Media & Marketing What TikTok’s shifting US presence means for social media Privacy concerns over the app’s ByteDance ownership have led to growing institutional scrutiny, raising the specter of broader implications. MarketingDive January 27, 2023January 27, 2023 < 1 min read Marketing: SocialTikTokESG and CSR 0 Saving Bookmark this article Bookmarked
Media & Marketing A how-to guide on collaborating with influencers Wells Fargo’s Nicole Dye-Anderson shares the best ways to work with influencers. When you’re looking to get your message out to the world, it’s often smart to enlist the support of an influencer who speaks to your audience. But staying on top of all the latest trends and figuring out the perfect influencers to help […] PR Daily January 25, 2023January 25, 2023 3 min read Marketing: SocialConsumersESG and CSRStrategyTargetPredictions and ForecastsTechnology & InnovationMeta (Facebook)Operations & Supply ChainPartnershipsDept. FreshTikTok 0 Saving Bookmark this article Bookmarked
Technology & Innovation 2023 PR Predictions We don’t exactly have a crystal ball to look into the future of PR, but we can make educated guesses based on our experiences and analysis. Here is our 2023 PR trends forecast: AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for […] Retail Bound January 25, 2023January 25, 2023 6 min read MetaverseMarketing: SocialPredictions and ForecastsTrends: TechEconomyAssociatesConsumersDept. ApparelTech: AR and VRCryptoNFTESG and CSRInternationalPartnershipsTargetShoppersPodcastsGoogleInclusivityTikTokMarketing: In StoreMarketing: UGCMeta (Facebook)Acquisition 0 Saving Bookmark this article Bookmarked
Media & Marketing 4 Digital Marketing Resolutions That Retailers Should Keep in Mind in 2023 There’s much to be said for looking forward into the coming year, as opposed to looking back. After all, every new year comes with its own set of hopes, expectations and even promises. With that in mind, here are four New Year’s-inspired resolutions which every digital marketer should take to heart to make the most […] Andrew Sandoval January 24, 2023January 24, 2023 3 min read Data & InsightsMarketing: Retail MediaMarketing: In StoreMarketing: Direct & PersonalizationConsumersReturnsGooglePartnershipsMeta (Facebook)AmazonShoppersTechnology & InnovationAI / MLMarketing: SocialRoundelTikTokTech: AIStrategysocial commerceESG and CSRPredictions and ForecastsWalmartBOPISHoliday & EventsCOVID19Dept. NonfoodMarketing: Loyalty & Subscription 0 Saving Bookmark this article Bookmarked
Technology & Innovation Culture wars claim M&Ms, new AI problems for CNET and more Plus: How luxury developers are courting influencers without spending a dime. Anthropomorphic M&Ms have been one of the weirdest flashpoints of the culture wars. But indeed, that’s what’s happened, with the female (do candies actually have genders?) sweets in particular drawing ire over their choice of footwear from conservative commentators. Now, M&Ms says it is […] PR Daily January 24, 2023January 25, 2023 4 min read Technology & InnovationMarketing: SocialESG and CSRData & InsightsTwitterHoliday & EventsStrategyInclusivityThick DataHealth & WellnessDept. Natural / OrganicDept. BeverageTikTokExecutivesMarketing: In StoreDept. ApparelMeta (Facebook)Pricing & PromotionsPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Media & Marketing How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. With this growth, shoppable ads have been gaining traction over the last several […] Retail TouchPoints January 24, 2023January 25, 2023 4 min read ConsumersESG and CSRMarketing: SocialData & InsightsMarketing: Retail MediaMeta (Facebook)ShoppersTwitterDept. GroceryPartnershipsInternational - North AmericaOperations & Supply ChainAcquisitionSustainabilityEconomysocial commercePredictions and ForecastsTikTokAgenciesStore LocationTargetAmazonCOVID19Holiday & EventsMarketing: BroadcastMarketing: Digital MediaMarketing: In StoreMarketing: Loyalty & SubscriptionMarketing: PrintMarketing: ShopperInsight Providers 0 Saving Bookmark this article Bookmarked
