Agencies & Vendors

Articles about agencies and vendors in retail and CPG.

  1. Agencies & Vendors

Ibotta CRO Chris Riedy and Circana’s Yeimy Garcia Smith: Media Performance with Measurement

The CPG Guys are joined in this episode by Chris Riedy, Chief Revenue Officer at Ibotta and Yeimy Garcia Smith, SVP, Global Measurement and Enablement at Circana. Ibotta is is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of called the Ibotta Performance Network.  This […]
3 min read
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  1. Agencies & Vendors

When Access Tightens, Prior Authorization Execution Becomes the Differentiator

Today’s guest post comes from Megan Wetzel, Vice President of Product, Access and Affordability at CoverMyMeds. Megan examines how prior authorization execution has become a strategic differentiator for biopharma brands as formulary changes and expanding utilization management put more pressure on access. She argues that building consistent, scalable prior auth execution can reduce therapy delays, […]
2 min read
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  1. Agencies & Vendors

Moe’s Southwest Grill Understands Today’s Consumers: Build-Your-Own Meal Kits Are the Future of Family Dining

  While many restaurant brands continue chasing value through discounts and limited-time offers, Moe’s Southwest Grill has taken a much smarter path. The introduction of its new Meal Kit XL, designed to feed six to eight people for just $49.99, demonstrates that Moe’s understands exactly how today’s consumers want to eat, shop, and share meals […]
4 min read
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  1. Agencies & Vendors

Starbucks Brews In-House Tools in Shift From Big Tech

Starbucks is developing in-house systems that could replace software it buys from Big Tech companies, Bloomberg News reported Thursday (July 9). The coffee chain is working on alternatives to a system from Microsoft that monitors inventory as well as a maintenance management tool from IBM, the report said, citing an internal presentation. Starbucks has also […]
2 min read
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  1. Agencies & Vendors

The Real Value of Costco’s Working Class Millionaires

The Wall Street Journal has a piece that focuses on one of Costco’s differential advantages – longtime in-store employees who are highly paid but more than justify their compensation packages by delivering on the retailer’s value proposition in ways that fuels growth and customer satisfaction. Exhibit one:  Cashier Tony Barzar. An excerpt from the story: […]
3 min read
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  1. Agencies & Vendors

The Hidden Cost of 340B for Employers and Health Plans

By Adam J. Fein, Ph.D. For years, the controversy surrounding the 340B Drug Pricing Program has centered on hospitals, manufacturers, and contract pharmacies. But employers and health plans have become major participants in the program’s economics—even though many don’t realize it. The short video below—excerpted from DCI’s recent 340B in 2026: Market Shifts, Policy Battles, […]
2 min read
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  1. Agencies & Vendors

Omni CEO Christine Gambino – Omnichannel, Real ID & the Full-Funnel Future

The CPG Guys are joined in this episode by Christine Gambino, CEO of Omni, Omnicom’s next-generation marketing and sales intelligence platform. It connects strategy, creativity, media, CRM, commerce, data, and AI to help brands grow with greater clarity, speed, and measurable business impact. Follow Christine on LinkedIn at: https://www.linkedin.com/in/christine-gambino-59683ab8 Follow Omni online at: https://www.omc.com/omni/ Christine […]
3 min read
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  1. Agencies & Vendors

From Feedback to Fortune: How Smart CPG Brands Pivot Their Packaging and Products for Retail Success

I often tell CPG founders participating in their first ECRM Session that when their product ends up on a retailer’s shelf, it is often different from what they originally pitched during their first buyer meeting. The buyer may want a different packaging design, a tweak in the ingredients, or different pricing options. This is normal, […]
6 min read
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  1. Agencies & Vendors

The Future of Grocery Isn’t About Selling Groceries—It’s About Selling Dinner

  For more than two decades Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has said that the future of grocery retail would not be won by selling more ingredients—it would be won by making dinner easier. Today, consumers are proving that prediction correct every day. The fastest growing opportunity in food retail […]
5 min read
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  1. Agencies & Vendors

