Articles on TikTok

  1. Media & Marketing
The European Union (EU) has taken action, officially launching an investigation into TikTok’s operations. This probe aims to scrutinize whether the social media giant is adequately safeguarding minors on its platform and assess other potential violations of the EU’s Digital Services Act.
  1. Media & Marketing
The Stanley X Starbucks Valentine’s Day Quencher H2.0 Tumbler is the latest example of a viral retail phenomenon. The 40-ounce tumbler joins the likes of the Cabbage Patch Doll, Tickle Me Elmo and Furbies, which all generated long lines — even stampedes — of consumers clamoring to get their hands on these coveted goods. And […]
  1. CPG: Beverage
NEW YORK — For the first time in over three years, Coca-Cola has added a new permanent flavor to its iconic portfolio in North America with the debut of Coca-Cola Spiced. The all-new innovation blending the taste of Coca-Cola with raspberry flavors and spiced notes.  Hitting shelves in mid-February, Coca-Cola Spiced and Coca-Cola Spiced Zero […]
  1. Technology & Innovation
I put on Apple’s Vision Pro headset for the first time this weekend. The technology was even better than I expected. The device’s mixed reality passthrough was near-perfect, blending the physical and digital worlds seamlessly. And it wasn’t too heavy either. If I hadn’t found the $3,500 price tag impossible to justify, I might’ve just […]
  1. Media & Marketing
In the past few columns in our CPG Marketing Magic series, we’ve embarked on an exciting journey through the realms of branding, user experience, inventory movement, and digital advertising. Now, it’s time to delve into the pivotal role of metrics in your marketing strategy. In this article, we’re diving into the world of analytics, where […]
  1. Shopper & Customer
In the relentless world of e-commerce, speed stands as the linchpin to success. Modern times are defined by the “need-it-now” attitude, shorter attention spans, and a surge in TikTok and Instagram shopping experiences. As consumers demand faster interactions, the urgency for swift e-commerce transactions has never been clearer. A core challenge for e-commerce merchants is […]
  1. Shopper & Customer
When the calendar turns over every year, consumers find comfort in numbers: pounds to lose, drinks to not drink, and in 2024 – dollars to save. Mintel research shows six in ten US adults noted improving their finances as one of their top three goals for the next year, only one percentage point lower than […]
  1. Data & Insights
Imagine you’re shopping for a new dress. You have a vision of your colorful, dream dress, but you haven’t been able to find it anywhere online or in-store. But what if you could create it yourself with the help of artificial intelligence (AI)? Generative AI is fundamentally reshaping the product development process, offering many unique […]
  1. Shopper & Customer
Over the past few years, consumers have become hyperconnected online. What used to be individual tasks, like exchanging money or listening to music, are now opportunities for social networking among friends with apps like Venmo and Spotify. It was only a matter of time before shopping took to social platforms as well, and it has […]
  1. Department: Food
  Regular readers of this blog know that legacy grocery stores have lost market share to non-traditional formats including restaurants, convenience stores, dollar stores and fresh food delivery services that provide grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.   One bright spot […]
  1. Shopper & Customer
Anyone in retail knows that brands sometimes have to reinvent themselves in order to remain relevant and — for lack of a better word — “cool” to consumers. At the National Retail Federation’s Big Show last week, executives from two well-known brands, Claire’s and Crocs, shared how their companies overcame setbacks and charted a new […]
  1. Shopper & Customer
The fate of the retail sector remains uncertain with consumers continuing to turn to e-commerce to purchase both necessary and luxury items. As shopping habits evolve, so do the channels that customers return to time and time again for their items of choice. In a year that saw social commerce boom and channels like Instagram […]
  1. Technology & Innovation
With all the buzz surrounding artificial intelligence in the retail industry, it’s no surprise that its embrace is one of the top trends as the industry begins 2024. The rapid growth of AI, machine learning and predictive technologies is opening up new worlds of opportunities. However, AI isn’t the only key trend in retail. Here […]
  1. Technology & Innovation
Artificial intelligence took center stage at the National Retail Federation’s annual Big Show held in New York City last week. Some 40,000 attendees and retailers from across the globe swarmed the Javits Center to explore AI-focused technologies and other innovations tailored to their current requirements, opening doors to new possibilities. RFID Has Come a Long […]
  1. Data & Insights
A perfect storm is brewing in retail, sparking a critical reckoning for industry leaders. Social commerce has exploded, digital brands have resurrected brick-and-mortar, delivery demands have intensified, and artificial intelligence is promising operational overhaul. Legacy retailers and e-commerce disruptors face an imperative: either rapidly transform business models, supply chain strategies and technological capabilities OR risk […]
