Agencies & Vendors

Articles about agencies and vendors in retail and CPG.

  1. Agencies & Vendors

Top 10 2023 DSI Content Picks for Digital Leaders DSI

The Digital Shelf Institute (DSI) is committed to igniting your passion for what’s possible in the world of digital commerce. With our prolific podcast series, extensive research, and forward-thinking thought leadership from digital leaders, you’ll get the answers to your burning commerce questions. As we close out 2023, here are the DSI’s top 10 content […]
9 min read
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  1. Agencies & Vendors

Missed our Martech for 2024 jam session? Catch the replay and get the 89-page report for free

Last week, Frans Riemersma and I published our Martech for 2024 report, an in-depth analysis of the evolving martech landscape in the gen AI era and the underlying forces of aggregation and composability that are shaping it. You can download a free copy here. We also hosted an hour-long presentation, discussing many of the themes […]
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  1. Agencies & Vendors

3 Things Connected TV Can Do that Linear Can’t

This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable) has fallen below 50%, according to Neilsen. But it’s not that people aren’t watching TV; it’s just that they are no longer watching it the way they used to: streaming is rapidly taking over and now represents […]
4 min read
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  1. Agencies & Vendors

Top tips on how to stop getting in the way of your own business success

When you started your business, the goal was success, right? Of course it was because that’s the goal of anyone putting that much effort into something. You aren’t going to sit there and dedicate weeks, months and even years of your life to something that you’re not even sure you want to be successful. But, […]
4 min read
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  1. Agencies & Vendors

Transforming Medication Access with the Next Generation of Patient Support Services

Today’s guest post comes from Kelly Martin, Vice President of Product Management at CoverMyMeds. Kelly discusses the obstacles that patients face when attempting to access, afford, and adhere to specialty therapies. She describes how CoverMyMeds improves the patient experience by blending technology with human expertise and connection. Click here to learn about CoverMyMed’s next-generation patient […]
2 min read
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  1. Agencies & Vendors

From vision to reality: how outsourced development drives results

In an era where technology is the foundation of business growth, Vodworks emerges as a pivotal player in the realm of software and product engineering services. Specialising in consulting, outsourcing, and augmented team solutions, Vodworks is the strategic partner for businesses seeking to navigate and conquer their most complex technical challenges. This article explores how […]
5 min read
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  1. Agencies & Vendors

The Chargebacks That Stole Christmas for Retail Merchants

The peak holiday season usually brings a welcome boost in sales and festive cheer for merchants. Known shopping events such as Black Friday, Cyber Monday, Thanksgiving, and Christmas pique consumer interest and lead to increased customer traffic. But while you might support year-end customer activities with festive purchase options, there’s a potential threat to all […]
4 min read
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  1. Agencies & Vendors

Amazon Cuts Referral Fees for Apparel Merchants

Amazon.com is slashing its merchant fees for clothing vendors in an attempt to compete with Chinese fast-fashion retail site Shein, which may be on the docket to IPO in 2024. The online retail giant announced Tuesday that referral fees for items priced under $15 will drop from 17 percent to 5 percent. The fees for […]
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  1. Agencies & Vendors

NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink

The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […]
2 min read
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  1. Agencies & Vendors

What CVS Pharmacy’s New Cost-Plus Reimbursement Approach Means for PBMs, Pharmacies, Plan Sponsors, and Prescription Prices

Is the world ready for new ways to price pharmacy and pharmacy benefit manager (PBM) services? CVS Health thinks so, as evidenced by two new initiatives that it announced yesterday. Below you’ll find details and links to source documents. I commend CVS Health for attempting to address key economic challenges facing the retail pharmacy industry […]
3 min read
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  1. Agencies & Vendors

Sears is a shell of its former self. So why is it reopening some stores?

​[[“value”:” This audio is auto-generated. Please let us know if you have feedback. Sears and Kmart once dominated the retail landscape. When the companies merged in 2005, they had nearly 3,500 stores. For context, that’s more stores than Target, Macy’s and Lowe’s currentlyoperate. But years of business missteps have reduced the once mighty retailers to […]
5 min read
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  1. Agencies & Vendors

Comment: Here’s why you shouldn’t overlook the role of collaborative autonomous mobile robots

Over the past three years, automation has gone from the background to the forefront of everyday business across industries, observes Gavin Donley, Head of Marketing at Brain Corp. Automation consists of many separate but related trends and sub-trends, but the burgeoning presence of collaborative autonomous mobile robots, or AMRs, stands as a defining force reshaping […]
4 min read
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  1. Agencies & Vendors

Major trends in martech for 2024: the real changes underway in a 99% platitude-free report

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. I have no idea if it was parody or real. Or more accurately, if it was intentional or accidental parody. It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, […]
4 min read
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  1. Agencies & Vendors

Drug Wholesalers and Brand-Name Drug Prices: Understanding CVS Health/McKesson and Why Pharmacies Lose Money on GLP-1s

Consider two apparently unrelated drug channel anomalies: In McKesson’s 2023 fiscal year, CVS bought $75 billion in pharmaceuticals from McKesson’s wholesale business—a jump of more than 35% compared with the previous year. Despite skyrocketing sales for anti-obesity GLP-1 drugs, many retail pharmacies are losing money on every prescription. The common factor behind these two disparate […]
2 min read
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  1. Agencies & Vendors

Samsung, Acer, Hisense onboard as Currys Connected Media unveiled by UK technology retailer

