Gaming

Articles about how gaming is being used in retail and manufacturing

  1. Media & Marketing

What retail can learn from the UX strategies of entertainment services

Retail is shifting faster than ever. Customers expect experiences that are effortless, engaging, and entertaining, both online and in physical stores. Many look to entertainment platforms for cues on how to maintain attention and encourage repeated interaction. Retailers who study these platforms can identify techniques to keep shoppers engaged across all channels. This article examines […]
3 min read
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  1. Holiday & Events

Best Buy bets on sports, creators to serve up holiday gifting inspiration

​[[{“value”:” Best Buy on Monday announced a holiday campaign focused heavily around creator partnerships and sports, per details shared with sister publication Marketing Dive. The effort also includes the return of Gram, the brand’s “spokeshologram,” who appears in a variety of ad spots. Among the brand’s efforts are partnerships with YouTube talk show “Hot Ones” […]
3 min read
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  1. Channel: Mass

Walmart Spotlights Collectibles Prowess at New York Comic Con

Walmart Marketplace is determined to stake its claim in the collectibles arena, and it’s doing so at one of the largest pop culture events in the country: New York Comic Con (NYCC), running Oct. 9-12 at NYC’s Javits Center. The retailer has also added the Shortboxed comics marketplace, with a catalog of 75,000 books from […]
2 min read
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  1. Technology & Innovation

Building Iconic Brands in the Age of Influencers with Georgia-Pacific’s Laura Knebusch

The CPG Guys are joined in this episode by Laura Knebusch, SVP CPG Marketing & CX at Geaorgia-Pacific, the world’s leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose, specialty fibers and building products.  Follow Laura on LinkedIn at: https://www.linkedin.com/in/laura-knebusch-8887033/Follow Georgia-Pacific on LinkedIn at: https://www.linkedin.com/company/georgia-pacific-llc/Follow Georgia-Pacific online at: https://www.gp.com/ […]
2 min read
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  1. Department & Category

Food Marketing Football Game Day Spreads: Gambling on Snacks and Sports

  Football isn’t just America’s favorite pastime anymore—it’s become the centerpiece of a high-stakes marketing strategy where food, fandom, and gambling collide. The big screen in the living room, the sizzling of wings in the kitchen, and the tap of a sportsbook app on a smartphone—it’s all part of a new cultural mashup. What used […]
5 min read
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  1. Department: HBC

Ulta Beauty Kicks Off ‘College Glow Up’ Tour to 6 Campuses

Ulta Beauty has embarked on its first multi-market experiential activation — a College Glow Up Tour presented in partnership with HerCampus Media — that will stop at six campuses between now and Sept. 26. At each stop, the custom Ulta Beauty truck will offer free treats, unique photo opportunities, product gifts and surprise influencer meets. […]
2 min read
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  1. Shopper & Customer

Skullcandy Gains Access to First-Party Customer Data with Post-Purchase QR Code Solution

Like many brands that have been sold primarily through retail and wholesale channels, headphone and gaming brand Skullcandy had few opportunities to create direct connections with its customers. Recognizing how valuable customer data could be to its operations, the brand, founded in 2003, began growing its direct-to-consumer (DTC) sales approximately two years ago, but still […]
4 min read
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  1. Data & Insights

Why Americans Love McDonald’s: Food Facts, Marketing Wins, Competitor Comparisons, and Future Insights

  McDonald’s is not just a restaurant chain; it’s an institution according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Since opening its first franchise in 1955, the Golden Arches has grown into the largest restaurant brand in the world by revenue, serving over 65 million people a day in more than […]
5 min read
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  1. Technology & Innovation

EE sees double in West Midlands with launch today of new Experience store in Dudley’s Merry Hill shopping centre

EE is today opening a new Experience store in Dudley’s Merry Hill shopping centre, the second of its experiential stores to go live in the West Midlands in the past year. This is EE’s third such launch of 2025, following openings in Nottingham in May and Sheffield earlier this month, and forms part of the […]
3 min read
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  1. Media & Marketing

Value on the Menu: How Applebee’s, Outback, Papa Murphy’s & McDonald’s Are Regaining Traction Through Pricing Promotions

  Amid stubborn inflation and heightened consumer price sensitivity, four major restaurant brands—Applebee’s, Outback Steakhouse, Papa Murphy’s, and McDonald’s—are proving that price-focused promotions can do more than temporarily boost traffic. When deployed strategically, these offers are becoming engines of sustained sales growth and competitive brand migration.   Sales Rebound by the Numbers ·       Applebee’s (Dine […]
4 min read
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  1. Technology & Innovation

