CPG: Beverage Campaign Trail: C4 Energy taps into Kevin Hart’s versatility The multihyphenate star’s ability to multitask is central to a campaign that fully aligns a celebrity ambassador, brand proposition and creative approach. MarketingDive May 20, 2022May 20, 2022 < 1 min read SustainabilityPepsiCo 0 Saving Bookmark this article Bookmarked
CPG: Beverage Pepsi spins cola-infused pepperoni pizza in latest ‘Better with Pepsi’ push Building on a messaging platform from last year, the soda giant will dish out free slices of Pepsi-Roni Pizza on Friday and a fresh ad campaign this summer. MarketingDive May 19, 2022May 19, 2022 < 1 min read PepsiCoDept. FreshDept. Beverage 0 Saving Bookmark this article Bookmarked
Media & Marketing Warner Bros. Discovery holds back on streaming tie-up details at first upfront The star-studded event highlighted the newly merged company’s content but didn’t offer details about its proposed combined streaming platform. MarketingDive May 19, 2022May 19, 2022 < 1 min read StreamingMarketing: Digital MediaPepsiCo 0 Saving Bookmark this article Bookmarked
Technology & Innovation TechCrunch+ roundup: DTC data strategy, starting up solo, insuretech growth versus risk Because solo founders don’t have to run decisions past anyone, they exert near-total control over their startup’s mission. But you’ve got to pay the cost to be the boss: A shot-caller must be comfortable with making decisions under pressure and needs to be adept at fundraising, recruiting, onboarding, managing … well, everything. According to Russ […] Tech Crunch May 17, 2022May 17, 2022 4 min read Technology & InnovationPepsiCoData & InsightsStrategyCustomer ExperienceCustomer ExperienceStart UpsShoppersMarketing: SocialTwitterDept. NonfoodPricing & PromotionsWeatherExecutivesHealth & WellnessSustainabilityPredictions and ForecastsConsumers 0 Saving Bookmark this article Bookmarked
Media & Marketing Social Commerce is Having More Than a Moment Social commerce, the latest darling of digital marketers, continues its meteoric rise with the latest predictions putting the industry at $1.2 trillion in purchases by 2025. With more than $958 billion spent in 2021, it’s clear that social commerce represents a very real, profitable tactic for brands. No wonder there’s hunger to invest. But at […] Stevie Morris May 16, 2022May 16, 2022 3 min read ESG and CSRMarketing: Socialsocial commerceTechnology & InnovationMeta (Facebook)ConsumersShoppersPredictions and ForecastsCryptoData & InsightsMetaverseTargetOperations & Supply ChainPartnershipsPepsiCoStore LocationStrategyBrick and MortarTech: AR and VRTikTokTrends: ShoppingTrends: TechTwitterDept. Natural / OrganicDept. NonfoodAmazon 0 Saving Bookmark this article Bookmarked
CPG: Food Sensations adds special flavours for Queen’s jubilee Walkers’ premium crisps range, Sensations, is creating two limited edition flavours to celebrate the Queen’s platinum jubilee. The flavours, Spit-roast Pork & Apple Sauce and Baked Cheese & Sweet Honey, will be launched alongside what Sensations calls its “poshest-ever” marketing campaign. Sensations claims to have taken inspiration from regal British dining flavours and the new flavours will come in […] Talking Retail May 16, 2022May 16, 2022 < 1 min read PepsiCoInternational - UKDept. Dairy 0 Saving Bookmark this article Bookmarked
Media & Marketing Jack in the Box has New Brand Electricity Gamming It’s time to start saving gas as the price of gasoline seems to be going up day after day. If you’re looking to avoid driving around with rising gas prices but are missing the immaculate drive-thru vibes, Jack in the Box here to help by launching its first virtual drive-thru on Tuesday via Twitch. Until May […] Grocerant Guru May 14, 2022May 14, 2022 3 min read Marketing: SocialRestaurantsDept. GroceryData & InsightsDept. FreshDept. FuelDept. PerimeterShoppersMarketing: BroadcastTechnology & InnovationPepsiCoTech: AIDeliveryPartnershipsOperations & Supply ChainTrends: TechESG and CSRAI / ML 0 Saving Bookmark this article Bookmarked
Corporate Strategy Trove Promotes President to CEO as Founder Takes Executive Chairman Title Trove President Gayle Tait will now lead the recommerce platform as its CEO, effective immediately. Former CEO Andy Ruben, who occupied the position since founding the company in 2011, will continue to work with Trove as its Executive Chairman. The change will allow Ruben to focus on industry leadership, sustainability and Trove’s growth strategy. […] Retail TouchPoints May 14, 2022May 14, 2022 2 min read ExecutivesSustainabilityDept. ApparelGoogleEconomyRecommerceTechnology & InnovationInternational - UKPartnershipsPepsiCoStrategyConsumers 0 Saving Bookmark this article Bookmarked
