Department: Consumer Durables Lego Debuts Fortnite Survival Crafting Game The Lego Group and Epic Games will introduce Lego Fortnite, a new survival crafting game, on Dec. 7, 2023. Designed for people of all ages, the game is designed to encourage creativity, experimentation and collaboration through play. This is the first play experience introduced since Lego and Epic Games announced their partnership in 2023, with […] Retail TouchPoints December 6, 2023December 6, 2023 < 1 min read Dept. Toys & GamesGamingDept. NonfoodMarketing: Social MediaHoliday & EventsPartnershipsInternational - UK 0 Saving Bookmark this article Bookmarked
Media & Marketing Gillette encourages gamers to ‘hit reset’ for global campaign The marketer’s long-running Gillette Gaming Alliance will be active on Twitch, YouTube and social media to share gaming content and grooming tips. MarketingDive November 30, 2023November 30, 2023 < 1 min read Procter & GambleGamingMarketing: Social MediaESG and CSR 0 Saving Bookmark this article Bookmarked
Media & Marketing Sports continues to fuel broadcast gains in October; streaming surrenders almost a full share point Editor’s note: This iteration of The Gauge includes a methodology change that more accurately differentiates Hulu Live and Hulu SVOD viewing. This change does not reflect a change in consumption. Rather, it reflects how viewing is being credited. The net impact is roughly half a share point, which affects both Hulu SVOD and total streaming. […] Nielsen November 21, 2023November 21, 2023 4 min read StreamingMarketing: Digital MediaMarketing: BroadcastData & InsightsBig DataInsight ProvidersDept. FuelMarketing: Social MediaAmazonData VisualizationMarketing: UGCConsumersGamingPredictions and ForecastsMarketing: Loyalty & SubscriptionDeliveryHoliday & EventsInclusivityDept. Toys & GamesDept. NonfoodPricing & Promotions 0 Saving Bookmark this article Bookmarked
Channel: Mass Walmart Continues to Target Digital Natives That’s right Walmart is targeting the next generation of consumers with interactive participatory marketing that it hopes to edify its relationship with a new generation of consumers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. In what it hopes is branding coup, Walmart recently debuted 2 digital play experiences […] Grocerant Guru November 19, 2023November 19, 2023 3 min read WalmartGamingData & InsightsConsumersMetaverseTargetDept. NonfoodDept. Toys & GamesTrends: TechPredictions and ForecastsMarketing: BrandInternationalOmnichannelExecutivesHoliday & EventsBrick and MortarMeta (Facebook)Pricing & PromotionsRestaurantsStreamingAmazon 0 Saving Bookmark this article Bookmarked
Data & Insights Jason & Scot Show Episode 313 – Holiday 2023 Preview with Rob Garf of Salesforce A weekly podcast with the latest e-commerce news and events. Episode 313 is a preview of the upcoming 2023 holiday retail season. Subscribe: Apple Podcasts Google Podcasts Spotify Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook Episode 313 is preview of Holiday 2023 with Rob Garf, Vice President and General Manager, […] RetailGeek November 16, 2023November 16, 2023 30 min read Data & InsightsBrick and MortarTechnology & InnovationAIHoliday & EventsPredictions and ForecastsConsumersPodcastsOperations & Supply ChainStore LocationCOVID19Marketing: Social MediaDept. ApparelEconomyUnileverAmazonDept. NonfoodReturnsGoogleShoppersESG and CSRDept. HBCDeliveryHealth & WellnessInternationalExecutivesCustomer ExperienceGovernmentConsultingPricing & PromotionsMarketing: BroadcastMeta (Facebook)Marketing: TradeStreamingDept. Fresh PreparedAssociatesInstacartDept. Toys & GamesMarketing: Direct & PersonalizationInsight ProvidersThick DataData VisualizationDept. Consumer ElectronicsDept. FreshDept. PetGamingMarketing: Loyalty & SubscriptionMarketing: OOHTikTokStrategyResults & InvestmentTrends: FinanceTargetBNPLSustainabilityTrends: ShoppingDept. Grocery 0 Saving Bookmark this article Bookmarked
Technology & Innovation These innovations are revolutionising the online gambling industry The online gambling industry has undergone a remarkable transformation over the past few years, thanks to a wave of innovative technologies and novel approaches. In this article, we’ll explore the game-changing innovations that are revolutionising the way we experience online casinos and betting platforms. From virtual reality (VR) experiences to blockchain technology, these developments are […] Retail Technology Innovation Hub November 12, 2023November 12, 2023 3 min read Technology & InnovationAIData & InsightsTech: AR and VRMarketing: UGCblockchainShoppersCryptoGamingPredictions and ForecastsDept. NonfoodSustainabilityMetaverseDept. Toys & GamesESG and CSRPartnershipsMarketing: Trade 0 Saving Bookmark this article Bookmarked
