Media & Marketing TikTok’s new ad product lets brands crowdsource content Branded Mission creates a direct channel between brands and creators, potentially removing the need for agencies that offer influencer marketing services. MarketingDive May 19, 2022May 19, 2022 < 1 min read Marketing: SocialTikTokAgencies 0 Saving Bookmark this article Bookmarked
Media & Marketing Mrs Crimble’s to use TikTok to sell more cakes Gluten-free bakery brand Mrs Crimble’s has started a marketing campaign on TikTok. The brand is using the social media platform for an interactive rap challenge designed to entice a new generation to buy its cakes. The promotion uses social influencers to create rap verses on how they enjoy the cakes, while challenging other TikTok users […] Talking Retail May 19, 2022May 19, 2022 < 1 min read Marketing: SocialTikTokESG and CSRDept. PerimeterDept. Bakery 0 Saving Bookmark this article Bookmarked
Media & Marketing Worth Watching: Scott Galloway On TikTok’s Astounding Growth Check out this provocative video from Scott Galloway, professor of marketing at the New York University Stern School of Business, as well as a writer, entrepreneur, podcaster and public speaker. In it, Galloway talks about the implications of the fact that “TikTok captures more monthly hours from users than Facebook and Instagram – combined.” One […] MorningNewsBeat May 18, 2022May 18, 2022 < 1 min read Marketing: SocialTikTokMeta (Facebook) 0 Saving Bookmark this article Bookmarked
Shopper & Customer Container Store Cleans up With Record Sales, Plans to Double Business As a cloud of uncertainty hangs over housing prices and rising interest rates are taking a bite out of buying power, the case for staying in place is as strong as it’s been in years. It’s a scenario that is not only prompting consumers to make the most of the space they already have but one […] Pymnts.com May 18, 2022May 19, 2022 3 min read ShoppersConsumersEconomyExecutivesMarketing: SocialMarketing: In StoreAcquisitionESG and CSRTechnology & InnovationCOVID19Marketing: BrandBrick and MortarTikTokMerchandisingOperations & Supply ChainPartnershipsPredictions and ForecastsResults & InvestmentStrategy 0 Saving Bookmark this article Bookmarked
Media & Marketing Building better connections Many social media platforms have undergone impressive growth the past few years, as the pandemic drove people indoors, in front of screens and searching for connection. To address this need, many brands are spending big on social media, turning to influencers to make more personal (and profitable) connections with consumers. In fact, global marketers are […] Nielsen May 17, 2022May 17, 2022 < 1 min read Marketing: SocialESG and CSRPredictions and ForecastsInsight ProvidersConsumersTikTokOperations & Supply ChainMeta (Facebook)Data & InsightsCOVID19 0 Saving Bookmark this article Bookmarked
Media & Marketing Getting closer: Influencers help brands build more personal consumer connections In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms, it can be challenging to establish relationships that feel genuine and personal. And while brand building remains global marketers’ top objective, mass reach channels may not always fit the bill. With a focus on brand building, marketers […] Nielsen May 17, 2022May 17, 2022 3 min read Marketing: SocialConsumersInsight ProvidersESG and CSRData & InsightsTikTokTechnology & InnovationMarketing: TradeHealth & WellnessDept. Natural / Organic 0 Saving Bookmark this article Bookmarked
Media & Marketing Social Commerce is Having More Than a Moment Social commerce, the latest darling of digital marketers, continues its meteoric rise with the latest predictions putting the industry at $1.2 trillion in purchases by 2025. With more than $958 billion spent in 2021, it’s clear that social commerce represents a very real, profitable tactic for brands. No wonder there’s hunger to invest. But at […] Stevie Morris May 16, 2022May 16, 2022 3 min read ESG and CSRMarketing: Socialsocial commerceTechnology & InnovationMeta (Facebook)ConsumersShoppersPredictions and ForecastsCryptoData & InsightsMetaverseTargetOperations & Supply ChainPartnershipsPepsiCoStore LocationStrategyBrick and MortarTech: AR and VRTikTokTrends: ShoppingTrends: TechTwitterDept. Natural / OrganicDept. NonfoodAmazon 0 Saving Bookmark this article Bookmarked
