Agencies & Vendors

Articles about agencies and vendors in retail and CPG.

  1. Agencies & Vendors
The Digital Shelf Institute (DSI) is committed to igniting your passion for what’s possible in the world of digital commerce. With our prolific podcast series, extensive research, and forward-thinking thought leadership from digital leaders, you’ll get the answers to your burning commerce questions. As we close out 2023, here are the DSI’s top 10 content […]
  1. Agencies & Vendors
Last week, Frans Riemersma and I published our Martech for 2024 report, an in-depth analysis of the evolving martech landscape in the gen AI era and the underlying forces of aggregation and composability that are shaping it. You can download a free copy here. We also hosted an hour-long presentation, discussing many of the themes […]
  1. Agencies & Vendors
This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable) has fallen below 50%, according to Neilsen. But it’s not that people aren’t watching TV; it’s just that they are no longer watching it the way they used to: streaming is rapidly taking over and now represents […]
  1. Agencies & Vendors
When you started your business, the goal was success, right? Of course it was because that’s the goal of anyone putting that much effort into something. You aren’t going to sit there and dedicate weeks, months and even years of your life to something that you’re not even sure you want to be successful. But, […]
  1. Agencies & Vendors
Today’s guest post comes from Kelly Martin, Vice President of Product Management at CoverMyMeds. Kelly discusses the obstacles that patients face when attempting to access, afford, and adhere to specialty therapies. She describes how CoverMyMeds improves the patient experience by blending technology with human expertise and connection. Click here to learn about CoverMyMed’s next-generation patient […]
  1. Agencies & Vendors
In an era where technology is the foundation of business growth, Vodworks emerges as a pivotal player in the realm of software and product engineering services. Specialising in consulting, outsourcing, and augmented team solutions, Vodworks is the strategic partner for businesses seeking to navigate and conquer their most complex technical challenges. This article explores how […]
  1. Agencies & Vendors
The peak holiday season usually brings a welcome boost in sales and festive cheer for merchants. Known shopping events such as Black Friday, Cyber Monday, Thanksgiving, and Christmas pique consumer interest and lead to increased customer traffic. But while you might support year-end customer activities with festive purchase options, there’s a potential threat to all […]
  1. Agencies & Vendors
Amazon.com is slashing its merchant fees for clothing vendors in an attempt to compete with Chinese fast-fashion retail site Shein, which may be on the docket to IPO in 2024. The online retail giant announced Tuesday that referral fees for items priced under $15 will drop from 17 percent to 5 percent. The fees for […]
  1. Agencies & Vendors
The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […]
  1. Agencies & Vendors
Is the world ready for new ways to price pharmacy and pharmacy benefit manager (PBM) services? CVS Health thinks so, as evidenced by two new initiatives that it announced yesterday. Below you’ll find details and links to source documents. I commend CVS Health for attempting to address key economic challenges facing the retail pharmacy industry […]
  1. Agencies & Vendors
​[[“value”:” This audio is auto-generated. Please let us know if you have feedback. Sears and Kmart once dominated the retail landscape. When the companies merged in 2005, they had nearly 3,500 stores. For context, that’s more stores than Target, Macy’s and Lowe’s currentlyoperate. But years of business missteps have reduced the once mighty retailers to […]
  1. Agencies & Vendors
Over the past three years, automation has gone from the background to the forefront of everyday business across industries, observes Gavin Donley, Head of Marketing at Brain Corp. Automation consists of many separate but related trends and sub-trends, but the burgeoning presence of collaborative autonomous mobile robots, or AMRs, stands as a defining force reshaping […]
  1. Agencies & Vendors
There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. I have no idea if it was parody or real. Or more accurately, if it was intentional or accidental parody. It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, […]
  1. Agencies & Vendors
Consider two apparently unrelated drug channel anomalies: In McKesson’s 2023 fiscal year, CVS bought $75 billion in pharmaceuticals from McKesson’s wholesale business—a jump of more than 35% compared with the previous year. Despite skyrocketing sales for anti-obesity GLP-1 drugs, many retail pharmacies are losing money on every prescription. The common factor behind these two disparate […]
  1. Agencies & Vendors
Currys has unveiled the first suite of products available via its retail media network, Currys Connected Media. This allows partnered brands to understand, reach and engage millions of customers online and in-store. Brands such as Samsung, Acer and Hisense are harnessing the offering, which is built on solutions from partners including Circana, Epsilon and Criteo. […]
