Technology & Innovation Dissolving martech? Tech stack aggregation brings more power to marketing, more control to IT Was it John Lennon who wrote, “Imagine there’s no martech, I wonder if you can?” I may be misremembering that lyric. But it’s what came to mind when I saw the above chart. It’s from a new Gartner report, 4 Actions to Improve Martech ROI, and it reveals a pretty dramatic shift in ownership of […] chiefmartec September 25, 2023September 25, 2023 6 min read Technology & InnovationData & InsightsOperations & Supply ChainPredictions and ForecastsShoppersInclusivityMarketing: Social MediaInsight ProvidersDept. NonfoodAcquisitionExecutivesESG and CSRVendorsAssociatesData VisualizationConsumersPartnershipsPricing & PromotionsStrategySustainabilityTikTokTrends: MarketingMarketing: Direct & Personalization 0 Saving Bookmark this article Bookmarked
Data & Insights Webinar: Cracking the code of brand success in emerging media channels Webinar Sep 21, 2023 Cracking the code of brand success in emerging media channels Watch the webinar Are you ready to decode the secrets behind building powerful brands in today’s ever-evolving media landscape? Tune in to this insightful webinar as we delve into our “Secrets of Success: Building Brands with Emerging Media” report. In this […] Nielsen September 22, 2023September 22, 2023 2 min read Insight ProvidersBig DataMarketing: Social MediaData & InsightsPredictions and ForecastsPodcastsTrends: MarketingStrategyESG and CSRConsulting 0 Saving Bookmark this article Bookmarked
Technology & Innovation CADS helps Henderson Group to transform its retail space planning with StoreSpace solution Retail space planning specialist CADS has helped Northern Ireland’s largest Spar retailer and wholesaler, Henderson Group, improve its space management process with StoreSpace. Henderson Group reached out to CADS following a recommendation from Nielsen, which provides Spaceman planogram technology that partners with StoreSpace. “Our StoreSpace software makes it easier for retailers to optimise their retail […] Retail Technology Innovation Hub September 22, 2023September 22, 2023 2 min read Technology & InnovationBrick and MortarStrategyAcquisitionMarketing: Social MediaTwitterShoppersResults & InvestmentData & InsightsOmnichannelSponsoredMarketing: In StoreTrends: TechBig DataPartnershipsInternational - UKInsight ProvidersVendors 0 Saving Bookmark this article Bookmarked
Media & Marketing Why Fear Based Advertising Wins Brands and businesses are talking more than ever about the environment. The percentage of ads tested by Kantar LINK with some sort of social or environmental message (SEM) held steady at 2 percent or less from 2010 to 2019. From 2020 to 2022, it tripled to 6 percent, and is at 5 percent year-to-date. That […] Branding Strategy September 20, 2023September 20, 2023 3 min read Marketing: BrandSustainabilityStrategyTechnology & InnovationInsight ProvidersESG and CSRUnileverHealth & WellnessInclusivityMeta (Facebook)Predictions and ForecastsTargetMarketing: In Store 0 Saving Bookmark this article Bookmarked
Technology & Innovation Loblaw adds Oracle Cloud infrastructure to modernize its IT infrastructure [[“value”:”The retailer now runs one of the world’s largest single-instance SAP databases”]] Supermarket News September 20, 2023September 20, 2023 < 1 min read Technology & InnovationInsight Providers 0 Saving Bookmark this article Bookmarked
Agencies & Vendors Comscore, iSpot, VideoAmp picked for JIC’s next measurement move The group says there’s still work to be done but billed the step as a milestone in bringing transparency and more competition to cross-platform measurement. MarketingDive September 20, 2023September 20, 2023 < 1 min read Insight ProvidersCompetition 0 Saving Bookmark this article Bookmarked
Media & Marketing Sports and news boost broadcast and cable viewing in August; streaming declines as kids head back to school The lead up to fall is always a transitional period for the TV calendar, and this August was no different. The arrival of a new school year and NFL preseason football, complemented by televised debates and the news cycle related to the upcoming presidential election, had a mixed effect across the TV options. Viewing among […] Nielsen September 19, 2023September 19, 2023 4 min read StreamingMarketing: Digital MediaMarketing: BroadcastData & InsightsInsight ProvidersBig DataMarketing: Social MediaData VisualizationMarketing: UGCCompetitionPredictions and ForecastsInclusivityHoliday & EventsGovernmentDeliveryConsumers 0 Saving Bookmark this article Bookmarked