Department: HBC E.l.f. caters to Gen Z’s entrepreneurial spirit with Roblox experience A virtual space focused on helping players build “dream startups” is themed around several of the beauty marketer’s top products. MarketingDive November 10, 2023November 10, 2023 < 1 min read GamingConsumersDept. HBC 0 Saving Bookmark this article Bookmarked
Department: Nonfood E.l.f. Launches Roblox Experience to Tap Gen Z’s Entrepreneurial Spirit Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. Cosmetics has launched e.l.f. UP! on Roblox. As part of a highly personalized experience, users can create dream startups representing places and causes they care most about. The goal is to foster self-expression in a gamified environment while also building life skills […] Retail TouchPoints November 10, 2023November 10, 2023 2 min read ConsumersGamingESG and CSRMarketing: Social MediaData & InsightsInclusivityExecutivesDept. HBCStrategyTikTokDept. PetMarketing: Direct & PersonalizationMarketing: UGCPhilanthropyResults & InvestmentSustainabilityTechnology & InnovationThick Data 0 Saving Bookmark this article Bookmarked
Corporate Finance E.l.f. Launches Roblox Experience to Tap Gen Z’s Entrepreneurial Spirit Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. Cosmetics has launched e.l.f. UP! on Roblox. As part of a highly personalized experience, users can create dream startups representing places and causes they care most about. The goal is to foster self-expression in a gamified environment while also building life skills […] Retail TouchPoints November 10, 2023November 16, 2023 2 min read ConsumersGamingESG and CSRMarketing: Social MediaData & InsightsInclusivityExecutivesDept. HBCStrategyTikTokDept. PetMarketing: Direct & PersonalizationMarketing: UGCPhilanthropyResults & InvestmentSustainabilityTechnology & InnovationThick Data 0 Saving Bookmark this article Bookmarked
Technology & Innovation Herman Miller, Design Within Reach Launch 3D Product Visualization Online To make product customization easier and more contextual for online shoppers, Herman Miller and Design Within Reach (DWR) have both launched 3D product visualization on their U.S. retail websites. The 3D product visualization and customization features are powered by 3D Cloud by Marxent and are available on top-performing seating products, with plans to add more […] Retail TouchPoints November 7, 2023November 7, 2023 2 min read ShoppersGamingTechnology & InnovationMarketing: Social MediaTech: AR and VRPredictions and ForecastsMetaverseExecutives 0 Saving Bookmark this article Bookmarked
Media & Marketing How Bomb Pop connects with tweens to boost sales By tuning into TikTok, Snapchat and Roblox, the brand is able to build awareness with its target tween audience while also driving sales. MarketingDive November 7, 2023November 7, 2023 < 1 min read Marketing: Social MediaTikTokTargetGaming 0 Saving Bookmark this article Bookmarked
Holiday & Events L’Occitane en Provence enlists Emperia and Steven Wilson for launch of new holiday virtual store Going back to its roots and original 60s spirit, L’Occitane en Provence is launching a new holiday virtual store, developed by Emperia and designed in partnership with artist Steven Wilson. Set up in a cozy chalet within the Provençal French Alps, the experience aims to reflect the brand’s focus on the joy of giving and […] Retail Technology Innovation Hub November 1, 2023November 1, 2023 2 min read Holiday & EventsData & InsightsShoppersExecutivesBrick and MortarGamingSustainabilityPartnershipsMarketing: Loyalty & Subscription 0 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit Claire’s Adds Kohl’s to Growing Roster of Retail Partnerships Claire’s is adding to its growing retail presence through a new partnership with Kohl’s that will see an assortment of the brand’s jewelry, accessories and cosmetics featured in Kohl’s stores nationwide in time for the holiday season. Claire’s activation at Kohl’s began rolling out in early October and will be live at 700 Kohl’s across […] Retail TouchPoints October 26, 2023October 26, 2023 2 min read PartnershipsMetaverseMarketing: Loyalty & SubscriptionTrends: TechBrick and MortarKohlsConsumersTechnology & InnovationWalmartMarketing: BrandMarketing: Social MediaGamingMarketing: In StoreInternational - UKTargetStore LocationShoppersRegional GroceryMerchandisingDept. NonfoodKrogerHoliday & EventsData & InsightsExecutivesDept. Toys & GamesDept. ApparelCVSAlbertsons / Safeway 0 Saving Bookmark this article Bookmarked