Technology & Innovation Where arrogance and sophistication collide: the week’s six biggest retail technology news stories It’s Friday, the weekend is almost upon us, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past five days, including H-E-B, AutoStore, Sainsbury’s, Just Eat, Wakefern Food Corp., and Trigo. 1. H-E-B taps AutoStore tech for ‘world’s most […] Retail Technology Innovation Hub January 20, 2023January 20, 2023 4 min read Technology & InnovationMarketing: SocialDept. NonfoodTwitterPartnershipsTrends: TechAmazonInternational - UKDept. ApparelFood DeliveryWakefernHEBTescoAldiConsumersDept. GroceryExecutivesDeliveryHy-VeeCustomer ExperienceBrick and MortarPredictions and ForecastsDept. FreshAssociatesStore FormatTech: CashierlessDept. Adult BevStrategyDept. BeverageShoppersStore LocationMerchandisingDept. DairyPress ReleaseOperations & Supply ChainEconomyESG and CSRAhold Delhaizesocial commerceQ CommerceResults & InvestmentWalmartTikTokDept. Perimeter7-Eleven & Speedway 0 Saving Bookmark this article Bookmarked
Shopper & Customer How technology changes the way beauty brands interact with consumers During an NRF Big Show panel, execs from Estée Lauder and Macy’s discussed how data, artificial intelligence and TikTok are influencing customer behavior. MarketingDive January 19, 2023January 19, 2023 < 1 min read ConsumersTechnology & InnovationDept. HBCTikTokTech: AIShoppersMarketing: SocialExecutivesData & InsightsAI / ML 0 Saving Bookmark this article Bookmarked
Media & Marketing YouTube reclaims VidCon title sponsorship, replacing TikTok The Google-owned platform had been a routine sponsor since 2013 but was replaced last year by its ByteDance competitor. MarketingDive January 19, 2023January 19, 2023 < 1 min read Marketing: SocialTikTokGoogle 0 Saving Bookmark this article Bookmarked
Technology & Innovation 2023 will be a chaotic year for martech, yet the start of a massive wave of growth I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next 7 years of expansion in our industry and profession will dwarf the past 7 years. I assume that’s a controversial claim because most people think this is going to be […] chiefmartec January 15, 2023January 23, 2023 9 min read Technology & InnovationMarketing: SocialCryptoPredictions and ForecastsTech: AR and VRCustomer ExperienceEconomyTrends: TechShoppersESG and CSRData & InsightsDept. NonfoodMeta (Facebook)MetaverseSustainabilityResults & InvestmentGovernmentAmazonDept. FreshOperations & Supply ChainConsumersData VisualizationThick DataDept. Toys & GamesDept. PerimeterTwitterblockchainTikTokStrategyNFTAI / ML 0 Saving Bookmark this article Bookmarked
Media & Marketing How Independent Retailers Can Successfully Market Their Business For (Almost) Free If you want your independent retail business to be successful and grow, you need to adopt the right marketing methods. The good news is, there are plenty of marketing techniques you can employ that are available at little or no cost. Set Up a Google Business Profile As an independent retailer, you need to draw […] Retail Minded January 14, 2023January 14, 2023 3 min read ShoppersMarketing: SocialESG and CSRPartnershipsGoogleMarketing: Direct & PersonalizationTargetStore LocationPricing & PromotionsMeta (Facebook)TwitterMarketing: In StoreTikTokDept. Nonfood 0 Saving Bookmark this article Bookmarked
Channel: Mass The Weekly Closeout: Pink Sauce to hit Walmart shelves and Emma Chamberlain is the face of Lancôme Dave’s Gourmet is producing the TikTok sauce sensation while beauty company Lancôme courts a younger generation. RetailDive January 13, 2023January 13, 2023 < 1 min read WalmartTikTokNestleMarketing: SocialDept. HBC 0 Saving Bookmark this article Bookmarked
Department & Category Outside Eyes Can Drive Restaurant, C-Store, and Takeout Food Sales Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared meals and meal components continue to drive customer adoption, retail service change, and food industry sector upheaval according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Recently FoodMix Marketing Communications’ 2023 Predicted Food Trends that Johnson believes our regular readers would benefit from reading. […] Grocerant Guru January 13, 2023January 13, 2023 3 min read Dept. GroceryConsumersData & InsightsRestaurantsDept. FreshMetaverseMarketing: SocialDept. BeverageEconomyDept. PerimeterTrends: Food and BeverageSustainabilityESG and CSRTrends: TechHealth & WellnessShoppersPricing & PromotionsMarketing: Loyalty & SubscriptionExecutivesPredictions and ForecastsStore LocationNFTStrategyDept. Fresh PreparedTikTokMarketing: Trade 0 Saving Bookmark this article Bookmarked
Shopper & Customer 3 E-Commerce UX Predictions for 2023 The e-commerce user experience (UX) is more important than ever for retailers. Consumers are looking for convenient, personalized shopping experiences, from online to in-store and everything in between. While there has been significant progress in improving e-commerce UX in recent years, advancements focused on efficiency have had the most impact. As we begin 2023, three […] Roland Gossage January 13, 2023January 13, 2023 3 min read ConsumersTechnology & InnovationShoppersMarketing: SocialMarketing: Direct & PersonalizationDept. NonfoodGoogleMeta (Facebook)TikTokExecutivesTech: AR and VRMarketing: In StoreDept. ApparelPredictions and ForecastsESG and CSRDept. Natural / OrganicMetaverse 0 Saving Bookmark this article Bookmarked
