Insight Providers

Articles on/from insights providers in Retail/CPG.

  1. Data & Insights

Overcoming outcomes challenges for brands

Nielsen’s Head of Advertisers and Agencies Matt Devitt discusses the changing landscape of outcomes-based marketing, brand building and how AI could help measure media impact. Outcomes are top of mind for brands, but understanding how to plan for, measure and improve them have never been more challenging. From the rise of live sports to the […]
< 1 min read
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  1. Data & Insights

Family Dollar Selects AI-Powered Solution to Enhance Category Management

Family Dollar will use solutions from Dunnhumby to make merchandising and category management more customer-centric across its store network. Dunnhumby will use customer data science as well as consumer-led insights and collaboration to help Family Dollar make merchandising decisions that drive greater engagement with the retailer’s 66 million shoppers. The Family Dollar platform will be […]
2 min read
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  1. Media & Marketing

Inflation and Private Label with NielsenIQ’s Steve Zurek

The CPGGUYS are joined in this episode by Steve Zurek, VP of thought leadership at NielsenIQ. Sri and Steve have a debate and dialogue on private label leadership, the current inflationary trends and the display pressure of the store environment and a reality check on what’s really true at retail vs sensationalizing the outcomes.Find Steve […]
2 min read
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  1. Department: Nonfood

The Growing Pet Wellness Market: Trends and Opportunities for Retailers

By Matt Simon, Executive Director, Retail  Ask any pet parent and they’ll likely agree: The saying “you’re only as happy as your saddest child” doesn’t just apply to the parents of humans. Our Shopper Insights Survey found 86% of respondents in households with a dog or a cat said their pets contribute to their overall […]
3 min read
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  1. Technology & Innovation

Catching up with Confer With: these are our biggest retail technology articles on LinkedIn this week

We’re big fans of LinkedIn and are busy building an amazing community of retail tech enthusiasts on the social media platform. As we head towards the 20,000 followers mark, these are the articles that are currently on their radars, including Partridge Jewellers, Red Ant, East of England Co-op, RELEX Solutions, Iceland, Oh Polly, Order Editing, […]
5 min read
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  1. Data & Insights

Need to Know: Why do we need cross-media measurement?

When we read about cross-media measurement in the trade press or hear industry leaders talk about it at industry conferences, it’s often presented as a distant dream that will never fully materialize. The media world is always going to outpace our ability to measure it, the thinking goes, and rather than chasing the ultimate solution, […]
4 min read
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  1. Trends & External Forces

U.S. elections are won in the media first. How will candidates use their political advertising dollars?

It’s an election year in the U.S., and the stakes couldn’t be higher. Political advertising spending in 2024 was already forecasted to leap past previous records, and the recent assassination attempt on Donald Trump and President Joe Biden’s unexpected exit have injected new energy—and funds—into the race at the top of the ticket, and a […]
3 min read
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  1. Operations & Supply Chain

Blue Diamond Growers Cracks the Supply Chain ‘Nut,’ Saves $1 Million in Annual Transportation Costs

Businesses across multiple industries have felt the intense supply chain pressures brought on by COVID for nearly five years now. As a result, 86.2% of businesses have spent the last few years working to “de-risk” their supply chains, according to the National Association of Manufacturers. Blue Diamond Growers, the world’s largest almond cooperative, has been […]
4 min read
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  1. Shopper & Customer

Grocerant Niche Adoption Now Driven by Gen Z: Are Legacy Chains Falling Behind?

  Dinner decisions are increasingly dynamic and evolving, driven by shifting consumer behaviors according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Remarkably, by noon, only 25% of consumers know what’s for dinner, and by 4 PM, that figure climbs to just over 50%. This uncertainty presents a significant opportunity for those […]
4 min read
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  1. Trends & External Forces

Connecting the dots on climate change

Case study Connecting the dots on climate change The power of local media in reaching audiences and driving awareness on climate change during extreme weather events. Contact us Introduction Understanding local media’s reach during extreme weather events Nielsen collaborated with Climate Central, a policy-neutral non-profit climate science organization, to assess the presence of accurate and […]
4 min read
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  1. Trends & External Forces

Food inflation slows in August while non-food puts shop prices in deflation

Shop price deflation was at 0.3% in August, down from inflation of 0.2% in the previous month., according to the BRC-Nielsen shop price index. Shop price annual growth remained at its lowest rate since October 2021. Non-food remained in deflation at -1.5% in August, further… This story continues at Food inflation slows in August while […]
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  1. Technology & Innovation

Oncology Ventures Announces Oversubscribed $30 Million Fund I To Fuel Oncology Innovation

NEW YORK, NY — Oncology Ventures announces the close of its oversubscribed $30 million Fund I to invest in data-driven startups improving cancer care and research. With a strategic emphasis on driving commercialization success, Oncology Ventures aims to make cancer care more affordable, efficient and accessible for patients and their families. Oncology Ventures is led […]
2 min read
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  1. Agencies & Vendors