Media & Marketing Click into the power of UGC marketing on TikTok User-generated content can be gold for marketing. Find out how brands can leverage the hot social media platform to engage buyers. The post Click into the power of UGC marketing on TikTok appeared first on The Future of Customer Engagement and Experience. Future of Commerce May 16, 2022May 16, 2022 < 1 min read Marketing: SocialTikTokMarketing: UGCPredictions and ForecastsShoppersESG and CSR 0 Saving Bookmark this article Bookmarked
Media & Marketing Infographic: 5 trends social media managers should follow Looking to switch up your social content? This infographic provides five stats that all social media marketers should know. Regardless of whether your company has completely abandoned Facebook or you’re waiting with bated breath to see what Elon Musk eventually does to Twitter, social media strategy is a must for any successful organization. [RELATED: Enter […] PR Daily May 13, 2022May 13, 2022 2 min read Marketing: SocialESG and CSRData VisualizationTwitterMeta (Facebook)Marketing: BrandStrategyData & InsightsTikTokDept. NonfoodTechnology & InnovationPartnershipsRestaurantsDept. ApparelGoogleExecutivesDept. GroceryDept. BeverageInternational - UK 0 Saving Bookmark this article Bookmarked
Channel: Delivery 10 for 10: Instacart’s Food Trend Hall of Fame With the world’s largest grocery catalog at our fingertips, we’ve had a front row seat to the food trends and eye-popping stats that illustrate how people are eating, drinking and shopping over the past decade. Instacart News May 13, 2022May 13, 2022 7 min read InstacartDeliveryDept. BeverageDept. FreshDept. GroceryTrends: Food and BeverageMarketing: SocialHealth & WellnessPartnershipsConsumersData & InsightsDept. DairyShoppersESG and CSRDept. PetDept. PerimeterTikTokThick DataDept. Adult BevDept. NonfoodDept. FuelTwitterMeta (Facebook)Predictions and ForecastsBrick and MortarSustainabilityMerchandisingMarketing: PrintMarketing: Loyalty & SubscriptionDept. Fresh PreparedDept. RefrigeratedAssociates 0 Saving Bookmark this article Bookmarked 5
Media & Marketing Inside TikTok’s Explosive Growth Photo by Obi – @pixel6propix on Unsplash When Oscar Orozco, the director of forecasting at eMarketer, set forth to model TikTok’s growth for 2021, he thought it had to slow down. People used TikTok for 38.6 minutes each day in 2020, approximating Facebook’s all-time high of 39.8 minutes. That was a year of lockdowns. And […] Bigtechnology May 13, 2022May 19, 2022 4 min read Marketing: SocialTikTokTechnology & InnovationMeta (Facebook)PodcastsTwitterConsumersBigTechESG and CSRData & InsightsEconomyCryptoTrends: TechMetaverseNFTDept. HBCStreamingMarketing: BroadcastGoogleExecutivesDeliveryBankruptcyOperations & Supply ChainPartnershipsDept. NonfoodAutonomous Vehicles 0 Saving Bookmark this article Bookmarked
Media & Marketing Here Are the Makings of a Viral Product | Salsify Over the last couple of years, TikTok has become one of the most pervasive social media platforms — driving everything from what users wear to what they eat and buy. Salsify May 12, 2022May 12, 2022 < 1 min read Marketing: SocialTikTokESG and CSR 0 Saving Bookmark this article Bookmarked
Media & Marketing Taco Bell Success is What Goes Around Comes Around Success does leave clues and at Taco Bell they know that consumer focused interactive participatory marketing food Marketing drives customer engagement driving top-line sales and bottom-line profits according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. At the intersection of yesterday’s menu, older customers, industry buzz, and social media Taco […] Grocerant Guru May 11, 2022May 11, 2022 3 min read Marketing: SocialInternational - North AmericaRestaurantsDept. GroceryData & InsightsDept. PetTikTokPepsiCoShoppersTwitterDeliveryDoorDashESG and CSRMeta (Facebook)Food DeliveryConsultingConsumersTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Media & Marketing McDonald’s Out of this World Marketing If you are wondering if niche marketing has hit a new high or new low it just might depend on what cards you are delt. Most of you have read, Micro Trends, the small forces behind tomorrow’s big changes by Mark J. Penn. While you may understand that big-rich ‘data’ is the solution to all […] Grocerant Guru May 10, 2022May 10, 2022 2 min read Dept. GroceryData & InsightsMarketing: SocialRestaurantsTikTokPredictions and ForecastsMeta (Facebook)Dept. FreshConsumers 0 Saving Bookmark this article Bookmarked
Media & Marketing Quick tips for working with TikTok influencers The most important step is finding the right influencers to speak to your audience. Here’s how. If you’ve never worked with TikTok influencers before, the whole affair can seem daunting, from finding the right people to paying the right price or producing the right content. But it really doesn’t have to be scary. Let Rome […] PR Daily May 9, 2022May 9, 2022 2 min read Marketing: SocialTikTokESG and CSRHealth & WellnessTwitterTargetMarketing: BrandAgencies 0 Saving Bookmark this article Bookmarked
Media & Marketing Taco Bell asks diners to swap out mundane meals via TikTok dance challenge “Taco Swap” builds on an effort that helped to drive the highest sales week in the chain’s history and represents another bid to be closer to youth culture. MarketingDive May 9, 2022May 9, 2022 < 1 min read TikTokRestaurantsMarketing: Social 0 Saving Bookmark this article Bookmarked
Department & Category Specialty Food Association Announces 2022 sofi™ Award Winners NEW YORK, NY (May 9, 2022) The Specialty Food Association (SFA) has revealed the winners of its 50th Annual sofi™ Awards, a celebration of culinary excellence and creativity. Available only to product-qualified members of the SFA, the sofi Awards were judged at the Food Innovation Center at Rutgers University (FIC), the SFA’s partner for the […] Specialty Food Association May 9, 2022May 9, 2022 2 min read Dept. GroceryMarketing: SocialTechnology & InnovationDept. BeverageIndustry Conferences and EventsMeta (Facebook)VendorsPartnershipsPodcastsTikTokTrends: Food and BeverageTwitterConsumers 0 Saving Bookmark this article Bookmarked
Media & Marketing Xbox levels up mobile app through stories feature Following Microsoft’s announcement that it may bring ads to its gaming platform, Xbox is taking a TikTok-like approach to user content. MarketingDive May 5, 2022May 5, 2022 < 1 min read TikTokMarketing: Social 0 Saving Bookmark this article Bookmarked
Channel: Delivery Instacart Sees Post-Pandemic Growth Slowing Bloomberg has a piece in which it writes that “while Instacart sales are still higher compared to pre-pandemic levels, its year-over-year sales growth and average sales per customer are declining. However, Instacart is continuing to see sales growth in some metro areas like Dallas, Philadelphia, and New York.” There are a number of reasons for […] MorningNewsBeat May 5, 2022May 5, 2022 < 1 min read InstacartDeliveryCOVID19Data & InsightsWhole FoodsShoppersResults & InvestmentStart UpsAmazonCompetitionMarketing: SocialExecutivesDept. NonfoodPartnershipsTikTokMarketing: In Store 0 Saving Bookmark this article Bookmarked 4
Media & Marketing TikTok’s new premium ad unit aligns brands with top 4% of videos TikTok Pulse is bought at a fixed CPM and on a reservation basis, speaking to the app’s efforts to cater to deeper-pocketed advertisers at the NewFronts. MarketingDive May 5, 2022May 5, 2022 < 1 min read TikTokMarketing: Social 0 Saving Bookmark this article Bookmarked
Media & Marketing TikTok Publishes New Guide to Collaborating with Creators on Ad Campaigns The guide provides a range of insights and tips to help in your creator collaboration efforts. Social Media today May 3, 2022May 3, 2022 < 1 min read TikTokMarketing: SocialData & Insights 0 Saving Bookmark this article Bookmarked
