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Articles on TikTok

  1. Media & Marketing

A how-to guide on collaborating with influencers

Wells Fargo’s Nicole Dye-Anderson shares the best ways to work with influencers. When you’re looking to get your message out to the world, it’s often smart to enlist the support of an influencer who speaks to your audience. But staying on top of all the latest trends and figuring out the perfect influencers to help […]
3 min read
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  1. Technology & Innovation

2023 PR Predictions

We don’t exactly have a crystal ball to look into the future of PR, but we can make educated guesses based on our experiences and analysis. Here is our 2023 PR trends forecast:  AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for […]
6 min read
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  1. Media & Marketing

4 Digital Marketing Resolutions That Retailers Should Keep in Mind in 2023

There’s much to be said for looking forward into the coming year, as opposed to looking back. After all, every new year comes with its own set of hopes, expectations and even promises. With that in mind, here are four New Year’s-inspired resolutions which every digital marketer should take to heart to make the most […]
3 min read
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  1. Technology & Innovation

Culture wars claim M&Ms, new AI problems for CNET and more

Plus: How luxury developers are courting influencers without spending a dime. Anthropomorphic M&Ms have been one of the weirdest flashpoints of the culture wars. But indeed, that’s what’s happened, with the female (do candies actually have genders?) sweets in particular drawing ire over their choice of footwear from conservative commentators. Now, M&Ms says it is […]
4 min read
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  1. Media & Marketing

How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. With this growth, shoppable ads have been gaining traction over the last several […]
4 min read
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  1. Technology & Innovation

Where arrogance and sophistication collide: the week’s six biggest retail technology news stories

It’s Friday, the weekend is almost upon us, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past five days, including H-E-B, AutoStore, Sainsbury’s, Just Eat, Wakefern Food Corp., and Trigo. 1. H-E-B taps AutoStore tech for ‘world’s most […]
4 min read
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  1. Technology & Innovation

2023 will be a chaotic year for martech, yet the start of a massive wave of growth

I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next 7 years of expansion in our industry and profession will dwarf the past 7 years. I assume that’s a controversial claim because most people think this is going to be […]
9 min read
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  1. Media & Marketing

How Independent Retailers Can Successfully Market Their Business For (Almost) Free 

If you want your independent retail business to be successful and grow, you need to adopt the right marketing methods. The good news is, there are plenty of marketing techniques you can employ that are available at little or no cost. Set Up a Google Business Profile As an independent retailer, you need to draw […]
3 min read
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  1. Department & Category

Outside Eyes Can Drive Restaurant, C-Store, and Takeout Food Sales

  Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared meals and meal components continue to drive customer adoption, retail service change, and food industry sector upheaval according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Recently FoodMix Marketing Communications’ 2023 Predicted Food Trends that Johnson believes our regular readers would benefit from reading.  […]
3 min read
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  1. Shopper & Customer

3 E-Commerce UX Predictions for 2023

The e-commerce user experience (UX) is more important than ever for retailers. Consumers are looking for convenient, personalized shopping experiences, from online to in-store and everything in between. While there has been significant progress in improving e-commerce UX in recent years, advancements focused on efficiency have had the most impact. As we begin 2023, three […]
3 min read
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  1. Media & Marketing

How Brands Can Leverage the Selling Potential of TikTok

There’s a new top social platform in town, and it hasn’t even been around for a decade. TikTok has taken the world by storm. In fact, the short-form video app overtook Google and Facebook as the most popular web domain in 2021, solidifying its acclaim with the masses. Brands and retailers unfamiliar with the app […]
3 min read
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  1. Technology & Innovation

NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Everyone in the retail industry knows January means two things: lots of holiday returns and the venerable NRF Big Show, running Jan. 15-17, 2023 and featuring more than 950 exhibitors and 100 educational sessions. High-profile speakers for the event at New York City’s Javits Center include Olympic gymnast Simone Biles, actor and writer Kal Penn […]
4 min read
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  1. Corporate Finance

The Growing & Illusory Appeal of Buy-Now-Pay-Later

The Atlantic has a piece about the growth of “buy now, pay later” programs – “from 2019 to 2021, the total value of buy-now, pay-later (or BNPL) loans originated in the United States grew more than 1,000 percent, from $2 billion to $24.2 billion. That’s still a small fraction of the amount charged to credit […]
3 min read
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  1. Shopper & Customer

OnBuy discusses e-commerce changes in 2022 and innovations making headlines in 2023

