84.51

Articles on 84.51 and KPM (Kroger Precision Marketing)

  1. Retail Operations

THE OMNIES -The 2024 CPGGUYS Omnichannel Awards with NielsenIQ

This special episode of The CPGGUYS features four guests – the WINNERS of our 2024 Omnichannel awards – ‘The OMNIES’. The Omnies recognizes a select few every year that have dedicated a career to evolving from brick & mortar to being truly omnichannel and championing it in the industry. Our four winners this past year […]
2 min read
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  1. Retailer Media

Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa Burdick & 84.51’s Barbara Connors

The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The episode was recorded in Las Vegas at Groceryshop 2024. This episode is sponsored by 84.51. Follow Karen Satterlie on […]
2 min read
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  1. Retail Operations

A Roadmap for Rethinking Your Omnichannel Strategy | DSI

“There needs to be a digital fluency, but really there needs to be an omni fluency.” — Chris Perry, Chief Learning Officer, firstmovr Every brand is laser-focused on growth and profitability. While there’s not a one-size-fits-all strategy to get there, brands that focus on developing and executing an omnichannel strategy will achieve these aims faster. […]
7 min read
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  1. Technology & Innovation

Andy Beilke of General Mills: How Grocery Tech Drives Connected Commerce | DSI

“From a connected commerce perspective, we want to reach consumers whenever, wherever, however, they’re shopping. We want them to find our brands accessible.”— Andy Beilke, Senior Development Manager, Ecommerce Strategy and Capabilities, General Mills According to Supermarket News, grocery is one of the least developed online categories in retail, as brick-and-mortar stores accounted for over […]
8 min read
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  1. Channel: Grocery

Kroger Reports First Quarter 2024 Results and Reaffirms Guidance

The Kroger Co. (NYSE: KR) today reported its first quarter 2024 results, reaffirmed guidance and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth.
7 min read
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  1. Corporate Strategy

Execs from Target, Hy-Vee and Five Below Top 2024 Retail Innovator Award Winners List

In the simplest terms, an innovator is someone who creates or introduces something new. But in the world of retail, innovators have the power and potential to do so much more: they drive cutting-edge tech implementations, unlock new revenue opportunities and help drive a brand into a new era of relevance and impact.   This year’s […]
2 min read
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  1. Channel: Club

Meet Our 40 Under 40 Winners of 2024

For the fourth year, Retail TouchPointsand Design:Retailare revealing a new class of emerging leaders worth knowing. The 40 Under 40 Awards and its winners represent the diversity of the retail industry and its various players: brands, technology vendors, agencies and consultancies, and design firms. And at the brand level, we have the honor of spotlighting […]
2 min read
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  1. Channel: Delivery

NBCUniversal, Instacart Link Up to Bring Retail Media Opportunities to TV

NBCUniversal and Instacart are expanding their existing partnership to include a new retail media workstream that will enable Instacart’s CPG advertisers to connect with consumers via NBCU’s streaming and linear television content. In late 2023, the companies teamed up to include access to NBCU’s streaming platform Peacock as part of the Instacart+ membership package. Now, […]
2 min read
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  1. Retailer Media

Kroger Delivers its First-Party Data to the Yahoo DSP

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). Yahoo DSP advertisers can now activate KPM’s audiences to reach targeted consumers with their advertising and measure campaign results. While off-site advertising […]
2 min read
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  1. Retailer Media

What the IAB/MRC New Retail Media Guidelines Means for Brands DSI

“If we can hold everybody accountable to meeting these standards, I think it’s going to be really a sea change in how we do business.” — Kelly Kachnowski, VP of Marketing Tech at The Mars Agency From Walmart Connect to Target Roundel and Amazon, brands have an array of choices for where to buy media. But as retail media has […]
11 min read
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  1. Data & Insights

Tailored to Perfection: Creating a Hyper-Local Shopping Experience with AI

It’s easy to understand, emotionally, why consumers would want to shop from a store that tailors its product assortments to the neighborhood they live in. For large chain retailers, it’s a way of letting the community know that consumers are seen and that the store wants to be part of the community. Ultimately, it sounds […]
3 min read
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  1. Shopper & Customer

Study:  Defining Omnichannel Shoppers

84.51° is out with a new report that “examines who omnichannel shoppers are, where they shop, and some of the reasons why they choose to shop in-store and online.” Some key findings: •  “This shopper is likely to be Millennial or Gen Z, is engaged with natural and organic, is more likely to have children, […]
< 1 min read
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  1. Technology & Innovation

Your Views:  Making Up For Lost Time

Reacting to Amazon’s plan to create a pay tier for its Alexa smart speaker system, one MNB reader wrote: Our main household use for Alexa is to control lights, heat, and A/C.  If they start charging for it, we will stop using it.  There are many other platforms available for home control that do not […]
16 min read
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  1. Data & Insights

CES 2024 Recap – Retail Media Rules

Sri & PVSB recap the highlights of their tip to Las Vegas for CES 2024. This episode is sponsored by Cornell University’s Johnson School of Business “Omnichannel Leadership Program” being held June 13-15 at Cornell Tech in New York City. Learn more about the program here: http://tinyurl.com/cornellomni Topics they cover include: CES established as THE […]
2 min read
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  1. Technology & Innovation

Study:  What Customers Want

Retail data science company 84.51° yesterday released a new infographic entitled “What Customers Want,” which you can view below: KC’s View: To me, the two most interesting data points are number one in the ‘current experience” column, and one if the “future experience” column. The first says that 63 percent of respondents use self-checkout – […]
< 1 min read
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  1. Data & Insights

