Data & Insights Why Kroger’s former chief data officer is starting an AI-focused firm Todd James recently left the grocer’s 84.51° data analysis unit to start a firm that helps companies solve common problems related to artificial intelligence. Grocery Dive April 17, 2025April 18, 2025 < 1 min read AIData & InsightsTechnology & InnovationKrogerVendorsMarketing: Retail MediaInsight ProvidersBig Data84.51 0 Saving Bookmark this article Bookmarked
Technology & Innovation FaceTime with the Content Guy: Not Walking On Eggshells I just saw some Circana research about egg sales this past January and February that surprised me. Though it shouldn’t have. The post FaceTime with the Content Guy: Not Walking On Eggshells appeared first on MNB. MorningNewsBeat April 16, 2025April 16, 2025 < 1 min read Marketing: Social MediaVendorsTechnology & InnovationInsight Providers 0 Saving Bookmark this article Bookmarked
Department & Category The Grocerant Guru®: Snacking as the Key to Smart Meal Planning and Meal Bundling As we navigate uncertain economic times, one thing remains clear: snacking is an essential part of American life. According to Circana’s latest research, “Snack Unwrap: The Insatiable Craving for Growth,” nearly half of Americans (48.8%) are snacking three or more times a day—a 2.7% increase from last year. Younger generations, particularly those aged 18 […] Grocerant Guru April 15, 2025April 15, 2025 4 min read Dept. GroceryConsumersData & InsightsHealth & WellnessStrategyTechnology & InnovationPredictions and ForecastsInsight ProvidersVendorsDept. FreshEconomyDept. DairyTrends: Food and BeverageDeliveryOwned Brands (Private Label)Dept. Natural / OrganicRestaurantsMarketing: Direct & PersonalizationPepsiCo 0 Saving Bookmark this article Bookmarked
Technology & Innovation Laura Mollard departs grocery giant Asda after working on major Future transformation programme Laura Mollard has left Asda after playing a part in the retailer’s journey towards IT autonomy. Over the past two and a half years, she has held the position of Senior Information Technology Project Manager, having joined from Co-op where she served as Senior Technology Delivery Manager. Earlier this year, Asda was granted an extension […] Retail Technology Innovation Hub April 14, 2025April 14, 2025 3 min read Technology & InnovationPredictions and ForecastsData & InsightsMarketing: Social MediaInsight ProvidersDept. GroceryTech: CashierlessWalmartDeliveryOmnichannelTescoVendorsTwitterTrends: TechMarketing: Loyalty & SubscriptionTargetCOVID19Operations & Supply ChainInternational - UKInclusivityExecutivesBrick and Mortar 0 Saving Bookmark this article Bookmarked
Department & Category Food Legislation Will Change the Way We Eat California and West Virginia are at the forefront of food regulation, examining the ingredients that make up our everyday meals. Both states are considering new legislation to regulate food additives, dyes, and preservatives and according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, change is coming. In West Virginia, this effort […] Grocerant Guru April 13, 2025April 13, 2025 4 min read Dept. GroceryTechnology & InnovationConsumersAIData & InsightsHealth & WellnessMarketing: Social MediaRestaurantsDept. Natural / OrganicGovernmentShoppersPredictions and ForecastsTrader JoesKraftHeinzDept. BakeryDept. BeverageWhole FoodsTrends: Food and BeverageTwitterDept. FreshMeta (Facebook)EconomyInsight ProvidersLegal & CriminalMarketing: In StoreMerchandisingPackagingStore LocationResults & InvestmentESG and CSRVendorsMarketing: Loyalty & SubscriptionAssociatesDept. DairyAgencies 0 Saving Bookmark this article Bookmarked