Technology & Innovation Walmart’s Cultureverse Gives Black Creators a Voice By Design It’s tough to change people’s perceptions of a brand, particularly one as established and well-known as Walmart. But that’s been one of the goals of the Walmart web3 project The Cultureverse, Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, shared with attendees at Advertising Week New York last week. “We wanted it […] Retail TouchPoints October 21, 2023October 21, 2023 3 min read WalmartMetaverseTrends: TechCryptoMarketing: Social MediaSustainabilityEconomyGamingPredictions and ForecastsInclusivityTikTokDept. NonfoodMarketing: Loyalty & SubscriptionDept. Toys & GamesTechnology & InnovationPartnershipsMarketing: UGC 0 Saving Bookmark this article Bookmarked
Holiday & Events The Weekly Closeout: REI to close on Black Friday, Claire’s releases Roblox experience merch [[“value”:”The outdoor retailer will also shutter on Thanksgiving as part of its Opt Outside campaign, while the accessories retailer is releasing physical merchandise based on its digital characters.”]] RetailDive October 21, 2023October 21, 2023 < 1 min read Holiday & EventsGaming 0 Saving Bookmark this article Bookmarked
Media & Marketing Claire’s Unveils Reimagined Loyalty Program — C.Club Almost exactly three years after it launched its first-ever loyalty program, Claire’s is evolving the experience with new rewards, new branding and a new name — C.Club. Claire’s amassed 18 million members under the previous iteration of its loyalty program, which was called Claire’s Rewards. Now the “reimagined” C.Club will offer “increased benefits, faster ways […] Retail TouchPoints October 19, 2023October 19, 2023 2 min read Marketing: Loyalty & SubscriptionMetaverseGamingDeliveryMarketing: Social MediaTrends: TechOperations & Supply ChainExecutivesPricing & PromotionsMarketing: In StoreMarketing: Direct & PersonalizationMarketing: BrandShoppersMarketing: TradeBrick and Mortar 0 Saving Bookmark this article Bookmarked
Media & Marketing Claire’s Unveils Reimagined Loyalty Program — C.Club Almost exactly three years after it launched its first-ever loyalty program, Claire’s is evolving the experience with new rewards, new branding and a new name — C.Club. Claire’s amassed 18 million members under the previous iteration of its loyalty program, which was called Claire’s Rewards. Now the “reimagined” C.Club will offer “increased benefits, faster ways […] Retail TouchPoints October 19, 2023October 24, 2023 2 min read Marketing: Loyalty & SubscriptionMetaverseGamingDeliveryMarketing: Social MediaTrends: TechOperations & Supply ChainExecutivesPricing & PromotionsMarketing: In StoreMarketing: Direct & PersonalizationMarketing: BrandShoppersMarketing: TradeBrick and Mortar 0 Saving Bookmark this article Bookmarked
Media & Marketing Sports gave broadcast channels a second straight month of viewing gains in September Sports viewing increased 360% on broadcast; streaming usage slips 1.7% Through the lens of overall TV viewing, September looked very similar to August, masking the nuances that illuminate true audience behavior. While total usage was generally flat with August, viewing behavior in September was notably unique. That uniqueness stems from changes in audience composition. With […] Nielsen October 17, 2023October 17, 2023 4 min read StreamingMarketing: Digital MediaMarketing: BroadcastData & InsightsInsight ProvidersBig DataMarketing: Social MediaMarketing: UGCDept. Toys & GamesDept. NonfoodData VisualizationGamingConsumersDeliveryInclusivity 0 Saving Bookmark this article Bookmarked
Media & Marketing Panera Gambling on Catering to Drive Sunday Sales Panera understands why its sales are slow on Sunday’s, most of the urban core where stores are located office are closed. Foodservice is not complicated according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. If a brand the ilk of Panera wants to drive top-line sales and bottom-line profits they have […] Grocerant Guru October 14, 2023October 14, 2023 3 min read Dept. GroceryGoogleData & InsightsMarketing: Social MediaDept. FreshDept. PerimeterTwitterDept. Natural / OrganicConsultingHealth & WellnessGamingMeta (Facebook)PartnershipsOperations & Supply ChainDept. NonfoodTrends: TechTechnology & InnovationStrategyPredictions and ForecastsDept. BeverageDept. Toys & GamesESG and CSRConsumersDeliveryDept. Adult BevDept. ApparelDept. BakeryBrick and Mortar 0 Saving Bookmark this article Bookmarked
