Insight Providers

Articles on/from insights providers in Retail/CPG.

  1. Technology & Innovation

Dissolving martech? Tech stack aggregation brings more power to marketing, more control to IT

Was it John Lennon who wrote, “Imagine there’s no martech, I wonder if you can?” I may be misremembering that lyric. But it’s what came to mind when I saw the above chart. It’s from a new Gartner report, 4 Actions to Improve Martech ROI, and it reveals a pretty dramatic shift in ownership of […]
6 min read
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  1. Data & Insights

Webinar: Cracking the code of brand success in emerging media channels

Webinar Sep 21, 2023 Cracking the code of brand success in emerging media channels Watch the webinar Are you ready to decode the secrets behind building powerful brands in today’s ever-evolving media landscape? Tune in to this insightful webinar as we delve into our “Secrets of Success: Building Brands with Emerging Media” report. In this […]
2 min read
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  1. Technology & Innovation

CADS helps Henderson Group to transform its retail space planning with StoreSpace solution

Retail space planning specialist CADS has helped Northern Ireland’s largest Spar retailer and wholesaler, Henderson Group, improve its space management process with StoreSpace. Henderson Group reached out to CADS following a recommendation from Nielsen, which provides Spaceman planogram technology that partners with StoreSpace. “Our StoreSpace software makes it easier for retailers to optimise their retail […]
2 min read
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  1. Media & Marketing

Why Fear Based Advertising Wins

Brands and businesses are talking more than ever about the environment. The percentage of ads tested by Kantar LINK with some sort of social or environmental message (SEM) held steady at 2 percent or less from 2010 to 2019. From 2020 to 2022, it tripled to 6 percent, and is at 5 percent year-to-date. That […]
3 min read
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  1. Media & Marketing

Sports and news boost broadcast and cable viewing in August; streaming declines as kids head back to school

The lead up to fall is always a transitional period for the TV calendar, and this August was no different. The arrival of a new school year and NFL preseason football, complemented by televised debates and the news cycle related to the upcoming presidential election, had a mixed effect across the TV options. Viewing among […]
4 min read
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  1. Data & Insights

Beyond today: Why long-term marketing drives business longevity

When times are tight and the future is uncertain, especially amid lingering fears about recession and a sluggish ad market, it’s tempting for marketers to focus on quick wins to get some points on the board and live to fight another day. Those quick wins, however, aren’t what sustain businesses. While helpful for the next […]
4 min read
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  1. Media & Marketing

Hispanic audiences in focus: Trust in media – the key factor driving the shift to streaming

2023 Diverse Intelligence Series Hispanic audiences in focus: trust in media – the key factor driving the shift to streaming Hispanics represent one-fifth of the U.S. population, but their media engagement can be complex due to the inherent nuances within the community. Download the report Hispanics are streaming trendsetters Hispanics spend the most media time […]
3 min read
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  1. Media & Marketing

Hispanics lean into streaming, but still find accurate representation lacking in media

Among the many media options that audiences have access to, Hispanics, like all U.S. audiences, spend the most time with TV. And when it comes to their TV content preferences, Hispanics remain dedicated streaming-first audiences.  Compared with the general population, Hispanic adults spent 27.3% more time with TV connected devices (CTV)1 in first-quarter 2023. Notably, […]
3 min read
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  1. Data & Insights

5 strategies to stand out during BFCM

Black Friday and Cyber Monday (BFCM) has been a long-standing tradition in terms of holiday shopping. Consumers have evolved so much but this tradition seems timeless.  Ever wondered how ‘Black Friday’ came into existence? Back in the 1980s, a large group of suburban tourists would often hit Philadelphia to do their shopping on the Friday […]
5 min read
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  1. Shopper & Customer

What’s for Dinner? Grocerant Niche Ready-2-Eat and Heat-N-Eat Meal Components

  Look around, and talk to your friends and you will see that, Americans do not want to eat alone.  Don’t want to shop, and don’t want to cook, while man is a social and needs to connect with others and sharing a meal with friends, family, or even a stranger is preferred rather than […]
4 min read
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  1. Media & Marketing

Build Brand Loyalty Not Deal Loyalty

This is a brand-business truth. To be considered fair value and not be perceived as cheap, brands must avoid excessive marketing communications that emphasize price as the reason to buy. Excessive emphasis on price builds deal loyalty. Building deal loyalty does not build brand loyalty. Deal loyalty is not real loyalty. True brand loyalty cannot […]
7 min read
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  1. Department & Category

Grocerant Food Sales Success Should Start with Breakfast

Do you want to sell more food? Ok, then insights matter if you are selling food.  Restaurants, Convenience Stores, Service Deli’s, Bodegas all need to know how they are doing compared to others selling meals and meal components for the same dayparts according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Regular […]
3 min read
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  1. Media & Marketing

The Growing Power Of Small Brands

Small brands are back in the hunt. Kantar Worldpanel’s tracking of brands around the world that are growing finds a big jump year-over-year in the percentage of growing brands accounted for by small brands. If big brands were growing in equivalent relative numbers, we wouldn’t see a shift in percentages, so this tells us that, […]
3 min read
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  1. Shopper & Customer