Effective Targeting in a Privacy-First World

Carl Carter Senior Vice President, Media & Analytics In our first article in this series, Unified Measurement, we explored the opportunities for integrated measurement methods, such as Marketing Mix Modeling (MMM) and Media Lift, to help brands gain a more robust understanding of marketing effectiveness. Building on these principles, I believe that the convergence of […]
2 min read
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  1. Trends & External Forces

Grocery price inflation rise in July

Grocery inflation increased for the first time since March 2023 to 1.8%, up from 1.6% last month. Take-home sales at the grocers rose by 3.8% in the four weeks to 4 August 2024 compared with a year ago, according to the latest data from Kantar.… This story continues at Grocery price inflation rise in July […]
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  1. Media & Marketing

Venu Attempts to Change the Game

Last week, pricing was announced for Venu, the upcoming standalone streaming sports service that will launch as a virtual MVPD. It will cost $42.99 a month, which is far more than any entertainment SVOD service, yet less than what you would pay to watch the same sports programming through a pay TV provider. Or is […]
3 min read
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  1. Channel: Mass

The Third-party Cookie Conundrum and the Need for A Diverse Audience Targeting Strategy

By Mike Ellgass, EVP Circana Media, and Michelle Snell, Director, Product Marketing, Media Marketers have been in limbo the past few years waiting for Google to remove third-party cookies, only to experience delay after delay. Google’s recent announcement on its reversal for deprecating third-party cookies has left many marketers wondering: will they or won’t they?  […]
3 min read
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  1. Data & Insights

The Crucial Role Audio Plays In Marketing Strategies

Bob Pittman, CEO and Chairman of iHeartMedia, joins us in the Nielsen Insight Studio to discuss the crucial role audio plays in modern marketing strategies.  Tune in to hear about audio’s power in brand building, importance in creating a balanced marketing mix and the investments iHeartMedia is making in measurement and sports. 1. Audio’s dominance […]
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  1. Media & Marketing

Trend spotlight: What The Gauge shows us about media convergence

For three years now, we’ve been publishing a monthly recap of total broadcast, cable and streaming consumption on TV screens around the country. It’s called The Gauge™, and it’s underpinned by Nielsen’s leading audience measurement services across streaming and linear TV. A quick read each month, The Gauge is full of juicy insights on the […]
4 min read
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  1. Agencies & Vendors

NielsenIQ Services for Emerging Brands with Kenny Juskowiak

The CPGGUYS are joined in this episode by Kenny Juskowiak, MD for emerging brands. Our discussion was recorded LIVE at NielsenIQ’s annual c360 conference in May 2024. We discussed NielsenIQ’s offerings and services for startup and emerging brands.This episode is sponsored by NielsenIQ.Find Kenny Juskowiak on Linkedin : https://www.linkedin.com/in/kenny-juskowiak/Find NielsenIQ on Linkedin : https://www.linkedin.com/company/nielseniq/Find NielsenIQ […]
2 min read
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  1. Trends & External Forces

FMCG spend flat in Q2 2024 as poor weather impacts sales

UK shoppers spent a total of £51.4bn on FMCG in Q2 2024, this is just a 1.3% uplift compared with the same period last year. This is according to new insight from the NIQ Retail Spend Barometer, which has been powered by GfK intelligence. The… This story continues at FMCG spend flat in Q2 2024 […]
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  1. Media & Marketing

The Record: Q2 U.S. audio listening trends

Americans spend almost 20% of every day with audio; in Q2 2024 that translated to 4 hours and 5 minutes of daily1 listening across both ad-supported and ad-free platforms like radio, podcasts, streaming music services and satellite radio. The enduring importance of audio in our media habits was a driver behind the launch of The […]
2 min read
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  1. Data & Insights

5 Green Flags To Look for in a Receipt Panel Consulting Partner (and 2 Red Flags To Know)

Use Cases Understanding the difference between a receipt panel data provider and a receipt panel consulting partner  Knowing the critical questions to ask when vetting a receipt panel consulting partner What this is: A good starting point to find out if the receipt data you currently use (or are thinking to use) is highly accurate […]
7 min read
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  1. Trends & External Forces

Shop price inflation steady but clouded by uncertainty

Shop Price annual inflation remained unchanged at 0.2% in July with shop price annual growth remaining at its lowest rate since October 2021, according to the BRC-NielsenIQ Shop Price Index. Food inflation slowed to 2.3% in July, down from 2.5% in June. The annual rate continues… This story continues at Shop price inflation steady but clouded […]
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  1. Data & Insights

Need to Know: What is co-viewing, and why should you care?

TV has changed dramatically in recent years. New devices, distributors, streaming platforms, subscription models, and formats are transforming the industry and empowering viewers. But there’s one thing that hasn’t changed: People love to watch TV together. It depends on the occasion, of course—what the program is, the time of day, the size of the screen, […]
4 min read
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  1. Channel: Mass
  2. Channel: Mass

Walmart Tops List of Leading US Retailers By 2023 Sales

Walmart leads Forrester’s 2023 US retailer ranking, with Amazon in second. The top 10, representing 38% of total retail sales, remain unchanged from 2022. Walmart has once again secured the top position in Forrester’s annual ranking of the 67 largest US retailers (ranked by 2023 US net retail sales), with Amazon following closely in second […]
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