Trends: Consumer

General articles on consumer and shopper trends.

  1. Shopper & Customer

Consumer Trends That Every Brick-and-Mortar Brand Must Respond To

The shopper should set the agenda for your brand — always. Those brands that fall out of touch with consumer tastes become disconnected from those with the sole power to keep you profitable and relevant. This is why Raydiant produced the State of Consumer Behavior 2022 report. By serving up actionable insights into what the […]
3 min read
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  1. Channel: Drug

Walgreens names three to leadership team

DEERFIELD, Ill. — Walgreens announced Wednesday the following key executive positions to its leadership team: Linh Peters, senior vice president and chief marketing officer; Luke Rauch, senior vice president and chief merchandising officer and Bala Visaltha, senior vice president and chief product officer. These additions will begin their new roles in May. “I am thrilled […]
4 min read
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  1. Trends & External Forces

The Queen’s Jubilee: The changing consumer landscape over the next 70 years

As Queen Elizabeth II celebrates her platinum jubilee, we look forward to the trends that will define the next 70 years and the changing consumer landscape to which brands will need to adapt. Major changes in Britain when Elizabeth became Queen By 1952, Britain’s position in the world was changing, with imperial rule having been […]
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  1. Technology & Innovation

During #RICE22, Attendees Can Dive Deep, Go Broad or Both

Perhaps you’re laser-focused on discovering ways to maximize ecommerce revenue; perhaps you seek store designs that promote experiential retail, but on a budget; or maybe you want to determine whether live shopping and the metaverse are a fit for your business. Good news: you can satisfy your curiosity on these and dozens of other topics […]
2 min read
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  1. Media & Marketing

6 of the best marketing campaigns you need to see in 2022

Al Ries, the American marketing guru famously says, “Marketing is not a battle of products, it’s a battle of perceptions.” And he’s right. But successfully shifting consumer perceptions in today’s media landscape is no easy feat.  Fast-moving consumer trends are urging marketers to be bolder in their approach, sparking more data-led campaigns and more audience-centric […]
9 min read
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  1. Shopper & Customer

Nature’s Truth launches adult gummy vitamins

RONKONKOMA, N.Y. – Spring has sprung for Nature’s Truth with the launch of several new gummy vitamins for this leading manufacturer of high-quality wellness products. As the fastest growing gummy broadline brand, Nature’s Truth continues to pioneer innovation with its latest new gummy offerings. “Our primary focus when developing our gummy supplements is on taste, […]
2 min read
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  1. Technology & Innovation

[PODCAST] Let’s talk about the metaverse

In today’s episode, host Andrew Davidson is joined by category and consumer trend experts to discuss the metaverse—the concept of a virtual, 3-D, interactive world that has so many of us intrigued. They filter through the hype, break down what it means for consumers, and discuss how brands should think about the metaverse in the […]
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  1. Shopper & Customer

Marketers’ three keys to more agile media planning

Between rapid news cycles, ever-changing consumer behaviors, and an unclear future as the pandemic continues, adaptability is key for marketing success. To help achieve brand goals, marketers should conduct ongoing media planning throughout the year, versus only once at the start, that puts key audiences at the center of marketing efforts. By establishing always-on, consumer-focused […]
4 min read
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  1. Data & Insights

CPG Product Innovation Begins in the Natural and Amazon Channels

3 Questions Omni-Intelligence Data Can Answer CPG product innovation is at the heart of a successful brand. Without it, your brand gets left behind as consumers seek out products that meet their current needs. Consumer tastes change, trends rise and fall, and other brands change the game. You want your brand to stay relevant. That […]
4 min read
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  1. Trends & External Forces

[PODCAST] The what and why behind a consumer trend

In today’s episode, host Elysha Young shines a spotlight on the science and art of consumer trend forecasting. She is joined by global consumer trend experts to discuss how trends are defined, how companies like Mintel identify new trends and the value of understanding consumer trends. There are a few ways to define a trend […]
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  1. Shopper & Customer

Disruptive brands find unique ways to stay on trend in Latin America

Mintel has examined several brands that are setting themselves apart through the lens of Mintel’s 2022 Global Consumer Trends. Disruptive brands are attracting the attention of consumers and companies alike by tapping into unmet consumer needs. Successful disruptive brands have even established their own categories, which is why they are important to monitor. The pandemic, […]
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  1. Channel: Grocery

Kroger Reports Fourth Quarter and Full-Year 2021 Results

The Kroger Co. (NYSE: KR) today reported its fourth quarter and fiscal year 2021 results and provided 2022 guidance.
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  1. Data & Insights