Trends & External Forces FMI reports taste still an issue in plant-based foods The FMI research is supported by work done earlier this year by 84.51?, a part of the Kroger Co., in partnership with the Plant Based Foods Association. Supermarket Perimeter September 18, 2023September 18, 2023 < 1 min read Trends: Food and BeverageHealth & WellnessTechnology & InnovationPartnershipsMarketing: Retail MediaKrogerInsight ProvidersBig Data84.51 0 Saving Bookmark this article Bookmarked
Data & Insights Beyond today: Why long-term marketing drives business longevity When times are tight and the future is uncertain, especially amid lingering fears about recession and a sluggish ad market, it’s tempting for marketers to focus on quick wins to get some points on the board and live to fight another day. Those quick wins, however, aren’t what sustain businesses. While helpful for the next […] Nielsen September 13, 2023September 13, 2023 4 min read ConsumersBig DataInsight ProvidersData & InsightsPredictions and ForecastsAcquisitionEconomyReturnsResults & InvestmentShoppersTargetTechnology & InnovationStrategyMarketing: Direct & PersonalizationStreamingMarketing: BroadcastDept. Natural / OrganicDept. PerimeterMarketing: TradeDept. Fresh 0 Saving Bookmark this article Bookmarked
Media & Marketing Hispanic audiences in focus: Trust in media – the key factor driving the shift to streaming 2023 Diverse Intelligence Series Hispanic audiences in focus: trust in media – the key factor driving the shift to streaming Hispanics represent one-fifth of the U.S. population, but their media engagement can be complex due to the inherent nuances within the community. Download the report Hispanics are streaming trendsetters Hispanics spend the most media time […] Nielsen September 12, 2023September 12, 2023 3 min read StreamingInsight ProvidersBig DataData & InsightsMarketing: Digital MediaMarketing: BroadcastMarketing: Social MediaMarketing: UGCInclusivityConsumers 0 Saving Bookmark this article Bookmarked
Media & Marketing Hispanics lean into streaming, but still find accurate representation lacking in media Among the many media options that audiences have access to, Hispanics, like all U.S. audiences, spend the most time with TV. And when it comes to their TV content preferences, Hispanics remain dedicated streaming-first audiences. Compared with the general population, Hispanic adults spent 27.3% more time with TV connected devices (CTV)1 in first-quarter 2023. Notably, […] Nielsen September 12, 2023September 12, 2023 3 min read StreamingData & InsightsMarketing: BroadcastMarketing: Digital MediaInsight ProvidersBig DataInclusivityESG and CSRThick Data 0 Saving Bookmark this article Bookmarked
Data & Insights 5 strategies to stand out during BFCM Black Friday and Cyber Monday (BFCM) has been a long-standing tradition in terms of holiday shopping. Consumers have evolved so much but this tradition seems timeless. Ever wondered how ‘Black Friday’ came into existence? Back in the 1980s, a large group of suburban tourists would often hit Philadelphia to do their shopping on the Friday […] Latest Shipment September 12, 2023September 12, 2023 5 min read Data & InsightsTechnology & InnovationAIDeliveryShoppersConsumersHoliday & EventsMarketing: Social MediaESG and CSRMarketing: TradeStrategyPricing & PromotionsWalmartMarketing: Direct & PersonalizationCustomer ExperienceSustainabilityInsight ProvidersAcquisitionShopifyCostcoTargetMarketing: Loyalty & SubscriptionOmnichannelConsultingWarby ParkerKraftHeinzTwitterTikTokThick DataStore Locationsocial commerce 0 Saving Bookmark this article Bookmarked
Shopper & Customer What’s for Dinner? Grocerant Niche Ready-2-Eat and Heat-N-Eat Meal Components Look around, and talk to your friends and you will see that, Americans do not want to eat alone. Don’t want to shop, and don’t want to cook, while man is a social and needs to connect with others and sharing a meal with friends, family, or even a stranger is preferred rather than […] Grocerant Guru September 10, 2023September 10, 2023 4 min read ConsumersDept. GroceryInsight ProvidersMarketing: In StoreStore LocationDept. NonfoodThick DataShoppersDept. RefrigeratedDept. PetMarketing: TradeRestaurantsMarketing: Social MediaData & InsightsInternationalTechnology & InnovationTech: CashierlessPricing & PromotionsDept. FuelOperations & Supply ChainExecutivesConsultingESG and CSRDept. AppliancesBrick and Mortar 0 Saving Bookmark this article Bookmarked