Technology & Innovation Ford builds gamer van for TwitchCon road trip The automaker steps up its gaming involvement in a collaboration with Wieden+Kennedy and esports organization NRG’s Full Squad Gaming media brand. MarketingDive October 10, 2023October 10, 2023 < 1 min read Gaming 0 Saving Bookmark this article Bookmarked
Department: HBC Maybelline New York debuts virtual beauty, music experience on Roblox [[“value”:” Dive Brief Brands and retailers are flocking to the online game platform to create virtual worlds filled with digital replicas of their products. Published Oct. 3, 2023 By Tatiana Walk-Morris A Roblox character in the Maybelline New York experience. The brand is integrating gaming into its marketing strategy through different initiatives. Courtesy of Maybelline […] RetailDive October 3, 2023October 5, 2023 < 1 min read Dept. HBCMarketing: Social MediaTargetStrategy 0 Saving Bookmark this article Bookmarked
Media & Marketing Maybelline blends music and makeup for Roblox experience “Makeup Your Mix” touts minigames, exclusive music, virtual makeup looks and the opportunity to explore the brand’s products in creative ways. Dive Brief: Maybelline New York is targeting music and gaming communities with the launch of an interactive Roblox campaign, “Makeup Your Mix,” according to a press release. The effort was made in partnership with artificial intelligence (AI) […] MarketingDive October 2, 2023October 5, 2023 < 1 min read Editor's ChoiceGaming 0 Saving Bookmark this article Bookmarked
Corporate Strategy GameStop Names Ryan Cohen CEO, Won’t Receive Salary GameStop announced Thursday morning that billionaire activist investor Ryan Cohen would take over as the video game retailer’s chief executive, chairman and president effective immediately — and he won’t be collecting a salary. GameStop’s board, with Cohen abstaining, unanimously voted to appoint the entrepreneur as the retailer’s top executive on Wednesday. Cohen had previously held the title […] Joe Keenan September 29, 2023October 5, 2023 < 1 min read ExecutivesDept. PetDept. GroceryChewyPredictions and ForecastsInclusivity 0 Saving Bookmark this article Bookmarked
Media & Marketing Sports and news boost broadcast and cable viewing in August; streaming declines as kids head back to school The lead up to fall is always a transitional period for the TV calendar, and this August was no different. The arrival of a new school year and NFL preseason football, complemented by televised debates and the news cycle related to the upcoming presidential election, had a mixed effect across the TV options. Viewing among […] Nielsen September 19, 2023October 5, 2023 4 min read StreamingMarketing: Digital MediaMarketing: BroadcastData & InsightsInsight ProvidersBig DataMarketing: Social MediaData VisualizationMarketing: UGCCompetitionPredictions and ForecastsInclusivityHoliday & EventsGovernmentDeliveryConsumers 0 Saving Bookmark this article Bookmarked
CPG: Beverage Vitaminwater sets up shop on Fortnite to promote zero-sugar products The Coca-Cola brand’s Fortnite island raises awareness of its zero-sugar products through a virtual fashion contest. Dive Brief: Vitaminwater, owned by The Coca-Cola Company, has launched a Fortnite gaming experience to promote its zero-sugar products, according to information shared with Marketing Dive. The “zero holding back showdown” island features 50 rounds of unique gameplay with 10 themes […] MarketingDive September 14, 2023October 5, 2023 2 min read Coca ColaDept. Apparel 0 Saving Bookmark this article Bookmarked
Data & Insights Video Game Engagement, by Generation By 2025, the number of gamers is estimated to reach 3.6 billion and generate a whopping $211 billion in revenue. Visual Capitalist September 14, 2023October 5, 2023 4 min read Data & InsightsMarketing: Social MediaDept. PetConsumersDept. Toys & GamesDept. NonfoodStore LocationTwitterMeta (Facebook)Technology & InnovationThick DataPredictions and ForecastsData VisualizationMarketing: BrandESG and CSRWeather 0 Saving Bookmark this article Bookmarked
Department: Consumer Durables Exploring how online casinos impact the gambling world Online casinos have risen to prominence in recent years, upsetting the conventional bricks and mortar casino business model. This proliferation provides you with a fresh and practical option to partake in betting on your favourite games. In this article, we will examine the wide ranging effects they have had on the betting industry. So, follow […] Retail Technology Innovation Hub September 11, 2023October 5, 2023 3 min read Dept. Toys & GamesDept. NonfoodESG and CSRResults & InvestmentMarketing: In StoreUnileverMarketing: TradeInternational - UKDept. Fresh 0 Saving Bookmark this article Bookmarked
