CPG: Adult Beverage

Articles on Adult Beverage

  1. CPG: Adult Beverage

“Guide Yourself By The Stars And Not The Passing Ships”

What would it be like to get some career advice from someone who has mentored over 30 CEO’s of billion dollar companies? David Kenny has had a four decade long career beginning as a consultant at Bain to co-founding and leading Digitas which he sold to the Publicis Groupe where he was part of the […]
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  1. CPG: Adult Beverage

Pepsi unveils three new ice cream-inspired flavours

Carlsberg Britvic has expanded its Pepsi portfolio with the launch of three new ice cream-inspired zero sugar cola flavours. The new range will feature Cherry & Vanilla, Raspberry Ripple and Salted Caramel variants, offering shoppers a nostalgic twist on the classic cola and ice cream… This story continues at Pepsi unveils three new ice cream-inspired […]
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  1. CPG: Adult Beverage

J20 teams with Lashings World XI cricket

J2O and the Lashings World XI cricket have announced their partnership for the 2026 season. Now entering its second year with J2O, and a third year of collaboration with the Carlsberg Britvic family, a highlight of the continued partnership will be a cricket festival on… This story continues at J20 teams with Lashings World XI […]
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  1. CPG: Adult Beverage

Molson Coors launches Madrí Excepcional Limón

Molson Coors Beverage Company is tapping into the popularity of fruit beers with the launch of Madrí Excepcional Limón, a new flavoured lager arriving exclusively in Tesco, Booker and One Stop stores. Launching this month (April) in 4x440ml can multi-packs at 3.4% ABV, the brand’s… This story continues at Molson Coors launches Madrí Excepcional Limón […]
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  1. CPG: Adult Beverage

Commer Riff with Sri & PVSB – April 14, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.  This week’s topics: Unilever acquires GRÜNS Sazerac Counters Pernod Ricard for Brown-Forman Nutella in Space Upfront Season CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this […]
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  1. CPG: Adult Beverage

Unbossing: Reed Hastings from the Mountaintop!

We have entered the age of Debossification. An age where zones of control are being replaced by zones of influence. Where the future does not fit in mindsets of the past. An era of where smart leaders acknowledge that every career has a midnight hour and one should exit at five to 12. It is […]
4 min read
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  1. CPG: Adult Beverage

Beer, Basket Building: How 7-Eleven and Budweiser Turn a Holiday into High-Margin Momentum

  Let’s get straight to it: beer isn’t just a beverage—it’s a traffic driver, a margin enhancer, and when merchandised correctly, a meal solution multiplier according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. The latest limited-time promotion from 7-Eleven proves exactly that, leveraging National Beer Day (April 7) as a strategic […]
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  1. CPG: Adult Beverage

Commerce Riff with Sri & PVSB – March 31, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.  This week’s topics: Dollar General getting new CEO Pernod Ricard / Brown-Forman merger talks Henkel buys OlaplexThe perils of AI-generated content CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: […]
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  1. CPG: Adult Beverage

Molson Coors introduces new can formats for Madrí Excepcional 0.0%

Molson Coors Beverage Company has launched a new 4x440ml can format for Madrí Excepcional 0.0%, the alcohol-free variant of its lager brand. Rolling out across the UK off-trade from March 2026, the new format offers shoppers a more convenient, accessible pack size, helping retailers tap… This story continues at Molson Coors introduces new can formats […]
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  1. CPG: Adult Beverage

Bacardi & Coca-Cola RTD introduces new Spiced variant

Coca-Cola Europacific Partners has launched a new Spiced variant to its Bacardi & Coca-Cola RTD range. Available now at a recommended price of £2.30, the 250ml slim can features Bacardi Spiced rum with hints of vanilla, mixed with Coca-Cola. The launch builds on the strong… This story continues at Bacardi & Coca-Cola RTD introduces new […]
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  1. CPG: Adult Beverage

CAGNY 2026 Recap

In this episode, Sri & PVSB recap the highlights from the 2026 Consumer Analysts Group of New York (CAGNY) annual conference. Read our recaps at Mass Market Retailers here: https://massmarketretailers.com/tag/cagny-2026/ To learn more about CAGNY, go here: https://consumeranalystgroupny.com/ This episode is sponsored by retailmediaIQ, publishers of Mass Market Retailers We rated each presentation on 7 […]
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  1. CPG: Adult Beverage

More ‘feet on the street’ as drinks giant expands field sales support for indies

Drinks giant Diageo has begun a major expansion of its field sales team to better support independent retailers in both the on- and off-trade. The first of the more than 100 new recruits began visiting convenience stores at the start of this month (February). More… This story continues at More ‘feet on the street’ as […]
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  1. CPG: Adult Beverage

Pepsi Max Tropical unveiled and new redesign for Pepsi Max flavours range

Carlsberg Britvic kicks off the new year with the launch of Pepsi Max Tropical and a refreshed look for its Pepsi Max flavours range. Blending pineapple, mango and peach flavours, Pepsi Max Tropical is designed to meet growing shopper demand for new flavoured cola options.… This story continues at Pepsi Max Tropical unveiled and new […]
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  1. CPG: Adult Beverage

Madrí Excepcional hits £1bn sales as brand turns five

Madrí Excepcional has achieved a major milestone in surpassing £1bn in annual sales, the brand has reported as it celebrates its fifth birthday. Launched by Molson Coors Beverage Company in partnership with La Sagra brewery in October 2020, the European-style premium lager has been one… This story continues at Madrí Excepcional hits £1bn sales as […]
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  1. CPG: Adult Beverage

Promotional feature | Hot food meets cool refreshment: boost your winter sales with Carlsberg Britvic’s on-the-go soft drinks

Colder weather brings a golden opportunity to boost sales, and the secret lies in pairing your hot food offering with the nation’s favourite on-the-go soft drinks. https://youtu.be/IMtnXs_oOPA   New research from Carlsberg Britvic shows that nearly seven in ten consumers enjoy soft drinks at least… This story continues at Promotional feature | Hot food meets […]
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  1. CPG: Adult Beverage

Carlsberg, 1664 and Holsten unveil 10-can price-marked packs

1664 Bière, Carlsberg and Holsten Pils have expanded their ranges with new 10-pack price-marked packs, available exclusively to convenience retailers. Brand owner Carlsberg Britvic says the launch, which features Holsten’s first-ever multi-pack format, offers retailers the chance to unlock further category sales by tapping into… This story continues at Carlsberg, 1664 and Holsten unveil 10-can […]
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  1. CPG: Adult Beverage

Baileys Caramel Sauce launched into Spar Scotland and Northern Ireland

Specialist innovator in branded flavour development, The Flava People, whose collaboration with Diageo saw the launch of an alcohol-free Baileys Caramel Sauce into UK supermarkets earlier this year, is venturing into the convenience channel with its branded offer. Baileys Caramel Sauce will launch into 400… This story continues at Baileys Caramel Sauce launched into Spar […]
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  1. CPG: Adult Beverage

Pernod Ricard offers tips to boost Christmas sales

Pernod Ricard UK serves up some top tips on how the off-trade can make the most of premium spirits this festive season. With nearly a third of annual spirits sales taking place in the 12 weeks to Christmas, Pernod Ricard UK is urging retailers capitalise… This story continues at Pernod Ricard offers tips to boost […]
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  1. CPG: Adult Beverage

The “Leaner New Normal” For US Employment

From the Wall Street Journal: “The nation’s largest employers have a new message for office workers: help not wanted. “Amazon.com said this week that it would cut 14,000 corporate jobs, with plans to eliminate as much as 10% of its white-collar workforce eventually. United Parcel Service said Tuesday that it had reduced its management workforce […]
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  1. CPG: Adult Beverage

Sarah Haywood joins executive team at motoring and cycling products retailer Halfords as new CIO

Halfords has announced the appointment of Sarah Haywood as its new CIO. She was most recently at Carlsberg Group, where she also served as Chief Information Officer. “Sarah joins us with a fantastic track record of tech leadership across companies like Cadbury Schweppes, Kraft Foods and Mondelēz,” says Henry Birch, Group Chief Executive at Halfords […]
2 min read
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  1. CPG: Adult Beverage

Walmart to Expand Digital Shelf Labels Chainwide

Walmart will deploy digital shelf labels (DSLs) chainwide this year, doubling the approximately 2,300 U.S. locations currently using the technology (Walmart U.S. operates more than 4,600 stores). With more than 120,000 items in a typical Walmart store, managing price changes manually requires significant associate hours. Additionally, these DSLs are equipped with LED lights that make […]
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