Media & Marketing Content Marketing Strategy Framework: Everything you should know If your job is somehow related to the Ecommerce field, It is almost impossible to not hear the famous quote : Content is king. Bill Gates We can assume that this quote is the primary pillar of “Content Marketing” popularity in this era. Content marketing is an effective way to reach, engage and convert a […] Ecommerce Nation June 1, 2023June 1, 2023 12 min read Marketing: SocialESG and CSRStore LocationShoppersTargetStrategyData & InsightsTechnology & InnovationHealth & WellnessData VisualizationDept. Natural / OrganicOperations & Supply ChainMeta (Facebook)SustainabilityMarketing: Direct & PersonalizationResults & InvestmentConsumersMarketing: Loyalty & SubscriptionAcquisitionStreamingMarketing: Retail MediaDept. NonfoodDept. ApparelConsultingAssociatesMarketing: Digital MediaPricing & PromotionsPartnershipsNestleMergersDept. HBCPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Department: Beverage Boosting innovation with coffee and tea Consumers increasingly seek ‘natural’ forms of energy. Food Business News May 31, 2023May 31, 2023 < 1 min read Dept. BeverageTechnology & InnovationConsumersSustainabilityDept. Natural / Organic 0 Saving Bookmark this article Bookmarked
Channel: Delivery Instacart begins nationwide rollout of ChatGPT search tool The tool allows customers to find products as well as recipes, food prep tips and more using “natural language” instead of keyword-based searches. Dive Brief: Instacart announced Wednesday it has begun the rollout of an artificial intelligence powered search tool that leverages ChatGPT called Ask Instacart. The company said the new capability will scale to all […] Grocery Dive May 31, 2023June 1, 2023 2 min read InstacartDeliveryChatGPTAIDept. Natural / OrganicDept. Grocery 0 Saving Bookmark this article Bookmarked
Trends & External Forces Stonyfield Organic adding yogurt pouch capacity Part of 17,000-square-foot expansion at Londonderry plant. Food Business News May 30, 2023May 30, 2023 < 1 min read Health & WellnessDept. Natural / OrganicDept. Dairy 0 Saving Bookmark this article Bookmarked
Department: Food Larger fresh assortments take center stage at remodeled stores A Raley’s store in Reno, Nevada, has an expanded made-to-order salad bar among its new options, while a soon-to-open Natural Grocers store in Amarillo, Texas, boasts a bigger produce section. Grocery Dive May 30, 2023May 30, 2023 < 1 min read Dept. FreshBrick and MortarNatural GrocersDept. PerimeterDept. Natural / Organic 0 Saving Bookmark this article Bookmarked
Media & Marketing Sponsored Content: an ultimate guide with Examples Content is “soldier”! There is a famous quote we have all heard: “Content is king” written by Bill Gates. But it is not always true. In the fierce competition of the digital era, companies are fighting to get more visibility, brand authenticity, and market share using “content”. It is a battlefield in which the contents […] Ecommerce Nation May 30, 2023May 30, 2023 9 min read Marketing: SocialData & InsightsTargetGovernmentMeta (Facebook)PodcastsLegal & CriminalESG and CSRDept. Natural / OrganicConsumersPartnershipsRestaurantsStrategyMarketing: UGCTwitterHealth & WellnessData VisualizationMarketing: BroadcastStore LocationPricing & PromotionsReturnsCompetitionSustainabilityHoliday & EventsPredictions and ForecastsMarketing: Loyalty & SubscriptionResults & Investment 0 Saving Bookmark this article Bookmarked
Data & Insights ChatGPT is Now Guiding Consumer Decisions; What Does it Mean for Brands? Among the hallmarks of direct-to-consumer (DTC) e-commerce is the ability to learn, directly from the consumer, what helped guide their purchase decision. Over the years, such insights have given DTC brands the jump on many up-and-coming marketing channels, including podcasts, Snapchat, TikTok … and at this moment, ChatGPT. Within the past few months, consumer responses […] Matt Bahr May 30, 2023May 30, 2023 3 min read AITechnology & InnovationConsumersChatGPTMarketing: SocialMarketing: VoiceData & InsightsDept. NonfoodThick DataMarketing: UGCShoppersSustainabilityShopifyTech: AIStrategyAssociatesPodcastsHealth & WellnessGoogleTikTokDept. Natural / OrganicExecutives 0 Saving Bookmark this article Bookmarked
