1. Media & Marketing

Walmart+ enlists celebrity moms to answer TikTok questions for Mother’s Day

Written by Posted on Less than 0 min read

Paris Hilton, Whitney Cummings and others will offer advice in the second iteration of the retailer’s “Mother of All Savings Memberships” campaign.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing
  2. Technology & Innovation

Maybelline blends music and makeup for Roblox experience

“Makeup Your Mix” touts minigames, exclusive music, virtual makeup looks and the opportunity to explore the brand’s products in creative ways. Dive Brief: Maybelline New York is targeting music and gaming communities with the launch of an interactive Roblox campaign, “Makeup Your Mix,” according to a press release. The effort was made in partnership with artificial intelligence (AI) […]
< 1 min read
0
  1. Partnerships & Alt Profit

Bud Light looks to rebound from controversy with huge summer push

The brand’s largest media spend to date comes in the wake of backlash over a partnership with a transgender influencer that negatively impacted sales. View Original Article Marketing: Social Media Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. CPG: Food & Bev

Frito-Lay reaffirms commitment to diverse creators with new campaign

Created with Michael B. Jordan’s agency Obsidianworks, “My Joy” showcases stories of joy across fashion, music, food, art and sports. View Original Article PepsiCo Dept. Grocery Dept. Apparel MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Holiday & Events

‘Treat yourself’ culture: Here’s what the numbers say

Holiday spending habits at the end of last year bring into focus the need for messaging around “the importance of you,” per the Why Group. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Technology & Innovation

Microsoft brings generative AI to CRM product suite

A new solution called Copilot draws on OpenAI tech to help marketers generate fresh email content and more quickly build customer service tools.   View Original Article Dept. Fresh Marketing: Direct & Personalization Technology & Innovation Shoppers Dept. Nonfood ChatGPT MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Channel: Delivery

Toyota stresses shared moments, utility in ads across Uber Eats, ride apps

The 2024 Toyota Grand Highlander has a branded storefront on Uber Eats while a playable ad in Uber’s ride app lets users fill up the car’s trunk. View Original Article Ubereats Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Shopper & Customer

Forget Gen Z: MoonPie targets extraterrestrials in need of a treat

Following July’s congressional hearings on UAPs, the snack brand and AOR Tombras devised outdoor ads that allegedly can only be read by aliens. View Original Article Dept. Grocery Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Sociable: Google renames ‘in-stream’ video ads amid YouTube controversy

A recent report claimed that Google has misled advertisers with incorrect metrics on in-stream ads. View Original Article Marketing: Social Media Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Holiday & Events

Foot Locker hypes up holidays with major brands, NBA stars

The campaign features Nike, Puma and Adidas alongside basketball’s biggest names and arrives as the retailer launches a sneaker-focused brand platform. View Original Article Dept. Apparel Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Instacart earns MRC accreditation as retail media competition heats up

The Media Ratings Council has granted accreditation for the company’s impression, click and viewability metrics across several ad formats. View Original Article Editor's Choice Delivery Instacart Marketing: Retail Media Marketing: UGC Competition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

M&Ms celebrates (almost) Super Bowl champions with diamond-encrusted ring

As part of its big game push, the candy brand is giving three NFL Hall of Famers rings fit with factory-made diamonds forged from peanut butter. View Original Article Holiday & Events Amazon MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Data & Insights

Brandtech Group acquires Jellyfish to create $1B digital marketing agency

The deal brings major digital marketing platform expertise that Brandtech Group can apply across its global network to connect content, data and media. View Original Article Agencies Data & Insights Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Uncategorized

Tinder enlists ‘Mean Girls’ actor to help users dodge toxicity

In a nod to an iconic “Mean Girls” reference, the dating app and actor Jonathan Bennett on Oct. 3 shared safety tips to help users dodge online scams. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Corporate Strategy

Coke names new marketing lead for North America amid strategy shift

The appointment is one of several leadership changes taking effect in January as the company tries to reduce complexity and improve speed. View Original Article Strategy Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Corporate Strategy

Disney names first chief brand officer at transitional point

One of Asad Ayaz’s first big tasks is overseeing a centennial celebration campaign, a moment CEO Bob Iger described as “noteworthy and consequential.” View Original Article Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Department: Consumer Durables

Spanx pushes into apparel with first-ever global campaign

Timed to Women’s History Month, “We Live in Spanx” spans digital and out-of-home and nods to the many roles women are often juggling at once. View Original Article Dept. Apparel Marketing: OOH MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Nike commits to bolder brand marketing as part of rebound plan

The Summer Olympics will serve as a showcase for some of the sportswear giant’s most impactful marketing in years, executives said. View Original Article Dept. Apparel Holiday & Events Executives Marketing: Brand MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

American Eagle, E.l.f. promote denim-inspired makeup collection on TikTok

The limited-edition offering is joined by a social media campaign, “From Selfie to Belfie,” that yields an original song, custom TikTok filter and sweepstakes. View Original Article Marketing: Social Media TikTok ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Uncategorized

State Farm conjures celebrities for biggest creative launch in 3 years

Jimmy Fallon and Ludacris are summoned, genie-like, as people react to situations that require insurance in ads from new agency Highdive. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Agencies & Vendors

Mobile’s influence on digital commerce soars, study finds

Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases seeing increased value in Q4, according to Comscore. View Original Article Insight Providers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
Next