Agencies & Vendors

Articles about agencies and vendors in retail and CPG.

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  1. Agencies & Vendors
MPB Careers: The Home Depot – Manager Packaging Design LOCATION: Atlanta, GACATEGORY: MarketingTYPE: CorporateJOB ID: 152764 JOB DESCRIPTIONPOSITION PURPOSE The Manager, Packaging Design position will lead a team of creative agency partners that will be responsible for the design direction and execution of all private label packaging across The Home Depot enterprise. Responsibilities include initiating, […]
  1. Agencies & Vendors
Consumers expect personalized experiences.  Yet they also grate at attempts by marketers to collect personal data about them to deliver these personalized experiences.  That’s a paradox that marketers increasingly have to navigate. There’s a fine line between cool and creepy, between personalization and stalking. For years, the default mode in marketing was to collect as […]
  1. Agencies & Vendors
  At the intersection of branded food sales and consumer demand grocerant niche Ready-2-Eat and Heat-N-Eat food continues to resonate with consumers.  While new avenues of distribution continue to open-up driving customer trial, the frozen food court is increasingly playing a larger and larger role for many families according to Steven Johnson, Grocerant Guru® at […]
  1. Agencies & Vendors
Yesterday, we released The Forrester Wave™: Application Modernization And Migration Services, Q3 2021. We looked at the 14 most significant vendors — Accenture, Atos, Capgemini, Cognizant, Deloitte, EPAM, EY, HCL Technologies, IBM, Infosys, Larsen & Toubro Infotech (LTI), NTT DATA, Tata Consultancy Services (TCS), and Wipro — in the market and evaluated them across 26 […]
  1. Agencies & Vendors
Future fit organizations are quickly adopting hybrid and native clouds, automating wherever possible, and bringing their agile and DevOps practices to a more mature and broader level. At the same time, testing tools, testing practices, and testing software IP developed by vendors have all increased the infusion of AI. The consequence is that ruthless or […]
  1. Agencies & Vendors
  Now that Dollar General operates more than 17,408 stores in 46 states you would think they would act like most legacy brand retailers but they don’t. Dollar General since its inception has sought after a product and price point differentiation that consumers have been migrating too according to Steven Johnson, Grocerant Guru® at Tacoma, […]
  1. Agencies & Vendors
As Uber continues to build out its logistics business, Uber Freight will acquire Transplace for $2.25 billion, including up to $750 million in Uber Technologies common stock with the remainder in cash from TPG Capital. . The combined companies will seek to combine Uber Freight’s network of digitally-enabled carriers with the Transplace shipper technology and […]
  1. Agencies & Vendors
Your Retail Marketing Platform Should Power In-Store Media Just as Effectively as It Does Online Advertising Kate Barnhill,… Thu, 07/22/2021 – 1:13pm In a recent article, Steve Ustaris, VP Marketing at Inmar Intelligence, published his thoughts on the next step beyond retail media networks as a phase III – Retail Marketing Platforms. Reaching shoppers inside […]
  1. Agencies & Vendors
As is expected with any new market segment or capability, questions about Extended Detection & Response (XDR) abound. I wrote this blog to answer a few of the more common questions I’m getting from Forrester clients and from security vendors that are trying to figure this space out. What is XDR?  An incredibly simplified way […]
  1. Agencies & Vendors
NEW YORK — Former CVS Health executive Maly Bernstein has been named named  chief executive officer of Bluemercury, a Macy’s Inc. retail brand, effective September 13. Maly Bernstein   She will oversee the growth and strategy of all aspects of Bluemercury, from its digital platform to stores. She will report to Tony Spring, chairman and […]
  1. Agencies & Vendors
  How long has your company been in business? I bet for most of you it has not been 100 years?  You don’t have to be the largest company in your niche to be successful, but you do have to stay relevant according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  Too […]
  1. Agencies & Vendors
MPB Careers: Lowes Home Improvement Packaging – Opns Project Manager Job Description Job Summary: The primary purpose of this role is to coordinate and lead the packaging, signage, in-store display and other creative and marketing collateral for Lowe’s private brands. This includes responsibility for managing multiple creative and production processes and ensuring that all work […]
  1. Agencies & Vendors
Consumer shopping habits have shifted irreversibly towards ecommerce in the past two years. For many, every day has become a holiday as new packages arrive from their favorite online retailers. One surprising aspect of this shift is how retailers have adapted their businesses in response. According to Mirakl’s Enterprise Marketplace Index (“the Index”), while traditional […]
