Gaming

Articles about how gaming is being used in retail and manufacturing

  1. Department: Consumer Durables

Lego Debuts Fortnite Survival Crafting Game

The Lego Group and Epic Games will introduce Lego Fortnite, a new survival crafting game, on Dec. 7, 2023. Designed for people of all ages, the game is designed to encourage creativity, experimentation and collaboration through play. This is the first play experience introduced since Lego and Epic Games announced their partnership in 2023, with […]
< 1 min read
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  1. Media & Marketing

Sports continues to fuel broadcast gains in October; streaming surrenders almost a full share point

Editor’s note: This iteration of The Gauge includes a methodology change that more accurately differentiates Hulu Live and Hulu SVOD viewing. This change does not reflect a change in consumption. Rather, it reflects how viewing is being credited. The net impact is roughly half a share point, which affects both Hulu SVOD and total streaming. […]
4 min read
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  1. Channel: Mass

Walmart Continues to Target Digital Natives

  That’s right Walmart is targeting the next generation of consumers with interactive participatory marketing that it hopes to edify its relationship with a new generation of consumers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.   In what it hopes is branding coup, Walmart recently debuted 2 digital play experiences […]
3 min read
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  1. Data & Insights

Jason & Scot Show Episode 313 – Holiday 2023 Preview with Rob Garf of Salesforce

A weekly podcast with the latest e-commerce news and events. Episode 313 is a preview of the upcoming 2023 holiday retail season. Subscribe: Apple Podcasts Google Podcasts Spotify Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook Episode 313 is preview of Holiday 2023 with Rob Garf, Vice President and General Manager, […]
30 min read
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  1. Technology & Innovation

These innovations are revolutionising the online gambling industry

The online gambling industry has undergone a remarkable transformation over the past few years, thanks to a wave of innovative technologies and novel approaches. In this article, we’ll explore the game-changing innovations that are revolutionising the way we experience online casinos and betting platforms. From virtual reality (VR) experiences to blockchain technology, these developments are […]
3 min read
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  1. Department: Nonfood

E.l.f. Launches Roblox Experience to Tap Gen Z’s Entrepreneurial Spirit

Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. Cosmetics has launched e.l.f. UP! on Roblox. As part of a highly personalized experience, users can create dream startups representing places and causes they care most about. The goal is to foster self-expression in a gamified environment while also building life skills […]
2 min read
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  1. Corporate Finance

E.l.f. Launches Roblox Experience to Tap Gen Z’s Entrepreneurial Spirit

Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. Cosmetics has launched e.l.f. UP! on Roblox. As part of a highly personalized experience, users can create dream startups representing places and causes they care most about. The goal is to foster self-expression in a gamified environment while also building life skills […]
2 min read
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  1. Technology & Innovation

Herman Miller, Design Within Reach Launch 3D Product Visualization Online

To make product customization easier and more contextual for online shoppers, Herman Miller and Design Within Reach (DWR) have both launched 3D product visualization on their U.S. retail websites. The 3D product visualization and customization features are powered by 3D Cloud by Marxent and are available on top-performing seating products, with plans to add more […]
2 min read
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  1. Holiday & Events

L’Occitane en Provence enlists Emperia and Steven Wilson for launch of new holiday virtual store

Going back to its roots and original 60s spirit, L’Occitane en Provence is launching a new holiday virtual store, developed by Emperia and designed in partnership with artist Steven Wilson. Set up in a cozy chalet within the Provençal French Alps, the experience aims to reflect the brand’s focus on the joy of giving and […]
2 min read
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  1. Partnerships & Alt Profit

Claire’s Adds Kohl’s to Growing Roster of Retail Partnerships

Claire’s is adding to its growing retail presence through a new partnership with Kohl’s that will see an assortment of the brand’s jewelry, accessories and cosmetics featured in Kohl’s stores nationwide in time for the holiday season. Claire’s activation at Kohl’s began rolling out in early October and will be live at 700 Kohl’s across […]
2 min read
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  1. Technology & Innovation

Walmart’s Cultureverse Gives Black Creators a Voice By Design

It’s tough to change people’s perceptions of a brand, particularly one as established and well-known as Walmart. But that’s been one of the goals of the Walmart web3 project The Cultureverse, Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, shared with attendees at Advertising Week New York last week. “We wanted it […]
3 min read
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  1. Media & Marketing

Claire’s Unveils Reimagined Loyalty Program — C.Club

Almost exactly three years after it launched its first-ever loyalty program, Claire’s is evolving the experience with new rewards, new branding and a new name — C.Club. Claire’s amassed 18 million members under the previous iteration of its loyalty program, which was called Claire’s Rewards. Now the “reimagined” C.Club will offer “increased benefits, faster ways […]
2 min read
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  1. Media & Marketing

Claire’s Unveils Reimagined Loyalty Program — C.Club

Almost exactly three years after it launched its first-ever loyalty program, Claire’s is evolving the experience with new rewards, new branding and a new name — C.Club. Claire’s amassed 18 million members under the previous iteration of its loyalty program, which was called Claire’s Rewards. Now the “reimagined” C.Club will offer “increased benefits, faster ways […]
2 min read
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  1. Media & Marketing