Media & Marketing Unleash the power of your marketing with Native Advertising In today’s digital landscape, where traditional advertising methods often struggle to capture and retain audience attention, native advertising has emerged as a powerful strategy for brands to connect with consumers more seamlessly and engagingly. In this blog article, we’ll explore the world of native advertising, its benefits, types, examples, and some considerations you should be […] Ecommerce Nation May 30, 2023May 30, 2023 8 min read TargetConsumersPodcastsDept. Natural / OrganicMarketing: SocialESG and CSRGoogleHealth & WellnessCoca ColaResults & InvestmentGovernmentData & InsightsDeliveryStrategyAmazonPredictions and ForecastsMeta (Facebook)Store LocationData VisualizationDept. BeverageRestaurantsPricing & PromotionsPlatedDept. FreshMarketing: Broadcast 0 Saving Bookmark this article Bookmarked
Department: Food Restaurants, C-Stores, Deli’s It’s Not too late to start with Online Ordering When you think about selling a meal or meal component, have you continued to say no way, not at all, or I tried it and it did not work for me? Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® wants you to rethink your position. Ask yourself why us and why now? […] Grocerant Guru May 30, 2023May 30, 2023 3 min read ShoppersBrick and MortarUnited Dairy FarmersDept. GroceryDept. DeliDept. Fresh PreparedGoogleMarketing: Loyalty & SubscriptionRestaurantsDept. FreshDept. FuelMarketing: Direct & PersonalizationDeliveryCOVID19Dept. PerimeterBOPISData & InsightsDept. BakeryMarketing: In StoreDept. FrozenDept. BeverageDept. DairyDept. Natural / OrganicDept. RefrigeratedMerchandisingPartnershipsPepsiCoTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Technology & Innovation Three pillars of The New Automation Mindset, for an age when anyone can automate anything with AI I’m excited to announce a new book coming out this summer, The New Automation Mindset: The Leadership Blueprint For An Age When Anyone Can Automate Anything With AI. Written by Vijay Tella, CEO of Workato, with contributions by Massimo Pezzini and myself, it offers a framework for harnessing automation as an engine of innovation, not […] chiefmartec May 30, 2023May 30, 2023 8 min read Technology & InnovationAIShoppersDept. Toys & GamesDept. NonfoodResults & InvestmentCompetitionAssociatesOperations & Supply ChainData & InsightsDept. Natural / OrganicMarketing: Direct & PersonalizationPredictions and ForecastsTech: RoboticsSustainabilityPricing & PromotionsExecutivesPartnershipsMarketing: In StoreLegal & CriminalDept. ApparelUnilever 0 Saving Bookmark this article Bookmarked
Technology & Innovation Building a better tomorrow: how technology is helping us solve problems In the olden days, people didn’t have access to the technological advancements that we do today. Where we can make appointments online, our predecessors had to do everything in person. There was no internet, which meant no access to Google. Can you imagine having to go to the library and looking for information sources on […] Retail Technology Innovation Hub May 24, 2023May 24, 2023 4 min read Technology & InnovationSustainabilityHealth & WellnessData & InsightsDept. GroceryESG and CSRDept. NonfoodDept. PerimeterDept. FreshGoogleDept. Natural / OrganicInternational - UKLegal & CriminalMarketing: SocialPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Department: Food Vertical Farming, Straight Outta Compton CNet has a piece about the new vertical faming facility opened by Plenty in Compton, California, that the company believes will strengthen its ability to offer a “compelling alternative that uses less land than traditional farming.” An excerpt: “Since Plenty’s produce can be grown closer to where it’ll be consumed, the energy-cost of transportation goes […] MorningNewsBeat May 24, 2023May 24, 2023 2 min read Dept. Natural / OrganicStore LocationHealth & WellnessSustainabilityWalmartDept. GroceryWhole FoodsDept. PerimeterOperations & Supply ChainPartnershipsPredictions and ForecastsShoppersStrategyDept. FreshBrick and Mortar 0 Saving Bookmark this article Bookmarked
