Agencies & Vendors

Articles about agencies and vendors in retail and CPG.

  1. Agencies & Vendors
Home décor and furniture retailer Kirkland’s has updated its transformation strategy, and the company’s new partnership with Beyond, Inc. is now a central pillar of that effort.   For going on two years, Kirkland’s has been working to improve its performance through a combination of inventory refreshes and marketing adjustments. Those efforts got a big […]
  1. Agencies & Vendors
Happy employees create a more successful retail environment, but one survey has found that nearly one in every two frontline employees are unhappy with their job due to low pay, inflexible hours, poor leadership and a lack of growth opportunities. As the retail industry continues to struggle with high employee turnover, Best Buy and Hot Topic are tackling […]
  1. Agencies & Vendors
Abracadabra! Small pharmacies have ghosted Medicare Part D’s preferred networks—no farewell party, no breakup text, just a quiet exit. A few months ago , DCI highlighted how the largest pharmacy chains are participating as preferred cost sharing pharmacies in the 2025 stand-alone prescription drug plan (PDP) networks. Today, we update our exclusive analysis of how […]
  1. Agencies & Vendors
With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumer’s attention and lead them where we want them to go. More and […]
  1. Agencies & Vendors
In the complex world of product distribution, maintaining a harmonious relationship between distributors and manufacturers is essential for business success. However, this partnership is not without its challenges. From inconsistent product quality to communication gaps, distributors often face hurdles that can impact their operations and reputation. Understanding these challenges is crucial for manufacturers who strive […]
  1. Agencies & Vendors
Early in my marketing career, at General Mills, we used to hold focus groups in a Minneapolis suburb called Eden Prairie. I once overheard a couple of our agency partners jokingly refer to this focus group ritual as going to see the “Oracles of Eden Prairie.” Whether new products, campaign strategy, or ad creative, the […]
  1. Agencies & Vendors
Landsec has extended its partnership with Ocean Outdoor which manages the digital out of home (DOOH) contract for Piccadilly Lights in London. Under the terms of the agreement, Ocean will continue to manage content for the advertising DOOH screen well into the next decade, and work with Landsec on The Venue which sits beneath the […]
  1. Agencies & Vendors
Today’s guest post comes from Angie Franks, CEO at Kalderos Angie describes the compliance challenges that stakeholders face in managing the complex interactions of the 340B Drug Pricing Program, the Medicaid Drug Rebate Program, and IRA’s Maximum Fair Price and inflation rebate provisions. She explains how clean, comprehensive claims data can resolve these issues. To learn […]
  1. Agencies & Vendors
Omnichannel is the new reality for brands and retailers of all sizes and product types. Results from Retail TouchPoints’ annual Omnichannel & Fulfillment Survey show that most respondents conduct business through an average of three different channels — and for 35% of them, marketplaces are critical to building brand awareness and driving business growth. In […]
  1. Agencies & Vendors
Uniqlo has partnered with Feeding America to help provide 2 million meals to the organization’s local partner food banks across the U.S. Through Dec. 31, 2025, Uniqlo has committed to a minimum donation of $200,000 to the Feeding America organization. The fast fashion retailer will donate $150,000 up front, with the remaining $50,000 to be […]
  1. Agencies & Vendors
Food prices are expected to remain volatile through 2025, says Inverto, the procurement and supply chain management subsidiary of Boston Consulting Group. Inverto says that the long-term trend towards more extreme weather events will continue to hit regional crop yields causing sudden price spikes. A… This story continues at Food prices expected to remain volatile, […]
  1. Agencies & Vendors
Valentine’s Day is almost here! So, it’s time for our romantic review of plan sponsors’ sweetheart: the accumulators and maximizers that divert manufacturers’ copay support payments away from patients—and toward plans and PBMs. As of late 2024, more than 40% of commercially insured lives were in plans that utilize a copay accumulator or a maximizer. […]
  1. Agencies & Vendors
MarketLeap, an AI driven platform that aims to simplify and scale D2C e-commerce, has announced an $8.3 million Series A funding round led by Smedvig Ventures, with participation from Expon Capital, Motier Ventures and business angels including former executives from Amazon, SoftBank, and Unilever.  The capital injection will allow the company to accelerate platform development […]
