Insight Providers

Articles on/from insights providers in Retail/CPG.

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  1. Channel: Convenience
  The halo of ‘better-for-you’ continues to be top of mind with Gen Z and Millennial Americans. Young parents are constantly looking for better for my baby, better for my child, food and associated products according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. It’s at the intersection the Gen Z, Millennial […]
  1. Shopper & Customer
Gone are the days of consumers who prefer to visit retail locations to research, upgrade, or purchase their smartphones. Research indicates that just 25% of consumers go to a CSP’s physical storefront for product research. And a mere 31% of shoppers make an in-person purchase. Telco retail trends data shows that digital channels are skyrocketing […]
  1. Retailer Media
RETHINK Retail’s Solution Spotlight shines a light on industry vendors and what makes them distinct. This vendor spotlight is on 84.51˚, a retail data science, insights and media company that helps the Kroger company, CPG companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered […]
  1. Channel: Grocery
Cara Pratt, senior vice president of Kroger Precision Marketing at 84.51°, tells sister publication Marketing Dive about why the platform enables brands to use their demand-side platform of choice.
  1. Holiday & Events
CHICAGO–(BUSINESS WIRE)–IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today released new data on availability of a basket of five Thanksgiving-related grocery categories across stores nationally. “As the holiday season approaches and widespread supply chain challenges continue to impact industries across the economy, IRI is tracking a basket […]
  1. Agencies & Vendors
The power to engage and inspire consumers involves innovative grit, and brands around the world aspire to rise above the rest by creating ads that consumers simply can’t bypass. Lofty aspirations aside, however, we know there will always be at least some resistance to advertising—no matter how inspiring it may be. Advertising remains vital to […]
  1. Media & Marketing
Over the last two years, Gen Zers and millennials changed mobile carriers or internet service providers (ISPs) nearly two times more than Gen Xers and baby boomers, according to a Salesforce Consumer Sentiment Survey. This spells trouble for traditional communications service providers (CSPs) still holding out hope for a committed-for-life customer base.  Today, younger generations […]
  1. Agencies & Vendors
With so much discussion in the media industry about equity for the Black community, it’s no wonder that historically Black colleges and universities (HBCUs) have taken center stage. These schools continue to meet the demand for safe space by placing African American culture at the center of their collegiate experiences—and their influence extends beyond their […]
  1. Agencies & Vendors
Own label products could be set for a boom in sales as inflation looms, according to a leading analyst. IRI (Information Resources Inc) says in one of its twice-yearly reports on demand signals for fast moving consumer goods (FMCGs) that forthcoming price increases might mean own label goods increase sales. But any own label boost […]
  1. Agencies & Vendors
Frozen food sales have fallen as shoppers return to pre-pandemic habits, says the British Frozen Food Federation (BFFF). Although sales remain up on pre-pandemic levels, frozen food sales for the 12 weeks ended 5 September were down 3.6% on the same period last year, according to figures from the analyst Kantar. Richard Harrow, chief executive […]
  1. Channel: Ecommerce & Digital
RONKONKOMA, N.Y. – Nature’s Truth has introduced two Ashwagandha supplements for adults – a naturally fruit flavored gummy and an extra-strength capsule – to fulfill escalating demand for products containing the popular ingredient. With sales growing twice as fast as the stress category itself, Ashwagandha continues to enjoy substantial growth in all its delivery forms, […]
  1. Technology & Innovation
Corporate information technology budgets are forecast to grow 3.6 percent in 2022, the biggest one year increase in more than 10 years, according to research by Gartner. Fifty-one percent of IT executives said their companies will invest in business intelligence and data analytics technologies and 48 percent will increase spending on the cloud.
  1. Shopper & Customer
Rising energy and fuel prices could affect customer spending in the run up to Christmas, suggests the latest data from analyst Nielsen. NielsenIQ reveals that in the four weeks ending 9 October grocery sales slowed to £11.8bn, which is 0.7% down on the same period last year. Despite this year-on-year fall, grocery spending is still 6.6% […]
  1. Holiday & Events
WASHINGTON – The 2021 Halloween season is full of excitement, as chocolate and candy sales are up and consumers are ready to maximize their fun during the Halloween season. Retailers are going strong on their Halloween sets, with about 27% more seasonal items per store than in 2020. Consumers are planning to celebrate in a […]
  1. Channel: Mass
