Dept. Beverage

Articles on non alcoholic beverage.

  1. Stores & Formats

Co-op summer range launches in Nisa to help stores cash in on hotter months

Nisa has begun to stock Co-op’s summer range of food and drink in an effort to help stores boost sales in the next three months. The “Summer Feastival” range includes dips and side salads, picnic and barbecue foods, ice-creams, tubs and cones, as well as new drinks lines. The range is backed by a full […]
< 1 min read
0
  1. Shopper & Customer

Barr boosts its range of lemonades

Soft drinks firm Barr is adding two fruity lemonades to its range. Barr Fruity Lemonade Cherry and Fruity Lemonade Blue will become available next month and are aimed at 12- to 24-year olds, known as Generation Z. Adrian Troy, Barr’s marketing director, said: “Barr Fruity Lemonades offers shoppers something really quite different, blending big, full-on […]
< 1 min read
0
  1. Department: Beverage

Iced coffee company seals a deal with Love Island

Iced coffee brand Emmi Caffe Latte has linked up with ITV’s reality show Love Island. The collaboration, launching on 6 June, will begin with television advertising and an on-pack competition, giving customers the chance to win two pairs of tickets to the final Love Island party with travel to Mallorca and two nights’ accommodation. Laura Graham, […]
< 1 min read
0
  1. Department & Category

Grocerants Replacing Restaurants and Grocery Stores for Dinner

  What’s for Dinner is the age-old question every parent hears, and most say I don’t know.  Today more and more families or looking online, or for new avenues of fresh food distributions in the way of meals and meal components that can be mixed and matched into perfect family meal.   Alternative fresh food […]
4 min read
0
  1. CPG: Adult Beverage

AB inBev falls ‘off track’ to reach non-/low-alcoholic beer sales goal

Ezgi Barcenas, AB inBev chief sustainability officer, said that the world’s largest brewer is “off track” to reach its goal of having 20 percent of its beer volume in non-alcoholic and low-alcoholic drinks. Ms. Barcenas said that non- and low-alcoholic beers currently account for six percent of the company’s sales.
< 1 min read
0
  1. Department: Beverage

Starbucks selling Evolution Fresh juices to Bolthouse Farms

Starbucks has reached a deal to sell its Evolution Fresh cold-pressed juice brand to Bolthouse Farms. Bolthouse is owned by the private equity group, Butterfly, which acquired the brand from The Campbell Soup Company in 2019 for $510 million transaction. Terms of the current deal have not been disclosed.
< 1 min read
0
  1. Channel: Restaurants

Starbucks Sells Evolution Fresh To Bolthouse Farms

Starbucks announced yesterday that it is selling its Evolution Fresh business to Bolthouse Farms.  Terms of the deal were not disclosed. The announcement said that “Evolution Fresh is a leading producer of primarily organic, cold-pressed, premium juice products. By joining forces with Bolthouse Farms – the No. 1 super premium refrigerated beverage brand and largest […]
2 min read
0
  1. Department: Food

Bolthouse Farms Acquires Evolution Fresh From Starbucks

SEATTLE–(BUSINESS WIRE)–Starbucks (NASDAQ: SBUX) and Bolthouse Farms today announced entry into a definitive agreement for Bolthouse Farms to acquire the brand and business of Evolution Fresh. The partners (employees) that support the business will also transition to Bolthouse Farms upon close of the transaction. Evolution Fresh is a leading producer of primarily organic, cold-pressed, premium […]
< 1 min read
0
  1. Agencies & Vendors

Household Products: Their Need to Go Green or Go Home

Empty shelves and $10 bottles of hand sanitizer….ah, those were NOT the days. But working from home, learning to cook for ourselves, and becoming increasingly more aware of how dirty the world can be has created a need for more household cleaning products. COVID-19 turned cleaning brands into lifestyle brands and built disinfecting habits consumers […]
7 min read
0
  1. Corporate Strategy

Worth Reading:  Re-thinking Welch’s CEO Juice

Fascinating piece in the New York Times by columnist David Gelles, based on his book “The Man Who Broke Capitalism,” which looks to re-evaluate the influence of Jack Welch, the influential former CEO of GE. Gelles writes: “During Mr. Welch’s two decades in power — from 1981 to 2001 — he turned G.E. into the […]
3 min read
0
  1. Department: Beverage

Boost launches a new energy drink

Boost Drinks has launched a fruit-juice-based energy drink called Juic’d, the brand’s first foray into the 500ml can market. The drinks are made with 5% real fruit juice and price-marked at £1. There are three flavours – Pineapple & Guava, Mango & Tropical, and Watermelon & Lime. Adrian Hipkiss, marketing and international business director at […]
< 1 min read
0
  1. Channel: Dollar/Value

