84.51

Articles on 84.51 and KPM (Kroger Precision Marketing)

  1. Retailer Media

Partners in Driving Brand Growth with Kroger Precision Marketing’s Barbara Connors & Brian Dowey

The CPG Guys are joined in this episode by Barbara Connors VP of Strategy & Activation and Brian Downey, Senior Director at Kroger Precision Marketing (KPM), the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚ data science, and […]
2 min read
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  1. Data & Insights

Grocers Step Up: Solving Parents’ Time Crunch with Better-for-You Meal Solutions

  Back-to-school is no longer just a retail event—it’s a high-stakes meal solutions moment, where grocers have a unique opportunity to solve one of the most persistent pain points for families: time-starved parents seeking nutritious, convenient, and kid-approved food options according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. In 2026, the […]
5 min read
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  1. Data & Insights

Kroger Expands In-Store Digital Screens to Provide Wine and Spirits Sales Support

Kroger has expanded its deployment of in-store digital screens in the wine and spirits departments of nearly 600 stores nationwide, following a multi-year pilot across 50 locations. The screens, powered by the Looma retail media network, helped grow category sales and improve endcap execution, providing featured alcohol brands with a 2X to 4X ROAS (return […]
< 1 min read
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  1. Channel: Grocery

After the Failed Kroger–Albertsons Merger: Looking Ahead Amid Store Closures, Market Pressures, and Strategic Reorientation

  The collapse of the proposed $24.6 billion merger between Kroger and Albertsons exposed deep vulnerabilities in both companies’ strategies. But today, they’re shifting focus—pivoting toward cost discipline, digital transformation, and customer-centric innovation. Here’s how they intend to move forward.   Forward-Looking Strategy: Kroger 1. Reinvesting Closure Savings into Customer Experience Kroger is closing 60 […]
4 min read
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  1. Retailer Media

Live from Cannes Lions with Barilla Group’s Mariama Kamanda & Kroger/84.51’s Jenny Holleran

The CPG Guys are joined in this episode by Jenny Holleran, VP Media Insights & Incentives at Kroger Precision Marketing / 84.51 and Mariama Kamanda, Associate Director Data & Analytics at Barilla Group. This episode was recorded at the 2025 Cannes Lions International Festival of Creativity. Follow Jenny Holleran on LinkedIn at:  Follow Kroger Precision […]
2 min read
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  1. Retailer Media

Kroger Brings Retail Media, Loyalty and Insights Together Under One Roof

Kroger has unified the supermarket giant’s retail media, insights and loyalty marketing functions into a single department: Kroger Precision Marketing (KPM) Powered by 84.51˚. The newly unified team, which includes data scientists, engineers, strategists and sales leaders, has been configured to help brand marketers across every stage of the product lifecycle, from product innovation to […]
< 1 min read
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  1. Media & Marketing

Disney Doubles Down on Shoppable TV with ‘Virtual Concessions,’ Content-Based Ecommerce

As its roster of streaming services continues to grow and expand, Disney is upping the ante on shoppable TV. The latest additions include new digital storefronts centered on specific content and developed in partnership with Shopsense, as well as a “virtual concessions” feature that allows TV viewers to order snacks from Gopuff from the comfort […]
2 min read
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  1. Retail Operations

THE OMNIES -The 2024 CPGGUYS Omnichannel Awards with NielsenIQ

This special episode of The CPGGUYS features four guests – the WINNERS of our 2024 Omnichannel awards – ‘The OMNIES’. The Omnies recognizes a select few every year that have dedicated a career to evolving from brick & mortar to being truly omnichannel and championing it in the industry. Our four winners this past year […]
2 min read
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  1. Retailer Media

Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa Burdick & 84.51’s Barbara Connors

The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The episode was recorded in Las Vegas at Groceryshop 2024. This episode is sponsored by 84.51. Follow Karen Satterlie on […]
2 min read
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  1. Channel: Grocery