Shopper & Customer The 39 Steps, & Other Consumer Revelations Circana is out with its “A Day in the Life of the Complete Consumer” report, and among the tidbits is the revelation that “the average household now shops at 39 unique retailers a year.” The report – which Circana says “digs into where, how, and why Americans are spending their money across retail and foodservice, […] MorningNewsBeat April 13, 2025April 13, 2025 2 min read ConsumersDept. NonfoodInsight ProvidersVendorsBrick and MortarShoppersOmnichannelEconomyDept. HBCPredictions and ForecastsDept. BeverageTargetTrends: ConsumerNestle 0 Saving Bookmark this article Bookmarked
Data & Insights Planning Unlocked – 3 Key trends in 2025 Webinar Media Planning Unlocked 3 key media planning trends for 2025 Tuesday, April 29, 2025 | 1:00 p.m. BST / 2:00 p.m. CEST Register now Webinar Planning Unlocked 3 key media planning trends for 2025, what they are and what you need to know Tuesday, April 22, 2025 | 1:00 p.m. BST/ 2:00 p.m. CET […] Nielsen April 11, 2025April 11, 2025 2 min read Insight ProvidersBig DataStrategyData & InsightsPredictions and ForecastsMarketing: Retail MediaMarketing: Social MediaTargetStreamingOperations & Supply ChainMarketing: BroadcastConsumersAgencies 0 Saving Bookmark this article Bookmarked
Technology & Innovation Google Cloud CEO Thomas Kurian on AI Competition, Agents, and Tariffs For years, Google’s cloud services offering ran a distant third behind Microsoft and Amazon. Then came generative AI. While Google Cloud CEO Thomas Kurian doesn’t give the recent AI revolution all the credit for his division turning in 30% quarterly revenue growth and closing the gap, it’s certainly an important factor. And in an interview […] Bigtechnology April 9, 2025April 9, 2025 9 min read Technology & InnovationAIGoogleExecutivesAmazonShoppersPodcastsCompetitionData & InsightsGovernmentResults & InvestmentBigTechChatGPTMarketing: BroadcastDept. GroceryStreamingReturnsMarketing: Direct & PersonalizationMarketing: Social MediaPricing & PromotionsRestaurantsStrategyInsight Providers 0 Saving Bookmark this article Bookmarked
Shopper & Customer Grocerants: A Business Model Driving Food Sales Success The food industry is undergoing a major transformation, reshaping the way consumers select and experience meals. Through the lens of Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® it’s evident that grocerants—a hybrid business model that blends elements of grocery stores, restaurants, and convenience stores—are at the forefront of this change. By […] Grocerant Guru April 3, 2025April 3, 2025 5 min read ConsumersDept. GroceryTechnology & InnovationAIData & InsightsDept. FreshRestaurantsDept. Fresh PreparedDept. DeliPredictions and ForecastsSustainabilityBrick and MortarMarketing: Social MediaPackagingMeta (Facebook)Store LocationDeliveryFood DeliveryBOPISDept. AppliancesBig DataESG and CSRDept. PerimeterStrategyShoppersDept. NonfoodMarketing: Direct & PersonalizationInsight ProvidersAssociates 0 Saving Bookmark this article Bookmarked
Agencies & Vendors Total Till sales slow but bright start to spring predicted Total Till sales growth slowed at UK grocers (+2.7%) in the last four weeks ending 23 March 2025, down from (+4%) recorded in February, according to new data released today by NielsenIQ (NIQ). This slowdown in growth is likely due to fewer celebratory events in… This story continues at Total Till sales slow but bright […] Talking Retail April 3, 2025April 3, 2025 < 1 min read VendorsInternational - UKInsight ProvidersData & Insights 0 Saving Bookmark this article Bookmarked
Owned Brands (Private Label) The Big Three PBMs’ 2025 Formulary Exclusions: Humira, Stelara, Private Labels, and the Shaky Future for Pharmacy Biosimilars (rerun) This week, I’m rerunning some popular posts while I prepare for Friday’s live video webinar: PBM Industry Update: Trends, Challenges, and What’s Ahead. Click here to see the original post from January 2025. For 2025, the three largest pharmacy benefit managers (PBMs)—Caremark (CVS Health), Express Scripts (Cigna), and Optum Rx (United Health Group)—have again each […] Drug Channels April 1, 2025April 1, 2025 3 min read Owned Brands (Private Label)Dept. PharmacyMarketing: Social MediaPackagingData & InsightsPredictions and ForecastsHealth & WellnessCVSResults & InvestmentMeta (Facebook)Insight ProvidersEconomyBrokers 0 Saving Bookmark this article Bookmarked
