1. Department: Adult Beverage

Guinness pits Joe Montana against Joe Burrow in battle over 0

Written by Posted on Less than 0 min read

The cross-generational football stars argue over the number as the beer brand ramps up marketing around its non-alcoholic offering.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

NBCUniversal’s Linda Yaccarino resigns, named Twitter CEO

A star in the marketing world, the ad sales chief is leaving in the thick of upfronts season, with NBCUniversal’s presentation scheduled for May 15. View Original Article Executives Marketing: Social Media Twitter MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Shopper & Customer

‘Barbie’ AI selfie generator goes viral with 13M users

Marketed ahead of the film’s debut, the playful experience gained a slew of attention by consumers, brands and celebrities.  View Original Article AI Consumers Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Trends & External Forces

Marketing can’t just be diverse–it has to be diverse-first

Diverse-first marketing is a missed opportunity that will narrow customer bases and limit future growth–unless organizations can learn to embrace it. View Original Article Shoppers Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Merchandising

Resy ‘drops’ exclusive reservations in new campaign

“Reservationships” offers exclusive experiences with limited availability at in-demand eateries across several major cities. View Original Article Pricing & Promotions MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Partnerships & Alt Profit

Smirnoff flips a coin for free cocktails as NFL season kicks off

Along with a giveaway, the campaign features ads tailored to the marketer’s team partners that reference the sport’s myriad superstitions. View Original Article Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Holiday & Events

Gap hands mic to kids for back-to-school tie-up with ‘Recess Therapy’

Quick-witted students share their first-day-of-school wisdom in a video made in collaboration with the channel behind the now-iconic “corn kid.” View Original Article Holiday & Events Dept. Fresh MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Department: Adult Beverage

Bushmills unleashes sheep on NY bar for St. Patrick’s Day campaign

In a humorous new ad, the Irish whiskey brand urges bar goers to avoid herd mentality and ditch its competitors. View Original Article Dept. Adult Bev MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Data & Insights

CMOs gain business savvy and confidence of CEOs, survey finds

Nearly half of CEOs regard their marketing department as being “best in class,” up from 20% in 2021. View Original Article Thick Data MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Media & Marketing

New York introduces ‘We Love NYC’ to mixed reactions

The city’s new logo and campaign, a variation on the “I Love NY” effort originally launched in the ‘70s, has drawn ire on social media. View Original Article Marketing: Brand Marketing: Social Media ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade

A trio of spots following the Radio City Rockettes as they prepare to perform live show off AI-powered features on Google’s Pixel 8 smartphone. View Original Article Holiday & Events Google AI Marketing: Broadcast Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Corporate Strategy

J.M. Smucker’s CMO on what she’s learned about refreshing ‘dusty’ brands

After handling the CPG giant’s business at Publicis, Gail Hollander now leads the marketer’s in-house efforts to modernize brands for new audiences. View Original Article Agencies Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Retailer Media

‘Broadcast-level scale’: Why retail media networks view in-store as their next frontier

The in-store experience was positioned as a broadcast TV-sized opportunity at NRF’s Big Show, but not everyone seemed convinced. View Original Article Marketing: Broadcast Marketing: In Store Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Corporate Purpose

LGBTQ+ marketing is in crisis — here’s what the numbers say

With Target caving to pressure surrounding LGBTQ+ themed merchandise, a Bospar report examines how Americans feel about purpose-driven marketing. View Original Article Target Inclusivity MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Media & Marketing

American Eagle brings secondhand clothing shop to Snapchat

The augmented reality experience is part of the retailer’s new RE/AE digital shop and clothing collection curated with online resale platform ThredUp. View Original Article Marketing: Social Media Technology & Innovation Dept. Apparel Tech: AR and VR Recommerce Metaverse MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Shopper & Customer

Saucony outpaces doom scrolling with new running challenge

The shoemaker is hoping to turn the distance the average consumer scrolls — the equivalent of three marathons a year — into real movement. View Original Article Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Shopper & Customer

NYX launches new makeup collection on Roblox

The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products.  View Original Article Dept. HBC Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Department: Food

Guinness celebrates Irish heritage with Jason Momoa

The Diageo brand tapped the action star to co-direct and produce a new campaign which will carry through the year. View Original Article Dept. Fresh Dept. Perimeter CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Technology & Innovation

NHL renders All-Star Game in 3D on Roblox

The league claims to be first professional sports organization to recreate an entire game in 3D on Roblox. View Original Article Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Holiday & Events

FanDuel gives Gronk another shot in Super Bowl marketing blitz

Part of a larger campaign, consumers can again bet on if NFL icon Rob Gronkowski will score a live field goal for FanDuel’s second big game ad.  View Original Article Consumers Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. ESG

Google helps advertisers extend social strategies across its platforms

The Demand Gen product uses artificial intelligence to help marketers create more engaging content and better target audiences on social. View Original Article Target AI Technology & Innovation Google ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
Next