Technology & Innovation April: top ten coolest retail technology plays RTIH Editor, Scott Thompson, brings you his stand out ‘future of retail’ systems deployments from last month, including NFT collections, checkout-free stores, and TikTok shopping events. Wakefern Food Corp. Wakefern Food Corp., the largest retailer owned cooperative in the US, has announced a pilot with Simbe Robotics to deploy its business intelligence solution, Tally, at […] Retail Technology Innovation Hub May 3, 2022May 3, 2022 3 min read Technology & InnovationCryptoMarketing: SocialNFTTwitterDept. ApparelMetaverseTech: CashierlessTrends: TechDept. GroceryTikTokInternational - UKDept. BeverageAlimentation Couche-TardCircle KMeta (Facebook)AmazonExecutivesBrick and MortarWakefernTech: RoboticsMarketing: In StoreShoppersPartnershipsCompetitionDept. Adult BevDept. Toys & GamesDept. Natural / OrganicDept. HBCGoogleMerchandisingStore LocationData & InsightsPredictions and ForecastsPricing & PromotionsTech: AR and VRTrends: RetailDept. NonfoodAhold Delhaize 0 Saving Bookmark this article Bookmarked
Media & Marketing Twitter Use Appears to Be on the Rise Among US Youth Facebook continues to be the most widely used social media brand in the US, according to survey results contained in the latest Infinite Dial report [pdf] from Edison Research, produced in partnership with Wondery and ART19. But while Facebook usage is flat, other platforms are growing in adoption, per the results. marketingcharts.com May 2, 2022May 2, 2022 3 min read Marketing: SocialTwitterTikTokESG and CSR 0 Saving Bookmark this article Bookmarked 5
Media & Marketing Sweetgreen’s ambassador team adds NBA’s Devin Booker with TikTok-inspired spot A celebrity-backed “Create Your Own” campaign looks to boost the chain’s digital orders, which made up 65% of sales last quarter. MarketingDive May 2, 2022May 2, 2022 < 1 min read TikTokMarketing: Social 0 Saving Bookmark this article Bookmarked
Media & Marketing IRI partners with TikTok on media measurement CHICAGO — IRI is partnering with TikTok to deliver custom marketing and media mix effectiveness insights to consumer retailers and manufacturers that advertise on the platform. Through this partnership, IRI will incorporate TikTok’s aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix. Optimized specifically for marketing mix models, the reports will help provide retail […] MMR April 29, 2022April 29, 2022 2 min read Marketing: SocialTikTokInsight ProvidersPartnershipsExecutivesData & InsightsConsumersAI / ML 0 Saving Bookmark this article Bookmarked
Media & Marketing Five questions for Seb Robert, Gophr CEO and Founder RTIH asks major players in the retail technology space for their thoughts on the industry, and throws in a random question to keep them on their toes. This time around, our five questions go to Seb Robert, CEO and Founder at same day and last mile delivery specialist Gophr. RTIH: Looking at the hottest retail technologies […] Retail Technology Innovation Hub April 29, 2022April 29, 2022 5 min read Marketing: SocialTechnology & InnovationTwitterTrends: TechMetaverseDeliveryExecutivesSustainabilityTikTokDept. NonfoodNFTESG and CSRAmazonHealth & WellnessQ CommerceTescoBrick and MortarDept. Toys & GamesShoppersblockchainPredictions and ForecastsOperations & Supply ChainPhilanthropyInternational - UKResults & InvestmentRestaurantsDept. GroceryStrategyTech: RoboticsTrends: Food and BeverageConsumersCryptoData & InsightsDept. Adult BevDept. ApparelDept. PetAgencies 0 Saving Bookmark this article Bookmarked
Media & Marketing TikTok is Now Teens’ Favorite Social Media Platform Instagram is the third-favorite, but the most widely used on a monthly basis. It has finally happened: after 6 years at the top, Snapchat has ceded its position as teens’ favorite social media platform in Piper Sandler’s Taking Stock with Teens survey, with TikTok taking over as of the latest, Spring 2022, edition. One in 3 […] marketingcharts.com April 28, 2022April 28, 2022 3 min read Marketing: SocialTikTokESG and CSRMeta (Facebook) 0 Saving Bookmark this article Bookmarked 5