Last year the e-commerce industry saw a wave of innovations and, as we begin 2023, a host of exciting new developments are on the horizon. According to British online marketplace OnBuy, current trends are dominated by the ‘conscious consumer’ – whose primary concern is savvy spending and making money go further. With 2023 slated as […]
4 min read
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  1. Trends & External Forces

The future of hard copy books market: challenges, opportunities and… a Scandinavian solution

Bonnier, a leading Scandinavian publisher has found a way to resolve the issue that most book publishers are to face sooner or later. And no, it’s not about a competition with eBooks, TikTok,  Metaverse and everything digital (I will tell you why), but rather about movers and shakers dictating their rules to the market. Why […]
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  1. Department & Category

Specialty Food Association Partners with European Union for 2023 Winter Fancy Food Show

NEW YORK, NY (January 9, 2023) The Specialty Food Association (SFA) announced today that European Union (EU) will be their partner for the 2023 Winter Fancy Food Show. The largest B2B specialty food event in the western United States, the Winter Fancy Food Show features thousands of specialty food and beverage products from around the […]
2 min read
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  1. Corporate Strategy

Black-owned beauty brand’s customers worry they are being shut out

Following a TikTok video touting products from Mielle Organics, the brand’s products, primarily made for Black women, have been running out of stock and in some cases increased in price as a result of a growing number of purchases by White women. “My journey with Mielle started from a place of creating the product I […]
< 1 min read
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  1. Media & Marketing

TikTok enlists J.P. Morgan for fintech push

TikTok parent ByteDance has been enlisting the help of J.P. Morgan for payments technology for its push to expand into more than two dozen markets and rich millions more users.… The post TikTok enlists J.P. Morgan for fintech push appeared first on Latest Retail Technology News From Across The Globe – Charged.
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  1. Media & Marketing

Power to the People: Letting creators do the talking on TikTok

Since its launch in 2016, TikTok has captured the globe’s attention and subsequently confused marketers on how to unlock those viral TikTok moments. The same marketing tactics that were used for Instagram, YouTube, and Facebook cannot be retrofitted to TikTok’s modern intricacies. In this blog, we will dissect three viral brand moments on TikTok, and […]
< 1 min read
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  1. Media & Marketing

78% of SMEs have seen surging profits from TikTok ads

Some 78% of small businesses that run ads on TikTok have already realised a positive return on investment, the majority within just six months, according to a new report from… The post 78% of SMEs have seen surging profits from TikTok ads appeared first on Latest Retail Technology News From Across The Globe – Charged.
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  1. Shopper & Customer

Nature Made kicks off new ad campaign

WEST HILLS, Calif. — Nature Made launched “The Start of Something Great,” one of its largest advertising campaigns to date, which focuses on establishing Nature Made vitamins as the transformative regimen to set good days in motion. The Start of Something Great The campaign, which is running across three major broadcast networks along with a […]
2 min read
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  1. Shopper & Customer

5 Marketing Tips to Position Your Brand for Success in 2023

Total Retail recently published its Top 50 Tips of 2022 report. This annual feature includes advice on how to run a more efficient and profitable retail business, and covers multiple functions for doing so, including marketing. Below are five tips designed for retail marketers that will help them position their brands for success in 2023 […]
2 min read
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  1. Trends & External Forces

7 Trends To Watch In 2023

What shoppers will be prioritizing in food, beverage, beauty, and pet care The new year is poised to bring a mix of trends that will meet shopper preferences and shape the health and wellness industry. Many of the trends that will make the biggest splash in 2023 aren’t brand new, but rather reaching new heights […]
5 min read
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  1. Media & Marketing

What to expect from the creator economy in 2023

Social media platforms and creator-focused startups haven’t looked too hot this year, as companies like Snapchat, Patreon, Cameo and Meta all waged layoffs along with the rest of the tech industry. YouTube ad revenue is declining, and creator funds for platforms like Pinterest have dried up. It might seem like things are bad on the surface, […]
5 min read
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  1. Shopper & Customer
  2. Department: Nonfood
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Millennials Dominated Holiday Shopping Spend — Here’s What it Means for 2023

In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […]
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  2. Department: Consumer Durables
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  4. Media & Marketing
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  10. Operations & Supply Chain
  11. Stores & Formats

Retail Traffic Trends #112: Consumer Habits 2023

While some trends come and go, there were a few trends that have stayed with consumers throughout the year.   As online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate.    This week we look at trends to increase foot traffic and customer loyalty. […]
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