TikTok

Articles on TikTok

  1. Technology & Innovation
We’re joined by fellow Retail Voices by NRF honoree Kevin Ervin Kelley to unpack some of the key lessons from his remarkable book Irreplaceable: Creating Extraordinary Places That Bring People Together and his recent NRF “Big Show” talk. We discuss how physical retail must dramatically evolve in an ever more digital world, the “Bonfire Effect,” his […]
  1. Technology & Innovation
Landsec has extended its partnership with Ocean Outdoor which manages the digital out of home (DOOH) contract for Piccadilly Lights in London. Under the terms of the agreement, Ocean will continue to manage content for the advertising DOOH screen well into the next decade, and work with Landsec on The Venue which sits beneath the […]
  1. Shopper & Customer
Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. However, for challenger brands, these ‘pay-to-play’ spaces are dominated by household names with bigger budgets that ensure them (and their […]
  1. Media & Marketing
As TikTok returns to the Google and Apple app stores, the social media platform’s shopping segment has introduced a new “Most Loved” badge aimed at giving consumers additional confidence in their TikTok Shop purchases. Business as Usual at TikTok Despite Continued Uncertainty TikTok and its users have been on a rollercoaster of uncertainty since January, […]
  1. Technology & Innovation
Joining us for an insightful and fast-paced discussion of what’s new and next in retail today are Marie Driscoll, Sharon Yourell Lawlor, and Michael Zakkour, three of our fellow top Retail Voices by NRF. We leverage their deep expertise to get their perspectives on a wide-range of the industry’s most important topics, including the potential […]
  1. Technology & Innovation
Currys recently hit 200,000 followers on TikTok, leading Niall McGarry, Founder at Fabric Social, to flag up “the work between our two teams that has been widely regarded as the biggest social media success story of recent times”. In a LinkedIn post, he said: “This is a true best in class example of a heritage […]
  1. Technology & Innovation
Joining us to discuss his brilliant new book Rethinking Work: Seismic Changes in the Where, When & Why, is author, speaker, and trusted advisor Rishad Tobaccowala. Rishad returns to the pod to share important themes in how work is changing in profound ways and what leaders need to do to respond to emerging and powerful new […]
  1. Technology & Innovation
Hi Everyone! I’ll make this quick. I’m launching a Big Technology Discord server today. Given the crazy amount of news breaking over the past few weeks — everything from DeepSeek to the TikTok imbroglio — it’s about time to have a place for us to share ideas, communicate, and chat about unfolding stories. I’ve been thinking about […]
  1. Media & Marketing
TikTok CEO Shou Zi Chew responded to comments made by Donald Trump regarding Friday’s Supreme Court ruling to ban the app in the U.S.  In a video posted on TikTok, Chew said, “On behalf of everyone at TikTok and all our users across the country, I want to thank President Trump for his commitment to […]
  1. Data & Insights
Introducing Pictures for PMs: 4Q24 Key Themes Visualized Created for those looking to quickly understand the most important themes in 4Q24 across the global consumer and technology landscape, “Pictures for PMs” takes a step beyond the data to present a clear view of the bigger picture. In this comprehensive deck, featuring 75+ slides packed with […]
  1. Data & Insights
Introducing Pictures for PMs: 4Q24 Key Themes Visualized Date: Tuesday, February 4th, 2025 Time: 12:00 PM ET Created for those looking to quickly understand the most important themes in 4Q24 across the global consumer and technology landscape, “Pictures for PMs” takes a step beyond the data to present a clear view of the bigger picture. […]
  1. Technology & Innovation
We wrap up the second batch of Steve’s provocative annual retail predictions with a focus on (mostly) educated guesses for the department store sector, what’s next for Target, whether a new retail apocalypse is on the horizon, the outlook for deal making, and the impact of GLP-1 drugs like Ozempic. All this plus a few […]
  1. Trends & External Forces
Target has joined the growing list of companies and institutions, including the federal government, pulling back on a number of its diversity, equity and inclusion (DEI) initiatives. Target didn’t call the move a “pullback”; instead the retailer’s announcement was carefully framed to indicate that it was simply wrapping up a number of ongoing efforts and […]
  1. Media & Marketing
The Trump administration is negotiating a deal that would see Oracle take over TikTok alongside new U.S. investors, according to a report in NPR. Lawmakers passed a bill last year forcing Chinese parent company ByteDance to either sell TikTok or see it banned in the U.S. The app briefly went dark before the law took […]

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  1. Data & Insights
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
  1. Holiday & Events
  2. Holiday & Events
A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
  1. Trends & External Forces
  2. Data & Insights
  3. Technology & Innovation
  4. Trends & External Forces
IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […]
  1. Data & Insights
  2. Technology & Innovation
There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […]

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