  1. Agencies & Vendors
Kanye West’s Yeezy online store has been taken down by Shopify following the sale of swastika t-shirts. The musician and entrepreneur reportedly splashed out $2 million on a single advert which aired during the Super Bowl at the weekend, directing people to his website where the t-shirts were being sold. “So what’s up, guys? I […]
  1. Agencies & Vendors
  The line between restaurants and food retailers is growing ever thinner. The battle for America’s food dollars has intensified as consumers embrace fresh, prepared, ready-2-eat (RTE) and heat-n-eat (HNE) options available across a rapidly expanding spectrum of retail channels. Convenience stores, chain drug stores, grocery stores, club stores, mass merchandisers, vending machines, and even […]
  1. Agencies & Vendors
In this episode, the CPG Guys review all of the television ads that played in Super Bowl 59, February 9, 2025. This episode is sponsored by Recess – ‘helps CPG brands connect with their key retail shoppers, delivering experiential sampling in high-impact locations like gyms, colleges and community events to drive trial and conversion. Now […]
  1. Agencies & Vendors
  The restaurant industry has long relied on food marketing calendars to drive menu innovation, seasonal promotions, and consumer engagement according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. But in a politically charged environment where tariffs, supply chain disruptions, and fluctuating commodity prices loom large, menu planning in TRUMP 2.0 could […]
  1. Agencies & Vendors
PVSB himself is the guest in this episode as the tables are turned and he is interviewed by Lucas Barros, Head of Walmart Connect Chile. This episode was recorded in December 2024 at the Walmart Chile Accelerate Suppliers Summit. Find Lucas Barros on LinkedIn here: https://www.linkedin.com/in/lucas-barros-631955103/ Find Walmart Connect Chile on Linkedin here: https://www.linkedin.com/company/walmart-connect/ Find […]
  1. Agencies & Vendors
  In today’s hyper-competitive restaurant landscape, operational efficiency and customer satisfaction walk hand-in-hand. Yet, labor costs—a significant part of operating expenses—sit at the heart of every restaurant’s service and pricing strategy according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. At the intersection of service quality and price sensitivity, restaurants either win […]
  1. Agencies & Vendors
Today’s guest post comes from Richard Faris, Chief Strategy & Growth Officer at PANTHERx Rare Pharmacy. Richard outlines the key factors for commercialization success when a manufacturer launches treatments for rare and orphan diseases. He explains the key considerations for choosing a specialty pharmacy network design, selecting the right pharmacy partners, and establishing patient services […]
  1. Agencies & Vendors
Norway’s radio landscape witnessed subtle shifts in 2024, as revealed by Nielsen’s Radio Audio Measurement Report Norway 2024. While overall listenership saw a slight decline, certain demographics and listening patterns demonstrated resilience and even growth in this evolving audio ecosystem. Nielsen PPM audio measurement made significant development changes in 2024. The PPM Wearables were gradually […]
  1. Agencies & Vendors
Total Till sales grew at UK supermarkets (+5.3%) in the last four weeks ending 27 January 2025, up from +3.6% recorded in December, according to new data released today by NielsenIQ (NIQ). With a better outlook on food inflation (+1.6%) compared to last year (+6.4%),… This story continues at Steady food retail sales in January, […]
  1. Agencies & Vendors
Source: Unlisted (EZ Newswire) Palo Alto, CA — In today’s housing market, where inventory is low and competition is high, buyers often find themselves frustrated with the lack of options. At any given moment, only about 5% of homes in the U.S. are actively listed for sale, yet these homes receive nearly all the attention […]
  1. Agencies & Vendors
Extreme weather events, such as the devastating fires in Los Angeles in January 2025, are becoming an increasingly frequent part of daily life, as explored in Nielsen’s recent climate change report. These events not only disrupt communities, but also highlight the critical role of trusted local media. Los Angeles’ local television stations, their digital platforms, […]

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  1. Agencies & Vendors
1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
  1. Agencies & Vendors
A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
  1. Agencies & Vendors
IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […]
  1. Agencies & Vendors
There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […]

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