Trends: Consumer

General articles on consumer and shopper trends.

  1. Shopper & Customer
Businesses have effectively moved away from traditional sales techniques and eagerly seized the opportunities provided by direct-to-consumer (D2C) sales due to the quick progress of digital technology. This transition enables businesses to connect directly with their desired audience, eliminating middlemen and fostering increased individualized engagements. Within this dynamic sector, firms offer various solutions, such as […]
  1. Shopper & Customer
Fast fashion refers to clothing that is mass-produced in short order to capitalize on current fashion trends. This usually entails using cheap, synthetic materials that lack durability in order to keep prices low, hence the items are generally not worn very often or kept very long and ultimately, commonly end up in landfills. Fast fashion […]
  1. Channel: Grocery
The Kroger Co. (NYSE: KR) today reported its second quarter 2023 results, reaffirmed 2023 guidance and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth.
  1. Shopper & Customer
It’s that time of year when the desire for a fall favorite overpowers physical seasonal shifts. That’s right, pumpkin spice is back before the first fall leaf has even hit the ground. Traditionally associated with cozy warmth, pumpkin spice is notably being delivered on ice this year. Climate change and its coinciding weather patterns are […]
  1. Channel: Ecommerce & Digital
​[[“value”:” Dive Brief The company has faced a reversal in the rapid growth it saw early in the pandemic as consumer trends shifted in the years since. Published Sept. 1, 2023 An Amazon sign in Seattle. Benitago develops and acquires brands optimized for sale on Amazon. David Ryder / Stringer via Getty Images “]] 
  1. Data & Insights
Upcoming days to look forward to – Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, Boxing day and New Year’s – which only means one thing for the e-commerce stores. THE BUSIEST SHOPPING SEASON OF THE YEAR. 59% of US consumers planning to shop online this year, and 63% of consumers are planning to spend more […]
  1. Data & Insights
A well-curated retail assortment bridges the gap between customer preferences and demand for the products offered, ensuring that each item in your inventory adds value to the customer and your business. Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience. The […]
  1. Shopper & Customer
  Consumer spend more money for dinner than any other meal. So, just what does that mean for your retail food outlet?  Restaurants, Grocery stores, Convenience stores all want to increase share of stomach during the PM Daypart specifically dinner.  With inflation disrupting family budgets for food Steven Johnson Grocerant Guru® at Tacoma, WA based […]
  1. Department: Food
  There is no doubt that Americans like hand-held food for immediate consumption in every daypart and bakery items will help drive customer frequency top-line sales and bottom-line profits when done right.  Most bakery items offered at fast food restaurants and convenience stores are hand-held and a perfect complement to any daypart meal or simply […]
  1. Shopper & Customer
The consumer packaged goods (CPG) industry is under pressure. While usually defined by stability and consistency, CPG has undergone an upheaval in recent years, driven by pandemic-related adaptations as well as evolving labor and consumer trends. Today, the CPG market is marked by a high degree of uncertainty, with consumers unwilling (or unable) to spend […]
  1. Data & Insights
Panels—and the data they generate—have been the gold standard of the research industry for nearly a century now, and they remain the most accurate tool to measure media audiences. Follow along as we break down panel data: What it is, why it’s important and where the future of panels are headed. What’s a panel, exactly? […]
  1. Media & Marketing
Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be top-of-mind for many shoppers today, “value” can have a very different meaning for others. That is why consumers are looking for more diverse and robust programs that provide value in different ways. In […]
  1. Shopper & Customer
Consumer shopping behavior is changing. Because of an uncertain economic environment and record-high prices, today’s consumers are changing where they shop, when they shop, and how they shop to save money. They’re more reliant on existing tactics like loyalty programs and expanding the set of technological tools they use such as digital coupons, cashback rewards […]
  1. Shopper & Customer
CHICAGO — Thirty-six percent of U.S. families have skipped meals due to financial reasons in the last year, according to the fourth wave of the dunnhumby Consumer Trends Tracker (CTT) study released on Wednesday. The quarterly study – now completing its first year – also found that 30% of Americans across all age groups reported […]
  1. Agencies & Vendors
The pivot. It’s a term coined by Eric Ries in his bestselling book, The Lean Startup, and has been part of the entrepreneurial dialogue ever since. It refers to the ability to abruptly and quickly change the direction of your business when the need arises. For CPG startups, the ability to pivot is essential, as […]
  1. Shopper & Customer
When it comes to marketing to a mass audience, there’s no such thing as one-size-fits-all.  This is particularly true when taking into consideration generational differences. From how we use technology, to how we interact with brands, to what motivates us to buy, different age groups have different preferences. Whether brands recognize these differences, and how […]
  1. Media & Marketing
  Today consumers are looking for more than just a quick snack, meal, or treat they are looking to maximize every foodservice encounter with multiple solutions.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®; mix and match meal component bundling is the key driver of the continued growth within the grocerant […]
  1. Data & Insights
We know how it is. Headlines, pipelines, deadlines – repeat.  Consumer trends move at neck-breaking speed, and with less time and more work becoming the norm, you need data you can trust before you make any decisions. And you need it now.   That’s where GWI comes in. We’re here to make unlocking valuable insights and […]
  1. Channel: Restaurants
  Do consumers know what your company stands for, sells, or supports?  Do consumers know what images, logos, or design elements that that will make your company and its products top of mind with them?  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® if your customers do not know, you had […]
  1. Channel: Grocery
Company Release – 6/15/2023 First Quarter Highlights  CINCINNATI, June 15, 2023 /PRNewswire/ — The Kroger Co. (NYSE: KR) today reported its first quarter 2023 results, reaffirmed 2023 guidance for identical sales without fuel and adjusted EPS and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth. Comments from Chairman and […]
  1. Shopper & Customer
  Consumers are dynamic not static and brands must be as dynamic as consumers or their value to consumers will ebb, sales slide, and growth will be stymied. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® it is at the intersection of innovation and consumer trends that brands must be looking […]
  1. Shopper & Customer
Recorded May 16, 2023. The New Consumer‘s founder and editor-in-chief, Dan Frommer, shares key takeaways from his latest consumer trends report, including the state of online grocery, TikTok’s role in driving commerce, and the rise in popularity of celebrity brands. Dan Frommer on the increasingly popular concept of food as medicine: “We’ve seen, of course, […]
  1. Shopper & Customer
The marketing mix is a strategy for considering the different elements that go into promoting a brand and its products.  It offers broad guidelines for putting the right products in the right place, at the right time, and price.  Originally comprised of 4 key basic marketing categories known as the 4 “P”s (product, place, price, […]
  1. Technology & Innovation
While inflation has been on the mind of everyone through 2022 and into this year, we recently have been hearing whispers of possible deflation in the near future. Naturally, this has many small retailers and grocers wondering what they would do to survive if that comes to pass. Starting in 2020, we saw larger retailers […]
  1. Technology & Innovation
Anything perceived as new to an established organization system naturally feels risky. Large companies focus huge resources to operate with excellence, so while innovation teams are often pushing forward into new spaces, the rest of the organization that has to make those ideas come to life can be naturally and properly hesitant about going after […]