Commerce Riff with Sri & PVSB – July 7, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.  This week’s topics: General Mills Q4 Results Kroger to acquire Giant Eagle Asda partners with Amazon on Retail Ads Service Executive changes CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/ […]
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  1. Agencies & Vendors

Anxieties Escalate In NYC Over City-Owned Supermarkets

The New York Post reports on rising tensions in New York City between Mayor Zohran Mamdani’s administration and bodega owners concerned about plans to open city-owned supermarkets that are described as addressing affordability issues in underserved neighborhoods. Here’s how the Post frames the situation: “New York City bodega owners came to City Hall last week […]
4 min read
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  1. Agencies & Vendors

C-Stores Grow, In Both Size And Ambition

CNBC has a story about how, while “gas stations have been reinventing themselves for the past decade with food offerings that rival many established grub-only chains,” now they are “doing something else: growing in physical size and attracting legions of fans along the way.”  Buc-ee’s is described as the poster child for this transformation: “On […]
3 min read
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  1. Agencies & Vendors

White Castle and Garage Beer Prove That Knowing Your Customers is the Ultimate Marketing Advantage

  In today’s fiercely competitive food retail environment, the brands winning market share aren’t simply selling products—they’re selling identity, experiences, and occasions according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  White Castle’s newest collaboration with Garage Beer demonstrates exactly what happens when a company truly understands its core consumer and confidently […]
5 min read
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  1. Agencies & Vendors

NielsenIQ NA President Liz Buchanan – Live from C360

The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail  tracking/measurement while revealing new pathways to growth. This episode is sponsored by NielsenIQ. Follow Liz Buchanan on LinkedIn at: https://www.linkedin.com/in/liz-buchanan-35b2007/Follow NielsenIQ […]
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  1. Agencies & Vendors

Morrisons embraces AI and Lush returns to social media: this week’s biggest retail technology stories

It’s Friday, the weekend is almost upon us, so let’s kick back and reflect on another eventful week for the retail tech space. Here’s your briefing on the most important stories from the past few days, including Quadrant, Footasylum, THG Fulfil, John Lewis Partnership, Kevel, East of England Co-op, Uber Eats, New Look, Fermat, and […]
9 min read
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  1. Agencies & Vendors

Jollibee’s Chicken Nuggets: A Strategic Move to Capture America’s Growing Handheld Food Market

  When a restaurant brand introduces a new menu item, the question isn’t simply, “Will consumers like it?” The more important question is, “Will it create another eating occasion and another reason for customers to come back?” according to Tacoma, WA base Grocerant Guru® at Foodservice Solutions® Steven Johnsson. Jollibee’s nationwide launch of its new […]
5 min read
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  1. Agencies & Vendors

Firms Discover AI’s Limit Is Infrastructure

Watch more: What’s Next in Payments With Maverick Payments’ Ben Griefer As artificial intelligence (AI) reshapes nearly every corner of financial services, the payments industry is confronting a question that extends beyond technology: Is AI primarily a tool for cutting costs, or can it become an engine for creating better merchant experiences? “We’re essentially looking […]
3 min read
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  1. Agencies & Vendors

Starbucks is Brewing the Next Generation of Food Marketers—One Barista at a Time

For years, restaurant chains invested millions telling consumers what made their brands special. Today, consumers increasingly believe employees more than advertising. Starbucks has recognized that reality, and its newest partnership with TikTok may become one of the most influential employee-marketing initiatives the restaurant industry has seen. Starbucks recently announced a pilot program that allows selected […]
5 min read
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  1. Agencies & Vendors

Commerce Riff with Sri & PVSB – June 30, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.  This week’s topics: Prime Days AI Influence Prime Days Results Amazon Agentic Ads Other News from Cannes Lions CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in […]
< 1 min read
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  1. Agencies & Vendors

Drug Channels News Roundup, June 2026: PBM Shakeout Accelerates, 340B Enters a New Era, Rebate Questions Persist, Mark Cuban Wins Again, and Ge Bai’s HHS Nomination

