The CPG Guys
CPG commerce industry icon Sri Rajagopalan, consumer loyalty expert Peter V.S. Bond & retail shopper marketing legend Bryan Gildenberg explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com

The CPG Guys's articles

  1. Media & Marketing

Cookieless In-store Identity Resolution with Bridg’s Neil Murphy

The CPG Guys are joined for this episode by Neil Murphy, Chief Revenue Officer at Bridg, a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren’t part of loyalty or […]
2 min read
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  1. Technology & Innovation

Q1 2024 State of the Industry with Sri & PVSB

Sri & PVSB use this episode to riff on the state of the omnichannel industry and current topics: What’s the latest perspective on retail media with a new name for The Dome depot media? It just doesn’t slow down, does it? Is it really return to store? Is traffic back and does focus really need […]
2 min read
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  1. Media & Marketing

Modernizing In-Store Marketing With Grocery TV’s Marlow Nickell

In this episode, the CPG Guys speak with Marlow Nickell, Co-Founder & CEO of Grocery TV, an in-store retail media network with over 21,000 displays in grocery stores across the U.S. and over 200 retail partners. Retailers partner with Grocery TV to connect their in-store retail media strategy, engage with shoppers, and generate incremental revenue. […]
2 min read
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  1. Retailer Media

Media & Merchandising Integration with Roundel’s Matt Drzewicki

In this episode, the CPG Guys speak with Matt Drzewicki, Vice President of Partner Solutions at Roundel, the retail media arm of Target Corporation. Follow Matt Drzewicki on LinkedIn at: https://www.linkedin.com/in/matt-drzewicki-aa8712/Follow Roundel on LinkedIn at: https://www.linkedin.com/company/roundel/Follow Roundel online at: https://roundel.com/ This episode is sponsored by the Cornell Omnichannel Leadership Program: https://ecornell.cornell.edu/certificates/financial-management/omnichannel-leadership-program/ Matt answered these questions: […]
2 min read
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  1. Partnerships & Alt Profit

Retail Media Operations with iOPEX’s Naga Chakavarthy and Aperiam Ventures Joe Zawadzki

In this episode, the CPG Guys spoke with Naga Chakravarthy, CDO of iOPEX and their partner Joe Zawadzki, general partner at AperiamVventures. This episode is sponsored by iOPEX Follow Naga on LinkedIn at: https://www.linkedin.com/in/acnaga/Follow iOPEX on LinkedIn at: https://www.linkedin.com/company/iopex-technologies/Follow iOPEX online at: https://www.iopex.com/Follow Joe Zawadzki at : https://www.linkedin.com/in/jzawadzki/ CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG […]
2 min read
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  1. Channel: Drug

Standardization & Transparency in Retail Media with CVS Health’s Parbinder Dhariwal

In this episode, the CPG Guys spoke with Parbinder Dhariwal, VP/CM of CVS Media Exchange, the Retail Media arm of CVS Health. This conversation transpired at RampUp, the data collaboration conference hosted by LiveRamp. Follow Parbinder Dhariwal on LinkedIn at: https://www.linkedin.com/in/parbinderdhariwal/Follow CVS Media Exchange on LinkedIn at: https://www.linkedin.com/company/cvsmediaexchange/Follow CVS Media Exchange online at: https://www.cvsmediaexchange.com/ CPG […]
< 1 min read
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  1. Media & Marketing

The Fundamentals of eCommerce with Jelmar’s Valeria Shumaker

The CPG Guys are joined in this episode by Valeria Shumaker, Director of eCommerce at Jelmar LLC, manufacturer of CLR & Tarn-X brands. Follow Valeria Shumaker on LinkedIn at:  https://www.linkedin.com/in/valeriashumaker/Follow Jelmar on LinkedIn at: https://www.linkedin.com/company/jelmar/Follow Jelmar online at: https://clrbrands.com/ Valeria answers these questions: Please walk us through pivotal roles in your professional career that have […]
2 min read
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  1. Retail Ecosystem

Shoptalk 2024 Recap

The CPG Guys are joined by Justin Honaman, Host of the ContentCast podcast and Head of Worldwide CPG & Retail Go-To-Market at Amazon Web Services as they recap the key themes discussed at the 2024 Shoptalk Conference which took place in Las Vegas Sept 17-20, 2024. Follow Justin Honaman on LinkedIn at: https://www.linkedin.com/in/justinhonamanFollow The Contendercast […]
< 1 min read
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  1. Channel: Grocery

Disruptive Retail Media with Hy-Vee’s Kayla Winstead

The CPG Guys are joined in this episode by Kayla Winstead, VP of Retail Media at Hy-Vee, the Iowa-based grocery retailer with over 280 large-format grocery stores in 8 states. Hy-Vee’s Retail Media Platform in known as Red Media. Follow Kayla Winstead on LinkedIn at: https://www.linkedin.com/in/kaylabasart/ Follow Hy-Vee on LinkedIn at: https://www.linkedin.com/company/hy-vee/ Follow Hy-Vee Red […]
2 min read
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  1. Shopper & Customer

Talking Technology with FMI’s Doug Baker

The CPG Guys are joined in this episode by DOug Baker, VP of Industry Relations at the Food Marketing Institute. As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply. FMI is a champion for the food industry and […]
< 1 min read
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  1. Channel: Ecommerce & Digital

Affordable Last Mile Groceries Delivery with Buncha’s Bharat Pulgam

The CPG Guys are joined in this episodee by Bharat Pulgam, Founder & CEO of Buncha, a last-mile technology company that uses W2 shoppers and refrigerated vehiclesto provide best in class service. With a unique batching system, Buncha is able to work with retailers to maximize deliveries in a reliable and efficient manner. What sets […]
2 min read
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  1. Media & Marketing

Command Your Brand with PriceSpider’s Brett Banner & Rae Guimond

We are partnering on today’s episode with Pricespider, who helps the world’s brands, big and small, to enrich the consumer journey and build long-lasting relationships with their shoppers, resulting in more revenue and higher profit margins.  The CPG Guys are joined in this episode by SVP of strategy & Director of strategy for PriceSpider – […]
2 min read
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