CPG: Food

Articles about Food CPGs.

  1. CPG: Food

Mondelēz introduces recycled plastic packs for Cadbury Dairy Milk

Mondelēz International has announced that its Cadbury Dairy Milk and Cadbury Mini Snowballs 110g sharing bars, which are made in Bournville and sold in the UK and Ireland, are now wrapped in packaging with 30% recycled plastic. The company has started to roll out the packaging innovation on more than 28 million sharing bars. This […]
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  1. CPG: Food

How Retailers Can Monetize Data

Few words have been used and overused more than “data.” What emerged from a series of zeros and ones has evolved into a critical pillar of every business. Data drives all aspects of a company, from research, buying behaviors, stock/inventory levels, assortment plan, replenishment, website design, store merchandising, staffing and finance to product lifecycle and […]
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  1. CPG: Food

NRF: Consumer Confidence Down, But Spending Still Grows

The National Retail Federation (NRF) is out with its assessment of August spending, concluding that while “consumers remain worried about high inflation and Federal Reserve interest rate hikes intended to bring inflation under control,” they are not so worried that they’ve stopped spending.  The rate of spending growth may have slowed a bit, but “consumer […]
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  1. CPG: Food

Walgreens Turns To Robots To Fill Prescriptions

The Wall Street Journal reports that Walgreens is using robotics to help compensate for staffing shortages in its retail pharmacies, “setting up a network of automated, centralized drug-filling centers that could fill a city block. Rows of yellow robotic arms bend and rotate as they sort and bottle multicolored pills, sending them down conveyor belts. […]
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  1. CPG: Food

Agricultural Dominoes Fall From Ian’s Destructive Path

Bloomberg reports that “Florida’s farmers and ranchers are facing ‘widespread destruction’ from Hurricane Ian that threatens to curb supply from a key US source of fruit and vegetables this winter.  Along with citrus crops the state is famous for, other fruit, vegetable, livestock and dairy operations have been devastated by the storm.”  And, “in addition […]
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  1. CPG: Food

Litehouse Launches Multichannel Campaign to Celebrate Tailgating Season in the Lead Up to the Big Game

“Litehouse in the House” Campaign is a First-of-its-Kind Investment for the Brand SANDPOINT, Idaho, Oct. 4, 2022 /PRNewswire/ — Litehouse, Inc., the No. 1 Refrigerated Salad Dressing (RSD) brand in the U.S.1, is kicking off a new multichannel marketing campaign to support retailers and…
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  1. CPG: Food

Mars Wrigley unveils 2022 Christmas portfolio

Mars Wrigley has pulled out all the stops with its chocolate selection this Christmas. From fulfilling those all-important rituals that drive shopper motivations during the season, such as gifting; snacking and grazing; and special moments together, Mars Wrigley said it has something for everyone, with new products, returning festive-favourites plus a full range from its […]
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  1. CPG: Food

Nestlé Confectionery reveals Quality Street and KitKat sustainable pack innovations

Nestlé Confectionery has announced sustainable packaging innovations for two of its best-loved brands – Quality Street and KitKat. In a category first, Quality Street will move to recyclable paper packaging for its twist-wrapped sweets. By replacing the double layer of foil and cellulose with a paper wrap, Quality Street will remove more than two billion […]
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  1. CPG: Food

Brand Strength Begins With Trustworthy Value

Beyond Meat, the plant protein, traditional meat alternative brand, has a value equation problem. A value equation is the internal mind-set that customers have when assessing the worth of a brand. A value equation is a mental perception that assesses value prior to a purchase. A customer-perceived value equation is what you get for what […]
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  1. CPG: Food

Your Views:  Music To Our Ears

Got the following email from an MNB reader responding to Michael Sansolo’s column last week about classical music groups playing a popular repertoire as a way of expanding Appeal: Last Saturday evening my wife, a friend and I went to a candlelight concert in Chicago at a nearby Episcopal church – Taylor Swift songs played […]
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  1. CPG: Food

New experts join top-class speakers at IRX @ DTX+UCX

Senior executives from Kellogg’s, River Island, Adobe, Bloom & Wild and Sweaty Betty join impressive list of top-class speakers at IRX @ DTX+UCX. The latest experts to join the impressive list of speakers at IRX @ DTX+UCX, with CTO, CIO, eCommerce Director and Head of Solutions Marketing among their titles, reflect how the event’s wide […]
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  1. CPG: Food

Raydiant buys Perch to “unite best of physical and digital shopping”

Raydiant, a bricks and mortar experience specialist, has acquired Perch, a digital shopper marketing platform for in-store product engagement and sales. Terms of the deal were not disclosed. “As a current Perch customer, we couldn’t be more excited about Raydiant’s acquisition,” says Kenny Endermuhle, Category Experience Design Manager at Nestlé Purina. “It accelerates meaningful AI and […]
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  1. CPG: Food

Pernod Ricard UK predicts a big football and post-Omicron Christmas

Christmas 2021 was billed to be a huge occasion until a new variant of Covid kept people at home in small groups, once again. Pernod Ricard UK predicts this year will eclipse any forecasts for last year’s big come back due to large gatherings with friends and colleagues finally getting the green light and the […]
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  1. CPG: Food

Rite Aid posts mixed Q2 results

PHILADELPHIA – Rite Aid had mixed second quarter results, reporting sales that beat analysts’ forecast but posting a wider than expected loss. The company ‘s $5.9 billion in revenue topped Wall Street’s prediction of $5.77 billion. But its adjusted 63 cents per share loss was worse than the anticipated 55 cents per share. For fiscal […]
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  1. CPG: Food

Longo’s Brings Ghost Kitchen Concept Inside Toronto Store

Toronto-based Longo’s announced that its Liberty Village store now is hosting a Kitchen Hub ghost kitchen – the first to open inside a grocery store in the city, and the beginning of what the two companies call “a longer term partnership.” According to the announcement, Kitchen Hub “has four new kitchens at Longo’s Liberty Village. […]
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  1. CPG: Food

4 Steps Retailers Can Take to Market Themselves in a Recession

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. But research shows slashing marketing programs can undermine revenue […]
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  1. CPG: Food

PizzaForno Fresh Fast Revolutionary Restaurant Competition

  Retail foodservice is evolving faster than most legacy restaurants can understand or keep up with according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. New grocerant niche Ready-2-Eat and Heat-N-Eat fresher and faster food platforms are garnering customer attention and migration. Have you heard of PizzaForno? It is one of North […]
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  1. CPG: Food

Walmart’s big Roblox investment, how comms pros are talking about Hurricane Ian and more

Plus: What we do every minute online. A retail giant is making a major investment into the virtual world with new Roblox experiences. Walmart is launching “Walmart Land” and “Universe of Play” which allows children to collect virtual merchandise, play games with toys and characters, earn toys from a blimp go to live concerts and […]
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  1. CPG: Food

Cadbury looks for sales boost with Dairy Milk campaign

Cadbury Dairy Milk is launching a marketing campaign this month. The campaign will aim to remind consumers of familiar occasions for eating the chocolate, as part of a wider investment into promoting the brand this year. The advertising effort will run for the next six weeks, aiming to reach 80% of adult consumers. Retailers are being […]
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  1. CPG: Food

Walmart arrives on Roblox for the first time with two new virtual worlds to engage young shoppers

Walmart announced today that it is stepping into the metaverse with two new experiences on Roblox: “Walmart Land” and “Universe of Play.” The virtual worlds are aimed at younger Walmart customers and let Roblox players collect new virtual merchandise, play games featuring toys and characters, earn toys from a blimp, attend concerts, win fashion competitions […]
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  1. CPG: Food

IBM veteran Duncan Robson becomes Chief IT Architect at Next

Next has hired Duncan Robson as Chief IT Architect. He joins from IBM where he spent almost 30 years, taking on such roles as Retail CTO for IBM UK and Executive IT Architect for the Distribution Industry and IBM TCG Chair. In a LinkedIn post, dated 20th September, Robson said: “Today was my first day […]
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  1. CPG: Food

Kwik Trip’s Corn Maze is Great Food Marketing

  It seems to the team at Foodservice Solutions®that convenience stores are out marketing restaurants of late. Consider this, Kwik Trip Inc. is a-“mazing” consumers this fall with a Kwik Trip-themed corn maze. The maze opened Sept. 10, at Stevens Point, Wis.-based Feltz’s Dairy Store.  This year Feltz’s is welcoming customers to its annual corn […]
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  1. CPG: Food

A Hit or A Miss Zaxby’s Sauce-Flavored Popsicle

  Yes, you read that right, Zaxby’s, the premium quick-service restaurant, beloved for its Chicken Fingerz, wings and legendary Zax Sauce, has partnered with Alabama-based gourmet popsicle brand Frios to introduce sauce-flavored popsicles. Zaxby’s ‘Saucesicles’ that went online for free Sept. 19, 2022 through saucesicles.com, first come first served, while supplies last. The frozen treat will feature two […]
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  1. CPG: Food

Nestlé Confectionery reveals Quality Street and KitKat sustainable pack innovations

Nestlé Confectionery has announced sustainable packaging innovations for two of its best-loved brands – Quality Street and KitKat. In a category first, Quality Street will move to recyclable paper packaging for its twist-wrapped sweets. By replacing the double layer of foil and cellulose with a paper wrap, Quality Street will remove more than two billion […]
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  1. CPG: Food

Groceryshop 2022: Top Retail Influencers’ Key Takeaways

The RETHINK team visited Las Vegas from September 19-22 for Groceryshop 2022. While there, we had the opportunity to speak with many of our Top Retail Influencers and learn about their event experience. #TRI2022 members- Ricardo Belmar, Michael LeBlanc, Jeff Roster, Melissa Minkow, Bryan Gildenberg, Andrea Leigh, and Stewart Samuel- all shared their thoughts on […]
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