TikTok

Articles on TikTok

  1. Technology & Innovation
Welcome to a special bonus episode of the Remarkable Retail #podcast, recorded live in Barcelona at Shoptalk Europe. Our guest is the talented and dynamic  Maryam (Mary) Ghahremani, CEO of Bambuser.     Together, we delve into the future of global retail and commerce, focusing on the video platforms and merchandising that is revolutionizing the shopping […]
  1. Data & Insights
There’s a lot of debate about what it takes to create scroll-stopping ads and award-winning campaigns, but here’s one truth we’ll always stand by: Market research is the backbone of every successful strategy.  When you know how to do market research, you have the power to understand consumers and make data-led decisions with confidence. Without […]
  1. Media & Marketing
The global athleisure market is projected to grow 9.3% each year through 2030, reaching $358.07 billion in total value, according to Grand View Research. The firm noted that “the global shift towards more casual and adaptable attire has propelled athleisure into the forefront of fashion.” Gabby Hirata, Global Brand President for Halara, agrees with this […]
  1. Data & Insights
You know health-conscious customers are reshaping the market, right? This year, it’s all about meeting their evolving needs. From innovative product selections to smart advertising campaigns, you need fresh strategies. Understand your customer base like never before. Offer them exactly what they crave. Boost your sales by keeping up with the latest trends in wellness. […]
  1. Media & Marketing
NEW YORK— MET-Rx has launched a new campaign with John Cena, using CapCut video software to offer a library of turnkey video templates and filters on Tiktok. In a series of accompanying new videos, Cena calls on fans to share their “biggest flex” by using the filter in creative ways to showcase their achievements. The […]
  1. Media & Marketing
TikTok has unveiled two new generative AI tools that will help creators and brands make influencer content at scale that include digital avatars and AI-enabled translation dubbing. The social platform also has  created an advisory board to help facilitate future gen AI development at the company and discuss responsible use. The new tools join a […]
  1. Media & Marketing
Century 21 has expanded its partnership with livestream shopping app ShopShops to bring the iconic New York City retailer to TikTok Shop. The partners have been working together since 2018 to bring Century 21’s constantly evolving slate of off-price designer merchandise to online shoppers, via weekly live shopping events on the ShopShops app and Century […]
  1. Technology & Innovation
In the first of several episodes brought to you by Bambuser and recorded at Shoptalk Europe, we did our first full episode in front of a live audience. Our topic may at first seem counter-intuitive given the dramatic and continuing growth of e-commerce. But in a world where the role of brick-and-mortar locations has evolved […]
  1. Media & Marketing
When influencers first burst on the scene it was all about selling products. But as consumer trends evolve, influencers have taken on more diverse roles, and with that, they’re attracting new audiences. So let’s have a look at how influencer marketing is changing: Influencers’ role has evolved As a group, influencer followers are maturing The […]
  1. Data & Insights
  1. Technology & Innovation
Our special guest this week is James Reinhart the pioneering CEO of ThredUp, the fast-growing online consignment and thrift store. We learn about James’ fascinating journey from teacher to entrepreneur and how his passion drives one of the most successful purpose-driven retail brands. We go deep on the drivers of the re-commerce market, how ThredUp differentiates […]
  1. Technology & Innovation
UK-based Dormole, whose brands include Toolbank, Forgefix and Faithfull Tools, has appointed Steven King as Group IT Director. He joins from Seasalt where he held the role of Director of Technology. His CV also includes stints at Kurt Geiger (as Head of Technology) and Travis Perkins (as IT Development Manager). In a LinkedIn post, King […]
  1. Technology & Innovation
TikTok has given us “girl math” and “boy math,” and now I’d like to add “Tech Math” to the mix. Tech Math is when every technology partner tells you that they have contributed (fill in the blank) $XX million in additional sales…and yet, surprisingly, the business isn’t up nearly as much, if at all.  Despite […]
  1. Media & Marketing
MELVILLE, NY — KISS Products Inc. recently launched the “imPRESS Yourself” advertising campaign featuring the “imPRESS Express.” The international multimedia campaign, developed by the EGC Group , offered a first-of-its-kind showcase to demonstrate the speed and ease-of-use for both the imPRESS Press-on Manicure and the imPRESS Press-On Falsies. EGC said its mission was to create ads that […]
  1. Technology & Innovation
Azita Martin,  Vice President and GM of AI for Retail, CPG and QSR at NVIDIA is our very special guest. She joins us to discuss the ways AI is beginning to transform the retail landscape, and how NVIDIA is helping accelerate retailers’ journeys. We start off by discussing how NVIDIA has grown to become the […]
  1. Shopper & Customer
“Shoppers are really pulling for those frictionless experiences.” — Andrea Leigh, CEO, Allume Group If you want to better understand current ecommerce insights and trends and where the industry is headed next, Andrea Leigh is one of the best people to talk to. Leigh, CEO of the ecommerce education consultancy Allume Group, puts together a […]
  1. Media & Marketing
TikTok is taking cues from its competitors at Meta by implementing new standards for AI-generated content (AIGC). TikTok announced that will use Content Credentials from the Coalition for Content Provenance and Authenticity (C2PA) to automatically label AIGC when it’s uploaded from certain platforms — no additional details on which platforms were provided. Content Credentials attach […]
  1. Trends & External Forces
With the widespread use of web trackers like TikTok, the Meta pixel, and web monitoring tools capturing session data, protecting customer data and ensuring compliance has never been more crucial. Additionally, rapidly evolving state and federal privacy laws have made web privacy compliance quite complicated. This article explores the top four web privacy challenges facing […]
  1. Technology & Innovation
Our guest this week is Nancy King, SVP, Product Engineering at Target whose interview from 2022 we are reprising. This episode provides a deep-dive, insider’s perspective on how Target has embraced the blur of modern retail and put their stores at the center of the guest experience. We get a fascinating behind the scenes look […]
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MINNEAPOLIS — Target has announced plans to roll out Store Companion, a new generative artificial intelligence (GenAI) tool. The chatbot, designed by Target, will be available for team members at all of its nearly 2,000 stores by August, becoming the first major retailer to share that it is bringing this technology to its store team […]
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Walmart is partnering with Agritask, a crop supply intelligence solution, on a pilot that will deploy Agritask’s remote sensing and data analytics tools in various regions of the U.S. and Mexico in order to provide hyperlocal insights on seasonal blackberry and cherry crops from select Walmart suppliers. The real-time monitoring will help drive rapid response […]
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Major carriers all around the world increase the rates of their services at an average of 4 – 6% YoY.  While carriers transfer this burden of inflation to shippers via increased merchants, most merchants do not do the same to their customers but instead absorb shipping costs as a marketing technique to attract customers. Returning […]
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The Kroger Co. (NYSE: KR) today reported its first quarter 2024 results, reaffirmed guidance and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth.

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