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Editor’s Choice

  1. Channel: Grocery
  2. Channel: Mass
  3. Department: Adult Beverage
  4. Department: Beverage
  5. Department: HBC
  6. ESG
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Retailer Media
  10. Agencies & Vendors
  11. Retail Ecosystem
  12. Data & Insights
  13. Shopper & Customer
  14. Trends & External Forces
  15. Retail Operations
  16. Operations & Supply Chain
  17. Stores & Formats
Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas. The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online […]
  1. Channel: Delivery
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Channel: Grocery - Natural
  5. Department: Food
  6. Acquisitions, Divestitures & Mergers
  7. Corporate Finance
  8. Partnerships & Alt Profit
  9. Shopper & Customer
  10. Start Ups
  11. Technology & Innovation
  12. Trends & External Forces
  13. Associates & Employees
  14. Operations & Supply Chain
  15. Stores & Formats
Instacart saw its share price erode in the two days following its initial public offering, after it rose 12.7% in its first day of trading on the NASDAQ exchange. The stock settled down to just slightly over its IPO price of $30 per share on Wednesday, its first full day on the exchange, then ranged […]
  1. Retailer Media
#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […]
  1. Holiday & Events
  2. Trends & External Forces
  3. Holiday & Events
Experts predict slow growth in 2023 holiday sales as consumers tighten their belts in a tough economy, but e-commerce will remain a bright spot. Stores are filling with displays of holiday decorations and holiday-themed merchandise as retailers eagerly prepare for the annual shopping surge, but consumers may not be as excited. Forecasts for 2023 holiday […]