Agencies & Vendors

Articles about agencies and vendors in retail and CPG.

  1. Agencies & Vendors

Overcoming outcomes challenges for brands

Nielsen’s Head of Advertisers and Agencies Matt Devitt discusses the changing landscape of outcomes-based marketing, brand building and how AI could help measure media impact. Outcomes are top of mind for brands, but understanding how to plan for, measure and improve them have never been more challenging. From the rise of live sports to the […]
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  1. Agencies & Vendors

Family Dollar Selects AI-Powered Solution to Enhance Category Management

Family Dollar will use solutions from Dunnhumby to make merchandising and category management more customer-centric across its store network. Dunnhumby will use customer data science as well as consumer-led insights and collaboration to help Family Dollar make merchandising decisions that drive greater engagement with the retailer’s 66 million shoppers. The Family Dollar platform will be […]
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  1. Agencies & Vendors

Deloitte Study: Seven Out of Ten Organizations Embrace Marketing Technologies, Including Gen AI

CMO Survey Results Share Tweet Share Email The post Deloitte Study: Seven Out of Ten Organizations Embrace Marketing Technologies, Including Gen AI appeared first on The CMO Survey.
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  1. Agencies & Vendors

Inflation and Private Label with NielsenIQ’s Steve Zurek

The CPGGUYS are joined in this episode by Steve Zurek, VP of thought leadership at NielsenIQ. Sri and Steve have a debate and dialogue on private label leadership, the current inflationary trends and the display pressure of the store environment and a reality check on what’s really true at retail vs sensationalizing the outcomes.Find Steve […]
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  1. Agencies & Vendors

Foodservice Retail Discontinuity Continues Driven by Gen Z and Millennial Adoption

  Notice was first given in 1991 when Foodservice Solutions®, Grocerant Guru® Steven Johnson, warned foodservice industry professionals about the shifting consumer mindset at COEX. Then, in 1996, Johnson coined the term “grocerants” in an Op-Ed article published in both FoodService Director and Nation’s Restaurant News. Fast forward to today, and the foodservice industry is […]
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  1. Agencies & Vendors

The Growing Pet Wellness Market: Trends and Opportunities for Retailers

By Matt Simon, Executive Director, Retail  Ask any pet parent and they’ll likely agree: The saying “you’re only as happy as your saddest child” doesn’t just apply to the parents of humans. Our Shopper Insights Survey found 86% of respondents in households with a dog or a cat said their pets contribute to their overall […]
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  1. Agencies & Vendors

Sustainability Begins with the Circular Economy

Sustainability Begins with the Circular Economy Anonymous (not verified) Thu, 09/05/2024 – 12:34pm By Thomas Borders, VP & GM, Product Lifecycle Solutions: A Common Misconception Before delving into a discussion on the circular economy, I think a quick level set is in order since “sustainability” and “circular economy” are often used interchangeably. While these terms […]
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  1. Agencies & Vendors

Illicit vapes seized from Rochdale shops by police and Trading Standards

Rochdale’s Neighbourhood Team are continuing to target illicit vapes, illegal products, and unlicensed premises with days of action with partner agencies within the community. Last week Greater Manchester Police officers joined members of Rochdale’s Trading Standards team and licensing officers to visit a range of… This story continues at Illicit vapes seized from Rochdale shops […]
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  1. Agencies & Vendors

When Food Marketing Partnerships Go Wrong: 7 Key Mistakes and 7 Ways to Prevent Them

  Consumers are dynamic not static according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® thus, partnerships between brands and other entities, such as sports teams or entertainment franchises, can be a powerful way to boost visibility, connect with consumers, and drive sales. However, when these partnerships go wrong, the fallout can […]
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  1. Agencies & Vendors

Retailers’ Secret Weapon for Holiday Success: Server-Side Tagging

E-commerce holiday spending reached an impressive peak of $1.17 trillion in 2023, up 3 percent from 2022. If this trend continues — as many analysts expect — then retailers are in for a challenging but lucrative 2024 season. Retailers’ obstacle (or their opportunity) will be to capitalize on increased consumer spending while heeding shifting consumer […]
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  1. Agencies & Vendors

Catching up with Confer With: these are our biggest retail technology articles on LinkedIn this week

We’re big fans of LinkedIn and are busy building an amazing community of retail tech enthusiasts on the social media platform. As we head towards the 20,000 followers mark, these are the articles that are currently on their radars, including Partridge Jewellers, Red Ant, East of England Co-op, RELEX Solutions, Iceland, Oh Polly, Order Editing, […]
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  1. Agencies & Vendors

Need to Know: Why do we need cross-media measurement?

When we read about cross-media measurement in the trade press or hear industry leaders talk about it at industry conferences, it’s often presented as a distant dream that will never fully materialize. The media world is always going to outpace our ability to measure it, the thinking goes, and rather than chasing the ultimate solution, […]
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  1. Agencies & Vendors

What Can You Expect from Your RangeMe Subscription?

Whether you are a startup brand looking to get your products into retail or foodservice for the first time, or a more established brand looking to expand your distribution, at some point, you will come across RangeMe and ask yourself, “Is a RangeMe subscription worth it?” The purpose of this post is to give you […]
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  1. Agencies & Vendors

U.S. elections are won in the media first. How will candidates use their political advertising dollars?

