Insight Providers

Articles on/from insights providers in Retail/CPG.

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  1. Department & Category
  At the intersection of branded food sales and consumer demand grocerant niche Ready-2-Eat and Heat-N-Eat food continues to resonate with consumers.  While new avenues of distribution continue to open-up driving customer trial, the frozen food court is increasingly playing a larger and larger role for many families according to Steven Johnson, Grocerant Guru® at […]
  1. Channel: Dollar/Value
  Now that Dollar General operates more than 17,408 stores in 46 states you would think they would act like most legacy brand retailers but they don’t. Dollar General since its inception has sought after a product and price point differentiation that consumers have been migrating too according to Steven Johnson, Grocerant Guru® at Tacoma, […]
  1. Department: Beverage
Grocery sales fell by 5.1% in the 12 weeks to 11 July 2021, research reveals. The latest Kantar figures indicate that despite the year-on-year decline, sales are still better compared with two years ago, before the pandemic hit. Shoppers spent £3bn more on groceries in 2021 than in the same period in 2019. The easing […]
  1. Media & Marketing
With the number of subscription video services now exceeding the number of people in the US, it’s no surprise that May 2021 data from Nielsen shows that TV households were spending more time streaming than they were watching broadcast TV. The data shows that streaming accounted for 26% of the time spent daily with TV… […]
  1. Technology & Innovation
Work culture matters. Now more than ever. The past year has been a lesson in patience and fortitude as we’ve braved a global pandemic, bracing revelations about systemic injustice and some of the most divisive politics in our country’s history. It’s also made clear just how much of an opportunity — and obligation — we […]
  1. Agencies & Vendors
Brands and consumers continue to bounce back after a very difficult 2020, and interest in many pre-pandemic routines are on the rise. For many marketers, that means it’s time to re-engage with consumers in ways that aren’t in some way connected to the COVID-19 pandemic. And as they think about their campaigns and tactics, new […]
  1. Agencies & Vendors
Companies have cut marketing budgets from 11 percent last year to 6.4 percent of company revenues at present, according to Gartner’s annual CMO Spend Survey. “Budgets were cut for brands whether or not they had a positive or negative impact from Covid,” said Ewan McIntyre, co-chief of research and vice president analyst at Gartner.
  1. Data & Insights
eCommerce has been a watershed year for the past 16 months or so.  The first ten months (March to December 2020 including the Holiday season) were unprecedented given that customers decided to spend less than usual due to the pandemic impacting the overall economy, especially their spending threshold towards non-essential goods. And yet, eCommerce sales […]
  1. Channel: Ecommerce & Digital
  Our most recent eCommerce research report overs Amazon’s new Priority Catalog beta (aka “brand lock” or “catalog lock”). The catalogue is a part of an effort to minimize the ability of 3P sellers to disrupt product page content and create unruly variations. The program effectively “locks” the brand owner’s catalog and content so that […]
  1. Associates & Employees
The retail landscape has changed dramatically since the very first COVID-19 outbreaks. Online sales grew nearly 50% at their peak, with much of that activity taking place in one particular sector: grocery. Just this past June, online grocery sales in the U.S. reached $7.2 billion — that’s quite the jump from August 2019’s $1.2 billion. […]
  1. Agencies & Vendors
In its June report “2021 Trends and Emerging Growth Pockets” IRI finds that consumers are resuming active lifestyles while maintaining at-home habits (e.g., more meals at home). While CPG demand has remained elevated in the first half of 2021, the analysts anticipate that demand patterns will shift as the economy reopens and there is more […]
  1. Agencies & Vendors
Our always-online lifestyles have undoubtedly paved the way for highly digitized marketing experiences, which offer brands the benefit of securing sales quickly when an online shop is only a few clicks away. When the pandemic arrived and e-commerce exploded, it only accelerated trends that would have otherwise taken years to reach ubiquity. The significant disruption […]
  1. Agencies & Vendors
We kick off our Retail ThinkTank video series with Matt Moorut, Senior Principal Analyst for Gartner for Marketers! He and Jessie Dowd will explore the sustainability movement and its impact on the fashion industry. Let’s dig into how consumer demand for more socially responsible and eco-friendly practices is driving retail’s rapid adoption of sustainability initiatives […]
  1. Media & Marketing
The pandemic has upped the ante for marketers looking to make sense of the ever-fragmenting streaming landscape. In just one year, Nielsen estimates that the percentage of homes that can stream has risen from 18% to nearly 30%.  With expanded measurement capabilities, marketers can see the true scale of the growing streaming ecosystem and measure […]
  1. Fun & Humor
In 2015, the ANA surveyed advertisers and agencies to identify problems in the often dysfunctional client/agency relationship.  One issue rose to the top — the creative brief. The ANA found that 58% of clients believe they do a good job with creative briefs.  Yet only 27% of agencies agree (and 0% “strongly agree”).  This gap […]
  1. Fun & Humor
I recently heard a marketing executive say at a conference that “to establish trust you have to appear authentic.”  I found this turn of phrase interesting, and telling; she didn’t say “be” authentic — she said “appear” authentic.  Influencer marketing is a large and growing part of this widespread pursuit by brands to appear more […]
  1. Shopper & Customer
In the past 15 months, we’ve learned that sweatpants are not just for the gym, toilet paper can be a luxury item, and cats are what virtual courtrooms need. The surprises don’t stop there. A survey of nearly 12,000 consumers shows reality doesn’t always match expectations – including for retailers. Read on to see how […]
  1. Department & Category
  Once again we want to remined readers that imitation is the highest form of flattery and Steven Johnson the Grocerant Guru® at Tacoma, WA based Foodservice Solutions® told his team he was quit humbled when he learned that a large group of retail foodservice research groups and associations combined to use his studies as […]
  1. Department: Food
  Empowering consumer choice will drive incremental sales. Success does leave clues and how and where consumers obtain dinner is a key driver of grocerant niche growth and foodservice channel migration according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. The Debate Cook dinner from scratch, eat at a restaurant, pick-up a […]
  1. Channel: Grocery
Supermarket sales fell by 1.6% during the 12 weeks to 13 June 2021, new research reveals. The latest take-home grocery figures from Kantar show that while the number of grocery trips remains lower than in pre-Covid times, since last year there has been a 13.1% increase in the number of shopping visits made each month […]
  1. Shopper & Customer
Measurement has long been a critical aspect of efficient marketing practices. That said, marketing technology hasn’t always been as rich in its capabilities as it is today. But as martech has improved over the years, engagement with media has grown increasingly more fragmented, elevating the challenges marketers have in proving the returns on their investments […]

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  1. RetailWIt QuickWit
Here’s what was interesting in Retail today: Coca-Cola spurs 42% revenue growth (now $10.1B) after returning to pre-pandemic marketing spend (which doubled YOY). They invested in innovation, quality, and targeted allocation with their increased spend and beat earnings and revenue expectations in Q2. Target, Bed Bath and Beyond Open Doors To Third-Party Boutiques. The Store-within-a-store […]
  1. RetailWIt QuickWit
Here’s what the RetailWit crew is reading today: Salesforce projects retailers will pay extra for goods in the second half—to the tune of $223B (+62%) YOY. It’s expected to come from a staggering increase in logistics (+$163B), suppliers (+$12B), and wage expenses (+$48B). Uber partners with Albertsons to expand grocery delivery. It is their biggest […]