Trends: Consumer

General articles on consumer and shopper trends.

  1. Shopper & Customer

Connecting With Your Audience: Direct-To-Consumer Digital Sales Strategies

Businesses have effectively moved away from traditional sales techniques and eagerly seized the opportunities provided by direct-to-consumer (D2C) sales due to the quick progress of digital technology. This transition enables businesses to connect directly with their desired audience, eliminating middlemen and fostering increased individualized engagements. Within this dynamic sector, firms offer various solutions, such as […]
2 min read
0
  1. Shopper & Customer

Is fast fashion fast enough to keep up with consumers?

Fast fashion refers to clothing that is mass-produced in short order to capitalize on current fashion trends. This usually entails using cheap, synthetic materials that lack durability in order to keep prices low, hence the items are generally not worn very often or kept very long and ultimately, commonly end up in landfills. Fast fashion […]
4 min read
0
  1. Channel: Grocery

Kroger Reports Second Quarter 2023 Results and Reaffirms Guidance

The Kroger Co. (NYSE: KR) today reported its second quarter 2023 results, reaffirmed 2023 guidance and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth.
8 min read
0
  1. Shopper & Customer

Pumpkin Spice Becomes Pumpkin on Ice: The Impact of Climate Change on Seasonal Joy

It’s that time of year when the desire for a fall favorite overpowers physical seasonal shifts. That’s right, pumpkin spice is back before the first fall leaf has even hit the ground. Traditionally associated with cozy warmth, pumpkin spice is notably being delivered on ice this year. Climate change and its coinciding weather patterns are […]
4 min read
0
  1. Channel: Ecommerce & Digital

Amazon brand incubator Benitago files for bankruptcy

​[[“value”:” Dive Brief The company has faced a reversal in the rapid growth it saw early in the pandemic as consumer trends shifted in the years since. Published Sept. 1, 2023 An Amazon sign in Seattle. Benitago develops and acquires brands optimized for sale on Amazon. David Ryder / Stringer via Getty Images “]] 
< 1 min read
0
  1. Data & Insights

6 Consumer Trends Shaping 2023 Holiday Shopping

Upcoming days to look forward to – Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, Boxing day and New Year’s – which only means one thing for the e-commerce stores. THE BUSIEST SHOPPING SEASON OF THE YEAR. 59% of US consumers planning to shop online this year, and 63% of consumers are planning to spend more […]
5 min read
0
  1. Data & Insights

How to Build a Better Retail Assortment Strategy

A well-curated retail assortment bridges the gap between customer preferences and demand for the products offered, ensuring that each item in your inventory adds value to the customer and your business. Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience. The […]
5 min read
0
  1. Shopper & Customer

No Money No Meals Can Your Customers Afford Dinner

  Consumer spend more money for dinner than any other meal. So, just what does that mean for your retail food outlet?  Restaurants, Grocery stores, Convenience stores all want to increase share of stomach during the PM Daypart specifically dinner.  With inflation disrupting family budgets for food Steven Johnson Grocerant Guru® at Tacoma, WA based […]
4 min read
0
  1. Department: Food

Fresh and Fast Bakery Items Can Drive Frequency and Profits

  There is no doubt that Americans like hand-held food for immediate consumption in every daypart and bakery items will help drive customer frequency top-line sales and bottom-line profits when done right.  Most bakery items offered at fast food restaurants and convenience stores are hand-held and a perfect complement to any daypart meal or simply […]
5 min read
0
  1. Shopper & Customer

In a Shifting Market, Can Direct-to-Store Delivery Help Stabilize CPG?

The consumer packaged goods (CPG) industry is under pressure. While usually defined by stability and consistency, CPG has undergone an upheaval in recent years, driven by pandemic-related adaptations as well as evolving labor and consumer trends. Today, the CPG market is marked by a high degree of uncertainty, with consumers unwilling (or unable) to spend […]
3 min read
0
  1. Data & Insights

Need to know: What is panel data, and why does it matter?

Panels—and the data they generate—have been the gold standard of the research industry for nearly a century now, and they remain the most accurate tool to measure media audiences. Follow along as we break down panel data: What it is, why it’s important and where the future of panels are headed. What’s a panel, exactly? […]
5 min read
0
  1. Media & Marketing

3 Ways Brands are Reimagining Loyalty Programs

Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be top-of-mind for many shoppers today, “value” can have a very different meaning for others. That is why consumers are looking for more diverse and robust programs that provide value in different ways. In […]
2 min read
0
  1. Shopper & Customer

How High Prices and Economic Uncertainty Have Impacted Consumer Behavior

Consumer shopping behavior is changing. Because of an uncertain economic environment and record-high prices, today’s consumers are changing where they shop, when they shop, and how they shop to save money. They’re more reliant on existing tactics like loyalty programs and expanding the set of technological tools they use such as digital coupons, cashback rewards […]
3 min read
0
  1. Shopper & Customer

dunnhumby Study Finds Families Skipping Meals

CHICAGO — Thirty-six percent of U.S. families have skipped meals due to financial reasons in the last year, according to the fourth wave of the dunnhumby Consumer Trends Tracker (CTT) study released on Wednesday. The quarterly study – now completing its first year – also found that 30% of Americans across all age groups reported […]
3 min read
0
  1. Agencies & Vendors

Pivoting for Success: How One Startup Food Brand Drove Rapid Growth by Being Quick on its Feet

The pivot. It’s a term coined by Eric Ries in his bestselling book, The Lean Startup, and has been part of the entrepreneurial dialogue ever since. It refers to the ability to abruptly and quickly change the direction of your business when the need arises. For CPG startups, the ability to pivot is essential, as […]
7 min read
0
  1. Shopper & Customer