Flanigan and Gatta join Dollar Tree’s leadership

CHESAPEAKE, Va. — Dollar Tree Inc. has added two members to its leadership team, naming John Flanigan chief supply chain officer and Larry Gatta chief merchandising officer for its Family Dollar banner. Both Flanigan and Gatta spent time at Dollar General Corp. during the tenure of Rick Dreiling, the former Dollar General chief executive who […]
2 min read
0
  1. Department & Category

Cooler Screen Builds Visionary Leadership and Advisory Teams for Accelerated Growth

Accomplished executives will accelerate Cooler Screens' mission to transform the consumer experience and solidify its role as a strategic digital media platform for retail. 
4 min read
0
  1. Department: Beverage

Hard seltzer White Claw targets audiences at summer music festivals

Alcoholic seltzer drink White Claw is launching a summer-long promotion at festivals up and down the UK. The ‘hard seltzer’ will run bars at more than 40 festivals this year, including: Wide Awake and City Splash next week; Love Saves the Day and Mighty Hoopla in June; and Boardmasters and All Points East in August. […]
< 1 min read
0
  1. Department: Beverage

Campo Viejo encourages customers to drink with friends

Spanish wine producer Campo Viejo, known for its Rioja, has launched a major social media, video and radio campaign in time for the summer. The “Decanta La Vida” (live every day to the fullest) campaign aims to celebrate the sociable Spanish way of life and to encourage drinkers to share a bottle with friends and […]
< 1 min read
0
  1. Media & Marketing

Restaurant, Deli, C-store Food Marketers Need to Hook them Before they Look-Up

  Consumers are dynamic not static and today that means smartphones are fast becoming the food marketing platform of choice according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. In a battle for share of stomach C-stores, restaurants, bodegas, and grocery store delis all need a fresh focus on smartphones. Art Sebastian, […]
5 min read
0

Trending Topics

Editor’s Choice

  1. Shopper & Customer
  2. Department & Category
  3. Channel: Ecommerce & Digital
  4. Corporate Strategy
  5. Corporate Finance
  6. Department: Consumer Durables
  7. Department: Nonfood
  8. Media & Marketing
  9. Agencies & Vendors
  10. Data & Insights
  11. Shopper & Customer
  12. Technology & Innovation
  13. Trends & External Forces
  14. Associates & Employees

Is Your Brand Meaningfully Different?

As marketing professionals, we’d like to share a quick lesson in one of the fundamentals of marketing having to do with relevance, what we call being “meaningfully different.” Marketers know it’s not enough to be merely relevant to be worthy of a customer’s admiration and loyalty. Something must be relevantly different to attain this status. […]
Written by
  1. Trends & External Forces
  2. Department: Food
  3. Media & Marketing
  4. Trends & External Forces

Plant-Based Meat Receives Celebrity Boost as Kim Kardashian Joins Beyond Meat

Recently, US-based plant-based meat maker, Beyond Meat, announced that professional tastemaker, icon and entrepreneur, Kim Kardashian, has become their new “chief taste consultant”, in addition to starring in a new campaign focused on the brand’s mission of health and sustainability. “As an icon synonymous with impeccable taste in food, fashion, beauty and more, Kim will highlight […]
Written by
  1. Shopper & Customer
  2. Channel: Delivery
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery
  5. Channel: Mass
  6. Corporate Strategy
  7. Partnerships & Alt Profit
  8. Department: Food
  9. Media & Marketing
  10. Shopper & Customer
  11. Technology & Innovation
  12. Trends & External Forces

E-Grocery Consumer: Price Sensitivity & Future Usage Outlook; Live Shopping

How do consumers view e-grocery platform pricing compared to in-store? In our latest study tracking 1800 online grocery shoppers it was clear that the online grocery players fall into 3 tiers in terms of consumer price perception. First, is Walmart.com which is by far perceived as being most fair / cheapest as the vast majority of […]
Written by
  1. CPG: Beverage
  2. Holiday & Events

Pepsi steps away from Super Bowl Halftime Show amid strategic pivot

Dive Brief: Pepsi announced on Twitter that it will no longer sponsor the Super Bowl Halftime Show, a midgame extravaganza it has held the rights to for the past decade. While the brand is stepping away from that particular event, its parent company, PepsiCo, is renewing a larger partnership with the NFL that covers a wide portion […]
Written by
  1. Stores & Formats
  2. Channel: Mass
  3. Corporate Strategy
  4. Corporate Finance
  5. Partnerships & Alt Profit
  6. Media & Marketing
  7. Shopper & Customer
  8. Trends & External Forces
  9. Merchandising
  10. Operations & Supply Chain
  11. Stores & Formats

Kohl’s to Launch 100 Small Format Stores in Untapped Markets

In a bid to get closer to customers and enter new neighborhoods, Kohl’s said Wednesday (May 25) that it was launching a sweeping store investment program that will see the addition of 100 new small-format locations over the next four years. The announcement coincides with the retailer’s Investor Day meetings and marks the latest effort […]
Written by

Trending