Fortnite players offered chance to jump into nostalgic McDonaldland universe after 20 year hiatus

McDonald’s latest meal pays homage to the fast food giant’s fictional fantasy world known as McDonaldland. The magic kingdom filled with apple pie trees and hamburger patches, and home to characters like Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese and the Fry Friends, was first introduced in commercials in the early 1970s. “For the first […]
2 min read
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  1. Channel: Mass

Walmart Delivery Trucks Bring In-Person Experiences to Events

Walmart Delivers, keyed to align with the retailer’s “Who Knew?” reintroduction campaign, will bring five themed Walmart delivery trucks to events across the country through November 2025, each featuring photo opportunities, customizable giveaways and a curated assortment of products. The program kicked off with the retailer’s K-Pop-themed truck visiting KCON LA earlier this month. A […]
< 1 min read
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  1. Channel: Restaurants

Pizza Hut Begins to Turn the Corner: From Missed Moments to Customer Relevance

  In the ever-evolving foodservice landscape, few brands have weathered the highs and lows quite like Pizza Hut. Once an undisputed leader in pizza innovation and in-store dining, Pizza Hut spent years watching its dominance dwindle according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.   However, a noticeable pivot is underway—and […]
4 min read
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  1. Channel: Ecommerce & Digital

Inside One of Prime Day’s Biggest Success Stories — Liquid I.V.

There’s no denying the power of Amazon Prime Day: The annual sales event is now as much a summer staple as sandals and soft serve, and it once again broke records — this year’s extended four-day event drove $24.1 billion in online sales, a 30.3% increase over last year, according to Adobe Insights.   As […]
5 min read
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  1. Technology & Innovation

DressX enters Roblox with new game, collabs with Puma

​[[{“value”:” Dive Brief The athletics retailer sees the DressGo game as a way to showcase its styles in a way that resonates with female gamers. Published July 17, 2025 A Roblox player in a game by DressX. The DressGo game on Roblox includes Puma clothing with future collections to be released. Courtesy of Puma, DressX […]
< 1 min read
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  1. Channel: Restaurants

How Tony Hawk Can Help Taco Bell Dominate the Participatory Food Marketing Arena Again

  Taco Bell teams up with skateboarding icon Tony Hawk to relaunch its participatory food marketing edge, combining digital rewards, customizable food, and interactive fan experiences. This is more than just a box, it’s a blueprint for the future of QSR engagement. Taco Bell’s latest collaboration with skateboarding legend Tony Hawk—centered on the customizable Luxe […]
4 min read
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  1. Channel: Mass
  2. Department & Category
  3. Department: Food
  4. ESG
  5. Media & Marketing
  6. Technology & Innovation
  7. Associates & Employees
  8. Operations & Supply Chain

Walmart adding RFID tech to fresh categories

​Dive Brief The retailer worked with Avery Dennison on developing the solution in an effort to minimize food waste and improve inventory management. Published Oct. 23, 2025 Workers can better track inventory and determine when to rotate or mark down products with RFID technology, according to Walmart. Courtesy of Walmart
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  1. Technology & Innovation
  2. Department: Nonfood
  3. Corporate Strategy
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces
  8. Associates & Employees
  9. Merchandising
  10. Operations & Supply Chain
  11. Stores & Formats

‘A cultural shift’: Dollar Tree’s CEO on tech, AI adoption

At Dollar Tree’s investor day this month, the discount retailer gave a peek into how it’s catching up with the times — and AI is playing a key role. If one thing is certain, CEO Mike Creedon told investors, it’s that Dollar Tree must evolve. “And we are, from a single price point model to […]
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  1. Technology & Innovation
  2. Channel: Mass
  3. Media & Marketing
  4. Data & Insights
  5. International
  6. Technology & Innovation
  7. Associates & Employees
  8. Holiday & Events
  9. Operations & Supply Chain

New Amazon smart delivery glasses help drivers navigate routes and complete deliveries

Amazon has unveiled new smart glasses designed to assist drivers in navigating their routes and completing deliveries. The AI powered technology provides hands free navigation, package scanning, and hazard detection directly in drivers’ field of view, eliminating the need to look down at their smartphones while making deliveries. The glasses feature computer vision technology that […]
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