Customer Satisfaction Management: The Key to Sustained Brand Leadership

Customer satisfaction is not just important—it’s essential. The success of any business largely depends on happy customers. Businesses that prioritize customer satisfaction tend to not only retain their existing customers but also often attract new ones. It is not just about selling a product or service, but about delivering an experience that leaves the customer […]
5 min read
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  1. Shopper & Customer

3 Proven Strategies to Boost Conversions and Achieve Retail Excellence

Retailers have had a few significant challenges to overcome this year, not the least of which is trying to turn prospects into customers. Consumers are using a variety of channels, making it even harder to meet them when their intent is highest. And when brands and potential buyers finally connect, buyers expect the experience to […]
3 min read
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  1. Media & Marketing

Media metadata: The essential piece to success in streaming

TV audiences continue to cut cords and embrace streaming. As of May 2023, the percentage of U.S. TV homes with cable had fallen to 46.4%1, down 12% in a single year. With significantly more choice available on streaming platforms, the appeal is clear, but the wide dispersal of content has made it cumbersome for audiences […]
4 min read
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  1. Channel: Grocery

The Friday Checkout: Kroger’s budget-priced line is fastest-growing private brand

Less than a year after its launch, Smart Way’s household penetration grew 4.5 percentage points year-over-year in Q2, per new findings from Numerator. Kroger has launched a budget private label line called Smart Way. Courtesy of Kroger The Friday Checkout is a weekly column providing more insight on the news, rounding up the announcements you may […]
2 min read
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  1. Shopper & Customer

Labor Day Menus Will Your Food Be on Customers Tables

  Will your menu items take center stage on your customers Labor Day table? The simple question you should have been asking yourself two months ago is what can I sell to consumers that they will want on their Labor Day table no matter where they will be eating it?  According to Steven Johnson Grocerant […]
3 min read
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  1. Media & Marketing

Plot twist: The Suits boomerang highlights the value of streaming content

Never in the history of television have audiences had the breadth of choice that they have today. While that’s not news to anyone, the extreme volume of content has a tendency to overshadow its long-term value, especially when all eyes are typically focused on the latest hit to land on any of the big streaming […]
3 min read
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  1. Data & Insights

2023 State of Play Report

2023 State of Play Data-driven personalization: The future of streaming content discovery To counteract the rise of overwhelming media choice, personalized viewing experiences present an enduring solution. Download the insights Behind the rise of streaming Audiences are so overwhelmed by content options that many give up on watching altogether.This highlights an increasing need for personalization […]
3 min read
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  1. Media & Marketing

Linear TV’s comeback: The arrival of FAST

The streaming industry is coming full circle. Compared with its subscription-focused beginnings, ad-supported services and scheduled, live programming have grown more prevalent this year. The growth of free ad-supported television (FAST) services bodes well for audiences, as they boast very familiar user experiences and often feature shows acquired from traditional broadcast and cable programming. Unlike video […]
3 min read
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  1. Technology & Innovation

Martech utilization problems: how to diagnose and remedy them

Martech utilization sucks. At least that’s the conclusion one draws from Gartner’s latest 2023 Marketing Technology Survey, which includes the above chart. “Thinking about the totality of the capabilities made available by marketing technology, what percentage of those capabilities are being utilized by your company today?” The average response to that question has dropped steadily […]
4 min read
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  1. Data & Insights

Big data virtually eliminates zero ratings in national TV measurement

In the U.S. and around the globe, fragmentation of viewing has challenged the ability of traditional audience measurement panels to deliver reliable ratings information. That information remains essential for ad buyers and sellers to plan and execute deals, and for content producers to understand program performance.  Although higher-rated networks and programs are less affected by […]
3 min read
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Editor’s Choice

  1. Channel: Grocery
  2. Channel: Mass
  3. Department: Adult Beverage
  4. Department: Beverage
  5. Department: HBC
  6. ESG
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Retailer Media
  10. Agencies & Vendors
  11. Retail Ecosystem
  12. Data & Insights
  13. Shopper & Customer
  14. Trends & External Forces
  15. Retail Operations
  16. Operations & Supply Chain
  17. Stores & Formats

Hy-Vee launches RedMedia omnichannel retail media network

Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas. The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online […]
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  1. Channel: Delivery
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Channel: Grocery - Natural
  5. Department: Food
  6. Acquisitions, Divestitures & Mergers
  7. Corporate Finance
  8. Partnerships & Alt Profit
  9. Shopper & Customer
  10. Start Ups
  11. Technology & Innovation
  12. Trends & External Forces
  13. Associates & Employees
  14. Operations & Supply Chain
  15. Stores & Formats

Instacart stock languishes after IPO

Instacart saw its share price erode in the two days following its initial public offering, after it rose 12.7% in its first day of trading on the NASDAQ exchange. The stock settled down to just slightly over its IPO price of $30 per share on Wednesday, its first full day on the exchange, then ranged […]
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  1. Retailer Media

Retail Media Metrics

#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […]
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  1. Holiday & Events
  2. Trends & External Forces
  3. Holiday & Events

The big chill: Holiday retail sales 2023 expected to slow

Experts predict slow growth in 2023 holiday sales as consumers tighten their belts in a tough economy, but e-commerce will remain a bright spot. Stores are filling with displays of holiday decorations and holiday-themed merchandise as retailers eagerly prepare for the annual shopping surge, but consumers may not be as excited. Forecasts for 2023 holiday […]
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