Trends & External Forces Beyond Meat takes a hit as it launches plant-based jerky Beyond Meat said that higher manufacturing and shipping costs for its new plant-based jerky, launched with PepsiCo, contributed to its poor quarterly performance. “To launch a first-time product at such a large scale and prior to the establishment of our own dedicated and streamlined process, we had to do so in an expensive and inefficient […] RetailWire May 13, 2022May 13, 2022 < 1 min read Trends: Food and BeverageHealth & WellnessDept. FreshPepsiCoOperations & Supply ChainResults & InvestmentExecutivesDelivery 0 Saving Bookmark this article Bookmarked
Technology & Innovation Top 100 Retail Technology Influencers List interview: Brittain Ladd As part of a series of interviews with those who made it on to the RTIH Top 100 Retail Technology Influencers List, we discuss rapid grocery delivery services and why the metaverse is a game changer with Brittain Ladd, a former Amazon exec and supply chain consultant. RTIH: What does recognition as a retail tech […] Retail Technology Innovation Hub May 12, 2022May 12, 2022 3 min read Technology & InnovationAmazonBrick and MortarMetaverseMarketing: SocialTech: CashierlessConsumersTrends: TechDept. FreshWhole FoodsDeliveryStrategyDept. GroceryInternational - UKOperations & Supply ChainLidlAhold DelhaizeTescoTargetTwitterAcquisitionData & InsightsQ CommerceTech: RoboticsExecutivesPartnershipsNFTMerchandisingMarketing: In StorePop UpsCOVID19DivestituresBOPISAlbertsons / SafewayAldiTrends: RetailPepsiCo 0 Saving Bookmark this article Bookmarked
Channel: Restaurants Pepsi, Pizza Hut put soccer fans in Paul Pogba’s shoes with AR game Activations with Yum Brands restaurants attempt to capture the excitement ahead of the UEFA Champions League final with help from the star midfielder. MarketingDive May 11, 2022May 11, 2022 < 1 min read RestaurantsPepsiCoDept. Apparel 0 Saving Bookmark this article Bookmarked
Technology & Innovation Pepsi, Billboard and MRC Live & Alternative embrace NFT experience Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced an innovative second screen NFT experience in partnership with Billboard and MRC Live & Alternative to provide a new way for consumers to engage with live entertainment. The Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection, available through the Billboard ChartStars platform, is a […] bevindustry.com May 11, 2022May 12, 2022 < 1 min read PepsiCoMarketing: OOHNFTCryptoConsumersPartnerships 0 Saving Bookmark this article Bookmarked
Media & Marketing Taco Bell Success is What Goes Around Comes Around Success does leave clues and at Taco Bell they know that consumer focused interactive participatory marketing food Marketing drives customer engagement driving top-line sales and bottom-line profits according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. At the intersection of yesterday’s menu, older customers, industry buzz, and social media Taco […] Grocerant Guru May 11, 2022May 11, 2022 3 min read Marketing: SocialInternational - North AmericaRestaurantsDept. GroceryData & InsightsDept. PetTikTokPepsiCoShoppersTwitterDeliveryDoorDashESG and CSRMeta (Facebook)Food DeliveryConsultingConsumersTechnology & Innovation 0 Saving Bookmark this article Bookmarked
CPG: Beverage Doritos hosts virtual concert from the Upside Down for ‘Stranger Things’ Dive Brief: Doritos partnered with Netflix on a virtual concert event promoting the fourth season of “Stranger Things,” per details shared in an email with Marketing Dive. “Live From The Upside Down” ties back to the science fiction show’s setting of Hawkins, Indiana, which was supposed to host a gathering called Doritos Music Fest ’86 […] MarketingDive May 10, 2022May 10, 2022 2 min read PepsiCoPackaging 0 Saving Bookmark this article Bookmarked 5