Media & Marketing How Brands Can Leverage the Selling Potential of TikTok There’s a new top social platform in town, and it hasn’t even been around for a decade. TikTok has taken the world by storm. In fact, the short-form video app overtook Google and Facebook as the most popular web domain in 2021, solidifying its acclaim with the masses. Brands and retailers unfamiliar with the app […] Link Walls January 13, 2023January 13, 2023 3 min read Marketing: SocialTikTokConsumersDept. FreshMeta (Facebook)ShoppersESG and CSRRestaurantsMarketing: In StoreMarketing: UGCPredictions and ForecastsTechnology & InnovationUnileverMarketing: PrintPricing & PromotionsGoogleStrategyDept. GroceryTarget 0 Saving Bookmark this article Bookmarked
Technology & Innovation NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions Everyone in the retail industry knows January means two things: lots of holiday returns and the venerable NRF Big Show, running Jan. 15-17, 2023 and featuring more than 950 exhibitors and 100 educational sessions. High-profile speakers for the event at New York City’s Javits Center include Olympic gymnast Simone Biles, actor and writer Kal Penn […] Retail TouchPoints January 13, 2023January 13, 2023 4 min read Technology & InnovationMetaverseBrick and MortarTrends: TechConsumersAssociatesHoliday & EventsMarketing: SocialDept. NonfoodMarketing: Retail MediaStore LocationLowesDept. ApparelData & InsightsStrategyPodcastsPartnershipsWalgreensKrogerOmnichannelAI / MLCompetitionInclusivityAmazonStreamingDept. BeverageShoppersConsultingMarketing: Direct & PersonalizationDept. Toys & GamesTargetReturnsTwitterDept. HBCNFTMarketing: Digital MediaInsight ProvidersOperations & Supply ChainGooglePredictions and ForecastsHome DepotWalmartTech: AITech: RoboticsTikTokHealth & WellnessExecutivesBest BuyDollar GeneralDeliveryCVSDept. Grocery7-Eleven & Speedway 0 Saving Bookmark this article Bookmarked 4
Media & Marketing What Instagram’s Shop tab removal means for social media Ditching the shopping shortcut sees the platform pull back as rival TikTok doubles down on its end-to-end strategy. MarketingDive January 12, 2023January 12, 2023 < 1 min read Marketing: SocialMeta (Facebook)ESG and CSRTikTokStrategy 0 Saving Bookmark this article Bookmarked
Corporate Finance The Growing & Illusory Appeal of Buy-Now-Pay-Later The Atlantic has a piece about the growth of “buy now, pay later” programs – “from 2019 to 2021, the total value of buy-now, pay-later (or BNPL) loans originated in the United States grew more than 1,000 percent, from $2 billion to $24.2 billion. That’s still a small fraction of the amount charged to credit […] MorningNewsBeat January 12, 2023January 12, 2023 3 min read Trends: FinanceBNPLConsumersMarketing: SocialResults & InvestmentTikTokTechnology & InnovationShoppersReturnsDept. Fresh PreparedDept. NonfoodESG and CSRMeta (Facebook)TargetInclusivityAssociates 0 Saving Bookmark this article Bookmarked
Shopper & Customer OnBuy discusses e-commerce changes in 2022 and innovations making headlines in 2023 Last year the e-commerce industry saw a wave of innovations and, as we begin 2023, a host of exciting new developments are on the horizon. According to British online marketplace OnBuy, current trends are dominated by the ‘conscious consumer’ – whose primary concern is savvy spending and making money go further. With 2023 slated as […] Retail Technology Innovation Hub January 9, 2023January 10, 2023 4 min read ConsumersTechnology & InnovationShoppersMarketing: SocialTwitterTikTokCOVID19ESG and CSRInternational - UKDept. NonfoodResults & InvestmentAcquisitionPredictions and ForecastsTech: AR and VRSustainabilitysocial commerceDept. ApparelMetaverseUnileverAssociatesData & InsightsExecutivesTrends: Finance 0 Saving Bookmark this article Bookmarked
Trends & External Forces The future of hard copy books market: challenges, opportunities and… a Scandinavian solution Bonnier, a leading Scandinavian publisher has found a way to resolve the issue that most book publishers are to face sooner or later. And no, it’s not about a competition with eBooks, TikTok, Metaverse and everything digital (I will tell you why), but rather about movers and shakers dictating their rules to the market. Why […] Modern Retail January 9, 2023January 9, 2023 < 1 min read Predictions and ForecastsInternational - UKMetaverseCompetitionTrends: TechTikTokMarketing: Social 0 Saving Bookmark this article Bookmarked
