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Articles on TikTok

  1. Media & Marketing

How to build a strong digital presence for your e-commerce business

When it comes to building a brand online, specifically in the e-commerce space, it can feel like an incredibly daunting task. It’s an oversaturated market in the digital realm and to ensure your business succeeds, you really need to ensure you stand out from the competition (and there’s a lot of competition!). There are a […]
4 min read
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  1. Technology & Innovation

Meta’s Quiet Election

Four years ago, ahead of the 2020 U.S. presidential election, Meta was in a different place. Its name was Facebook. Its CEO, Mark Zuckerberg, was donating hundreds of millions of dollars to election integrity efforts. Its outsized role in the 2016 U.S. presidential loomed ahead of another moment in the spotlight. And within months, it […]
4 min read
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  1. Data & Insights

BFCM 2024: How E-commerce Businesses Can Prepare for Success

Just like how the Super Bowl is a day for sports enthusiasts or the re-release of a famous franchise movie is a treat for the fans, Black Friday and Cyber Monday (BFCM) is a tailor-made event for e-commerce businesses to boost revenue, attract new customers, and build brand loyalty.  As BFCM 2024 approaches in less […]
8 min read
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  1. Technology & Innovation

Warby Parker’s Remarkable Vision with Neil Blumenthal, co-CEO and Co-Founder

Joining us for a fascinating interview is Neil Blumenthal, co-founder and co-CEO of Warby Parker, one of the most successful and innovative “disruptor brands” to emerge in the past two decades. Neil shares the brand’s origin story, what makes Warby Parker remarkable, why they’ve aggressively invested in brick-and-mortar locations, the critical interplay between digital and […]
3 min read
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  1. Data & Insights

Spending Shrinks, Impulse Buys Soar

As we step into the final months of 2024, consumer trends are taking a spooky twist—Halloween spending is set to see a slight decline after years of steady growth, and short-form video platforms like TikTok are fueling impulse buying at unprecedented rates. In this edition of our newsletter, we’ll dive into the National Retail Federation’s […]
4 min read
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  1. Media & Marketing

TikTok Beefs Up Search Ads Offering Just in Time for Holiday Shopping

For several years now, consumers’ search behavior has been trending away from generic search engines and toward platforms like Amazon and social media sites. TikTok has noted this trend on its platform, where it says 57% of users utilize its search functionality and 23% search for something within 30 seconds of opening the TikTok app. […]
2 min read
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  1. CPG & FMCG

Unilever partners with celebrity influencers to launch limited edition winter home care range

Unilever has appointed celebrity influencers Giovanna Fletcher and Lynsey Queen of Clean as brand ambassadors to front the marketing campaign for its new Fresh Winter Breeze fragrance. On their TikTok platforms, Giovanna Fletcher and Lynsey Queen of Clean will demonstrate to shoppers how to use… This story continues at Unilever partners with celebrity influencers to […]
< 1 min read
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  1. Corporate Strategy

How Do You Make Instant Commerce Happen?

Merchants of all sizes and across categories have heard the call: to survive in an era of heightened expectations, they must empower consumers to buy anytime, anywhere and in any way they want. And oh yeah, they have to get those products to customers’ doorsteps faster.  Companies like Feedonomics are making it a reality by […]
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  1. Media & Marketing

Want To Drive Better PDP Performance? Focus on Authenticity | DSI

“In order to stand out, in order to win customers’ consistent business, you need to create connection with them.” — Tom Cohley, Co-Founder and CEO, Cohley Look up the definition of “authentic” in the dictionary, and you’ll find this: “Of undisputed origin, genuine.” Authenticity has become a crucial currency in a world transformed by artificial […]
10 min read
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  1. Media & Marketing

FTC Accuses Social Media Services of ‘Vast’ User Surveillance, Lax Privacy Protections

The Federal Trade Commission (FTC) has issued a damning new report on the data collection and use practices of Twitch, Meta, YouTube, X, Snap, TikTok, Discord, Reddit and WhatsApp. The findings indicate that these platforms engage in “vast surveillance of consumers in order to monetize their personal information while failing to adequately protect users online, […]
3 min read
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  1. Media & Marketing

Visualizing Gen Z’s Favorite Social Media Platforms

See this visualization first on the Voronoi app. Use This Visualization Gen Z’s Top Social Media Platforms This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. Growing up as “digital natives,” Gen Zs have adopted a […]
3 min read
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  1. Media & Marketing

More than half of US Gen Zers are headed to TikTok Shop this season

​[[{“value”:” Dive Brief Retailers are investing in digital marketing to reach the younger generation as the group turns to generative AI and influencer recommendations for gift ideas. Published Sept. 19, 2024 A worker monitors the live feed for a skin care brand on TikTok Shop at one of the studios of Ownline Marketing on June 26, 2024, in Pulilan, Bulacan […]
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  1. Media & Marketing