4 things you probably didn’t know you could do with GWI

From partnership pitches to media planning and marketing, GWI is a research platform for everyone. A space to gather game-changing insights about your consumers as they happen, and share them with teams, clients or partners. Here are 4 clever ways to make your job easier with GWI that you might not know about… 1) Drive […]
6 min read
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  1. Channel: Ecommerce & Digital

Target to Test Curbside Returns and Starbucks Order Pickup

Customers at select Target stores will be able to pick up a Starbucks coffee and make a return without leaving their car later this year. The retailer announced Wednesday that it will start to add those services to Drive Up, its curbside pickup option, at select stores in the fall. It declined to identify store locations or give […]
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  1. Agencies & Vendors

IRI and BCG list CPG Growth Leaders

CHICAGO — IRI and Boston Consulting Group (BCG), a leading global consulting firm, released their 10th annual CPG Growth Leaders study on Wednesday. Findings revealed that the total U.S. CPG industry grew roughly 3% in 2021, versus an expected sharper slowdown from 2020 — a year in which pandemic-driven shifts in consumer behavior drove over 10% CPG growth. The report […]
3 min read
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  1. Trends & External Forces

Ahold Delhaize ends fiscal year on a high note

ZAANDAM, the Netherlands — Ahold Delhaize reported strong fourth-quarter results that beat expectations, helped by increased online sales boosted by the pandemic. A report by Reuters noted that the company’s net sales in the final quarter of 2021 totaled 20.1 billion euros ($22.8 billion), beating a forecast of 19.8 billion euros in a company-compiled poll […]
8 min read
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  1. Shopper & Customer

SPINS Acquires Product Intelligence Innovator Pinto; Doubles-Down as Product Intelligence is Set to Transform Innovation, Merchandising, and Consumer Experiences

Combining SPINS’ industry leading Product Intelligence scale with Pinto’s Product Intelligence Technology is a game changer for brands and retailers Product Intelligence deconstructs on-and-off-label information, translates the data into a common industry language and outputs relevant insights in the form of clear product attributes well recognized by shoppers  Acquisition launches collaborative product content platform for […]
3 min read
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  1. Data & Insights

Fact or fiction: what it actually means to be data-led in 2022

Let’s get the hard truth out the way first: companies need to stop being so data-driven.  You may be wondering (and rightfully so) why GWI – the world’s leading audience insights company – would say something that sounds so fundamentally against the fabric of what we do. Here’s how we see things. Fact: Businesses should […]
4 min read
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  1. Shopper & Customer

Product of the Year USA announces 2022 award winners

NEW YORK — Product of the Year USA, the largest consumer-voted award for product innovation,  has announced the highly anticipated winners of the 2022 Product of the Year Awards. With winners across 40 distinct categories, the products are awarded Product of the Year for outstanding innovation through a national survey of 40,000 American shoppers conducted by Kantar, […]
3 min read
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  1. Data & Insights

Why Brands Need Visibility Into Emerging Consumer Trends on Amazon

Amazon Must Be In Your Omnichannel View Every brand needs to stay competitive, and that means innovating and evolving with their customers’ needs. The only way to understand consumer needs is to pay attention to what they are spending their money on. That’s why you want the most comprehensive view of your shoppers’ habits—and that […]
3 min read
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  1. Shopper & Customer

The Pandemic Permanently Changed Consumer Behavior. Top 3 Retail Lessons for 2022. 

A year ago, we expected an eventual “return to normal,” but as we near 24 months since the onset of the pandemic, one thing is certain: a permanent shift in consumer behavior has taken place. In fact, according to the EY US Future Consumer Index, which has been tracking changing consumer sentiment since the start […]
3 min read
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  1. Technology & Innovation

Tech Companies See ‘Empowered Elders’ As Fertile Growth Territory

Axios reports that “as the pandemic has coaxed older people to get more nimble with technology— even trolling TikTok to check out their grandkids’ posts — tech companies are increasingly catering to their needs … : For seniors, learning to shop online, enjoy social media and use VR headsets can beat back isolation and loneliness […]
2 min read
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  1. Technology & Innovation

Into the metaverse: Can brands bring functional value?