Media & Marketing Build Brand Loyalty Not Deal Loyalty This is a brand-business truth. To be considered fair value and not be perceived as cheap, brands must avoid excessive marketing communications that emphasize price as the reason to buy. Excessive emphasis on price builds deal loyalty. Building deal loyalty does not build brand loyalty. Deal loyalty is not real loyalty. True brand loyalty cannot […] Branding Strategy September 7, 2023September 7, 2023 7 min read ShoppersRestaurantsMarketing: Loyalty & SubscriptionExecutivesMarketing: BrandStrategyResults & InvestmentDept. GroceryInsight ProvidersMarketing: TradeStore LocationPricing & PromotionsCOVID19SustainabilityConsumersDeliveryEconomyESG and CSRData & InsightsDept. ApparelOwned Brands (Private Label)Predictions and ForecastsTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Department & Category Grocerant Food Sales Success Should Start with Breakfast Do you want to sell more food? Ok, then insights matter if you are selling food. Restaurants, Convenience Stores, Service Deli’s, Bodegas all need to know how they are doing compared to others selling meals and meal components for the same dayparts according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Regular […] Grocerant Guru September 7, 2023September 7, 2023 3 min read Dept. GroceryConsumersData & InsightsRestaurantsStore LocationCOVID19Dept. Fresh PreparedDept. DeliPartnershipsDeliveryShoppersPepsiCoTechnology & InnovationMarketing: Social MediaInsight ProvidersDept. FreshBig DataBrick and MortarAI 0 Saving Bookmark this article Bookmarked
Media & Marketing The Growing Power Of Small Brands Small brands are back in the hunt. Kantar Worldpanel’s tracking of brands around the world that are growing finds a big jump year-over-year in the percentage of growing brands accounted for by small brands. If big brands were growing in equivalent relative numbers, we wouldn’t see a shift in percentages, so this tells us that, […] Branding Strategy September 6, 2023September 6, 2023 3 min read Marketing: BrandStrategyTechnology & InnovationAIInsight ProvidersConsumersCOVID19ReturnsPredictions and ForecastsMarketing: Social MediaMarketing: In StoreDept. Natural / OrganicSustainabilityMarketing: Direct & Personalization 0 Saving Bookmark this article Bookmarked
Shopper & Customer Customer Satisfaction Management: The Key to Sustained Brand Leadership Customer satisfaction is not just important—it’s essential. The success of any business largely depends on happy customers. Businesses that prioritize customer satisfaction tend to not only retain their existing customers but also often attract new ones. It is not just about selling a product or service, but about delivering an experience that leaves the customer […] Wiser Retail Strategies September 6, 2023September 7, 2023 5 min read ShoppersReturnsMarketing: Loyalty & SubscriptionCustomer ExperienceStrategyMarketing: UGCPricing & PromotionsThick DataInsight ProvidersPredictions and ForecastsConsumersMarketing: Direct & PersonalizationMarketing: Social MediaTechnology & InnovationSustainabilityData & InsightsMarketing: TradeUnileverESG and CSRMarketing: In StoreBrick and Mortar 0 Saving Bookmark this article Bookmarked
Shopper & Customer 3 Proven Strategies to Boost Conversions and Achieve Retail Excellence Retailers have had a few significant challenges to overcome this year, not the least of which is trying to turn prospects into customers. Consumers are using a variety of channels, making it even harder to meet them when their intent is highest. And when brands and potential buyers finally connect, buyers expect the experience to […] Mike Szczesny September 6, 2023September 6, 2023 3 min read Data & InsightsConsumersESG and CSRShoppersMarketing: Social MediaMarketing: Direct & PersonalizationConsultingInsight ProvidersResults & InvestmentEconomyMarketing: Loyalty & SubscriptionTechnology & InnovationTargetDept. FreshStrategyPartnershipsMarketing: UGCDept. NonfoodThick Data 0 Saving Bookmark this article Bookmarked
Media & Marketing Media metadata: The essential piece to success in streaming TV audiences continue to cut cords and embrace streaming. As of May 2023, the percentage of U.S. TV homes with cable had fallen to 46.4%1, down 12% in a single year. With significantly more choice available on streaming platforms, the appeal is clear, but the wide dispersal of content has made it cumbersome for audiences […] Nielsen September 6, 2023September 6, 2023 4 min read StreamingMarketing: Digital MediaData & InsightsMarketing: BroadcastBig DataInsight ProvidersMarketing: Direct & PersonalizationTechnology & InnovationPredictions and ForecastsPricing & PromotionsOperations & Supply ChainAcquisitionConsumersThick DataMerchandisingPartnershipsMarketing: In Store 0 Saving Bookmark this article Bookmarked