Retail Ecosystem Shoptalk 2025 Recap With The CPGGUYS The CPGGUYS cover the recently concluded Shoptalk spring 2025 from Las Vegas. What a show! Besides our opening networking reception, we had a chance to meet up with many brands, retailers and of course all our sponsors. This episode is collectively sponsored by Epsilon, Dunnhumby, Osmos, Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/ […] The CPG Guys April 1, 2025April 1, 2025 < 1 min read Industry Conferences and EventsMarketing: Social MediaStrategyPodcastsBrokersMarketing: Retail MediaInsight ProvidersOmnichannelVendorsdunnhumbySponsoredTechnology & InnovationBig Data 0 Saving Bookmark this article Bookmarked
Technology & Innovation Everything you could want to know about AI, martech stacks, and the 2025 marketing technology landscape Sorry I’ve been a bit quiet this past month. I’ve been heads down on research for our State of Martech 2025 report that we’ll be releasing on #MartechDay — May 6 — along with the 2025 marketing technology landscape. And the 2025 Stackie Awards. And a series of zero-fluff interviews with six industry leaders who are […] chiefmartec March 31, 2025March 31, 2025 4 min read Technology & InnovationAIPredictions and ForecastsTrends: TechExecutivesInsight ProvidersShoppersData & InsightsThick DataOperations & Supply ChainDept. Nonfood 0 Saving Bookmark this article Bookmarked
Data & Insights From fandom to fortune: Leveraging US soccer growth for sponsorship success Webinar From fandom to fortune: Leveraging US soccer growth for sponsorship success Wednesday, April 30th at 10am ET / 15:00 BST / 16:00 CET Register now Webinar From fandom to fortune: Leveraging US soccer growth for sponsorship success Wednesday, April 30th at 10am ET / 15:00 BST / 16:00 CET Register now North America is […] Nielsen March 31, 2025March 31, 2025 2 min read Insight ProvidersBig DataData & InsightsConsumersPredictions and ForecastsResults & InvestmentMarketing: Social MediaGovernmentPartnerships 0 Saving Bookmark this article Bookmarked
Agencies & Vendors Aquila shares progress report as it works to fix cross-media measurement Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner at an ARF event. MarketingDive March 31, 2025March 31, 2025 < 1 min read UnileverMarketing: BroadcastInsight ProvidersExecutives 0 Saving Bookmark this article Bookmarked
Department: HBC The Top Pharmacy Benefit Managers of 2024: Market Share and Key Industry Developments Three’s still company in the world of pharmacy benefit managers. For 2024, nearly 80% of all equivalent prescription claims were processed by three familiar companies: the CVS Caremark business of CVS Health, the Express Scripts business of Cigna, and the Optum Rx business of UnitedHealth Group. The names haven’t changed, but shifting relationships and contract […] Drug Channels March 31, 2025March 31, 2025 2 min read Dept. PharmacyData & InsightsMarketing: Social MediaCVSHealth & WellnessPredictions and ForecastsMeta (Facebook)Insight ProvidersEconomyBrokers 0 Saving Bookmark this article Bookmarked
Media & Marketing Radio: Gateway to Black audience engagement The digital space is a dynamic area for Black audiences, who are increasingly engaging across a multitude of platforms. Streaming services and social media headline how the community consumes content. However, amidst this digital proliferation, radio maintains a remarkable strong hold reaching almost 90% of Black listeners.1 In essence, radio’s ability to reach Black audiences […] Nielsen March 27, 2025March 27, 2025 4 min read Marketing: BroadcastInsight ProvidersBig DataConsumersData & InsightsMarketing: Social MediaStreamingInclusivityMarketing: Digital MediaESG and CSRMarketing: OOHThick Data 0 Saving Bookmark this article Bookmarked
