Consumer & Shopper

General articles on consumer and shopper trends.

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  1. Trends & External Forces
The October 2021 Advantage Sale Outlook is out, concluding that: •  “Manufacturers and retailers expect increased dollar sales over the next two quarters compared to COVID and pre-COVID periods. They point to elevated levels of in-home consumption and price increases as the biggest contributing factors.” •  “The industry continues to grapple with supply chain issues, […]
  1. Media & Marketing
If you’re over the age of 25,  I’d be willing to bet this headline produced an involuntary groan or eye-roll. I hear you and I’m with you—but at the end of the day, there is no denying the extraordinary power that TikTok holds. At 1 billion+ users and counting, TikTok needs no introduction, but a […]
  1. Media & Marketing
Yesterday’s MNB featured an extended conversation about the subject of loyalty, precipitated by a story I did a few months ago  about an element of a new loyalty program developed by Price Chopper/Market 32 and powered by tcc Global, that allows shoppers to compile points that can be converted into dollars that then can be […]
  1. Department: Beverage
The latest evaluation of a public commitment by America’s beverage companies and brokered by the Alliance for a Healthier Generation to reduce the sugar people get from beverages shows that consumption of full-calorie beverages declined in 2020 as consumers shifted toward low- and zero-sugar beverages for the fourth consecutive year.
  1. Channel: Convenience
  Change is the price of survival within the foodservice sector today. Regular readers of this blog know that customization and personalization are both hallmarks of the fast-growing grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food. According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® hand-held-food for immediate consumption drive […]
  1. Department & Category
Axios reports that the US Food and Drug Administration (FDA) yesterday issued new guidance that asks the makers of “processed, packaged, and prepared foods” to reduce the amount of sodium in their products … The FDA says the goal is to get people to voluntarily reduce their sodium consumption to 3,000 milligrams daily over the […]
  1. Shopper & Customer
NCA Debuts New Sweet Insights Report on Chocolate Consumers WASHINGTON – Today, the National Confectioners Association released a new report exploring chocolate consumption patterns and preferences titled Getting to Know Chocolate Consumers 2021: Exploring Consumer Demographics, Consumption Preferences and Shopping Habits for Mainstream, Premium and Fine Chocolate. Conducted by 210 Analytics and made financially possible […]
  1. Shopper & Customer
Recently we have seen an increasing number of Chinese young consumers love consumption related to nostalgia. The power of fond memories and beloved icons from the past make nostalgia-centric marketing campaigns resonate with young consumers.  According to Mintel Global Consumer data, 77% of Chinese consumers say that they enjoy things that remind them of their […]
  1. Technology & Innovation
Ever wonder how fast a NanoStore can be deployed? Live Nation, in partnership with AiFi and Verizon, brought a portable, 5G powered NanoStore on tour to BottleRock Napa Valley in California, Sea.Hear.Now Festival in New Jersey, and The Governors Ball Music Festival in New York — all in the same month. Alex Sophocleous, AiFi’s Head […]
  1. Data & Insights
I’ve spent most of my working life researching the stain of structural inequality on our society. I started out as a Peace Corps volunteer in Togo, a country in West Africa, where I discovered the power of community mapping to capture local wisdom about inequities to remedy and assets to build upon. Throughout my career, […]
  1. Trends & External Forces
It’s easy to attribute every change we’ve seen among U.S. consumers in the last year and a half to the pandemic – but there’s more influencers at play here.  The increased time spent stuck at home drove many to spend longer using TV streaming and audio services, while the lack of in-person shopping and dining […]
  1. Channel: Convenience
  Building a brand is fun according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  There is no doubt that the team at Wawa are having fun as they continue to expand the ‘halo’ of better for you around the brand while driving customer relevance. In the latest case of continues success, […]
  1. Shopper & Customer
  Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top-line sales and bottom-line profits in every sector of retail that it is offered according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Regular readers of this of this blog understand the success many chain restaurants have found in the […]
  1. Shopper & Customer
Raydiant’s new series, the Future of Shopping, interviews experts and thought leaders with a goal of better understanding what organizations can do to prepare themselves for what lies ahead.  The following is an interview we recently had with Marialuisa Garito, Founder of Affordable Chic. How has consumer shopping behavior evolved over the past 5 years?  […]
  1. Department & Category
RETHINK Retail’s Solution Spotlight shines a light on industry vendors and what makes them distinct. This spotlight from Groceryshop 2021 is on Avery Dennison, a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, […]
  1. Shopper & Customer
Whether it’s for our homes, cars, pets, valuables, health, or lives, we buy insurance for just about everything that’s important to us. And we’re increasingly heading online to do this. Research shows that 73% of consumers want to complete an insurance quote online when looking for coverage — and nearly a quarter say it’s absolutely […]
  1. Department: Food