With every form of technology there is a learning curve and adoption cycle before it becomes an everyday concept. Society is still far from a place where the term ‘metaverse’ can be brought up in conversation and not be followed by five follow-up questions. Mintel’s 2022 Global Consumer Trend ‘Flexible Spaces’ highlights that the metaverse […]
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  1. Data & Insights

Retail Traffic Trends #63: Changing consumer trends

Despite lackluster foot traffic on what are usually high traffic days, holiday sales in the U.S increased 11% from 2019. What this data doesn’t capture, is all of the people who bought online but still went to the physical store, whether going inside or curbside, to pick up their order. This week we dive into […]
3 min read
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  1. Technology & Innovation

Omnichannel Brits opt for digital retailers with high street presence

A high street presence is increasingly influencing consumers’ decisions on whether they shop with brands online, according to research from Retail Technology Show, which will take place in London during April. Over 2,000 UK shoppers were surveyed for this. Free delivery was the top consideration that would motivate them to continue to buy from a […]
2 min read
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  1. Media & Marketing

Amazon Appears To Be Losing Search Advantage To Google

Business Insider reports that “Google’s latest e-commerce push appears to be bearing fruit, as new data reveals that more people are starting their online shopping journeys using Google, taking valuable market share away from Amazon. “A pipeline of updates to the search giant’s shopping experience is leading to an increase in Google Shopping transactions, Morgan […]
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  1. Shopper & Customer

How to Increase Retail Sales in 2022 With Virtual Queuing

If the last two years have taught retailers anything, it might be that workforce trends can be just as unpredictable as consumer trends. The industry has always faced challenges in hiring and retaining talent, but the current labor shortage is nearly unprecedented. Workforce struggles paired with customers who are generally more finicky and impatient are […]
2 min read
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  1. Shopper & Customer

5 Things Omnichannel Retailers Need to Pay Attention to This Year

Statistically speaking, the pandemic has had a profound impact on how consumers are making decisions, as well as on the factors that lead to customer love or customer dissatisfaction. In addition to the uptick in online shopping and direct delivery, we’ve also seen consumers embracing new options on everything from where to source their food […]
5 min read
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  1. Technology & Innovation

Top 5 Retailer Sessions That Defined NRF 2022

Photos courtesy of The National Retail Federation   The National Retail Federation’s Big Show 2022 might be over but the insights we gathered from the event will carry us throughout the year. Here are just a few of the best sessions from this year’s roundup of remarkable retail speakers.     Lessons learned from CPG […]
3 min read
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  1. Channel: Dollar/Value
  2. Channel: Dollar/Value
  3. Corporate Strategy
  4. Corporate Finance
  5. Department: Consumer Durables
  6. Media & Marketing
  7. Shopper & Customer
  8. Technology & Innovation
  9. Trends & External Forces
  10. Operations & Supply Chain
  11. Stores & Formats

Dollar General post strong sales gains in first quarter

GOODLETTSVILLE, Tenn. — Dollar General on Thursday reported net sales of $8.8 billion for its fiscal year 2022 first quarter, an increase of 4.2% over the prior-year period. The net sales increase was primarily driven by positive sales contributions from new stores, partially offset by a slight decline in same-store sales and the impact of […]
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  1. Data & Insights
  2. Corporate Strategy
  3. Department: HBC
  4. Media & Marketing
  5. Data & Insights
  6. Shopper & Customer
  7. Trends & External Forces
  8. Merchandising

CVS to launch virtual primary care solution

WOONSOCKET, R.I. — CVS Health announced on Thursday the launch of CVS Health Virtual Primary Care, a new virtual care solution available through a single digital platform. The offering connects CVS Health’s services, clinical expertise, and data for a more coordinated and consumer-centric health care experience. The company said the new solution enables consumers to […]
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  1. Retailer Media
  2. Corporate Strategy
  3. Media & Marketing
  4. Retailer Media
  5. Data & Insights

22% Of Brands Are Unhappy With How They Allocate Their Retail Media Budget. But There’s a Better Way

Retail media networks (RMNs) are an exciting place to run ads, because of the valuable first-party data that retailers have about their customers. RMNs create an ability to target a specific retailer’s customers and provide valuable insights into how people shop. And brands certainly are not hurting for choices. Just last week, Ulta announced a media network and the hotel chain, Marriott, the week prior. 
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  1. Technology & Innovation
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces
  8. Associates & Employees
  9. Merchandising
  10. Operations & Supply Chain
  11. Stores & Formats

Developing a Perfect Store Strategy in 2022

In 2022, the perfect store is rooted in constant evolution — a system that maybe isn’t perfect in every moment, but is agile always, malleable when needed, and capable of critical self-reflection. These innate characteristics of the modern perfect store are supported by, and in return support, the adoption of a few important technologies and […]
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