TikTok’s E-Commerce Success: The Power of Social Media In-App Purchasing

In the competitive world of social commerce, TikTok has emerged as a leader by perfecting the art of a seamless in-app purchasing experience. As platforms like YouTube and Pinterest race to replicate this success, their ability to enable users to discover, engage with, and purchase products directly within content will be the deciding factor in […]
2 min read
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  1. Shopper & Customer

Retailers, Ready for the Holidays? Here’s What to Expect in 2024

As the holiday season approaches, retailers must brace themselves for another year of shifting trends and heightened consumer expectations. The 2024 shopping period promises to be even more intense, with a continued focus on online convenience, seamless in-store experiences, and faster fulfillment services. Preparing for the inevitable surge starts with understanding the trends shaping the […]
3 min read
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  1. Technology & Innovation

Hype Meets Retail Reality with Sucharita Kodali, VP and Principal Analyst, Forrester Research

One of retail’s most insightful minds makes her triumphant return to the pod.  Sucharita Kodali, Forrester’s Principal Analyst, was our very first guest when we launched the podcast in September of 2020, and now she’s back to separate the hope from the hype on key topics like the important difference between e-commerce and digital commerce […]
2 min read
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  1. Shopper & Customer

10 retail trends in 2024: Charting the future of retail

Retail industry trends are moving faster than viral skincare on TikTok Shop. With more ways to shop than ever before, retailers need to find new methods to deliver against consumers’ ever-changing expectations. Brands need the latest in consumer trends to know what their audience are buying right now, and what the major shopping trends to […]
9 min read
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  1. Technology & Innovation

What Did I Miss?

We’re back, with our Season 9 premier episode. Next week we’ll return with our usual format of news of the week and fascinating interviews with the retail industry’s most remarkable executives and thought leaders. But having devoted our summer episodes to our special 6-part series on accelerating retail transformation, we’re taking the opportunity to unpack […]
2 min read
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  1. Shopper & Customer

Why Old Navy is throwing back to the ‘90s to burnish its iconic brand

​[[“value”:” This audio is auto-generated. Please let us know if you have feedback. Old Navy is celebrating its 30th anniversary with the ‘94 Reissue, a limited-edition collection that updates iconic ‘90s designs for a new generation of consumers, according to details shared with sister publication Marketing Dive. The collection, launching Friday, offers nearly 200 styles, […]
4 min read
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  1. Agencies & Vendors

What Can You Expect from Your RangeMe Subscription?

Whether you are a startup brand looking to get your products into retail or foodservice for the first time, or a more established brand looking to expand your distribution, at some point, you will come across RangeMe and ask yourself, “Is a RangeMe subscription worth it?” The purpose of this post is to give you […]
8 min read
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  1. Technology & Innovation

Retail’s Fierce Urgency of Now: Here Comes Season 9

If we’re learned anything in the past few years, it’s that the pace of change is only accelerating and the difference between the winners and losers often centers on those that understand the fierce urgency of now and choose to aim much, much higher and move, much much faster.   Remarkable brands know that speed […]
2 min read
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  1. CPG: HBC

Customer Journeys to Nowhere

Earlier this year an editorial in the New York Times wondered:  “When did everything become a ‘journey’? Changing our hair, getting divorced, taking spa vacations — they’re not just things we do; they’re ‘journeys.’” And of course, to marketers, there’s the “customer journey.” The customer journey is a handy metaphor to help us consider all […]
3 min read
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  1. Shopper & Customer

Salesforce Forecast: Global Holiday Sales to Reach $1.19 Trillion, Up 2% YoY

Value-seeking consumers trading down, strategically waiting for discounts and choosing low-cost Chinese shopping apps will soften holiday sales growth to 2% year over year (YoY) both in the U.S. and globally, according to the Salesforce Shopping Index, which analyzes data from more than 1.5 billion global consumers on retail sites. While holiday sales grew 3% […]
4 min read
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Ranked: The Fastest Shrinking Jobs in the U.S. (2023-2033F)

See this visualization first on the Voronoi app. Use This Visualization Ranked: Occupations With the Most Projected Job Cuts This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. As the economy shifts, the employment landscape changes. […]
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Adobe Predicts 8.4% Growth in Online Holiday Sales, Driven by Discounting

Adobe expects U.S. online sales to hit a record $240.8 billion this holiday shopping season (covering the period from Nov. 1 to Dec. 31), representing 8.4% growth year-over-year. Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% YoY to contribute a record $128.1 billion, which would represent a 53.2% share of online spend this season […]
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  1. Media & Marketing
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Future of Marketing: Part One

Today, we’re kicking off a special two-part series answering your questions about all things marketing.  Scott puts on his professor hat and answers your questions surrounding common marketing misconceptions, the power of community-driven marketing, and what the future holds for the industry.  Music: https://www.davidcuttermusic.com / @dcuttermusic Subscribe to No Mercy / No Malice Buy “The […]
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Charted: Maxed-Out Credit Cards by Generation

See this visualization first on the Voronoi app. Use This Visualization Credit Card Utilization By Generation This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. In the first quarter of 2024, the nationwide aggregate credit card […]
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