84.51

Articles on 84.51 and KPM (Kroger Precision Marketing)

  1. Retailer Media

As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) as well as 55 companies with a stake in the performance of retail media, including The Mars Agency, Albertsons Media Collective, Google, Unilever U.S., Criteo, Best Buy Ads, […]
3 min read
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  1. Retailer Media

As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) as well as 55 companies with a stake in the performance of retail media, including The Mars Agency, Albertsons Media Collective, Google, Unilever U.S., Criteo, Best Buy Ads, […]
3 min read
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  1. Channel: Grocery

Kroger Reports Second Quarter 2023 Results and Reaffirms Guidance

The Kroger Co. (NYSE: KR) today reported its second quarter 2023 results, reaffirmed 2023 guidance and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth.
8 min read
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  1. Retailer Media

Retail Ad Tech Innovation with Kroger Precision Marketing’s Cara Pratt

EPISODE 300 The CPG Guys are joined in this episode by Cara Pratt, SVP of Kroger Precision Marketing at 84.51, the retail data science division of Kroger. Follow Cara Pratt on LinkedIn at: https://www.linkedin.com/in/cara-pratt-2429614/Follow 84.51 on LinkedIn at: https://www.linkedin.com/company/84-51/Follow Kroger Precision Marketing online at: https://www.krogerprecisionmarketing.com/ Follow 84.51 online at: https://www.8451.com/ Cara answers these questions:1) Most people […]
2 min read
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  1. Retailer Media

Kroger Is Bringing Its Retail Media Ad Tech In-House

Kroger Precision Marketing, the grocery chain’s retail media arm, announced plans to bring its self-serve retail media ad tech fully in-house and shared an update on how the project is going The post Kroger Is Bringing Its Retail Media Ad Tech In-House appeared first on AdExchanger.
< 1 min read
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  1. Shopper & Customer

Driving Brand Loyalty Amid Supply Chain and Price Pressures

Brand loyalty can be a fickle thing, especially when consumers feel the pressure of high prices and the frustration of out-of-stocks. When shopping online, these issues can come across as even more impersonal, further hindering brand loyalty. For example, after a long workday, there are perhaps fewer things more frustrating for a busy parent than […]
3 min read
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  1. Channel: Grocery

Kroger Reports First Quarter 2023 Results and Reaffirms Full-Year Identical Sales Without Fuel and Adjusted EPS Guidance

Company Release – 6/15/2023 First Quarter Highlights  CINCINNATI, June 15, 2023 /PRNewswire/ — The Kroger Co. (NYSE: KR) today reported its first quarter 2023 results, reaffirmed 2023 guidance for identical sales without fuel and adjusted EPS and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth. Comments from Chairman and […]
8 min read
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  1. Department & Category

Spring and Summer Snacks take Center Stage

  How do you keep the kids happy when school get out?  Fill the house with more snacks.  The average household with a teenager out of school will spend $ 300 more a month on food.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® a mix of full flavored hot and […]
3 min read
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  1. Technology & Innovation

Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix

The growth of retail media shows no sign of slowing, as established players announce new expansions and new retailers, most recently Save Mart, enter the mix. In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands […]
3 min read
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  1. Channel: Grocery

Kroger-Albertsons Deal Could Build A Media Empire

WCPO News has a piece about why Kroger is ready to go to the mattresses to complete its $24.6 billion acquisition of Albertsons. It has less to do with growing grocery market share, the reasoning goes, and more to do with growing a retail media empire. “Long term, the biggest accelerator for profit growth for […]
< 1 min read
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  1. Media & Marketing

Definition Of Loyalty Shifts, Becomes Less About Exclusivity

Data analysis company 84.51° is out with a new white paper on the subject of loyalty and how consumer perceptions of it have evolved. Some key findings: •  The definition of loyalty in most shoppers’ minds has shifted away from exclusivity. This presents both a challenge and opportunity for brands to strengthen their relationships with […]
< 1 min read
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  1. Retailer Media

Microsoft Takes Aim at Google, Amazon with Plans to Build ‘Omnichannel Retail Media Platform’

Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut of a suite of new capabilities through its PromoteIQ marketing platform, which the company acquired in 2019. Among the new offerings are the debut of the Microsoft Retail Advertising Network, which will allow retailers to pull from […]
3 min read
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  1. Merchandising

Top 10 2022 DSI Content Picks for the Best Online Experience DSI

From forward-looking industry research to conversations with leading ecommerce innovators and practitioners, the Digital Shelf Institute (DSI) is committed to producing engaging, compelling, and insightful content you need to deliver the best online experience and take your business to the next level. As the DSI says goodbye to 2022, here’s a look back at some […]
9 min read
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  1. Channel: Grocery

Kroger Reports Third Quarter 2022 Results and Raises Full-Year Guidance

The Kroger Co. (NYSE: KR) today reported its third quarter 2022 results and will update investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth.
8 min read
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  1. Corporate Purpose

Social Impact Lessons from TOMS

TOMS was an early pioneer of the purpose-driven retail model. Although many know the brand for its one-for-one approach to charitable giving, the brand recently underwent a transformation that included rethinking its approach to social impact.   To get the scoop, we brought Amy Smith, who is the Chief Strategy & Impact Officer for TOMS, on […]
< 1 min read
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  1. Channel: Grocery

Albertsons Reports Strong Q2 Results

Albertsons said yesterday that Q2 net sales reached $17.9 billion, up from $16.5 billion during the same period a year earlier – driven by a 7.4 percent increase in same-store sales, which in turn was driven by high food price inflation. Q2 digital sales were up 36 percent. Net income for the period was $342.7 […]
2 min read
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  1. Data & Insights

