1. Media & Marketing

Sociable: Google renames ‘in-stream’ video ads amid YouTube controversy

Written by Posted on Less than 0 min read

A recent report claimed that Google has misled advertisers with incorrect metrics on in-stream ads.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Channel: Ecommerce & Digital

Amazon Prime Video’s ‘Marvelous Mrs. Maisel’ takes over Fifth Avenue

Stops along the Marvelous Mile, including at Saks Fifth Avenue, will harken back to key moments in the show. View Original Article Amazon Marketing: Loyalty & Subscription Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Corporate Strategy

Coke names new marketing lead for North America amid strategy shift

The appointment is one of several leadership changes taking effect in January as the company tries to reduce complexity and improve speed. View Original Article Coca Cola Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. CPG: Beverage

Why Coca-Cola turned to ‘The Bear’ to bring together its family of brands

Directed by the hit show’s creator, “New Guy” connects the dots between the marketer’s portfolio and the excitement of family gatherings. View Original Article Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Uncategorized

Sonesta chief brand officer on building name recognition in a crowded market

The hotel company’s marketing team has had to think creatively about how to build awareness for the “80-year-old startup.” View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Trends & External Forces

Campaign Trail: Guerlain engages AI to take its iconic bottle back to the future

Creative agency Mnstr used generative AI art to reimagine 170 years of the LVMH brand’s past — and predict 170 years into its future. View Original Article AI Technology & Innovation Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Uncategorized

Maybelline taps SNL star for ‘90s-inspired music video

“Ugly Cry, Perfect Liner” features Chloe Fineman and promotes the new Tattoo Studio Ink Pen Eyeliner’s ability to withstand tears. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Holiday & Events

Uber Eats readies post-checkout ads for Super Bowl LVII launch

Brands such as Paramount+ will be able to reach app users as they check out during one of the busiest weekends of the year for the delivery service. View Original Article Delivery Ubereats Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Retailer Media

Omnicom boosts retail media offer with Flywheel Digital acquisition

The $835 million deal speaks to the agency category’s ongoing focus on performance media as a growth driver with cookies on the wane. View Original Article Marketing: Retail Media Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Channel: Delivery

Toyota stresses shared moments, utility in ads across Uber Eats, ride apps

The 2024 Toyota Grand Highlander has a branded storefront on Uber Eats while a playable ad in Uber’s ride app lets users fill up the car’s trunk. View Original Article Ubereats Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Holiday & Events

Live shopping comes to select NYC holiday window displays

Social buying platform TalkShopLive is embedding QR codes into retail displays, which will allow consumers to purchase featured products. View Original Article Consumers Holiday & Events ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Report: As CTV commands advertiser interest, fraud grows nearly 70%

A focus at this year’s upfronts, the channel has also seen the variety of schemes triple since 2020, according to DoubleVerify. View Original Article Legal & Criminal Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Trends & External Forces

Marketing can’t just be diverse–it has to be diverse-first

Diverse-first marketing is a missed opportunity that will narrow customer bases and limit future growth–unless organizations can learn to embrace it. View Original Article Shoppers Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Holiday & Events

Sam’s Club prioritizes emotions over sales in holiday ads

The move marks a strategic pivot by agency Arnold Worldwide away from traditional holiday marketing themes as economic uncertainties persist. View Original Article Economy Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Department: Adult Beverage

Guinness pits Joe Montana against Joe Burrow in battle over 0

The cross-generational football stars argue over the number as the beer brand ramps up marketing around its non-alcoholic offering. View Original Article Dept. Beverage Dept. Adult Bev MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Uncategorized

Premier League throws in AR trophy hunt for US soccer tournament

Fans can use a map to search for 20 trophies hidden within the tournament’s five U.S. host cities for the chance to win a variety of prizes. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Agencies & Vendors

Paramount reorganizes ad sales structure amid declines

The company is looking to streamline its interactions with agencies by offering a single point of access to its advertising solutions.  View Original Article Agencies MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Department: Beverage

Dunkin’ taps Ben Affleck, Ice Spice to put a name to its new fall drink

An ad promoting the limited-time Ice Spice Munchkins Drink is the first work since the chain formalized its partnership with Affleck’s Artists Equity. View Original Article Dept. Beverage Partnerships Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Department: Food

Natural Light, Sperry turn boat shoes into sea-ready beer holders

Consumers can comment on the beer brand’s Instagram for the chance to have their old shoes upcycled into the “Brewzie.” View Original Article Marketing: Social Media Consumers Dept. Apparel Meta (Facebook) Dept. Adult Bev Dept. Beverage Dept. Natural / Organic MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Uncategorized

Campaign Trail: U by Kotex unapologetically normalizes periods

A bold, multichannel approach by the Kimberly-Clark brand ditches euphemisms as part of ongoing efforts to reduce stigmas around menstruation. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Merchandising

Inside Nestlé‘s long road to improve the sustainability of its packaging footprint

From Nespresso pods made of paper to Stouffer’s trays made with 30% recycled plastic, the CPG giant is finding novel ways to improve some of the millions of pounds of packaging material it uses annually. View Original Article Packaging Sustainability Nestle MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
Next