Agencies & Vendors How to Measure the Impact of Inclusive Marketing By Erika Digirolamo, Senior Director, Media & Analytics and Yeimy Garcia Smith, SVP, Global Measurement Some of this year’s most notable Super Bowl ads didn’t just focus on showcasing products like body wash, pharmaceuticals, and athletic apparel — they sought to connect deeply and emotionally with women of all ages. Messages centered on breast cancer […] Circana March 26, 2025March 26, 2025 4 min read InclusivityConsumersVendorsInsight ProvidersData & InsightsDept. NonfoodStrategyResults & InvestmentDept. ApparelMarketing: Loyalty & SubscriptionTechnology & InnovationPredictions and ForecastsUnileverData VisualizationMarketing: In StoreExecutivesHoliday & EventsHealth & Wellness 0 Saving Bookmark this article Bookmarked
Data & Insights How are your peers splitting their media budget between traditional and digital channels? With the increasing prominence of social and retail media, how can advertisers strategically allocate resources between digital channels, optimized for bottom-funnel conversions, and traditional channels, like TV and radio, for building brand equity and awareness at the top of the funnel? It’s been a favorite question among marketing pundits, and the consensus today is that […] Nielsen March 26, 2025March 26, 2025 4 min read Insight ProvidersBig DataMarketing: BroadcastData & InsightsDept. NonfoodMarketing: Social MediaConsumersMarketing: Retail MediaTargetStrategyESG and CSRLowesMarketing: Digital MediaMarketing: In StorePredictions and ForecastsStreamingHoliday & EventsAmazon 0 Saving Bookmark this article Bookmarked
Media & Marketing Drug Channels News Roundup, March 2025: PBM Unbundling Update, Stelara Biosimilar Price War, My $0.02 on the Optum Rx News, Follow the Dollar, and #DCLF2025 Spring has officially arrived in sunny downtown Philadelphia—the proud home base of Drug Channels. As you can see on the right, we celebrated in Miami at the Drug Channels Leadership Forum. The vernal equinox also brought a surprising surge of industry updates and noteworthy news you won’t want to miss: Blue Shield of California provides […] Drug Channels March 26, 2025March 26, 2025 2 min read Marketing: Social MediaInsight ProvidersData & InsightsStrategyMeta (Facebook)Marketing: UGCKraftHeinzDept. PharmacyBrokers 0 Saving Bookmark this article Bookmarked
Technology & Innovation Grab-and-go-treats are potential cereal killers, research shows The classic morning bowl of cereal is falling out of favour as Brits turn to quicker, cheaper, and more convenient options, according to Circana research. The data shows tumbling sales of traditional breakfast cereals, with overall unit sales down by more than 2% in the… This story continues at Grab-and-go-treats are potential cereal killers, research […] Talking Retail March 26, 2025March 26, 2025 < 1 min read Technology & InnovationVendorsInternational - UKInsight ProvidersData & Insights 0 Saving Bookmark this article Bookmarked
Agencies & Vendors Consumer Motivations With NielsenIQ’s COO Tracey Massey The CPG Guys are joined in this episode by Tracey Massey, Chief Operating Officer at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ […] The CPG Guys March 22, 2025March 22, 2025 2 min read ConsumersInsight ProvidersVendorsExecutivesMarketing: Social MediaData & InsightsPodcastsBrokersTechnology & InnovationOperations & Supply ChainBig Data 0 Saving Bookmark this article Bookmarked
