Agencies & Vendors

Articles about agencies and vendors in retail and CPG.

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  1. Agencies & Vendors
October is National Disability Employment Awareness Month. It’s a time to recognize the many contributions people with disabilities have made to the workforce and economy. It’s also a time to acknowledge the ways in which the workforce can support the advancement of this community. For me, honoring this month is especially important. For far too […]
  1. Agencies & Vendors
If you’re running a successful B2B company, your sales operations (sales ops) crew is likely the unsung hero of your sales process. Business leaders sometimes make the mistake of seeing sales operations (increasingly known as revenue operations) as a cost instead of a potential revenue driver. But companies in the know, like Snowflake and McAfee, […]
  1. Agencies & Vendors
COLUMBUS, Ohio–(BUSINESS WIRE)–Columbus Consulting, one of the retail industry’s leading consulting firms, is celebrating its 20th year in business. The firm has grown to a team of over 200 industry experts serving over 300 clients globally, across all product categories and channels of distribution. “We believe success comes down to treating each client individually,” said […]
  1. Agencies & Vendors
Shoppers can now buy Bitcoin at several Walmart stores in the USA. They can purchase the cryptocurrency at Coinstar machines, enabled by Coinme. “Coinstar, in partnership with Coinme, has launched a pilot that allows its customers to use cash to purchase Bitcoin,” Walmart Communications Director Molly Blakeman told CoinDesk. “There are 200 Coinstar kiosks located […]
  1. Agencies & Vendors
Today’s guest post comes from Scott Johnsen, VP of Product at Kalderos. Scott discusses the advantages of using artificial intelligence and machine learning to efficiently process reimbursement data and avoid duplicates. Learn more about Kalderos’ solutions to solve drug discount management challenges at scale during a free webinar on November 17: The Power of the Platform: […]
  1. Agencies & Vendors
  The halo of ‘better-for-you’ continues to be top of mind with Gen Z and Millennial Americans. Young parents are constantly looking for better for my baby, better for my child, food and associated products according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. It’s at the intersection the Gen Z, Millennial […]
  1. Agencies & Vendors
Gone are the days of consumers who prefer to visit retail locations to research, upgrade, or purchase their smartphones. Research indicates that just 25% of consumers go to a CSP’s physical storefront for product research. And a mere 31% of shoppers make an in-person purchase. Telco retail trends data shows that digital channels are skyrocketing […]
  1. Agencies & Vendors
Without hesitation, most of us would agree that our expectations from online retailers have changed significantly since the advent of the digital transformation. Retail giants like Amazon and Walmart now offer two-day to same-day shipping and that’s shaped consumer expectations on a broad scale. What’s shocking? Retail has experienced more developments made in the last […]
  1. Agencies & Vendors
British consumers have global tastes – and the COVID-19 crisis appears to have further whetted their appetites for international products. The influential British magazine Retail Week has identified the desire for more adventurous flavours in food and drink as a critical trend for U.K. retail in 2021, enabling consumers unable to travel internationally to taste […]
  1. Agencies & Vendors
The global vice president and mother offers advice for aspiring leaders to build their careers. What is the path for aspiring communicators to rise to the top of the profession? “I believe careers are a bit like a chess game,” Allyson Park, global vice president of corporate affairs for Mars Wrigley, shared in an interview […]
  1. Agencies & Vendors
RETHINK Retail’s Solution Spotlight shines a light on industry vendors and what makes them distinct. This vendor spotlight is on 84.51˚, a retail data science, insights and media company that helps the Kroger company, CPG companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered […]
  1. Agencies & Vendors
Cara Pratt, senior vice president of Kroger Precision Marketing at 84.51°, tells sister publication Marketing Dive about why the platform enables brands to use their demand-side platform of choice.
  1. Agencies & Vendors
CHICAGO–(BUSINESS WIRE)–IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today released new data on availability of a basket of five Thanksgiving-related grocery categories across stores nationally. “As the holiday season approaches and widespread supply chain challenges continue to impact industries across the economy, IRI is tracking a basket […]
  1. Agencies & Vendors
The power to engage and inspire consumers involves innovative grit, and brands around the world aspire to rise above the rest by creating ads that consumers simply can’t bypass. Lofty aspirations aside, however, we know there will always be at least some resistance to advertising—no matter how inspiring it may be. Advertising remains vital to […]
  1. Agencies & Vendors
Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. An effective alternative to paid advertising is search engine optimization (SEO), which allows your small business to stay competitive and keep costs relatively low. All it takes are the seeds of a robust strategy, a […]
  1. Agencies & Vendors
AWS Panorama Appliance allows customers to use existing on-premises cameras and analyze video feeds in edge environments to improve quality control, optimize supply chains, and enhance consumer experiences Accenture, Cincinnati/Northern Kentucky International Airport , Deloitte, Sony, Tyson Foods,
  1. Agencies & Vendors
Over the last two years, Gen Zers and millennials changed mobile carriers or internet service providers (ISPs) nearly two times more than Gen Xers and baby boomers, according to a Salesforce Consumer Sentiment Survey. This spells trouble for traditional communications service providers (CSPs) still holding out hope for a committed-for-life customer base.  Today, younger generations […]
  1. Agencies & Vendors
Netflix’s Reed Hastings leans on it. So does SoftBank founder Masayoshi Son. As did Howard Schultz when he ran Starbucks. It has been well-documented that these renowned business leaders have relied on one thing to drive their business decisions: gut instinct. They’re not alone. Oprah Winfrey once said mistakes happen when she doesn’t listen to […]
  1. Agencies & Vendors
INTRO TO ANALYTIC INDEX WEBINAR November 9th, 2:00 pm EST While Analytic Index may be most well known for our research publications, there is a lot more to our business. In this webinar, we are excited to give you a full introduction to our business including: A brief history of how we got started and […]
  1. Agencies & Vendors
What Are Product Attributes? Attributes are a unique combination of claims, certifications, nutrition facts, ingredients, allergens, brand positioning, and consumer ways of eating to deliver a complete view of the factors driving consumer decisions. SPINS Product Intelligence offers a variety of attribute types for products across the health and wellness market. Get to know more […]
  1. Agencies & Vendors
NEW YORK — As COVID-19 is set to impact yet another holiday season, a return to some pre-pandemic spending levels is expected to bring holiday cheer. For 36 years, Deloitte has been examining consumer behavior and sentiment ahead of retail’s crucial holiday shopping season. To gain additional perspective on the changing landscape, supply chain challenges and inflation, […]
  1. Agencies & Vendors
Emerging Brands Shopper Statistics & Behaviors You Need to Know [Infographic] Ryan Riccordel… Thu, 10/14/2021 – 10:51am Emerging brands, listen up! Shoppers are eager to discover smaller, lesser-known brands for a new and exciting buying experience. We surveyed 1,000 emerging brands shoppers and learned that, among first-time buyers of an emerging brand, 89% were likely […]
  1. Agencies & Vendors
With so much discussion in the media industry about equity for the Black community, it’s no wonder that historically Black colleges and universities (HBCUs) have taken center stage. These schools continue to meet the demand for safe space by placing African American culture at the center of their collegiate experiences—and their influence extends beyond their […]
  1. Agencies & Vendors
Own label products could be set for a boom in sales as inflation looms, according to a leading analyst. IRI (Information Resources Inc) says in one of its twice-yearly reports on demand signals for fast moving consumer goods (FMCGs) that forthcoming price increases might mean own label goods increase sales. But any own label boost […]
  1. Agencies & Vendors
Consumer Drug Take-Back Milestone — Half A Million Pounds Collected! Kirk Herweck, … Mon, 10/18/2021 – 9:57am Half a million pounds. It sounds like a lot, but how much is it? Half a million pounds is equivalent to two and a half blue whales, a 2,500 square foot home or a locomotive engine. That’s how […]

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  1. Agencies & Vendors
Kroger launches private targeted marketing platform. Big news coming from 84.51 / KPM. The platform allows clients to use their demand-side platform (DSP) of choice. Data is money, and Kroger has blown open the doors for extending first-party data beyond their walled garden—while maintaining (shopper) privacy and control.  Amazon gives third-party sellers access to more […]
  1. Agencies & Vendors
Solution enables brands to target relevant shoppers, optimize performance against actual retail sales The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, has rolled out a new private programmatic advertising marketplace. The Kroger Private Marketplace enables agencies and brands to target consumers by applying Kroger audience data to programmatic campaigns on […]
  1. Agencies & Vendors
Albertsons posts Q2 earnings beat. ID sales +1.5% (2 year stacked: 15.3%); digital sales +5% (2 year stacked: +248%). They announced a strong quarterly dividend of 20% and raised FY2021 outlook.  Gross profit margin decreased 28.6% (fuel, inflation, supply chain costs). Albertsons spoke to their transformation strategy and, specifically, called out modernizing their technical infrastructure […]

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