Media & Marketing Chipotle rolls out ‘Freepotle’ rewards with TikTok, Instagram prize wheel The promise of free food offers throughout 2023 is positioned as an alternative to subscription programs that have proliferated at competitors like Taco Bell. MarketingDive January 9, 2023January 9, 2023 < 1 min read Marketing: SocialRestaurantsTikTokMeta (Facebook)Pricing & PromotionsDept. Grocery 0 Saving Bookmark this article Bookmarked
Department & Category Specialty Food Association Partners with European Union for 2023 Winter Fancy Food Show NEW YORK, NY (January 9, 2023) The Specialty Food Association (SFA) announced today that European Union (EU) will be their partner for the 2023 Winter Fancy Food Show. The largest B2B specialty food event in the western United States, the Winter Fancy Food Show features thousands of specialty food and beverage products from around the […] Specialty Food Association January 9, 2023January 10, 2023 2 min read Dept. GroceryMarketing: SocialIndustry Conferences and EventsPartnershipsAssociatesDept. BeverageMeta (Facebook)PodcastsTwitterTechnology & InnovationSustainabilityInclusivityTikTokConsumersVendors 0 Saving Bookmark this article Bookmarked
Corporate Strategy Black-owned beauty brand’s customers worry they are being shut out Following a TikTok video touting products from Mielle Organics, the brand’s products, primarily made for Black women, have been running out of stock and in some cases increased in price as a result of a growing number of purchases by White women. “My journey with Mielle started from a place of creating the product I […] RetailWire January 9, 2023January 9, 2023 < 1 min read InclusivityDept. HBCTikTokMarketing: SocialExecutives 0 Saving Bookmark this article Bookmarked
Media & Marketing TikTok enlists J.P. Morgan for fintech push TikTok parent ByteDance has been enlisting the help of J.P. Morgan for payments technology for its push to expand into more than two dozen markets and rich millions more users.… The post TikTok enlists J.P. Morgan for fintech push appeared first on Latest Retail Technology News From Across The Globe – Charged. ChargedRetail January 8, 2023January 8, 2023 < 1 min read Technology & InnovationTikTokMarketing: SocialTrends: FinanceInternational - UKPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Media & Marketing Power to the People: Letting creators do the talking on TikTok Since its launch in 2016, TikTok has captured the globe’s attention and subsequently confused marketers on how to unlock those viral TikTok moments. The same marketing tactics that were used for Instagram, YouTube, and Facebook cannot be retrofitted to TikTok’s modern intricacies. In this blog, we will dissect three viral brand moments on TikTok, and […] Mintel January 7, 2023January 7, 2023 < 1 min read Marketing: SocialTikTokMeta (Facebook) 0 Saving Bookmark this article Bookmarked
Media & Marketing 78% of SMEs have seen surging profits from TikTok ads Some 78% of small businesses that run ads on TikTok have already realised a positive return on investment, the majority within just six months, according to a new report from… The post 78% of SMEs have seen surging profits from TikTok ads appeared first on Latest Retail Technology News From Across The Globe – Charged. ChargedRetail January 6, 2023January 6, 2023 < 1 min read TikTokMarketing: SocialInternational - UKTechnology & InnovationResults & InvestmentPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Shopper & Customer Nature Made kicks off new ad campaign WEST HILLS, Calif. — Nature Made launched “The Start of Something Great,” one of its largest advertising campaigns to date, which focuses on establishing Nature Made vitamins as the transformative regimen to set good days in motion. The Start of Something Great The campaign, which is running across three major broadcast networks along with a […] MMR January 6, 2023January 6, 2023 2 min read ConsumersHealth & WellnessMarketing: SocialGoogleMeta (Facebook)TikTokStreamingData & InsightsTechnology & InnovationStore LocationResults & InvestmentPredictions and ForecastsESG and CSRPartnershipsMarketing: Digital MediaCOVID19ExecutivesMarketing: BrandMarketing: BroadcastAgencies 0 Saving Bookmark this article Bookmarked