Department & Category Who is Eating What When? The food and beverage retail world is undergoing a significant transformation according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Consumers are reshaping their eating habits, with a remarkable return to home-prepared meals—a trend not seen at this level since 2000. That said, let’s see look at some of what The […] Grocerant Guru March 21, 2025March 21, 2025 4 min read Dept. GroceryConsumersData & InsightsDept. FrozenVendorsDept. FreshInsight ProvidersDept. BeveragePredictions and ForecastsMarketing: Social MediaRestaurantsDept. RefrigeratedCompetitionTrends: Food and BeverageConagraTechnology & InnovationShoppersDept. Natural / OrganicHealth & WellnessESG and CSRHomeChefMerchandisingMeta (Facebook)NestleTwitter 0 Saving Bookmark this article Bookmarked
Acquisitions, Divestitures & Mergers Beyond Sells Off Zulily, will Use Profit to Focus on Home and Family Brands Almost exactly a year after it purchased then-insolvent flash-sale site Zulily, Bed Bath & Beyond parent company Beyond, Inc. has sold its majority stake in the brand, turning a profit of $500,000 and retaining a 25% share of the company. Beyond purchased Zulily in March 2024 for $4.5 million after the platform’s abrupt shutdown in […] Retail TouchPoints March 19, 2025March 19, 2025 2 min read AcquisitionExecutivesBed Bath & BeyondBrick and MortarBrokersGovernmentMarketing: Social MediaShoppersInsight ProvidersStrategyAmazonBankruptcyDept. FuelBig DataResults & InvestmentPredictions and ForecastsPepsiCoPartnershipsTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Data & Insights Global Planning Guide 2025 3 Key Media ConvergenceTrends A guide to global media planning through shifting landscapes Download the report 3 Key Media ConvergenceTrends A guide to global media planning through shifting landscapes Download the report Navigating a converging media landscape The global media landscape of 2025 is a kaleidoscope of shifting patterns. Streaming platforms, social media and even […] Nielsen March 19, 2025March 19, 2025 2 min read Big DataInsight ProvidersStrategyMarketing: Social MediaData & InsightsPredictions and ForecastsConsumersTrends: MarketingMarketing: Retail MediaMarketing: Digital MediaStreamingESG and CSRTechnology & InnovationDanone 0 Saving Bookmark this article Bookmarked
Retailer Media Kroger cuts jobs at 84.51° The layoffs at the grocer’s retail analytics subsidiary reflect an effort by the company to “focus on the key priorities that power our go-to-market strategy,” a spokesperson said. Grocery Dive March 18, 2025March 18, 2025 < 1 min read VendorsMarketing: Retail MediaKrogerInsight ProvidersBig Data84.51Data & InsightsStrategy 0 Saving Bookmark this article Bookmarked
Data & Insights Need to know: What is a Designated Market Area® (DMA), and why does it matter? As marketers, we are all too familiar with the challenge of communicating in an over-saturated marketplace. It’s like trying to have a conversation in a crowded room—you need to know exactly who you are talking to and how to get their attention. To cut through the noise, marketers need to embrace hyper-local strategies, recognizing that […] Nielsen March 18, 2025March 18, 2025 4 min read Big DataInsight ProvidersMarketing: BroadcastData & InsightsConsumersTargetStore LocationStrategyOperations & Supply ChainMarketing: UGCTrends: MarketingPredictions and ForecastsStreaming 0 Saving Bookmark this article Bookmarked
Data & Insights Outsmart the competition with ad intelligence Webinar Outsmart the competition with ad intelligence How to turn competitor data into actionable insights Tuesday, April 8, 2025 | 1:00 – 1:30 p.m. ET Register now Webinar Outsmart the competition with ad intelligence How to turn competitor data into actionable insights Register now Are your ad campaigns hitting the mark? In today’s crowded media […] Nielsen March 13, 2025March 13, 2025 3 min read CompetitionInsight ProvidersBig DataData & InsightsMarketing: BroadcastResults & InvestmentStreamingStrategyMarketing: Retail MediaTrends: MarketingPredictions and ForecastsAgenciesESG and CSR 0 Saving Bookmark this article Bookmarked