It’s an election year in the U.S., and the stakes couldn’t be higher. Political advertising spending in 2024 was already forecasted to leap past previous records, and the recent assassination attempt on Donald Trump and President Joe Biden’s unexpected exit have injected new energy—and funds—into the race at the top of the ticket, and a […]
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  1. Agencies & Vendors

The Healthcare Innovation Company’s Value-Based Care Summit

The Healthcare Innovation Company’s Value-Based Care Summit In-Person Event | October 28 – 29, 2024 in Washington, DC Use promo code VBCDC to save $100. Register Today. Download the brochure. The Value-Based Care Summit, produced by The Healthcare Innovation Company (thINc), brings together healthcare providers, health plans, pharmaceutical companies/manufacturers, and regulatory and legislative leaders to […]
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  1. Agencies & Vendors

Retail Media Today and Raising the Bar with IAB’s Jeff Bustos

The CPGGUYS are joined in this episode by Jeff Bustos, VP Measurement addressability data to discuss retail media performance and standards. Jeff has spent a lifetime in media greatness and is the absolute authority to hold brands and retailer accountable on this journey. Find Jeff Bustos on Linkedin at: https://www.linkedin.com/in/bustosjeffrey/Find IAB on Linkedin at: https://www.linkedin.com/company/iab/Find […]
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  1. Agencies & Vendors

Blue Diamond Growers Cracks the Supply Chain ‘Nut,’ Saves $1 Million in Annual Transportation Costs

Businesses across multiple industries have felt the intense supply chain pressures brought on by COVID for nearly five years now. As a result, 86.2% of businesses have spent the last few years working to “de-risk” their supply chains, according to the National Association of Manufacturers. Blue Diamond Growers, the world’s largest almond cooperative, has been […]
4 min read
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  1. Agencies & Vendors

Grocerant Niche Adoption Now Driven by Gen Z: Are Legacy Chains Falling Behind?

  Dinner decisions are increasingly dynamic and evolving, driven by shifting consumer behaviors according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Remarkably, by noon, only 25% of consumers know what’s for dinner, and by 4 PM, that figure climbs to just over 50%. This uncertainty presents a significant opportunity for those […]
4 min read
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  1. Agencies & Vendors

Connecting the dots on climate change

Case study Connecting the dots on climate change The power of local media in reaching audiences and driving awareness on climate change during extreme weather events. Contact us Introduction Understanding local media’s reach during extreme weather events Nielsen collaborated with Climate Central, a policy-neutral non-profit climate science organization, to assess the presence of accurate and […]
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  1. Agencies & Vendors

Is Your Brand a Fit for CVS Health?

In today’s rapidly evolving healthcare landscape, CVS Health is at the forefront of innovation, bridging the gap between traditional healthcare and modern consumer needs. With over 7,500 stores nationwide, the retailer has become a pivotal player in not just retail but in how millions of Americans manage their health and wellness. As the healthcare industry […]
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  1. Agencies & Vendors

Food inflation slows in August while non-food puts shop prices in deflation

Shop price deflation was at 0.3% in August, down from inflation of 0.2% in the previous month., according to the BRC-Nielsen shop price index. Shop price annual growth remained at its lowest rate since October 2021. Non-food remained in deflation at -1.5% in August, further… This story continues at Food inflation slows in August while […]
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  1. Agencies & Vendors

How TikTok Can Drive Awareness and Sales for Innovative Brands

TikTok has become a powerful platform, leveraging its unique features to drive product sales and engage audiences in innovative ways. The platform has emerged as a powerful tool for achieving these goals, especially when used creatively to tap into the platform’s unique culture and vast user base. Here’s how brands can leverage TikTok to boost […]
3 min read
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  1. Agencies & Vendors

Daily Wellness with Mend Nutrition’s Eziah Syed

The CPGGUYS talk to Eziah Syed, co-founder & CEO of Mend Nutrition. Mend’s mission is ‘We have come together to make a positive impact on human health by developing nature powered, science backed formulas customized for each stage of the healing journey.’.Follow Eziah Syed on Linkedin at : https://www.linkedin.com/in/eziah/Follow Mend on Linkedin at : https://www.linkedin.com/company/mend-nutrition/posts/?feedView=allFollow […]
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  1. Agencies & Vendors

Yahoo Expands Commerce Media Reach with Planet Fitness Partnership, New Hire

Yahoo Demand-Side Platform (DSP) has announced two strategic partnerships to expand its reach in commerce media and hired retail media veteran Mike Merna as Senior Director, Commerce Media Specialist Lead. The new partnerships — with PF Media Network, the media arm of Planet Fitness, and Rippl, the data and media network of Bridg — will […]
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  1. Agencies & Vendors

Oncology Ventures Announces Oversubscribed $30 Million Fund I To Fuel Oncology Innovation

NEW YORK, NY — Oncology Ventures announces the close of its oversubscribed $30 million Fund I to invest in data-driven startups improving cancer care and research. With a strategic emphasis on driving commercialization success, Oncology Ventures aims to make cancer care more affordable, efficient and accessible for patients and their families. Oncology Ventures is led […]
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  1. Agencies & Vendors

Effective Targeting in a Privacy-First World

Carl Carter Senior Vice President, Media & Analytics In our first article in this series, Unified Measurement, we explored the opportunities for integrated measurement methods, such as Marketing Mix Modeling (MMM) and Media Lift, to help brands gain a more robust understanding of marketing effectiveness. Building on these principles, I believe that the convergence of […]
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  1. Agencies & Vendors

Walmart Tops List of Leading US Retailers By 2023 Sales

Walmart leads Forrester’s 2023 US retailer ranking, with Amazon in second. The top 10, representing 38% of total retail sales, remain unchanged from 2022. Walmart has once again secured the top position in Forrester’s annual ranking of the 67 largest US retailers (ranked by 2023 US net retail sales), with Amazon following closely in second […]
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