1. Data & Insights

CMOs gain business savvy and confidence of CEOs, survey finds

Written by Posted on Less than 0 min read

Nearly half of CEOs regard their marketing department as being “best in class,” up from 20% in 2021.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Trends & External Forces

Smokey Bear travels through the decades for 80th anniversary ad

The bear best known for the iconic “Only you can prevent wildfires” line stars in an emotional retelling of years of wildfire prevention tips. View Original Article Weather MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. CPG: Adult Beverage

Anheuser-Busch looks beyond backlash with people-focused campaign

“That’s Who We Are” comes as the brewer attempts to move forward from a months-long backlash and follows the launch of Bud Light’s summer campaign. View Original Article CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Wonderful Pistachios cracks open TikTok for campaign revival

The brand hopes to drive awareness by bringing back a campaign that in the past has featured Stephen Colbert, Snooki, Snoop Dogg and Psy. View Original Article Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. ESG

Campaign Trail: Dr. Squatch uses hypnosis to inspire ‘​​Big Bricc Energy’

The digitally native men’s grooming brand goes beyond raunchy puns to address men’s mental health through hypnotic videos. View Original Article Sustainability Health & Wellness MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Partnerships & Alt Profit

GroupM, Warner Bros. Discovery boost brand opportunities around diverse content

The partnership is the latest ad industry initiative that seeks to create opportunities for diverse media companies and content creators. View Original Article Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Department: Beverage

Pure Leaf taps ‘Ghostbusters’ actors to myth-bust its zero-sugar sweet tea

The launch comes as both PepsiCo and Coca-Cola are reaching out to consumers seeking better-for-you beverages. View Original Article Dept. Beverage Consumers PepsiCo Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Omnicom’s bets on precision marketing contribute to growth bump

Flywheel Digital, the group’s largest acquisition to date, is a key piece of its evolving pitch around digital commerce and retail media.  View Original Article Marketing: Retail Media Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Corporate Strategy

General Motors CMO Deborah Wahl to retire

Along with helping GM navigate the challenges of the coronavirus pandemic, Wahl has helped lead the automaker’s move toward an all-electric future. View Original Article Executives COVID19 Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

What Kim Kardashian’s $1.26M fine says about influencer marketing

Enlisting an influencer can often be a high-risk operation, but there are a few steps marketers can take to avoid the chaos. View Original Article Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Corporate Finance

Trade Desk reports strong Q3 earnings as UID2 continues to gain steam

Shares still dropped around 30% due to lower Q4 guidance based on advertiser caution resulting from now-resolved strikes. View Original Article Results & Investment MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Media & Marketing

LinkedIn emphasizes the power of networking in global push

Created with Droga5, “Find Your In” includes a minute-long spot and creator-led activation and arrives following a major round of layoffs at the company. View Original Article Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. CPG: Beverage

What Coca-Cola’s generative AI experiments mean for the brand’s future

Selman Careaga, president of the global Coca‑Cola category, detailed how the brand balances artificial and human intelligence. View Original Article Technology & Innovation Predictions and Forecasts Coca Cola Editor's Choice AI MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Department: Adult Beverage

Coors Light’s nail polish changes color at ideal beer-drinking temperature

Coors Light, owned by Molson Coors, released Chill Polish, a branded, color-changing nail polish, the company said in a press release. The nail polish, made in partnership with Le Chat Nails, turns from slate gray to Coors Light Blue at a certain temperature. This is similar to how the mountains on Coors Light cans turn from […]
2 min read
0
4
  1. CPG: Food

Lunchables brings kids’ imaginations to life for Grilled Cheesies debut

Spots revolve around “kid-fueled daydreams” about what’s happening in the microwave when heating the Kraft Heinz brand’s new frozen product. View Original Article KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Media & Marketing

Walmart buys Vizio for $2.3B as retail media race turns to streaming

The deal helps Walmart catch up with Amazon and comes as its U.S. advertising unit grew revenue by 30% in fiscal 2024.  View Original Article Amazon Walmart Marketing: Digital Media Marketing: Retail Media Predictions and Forecasts Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Holiday & Events

Gift giving meets revenge living: Why experiences are so important this holiday season

Consumer spending this year could meet last year’s totals, but with fewer gifts expected to be given, landing the sale just got harder. View Original Article Consumers Holiday & Events Dept. Nonfood MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Sociable: What comes next for TikTok following approval of US sell-off bill?

TikTok has vowed to fight the bill in the courts, but that might not be a pathway to maintaining its Chinese ownership. View Original Article Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Holiday & Events

How Disney is helping brands extend Halloween momentum into the holidays

Brands are rethinking how to approach holiday marketing as consumer behaviors continue to shift, Disney exec John Campbell told Marketing Dive. View Original Article Holiday & Events Executives Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Stores & Formats

Foot Locker stores become Pokemon Go gyms and stops in Puma tie-up

Interest in mobile gaming and AR remains strong, as evidenced by Puma’s new Pokemon-themed line of merchandise and in-store activations. View Original Article Marketing: In Store Brick and Mortar MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Food

Oatly challenges Big Dairy over climate impact with free advertising offer

Two-page ads in several major newspapers touted the brand’s carbon footprint on one page with the other left “reserved” for willing participants. View Original Article Dept. Dairy Dept. Fresh Dept. Refrigerated MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
Next