Media & Marketing Who’s on Threads, and why? The launch of Meta’s new app Threads is a unique moment in the history of social media. Most social networks start from scratch, and their culture evolves over time under the influence of early adopters and users. Threads is different. Helped by an easy integration with Instagram users’ pre-existing social graphs, it had tens of […] GWI (Global Web Index) September 8, 2023October 5, 2023 5 min read Marketing: Social MediaMeta (Facebook)ESG and CSRTechnology & InnovationTwitterDeliveryConsumersInternationalRestaurantsData & InsightsDept. ApparelInternational - North AmericaTikTokGovernmentDept. NonfoodMarketing: In StoreTrends: TechSustainabilityDept. Toys & GamesPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Media & Marketing The Winning Strategy Of Unbounded Brands Understanding the difference between “bounded” brands and “unbounded” brands is how toddler companies become unicorns. Most companies provide their Users with solutions to their problems and slog away at becoming better, faster, cheaper, stronger, more powerful, more engaging, easier to use, better fitting, frictionless. These companies compete with other enterprises within their vertical: whether it’s […] Branding Strategy September 6, 2023October 5, 2023 6 min read Marketing: BrandDept. ApparelStrategyDept. BeverageDept. HBCDept. NonfoodMarketing: In StoreDept. Toys & GamesMarketing: Social MediaData VisualizationPredictions and ForecastsPartnershipsDept. DairyTechnology & InnovationESG and CSRExecutivesHealth & WellnessMarketing: OOHShoppersSustainabilityDept. GroceryCoca Cola 0 Saving Bookmark this article Bookmarked
Department: Nonfood Heineken combines PC with beer fridge in overture to hardcore gamers A device that simultaneously keeps drinks and gaming hardware cool is meant to recognize the overlooked community of PC modders. Dive Brief: Heineken’s Brazil group and Publicis Groupe’s LePub Brazil have designed a functioning gaming PC that doubles as a fridge to keep beverages cold, per details shared with Marketing Dive. Dubbed “TH3 G4M1NG FR1DG3” […] MarketingDive September 5, 2023October 5, 2023 3 min read Dept. BeverageDept. Adult BevTechnology & InnovationDept. Nonfood 0 Saving Bookmark this article Bookmarked
Trends & External Forces Channel: Mass Department: Consumer Durables Department: Nonfood Corporate Strategy Corporate Finance Partnerships & Alt Profit Media & Marketing Agencies & Vendors Data & Insights Technology & Innovation Trends & External Forces Stores & Formats NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […] Written by Retail TouchPoints December 7, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Data & Insights Corporate Strategy Data & Insights Technology & Innovation Associates & Employees Stores & Formats Walmart’s hiring and wage pressures have eased, CEO says Walmart CEO Doug McMillon also said artificial intelligence is changing employees’ roles across stores and in warehouses. Written by CNBC December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Technology & Innovation Media & Marketing Shopper & Customer Technology & Innovation Regional grocers’ e-commerce sales slip in Q3, research finds The drop is due to a higher rate of lapsed shoppers who have either gone back to in-store buying or switched to a competitor’s online services, a new Brick Meets Click and Mercatus report found. Written by Grocery Dive December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Shopper & Customer Corporate Strategy Shopper & Customer Trends & External Forces Walmart CEO says consumers may not be as resilient next year, even as deflation starts to show In a CNBC interview, Walmart CEO Doug McMillon said the discounter is gearing up for a year when it faces tougher comparisons because of falling prices. Written by CNBC December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Channel: Delivery Channel: Ecommerce & Digital Trends & External Forces DoorDash named one of Fortune’s Future 50 Companies The delivery company made the list out of 1,000 publicly traded companies that were considered Written by Supermarket News December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked