TikTok

Articles on TikTok

  1. Shopper & Customer
The New York Times had a piece over the weekend about how young people, largely because of the impact of TikTok and other social media sites, have turned Sephora into a “retailer of choice.” According to the story, “Teenagers in the United States have said Sephora is their favorite beauty retailer, surpassing Ulta, according to […]
  1. Technology & Innovation
Late last month, Gartner made a stunning prediction, forecasting an imminent and dramatic decline in search engine traffic. “By 2026, traditional search engine volume will drop 25%,” the research firm said. “with search marketing losing market share to AI chatbots and other virtual agents.” The prediction seemed aggressive, especially given that Microsoft Bing — with its […]
  1. Media & Marketing
The US House of Representatives this week passed a bill that could see TikTok banned in America. It would give the social media giant’s Chinese parent company, ByteDance, six months to sell its controlling stake or the app would be blocked in the US. The bill passed overwhelmingly in a bipartisan vote, and now needs […]
  1. Data & Insights
Have you ever received an ad that felt incredibly specific? One that seems to understand exactly what stage of life you’re in and the kind of items you’re looking to buy? That is advanced audience targeting at work.  Follow along as we break down what advanced audiences are, why they matter and how they’re changing […]
  1. Media & Marketing
In episode 443 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rob Robillard, chief merchandising officer of HSN, a leading interactive and lifestyle retailer that is part of Qurate Retail Group. Listen in as Robillard provides an overview of HSN’s history in enabling video commerce and live shopping (1:00), the retailer’s increased focus on streaming […]
  1. Department & Category
  Panda Express excels at customer focused interactive participatory engagement and it is one of their success clues that they continually build upon according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. The Panda Express and NRG partnership will drive interactive and participatory customer trials according to Johnson.  The collaboration offers several […]
  1. Data & Insights
At the end of 2023, we publicly launched Voronoi, our free new data discovery app! The initial response from both users and creators has been incredible. Just days ago, we hit a milestone of 1 million in-app views, and there are already hundreds of interesting visualizations to discover, many of which will not be published […]
  1. Trends & External Forces
The New York Times has a piece about the impetus for shrinkflation, and the underlying economics. “Companies are downsizing products without downsizing prices, and consumer posts from Reddit to TikTok to the New York Times comments section drip with indignation at the trend, widely known as ‘shrinkflation’,” the story says, noting that “the practice isn’t […]
  1. Media & Marketing
The European Union (EU) has taken action, officially launching an investigation into TikTok’s operations. This probe aims to scrutinize whether the social media giant is adequately safeguarding minors on its platform and assess other potential violations of the EU’s Digital Services Act.
  1. Media & Marketing
The Stanley X Starbucks Valentine’s Day Quencher H2.0 Tumbler is the latest example of a viral retail phenomenon. The 40-ounce tumbler joins the likes of the Cabbage Patch Doll, Tickle Me Elmo and Furbies, which all generated long lines — even stampedes — of consumers clamoring to get their hands on these coveted goods. And […]
  1. CPG: Beverage
NEW YORK — For the first time in over three years, Coca-Cola has added a new permanent flavor to its iconic portfolio in North America with the debut of Coca-Cola Spiced. The all-new innovation blending the taste of Coca-Cola with raspberry flavors and spiced notes.  Hitting shelves in mid-February, Coca-Cola Spiced and Coca-Cola Spiced Zero […]
  1. Technology & Innovation
I put on Apple’s Vision Pro headset for the first time this weekend. The technology was even better than I expected. The device’s mixed reality passthrough was near-perfect, blending the physical and digital worlds seamlessly. And it wasn’t too heavy either. If I hadn’t found the $3,500 price tag impossible to justify, I might’ve just […]
  1. Media & Marketing
In the past few columns in our CPG Marketing Magic series, we’ve embarked on an exciting journey through the realms of branding, user experience, inventory movement, and digital advertising. Now, it’s time to delve into the pivotal role of metrics in your marketing strategy. In this article, we’re diving into the world of analytics, where […]
  1. Shopper & Customer
In the relentless world of e-commerce, speed stands as the linchpin to success. Modern times are defined by the “need-it-now” attitude, shorter attention spans, and a surge in TikTok and Instagram shopping experiences. As consumers demand faster interactions, the urgency for swift e-commerce transactions has never been clearer. A core challenge for e-commerce merchants is […]
  1. Shopper & Customer
When the calendar turns over every year, consumers find comfort in numbers: pounds to lose, drinks to not drink, and in 2024 – dollars to save. Mintel research shows six in ten US adults noted improving their finances as one of their top three goals for the next year, only one percentage point lower than […]
  1. Data & Insights
Imagine you’re shopping for a new dress. You have a vision of your colorful, dream dress, but you haven’t been able to find it anywhere online or in-store. But what if you could create it yourself with the help of artificial intelligence (AI)? Generative AI is fundamentally reshaping the product development process, offering many unique […]
  1. Shopper & Customer
Over the past few years, consumers have become hyperconnected online. What used to be individual tasks, like exchanging money or listening to music, are now opportunities for social networking among friends with apps like Venmo and Spotify. It was only a matter of time before shopping took to social platforms as well, and it has […]
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  Don’t want to cook, don’t want to do dishes, well according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® your kids don’t want you hear you complain about cooking dinner either. Chuck E. Cheese has a new program for that has a great chance to make the entire family happy according […]
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Target reported Q4 and 2023 financial results at its annual investor day on March 5, 2024. Quarterly comp performance improved sequentially from Q2 to Q4, but 2023 ended with comps down -3.7%. Profitability outperformed expectations as the company realized $2B of operating income growth in 2023 and reported notable gross margin improvements. The stock was […]
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Comments from Chairman and CEO Rodney McMullen. "Kroger achieved strong 2023 results, in line with our long-term growth model and built upon three consecutive years of historic growth.

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