How To Navigate The Generation Gap with Relationship Marketing

When it comes to marketing to a mass audience, there’s no such thing as one-size-fits-all.  This is particularly true when taking into consideration generational differences. From how we use technology, to how we interact with brands, to what motivates us to buy, different age groups have different preferences. Whether brands recognize these differences, and how […]
3 min read
0
  1. Media & Marketing

C-Stores Keys to Growing Foodservice Sales and Profits

  Today consumers are looking for more than just a quick snack, meal, or treat they are looking to maximize every foodservice encounter with multiple solutions.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®; mix and match meal component bundling is the key driver of the continued growth within the grocerant […]
4 min read
0
  1. Data & Insights

Your job just got easier with instant charts 

We know how it is. Headlines, pipelines, deadlines – repeat.  Consumer trends move at neck-breaking speed, and with less time and more work becoming the norm, you need data you can trust before you make any decisions. And you need it now.   That’s where GWI comes in. We’re here to make unlocking valuable insights and […]
2 min read
0
  1. Channel: Restaurants

Chick-fil-A Winning with Interactive Participatory Branding

  Do consumers know what your company stands for, sells, or supports?  Do consumers know what images, logos, or design elements that that will make your company and its products top of mind with them?  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® if your customers do not know, you had […]
4 min read
0
  1. Channel: Grocery

Kroger Reports First Quarter 2023 Results and Reaffirms Full-Year Identical Sales Without Fuel and Adjusted EPS Guidance

Company Release – 6/15/2023 First Quarter Highlights  CINCINNATI, June 15, 2023 /PRNewswire/ — The Kroger Co. (NYSE: KR) today reported its first quarter 2023 results, reaffirmed 2023 guidance for identical sales without fuel and adjusted EPS and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth. Comments from Chairman and […]
8 min read
0
  1. Shopper & Customer

What’s a Food Brand worth if you’re not Growing

  Consumers are dynamic not static and brands must be as dynamic as consumers or their value to consumers will ebb, sales slide, and growth will be stymied. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® it is at the intersection of innovation and consumer trends that brands must be looking […]
4 min read
0
  1. Shopper & Customer

Consumer Trends 2023: wellness, celebrity brands, and TikTok

Recorded May 16, 2023. The New Consumer‘s founder and editor-in-chief, Dan Frommer, shares key takeaways from his latest consumer trends report, including the state of online grocery, TikTok’s role in driving commerce, and the rise in popularity of celebrity brands. Dan Frommer on the increasingly popular concept of food as medicine: “We’ve seen, of course, […]
3 min read
0
  1. Shopper & Customer

What is the marketing mix and how can you use it?

The marketing mix is a strategy for considering the different elements that go into promoting a brand and its products.  It offers broad guidelines for putting the right products in the right place, at the right time, and price.  Originally comprised of 4 key basic marketing categories known as the 4 “P”s (product, place, price, […]
5 min read
0
  1. Technology & Innovation

How Grocers Can Leverage AI to Retain Customers Amidst a Price War With Discounters

While inflation has been on the mind of everyone through 2022 and into this year, we recently have been hearing whispers of possible deflation in the near future. Naturally, this has many small retailers and grocers wondering what they would do to survive if that comes to pass. Starting in 2020, we saw larger retailers […]
3 min read
0
  1. Technology & Innovation

Managing Internal Risk Tolerances To Innovation

Anything perceived as new to an established organization system naturally feels risky. Large companies focus huge resources to operate with excellence, so while innovation teams are often pushing forward into new spaces, the rest of the organization that has to make those ideas come to life can be naturally and properly hesitant about going after […]
6 min read
0
Advertisement

Trending Topics

Editor’s Choice

  1. Channel: Grocery
  2. Channel: Mass
  3. Department: Adult Beverage
  4. Department: Beverage
  5. Department: HBC
  6. ESG
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Retailer Media
  10. Agencies & Vendors
  11. Retail Ecosystem
  12. Data & Insights
  13. Shopper & Customer
  14. Trends & External Forces
  15. Retail Operations
  16. Operations & Supply Chain
  17. Stores & Formats

Hy-Vee launches RedMedia omnichannel retail media network

Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas. The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online […]
Written by
  1. Channel: Delivery
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Channel: Grocery - Natural
  5. Department: Food
  6. Acquisitions, Divestitures & Mergers
  7. Corporate Finance
  8. Partnerships & Alt Profit
  9. Shopper & Customer
  10. Start Ups
  11. Technology & Innovation
  12. Trends & External Forces
  13. Associates & Employees
  14. Operations & Supply Chain
  15. Stores & Formats

Instacart stock languishes after IPO

Instacart saw its share price erode in the two days following its initial public offering, after it rose 12.7% in its first day of trading on the NASDAQ exchange. The stock settled down to just slightly over its IPO price of $30 per share on Wednesday, its first full day on the exchange, then ranged […]
Written by
  1. Retailer Media

Retail Media Metrics

#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […]
Written by
  1. Holiday & Events
  2. Trends & External Forces
  3. Holiday & Events

The big chill: Holiday retail sales 2023 expected to slow

Experts predict slow growth in 2023 holiday sales as consumers tighten their belts in a tough economy, but e-commerce will remain a bright spot. Stores are filling with displays of holiday decorations and holiday-themed merchandise as retailers eagerly prepare for the annual shopping surge, but consumers may not be as excited. Forecasts for 2023 holiday […]
Written by

Trending

Advertisement