Happy 250th birthday, America! Before you launch your semiquincentennial festivities, Drug Channels offers some fireworks of our own: The PBM Shakeout Is Gaining Momentum 340B: From Opacity and Expansion to Transparency and Accountability Why Do Many Employers Say They Don’t Receive 100% Of Their PBM Rebates? Mark Cuban Wins the Generic Price War (Again) Plus: […]
2 min read
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  1. Agencies & Vendors

Mondelēz International’s VP of Brand Oreo Matt Foley Talks BTS Brand Collaboration

The CPG Guys are joined in this episode by Matt Foley, VP of Brand Oreo at Mondelez International, an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 80,000 individuals around the world, leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, […]
4 min read
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  1. Agencies & Vendors

BlinkRx Insights: The Questions Manufacturers Wish They Had Asked Before Selecting a Patient Services Partner

Today’s guest post comes from Geoffrey Chaiken and Matthew Chaiken, Co-founders of BlinkRx. Geoffrey and Matthew examine the important role of patient services providers. They suggest several questions manufacturers can ask when evaluating a patient services partner’s technology infrastructure, pharmacy network design, data visibility, and operational capabilities. Click here to learn more about BlinkRx’s patient […]
2 min read
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  1. Agencies & Vendors

Police ask for public help after ram raid rips cash machine from Co-op wall

Police are appealing for witnesses after a cash machine was ripped out of a wall in a ram raid outside a Co-op store in Suffolk Officers were called at 3.45am yesterday (24 June), after reports of an incident at the village Co-op on High Street,… This story continues at Police ask for public help after […]
< 1 min read
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  1. Agencies & Vendors

The Rise of the Grocerant C-Store: Six Trends Transforming Convenience Retail Into Foodservice Gold

  The convenience store industry has officially entered its next phase of evolution, and the latest report from Intouch Insight Ltd. provides additional validation for trends the Grocerant Guru® has been identifying, quantifying, and qualifying for more than two decades. The newly released Convenience Store Trends Report 2026 highlights six trends redefining convenience retail: 1.       […]
7 min read
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  1. Agencies & Vendors

The Phone Is No Longer a Black Box—It’s a Consumer-Focused Participatory Marketing Engine

  Restaurant operators have never had more data available to them. They can track same-store sales, labor productivity, digital conversion rates, loyalty engagement, average ticket growth, delivery profitability, customer retention, and menu performance in real time. Yet one of the most important customer touchpoints in foodservice has remained largely unmeasured. The phone. Recently, Christian Wiens, […]
6 min read
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  1. Agencies & Vendors

The Sales Gap Spoiler Alert

Were you surprised by what caused last week’s $3.6 million sales gap? Or did it make you wonder about yours?        In The Troubling Tale of Two Locations, the whole difference came down to one simple thing one store did — and the other didn’t. But isn’t that always how it goes? The […]
2 min read
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  1. Agencies & Vendors

Kroger acquiring Giant Eagle in $1.65B deal

Kroger Co. is acquiring Giant Eagle, a family-owned food and pharmacy retailer, for a purchase price of $1.65 billion. Giant Eagle has approximately $9 billion in annual sales and 197 supermarkets and 11 standalone pharmacies across northern Ohio, western Pennsylvania, West Virginia, Maryland and Indiana, according to a press release. The purchase is comprised of […]
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  1. Agencies & Vendors

Omni CEO Christine Gambino – Omnichannel, Real ID & the Full-Funnel Future

The CPG Guys are joined in this episode by Christine Gambino, CEO of Omni, Omnicom’s next-generation marketing and sales intelligence platform. It connects strategy, creativity, media, CRM, commerce, data, and AI to help brands grow with greater clarity, speed, and measurable business impact. Follow Christine on LinkedIn at: https://www.linkedin.com/in/christine-gambino-59683ab8 Follow Omni online at: https://www.omc.com/omni/ Christine […]
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  1. Agencies & Vendors

C-Stores Grow, In Both Size And Ambition

CNBC has a story about how, while “gas stations have been reinventing themselves for the past decade with food offerings that rival many established grub-only chains,” now they are “doing something else: growing in physical size and attracting legions of fans along the way.”  Buc-ee’s is described as the poster child for this transformation: “On […]
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