CPG & FMCG

General articles on the Consumer Packaged Goods industry.

  1. CPG & FMCG

Mars Wrigley unveils Skittles Giants Gooey

Mars Wrigley has launched Skittles Giants Gooey, the confectioner’s most ambitious new product development to date. Skittles Giants Gooey fill soft, fruity-flavoured giant candy with a gooey citrus core, “delivering a tangy hit of zestiness”. Alice Maramotti, Skittles senior brand manager, comments: “We have a track record… This story continues at Mars Wrigley unveils Skittles Giants Gooey […]
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  1. CPG & FMCG

Walmart+ Members will Get First Dibs on New Products During 24-Hour Event

From 12 noon ET on Monday, April 29 through noon on April 30, the Walmart+ Early Access online sales event will offer program members a curated assortment of products new to Walmart — including Dolly Parton’s Rockin’ New Baking Collection, Doritos Flamin’ Hot Mystery Flavor, Pampers diapers and men’s and women’s shoes from Reebok. “Walmart+ […]
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  1. CPG & FMCG

Grocerant Guru’s Full-Flavored Forecast: 2024’s Flavorful Trends

  Get ready to tantalize your taste buds with a peek at what’s hot in the culinary world! Once again Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® and his team,  are seeing some new signals of our ever-evolving consumer focused adoption of fresh food with functionality; including botanical infusions, and even a […]
3 min read
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  1. CPG & FMCG

Asda’s c-stores trialling display screens for spirits sales

Asda is running a trial of digital spirits display screens in 23 of its Express stores, in partnership with Diageo. The screens allow customers to select from a larger choice of spirits, with the range increasing from 13 or 26 products to 50. The screens… This story continues at Asda’s c-stores trialling display screens for […]
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  1. CPG & FMCG

How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Americans spent $136.8 billion on their pets in 2022, up from $123.6 billion in 2021, according to the American Pet Products Association. Half of these pet-owning households are run by millennials and Gen Zers, who don’t just look at their pets as “furry friends” but as their children. Bark is one company that is laser-focused […]
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  1. CPG & FMCG

Promotional feature Boost your sales by tapping into the demand for spicy snacks

PepsiCo explores the rising demand for spicy snacks amongst UK consumers, why working together is key to maximise the growth opportunity NPD has to offer, and how momentum can be maintained in the months ahead. Heating up the Savoury Snacking category Snacking remains hugely popular… This story continues at Promotional feature Boost your sales by […]
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  1. CPG & FMCG

2024 Annual Marketing Report

2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends mean for your own impact planning. Download the report 2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends […]
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  1. CPG & FMCG

FMI taps Julie Savoie to lead workforce initiatives

ARLINGTON, VA – FMI – The Food Industry Association, has tapped Julie Savoie to lead the association’s strategic direction for, and implementation of, member workplace and workforce initiatives. She will also help oversee the FMI sustainability agenda. Julie Savoie “Workforce capabilities are one of FMI’s Imperative Issues and have become particularly urgent in recent years,” […]
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  1. CPG & FMCG

Handheld Happiness: The Battle for the Burger Bite

  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, handheld food for immediate consumption is driving consumer migration when eating out.   Foodservice Solutions® recently conducted grocerant scorecards reveled that 81.6 percent of consumers prefer entrees that can be consumed by hand when not eating at home.  That said it is a […]
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  1. CPG & FMCG

PepsiCo: Popping Performance and Refreshing Returns

PepsiCo (NASDAQ: PEP) is a global powerhouse in the food and beverage industry, a part of the consumer staples sector. PepsiCo’s earnings report for the first quarter of 2024 (Q1FY2024) offered valuable insights into the company’s current performance and future trajectory. Pepsi
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  1. CPG & FMCG

Albertsons awards Innovation Launchpad winners at Natural Products Expo West

 ​​[[“value”:” WunderEggs, a plant-based hardboiled egg formulated from almonds, cashews, coconut milk, turmeric extract and black salt, bested 60 participants and won first place. “]] 
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  1. CPG & FMCG

Wh-The-Tech with Nestlé Purina’s Padma Hari & Maesa’s Oshiya Savur

In this episode, the CPG Guys speak with Padma Hari, Chief Digital Officer at Nestlé Purina & Oshiya Savur, Chief Brand & Marketing Officer at Maesa. Both co-host the “Wh-The-Tech” podcast. Subscribe to the “Wh-The-Tech” podcast: Apple  Spotify Follow Padma on LinkedIn at: https://www.linkedin.com/in/padma-hari/ Follow Oshiya on LinkedIn at: https://www.linkedin.com/in/oshiya-savur/ Padma & Oshiya answered these […]
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  1. CPG & FMCG

