1. Technology & Innovation

Coke creates AI-powered instrument that only plays ‘uplifting sounds’

Written by Posted on Less than 0 min read

Coke SoundZ arrives as the beverage giant makes a $1.1 billion commitment to Microsoft Cloud and its generative AI capabilities.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Technology & Innovation

OpenAI makes ChatGPT easier to integrate, priming tech for scale

Instacart, Snapchat and Shopify are among those taking advantage of a new API that supports features like chatbots and shopping assistants. View Original Article Marketing: Social Media Technology & Innovation Shopify ChatGPT Delivery Instacart Marketing: In Store MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. CPG: Food

Oscar Mayer rebrands Wienermobile for first time since 1936

A name change to the Frankmobile promotes the brand’s reformulated all-beef franks ahead of summer cookout season. View Original Article KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Media & Marketing

WPP tunes into Spotify’s first-party data with new global partnership

The pact includes an integration with WPP’s Choreograph unit, with the goal of helping clients develop more effective audio campaigns. View Original Article Agencies Data & Insights Marketing: Broadcast Partnerships Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

ANA: 15% of programmatic ad spend is wasted on click-bait websites

Programmatic campaigns tend to have “incomprehensible” scale, with the ANA stating that marketers could save $13 billion by implementing better practices. View Original Article Marketing: Digital Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Shopper & Customer

How pandemic trends will continue to inform consumer behavior in 2023

During a press briefing during NRF’s Big Show, experts indicated that earlier cash reserves are dwindling, while consumer savviness remains on the rise.  View Original Article Consumers COVID19 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Holiday & Events

GNC fuels everyday workout routines for March Madness tie-up

The nutrition brand partnered with Team Whistle for an episode of the latter’s “No Days Off” YouTube series ahead of the college basketball tournaments. View Original Article Marketing: Social Media Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

WBD unveils robust advertising options for Max ahead of May 23 launch

The combined HBO Max and Discovery+ service offers marketers a range of advertising options, with focuses on reach, reward and interaction. View Original Article Pricing & Promotions Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Channel: Restaurants

Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab

Following a successful ploy to force a competitor to relinquish the term’s trademark, the chain is working with DoorDash to comp $5 million in orders. View Original Article Food Delivery DoorDash Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. CPG: Food

Kraft Heinz enlists diners to urge restaurants to offer its ketchup

Kraft Heinz’s new “Tip for Heinz” program urges restaurants to carry Heinz Ketchup, per details shared with Marketing Dive. The push includes social media and out-of-home (OOH) activations. Starting Nov. 30, consumers dining at restaurants that don’t offer the brand’s ketchup can leave an extra $1 “Tip for Heinz” on their receipt and share it online […]
2 min read
0
  1. CPG & FMCG

Dove tackles Gen Alpha anti-aging craze with Drew Barrymore

#TheFaceof10 campaign addresses a worrying trend that has seen teen and tween girls flock to anti-aging brands like Drunk Elephant. View Original Article Unilever MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Data & Insights

How Estée Lauder balances brand and performance marketing as the pendulum swings

The company’s commitment to brand equity and marketing mix modeling was the subject of a presentation during the eTail Palm Springs conference. View Original Article AI Industry Conferences and Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Uncategorized

Driving the multishore paradigm shift: Nearshore outsourcing with EX Squared

Discover how remote work is reshaping business strategies and how EX Squared, with its global presence, is leading the way in Multishore outsourcing. Imagine, build and evolve your team beyond borders. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

Google brushes off ad controversies as search, YouTube regain momentum

More users are searching for deals ahead of the holidays, with the company angling to help marketers reach price-conscious consumers. View Original Article Marketing: Social Media Consumers Holiday & Events Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Corporate Strategy

How corporate communicators can stay ahead in the age of AI

AI has the power to paint the picture and tell the story, tasking communicators to level up their strategy, according to Robert Gibbs and Jeff Nussbaum. View Original Article AI Strategy Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Technology & Innovation

Horizon Media weds sports and experience expertise under new practice

HS&E, which merges several shops under the media agency, will also have a metaverse focus as it tries to be at the “forefront of monetizing Web3.” View Original Article Agencies Crypto Metaverse Trends: Tech MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Channel: Drug

CVS loses another top marketer amid major cost-cutting push

Tammy Lewis’ departure as CMO of CVS Caremark after nine years comes as the pharmacy giant reportedly plans to prune about 5,000 jobs. View Original Article CVS Dept. Pharmacy Executives Editor's Choice MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Ford shifts toward purpose in latest ‘Built Ford Proud’ installment

The campaign spotlights Ford drivers and their passions and includes tie-ups with actor Sydney Sweeney, stunt driver Dee Bryant and surfer Kai Lenny. View Original Article Delivery MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Merchandising

Cracker Jack doubles down on Cracker Jill packaging, purpose-driven campaign

The Frito-Lay brand is continuing an effort to increase the visibility of girls and women in sports despite a contentious sociopolitical environment. View Original Article Packaging PepsiCo Sustainability MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. ESG

Google helps advertisers extend social strategies across its platforms

The Demand Gen product uses artificial intelligence to help marketers create more engaging content and better target audiences on social. View Original Article Target AI Technology & Innovation Google ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Campaign Trail: Neutrogena lathers up reality TV parody on TikTok

Movers+Shakers mined dating show tropes to turn one of the skincare brand’s products into the “bombshell” of “Hydro House.” View Original Article Johnson & Johnson Marketing: Broadcast Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
Next