  1. Agencies & Vendors
  Sometimes a look back edifies your view ahead. That said, when the consumers evolve brands specifically legacy chain restaurants must evolve as well according to Foodservice Solutions® Grocerant Guru®.   Every restaurant brand wants incremental customer counts month after month and year after year.  Customer count growth is the most important data point followed by […]
  1. Agencies & Vendors
Got the following email regarding my conversation with ReposiTrak’s Randy Fields and Dr. Benjamin Miller, executive vice president of regulatory and scientific affairs of The Acheson Group (TAG): Thank you for presenting the discussion about the FDA’s new traceability requirements.  People in our industry are simply not aware of the impending, major disruption in logistics […]
  1. Agencies & Vendors
Some phrases become so common that they bring thinking to a grinding halt. A new one poses a special risk to retailers, because it may prevent them from seizing opportunities to keep up with competitors. The phrase in question? “The AI revolution.” To be clear, artificial intelligence (AI) is transforming retail. But retailers need to […]
  1. Agencies & Vendors
​[[“value”:” This audio is auto-generated. Please let us know if you have feedback. Every now and then a leader within retail rises up and becomes the person to watch. They grab headlines. They make bold decisions. They shift the focus of retail — even if it’s only for a short period of time.  But then […]
  1. Agencies & Vendors
In Kroger’s Q3 earnings release on November 30th, the company signaled a continued conservatism in consumer shopping habits, leading to identical store sales declining by 0.6%.  Additionally, Kroger updated its full year guidance, lowering estimates of same-store sales growth between 0.6 and 1%. This is down from previous guidance of 1-2% growth. These results point […]
  1. Agencies & Vendors
Top Companies for Employee Retention in the U.S. and UK Workers weigh various factors when deciding to stay with a company for an extended period. These include a positive work environment, fair compensation, job security, opportunities for professional growth, and resilience against disruptive changes in the economy or technology. So, which companies excel in employee […]
  1. Agencies & Vendors
Target reported its Q3 2023 financial results on November 15th. For the second consecutive quarter, Target reported negative comparable sales, experiencing a top-line decline of 4.9% compared to Q3 2022. Persistent economic challenges have forced the Guest to be more discerning in their spending. Factors such as inflation, high interest rates, and the resumption of […]
  1. Agencies & Vendors
Last month our Harvest Group Kroger team hosted our annual Kroger Blueprint event in Cincinnati. We created our series of Blueprint events to remove the barrier between retailer strategy and our clients by hearing directly from retailer executives about the strategies for growth in the coming year and how they apply specifically to your business. […]
  1. Agencies & Vendors
I’ve drawn a number of cartoons over the years on the evolving Chief Marketing Officer role, which is partly a proxy for the ever-changing job of marketing in general. Long gone are the days when CMOs were just in charge of “marketing comms” and marketing was dismissively described as “the coloring-in department.”  Today’s Chief Marketing […]
  1. Agencies & Vendors
Today’s guest post comes from Josh Bliss, Head of Pharma Solutions at SingleCare. Josh outlines manufacturers’ challenge when educating and informing patients about patient support programs. He then describes the SingleCare prescription discount card and Pharma Solutions, which provides manufacturers with a platform to reach patients. Click here to learn how manufacturers can advertise patient […]
  1. Agencies & Vendors
2024 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth was conducted by IAB to provide the digital ad-supported ecosystem with a forward-looking view into the 2024 ad spending marketplace (including both spend levels and strategies) being projected by buy-side ad investment decision-makers, primarily at brands and agencies. This study provides: A view […]
  1. Agencies & Vendors
Case study Unleashing the Power of Creator Content Nielsen + Whalar: Predictive ROI accurately estimates what creators bring to the Mix Contact us Case study Unleashing the Power of Creator Content Nielsen + Whalar: Predictive ROI accurately estimates what creators bring to the Mix Contact us Introduction Measure the effectiveness of creator-specific campaigns Whalar, a […]
  1. Agencies & Vendors
One of the benefits of being a RangeMe Starter or Premium subscriber is that you can participate in retailer sourcing campaigns, increasing your chances of getting your products discovered. This is just what Gianna Malatrasi, Co-Founder & CEO of The Panza did. The brand was one of 12 selected by Madeleine Yastrow, Owner of Maddie’s […]
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  1. Agencies & Vendors
The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […]

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