Channel: Grocery Publix ending its GreenWise store experiment Publix has confirmed that it will rebrand its eight GreenWise Market stores under its namesake banner. “Our customers’ shopping habits have reinforced that they enjoy the attributes of a Publix GreenWise Market location, but within their traditional Publix shopping setting,” said company spokesperson Hannah Herring. Publix will continue to sell private-label organic products under the… […] RetailWire May 23, 2023May 24, 2023 < 1 min read PublixStore LocationOwned Brands (Private Label)Meta (Facebook)Health & WellnessDept. Natural / OrganicBrick and Mortar 0 Saving Bookmark this article Bookmarked
Department: Food Pardon the Disruption: Natural and organic grocers are finding new ways to differentiate Companies like Sprouts and Whole Foods have refined their strategies to stay ahead of conventional competitors. But will consumers notice amid ongoing inflation? Grocery Dive May 23, 2023May 23, 2023 < 1 min read Dept. Natural / OrganicHealth & WellnessWhole FoodsConsumersEconomy 0 Saving Bookmark this article Bookmarked
Data & Insights Google Debuts New Tools to Help Brands Harness the Power of Generative AI Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. Among the updates that will soon be available are a new generative AI tool to help brands create more sophisticated product imagery, and the ability for brands to have their Google product feed […] Retail TouchPoints May 23, 2023May 23, 2023 6 min read AITechnology & InnovationGoogleData & InsightsDept. NonfoodMarketing: SocialMeta (Facebook)Predictions and ForecastsShoppersDept. Natural / OrganicPricing & PromotionsMarketing: In StoreHealth & WellnessResults & InvestmentShopifyBrick and MortarOperations & Supply Chain 0 Saving Bookmark this article Bookmarked
Technology & Innovation Three ways AI will impact Canadian’s relationship with food and drink When we look back at 2022, it may be remembered as a turning point for AI (artificial intelligence). At this point, you’ve likely heard of Open AI’s ChatGPT. In case you haven’t, ChatGPT is a natural language processor developed by Open AI that can respond to queries using human language. In other words, you can […] Mintel May 23, 2023May 23, 2023 3 min read AITechnology & InnovationConsumersDept. GroceryChatGPTCoca ColaDept. BeverageInternational - North AmericaDept. FreshPricing & PromotionsDept. PerimeterMarketing: SocialTech: AIDept. Natural / OrganicDept. NonfoodESG and CSRInternational - UKPredictions and ForecastsShoppersStrategyTikTok 0 Saving Bookmark this article Bookmarked
Shopper & Customer How is sustainability influencing the travel and tourism industry Travel industry outlook The outbreak of the COVID-19 pandemic nearly decimated the international holiday market, with travel restrictions and quarantine requirements in place for the best part of two years. In March 2022, the UK government announced the removal of all international travel restrictions, leading to a spike in holiday bookings. This sudden jump in […] Mintel May 23, 2023May 23, 2023 5 min read ConsumersSustainabilityHoliday & EventsInternational - UKInternationalGovernmentCOVID19Predictions and ForecastsDept. NonfoodShoppersEconomyPackagingDept. LaundryDept. Natural / OrganicESG and CSRDeliveryData & InsightsTargetMarketing: SocialPricing & PromotionsStrategyAssociates 0 Saving Bookmark this article Bookmarked