Optimizing Ad Spend is Important — But Retailers Ignore Bigger Picture Monetization Strategies at Their Peril

Retailers are on a quest to improve margins. Given an environment of unprecedented competition, inflation, economic uncertainty, excess inventory and constant supply chain disruptions, that quest is now a business imperative for all — and for many, an existential battle. As a result, we’re seeing a lot of headlines about the industry doubling down on retail […]
3 min read
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  1. Media & Marketing

Data-Enabled Streaming TV with 84.51˚’s Michael Schuh & Roku’s Alannah Pawlik

The CPG Guys, Sri & PVSB, are joined in this episode by Michael Schuh, VP of Kroger Precision Marketing Media Strategy for 84.51˚ & Alannah Pawlik, Sr Marketing Manager at Roku. 84.51˚ is a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized […]
2 min read
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  1. Media & Marketing

Data-Enabled Private Marketplaces with 84.51˚’s Michael Schuh & Roku’s Alannah Pawlik

The CPG Guys, Sri & PVSB, are joined in this episode by Michael Schuh, VP of Kroger Precision Marketing Media Strategy for 84.51˚ & Alannah Pawlik, Sr Marketing Manager at Roku. 84.51˚ is a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized […]
2 min read
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  1. Shopper & Customer

Consumers Food Shopping Discontinuity

Last week Heather Lalley pointed out in an article that inflation was driving consumers to make different choices when it comes to buying groceries.  So, the team at Foodservice Solutions® wanted to see if those choices held true for consumer in in the omni-channel grocerant niche.  Turns out they are very similar but we noticed […]
5 min read
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  1. Retailer Media

How Digital Retail Media Is Becoming One of the Driving Forces of the Retail Industry | DSI

“[We have] an incredible opportunity just to think differently about how we connect and drive a really meaningful customer experience … The retail media industry is going to continue to grow because we’re doing things to solve customer problems [and] drive media accountability.” — Cara Pratt, Senior Vice President, Kroger Precision Marketing  While investment in […]
4 min read
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  1. Retailer Media

Pacvue teams with Kroger Precision Marketing for on-site advertising

Pacvue has announced general availability of Pacvue Advertising for Kroger, in partnership with Kroger Precision Marketing (KPM), the retail media business of the Kroger Co. Advertisers on Kroger.com can now use Pacvue to programmatically manage advertising campaigns to “create cost efficiencies, grow share of voice, and increase sales”. Kroger Product Listing Ads are a pay […]
< 1 min read
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  1. Technology & Innovation

Retail Media Revolution with Skai’s Nich Weinheimer

The CPG Guys, PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely comprehensive data […]
2 min read
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  1. Retailer Media

Kroger Precision Marketing Expands Access to On-Site Advertising Inventory Through Three Leading Ad-Management Platforms

Kroger Precision Marketing (KPM), the retail media business of the Kroger Co. powered by 84.51°, is expanding access to its on-site advertising inventory.
2 min read
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  1. Retail Ecosystem

We’ve Reached 100 Episodes!

We’re celebrating 100 episodes of the Retail Remix podcast!   We were feeling a bit nostalgic, so the team looked back into the archives and uncovered the five most-downloaded conversations. They paint a fascinating picture about how far the show, and the retail industry, has come over the past two years. Listen to get a […]
< 1 min read
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  1. Channel: Grocery

Kroger Reports Third Quarter 2021 Results and Raises Full-Year Guidance

The Kroger Co. (NYSE: KR) today reported its third quarter 2021 results and will update investors on how key initiatives are positioning the company for long-term sustainable growth.
8 min read
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  1. Department: Consumer Durables
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  3. Corporate Strategy

Lego Abandons One of Its Projects To Make Oil-Free Bricks -FT

Danish toymaker Lego has reportedly abandoned a prominent initiative to eliminate oil-based plastics from its bricks. This decision comes after the company discovered that the new material, recycled polyethylene terephthalate (RPET), would result in higher carbon emissions. Lego’s CEO, Niels Christiansen, mentioned that extensive testing revealed it was challenging to find a material that met…
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  1. Channel: Drug
  2. Shopper & Customer
  3. Trends & External Forces
  4. Stores & Formats

CVS Is Permanently Closing Hundreds of Stores for a Surprising Reason

As the pandemic’s impact on brick-and-mortar retail lingers, the U.S. drugstore landscape is undergoing significant changes. CVS, the largest drugstore chain in America, is implementing a policy change that will lead to the closure of hundreds of stores over the next three years, aiming to optimize store locations based on population shifts and consumer buying…
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  1. Channel: Ecommerce & Digital
  2. Corporate Strategy
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces

Amazon Invests $4 Billion in AI Company Anthropic

Amazon will invest up to $4 billion in Anthropic and gain a minority ownership position in the company, part of a deal that will have Amazon Web Services (AWS) become Anthropic’s primary cloud provider. Anthropic will make its future AI foundation models accessible to million of developers, as well as provide AWS customers with early […]
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  1. Channel: Marketplace
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Retailer Media

Shopify Audiences Adds Criteo, Its First Open Web Ads Partner

Shopify Audiences debuted last year with only Google and Meta. In January, Pinterest was added to the mix. Now TikTok, Snap and, notably, Criteo will be able to plug into The post Shopify Audiences Adds Criteo, Its First Open Web Ads Partner appeared first on AdExchanger.
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