Martechcube
MarTech Cube recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination for marketers in the digital age; dedicated solely to Marketing Technology arena and the people who buy, influence and consume MarTech around the globe. MarTech Cube is a leading source of marketing technology advice and information, trusted for its quality content and expert guidance amongst all verticals. We help our audience understand and embrace the multitude of technology disruptions facing marketers in the digital age. We also feature guest blogs and interviews of Influential marketing leaders to provide greater insights of the rapidly evolving MarTech landscape. https://www.martechcube.com/feed/

Martechcube's articles

  1. Data & Insights

Digital Marketing Dynamics of 2024

In the age-old art of marketing, digital terrain is forging a new method for brands to interact with consumers. As we look forward to 2024, the engagement of consumers in the digital sphere, specifically in marketing, cannot be missed. The importance of this interaction in the marketing activities’ revitalization and engagement cannot be overemphasized. Marketers […]
3 min read
0
  1. Shopper & Customer

Influencers Significantly Drive Purchasing Decisions: Research

In addition to a rising trust in influencers, the new report from Sprout Social shows nearly half of consumers make a purchase at least once a month because of influencers Influencers have cemented themselves as key components of modern marketing strategies, and new research reveals the significant power they have in directly shaping consumer purchasing […]
3 min read
0
  1. Technology & Innovation

Emplifi names Veteran Marketing Leader Susan Ganeshan as New CMO

Emplifi, a leading customer engagement platform provider, today announced the appointment of Susan Ganeshan as its Chief Marketing Officer. Ganeshan will lead Emplifi’s marketing and growth initiatives while working cross-functionally within the organization to help global brands deliver a seamless experience throughout the customer journey. She will be actively involved with Emplifi’s clients to support […]
2 min read
0
  1. Retail Operations

Acxiom appoints new Chief Commercial Officer for Acxiom EMEA

Acxiom, the global leader in customer intelligence at the forefront of AI-enabled, data-driven marketing, is pleased to announce the appointment of Alex Pym as the new regional leader for EMEA. Operating as Chief Commercial Officer, EMEA, Alex will be responsible for driving the next stage of customer and business success in the region. Alex joins from fellow IPG agency, Huge, where he has […]
< 1 min read
0
  1. Data & Insights

SharkNinja taps Horizon next to fuel data powered growth

SharkNinja, a global product design and technology company, today named Horizon Next as their Media Agency of Record across the US and Canada. SharkNinja has engaged Next to design a data powered strategy that balances innovation and advanced analytics to accelerate retail and DTC growth. Next will leverage its game-changing proprietary connected marketing platform, blu., to identify actionable […]
< 1 min read
0