Media & Marketing Working with influencers: 10 tips for retailers to get started Natural products brands don’t have an exclusive to marketing with influencers. Follow these tips and find an influencer who supports your store. New Hope Network May 23, 2023May 23, 2023 < 1 min read Marketing: SocialDept. Natural / Organic 0 Saving Bookmark this article Bookmarked
Channel: Grocery Publix To Phase Out GreenWise Banner From the Tampa Bay Business Journal: “Publix Super Markets Inc. will once again phase out its GreenWise Market banner — less than five years after reintroducing the concept.” According to the story, Publix has confirmed that the eight Greenwise stores it currently operates will be transitioned back to the Publix banner. According to the Journal, […] 0 Author Missing May 19, 2023May 19, 2023 2 min read PublixBrick and MortarDept. BeverageDept. Adult BevUnileverStore LocationHealth & WellnessEconomyDept. OTCDept. Natural / Organic 0 Saving Bookmark this article Bookmarked
Shopper & Customer Consumer Trends 2023: wellness, celebrity brands, and TikTok Recorded May 16, 2023. The New Consumer‘s founder and editor-in-chief, Dan Frommer, shares key takeaways from his latest consumer trends report, including the state of online grocery, TikTok’s role in driving commerce, and the rise in popularity of celebrity brands. Dan Frommer on the increasingly popular concept of food as medicine: “We’ve seen, of course, […] Earnest Research May 19, 2023May 19, 2023 3 min read ConsumersMarketing: SocialDept. GroceryHealth & WellnessData & InsightsTikTokTrends: ConsumerDept. BeverageDept. ApparelMarketing: In StoreMarketing: Retail MediaDept. FreshAcquisitionDeliveryShoppersDept. DeliEconomyESG and CSRFood DeliveryGoogleDept. HBCMeta (Facebook)Dept. Adult BevPredictions and ForecastsRestaurantsTechnology & InnovationDept. Natural / OrganicDoorDashDept. Fresh PreparedTrends: Food and Beverage 0 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Amazon’s Food Data Points Point to Missteps When you are one of the world’s largest retailers and own a chain of grocery stores the amount of ‘high-level’ data points on food, fresh foods, and food products should provide insights that would empower success. It’s at the intersection of Intelligent Quotient (IQ) and Emotional Quotient (EQ) that interpreting that ‘high-level’ data seems […] Grocerant Guru May 19, 2023May 19, 2023 3 min read AmazonDept. GroceryBrick and MortarData & InsightsConsumersMarketing: SocialShoppersDept. FreshHealth & WellnessAgenciesDept. Natural / OrganicMarketing: Retail MediaResults & InvestmentKrogerAlbertsons / SafewayWhole FoodsMeta (Facebook)Store LocationTwitterTargetSustainabilityESG and CSRExecutivesMergersStrategyTechnology & InnovationWalmartDept. PerimeterAcquisition 0 Saving Bookmark this article Bookmarked
Technology & Innovation The Era of AI: What does that mean to Market Research? Imagine a world where market researchers can access a powerful tool that can uncover consumer preferences, forecast market trends, and provide actionable insights with unprecedented accuracy. Well, this is fast becoming a reality, thanks to the rapid advancements in artificial intelligence (AI) technology over the last couple of years, and it is promising to be […] GeoPoll May 18, 2023May 23, 2023 5 min read Technology & InnovationAIData & InsightsConsumersShoppersPredictions and ForecastsTech: AIThick DataCOVID19Marketing: SocialESG and CSRBig DataTargetDept. Natural / OrganicStreamingMarketing: Direct & PersonalizationDept. NonfoodOperations & Supply ChainCompetitionMarketing: UGCMarketing: TradeStrategyPricing & Promotions 0 Saving Bookmark this article Bookmarked
Channel: Mass 3 examples of sustainable brands hitting the mark with US consumers Who cares about sustainability? Consumers, that’s who. According to our USA Plus data set, a whopping 46% of Americans think sustainability is very important, and a further 33% think it’s somewhat important. But here’s the kicker – consumers think it’s on you (aka brands) to get us out of the woods. Yep, that’s right. 64% […] GWI (Global Web Index) May 18, 2023May 18, 2023 8 min read SustainabilityConsumersTechnology & InnovationAIDept. ApparelESG and CSRDept. FuelData & InsightsEconomyPackagingDept. NonfoodPredictions and ForecastsDept. FreshMarketing: SocialDept. PerimeterResults & InvestmentDept. Natural / OrganicExecutivesAssociatesShoppersTargetDept. HBCDept. LaundryPhilanthropyOperations & Supply ChainLegal & CriminalHealth & WellnessDept. GroceryUnilever 0 Saving Bookmark this article Bookmarked
Data & Insights How AI could change the face of SEO Generative AI has the potential to upend the norms of how we interact with search. If you’ve been paying attention to the business or tech news beats recently, you’ve probably picked up on the major trend of generative artificial intelligence. From the ability to write prompts at the click of a button to the apprehension around […] PR Daily May 17, 2023May 17, 2023 3 min read Technology & InnovationAIData & InsightsAssociatesGoogleConsultingStrategyDept. Natural / OrganicPartnershipsTech: AIDept. Nonfood 0 Saving Bookmark this article Bookmarked
Media & Marketing How to turn your leaders into storytellers on Zoom and video There are some special tricks to know. Your CEO is often the de facto spokesperson and figurehead of your organization. Whether or not they have the skill or desire for the role, they’re likely to find themselves being tapped for media interviews, speeches and other public appearances. It’s up to us to get them ready. […] PR Daily May 17, 2023May 17, 2023 3 min read Marketing: SocialAmazonData & InsightsExecutivesHealth & WellnessDept. NonfoodSustainabilityTwitterCOVID19Meta (Facebook)TargetDept. Natural / OrganicTikTok 0 Saving Bookmark this article Bookmarked
Department: Food The State of Natural & Organic Embracing Change: Redefining Growth in the Natural Products Industry The natural products industry has always been about evolution and change. As we navigate the challenges and opportunities of today’s dynamic business landscape, reimagining growth has become more important than ever. In this keynote, the focus was on elevating nutrition, adopting a positive mindset, and embracing […] Spins May 17, 2023May 17, 2023 4 min read Dept. Natural / OrganicData & InsightsHealth & WellnessDept. BeverageConsumersDept. Adult BevShoppersDept. GrocerySustainabilityTechnology & InnovationOwned Brands (Private Label)Predictions and ForecastsPackagingUnileverDept. HBCDept. NonfoodMerchandisingCannabis 0 Saving Bookmark this article Bookmarked 5
Media & Marketing How Retailers Can Unleash the SEO Power of UGC I’m an everyday shopper like many of you. Say you’re interested in buying something but you haven’t committed to the exact product or brand that you want to purchase. What’s the first thing you do? If you’re like the majority of shoppers out there, you search online to find more information about the product, to […] Zarina Lam Stanford May 17, 2023May 17, 2023 2 min read Marketing: UGCShoppersStore LocationDept. Natural / OrganicGoogleHealth & WellnessMarketing: SocialConsumersReturnsESG and CSRExecutivesThick DataStrategy 0 Saving Bookmark this article Bookmarked
Technology & Innovation The Future of Retail Customer Service is Female Starting with the first telephone customer service representatives in the 19th century—and spanning to the now ubiquitous voices of Alexa and Siri—women have always played an intrinsic role in making the consumer economy run smoothly. According to a 2019 U.S. Bureau of Labor Statistics report, women make up 61% of all the country’s customer service […] Rethink Retail May 17, 2023May 17, 2023 4 min read Technology & InnovationAIShoppersAssociatesData & InsightsPredictions and ForecastsTrends: RetailConsumersMarketing: VoiceAmazonDept. NonfoodInclusivityIndustry Conferences and EventsEconomyRestaurantsMarketing: Direct & PersonalizationMarketing: SocialChatGPTStrategyTech: AIExecutivesDept. Natural / OrganicConsultingBrick and MortarMarketing: Loyalty & Subscription 0 Saving Bookmark this article Bookmarked
