CPG: Food

Articles about Food CPGs.

  1. CPG: Food

Cheetos announces major relaunch in the UK

Cheetos is gearing up for a major relaunch in the UK this year kicking off with the introduction of a brand-new Fiery Jalapeño and Cheese flavour. The new flavour will be available in a 105g sharing bag (£2 RRP), and two price marked packs (PMPs)… This story continues at Cheetos announces major relaunch in the […]
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  1. CPG: Food

Hy-Vee RMN Deploys Carrot Ads Solution; Instacart Extends Ad Placements to Smart Carts

The 570-store Midwestern supermarket retailer Hy-Vee will expand its partnership with Instacart by adopting the platform’s Carrot Ads solution. This new integration will give Hy-Vee RedMedia access both to Instacart’s ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands. All those brands will also now have access to […]
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  1. CPG: Food

KFC Stumbles with Pricing: A Look at How the Once-Dominant Brand Lost Its Way

  For decades, KFC reigned supreme in the home meal replacement category, offering families an affordable and convenient way to enjoy fried chicken at home. As consumer preferences evolved, so did the competition, with grocery stores expanding their ready-to-eat meal options and fast-food rivals introducing budget-friendly deals. KFC, once a leader in value, has struggled […]
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  1. CPG: Food

Wendy’s: The Real MVP of March Madness Marketing

  In the competitive arena of fast-food marketing, Wendy’s has mastered the art of staying fresh—not just with its never-frozen beef but with its consumer-focused, basketball-fueled approach. As the Official Hamburger of March Madness, according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® Wendy’s has dribbled its way into the hearts (and […]
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  1. CPG: Food

How to Build Brand Identity Through Recipe Development

A picture is worth a thousand words, right? In today’s fast-paced digital world this has never been truer. With 65% of people being visual learners, it’s clear that the way you present your brand visually makes all the difference.   Research shows that 95% of viewers can retain a message when it’s experienced visually, compared […]
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  1. CPG: Food

Who is Eating What When?

  The food and beverage retail world is undergoing a significant transformation according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Consumers are reshaping their eating habits, with a remarkable return to home-prepared meals—a trend not seen at this level since 2000. That said, let’s see look at some of what The […]
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  1. CPG: Food

Walkers teams with Lea & Perrins and Heinz

Worcester Sauce crisps are back on the Walkers menu and Heinz Tomato Ketchup flavour has been launched. Both packs sport the branding of the brands on-pack to give full shelf shout-out and have a £1.25 PMP. Irina Panescu, senior marketing manager at Walkers said: “Earlier… This story continues at Walkers teams with Lea & Perrins […]
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  1. CPG: Food

Is Your Store Giving Customers a Reason to Visit?

Is your store still just a place to buy things, or have you transformed it into an experience your customers can’t resist? This week we are exploring innovative approaches to driving foot traffic and boosting sales in today’s challenging retail environment. From creating immersive in-store experiences that shoppers can’t get online to creative team contests […]
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  1. CPG: Food

Cheez-It announces cash prizes for convenience retailers

Cheez-It has announced a new competition exclusively for independent retailers, with a £10,000 cash prize to win. Convenience group store owners simply order a free POS bundle, which comprises a wobbler, shelf strips, and aisle fins, via the link below or through the QR code… This story continues at Cheez-It announces cash prizes for convenience […]
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  1. CPG: Food

Cadbury Dairy Milk teams with Lotus Biscoff

Cadbury has announced the launch of its latest innovation: Cadbury Dairy Milk Biscoff, combining Cadbury Dairy Milk with Lotus Biscoff’s biscuits. The launch looks to tap into consumer interest in new flavours and textures, and drive cross-brand excitement to help drive incremental growth. To support… This story continues at Cadbury Dairy Milk teams with Lotus […]
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  1. CPG: Food

Country Choice unveils Easter range  

Country Choice has unveiled its Easter range for 2025 featuring new Mini Egg Cookies and a White Chocolate & Raspberry Mini Loaf Cake. New ready-to-bake Mini Egg Cookie features vanilla-flavoured cookie dough with speckled pink, yellow, green, white, and brown milk chocolate mini eggs and… This story continues at Country Choice unveils Easter range   […]
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  1. CPG: Food

Global Planning Guide 2025

3 Key Media ConvergenceTrends A guide to global media planning through shifting landscapes Download the report 3 Key Media ConvergenceTrends A guide to global media planning through shifting landscapes Download the report Navigating a converging media landscape The global media landscape of 2025 is a kaleidoscope of shifting patterns. Streaming platforms, social media and even […]
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  1. CPG: Food

Macy’s to Adapt Best-Seller About Department Store Icons into TV Series

Macy’s has emerged as the winning bidder for the exclusive rights to develop Julie Satow’s best-selling book, When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion. The retailer plans to develop the non-fiction book into a fictionalized television series and is already on the hunt for a showrunner and talent. […]
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  1. CPG: Food

Yoplait unveils new recyclable Yop bottle

Yoplait is introducing a new recyclable PET bottle across its 500g and 825g formats from this month. Featuring clear PET and including 35% RPET, the bottles have a new mico-perforated sleeve with clear instructions for the consumer to remove before being put into the recycling… This story continues at Yoplait unveils new recyclable Yop bottle […]
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  1. CPG: Food

Checkers & Rally’s Expands Frozen Food Court Options

  The evolution of the grocerant niche continues to reshape the landscape of food retailing, and Checkers & Rally’s latest expansion in the frozen food aisle is a testament to this powerful trend, according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.   The quick-serve brand, in partnership with Lamb Weston, is bringing […]
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  1. CPG: Food

The Playlist That Sells: Music Strategy, AI Trust & Team Games

Ever noticed how the right song can put you in the mood to shop? You’re not imagining it! This week, we’re unpacking research showing how strategic in-store music can boost your sales by a whopping 37% and keep customers browsing longer. We’ll also dive into why shoppers are still giving AI shopping assistants the side-eye […]
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  1. CPG: Food

Subway Franchisees Are Getting It Wrong: Overpricing Is Driving Customers Away, and They Must Adapt to Win Them Back

  An independent group of Subway franchisees is resisting the company’s $6.99 Footlong offer, but their stance is misguided and ultimately harmful to both their businesses and the brand’s future according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Their claim that offering a competitive price devalues the product is not only […]
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  1. CPG: Food

The ROI of AI

Case study The ROI of AI Nielsen + Google: Quantifying the Power of AI in Advertising Contact us Case study The ROI of AI Nielsen + Google: Quantifying the Power of AI in Advertising Contact us Introduction AI’s new role in marketing outcomes Artificial Intelligence (AI) is often celebrated as the ultimate solution to advertising […]
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  1. CPG: Food

How Retail can Turn the Tide on Associate Wellbeing

Retail workers are the face of the company. They are the people who interact with shoppers and provide a memorable experience. But the unique set of challenges that come with working in retail, coupled with today’s economic reality, can have a significant toll on the mental and emotional wellbeing of employees. In fact, a study […]
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  1. CPG: Food

FreshDirect Taps Uber Eats to Expand Grocery Delivery Reach

FreshDirect is partnering with Uber Eats to expand its delivery reach in New York City. This is the online grocer’s first entry into on-demand delivery via a third-party app. FreshDirect works directly with local farmers, fishermen, growers, distillers and food manufacturers to streamline the supply chain, ensuring products reach customers faster — up to seven […]
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  1. CPG: Food

Dollar General Consumers Fresh Food Alternative Advantage over Legacy Grocers

  In an era where legacy grocery stores struggle to maintain consumer relevance, Dollar General has rapidly emerged as a competitive force in the fresh food market according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. The discount retailer, known for its convenience and affordability, now operates over 19,000 branded stores across […]
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  1. CPG: Food

Nurishment introduces PMPs

Nurishment, the nutritionally enriched milk drink, has launched a price-marked pack (PMP) for its range of drinks. Its four flavours, vanilla, banana, strawberry and chocolate, are now available at a PMP of £1.39 at convenience stores across the country. Dorota Dziedzic, brand manager at Grace… This story continues at Nurishment introduces PMPs Or just read […]
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  1. CPG: Food

Customer First Decisions with Kellanova CCO Carrie Sander

In this episode, the CPG guys speak with Carrie Sander, Chief Customer Officer at Kellanova, formerly the snacks division of The Kellogg Company. Find Carrie on LinkedIn at: http://linkedin.com/in/carrie-sander-b634b04 Find Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/ Find Kellanova online at: https://www.kellanova.com/us/en/home.html Carrie answers these questions: You’ve spent almost the entirety of your professional career with the […]
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  1. CPG: Food

Walgreens Agrees to $10B Sycamore Partners Acquisition

Walgreens Boots Alliance (WBA) has finalized a deal with private equity firm Sycamore Partners to take the company private after being in the stock market for nearly 100 years. Sycamore will pay $11.45 per share in cash for the Walgreens business, according to a company announcement. Shareholders can receive up to $3 more per share […]
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  1. CPG: Food

Valentine’s Day flower sales could shift to FTD, other brands in 2025

1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
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