Media & Marketing TikTok deepens AR investment with Camera IQ tools Estée Lauder’s Smashbox and Cartoon Network piloted the new tech, the latter of which notched 4 million views from an AR effect without paid promotion. MarketingDive April 28, 2022April 28, 2022 < 1 min read TikTokResults & InvestmentMarketing: SocialDept. NonfoodTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Media & Marketing Soda Folk climbs onboard new TikTok Shop marketplace Soda Folk will this week debut live on TikTok as the social media giant’s first soft drinks partner. The brand’s US inspired sodas are now shoppable on TikTok’s new live streams hosted by the platform’s top influencers and creators. Additionally, users can shop through short videos and via a product showcase tab on the Soda […] Retail Technology Innovation Hub April 28, 2022April 28, 2022 2 min read Dept. BeverageMarketing: SocialTikTokTwitterRestaurantsPartnershipsESG and CSRDept. Adult BevGopuffFood DeliveryPhilanthropyQ CommerceShoppersInternational - UKDelivery 0 Saving Bookmark this article Bookmarked
Media & Marketing TikTok is eating Facebook from the inside WASHINGTON (Reuters Breakingviews) – Last year, Facebook had a TikTok problem. This year, it has several. The Chinese-owned video app is eating Mark Zuckerberg’s social network from the inside, first by luring its users and now by challeng NASDAQ - Tech April 27, 2022April 28, 2022 < 1 min read Marketing: SocialMeta (Facebook)TikTokESG and CSR 0 Saving Bookmark this article Bookmarked
Department: Food Your Daily QuickWit (5/20): Top Retail News Yesterday's top retail news and most read stories Written by RetailWit May 20, 2022May 20, 2022 Saving Bookmark this article Bookmarked
Channel: Delivery Channel: Delivery Department & Category Channel: Ecommerce & Digital Acquisitions, Divestitures & Mergers Corporate Strategy Corporate Finance Partnerships & Alt Profit Department: Food Data & Insights International Shopper & Customer Technology & Innovation Trends & External Forces Merchandising Operations & Supply Chain Stores & Formats Flink, the German instant grocery upstart, snaps up France’s Cajoo for ~$93M, takes fresh Carrefour funding, sources say at $5B valuation Instant grocery startups sprang up and grew like weeds during COVID-19, fueled by consumers opting to practice social distancing and ready to order their food and sundries at the tap of an app, and VCs seeing an gap in the delivery market that had yet to be definitively filled. Now, perhaps inevitably, comes the consolidation. Written by Tech Crunch May 20, 2022May 20, 2022 Saving Bookmark this article Bookmarked
Channel: Mass Channel: Mass Data & Insights Shopper & Customer Trends & External Forces Battle of the titans: Walmart marketplace shows big gains against Amazon Get a by-the-numbers view of Walmart's remarkable e-commerce growth and seller profitability. Written by Future of Commerce May 20, 2022May 20, 2022 Saving Bookmark this article Bookmarked
Shopper & Customer Agencies & Vendors International Shopper & Customer Associates & Employees Lowest consumer confidence for nearly 50 years A consumer confidence monitor that has been running since 1974 recorded its lowest-ever score this month. The well-established GfK index was down to -40 for May, meaning consumers are less confident now than at any time for nearly half a century. Joe Staton, client strategy director at GfK, said: “This comes as UK unemployment hits […] Written by Talking Retail May 20, 2022May 20, 2022 Saving Bookmark this article Bookmarked
Department & Category Channel: Ecommerce & Digital Channel: Restaurants Department: Food Media & Marketing Data & Insights International Shopper & Customer Trends & External Forces Success Does Leave Clues for Food Retailers Giving credit where credit is due. The grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top-line sales and bottom-line profits in every channel of retail foodservice. According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® the recent insights by the NPD group show just have important the […] Written by Grocerant Guru May 20, 2022May 20, 2022 Saving Bookmark this article Bookmarked