SharkNinja taps Horizon next to fuel data powered growth

SharkNinja, a global product design and technology company, today named Horizon Next as their Media Agency of Record across the US and Canada.

SharkNinja has engaged Next to design a data powered strategy that balances innovation and advanced analytics to accelerate retail and DTC growth. Next will leverage its game-changing proprietary connected marketing platform, blu., to identify actionable consumer insights to deliver personalized marketing experiences that can effectively engage consumers and drive brand and business success.

Horizon Next is working with SharkNinja supporting Brand, Direct to Consumer and Retail marketing across US and Canada. This includes media strategy, buying and advanced analytics across a dynamic mix of media leveraging blu. our connected marketing platform across all channels: Video, Social, Search, Digital, Programmatic, Audio, OOH and will also tap into Horizon’s Specialty Groups HS&E and Nightmarket.

SharkNinja has chosen to partner with Horizon Next because of their unique expertise in the D2C category, their ability to drive retail sales and their passion for helping brands in breakthrough categories with smart and efficient strategies.

“Next is thrilled to support a company like SharkNinja. Our experience in elevating challenger brands to leadership positions, our expertise in growing D2C brand and driving the consumer to retail locations allows us to flex our strategy and innovation to support the SharkNinja portfolio in a truly unique way,” said Gene Turner, President, Horizon Next. “SharkNinja is a tremendously innovative partner, and we are excited to create new categories together.”

The appointment is effective immediately.

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