Channel: Grocery The Friday Checkout: Kroger’s budget-priced line is fastest-growing private brand Less than a year after its launch, Smart Way’s household penetration grew 4.5 percentage points year-over-year in Q2, per new findings from Numerator. Kroger has launched a budget private label line called Smart Way. Courtesy of Kroger The Friday Checkout is a weekly column providing more insight on the news, rounding up the announcements you may […] Grocery Dive September 5, 2023September 11, 2023 2 min read Owned Brands (Private Label)KrogerInsight ProvidersDept. Nonfood 0 Saving Bookmark this article Bookmarked
Shopper & Customer Labor Day Menus Will Your Food Be on Customers Tables Will your menu items take center stage on your customers Labor Day table? The simple question you should have been asking yourself two months ago is what can I sell to consumers that they will want on their Labor Day table no matter where they will be eating it? According to Steven Johnson Grocerant […] Grocerant Guru September 3, 2023September 3, 2023 3 min read ConsumersHoliday & EventsDept. GroceryDept. BeverageData & InsightsAssociatesDept. Adult BevMarketing: Social MediaShoppersTwitterInsight ProvidersMeta (Facebook)Dept. FreshThick DataStrategyPricing & PromotionsCPG: Adult BeverageMarketing: TradeESG and CSRBrick and Mortar 0 Saving Bookmark this article Bookmarked
Channel: Grocery Aldi’s purchase of Winn-Dixie sets up a powerful force in grocery, report says The German grocer’s move to absorb the chain could resonate far beyond the Sunshine State, according to research released Tuesday by Dunnhumby. Grocery Dive August 30, 2023August 30, 2023 < 1 min read Regional GrocerySoutheastern GrocersAldiTechnology & InnovationMarketing: Retail MediaInsight ProvidersdunnhumbyBig Data 0 Saving Bookmark this article Bookmarked
Media & Marketing Plot twist: The Suits boomerang highlights the value of streaming content Never in the history of television have audiences had the breadth of choice that they have today. While that’s not news to anyone, the extreme volume of content has a tendency to overshadow its long-term value, especially when all eyes are typically focused on the latest hit to land on any of the big streaming […] Nielsen August 30, 2023August 30, 2023 3 min read StreamingMarketing: Digital MediaMarketing: BroadcastInsight ProvidersBig DataData & InsightsPredictions and ForecastsMarketing: UGCPartnershipsDept. NonfoodOperations & Supply Chain 0 Saving Bookmark this article Bookmarked
Channel: Grocery What’s next for Aldi? [[“value”:”New dunnhumby data shows what the Winn-Dixie, Harveys acquisition could mean for the discount grocer”]] Supermarket News August 30, 2023August 30, 2023 < 1 min read Regional GroceryAldiAcquisitionSoutheastern GrocersMarketing: Retail MediaInsight ProvidersdunnhumbyData & InsightsBig Data 0 Saving Bookmark this article Bookmarked
Data & Insights 2023 State of Play Report 2023 State of Play Data-driven personalization: The future of streaming content discovery To counteract the rise of overwhelming media choice, personalized viewing experiences present an enduring solution. Download the insights Behind the rise of streaming Audiences are so overwhelmed by content options that many give up on watching altogether.This highlights an increasing need for personalization […] Nielsen August 28, 2023August 28, 2023 3 min read Data & InsightsBig DataInsight ProvidersStreamingMarketing: Direct & PersonalizationMarketing: Social MediaMarketing: Digital MediaMarketing: BrandConsumersPredictions and ForecastsMarketing: BroadcastStrategyDeliveryOperations & Supply ChainThick Data 0 Saving Bookmark this article Bookmarked
Media & Marketing Linear TV’s comeback: The arrival of FAST The streaming industry is coming full circle. Compared with its subscription-focused beginnings, ad-supported services and scheduled, live programming have grown more prevalent this year. The growth of free ad-supported television (FAST) services bodes well for audiences, as they boast very familiar user experiences and often feature shows acquired from traditional broadcast and cable programming. Unlike video […] Nielsen August 28, 2023August 28, 2023 3 min read Marketing: BroadcastStreamingInsight ProvidersBig DataData & InsightsMarketing: Digital MediaMarketing: Direct & PersonalizationOperations & Supply ChainDept. BakeryAmazon 0 Saving Bookmark this article Bookmarked