  1. Data & Insights
If 2023 marked brands’ initial steps into integrating generative artificial intelligence into their e-commerce strategies, 2024 is set to witness its explosive growth. There’s palpable anticipation as conversational commerce gears up — and not just for major industry players, but gradually becoming accessible to brands of all sizes. Consider conversational commerce and dynamic personalization. These […]
  1. Technology & Innovation
A looming recession. Mass layoffs. The rise of generative artificial intelligence. There’s no doubt that 2023 presented the e-commerce industry with a myriad of obstacles. For many retailers, this provided an opportunity to experiment with new technologies and ways of selling. This year, we’ll see the outcomes of those experiments come to fruition as merchants […]
  1. Shopper & Customer
The COVID-19 lockdown caused a massive spike in DIY interest. This was exemplified by Kingfisher, the owner of B&Q and Screwfix, reporting a remarkable 146% increase in online sales from 2021 to 2023 last three years. However, following this, the DIY market saw a decline in 2022 due to the cost of living crisis. The […]
  1. Shopper & Customer
The end-of-year season is always a make or break time for e-commerce brands that can accrue earnings that see their businesses through quiet first quarters. Although inflation eased in the third quarter of 2023, the holiday season can be unpredictable and stiff competition will fight you for every sale. Therefore, you must familiarize yourself with […]
  1. Data & Insights
Imagine if, a decade ago, your retail business could have seen how and where consumers were adopting e-commerce. Imagine if you could have observed how adoption patterns differed by age group and by location. And imagine if you had had access to all this data in real time. You could have made informed decisions to […]
  1. Retailer Media
For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place. This special Retail TouchPoints resource hub […]
  1. Channel: Mass
In a keynote presentation at the ICR Conference in Orlando, FL earlier this week, William White, senior vice president and chief marketing officer, Walmart U.S., detailed three key marketing strategies for the retailer in the new year. Each of the three initiatives support the marketing team’s goal of making Walmart a place where people want […]
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  1. Department: Food
  2. Holiday & Events
  3. Operations & Supply Chain
When Valentine’s Day approaches, the world’s craving for fresh roses reaches its peak. Swissport, a leader in the global logistics arena, orchestrates the movement of over 9,000 tons of these love tokens through its acclaimed Flower Corridor, spanning from the Kenyan highlands to Europe.
  1. Channel: Mass
  2. Partnerships & Alt Profit
  3. Data & Insights
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Sky Bridges Standalone walled gardens are transforming into an interconnected network of fortresses. It’s not that walled gardens are opening up, exactly, but individual platforms are now actively partnering to allow one-to-one user targeting and other use cases among themselves – but […]
  1. Channel: Grocery
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Department & Category
  5. Corporate Strategy
  6. Corporate Finance
  7. Media & Marketing
  8. International
  9. Shopper & Customer
  10. Trends & External Forces
  11. Retail Operations
  12. Associates & Employees
  13. Operations & Supply Chain
  14. Owned Brands (Private Label)
  15. Stores & Formats
ZAANDAM, The Netherlands — Ahold Delhaize reported solid results for its fourth quarter and 2023 fiscal year, with full-year sales and earnings per share in line with expectations. Fourth quarter net sales were €23.0 billion ($24.65 billion), up 1.9% at constant exchange rates and down 1.4% at actual exchange rates. Comparable sales, excluding gas, increased […]
  1. Trends & External Forces
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Channel: Mass
  5. Channel: Specialty & Other
  6. Corporate Strategy
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Retailer Media
  10. Data & Insights
  11. Shopper & Customer
  12. Trends & External Forces
  13. Merchandising
  14. Stores & Formats
The Wall Street Journal reports that “Walmart is shopping in the TV aisle to help grow its advertising business.  The retail giant is in talks to buy smart television-manufacturer Vizio for more than $2 billion, according to people familiar with the situation. The move would give Walmart more places where it can sell ads and pitch […]
  1. Data & Insights
  2. Department & Category
  3. Department: Consumer Durables
  4. Department: HBC
  5. Department: Nonfood
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Merchandising
We just launched the YipitData Consumer Spend Index (YCSI),  a measure of overall and category-level non-seasonally adjusted US retail sales as observed in a large transaction panel.  In January, YCSI showed consumer spending Y/Y growth (ex-gas stations) decelerated slightly from December. Y/Y growth in core retail sales was relatively stable over this period. YCSI saw […]