A new product offering complements the retailer’s forthcoming DSP By Lisa Lacy Walmart is about to take the wraps off a new set of data products geared toward merchants and suppliers, Adweek has learned. The first contracts for Walmart Luminate, as the new feature is known, were signed in the last month, a spokesperson tells Adweek. […]
  1. Technology & Innovation
84.51°, a retail data science, insights and media company and a wholly owned subsidiary of Kroger Co., has named Todd James Chief Data & Technology Officer. James joins from Fidelity Investments. He built the global data and analytics organisation for Fidelity’s Workplace Investing and Health Care business units. He also led efforts to modernise servicing […]
  1. Data & Insights
Most brands would be hard-pressed to think of a more disruptive time for business than what they’ve experienced over the past 18+ months. From shifts to digital to advertising cutbacks to supply chain challenges to rising privacy and data security needs—all amid a global pandemic—the landscape for advertisers has been anything but smooth sailing. Given […]
  1. Media & Marketing
The arrival of the first real fall TV season in two years and the return of football (with fans) combined to drive big viewership in September, with broadcast programming gaining 2 share points to represent 26% of total TV usage. The rise represents the second consecutive increase in broadcast viewing and a high since the […]
  1. Media & Marketing
In an ever-changing world, brands must acclimate to new realities. However, the fundamental notion of brand building remains the same: brands need to create and build trust with consumers and be authentic in their messaging and in what they stand for.  In recent years, we have seen influencer marketing grow in popularity. As brands seek […]
  1. Media & Marketing
Choice has never been more abundant across the media landscape than it is today. The rise in connected TV (CTV) adoption and the growing wealth of streaming platforms continue to entice media-hungry consumers with new and engaging content. Despite the abundant choice, however, many people don’t see enough of themselves reflected in the content they’re […]
  1. Shopper & Customer
Join us at SAP Customer Experience LIVE: Unplugged to learn how brands can build trusted customer relationships that drive growth. The post Zone in on what matters: Customer-centricity masterclasses at #SAPCXLIVE appeared first on The Future of Customer Engagement and Experience.
  1. Channel: Drug
DEERFIELD, Ill. — Walgreens Boots Alliance has filled two key executive leadership positions, the company said on Tuesday. Holly May was appointed executive vice president and global chief human resources officer and Anita Allemand was appointed chief transformation and integration officer. May and Allemand will both report to WBA CEO Roz Brewer, as members of […]
  1. Trends & External Forces
At #SAPCXLIVE, learn about the trends driving the future of e-commerce. Beat the competition and win customers for life with fast, flexible e-commerce. The post Click into the future: SAP CX LIVE e-commerce sessions appeared first on The Future of Customer Engagement and Experience.
  1. Agencies & Vendors
At #SAPCXLIVE discover how brands can deliver personalized CX that drives customer loyalty and business success via modern marketing tech. The post Get to the heart of it: The future of marketing at #SAPCXLIVE appeared first on The Future of Customer Engagement and Experience.
  1. RetailWit QuickWit
WitsNotes Volume 4 takes us to a new frontier of Marketing. Title: Re-invented Marketing: A Candid, Myth-busting Interview Author: Rishad Tobaccowala (The talk and his website)  Topic(s): Marketing Length: 1 hour RetailWit Summary: 5 minutes Summary Marketing is in a perilous spot—the cookie is crumbling, privacy will be a competitive advantage, CMO tenure is the […]

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  1. RetailWit QuickWit
Kroger launches private targeted marketing platform. Big news coming from 84.51 / KPM. The platform allows clients to use their demand-side platform (DSP) of choice. Data is money, and Kroger has blown open the doors for extending first-party data beyond their walled garden—while maintaining (shopper) privacy and control.  Amazon gives third-party sellers access to more […]
  1. Channel: Grocery
Solution enables brands to target relevant shoppers, optimize performance against actual retail sales The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, has rolled out a new private programmatic advertising marketplace. The Kroger Private Marketplace enables agencies and brands to target consumers by applying Kroger audience data to programmatic campaigns on […]
  1. RetailWit QuickWit
Albertsons posts Q2 earnings beat. ID sales +1.5% (2 year stacked: 15.3%); digital sales +5% (2 year stacked: +248%). They announced a strong quarterly dividend of 20% and raised FY2021 outlook.  Gross profit margin decreased 28.6% (fuel, inflation, supply chain costs). Albertsons spoke to their transformation strategy and, specifically, called out modernizing their technical infrastructure […]

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