Trends: Consumer

General articles on consumer and shopper trends.

  1. Shopper & Customer

The Grocerant Guru®: Jollibee, Chickenjoy, and the Global Family Meal Migration

  In today’s foodservice economy, consumer behavior is undergoing a structural shift. Traffic is no longer dictated solely by proximity or price—it is increasingly driven by flavor discovery, cultural relevance, and occasion-based meal bundling. At the center of that migration is Jollibee, a brand that has translated Filipino flavor profiles into a scalable, high-frequency, takeout-driven […]
5 min read
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  1. Shopper & Customer

From Pikachu to Fajitas: What Pokémon Teaches Food Brands About Staying Relevant

  In a world where consumer attention is fragmented across screens, platforms, and experiences, relevance is the ultimate currency. Few brands have mastered long-term relevance like Pokémon. What began as a simple handheld video game has evolved into a multi-generational, multi-platform ecosystem that continues to engage billions of consumers globally. For foodservice professionals—and increasingly, for […]
5 min read
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  1. Data & Insights

Jason & Scot Show Episode EP337 – Agentic Commerce at Citi’s Global Consumer & Retail Conference

A weekly podcast with the latest e-commerce news and events. Episode 337 is a panel discusion on the Future of Agentic Commerce from Citi’s Global Consumer & Retail Conference. Subscribe: Apple Podcasts Google Podcasts Spotify Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook ????? Chapters 0:30 Welcome to the Jason and […]
3 min read
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  1. Shopper & Customer

Gen Z Eats on the Move: Why Value, Convenience, and Brand Trust Are Reshaping Every Meal Occasion

  Gen Z isn’t abandoning brands—they’re recalibrating how, when, and where they spend. New data from First Insight reveals a nuanced shift: while national brands still dominate preference across food and beverage categories, Gen Z is actively reallocating spending, prioritizing value in everyday consumables while trading up in lifestyle-driven categories. For food marketers, operators, and […]
5 min read
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  1. Shopper & Customer

Braggability Bites Back: Why Restaurants That Give Customers Something to Talk About Are Winning the Food Wars

For decades the restaurant industry operated under a simple formula: standardize the menu, control costs, replicate the model, and scale the brand. It worked beautifully for nearly half a century. But today the restaurant business is no longer competing only against restaurants. Restaurants now compete with grocery stores, convenience stores, meal kit companies, ghost kitchens, […]
6 min read
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  1. Corporate Strategy

Innovation & Growth with Kimberly-Clark’s Patricia Corsi & Craig Slavtcheff

The CPG Guys are joined in this episode by Particia Corsi, Chief Growth Officer & Craig Slavtcheff, Chief R&D Officer at Kimberly-Clark, manufacturer of trusted brands tht are an indispensable part of life for people in more than 175 countries and territories. The portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, […]
2 min read
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  1. Shopper & Customer

The dark side of personalization

​[[{“value”:” This audio is auto-generated. Please let us know if you have feedback. While personalization has become table stakes in customer experience, the risks associated with it are becoming harder to manage. “When we first started seeing personalization, people often described it as creepy — like, how do you know this much about me?” said […]
3 min read
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  1. Data & Insights

KC/In Conversation:  “Store Design At The Speed Of Culture”

Content Guy’s Note:  Last year, I had the opportunity to be part of a Retail Tomorrow session sponsored by the California Grocers Association (CGA) on the campus of the University of Southern California (USC), focusing on innovative and imaginative store design for a future that is now.  Our guide was Deborah English of DL English […]
< 1 min read
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  1. Channel: Mass

Clash Of The Titans:  Amazon, Walmart Extend Their Dominance

It is a Walmart and Amazon world.  The rest of us, apparently, are just living in it. It has been dueling behemoths this week, as the two retail giants each made headlines. Walmart this morning released its Q4 and full year financial results, pointing to fourth quarter revenue that was up 5.6 percent to $190.7 […]
4 min read
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  1. Channel: Restaurants

Roy Rogers Restaurants Riding High in the Saddle Again

  For more than half a century, Roy Rogers Restaurants has been a quietly compelling player in the American quick-service restaurant (QSR) landscape. From its origins in 1968 to its present-day resurgence, the brand has delivered both nostalgic appeal and future-forward opportunities in menu innovation, customer experience and brand positioning. Historic Roots with Broad Menu […]
4 min read
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  1. Department: Beverage

Rubicon announces new still and sparkling flavours along with brand refresh

Rubicon has announced the launch of new still and sparkling flavours, designed to capture 2026s biggest consumer trends, alongside a brand refresh for the full range. The brand is extending its sparkling range with two new flavours Tropical and Cherry Burst – available in 500ml… This story continues at Rubicon announces new still and sparkling […]
< 1 min read
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  1. Trends & External Forces

The Black influence: How Black culture & identity drive the market

The Black influence How Black culture & identity drive the market Black consumers are sending a clear signal to businesses that want to leverage their buying power, influence, and brand loyalty. Get the key insights into Black consumer trends that brands need to know to win over Black audiences in 2026 and beyond. Download now […]
3 min read
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  1. Channel: Dollar/Value

