer packaged goods manufacturers in the coming months, according to speakers at The Emerson Group’s recent Industry Day event here. But while the challenges are real, participants in […]
7 min read
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  1. Media & Marketing

Foodhub launches ordering innovations for indie restaurants and takeaways

Foodhub, a UK-based company providing online food ordering offerings to restaurants and takeaways, has announced a trio of features designed to help independent firms keep pace with industry leaders like McDonald’s. These have been launched alongside a revamped business website. Regional business partners and customers will now have access to offline ordering technology, self-ordering kiosks […]
4 min read
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  1. Department & Category

Pepsi Automates Supply Chain to Head Off Shortages

As supply chain challenges continue to plague food and beverage (F&B) brands, industry giant PepsiCo, parent company of a wide range of popular brands, including Pepsi, Lay’s and Doritos, is investing in digitalizing its data insights to get ahead of potential challenges down the line. In joint prepared remarks Wednesday (Oct. 12) accompanying the company’s […]
2 min read
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  1. Shopper & Customer

Quaker ignites new autumn campaign

Off the back of its successful ‘The Fire Inside’ campaign last year, Quaker has launched its new ‘Heat it to Release It’ campaign. Centred around flavour, the new campaign encourages consumers to choose Quaker sachets and pots as the go-to option for hot breakfasts, as research suggests that heat increases how we enjoy flavour, which […]
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  1. Acquisitions, Divestitures & Mergers

How To Build the Most Profitable Ecommerce Business and a Sure-fire Plan for a Successful Exit | DSI

“[In] today’s market, acquirers want to buy a fully-formed asset. There was a time when every big conglomerate had a venture fund that was created to get into companies early and acquire them before they had to overpay. Now, these big conglomerates are willing to overpay. They’re willing to overpay for a more fully-formed company […]
6 min read
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  1. Channel: Delivery

DoorDash Grocerant Mix and Match Meal Bundling is What Consumers Want

  Brands that focus on the consumers wants and needs tend to do better than those that focus on their own brand positioning according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  DoorDashdelivers food and beverages from restaurants, grocery stores, and convenience stores and understands just why consumers are migrating to the […]
3 min read
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Editor’s Choice

  1. Shopper & Customer
  2. Department: Consumer Durables
  3. Department: Nonfood
  4. Corporate Strategy
  5. Corporate Finance
  6. ESG
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Retailer Media
  10. Agencies & Vendors
  11. Data & Insights
  12. Shopper & Customer
  13. Trends & External Forces
  14. Associates & Employees
  15. Operations & Supply Chain
  16. Stores & Formats

Retail Media is Here in a Big Way: Should Search be Worried?

By John Spiropoulos Media is filled with evolutionary step-change transitions which permanently alter the marketplace. Each evolutionary event, seen in terms of advertiser outlays – the media mix – is driven by incremental change during economic uncertainty. This is particularly true – and trackable – in modern times. Some of these events were covered in […]
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  1. Media & Marketing
  2. Department: Consumer Durables
  3. Department: HBC
  4. Department: Nonfood
  5. Corporate Finance
  6. Partnerships & Alt Profit
  7. Media & Marketing
  8. Agencies & Vendors
  9. Data & Insights
  10. Technology & Innovation
  11. Holiday & Events

U.S. SMI Core Release Note – October 2022

SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US national brand ad spending, to provide a complete monthly view of the SMI Pool market size, investment share and category performance. Core Data delivers detailed ad intelligence across all media […]
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  1. Trends & External Forces
  2. Channel: Grocery
  3. Department: HBC
  4. ESG
  5. Media & Marketing
  6. Trends & External Forces
  7. Associates & Employees
  8. Merchandising

Kroger Health Center marks first anniversary

CINCINNATI — The Kroger Health Center for Advanced Community Care, a joint project of Kroger Health and the University of Cincinnati James L. Winkle College of Pharmacy, recently celebrated its one-year anniversary. The Center employs pharmacists, technicians, nurse practitioners, and dietitians to provide an interprofessional model of care. It also provides practical experiences for students […]
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  1. Channel: Dollar/Value
  2. Corporate Strategy
  3. Corporate Finance
  4. Corporate Purpose
  5. ESG
  6. Media & Marketing
  7. Shopper & Customer
  8. Associates & Employees
  9. Merchandising
  10. Operations & Supply Chain
  11. Stores & Formats

Dollar Tree sales up 8.1% in third quarter

CHESAPEAKE, Va.— Dollar Tree executives said the retailer’s new pricing strategy lifted operating income nearly 23% to $381 million in the third quarter ended October 29. Top-line sales rose 8.1% to $6.94 billion. Comparable-store sales at its Dollar Tree stores increased 8.6% from a year earlier, while comps at its Family Dollar stores were up […]
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