Sports gave broadcast channels a second straight month of viewing gains in September

Sports viewing increased 360% on broadcast; streaming usage slips 1.7% Through the lens of overall TV viewing, September looked very similar to August, masking the nuances that illuminate true audience behavior. While total usage was generally flat with August, viewing behavior in September was notably unique. That uniqueness stems from changes in audience composition. With […]
4 min read
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  1. Media & Marketing

Panera Gambling on Catering to Drive Sunday Sales

  Panera understands why its sales are slow on Sunday’s, most of the urban core where stores are located office are closed.  Foodservice is not complicated according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. If a brand the ilk of Panera wants to drive top-line sales and bottom-line profits they have […]
3 min read
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  1. Department: HBC

Maybelline New York debuts virtual beauty, music experience on Roblox

​[[“value”:” Dive Brief Brands and retailers are flocking to the online game platform to create virtual worlds filled with digital replicas of their products. Published Oct. 3, 2023 By Tatiana Walk-Morris A Roblox character in the Maybelline New York experience. The brand is integrating gaming into its marketing strategy through different initiatives. Courtesy of Maybelline […]
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  1. Media & Marketing

Maybelline blends music and makeup for Roblox experience

“Makeup Your Mix” touts minigames, exclusive music, virtual makeup looks and the opportunity to explore the brand’s products in creative ways. Dive Brief: Maybelline New York is targeting music and gaming communities with the launch of an interactive Roblox campaign, “Makeup Your Mix,” according to a press release. The effort was made in partnership with artificial intelligence (AI) […]
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  1. Corporate Strategy

GameStop Names Ryan Cohen CEO, Won’t Receive Salary

GameStop announced Thursday morning that billionaire activist investor Ryan Cohen would take over as the video game retailer’s chief executive, chairman and president effective immediately — and he won’t be collecting a salary. GameStop’s board, with Cohen abstaining, unanimously voted to appoint the entrepreneur as the retailer’s top executive on Wednesday. Cohen had previously held the title […]
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  1. Media & Marketing

Sports and news boost broadcast and cable viewing in August; streaming declines as kids head back to school

The lead up to fall is always a transitional period for the TV calendar, and this August was no different. The arrival of a new school year and NFL preseason football, complemented by televised debates and the news cycle related to the upcoming presidential election, had a mixed effect across the TV options. Viewing among […]
4 min read
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  1. CPG: Beverage

Vitaminwater sets up shop on Fortnite to promote zero-sugar products

The Coca-Cola brand’s Fortnite island raises awareness of its zero-sugar products through a virtual fashion contest. Dive Brief: Vitaminwater, owned by The Coca-Cola Company, has launched a Fortnite gaming experience to promote its zero-sugar products, according to information shared with Marketing Dive. The “zero holding back showdown” island features 50 rounds of unique gameplay with 10 themes […]
2 min read
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  1. Data & Insights

Video Game Engagement, by Generation

By 2025, the number of gamers is estimated to reach 3.6 billion and generate a whopping $211 billion in revenue.
4 min read
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  1. Department: Consumer Durables

Exploring how online casinos impact the gambling world

Online casinos have risen to prominence in recent years, upsetting the conventional bricks and mortar casino business model. This proliferation provides you with a fresh and practical option to partake in betting on your favourite games. In this article, we will examine the wide ranging effects they have had on the betting industry. So, follow […]
3 min read
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  1. Media & Marketing

Who’s on Threads, and why?

The launch of Meta’s new app Threads is a unique moment in the history of social media. Most social networks start from scratch, and their culture evolves over time under the influence of early adopters and users. Threads is different. Helped by an easy integration with Instagram users’ pre-existing social graphs, it had tens of […]
5 min read
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  1. Media & Marketing

The Winning Strategy Of Unbounded Brands

Understanding the difference between “bounded” brands and “unbounded” brands is how toddler companies become unicorns. Most companies provide their Users with solutions to their problems and slog away at becoming better, faster, cheaper, stronger, more powerful, more engaging, easier to use, better fitting, frictionless. These companies compete with other enterprises within their vertical: whether it’s […]
6 min read
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  1. Department: Nonfood

Heineken combines PC with beer fridge in overture to hardcore gamers

A device that simultaneously keeps drinks and gaming hardware cool is meant to recognize the overlooked community of PC modders. Dive Brief: Heineken’s Brazil group and Publicis Groupe’s LePub Brazil have designed a functioning gaming PC that doubles as a fridge to keep beverages cold, per details shared with Marketing Dive. Dubbed “TH3 G4M1NG FR1DG3” […]
3 min read
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Editor’s Choice

  1. Trends & External Forces
  2. Channel: Mass
  3. Department: Consumer Durables
  4. Department: Nonfood
  5. Corporate Strategy
  6. Corporate Finance
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Agencies & Vendors
  10. Data & Insights
  11. Technology & Innovation
  12. Trends & External Forces
  13. Stores & Formats

NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink

The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […]
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