Shopper & Customer 5 Marketing Tips to Position Your Brand for Success in 2023 Total Retail recently published its Top 50 Tips of 2022 report. This annual feature includes advice on how to run a more efficient and profitable retail business, and covers multiple functions for doing so, including marketing. Below are five tips designed for retail marketers that will help them position their brands for success in 2023 […] Joe Keenan January 6, 2023January 6, 2023 2 min read Holiday & EventsShoppersPredictions and ForecastsStrategyConsumersData & InsightsMarketing: SocialEconomyESG and CSRTikTokMarketing: BrandMarketing: Direct & PersonalizationMarketing: TradeOwned Brands (Private Label)Acquisition 0 Saving Bookmark this article Bookmarked
Trends & External Forces 7 Trends To Watch In 2023 What shoppers will be prioritizing in food, beverage, beauty, and pet care The new year is poised to bring a mix of trends that will meet shopper preferences and shape the health and wellness industry. Many of the trends that will make the biggest splash in 2023 aren’t brand new, but rather reaching new heights […] Spins January 4, 2023January 5, 2023 5 min read ShoppersHealth & WellnessData & InsightsPredictions and ForecastsDept. FreshSustainabilityDept. RefrigeratedDept. PetDept. DairyTrends: Food and BeverageDept. Natural / OrganicDept. GroceryDept. HBCMarketing: SocialTechnology & InnovationInsight ProvidersBig DataDept. BeverageConsumersPackagingBrick and MortarESG and CSRDept. NonfoodOperations & Supply ChainDept. BakeryDept. Adult BevTikTokDeliveryDept. PerimeterMeta (Facebook)RestaurantsDept. OTCAmazon 0 Saving Bookmark this article Bookmarked
Media & Marketing What to expect from the creator economy in 2023 Social media platforms and creator-focused startups haven’t looked too hot this year, as companies like Snapchat, Patreon, Cameo and Meta all waged layoffs along with the rest of the tech industry. YouTube ad revenue is declining, and creator funds for platforms like Pinterest have dried up. It might seem like things are bad on the surface, […] TechCrunch January 2, 2023January 3, 2023 5 min read Marketing: SocialTechnology & InnovationEconomyPredictions and ForecastsTikTokResults & InvestmentMeta (Facebook)CryptoPartnershipsData & InsightsDept. BeverageAssociatesMetaverseESG and CSRMarketing: PrintTwitterTrends: TechPodcastsSustainabilityHealth & WellnessGovernment 0 Saving Bookmark this article Bookmarked
Shopper & Customer Department: Nonfood Corporate Strategy Corporate Finance ESG Media & Marketing Agencies & Vendors Data & Insights Shopper & Customer Trends & External Forces Holiday & Events Operations & Supply Chain Millennials Dominated Holiday Shopping Spend — Here’s What it Means for 2023 In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […] Written by Kelly Pedersen January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked
Data & Insights Department: Consumer Durables ESG Media & Marketing Data & Insights Shopper & Customer Technology & Innovation Trends & External Forces Holiday & Events Operations & Supply Chain Stores & Formats Retail Traffic Trends #112: Consumer Habits 2023 While some trends come and go, there were a few trends that have stayed with consumers throughout the year. As online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate. This week we look at trends to increase foot traffic and customer loyalty. […] Written by Doorcounts January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked
Channel: Grocery - Natural Channel: Grocery - Natural Data & Insights Technology & Innovation Stores & Formats Just Walk Out gives Whole Foods stores an edge, data shows The two stores in the chain outfitted with Amazon’s checkout-free technology did better in some ways than nearby locations without the automated system during the second half of 2022, Placer.ai found. Written by Grocery Dive January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked
Shopper & Customer Channel: Grocery Department: Food Shopper & Customer Trends & External Forces ShopRite adds online filters to help shoppers choose products and recipes The improvements are intended to help shoppers find products and recipes that meet specific criteria, such as dairy-free, vegan, vegetarian and gluten-free. Written by Grocery Dive January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked
Technology & Innovation Department: Nonfood Data & Insights Technology & Innovation 7 online grocery trends for retailers to watch Online grocery shopping is here to stay. Top online grocery trends include AI tools, drone delivery, data security, and ready-made meals. Written by Future of Commerce January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked