CPG & FMCG

General articles on the Consumer Packaged Goods industry.

  1. CPG & FMCG

Finding Your Perfect 3PL Partner – Tips for Product Startups

For many product startups, the magic of third-party logistics (3PL) is an unsung hero in their success story. Imagine launching your dream product, only to be swamped with the logistics of getting it from production to your customer’s doorstep. That’s where 3PLs step in, offering expertise in inventory management, shipping, and distribution. This blog post […]
5 min read
0
  1. CPG & FMCG

Cheetos announces major relaunch in the UK

Cheetos is gearing up for a major relaunch in the UK this year kicking off with the introduction of a brand-new Fiery Jalapeño and Cheese flavour. The new flavour will be available in a 105g sharing bag (£2 RRP), and two price marked packs (PMPs)… This story continues at Cheetos announces major relaunch in the […]
< 1 min read
0
  1. CPG & FMCG

Hy-Vee RMN Deploys Carrot Ads Solution; Instacart Extends Ad Placements to Smart Carts

The 570-store Midwestern supermarket retailer Hy-Vee will expand its partnership with Instacart by adopting the platform’s Carrot Ads solution. This new integration will give Hy-Vee RedMedia access both to Instacart’s ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands. All those brands will also now have access to […]
3 min read
0
  1. CPG & FMCG

AI-First

Organizations have been sending very mixed signals with AI. Many have claimed a strategy of being “AI-first” in one breath, while setting confusing draconian guardrails in the next. The promise of AI has outpaced our organization’s ability to adopt it. I like how Oguz Acar, professor at King’s Business School advocated for a more balanced […]
4 min read
0
  1. CPG & FMCG

Irn-Bru introduces new flavour for Pwr-Bru

Pwr-Bru, from Irn-Bru, has uveiled its first new flavour innovation since launching in 2023; Dynamo Fruit Punch in a 500ml big can format. Kenny Nicholson, head of Irn-Bru brand, said: “Pwr-Bru has been packing a powerful flavour punch in the fast growing Scottish energy market… This story continues at Irn-Bru introduces new flavour for Pwr-Bru […]
< 1 min read
0
  1. CPG & FMCG

KFC Stumbles with Pricing: A Look at How the Once-Dominant Brand Lost Its Way

  For decades, KFC reigned supreme in the home meal replacement category, offering families an affordable and convenient way to enjoy fried chicken at home. As consumer preferences evolved, so did the competition, with grocery stores expanding their ready-to-eat meal options and fast-food rivals introducing budget-friendly deals. KFC, once a leader in value, has struggled […]
4 min read
0
  1. CPG & FMCG

Wendy’s: The Real MVP of March Madness Marketing

  In the competitive arena of fast-food marketing, Wendy’s has mastered the art of staying fresh—not just with its never-frozen beef but with its consumer-focused, basketball-fueled approach. As the Official Hamburger of March Madness, according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® Wendy’s has dribbled its way into the hearts (and […]
3 min read
0
  1. CPG & FMCG

It’s Time for Apple to End Its Culture of Secrecy

Apple has long thrilled the public by keeping its products secret and releasing them in high-gloss events with “one more thing” surprises. The company’s marketing magic has made its launch events must-see-TV, with audiences held in suspense knowing they might learn something new at any moment. These signature events, backed by strong product execution, helped […]
5 min read
0
  1. CPG & FMCG

How to Build Brand Identity Through Recipe Development

A picture is worth a thousand words, right? In today’s fast-paced digital world this has never been truer. With 65% of people being visual learners, it’s clear that the way you present your brand visually makes all the difference.   Research shows that 95% of viewers can retain a message when it’s experienced visually, compared […]
4 min read
0
  1. CPG & FMCG

Who is Eating What When?

  The food and beverage retail world is undergoing a significant transformation according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Consumers are reshaping their eating habits, with a remarkable return to home-prepared meals—a trend not seen at this level since 2000. That said, let’s see look at some of what The […]
4 min read
0
  1. CPG & FMCG

Walkers teams with Lea & Perrins and Heinz

Worcester Sauce crisps are back on the Walkers menu and Heinz Tomato Ketchup flavour has been launched. Both packs sport the branding of the brands on-pack to give full shelf shout-out and have a £1.25 PMP. Irina Panescu, senior marketing manager at Walkers said: “Earlier… This story continues at Walkers teams with Lea & Perrins […]
< 1 min read
0
  1. CPG & FMCG

Is Your Store Giving Customers a Reason to Visit?

Is your store still just a place to buy things, or have you transformed it into an experience your customers can’t resist? This week we are exploring innovative approaches to driving foot traffic and boosting sales in today’s challenging retail environment. From creating immersive in-store experiences that shoppers can’t get online to creative team contests […]
4 min read
0
  1. CPG & FMCG

Cheez-It announces cash prizes for convenience retailers

Cheez-It has announced a new competition exclusively for independent retailers, with a £10,000 cash prize to win. Convenience group store owners simply order a free POS bundle, which comprises a wobbler, shelf strips, and aisle fins, via the link below or through the QR code… This story continues at Cheez-It announces cash prizes for convenience […]
< 1 min read
0
  1. CPG & FMCG

You Don’t Have Customers, you Have Fans, so Put on a Show

There’s a lot retailers can learn from the success of immersive location-based entertainment spaces this past year. The Sphere in Las Vegas reimagined concertgoing, giving music lovers 360 degrees of eye-popping real-time visuals synced to music; Meow Wolf has reimagined museum visits; and Hollywood is taking its first stab at immersing fans in their favorite […]
4 min read
0
  1. CPG & FMCG

Cadbury Dairy Milk teams with Lotus Biscoff

Cadbury has announced the launch of its latest innovation: Cadbury Dairy Milk Biscoff, combining Cadbury Dairy Milk with Lotus Biscoff’s biscuits. The launch looks to tap into consumer interest in new flavours and textures, and drive cross-brand excitement to help drive incremental growth. To support… This story continues at Cadbury Dairy Milk teams with Lotus […]
< 1 min read
0
  1. CPG & FMCG

Country Choice unveils Easter range  

Country Choice has unveiled its Easter range for 2025 featuring new Mini Egg Cookies and a White Chocolate & Raspberry Mini Loaf Cake. New ready-to-bake Mini Egg Cookie features vanilla-flavoured cookie dough with speckled pink, yellow, green, white, and brown milk chocolate mini eggs and… This story continues at Country Choice unveils Easter range   […]
< 1 min read
0
  1. CPG & FMCG

Beyond Sells Off Zulily, will Use Profit to Focus on Home and Family Brands

Almost exactly a year after it purchased then-insolvent flash-sale site Zulily, Bed Bath & Beyond parent company Beyond, Inc. has sold its majority stake in the brand, turning a profit of $500,000 and retaining a 25% share of the company. Beyond purchased Zulily in March 2024 for $4.5 million after the platform’s abrupt shutdown in […]
2 min read
0
  1. CPG & FMCG

Global Planning Guide 2025

3 Key Media ConvergenceTrends A guide to global media planning through shifting landscapes Download the report 3 Key Media ConvergenceTrends A guide to global media planning through shifting landscapes Download the report Navigating a converging media landscape The global media landscape of 2025 is a kaleidoscope of shifting patterns. Streaming platforms, social media and even […]
2 min read
0
  1. CPG & FMCG

Instacart Debuts AI-Powered Tools to Supercharge Healthy Food Shopping

Instacart has introduced Smart Shop, which leverages generative AI and machine learning to create a more personalized grocery shopping experience. The platform also has unveiled AI-powered Health Tags that provide detailed nutrition information across its catalog, as well as curated Inspiration Pages featuring expert-backed health recommendations and shoppable recipes. The initial Inspiration Page was developed […]
3 min read
0
  1. CPG & FMCG

Macy’s to Adapt Best-Seller About Department Store Icons into TV Series

Macy’s has emerged as the winning bidder for the exclusive rights to develop Julie Satow’s best-selling book, When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion. The retailer plans to develop the non-fiction book into a fictionalized television series and is already on the hunt for a showrunner and talent. […]
2 min read
0
  1. CPG & FMCG

Yoplait unveils new recyclable Yop bottle

Yoplait is introducing a new recyclable PET bottle across its 500g and 825g formats from this month. Featuring clear PET and including 35% RPET, the bottles have a new mico-perforated sleeve with clear instructions for the consumer to remove before being put into the recycling… This story continues at Yoplait unveils new recyclable Yop bottle […]
< 1 min read
0

Trending Topics

Editor’s Choice

  1. CPG & FMCG

Walgreens Agrees to $10B Sycamore Partners Acquisition

Walgreens Boots Alliance (WBA) has finalized a deal with private equity firm Sycamore Partners to take the company private after being in the stock market for nearly 100 years. Sycamore will pay $11.45 per share in cash for the Walgreens business, according to a company announcement. Shareholders can receive up to $3 more per share […]
Written by
  1. CPG & FMCG

Valentine’s Day flower sales could shift to FTD, other brands in 2025

1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
Written by

Trending