TikTok

Articles on TikTok

  1. Technology & Innovation

Are LLMs About To Hit A Wall?

Each new generation of large language model consumes a staggering amount of resources.  Meta, for instance, trained its new Llama 3 models with about 10 times more data and 100 times more compute than Llama 2. Amid a chip shortage, it used two 24,000 GPU clusters, with each chip running around the price of a […]
5 min read
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  1. Media & Marketing

Is This TikTok Ban, Like, Happening?; DTC Darlings Lose Their Retail Darling

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick, Tock, Tick, Tock … Boom The New York Times homepage dubbed it a “US Foreign Aid Package.” CNBC crammed all the angles into one headline: “Biden signs Israel, Ukraine, TikTok bill into law.” In American politics, the conventional wisdom is that no […]
< 1 min read
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  1. Department: Consumer Durables

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
< 1 min read
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  1. Media & Marketing

Crunch, Crackle, Chomp: Why CPG Brands Are Turning Their Sound On With Sonic Branding

In a world with endless snack options, many CPG brands are looking to stand out in the supermarket aisle by taking a sound-on approach to marketing and investing in a sonic identity. Consumer packaged goods have long used sonic cues in advertising to give their products personality, such as those with familiar brand mascots like […]
3 min read
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  1. Retail Ecosystem

Leaders Leap Book Launch: Get Ready To Leap!

We have an fantastic episode for you featuring the virtual launch event for Steve’s brand-new book, Leaders Leap, recorded Monday April 22nd. Steve is joined by a panel of extraordinary guests, all of whom are leaders in their respective fields. We have the privilege of hosting best-selling author and friend Seth Godin, an entrepreneur and […]
2 min read
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  1. Media & Marketing

Does Wienerschnitzel Have a Second Chance at Success?

  Hot Dogs are hot and Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® wondered out loud if Wienerschnitzel the iconic hot dog retailer could compete with the ilk of  Portillo’s or in fact they even had second chance at success?  There is no doubt that Wienerschnitzel, the world’s largest hot dog chain, […]
3 min read
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  1. Media & Marketing

TikTok Shop customers skew young, but not just Gen Z

Download full TikTok Shop report Access chart in Dash. TikTok Shop could be part of brands’ strategy to get younger shoppers spending on apparel and accessories, a spending segment in which they lag other cohorts. Gen Z adults between 18 to 24 are 3.2x as likely to spend at TikTok Shop than the average shopper, eclipsing […]
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  1. Data & Insights

Need to Know: What’s an identity graph and why do marketers need them?

Identity is a big topic in data-driven marketing. Advertisers want to target consumers at the person level, publishers want to monetize their audiences, and identity is crucial to ensure that the “John Smith” the brand is trying to reach and the “John Smith” currently shopping on Amazon, scrolling through TikTok, or searching for a weekend […]
5 min read
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  1. Data & Insights

Navigating AI in Marketing Mix Modeling: Risk and Rewards

Webinar Navigating AI in Marketing Mix Modeling:Risk and Rewards Discover how Artificial Intelligence is reshaping the marketing measurement landscape and learn how to leverage that power to optimize your Marketing Mix Modeling approach. Watch the webinar Webinar Navigating AI in Marketing Mix Modeling:Risk and Rewards Watch the webinar Are you ready to explore the transformative […]
3 min read
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  1. Data & Insights

Three Prevalent Threats Against Online Shoppers In 2024

Online shopping continues to grow as a significant part of modern commerce. Data from Forbes Advisor shows that global retail e-commerce sales will hit $6.3 trillion in 2024, making up around a fifth of all retail transactions. The rise of online shopping has been advantageous but has also brought a host of challenges. Consumers, in […]
4 min read
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  1. Technology & Innovation

Q1 2024 State of the Industry with Sri & PVSB

Sri & PVSB use this episode to riff on the state of the omnichannel industry and current topics: What’s the latest perspective on retail media with a new name for The Dome depot media? It just doesn’t slow down, does it? Is it really return to store? Is traffic back and does focus really need […]
2 min read
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  1. Retail Operations

Unlock Omnichannel Customer Loyalty With Composable Commerce

Regardless of the time, location or platform that customers choose to interact with their favorite brands, they expect a personalized and engaging experience. And for businesses that can deliver a unified experience, meeting customers’ heightened expectations is a great opportunity to outperform rivals. In fact, 80 percent of customers admit that the experience a company […]
3 min read
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  1. Shopper & Customer

Inside Westfield Century City’s Infrastructure Supporting Experiential Retail

Now embarking on its 60th year in business, Westfield Century City has become a beloved Los Angeles institution — one that has evolved alongside its broad demographic of Angelenos. It is this broad demographic, and its fast-evolving behaviors and expectations, that has inspired the team to invest more thoughtfully into events, experiential retail and activations […]
5 min read
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  1. Shopper & Customer

Sephora, Dove top CPG 2024’s Most Innovative Brands List

NEW YORK – CPG brands outpaced technology nearly 2:1 in the 2024 Most Innovative Brands survey conducted by Brand Keys Inc. (www.brandkeys.com), the New York-based brand loyalty and engagement research firm. “For the first time consumers acknowledged more CPG than Tech brands,” noted Robert Passikoff, brand keys founder and president. “And, for the first time, […]
3 min read
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  1. Media & Marketing

The Future of Loyalty Programs: Community, Crowdsourcing and Beyond

Brands and retailers that specialize in formal events and big “life moments” (think weddings, proms and the like) need to think about customer loyalty — how to win it and how to keep it — in a completely different way. For example, David’s Bridal has leaned into community and crowdsourcing to create programs that allow […]
< 1 min read
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  1. Channel: Mass

Walmart Connect Extends Retail Media Reach with More In-Store Opportunities, Access for Non-Endemic Advertisers

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities. “The role of our advertising business is earning increased attention — especially after […]
3 min read
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  1. Media & Marketing

e.l.f. Cosmetics scores a social commerce first as it preps debut of TikTok Shop Super Brand Day

e.l.f. Beauty has announced that e.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, running 31st March to 3rd April. The highlight will be the debut of Power Grip Dewy Setting Spray, e.l.f.’s newest product. e.l.f. Cosmetics has penned an original song for the debut of Power Grip Dewy […]
3 min read
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  1. Media & Marketing

E.l.f. Creates Original Song to Celebrate First-Ever TikTok Shop Super Brand Day Sale

E.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put the brand front and center on the social media platform from March 31 to April 3, 2024. The special TikTok activation will complement E.l.f.’s larger celebration of the brand’s 20th anniversary and also mark its one-year anniversary […]
2 min read
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  1. Channel: Mass
  2. Channel: Mass
  3. Department: Consumer Durables
  4. Department: Nonfood
  5. Media & Marketing
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Merchandising
  10. Operations & Supply Chain

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
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  1. Department: Consumer Durables
  2. Media & Marketing
  3. Data & Insights
  4. Shopper & Customer
  5. Trends & External Forces
  6. Stores & Formats

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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  1. Trends & External Forces
  2. Corporate Finance
  3. Corporate Purpose
  4. ESG
  5. Media & Marketing
  6. Data & Insights
  7. Technology & Innovation
  8. Trends & External Forces
  9. Associates & Employees

Where Does One U.S. Tax Dollar Go?

See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […]
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