Channel: Grocery Kroger, USO Expand Mobile Food Kitchen Partnership Kroger announced that it is working with United Service Organizations (USO) to launch “two new Mobile Food Kitchens sponsored by Kroger to support military service members. Through this collaboration, the USO and Kroger provide nutritious meals to military members, whether they are supporting natural disaster relief, serving in remote locations or at basic training.” The […] MorningNewsBeat May 16, 2023May 17, 2023 < 1 min read KrogerDept. GroceryPartnershipsWeatherDept. Natural / Organic 0 Saving Bookmark this article Bookmarked
Technology & Innovation 2023 food industry innovations – what are restaurant service robots? The food industry is one of the oldest in the world. For as long as humans have existed, people have needed to eat, but that doesn’t mean we still consume food in the same way that our distant ancestors did. There have been numerous technological innovations over the past few thousand years, from harnessing the […] Retail Technology Innovation Hub May 16, 2023May 17, 2023 2 min read Technology & InnovationTech: RoboticsRestaurantsDept. GroceryShoppersInternational - UKAssociatesEconomyDept. Natural / Organic 0 Saving Bookmark this article Bookmarked
Shopper & Customer Shopper & Customer Trends & External Forces Adventure and novelty identified as 2023 flavor trends Kerry’s Flavor Insights report reveals 2023 foodservice consumer trends. Written by Food Business News June 1, 2023June 1, 2023 Saving Bookmark this article Bookmarked
Shopper & Customer Channel: Ecommerce & Digital Media & Marketing Shopper & Customer Trends & External Forces Instacart piloting ‘favorite shopper’ feature The feature, which allows consumers to single out their preferred in-store shoppers to fulfill future orders, will roll out in the coming weeks among select users. Dive Brief: Instacart said in a Tuesday blog it will pilot a feature for customers that lets them select their favorite personal shoppers to fulfill online orders. Select customers and personal shoppers […] Written by Grocery Dive May 31, 2023June 1, 2023 Saving Bookmark this article Bookmarked
Stores & Formats Merchandising Owned Brands (Private Label) Stores & Formats Albertsons gives its Signature private brands a single identity The grocer is bringing its Signature Farms, Signature Care and Signature Cafe private labels under its flagship Signature Select brand and has launched a new advertising campaign to promote the expanded product line. Dive Brief: Albertsons announced Wednesday it is bringing its Signature Farms, Signature Care and Signature Cafe private label products under its flagship Signature Select […] Written by Grocery Dive May 31, 2023June 1, 2023 Saving Bookmark this article Bookmarked
Associates & Employees Department: Nonfood Technology & Innovation Trends & External Forces Associates & Employees More Than 1,700 Amazon Employees Plan Walkout Today From the Seattle Times: “More than 1,700 Amazon employees have pledged to walk off the job on Wednesday, demanding more flexibility with remote work and more attention on Amazon’s climate impact. “Of the 1,726 employees who had signed on to participate by Tuesday afternoon, about 830 plan to physically walk out of offices in Amazon’s […] Written by MorningNewsBeat May 31, 2023June 1, 2023 Saving Bookmark this article Bookmarked
Channel: Delivery Channel: Ecommerce & Digital Department & Category Department: Food Data & Insights Technology & Innovation Instacart begins nationwide rollout of ChatGPT search tool The tool allows customers to find products as well as recipes, food prep tips and more using “natural language” instead of keyword-based searches. Dive Brief: Instacart announced Wednesday it has begun the rollout of an artificial intelligence powered search tool that leverages ChatGPT called Ask Instacart. The company said the new capability will scale to all […] Written by Grocery Dive May 31, 2023June 1, 2023 Saving Bookmark this article Bookmarked