Technology & Innovation Pepsi® Invites Fans to “Score with Pogba” In New Augmented Reality Game Starring Soccer Superstar Paul Pogba, UEFA Champions League and Pizza Hut Collaborating with Pizza Hut, interactive custom content puts fans in the center of the field; Rube Goldberg-inspired machine serves up mouthwatering KFC and Pepsi PURCHASE, N.Y., May 10, 2022 /PRNewswire/ — It’s a combo move, and Pogba is looking for you! Pepsi is teaming up with Pizza… PR Newswire May 10, 2022May 10, 2022 < 1 min read PepsiCoRestaurantsTechnology & InnovationTech: AR and VRMetaverse 0 Saving Bookmark this article Bookmarked
CPG: Beverage Peloton races to revitalize brand with help from star instructors A refresh campaign places the fitness company’s talent in cinematic scenarios, while Wall Street remains unimpressed by larger turnaround efforts. MarketingDive May 9, 2022May 9, 2022 < 1 min read PepsiCoHealth & WellnessEconomy 0 Saving Bookmark this article Bookmarked
Channel: Convenience At 7-Eleven Partnerships Matter More and More If success leaves clues and it does, 7-Eleven has found some new success clues within its video game partnership with Rocket League that are driving new electricity into the 7-Eleven brand, according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. So, following 7-Eleven, exciting collaboration with Rocket League. You know the popular […] Grocerant Guru May 9, 2022May 9, 2022 4 min read 7-Eleven & SpeedwayDept. GroceryMarketing: SocialData & InsightsDept. BeveragePartnershipsCompetitionDept. FreshExecutivesDept. PerimeterTechnology & InnovationPepsiCoMarketing: Loyalty & SubscriptionTwitterMeta (Facebook)DeliveryBrick and MortarConsultingAI / MLTrends: TechTech: AIOperations & Supply ChainDept. FuelDept. OTCESG and CSRInternational - North AmericaMarketing: Broadcast 0 Saving Bookmark this article Bookmarked
Shopper & Customer Wayfair Names New CFO as it Navigates a Shrinking Customer Base Wayfair has named Kate Gulliver to the role of CFO and Chief Administrative Officer, effective November 2022, following the retirement of current CFO Michael Fleisher. The retailer also reported disappointing Q1 2022 results, including a 13.9% year-over-year revenue drop and the loss of 23.4% of its active customers. Gulliver currently serves as VP, Chief People […] Retail TouchPoints May 6, 2022May 6, 2022 2 min read ShoppersExecutivesSustainabilityResults & InvestmentPepsiCoOperations & Supply ChainData & Insights 0 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Tso Chinese Delivery set for strong growth Longtime Austin, Texas residents Min and Jenna Choe started out entertaining family and friends at home and are now setting out to create a Chinese restaurant empire based on online ordering and delivery. In the South, entertaining and cooking go together. Fittingly, there is a longstanding joke in the Choe household about Jenna’s inability to […] fooddeliverynews.com May 6, 2022May 6, 2022 4 min read DeliveryRestaurantsDept. GroceryTechnology & InnovationPepsiCoResults & InvestmentAssociatesFood DeliveryDoorDashShoppersWhole FoodsDept. NonfoodWalmartUbereatsStore LocationShopifyGeneral BusinessCOVID19Predictions and ForecastsMarketing: UGCKrogerExecutivesOperations & Supply Chain 0 Saving Bookmark this article Bookmarked
Shopper & Customer Secondhand Shopping is On the Rise. But Poor Product Search Functionality is Hurting Online Marketplaces Imagine this scenario: After scouring a secondhand shop for what seems like an eternity, you finally find the perfect pair of brand-name jeans with tags still on them for only $20. For some shoppers, the thrill of discovering a hidden gem in a thrift store is more rewarding than a fast-fashion find — and not […] Eli Finkelshteyn May 4, 2022May 4, 2022 3 min read RecommerceShoppersTechnology & InnovationConsumersDept. ApparelSustainabilityCustomer ExperienceCustomer ExperiencePepsiCoData & InsightsBrick and MortarStreamingExecutivesEconomyMarketing: BroadcastMarketing: Direct & PersonalizationMarketing: In StoreOperations & Supply ChainPredictions and ForecastsAI / ML 0 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit 3 Ways Trailblazing Companies Partner With Pathfinder To Meet Their Talent Needs The Pathfinder program, a workforce development initiative Rewrite the traditional hiring script 1. Internships are the gatekeepers to experience 2. Don’t reinvent the wheel, leverage existing programs 3. Keep it simple with direct-to-hire from training programs Hear from Pathfinder Trailblazers who have landed roles The ecosystem, working together Two things are true in the Salesforce […] Salesforce May 4, 2022May 4, 2022 6 min read PartnershipsAssociatesData & InsightsPepsiCoConsultingShoppersTechnology & InnovationEconomyPredictions and ForecastsPricing & PromotionsRestaurantsSustainability 0 Saving Bookmark this article Bookmarked