Data & Insights The ROI of AI Case study The ROI of AI Nielsen + Google: Quantifying the Power of AI in Advertising Contact us Case study The ROI of AI Nielsen + Google: Quantifying the Power of AI in Advertising Contact us Introduction AI’s new role in marketing outcomes Artificial Intelligence (AI) is often celebrated as the ultimate solution to advertising […] Nielsen March 11, 2025March 11, 2025 6 min read AITechnology & InnovationBig DataInsight ProvidersMarketing: Social MediaGoogleData & InsightsDanoneStrategyDept. NonfoodTargetReturnsDept. ApparelDept. GroceryEconomyESG and CSRPartnershipsPredictions and ForecastsPress Release 0 Saving Bookmark this article Bookmarked
Data & Insights Need to know: What is share of voice? How many ads do people see every day? It’s a hard number to pinpoint, and even harder to figure how many they actually pay attention to, but one thing is for sure: brands that stand alone in the spotlight are easier to notice than those sharing the stage with dozens of their competitors. Advertising is […] Nielsen March 11, 2025March 11, 2025 4 min read Data & InsightsBig DataInsight ProvidersMarketing: BroadcastConsumersStrategyMarketing: Social MediaInternational - UKTargetCompetitionShoppersMeta (Facebook)Marketing: UGCCVSBrick and MortarHoliday & EventsDept. NonfoodWalmart 0 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Channel: Mass Data & Insights Technology & Innovation Walmart will use geospatial tech to power delivery The data-science capability redefines the retailer’s delivery maps to expand the channel’s reach and accessibility. Written by Grocery Dive April 17, 2025April 18, 2025 Saving Bookmark this article Bookmarked
Data & Insights Retailer Media Agencies & Vendors Data & Insights Technology & Innovation Why Kroger’s former chief data officer is starting an AI-focused firm Todd James recently left the grocer’s 84.51° data analysis unit to start a firm that helps companies solve common problems related to artificial intelligence. Written by Grocery Dive April 17, 2025April 18, 2025 Saving Bookmark this article Bookmarked
Operations & Supply Chain International Technology & Innovation Trends & External Forces Operations & Supply Chain Q1 2025 Top Retail Trends What happened in retail in Q1? (A lot!) What’s up: 🔺 Tariffs 🔺 Supply chain shifts 🔺 AI adoption 🔺 Value-oriented retailers’ store counts What’s down 🔻 Retailers with declining relevance 🔻 The status quo and certainty 🔻 DEI programs Written by Lisa Goller March 24, 2025March 24, 2025 Saving Bookmark this article Bookmarked
Channel: Drug Department: HBC Acquisitions, Divestitures & Mergers Corporate Strategy Corporate Finance Media & Marketing Retailer Media Retail Ecosystem Shopper & Customer Trends & External Forces Retail Operations Associates & Employees Stores & Formats Walgreens Agrees to $10B Sycamore Partners Acquisition Walgreens Boots Alliance (WBA) has finalized a deal with private equity firm Sycamore Partners to take the company private after being in the stock market for nearly 100 years. Sycamore will pay $11.45 per share in cash for the Walgreens business, according to a company announcement. Shareholders can receive up to $3 more per share […] Written by Retail TouchPoints March 7, 2025March 7, 2025 Saving Bookmark this article Bookmarked
Channel: Grocery Corporate Strategy Kroger CEO Rodney McMullen resigns after ethics review His departure follows a company board investigation into conduct “unrelated to the business,” the grocer said. Written by Grocery Dive March 3, 2025March 3, 2025 Saving Bookmark this article Bookmarked