Technology & Innovation Martech utilization problems: how to diagnose and remedy them Martech utilization sucks. At least that’s the conclusion one draws from Gartner’s latest 2023 Marketing Technology Survey, which includes the above chart. “Thinking about the totality of the capabilities made available by marketing technology, what percentage of those capabilities are being utilized by your company today?” The average response to that question has dropped steadily […] chiefmartec August 28, 2023August 28, 2023 4 min read Technology & InnovationAIInsight ProvidersThick DataData & InsightsSustainabilityMarketing: Direct & PersonalizationShoppersMeta (Facebook)Marketing: In StoreDept. NonfoodData Visualization 0 Saving Bookmark this article Bookmarked
Data & Insights Big data virtually eliminates zero ratings in national TV measurement In the U.S. and around the globe, fragmentation of viewing has challenged the ability of traditional audience measurement panels to deliver reliable ratings information. That information remains essential for ad buyers and sellers to plan and execute deals, and for content producers to understand program performance. Although higher-rated networks and programs are less affected by […] Nielsen August 25, 2023August 25, 2023 3 min read Big DataData & InsightsMarketing: UGCInsight ProvidersMarketing: BroadcastInclusivityConsumersPricing & PromotionsDept. Nonfood 0 Saving Bookmark this article Bookmarked
Data & Insights Nielsen Will (Finally) Add Big Data To Its National TV Currency Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here’s what it means for advertisers. The post Nielsen Will (Finally) Add Big Data To Its National TV Currency appeared first on AdExchanger. AdExchanger August 25, 2023August 25, 2023 < 1 min read Big DataData & InsightsMarketing: BroadcastInsight ProvidersStreaming 0 Saving Bookmark this article Bookmarked
Corporate Purpose Comscore, ANA’s SeeHer develop gender equality insights tool GEM Audiences analyzes consumer behaviors, attitudes and interests to help brands better understand the significance of gender equality in ads. MarketingDive August 21, 2023August 21, 2023 < 1 min read InclusivityInsight ProvidersData & InsightsConsumers 0 Saving Bookmark this article Bookmarked
Channel: Grocery Channel: Mass Department: Adult Beverage Department: Beverage Department: HBC ESG Partnerships & Alt Profit Media & Marketing Retailer Media Agencies & Vendors Retail Ecosystem Data & Insights Shopper & Customer Trends & External Forces Retail Operations Operations & Supply Chain Stores & Formats Hy-Vee launches RedMedia omnichannel retail media network Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas. The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online […] Written by Supermarket News September 22, 2023September 25, 2023 Saving Bookmark this article Bookmarked
Channel: Delivery Channel: Ecommerce & Digital Channel: Grocery Channel: Grocery - Natural Department: Food Acquisitions, Divestitures & Mergers Corporate Finance Partnerships & Alt Profit Shopper & Customer Start Ups Technology & Innovation Trends & External Forces Associates & Employees Operations & Supply Chain Stores & Formats Instacart stock languishes after IPO Instacart saw its share price erode in the two days following its initial public offering, after it rose 12.7% in its first day of trading on the NASDAQ exchange. The stock settled down to just slightly over its IPO price of $30 per share on Wednesday, its first full day on the exchange, then ranged […] Written by Supermarket News September 22, 2023September 25, 2023 Saving Bookmark this article Bookmarked
Retailer Media Retail Media Metrics #30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […] Written by Lisa Goller September 21, 2023September 25, 2023 Saving Bookmark this article Bookmarked
Shopper & Customer Shopper & Customer CPG companies aim to make recycling simpler for consumers Dispelling consumer confusion around plastics recycling, investing in local programs and embracing molecular technologies are some of the current steps the Consumer Brands Association and its members are taking to create a sustainably packaged future. Written by Supermarket Perimeter September 21, 2023September 21, 2023 Saving Bookmark this article Bookmarked
Holiday & Events Trends & External Forces Holiday & Events The big chill: Holiday retail sales 2023 expected to slow Experts predict slow growth in 2023 holiday sales as consumers tighten their belts in a tough economy, but e-commerce will remain a bright spot. Stores are filling with displays of holiday decorations and holiday-themed merchandise as retailers eagerly prepare for the annual shopping surge, but consumers may not be as excited. Forecasts for 2023 holiday […] Written by Future of Commerce September 21, 2023September 21, 2023 Saving Bookmark this article Bookmarked