  1. Agencies & Vendors
SAN FRANCISCO — Do it Best, a total source co-op in the independent home improvement industry, is partnering with RangeMe to make it even easier for potential new vendors to gain visibility for their innovative products. The Do it Best Merchandising team said it is committed to continually reviewing new products to find the very best […]
  1. Agencies & Vendors
The CPG Guys, Sri & PVSB, are joined in this episode by Chris Moye, CEO of Crossmark, a leading sales and marketing services agency that specializes in growing retail brands throughout nearly every category of the consumer goods industry. For more than 100 years, CROSSMARK has accelerated the world’s most powerful companies—ultimately driving sales and […]
  1. Agencies & Vendors
Related: 8 Simple Tactics to Increase Market Basket Size How Consumers Compare Prices to Make Purchase Decisions How Buy One, Get One Can Improve Your Sales What’s in your tool kit for capturing consumer insights? Odds are, the methods at your disposal haven’t changed much in years. You have focus groups, surveys, panels, and the […]
  1. Agencies & Vendors
Grocery sales fell by 5.1% in the 12 weeks to 11 July 2021, research reveals. The latest Kantar figures indicate that despite the year-on-year decline, sales are still better compared with two years ago, before the pandemic hit. Shoppers spent £3bn more on groceries in 2021 than in the same period in 2019. The easing […]
  1. Agencies & Vendors
With the number of subscription video services now exceeding the number of people in the US, it’s no surprise that May 2021 data from Nielsen shows that TV households were spending more time streaming than they were watching broadcast TV. The data shows that streaming accounted for 26% of the time spent daily with TV… […]
  1. Agencies & Vendors
Welcome to the Remarkable Retail podcast Season Three, Episode Two! I’m Michael LeBlanc, and I’m Steve Dennis.   This week we go deep on a growing trend that Steve introduced in his book, and recently unpacked in a Forbes article: namely how so many aspects of retail–stores, supply chains, brand distribution strategies and more–are moving […]
  1. Agencies & Vendors
Christmas came early for three vendors in the threat intelligence and attack surface management space this past week. In a reported all-cash $500 million deal (no need for layaway when your market cap is north of $2 trillion), Microsoft acquired threat intelligence and attack surface management vendor RiskIQ. In Europe, Swedish vulnerability risk management firm […]
  1. Agencies & Vendors
In the United Sates there are 79.1% of adults have a mobile smart phone.  Smartphone consumer are not early adopters they are the majority of the marketplace. Smartphones have become hand held marketing tools that every food retailer should consider first as they reach into their marketing tool kit according to Steven Johnson, Grocerant Guru® […]
  1. Agencies & Vendors
The CPG Guys, Sri & PVSB, are joined in this episode by Abi Subramanian, Senior Director & head of advertising & brand partnerships at Walmart’s Sam’s Club division. Follow Abi on LinkedIn at: https://www.linkedin.com/in/abishake/Follow Sam’s Club online at: http://samsclub.com Abi answers these questions: 1) Is retail media – shopper marketing 201 or is it media […]
  1. Agencies & Vendors
Success does leave clues, and Krispy Kreme has picked up, shares, and learned a lot about its customers in it’s first 84 years according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. So. to Celebrate their 84th Birthday, Krispy Kreme is edifying its relationship with its customers the best way they know how.  That […]
  1. Agencies & Vendors
Restaurant chains signed 23 new lease deals in Manhattan during the second quarter and retailers agreed on 10 others as lower rents are being offered by landlords trying to attract commercial tenants following the damage done to their businesses last year by the novel coronavirus pandemic. “Restaurants are busy right now. Super busy. And so […]

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  1. Agencies & Vendors
Here’s what was interesting in Retail today: Coca-Cola spurs 42% revenue growth (now $10.1B) after returning to pre-pandemic marketing spend (which doubled YOY). They invested in innovation, quality, and targeted allocation with their increased spend and beat earnings and revenue expectations in Q2. Target, Bed Bath and Beyond Open Doors To Third-Party Boutiques. The Store-within-a-store […]
  1. Agencies & Vendors
Here’s what the RetailWit crew is reading today: Salesforce projects retailers will pay extra for goods in the second half—to the tune of $223B (+62%) YOY. It’s expected to come from a staggering increase in logistics (+$163B), suppliers (+$12B), and wage expenses (+$48B). Uber partners with Albertsons to expand grocery delivery. It is their biggest […]

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