Currys has unveiled the first suite of products available via its retail media network, Currys Connected Media. This allows partnered brands to understand, reach and engage millions of customers online and in-store. Brands such as Samsung, Acer and Hisense are harnessing the offering, which is built on solutions from partners including Circana, Epsilon and Criteo. […]
2 min read
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  1. Agencies & Vendors

Yes, The Chain Restaurant Brand Protectionism Hurts the Restaurant Sector

  Sometimes a look back edifies your view ahead. That said, when the consumers evolve brands specifically legacy chain restaurants must evolve as well according to Foodservice Solutions® Grocerant Guru®.   Every restaurant brand wants incremental customer counts month after month and year after year.  Customer count growth is the most important data point followed by […]
2 min read
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  1. Agencies & Vendors

Your Views:  Even A Blind Man Knows

Got the following email regarding my conversation with ReposiTrak’s Randy Fields and Dr. Benjamin Miller, executive vice president of regulatory and scientific affairs of The Acheson Group (TAG): Thank you for presenting the discussion about the FDA’s new traceability requirements.  People in our industry are simply not aware of the impending, major disruption in logistics […]
8 min read
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  1. Agencies & Vendors

3 ways retailers can leverage generative AI to stay ahead of the competition

Some phrases become so common that they bring thinking to a grinding halt. A new one poses a special risk to retailers, because it may prevent them from seizing opportunities to keep up with competitors. The phrase in question? “The AI revolution.” To be clear, artificial intelligence (AI) is transforming retail. But retailers need to […]
4 min read
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  1. Agencies & Vendors

These 5 people changed retail. Where are they now?

​[[“value”:” This audio is auto-generated. Please let us know if you have feedback. Every now and then a leader within retail rises up and becomes the person to watch. They grab headlines. They make bold decisions. They shift the focus of retail — even if it’s only for a short period of time.  But then […]
5 min read
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  1. Agencies & Vendors

Kroger Q3 2023 Earnings Recap

In Kroger’s Q3 earnings release on November 30th, the company signaled a continued conservatism in consumer shopping habits, leading to identical store sales declining by 0.6%.  Additionally, Kroger updated its full year guidance, lowering estimates of same-store sales growth between 0.6 and 1%. This is down from previous guidance of 1-2% growth. These results point […]
< 1 min read
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  1. Agencies & Vendors

Top Companies for Employee Retention in the U.S. and UK

Top Companies for Employee Retention in the U.S. and UK Workers weigh various factors when deciding to stay with a company for an extended period. These include a positive work environment, fair compensation, job security, opportunities for professional growth, and resilience against disruptive changes in the economy or technology. So, which companies excel in employee […]
3 min read
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  1. Agencies & Vendors

Target Q3 2023 Earnings Recap

Target reported its Q3 2023 financial results on November 15th. For the second consecutive quarter, Target reported negative comparable sales, experiencing a top-line decline of 4.9% compared to Q3 2022. Persistent economic challenges have forced the Guest to be more discerning in their spending. Factors such as inflation, high interest rates, and the resumption of […]
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  1. Agencies & Vendors

Kroger Blueprint 2023 Event Recap

Last month our Harvest Group Kroger team hosted our annual Kroger Blueprint event in Cincinnati. We created our series of Blueprint events to remove the barrier between retailer strategy and our clients by hearing directly from retailer executives about the strategies for growth in the coming year and how they apply specifically to your business. […]
3 min read
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  1. Agencies & Vendors

Many Hats of the CMO

I’ve drawn a number of cartoons over the years on the evolving Chief Marketing Officer role, which is partly a proxy for the ever-changing job of marketing in general. Long gone are the days when CMOs were just in charge of “marketing comms” and marketing was dismissively described as “the coloring-in department.”  Today’s Chief Marketing […]
3 min read
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  1. Agencies & Vendors

How Direct-to-Consumer Rx Platforms Help Patient Support Programs Succeed

Today’s guest post comes from Josh Bliss, Head of Pharma Solutions at SingleCare. Josh outlines manufacturers’ challenge when educating and informing patients about patient support programs. He then describes the SingleCare prescription discount card and Pharma Solutions, which provides manufacturers with a platform to reach patients. Click here to learn how manufacturers can advertise patient […]
2 min read
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  1. Agencies & Vendors

2024 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth

2024 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth was conducted by IAB to provide the digital ad-supported ecosystem with a forward-looking view into the 2024 ad spending marketplace (including both spend levels and strategies) being projected by buy-side ad investment decision-makers, primarily at brands and agencies. This study provides: A view […]
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  1. Agencies & Vendors

Whalar Case Study

Case study Unleashing the Power of Creator Content Nielsen + Whalar: Predictive ROI accurately estimates what creators bring to the Mix Contact us Case study Unleashing the Power of Creator Content Nielsen + Whalar: Predictive ROI accurately estimates what creators bring to the Mix Contact us Introduction Measure the effectiveness of creator-specific campaigns Whalar, a […]
5 min read
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  1. Agencies & Vendors

RangeMe Sourcing Campaign is Sweet (and Salty) Success for The Panza

One of the benefits of being a RangeMe Starter or Premium subscriber is that you can participate in retailer sourcing campaigns, increasing your chances of getting your products discovered. This is just what Gianna Malatrasi, Co-Founder & CEO of The Panza did. The brand was one of 12 selected by Madeleine Yastrow, Owner of Maddie’s […]
2 min read
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  1. Agencies & Vendors

NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink

The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […]
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