Kroger Reports First Quarter 2024 Results and Reaffirms Guidance

The Kroger Co. (NYSE: KR) today reported its first quarter 2024 results, reaffirmed guidance and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth.
7 min read
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  1. Retailer Media

Kroger to track carbon footprint of its retail media

    [[“value”:” Kroger has announced it will work with a media emission tracker Scope3 to measure the carbon performance linked with offsite media campaigns conducted by Kroger Precision Marketing, reports Yahoo! Finance.  The company claims that it is the first time a retail media network is tracking carbon emissions. Kroger Precision Marketing is […]
< 1 min read
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  1. Channel: Grocery

Kroger Reports Second Quarter 2023 Results and Reaffirms Guidance

The Kroger Co. (NYSE: KR) today reported its second quarter 2023 results, reaffirmed 2023 guidance and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth.
8 min read
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  1. Channel: Grocery

Kroger Reports First Quarter 2023 Results and Reaffirms Full-Year Identical Sales Without Fuel and Adjusted EPS Guidance

Company Release – 6/15/2023 First Quarter Highlights  CINCINNATI, June 15, 2023 /PRNewswire/ — The Kroger Co. (NYSE: KR) today reported its first quarter 2023 results, reaffirmed 2023 guidance for identical sales without fuel and adjusted EPS and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth. Comments from Chairman and […]
8 min read
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  1. Channel: Grocery

Kroger Reports Third Quarter 2022 Results and Raises Full-Year Guidance

The Kroger Co. (NYSE: KR) today reported its third quarter 2022 results and will update investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth.
8 min read
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  1. Retailer Media

Kroger Precision Marketing Expands Access to On-Site Advertising Inventory Through Three Leading Ad-Management Platforms

Kroger Precision Marketing (KPM), the retail media business of the Kroger Co. powered by 84.51°, is expanding access to its on-site advertising inventory.
2 min read
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  1. Retail Ecosystem

We’ve Reached 100 Episodes!

We’re celebrating 100 episodes of the Retail Remix podcast!   We were feeling a bit nostalgic, so the team looked back into the archives and uncovered the five most-downloaded conversations. They paint a fascinating picture about how far the show, and the retail industry, has come over the past two years. Listen to get a […]
< 1 min read
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  1. Channel: Grocery

Kroger Reports Third Quarter 2021 Results and Raises Full-Year Guidance

The Kroger Co. (NYSE: KR) today reported its third quarter 2021 results and will update investors on how key initiatives are positioning the company for long-term sustainable growth.
8 min read
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  1. RetailWit QuickWit

Cookiegeddon is coming & Last Week’s Top Stories

Cookiegeddon is coming and it won’t be easy street. From Google Analytics to Retail Media, there will be a significant level of added complexity to prepare for. Here’s a primer from our good friends at dunnhumby (the OG of Retail Media). The cookie unified digital marketing. Until (and if) another standard takes its place, the […]
< 1 min read
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  1. RetailWit Special News

Last Week’s Top Stories

In a week overshadowed by the GameStop story, there were still a handful of stories that we think everyone will be talking about. We bring you the top stories from last week with the Editor’s Choice, curated by RetailWit.com… 1. Path to Purchase shared the results of their annual survey, and one big takeaway for us […]
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Trending Topics

Editor’s Choice

  1. Trends & External Forces
  2. Shopper & Customer
  3. Technology & Innovation
  4. Trends & External Forces
  5. Associates & Employees
  6. Merchandising
  7. Stores & Formats

Walmart to Expand Digital Shelf Labels Chainwide

Walmart will deploy digital shelf labels (DSLs) chainwide this year, doubling the approximately 2,300 U.S. locations currently using the technology (Walmart U.S. operates more than 4,600 stores). With more than 120,000 items in a typical Walmart store, managing price changes manually requires significant associate hours. Additionally, these DSLs are equipped with LED lights that make […]
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