Top 10 2023 DSI Content Picks for Digital Leaders DSI

The Digital Shelf Institute (DSI) is committed to igniting your passion for what’s possible in the world of digital commerce. With our prolific podcast series, extensive research, and forward-thinking thought leadership from digital leaders, you’ll get the answers to your burning commerce questions. As we close out 2023, here are the DSI’s top 10 content […]
9 min read
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  1. Channel: Grocery

Kroger Q3 2023 Earnings Recap

In Kroger’s Q3 earnings release on November 30th, the company signaled a continued conservatism in consumer shopping habits, leading to identical store sales declining by 0.6%.  Additionally, Kroger updated its full year guidance, lowering estimates of same-store sales growth between 0.6 and 1%. This is down from previous guidance of 1-2% growth. These results point […]
< 1 min read
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  1. Data & Insights

Kroger Blueprint 2023 Event Recap

Last month our Harvest Group Kroger team hosted our annual Kroger Blueprint event in Cincinnati. We created our series of Blueprint events to remove the barrier between retailer strategy and our clients by hearing directly from retailer executives about the strategies for growth in the coming year and how they apply specifically to your business. […]
3 min read
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  1. Retailer Media

Kroger to track carbon footprint of its retail media

    [[“value”:” Kroger has announced it will work with a media emission tracker Scope3 to measure the carbon performance linked with offsite media campaigns conducted by Kroger Precision Marketing, reports Yahoo! Finance.  The company claims that it is the first time a retail media network is tracking carbon emissions. Kroger Precision Marketing is […]
< 1 min read
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  1. Channel: Grocery

Kroger Reports Second Quarter 2023 Results and Reaffirms Guidance

The Kroger Co. (NYSE: KR) today reported its second quarter 2023 results, reaffirmed 2023 guidance and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth.
8 min read
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  1. Channel: Grocery

Kroger Reports First Quarter 2023 Results and Reaffirms Full-Year Identical Sales Without Fuel and Adjusted EPS Guidance

Company Release – 6/15/2023 First Quarter Highlights  CINCINNATI, June 15, 2023 /PRNewswire/ — The Kroger Co. (NYSE: KR) today reported its first quarter 2023 results, reaffirmed 2023 guidance for identical sales without fuel and adjusted EPS and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth. Comments from Chairman and […]
8 min read
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  1. Channel: Grocery

Kroger Reports Third Quarter 2022 Results and Raises Full-Year Guidance

The Kroger Co. (NYSE: KR) today reported its third quarter 2022 results and will update investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth.
8 min read
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  1. Retailer Media

Kroger Precision Marketing Expands Access to On-Site Advertising Inventory Through Three Leading Ad-Management Platforms

Kroger Precision Marketing (KPM), the retail media business of the Kroger Co. powered by 84.51°, is expanding access to its on-site advertising inventory.
2 min read
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  1. Retail Ecosystem

We’ve Reached 100 Episodes!

We’re celebrating 100 episodes of the Retail Remix podcast!   We were feeling a bit nostalgic, so the team looked back into the archives and uncovered the five most-downloaded conversations. They paint a fascinating picture about how far the show, and the retail industry, has come over the past two years. Listen to get a […]
< 1 min read
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  1. Channel: Grocery

Kroger Reports Third Quarter 2021 Results and Raises Full-Year Guidance

The Kroger Co. (NYSE: KR) today reported its third quarter 2021 results and will update investors on how key initiatives are positioning the company for long-term sustainable growth.
8 min read
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  1. RetailWit QuickWit

Cookiegeddon is coming & Last Week’s Top Stories

Cookiegeddon is coming and it won’t be easy street. From Google Analytics to Retail Media, there will be a significant level of added complexity to prepare for. Here’s a primer from our good friends at dunnhumby (the OG of Retail Media). The cookie unified digital marketing. Until (and if) another standard takes its place, the […]
< 1 min read
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  1. Channel: Drug
  2. Department: HBC
  3. Acquisitions, Divestitures & Mergers
  4. Corporate Strategy
  5. Corporate Finance
  6. Media & Marketing
  7. Retailer Media
  8. Retail Ecosystem
  9. Shopper & Customer
  10. Trends & External Forces
  11. Retail Operations
  12. Associates & Employees
  13. Stores & Formats

Walgreens Agrees to $10B Sycamore Partners Acquisition

Walgreens Boots Alliance (WBA) has finalized a deal with private equity firm Sycamore Partners to take the company private after being in the stock market for nearly 100 years. Sycamore will pay $11.45 per share in cash for the Walgreens business, according to a company announcement. Shareholders can receive up to $3 more per share […]
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  1. Channel: Grocery
  2. Department & Category
  3. Department: Food
  4. Department: HBC
  5. Acquisitions, Divestitures & Mergers
  6. Corporate Strategy
  7. Corporate Finance
  8. ESG
  9. Partnerships & Alt Profit
  10. Media & Marketing
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  13. Shopper & Customer
  14. Trends & External Forces
  15. Associates & Employees
  16. Operations & Supply Chain
  17. Owned Brands (Private Label)
  18. Stores & Formats

Kroger Announces Resignation of CEO Rodney McMullen

The Kroger Co. (NYSE: KR) today announced that Chairman and Chief Executive Officer Rodney McMullen has resigned from the Company following a Board investigation of his personal conduct that, while unrelated to the business, was inconsistent with Kroger's Policy on Business Ethics.
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  1. Data & Insights
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer

Valentine’s Day flower sales could shift to FTD, other brands in 2025

1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
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  1. Holiday & Events
  2. Holiday & Events

Shoppers believe best holiday deals are after holidays

A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
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