Technology & Innovation Deliver 2022 DELIVER 2022, the flagship in-person event for Europe’s premier community for e-commerce and logistics, arrives 8+9 June at Amsterdam’s Taets Art & Event Park. The event gives industry professionals a focused opportunity to connect in-person in one-to-one meetings, share insights at inspiring interactive sessions, and see innovative new technologies at work on the exhibition floor. […] Ecommerce Nation May 4, 2022May 4, 2022 3 min read Technology & InnovationOperations & Supply ChainInclusivityExecutivesSustainabilityFlagship StoresPepsiCoDept. GroceryVendorsData & InsightsTech: AR and VRMarketing: OOHAmazon 0 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit Strategies for Marketing Teams to Maximize Their Ingredient-Retail Brand Partnership If you work in marketing or product development, incorporating an ingredient brand into your offerings might be a desirable consideration for an innovative retail brand partnership. After all, they provide an unmatched opportunity when it comes to differentiating your product, reaching previously untapped consumers, and accessing resources you might not have. That’s because a great […] Charlotte Pratt May 3, 2022May 4, 2022 4 min read PartnershipsConsumersTechnology & InnovationHealth & WellnessDept. ApparelPhilanthropyPricing & PromotionsMarketing: SocialESG and CSRSustainabilityDept. NonfoodStrategyTargetPepsiCoFlagship StoresDept. FuelData & InsightsMarketing: Brand 0 Saving Bookmark this article Bookmarked 3
CPG: Beverage How Coke and Pepsi’s rivalry shaped marketing — and where it goes next As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition. MarketingDive May 3, 2022May 3, 2022 < 1 min read PepsiCoSustainabilityMetaverseCompetitionTrends: TechConsumers 0 Saving Bookmark this article Bookmarked
Technology & Innovation Amazon’s jump into DOOH will propel technology adoption Retail giant Amazon plans to jump into the digital-out-of-home marketplace. Peter Bordes, from AI platform company Alfi, talks about how Amazon and other brands can leverage DOOH, offering shoppers the best retail experience. Retail Customer Experience May 3, 2022May 3, 2022 < 1 min read Technology & InnovationAmazonMarketing: OOHPepsiCoShoppers 0 Saving Bookmark this article Bookmarked
Department: HBC Big food wants to end cannabis-based knockoffs A dozen major food companies, including General Mills, Kellogg and PepsiCo, have called on Congress to put an end to the proliferation of cannabis-based products that mimic popular consumer packaged goods brands. RetailWire May 3, 2022May 3, 2022 < 1 min read CannabisDept. HBCDept. GroceryPepsiCoGovernmentGeneral MillsConsumers 0 Saving Bookmark this article Bookmarked
Shopper & Customer Where You Live Matter When Selling Fresh Food Ready-2-Eat and Heat-N-Eat grocerant niche meals, meal components, and menus need to reflect where you live much more than previously thought. Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated, regional flavors, life styles, and brands today play a larger roll, in what type of meals and meal components consumer will mix, […] Grocerant Guru May 2, 2022May 2, 2022 3 min read ConsumersRestaurantsDept. GroceryMarketing: TradeData & InsightsPricing & PromotionsShoppersDept. PerimeterDept. FreshMarketing: SocialMarketing: Loyalty & SubscriptionFood DeliveryExecutivesMarketing: Direct & PersonalizationPepsiCoGrubhubUbereats 0 Saving Bookmark this article Bookmarked
Department & Category Jason & Scot Show Episode 291 – Amazon Q1 2022 Earnings A weekly podcast with the latest e-commerce news and events. Episode 291 is a hot take on Amazon Q1 2022 earnings. Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook ????? Amazon released their Q1 earnings for 2022 on Thursday April 29th. In this episode […] RetailGeek April 30, 2022May 1, 2022 30 min read Data & InsightsPepsiCoAmazonMarketing: SocialEconomyConsumersCOVID19ShopifyMeta (Facebook)PodcastsDeliveryGoogleOperations & Supply ChainResults & InvestmentAcquisitionHoliday & EventsBrick and MortarAssociatesDept. BeverageDept. NonfoodInternationalDept. FreshMarketing: BroadcastDept. FuelHealth & WellnessMarketing: Retail MediaExecutivesMarketing: VoiceESG and CSRMarketing: In StorePartnershipsDept. ApparelDept. Adult BevBNPLCPG: Adult BeverageMarketing: Loyalty & SubscriptionMetaverseData VisualizationDept. Toys & GamesMarketing: BrandPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Shopper & Customer How Technology Can Improve Energy & Utility Customer Satisfaction Energy and utility companies make contingency plans. They prepare for everything from natural disasters to terrorist attacks. But what happens when catastrophes converge, like when 2020’s pandemic met severe hurricanes and wildfires? Digitized energy and utility companies outshine those yet to integrate and upgrade their legacy systems. Older technology systems lack flexibility and can’t deliver […] Salesforce April 29, 2022April 29, 2022 5 min read ShoppersTechnology & InnovationSustainabilityMarketing: Direct & PersonalizationData & InsightsCustomer ExperienceCustomer ExperienceInternational - UKOperations & Supply ChainPricing & PromotionsDept. FuelPartnershipsPredictions and ForecastsDept. NonfoodMarketing: TradeWeatherExecutivesAmazonTech: AIPepsiCoMarketing: VoiceDept. Natural / OrganicInternationalDeliveryAssociatesCOVID19AI / ML 0 Saving Bookmark this article Bookmarked
CPG: Food Small Shifts Keep Brands Relevant It’s pretty easy to see how rapid and dramatic changes in technology and media necessitate a shift for companies. It is not quite as easy to see the portents of change that would necessitate a shift for companies in more homespun categories, like packaged goods. But those portents are indeed there. And, as a result […] Branding Strategy April 28, 2022April 28, 2022 4 min read General MillsMarketing: BrandStrategyHealth & WellnessConsumersPepsiCoMarketing: SocialDept. FreshTechnology & InnovationDept. GroceryESG and CSRExecutivesInclusivity 0 Saving Bookmark this article Bookmarked
Department: Food Your Daily QuickWit (5/20): Top Retail News Yesterday's top retail news and most read stories Written by RetailWit May 20, 2022May 20, 2022 Saving Bookmark this article Bookmarked
Channel: Delivery Channel: Delivery Department & Category Channel: Ecommerce & Digital Acquisitions, Divestitures & Mergers Corporate Strategy Corporate Finance Partnerships & Alt Profit Department: Food Data & Insights International Shopper & Customer Technology & Innovation Trends & External Forces Merchandising Operations & Supply Chain Stores & Formats Flink, the German instant grocery upstart, snaps up France’s Cajoo for ~$93M, takes fresh Carrefour funding, sources say at $5B valuation Instant grocery startups sprang up and grew like weeds during COVID-19, fueled by consumers opting to practice social distancing and ready to order their food and sundries at the tap of an app, and VCs seeing an gap in the delivery market that had yet to be definitively filled. Now, perhaps inevitably, comes the consolidation. Written by Tech Crunch May 20, 2022May 20, 2022 Saving Bookmark this article Bookmarked
Channel: Mass Channel: Mass Data & Insights Shopper & Customer Trends & External Forces Battle of the titans: Walmart marketplace shows big gains against Amazon Get a by-the-numbers view of Walmart's remarkable e-commerce growth and seller profitability. Written by Future of Commerce May 20, 2022May 20, 2022 Saving Bookmark this article Bookmarked
Shopper & Customer Agencies & Vendors International Shopper & Customer Associates & Employees Lowest consumer confidence for nearly 50 years A consumer confidence monitor that has been running since 1974 recorded its lowest-ever score this month. The well-established GfK index was down to -40 for May, meaning consumers are less confident now than at any time for nearly half a century. Joe Staton, client strategy director at GfK, said: “This comes as UK unemployment hits […] Written by Talking Retail May 20, 2022May 20, 2022 Saving Bookmark this article Bookmarked
Department & Category Channel: Ecommerce & Digital Channel: Restaurants Department: Food Media & Marketing Data & Insights International Shopper & Customer Trends & External Forces Success Does Leave Clues for Food Retailers Giving credit where credit is due. The grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top-line sales and bottom-line profits in every channel of retail foodservice. According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® the recent insights by the NPD group show just have important the […] Written by Grocerant Guru May 20, 2022May 20, 2022 Saving Bookmark this article Bookmarked