Planning For Brand Expansion

The growth of any brand will plateau if it is successful with its initial product range in its region of origin. Further growth must come from expanding the product range, extending geographically, or both. Before scaling your brand, the business fundamentals need to be in place. Investors seem keen to fund technology-based brands even if […]
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  1. CPG & FMCG

Crunch, Crackle, Chomp: Why CPG Brands Are Turning Their Sound On With Sonic Branding

In a world with endless snack options, many CPG brands are looking to stand out in the supermarket aisle by taking a sound-on approach to marketing and investing in a sonic identity. Consumer packaged goods have long used sonic cues in advertising to give their products personality, such as those with familiar brand mascots like […]
3 min read
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  1. CPG & FMCG

Vitalite announces retailer support for allergy awareness

Saputo Dairy’s dairy-free brand Vitalite UK, has partnered with training provider The Allergy Badge to campaign for better industry awareness of food allergies as it unveils a package of free support for retailers. The dairy-free spread has undertaken new research to shine a light on… This story continues at Vitalite announces retailer support for allergy […]
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  1. CPG & FMCG

CRN names Johnson director, education and events

WASHINGTON—The Council for Responsible Nutrition (CRN) said that Sauda Johnson has joined its membership team as director of education and events. Johnson brings a wealth of experience to CRN, the leading trade association for the dietary supplement and functional food industry. She has successfully coordinated and led numerous special events, meetings, and conferences for prominent […]
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  1. CPG & FMCG

Tropicana launches second campaign

Tropicana has launched its second campaign under the ‘It’s That Juice’ platform, which highlights the concept that ‘the things that make you shine brighter is what’s on the inside’. The £3.5m ‘Not all oranges are the same’ campaign continues to ground itself in the brand’s philosophy… This story continues at Tropicana launches second campaign Or just […]
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  1. CPG & FMCG

Quaker Oats expands protein range

Quaker Oats is expanding its Protein range with the introduction of a new Peanut Butter flavour. Divesh Parmar, Quaker UK general manager at PepsiCo, said: “Protein porridge is undergoing a huge perception change. Having become more mainstream, it’s no longer just for shoppers looking to… This story continues at Quaker Oats expands protein range Or […]
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  1. CPG & FMCG

Meta’s Llama 3 models are now available in Amazon Bedrock

Today, we are announcing the general availability of Meta’s Llama 3 models in Amazon Bedrock. Meta Llama 3 is designed for you to build, experiment, and responsibly scale your generative artificial intelligence (AI) applications. New Llama 3 models are the most capable to support a broad range of use cases with improvements in reasoning, code […]
3 min read
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  1. CPG & FMCG

Why California Restaurants Can Rest Easy: The Enduring Appeal of Dining Out

  The restaurant industry has been obsessing with the rise of the minimum wage in California.  Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® continues to insist that there are many more reasons the long-term outlook for the California restaurant sector is bright. So, here we go.   In California, approximately 49.3% of households consist […]
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  1. CPG & FMCG

DoorDash Available at Wakefern Food Corp. Banners

SAN FRANCISCO–(BUSINESS WIRE)–Today, DoorDash (NASDAQ: DASH), the local commerce platform, is excited to announce service with Wakefern Food Corp., the nation’s largest retailer-owned cooperative. The cooperative members own and operate 365 supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Fairway Market, Gourmet Garage, and Dearborn Market banners. Customers can now order groceries and […]
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  1. CPG & FMCG

Choosing the Right Funding to Fuel Your Brand’s Growth

Growing your business to a household name is the dream of every entrepreneur. However, achieving this level of recognition requires more than just ambition; it demands strategic planning, resource allocation, and often, significant financial investment. Access to capital isn’t always easy to come by, however. In fact, a study by U.S. Bank found that eighty-two […]
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  1. CPG & FMCG

Including Wonder, mmERCH, and Pandion: ten retail technology funding rounds you need to know about

RTIH rounds up ten retail systems ventures who have recently secured significant investments in their businesses, including blockchain enabled Web3 fashion startups, customer journey management platforms, and computer vision and AI powered warehouse inventory monitoring solutions. 1. TheyDo Customer journey management platform, TheyDo, has secured an additional $34 million in a Series A+ funding round. […]
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  1. CPG & FMCG

Rite Aid is closing another 53 stores

PHILADELPHIA — Rite Aid this month announced plans to close 53 more stores, adding to the roughly 200 it has shuttered since filing for Chapter 11 bankruptcy protection late last year. Officials with the retail pharmacy chain said decisions about which stores to close are based on factors including business strategy, lease and rent considerations, […]
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  1. CPG & FMCG

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
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  1. CPG & FMCG

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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