New dunnhumby Retailer Preference Index Highlights Regional Chains

dunnhumby is out with its ninth annual Retailer Preference Index (RPI) for U.S. Grocery, concluding that H-E-B, Market Basket and Woodman’s are the top three U.S. grocery retailers.  It is the first time, dunnhumby says, that the leading three retailers in the United States are all regional chains. Rounding out the top 10:  Costco (4), […]
2 min read
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  1. Technology & Innovation

The Future of Brick-and-Mortar Stores in 2026: How Physical Retail Is Evolving

The retail landscape is undergoing a massive transformation. With the rapid rise of e-commerce, brick-and-mortar stores are redefining their roles to stay relevant in a digital-first world. By 2026, the future of physical retail will depend on how well it blends in-store experiences with digital innovation while maintaining the human connection shoppers still value. In […]
4 min read
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  1. Channel: Dollar/Value

LIDL: The Price Warrior’s Holiday Masterstroke — A Historic First and a New Battle for U.S. Grocery Loyalty

  For more than 50 years, LIDL has reshaped global grocery through a blend of German efficiency, limited-assortment merchandising, and relentless value engineering. Founded in 1973 as a small German discount grocer, LIDL’s rise into a 12,000-store powerhouse across 31 countries has been nothing short of a retail foodservice revolution. Its formula — small stores, […]
5 min read
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  1. Data & Insights

Webinar: Cloud Research and Data – December 2025 Update

Join YipitData’s Nick Shields and Shawn Breslin on Wednesday December 17 at 12PM EST as they discuss: An overview of our Cloud datasets – what we see and what we can track Trends in cloud-based AI token consumption trends Marketplace transaction trends – growth for Snowflake, Datadog, Databricks, etc. Having trouble registering? Please email us […]
< 1 min read
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  1. Technology & Innovation

The Stampede to Value, Macy’s Turnaround Traction, and Moody’s Chief Economist Mark Zandi on the K-Shaped Economy

We welcome Moody’s Mark Zandi, Moody’s Chief Economist and one of the most influential and trusted macroeconomic voices shaping markets, policy, and business strategy worldwide. Zandi begins by explaining how today’s consumer landscape is defined by a widening K-shaped economy—an income and wealth split decades in the making and now intensified by rising asset values and […]
3 min read
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  1. Trends & External Forces

The Do’s and Don’ts of Trade Show Attendees: How to Make the Most of Your 2026 Trade Show Experience

Planning to attend a trade show in 2026? Whether you’re a first-time attendee or a seasoned professional, trade shows offer an incredible opportunity to network, discover new products, and grow your brand. But to get the best results, it’s essential to understand the key do’s and don’ts. Below is your complete guide to navigating trade […]
4 min read
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  1. Data & Insights

Target Deploys Conversational AI In-Store to Promote Smarter Gifting

Target is placing AI-powered tools into customers’ hands with a conversational Target Gift Finder on its mobile app, providing tailored recommendations based on details about the recipient that shoppers input in the app. The retailer also has added list-to-cart scanning, allowing shoppers to scan handwritten lists into the Target app — including scanning holiday wish […]
2 min read
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  1. Merchandising

How Retailers Choose Which New Products to Stock (and How to Improve Your Chances)

Getting your product onto retail shelves is one of the biggest milestones for any brand. But have you ever wondered how retailers decide which new products to stock — and which ones to pass on? The decision isn’t random. Retailers carefully evaluate each product against multiple criteria, from target market alignment to profitability and shelf […]
4 min read
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  1. Shopper & Customer

Marketing that Matches the Pace of Commerce

Seasonal shopping has lost its rhythm. What used to be distinct calendar moments have collapsed into one long promotional stretch. Halloween now kicks off in July, with Spirit Halloween pop-ups quick to follow. Holiday campaigns begin creeping in by September. Prime Day has stretched into a record four-day event: U.S. consumers spent $24.1 billion online […]
3 min read
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  1. Shopper & Customer

Tracking K-Beauty’s Rise: Retail, Product, and Consumer Trends

Download our latest report for a breakdown of K-Beauty’s 2025 performance, highlighting retailer trends, top product categories, and emerging shopper segments. K-Beauty has rapidly transitioned from a niche segment to a key growth driver in the U.S. beauty market. This report highlights how category sales have expanded across leading retailers, which products are leading growth, […]
< 1 min read
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  1. Shopper & Customer

Night fever | In focus: Big night in

Consumers are undeniably spending more time and money entertaining at home than going out – and that shift shows no sign of reversing. The ‘big night in’ phenomenon has become a defining trend in consumer behaviour, shaped by economic pressures, technology and evolving lifestyle preferences.… This story continues at Night fever | In focus: Big […]
< 1 min read
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Editor’s Choice

  1. Trends & External Forces
  2. Shopper & Customer
  3. Technology & Innovation
  4. Trends & External Forces
  5. Associates & Employees
  6. Merchandising
  7. Stores & Formats

Walmart to Expand Digital Shelf Labels Chainwide

Walmart will deploy digital shelf labels (DSLs) chainwide this year, doubling the approximately 2,300 U.S. locations currently using the technology (Walmart U.S. operates more than 4,600 stores). With more than 120,000 items in a typical Walmart store, managing price changes manually requires significant associate hours. Additionally, these DSLs are equipped with LED lights that make […]
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