Deloitte Insights is out with the third annual edition of its Future of Fresh series, focusing this time on the competition between fresh and frozen foods. An excerpt: “Fresh sales were up over 10% in 2020, reaching unexpected new highs.1 The initial big question for 2021 was whether this increased demand could be sustained. Many […]
  1. Channel: Grocery
After 18 months of tremendous change and uncertainty, grocers, mass merchants and CPG retailers reconvened at the Groceryshop 2021 conference in Las Vegas, Nevada last week, marking a celebratory milestone for an industry that has endured more than its fair share of friction during the COVID-19 pandemic.   Held at the Mandalay Bay Resort and […]
  1. Shopper & Customer
In a recent post I highlighted the importance and value of shopper missions in creating powerful shopper marketing strategy and activation. Understanding shopper missions is critical to really understand the mindset of our target shopper. And without understanding their mindset, how are we ever going to influence them? But as marketers begin to understand shopper […]
  1. Channel: Delivery
The CPG Guys, Sri & PVSB, are joined in this episode by Josh Blacksmith, Senior Director of Global Consumer Relationships & Engagement at Kimberly-Clark, a manufacturer of household paper and personal care products. Follow  Josh Blacksmith on LinkedIn at: https://www.linkedin.com/in/josh-blacksmith/Follow Kimberly-Clark on LinkedIn at: https://www.linkedin.com/company/kimberly-clark/Follow Kimberly-Clark online at: https://www.kimberly-clark.com/en-us/ Josh answers these questions: 1) Let’s […]
  1. Media & Marketing
As brands seek ways to establish deeper, more personalized connections with consumers, they’re engaging social media influencers more heavily than in previous years. This increased focus speaks to both fragmenting media consumption and the significant engagement that many influencers boast across channels like YouTube, Instagram and TikTok. While influencer marketing was not born out of […]
  1. Channel: Grocery
The CPG Guys, Sri & PVSB, are joined in this episode by Josh Blacksmith, Senior Director of Global Customer Relationships & Engagement at Kimberly-Clark, a manufacturer of household paper and personal care products. Follow  Josh Blacksmith on LinkedIn at: https://www.linkedin.com/in/josh-blacksmith/Follow Kimberly-Clark on LinkedIn at: https://www.linkedin.com/company/kimberly-clark/Follow Kimberly-Clark online at: https://www.kimberly-clark.com/en-us/ Josh answers these questions: 1) Let’s […]
  1. Department: Food
  When the undercurrents of consumers preferences and supply chain solutions converge, success is never that far away according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. We all talk about sustainable products, there are those who help companies garner public attention to drive sustainable business success so all of us can […]
  1. Shopper & Customer
  Who want to cook and do breakfast dishes before they head to work? Not many in the United States according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Hand held food for immediate consumption that is ‘deemed’ better-for-you’ has reached the breakfast mid-set of consumers according to Johnson. Are you competing […]
  1. Technology & Innovation
Artificial intelligence promises to dramatically change the way PR pros measure their campaigns. Here’s what the technology now allows—and where it is headed. There is hardly any industry that has not jumped on the artificial intelligence and “big data” analytics bandwagon yet, but one notably lags: public relations and communication. A possible reason for this […]
  1. Technology & Innovation
We all want to be more sustainable in our day-to-day lives, as consumers and businesses. In fact, I typically consider a new brand or product specifically because of its sustainability practices. And I know I’m not alone. Many of my friends and colleagues share that they like to learn about a brand’s sustainability practices before […]
  1. WitsNotes
  2. RetailWit QuickWit
Loyalty takes center-stage with WitsNotes Volume 3:  Title: The Tipping Point of Loyalty (2021) Author: Upside Topic(s): Loyalty, Retail Length: 66 pages RetailWit Summary: 2 pages The Summary: The value of a loyal customer has increased—for retailers, the top loyal customers are worth up to 27x of revenue versus your non-loyals. And, shoppers are less […]
  1. Department & Category
  Regular readers of this blog know that in every sector of retail foodservice today, grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is driving incremental growth.  Hand held food for immediate consumption is the unsung platform driving consumer adoption according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Panda Express excels […]

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  1. RetailWit QuickWit
Kroger launches private targeted marketing platform. Big news coming from 84.51 / KPM. The platform allows clients to use their demand-side platform (DSP) of choice. Data is money, and Kroger has blown open the doors for extending first-party data beyond their walled garden—while maintaining (shopper) privacy and control.  Amazon gives third-party sellers access to more […]
  1. Channel: Grocery
Solution enables brands to target relevant shoppers, optimize performance against actual retail sales The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, has rolled out a new private programmatic advertising marketplace. The Kroger Private Marketplace enables agencies and brands to target consumers by applying Kroger audience data to programmatic campaigns on […]
  1. RetailWit QuickWit
Albertsons posts Q2 earnings beat. ID sales +1.5% (2 year stacked: 15.3%); digital sales +5% (2 year stacked: +248%). They announced a strong quarterly dividend of 20% and raised FY2021 outlook.  Gross profit margin decreased 28.6% (fuel, inflation, supply chain costs). Albertsons spoke to their transformation strategy and, specifically, called out modernizing their technical infrastructure […]

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