Dept. Beverage

Articles on non alcoholic beverage.

  1. Stores & Formats
Nisa has begun to stock Co-op’s summer range of food and drink in an effort to help stores boost sales in the next three months. The “Summer Feastival” range includes dips and side salads, picnic and barbecue foods, ice-creams, tubs and cones, as well as new drinks lines. The range is backed by a full […]
  1. Shopper & Customer
Soft drinks firm Barr is adding two fruity lemonades to its range. Barr Fruity Lemonade Cherry and Fruity Lemonade Blue will become available next month and are aimed at 12- to 24-year olds, known as Generation Z. Adrian Troy, Barr’s marketing director, said: “Barr Fruity Lemonades offers shoppers something really quite different, blending big, full-on […]
  1. Department: Beverage
Iced coffee brand Emmi Caffe Latte has linked up with ITV’s reality show Love Island. The collaboration, launching on 6 June, will begin with television advertising and an on-pack competition, giving customers the chance to win two pairs of tickets to the final Love Island party with travel to Mallorca and two nights’ accommodation. Laura Graham, […]
  1. Department & Category
  What’s for Dinner is the age-old question every parent hears, and most say I don’t know.  Today more and more families or looking online, or for new avenues of fresh food distributions in the way of meals and meal components that can be mixed and matched into perfect family meal.   Alternative fresh food […]
  1. CPG: Adult Beverage
Ezgi Barcenas, AB inBev chief sustainability officer, said that the world’s largest brewer is “off track” to reach its goal of having 20 percent of its beer volume in non-alcoholic and low-alcoholic drinks. Ms. Barcenas said that non- and low-alcoholic beers currently account for six percent of the company’s sales.
  1. Department: Beverage
Starbucks has reached a deal to sell its Evolution Fresh cold-pressed juice brand to Bolthouse Farms. Bolthouse is owned by the private equity group, Butterfly, which acquired the brand from The Campbell Soup Company in 2019 for $510 million transaction. Terms of the current deal have not been disclosed.
  1. Channel: Restaurants
Starbucks announced yesterday that it is selling its Evolution Fresh business to Bolthouse Farms.  Terms of the deal were not disclosed. The announcement said that “Evolution Fresh is a leading producer of primarily organic, cold-pressed, premium juice products. By joining forces with Bolthouse Farms – the No. 1 super premium refrigerated beverage brand and largest […]
  1. Department: Food
SEATTLE–(BUSINESS WIRE)–Starbucks (NASDAQ: SBUX) and Bolthouse Farms today announced entry into a definitive agreement for Bolthouse Farms to acquire the brand and business of Evolution Fresh. The partners (employees) that support the business will also transition to Bolthouse Farms upon close of the transaction. Evolution Fresh is a leading producer of primarily organic, cold-pressed, premium […]
  1. Agencies & Vendors
Empty shelves and $10 bottles of hand sanitizer….ah, those were NOT the days. But working from home, learning to cook for ourselves, and becoming increasingly more aware of how dirty the world can be has created a need for more household cleaning products. COVID-19 turned cleaning brands into lifestyle brands and built disinfecting habits consumers […]
  1. Corporate Strategy
Fascinating piece in the New York Times by columnist David Gelles, based on his book “The Man Who Broke Capitalism,” which looks to re-evaluate the influence of Jack Welch, the influential former CEO of GE. Gelles writes: “During Mr. Welch’s two decades in power — from 1981 to 2001 — he turned G.E. into the […]
  1. Department: Beverage
Boost Drinks has launched a fruit-juice-based energy drink called Juic’d, the brand’s first foray into the 500ml can market. The drinks are made with 5% real fruit juice and price-marked at £1. There are three flavours – Pineapple & Guava, Mango & Tropical, and Watermelon & Lime. Adrian Hipkiss, marketing and international business director at […]
  1. Channel: Dollar/Value
CHESAPEAKE, Va. — Dollar Tree Inc. has added two members to its leadership team, naming John Flanigan chief supply chain officer and Larry Gatta chief merchandising officer for its Family Dollar banner. Both Flanigan and Gatta spent time at Dollar General Corp. during the tenure of Rick Dreiling, the former Dollar General chief executive who […]
  1. Department & Category
Accomplished executives will accelerate Cooler Screens' mission to transform the consumer experience and solidify its role as a strategic digital media platform for retail. 
  1. Department: Beverage
Alcoholic seltzer drink White Claw is launching a summer-long promotion at festivals up and down the UK. The ‘hard seltzer’ will run bars at more than 40 festivals this year, including: Wide Awake and City Splash next week; Love Saves the Day and Mighty Hoopla in June; and Boardmasters and All Points East in August. […]
  1. Department: Beverage
Spanish wine producer Campo Viejo, known for its Rioja, has launched a major social media, video and radio campaign in time for the summer. The “Decanta La Vida” (live every day to the fullest) campaign aims to celebrate the sociable Spanish way of life and to encourage drinkers to share a bottle with friends and […]
  1. Media & Marketing
  Consumers are dynamic not static and today that means smartphones are fast becoming the food marketing platform of choice according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. In a battle for share of stomach C-stores, restaurants, bodegas, and grocery store delis all need a fresh focus on smartphones. Art Sebastian, […]

