Roundel

Articles on Roundel

  1. Media & Marketing

4 Digital Marketing Resolutions That Retailers Should Keep in Mind in 2023

There’s much to be said for looking forward into the coming year, as opposed to looking back. After all, every new year comes with its own set of hopes, expectations and even promises. With that in mind, here are four New Year’s-inspired resolutions which every digital marketer should take to heart to make the most […]
3 min read
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  1. Retailer Media

Albertsons’ head of retail media on the company’s ‘late mover’ advantage and what’s next in digital advertising

Kristi Argyilan, who previously headed Target Roundel, says the company is able to build digital advertising services and technology aimed at the current market. But it needs to move fast.
< 1 min read
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  1. Media & Marketing

Momentum Commerce & Bayer’s Top Four Retail Media Metrics

We’ve done our best to put together a comprehensive list of all the metrics, acronyms, and terms that you might encounter on a daily basis.
13 min read
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  1. Channel: Mass

Target Names Sarah Travis President of Roundel

Target Corporation (NYSE: TGT) today named Sarah Travis president of Roundel, the retailer’s in-house media company. Roundel helps advertisers connect directly with Target’s guests through personalized, relevant marketing messages across Target’s owned platforms and hundreds of brand-safe, off-platform channels. Travis joins the company Sept. 13, and will report to Cara Sylvester, Target’s executive vice president and chief marketing and digital officer. […]
2 min read
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  1. Channel: Grocery

Kroger Announces Play to Dominate Growing Retail Media Market at Investor Day Event

At its annual Investor Day event, The Kroger Company advanced 10 leaders to speak about the bullish future that this omnichannel grocery retailer sees even after growing ID store sales (ex Gasoline) by 14% and total store sales by $14 Billion in the last fiscal year. Kroger announced that it has set its sights on […]
2 min read
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  1. CPG & FMCG

Marketplace Advertising with Pacvue’s Melissa Burdick

The CPG Guys Sri & PVSB are joined in this episode by Melissa Burdick, co-founder & President of Pacvue, an enterprise marketplace digital advertising platform. Questions Melissa answers: From Amazon to Mars to founding Pacvue. Decompose this for our audience how this journey evolved. What is Pacvue’s niche and who are your customers/users? How can […]
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  1. Trends & External Forces

Omnichannel & Pureplay Collaboration; Commerce Marketing Continues to Expand; Concessions due to COVID-19

In our latest benchmark research on team collaboration, an increasing number of brands are connecting their Amazon teams with their omnichannel teams. This is because emerging omnichannel retailers often model their digital business and strategies after Amazon. About half of these brands hold meetings monthly or more between these two groups suggesting that there is […]
2 min read
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Editor’s Choice

  1. Technology & Innovation
  2. CPG: Beverage
  3. Channel: Delivery
  4. Channel: Ecommerce & Digital
  5. Channel: Mass
  6. Department: Consumer Durables
  7. Department: Food
  8. Department: HBC
  9. Department: Nonfood
  10. Corporate Strategy
  11. Corporate Finance
  12. ESG
  13. Partnerships & Alt Profit
  14. Media & Marketing
  15. Data & Insights
  16. International
  17. Shopper & Customer
  18. Start Ups
  19. Technology & Innovation
  20. Trends & External Forces
  21. Associates & Employees
  22. Operations & Supply Chain
  23. Stores & Formats

Amazon UK stores and strikes: RTIH presents the retail technology week in numbers

Do you like numbers? Do you like retail systems news? Then this is the article for you. Including Emperia, Amazon UK, Mercaux, Gemba, Adobe, and Twinco Capital. $18 million…Gemba, a virtual reality training startup used by the likes of Nike, Coca-Cola, and Amazon, has bagged $18 million in a Series A round of funding from […]
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  1. Technology & Innovation
  2. Channel: Mass
  3. Department: Consumer Durables
  4. Department: Nonfood
  5. Corporate Strategy
  6. Corporate Finance
  7. ESG
  8. Partnerships & Alt Profit
  9. Media & Marketing
  10. Agencies & Vendors
  11. Retail Ecosystem
  12. Data & Insights
  13. International
  14. Shopper & Customer
  15. Technology & Innovation
  16. Trends & External Forces
  17. Retail Operations
  18. Operations & Supply Chain
  19. Stores & Formats

NRF 2023: Top Retail Influencers’ Key Takeaways (Part Two)

The RETHINK Retail team ventured to NYC from January 14-17th for NRF 2023: Retail’s Big Show. While there, we had the opportunity to speak with attendees from our Top Retail Influencer community and learn about their event experience. #TRI members–Ian Scott, Martin Newman, Melissa Gonzalez, Melissa Minkow, Nikki Baird, Ron Thurston, Stewart Samual, and Thomas […]
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