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  1. Shopper & Customer
  2. Department & Category
  3. Channel: Ecommerce & Digital
  4. Corporate Strategy
  5. Corporate Finance
  6. Department: Consumer Durables
  7. Department: Nonfood
  8. Media & Marketing
  9. Agencies & Vendors
  10. Data & Insights
  11. Shopper & Customer
  12. Technology & Innovation
  13. Trends & External Forces
  14. Associates & Employees
As marketing professionals, we’d like to share a quick lesson in one of the fundamentals of marketing having to do with relevance, what we call being “meaningfully different.” Marketers know it’s not enough to be merely relevant to be worthy of a customer’s admiration and loyalty. Something must be relevantly different to attain this status. […]
  1. Trends & External Forces
  2. Department: Food
  3. Media & Marketing
  4. Trends & External Forces
Recently, US-based plant-based meat maker, Beyond Meat, announced that professional tastemaker, icon and entrepreneur, Kim Kardashian, has become their new “chief taste consultant”, in addition to starring in a new campaign focused on the brand’s mission of health and sustainability. “As an icon synonymous with impeccable taste in food, fashion, beauty and more, Kim will highlight […]
  1. Shopper & Customer
  2. Channel: Delivery
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery
  5. Channel: Mass
  6. Corporate Strategy
  7. Partnerships & Alt Profit
  8. Department: Food
  9. Media & Marketing
  10. Shopper & Customer
  11. Technology & Innovation
  12. Trends & External Forces
How do consumers view e-grocery platform pricing compared to in-store? In our latest study tracking 1800 online grocery shoppers it was clear that the online grocery players fall into 3 tiers in terms of consumer price perception. First, is Walmart.com which is by far perceived as being most fair / cheapest as the vast majority of […]
  1. CPG: Beverage
  2. Holiday & Events
Dive Brief: Pepsi announced on Twitter that it will no longer sponsor the Super Bowl Halftime Show, a midgame extravaganza it has held the rights to for the past decade. While the brand is stepping away from that particular event, its parent company, PepsiCo, is renewing a larger partnership with the NFL that covers a wide portion […]
  1. Stores & Formats
  2. Channel: Mass
  3. Corporate Strategy
  4. Corporate Finance
  5. Partnerships & Alt Profit
  6. Media & Marketing
  7. Shopper & Customer
  8. Trends & External Forces
  9. Merchandising
  10. Operations & Supply Chain
  11. Stores & Formats
In a bid to get closer to customers and enter new neighborhoods, Kohl’s said Wednesday (May 25) that it was launching a sweeping store investment program that will see the addition of 100 new small-format locations over the next four years. The announcement coincides with the retailer’s Investor Day meetings and marks the latest effort […]

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