Shopper & Customer Connecting With Your Audience: Direct-To-Consumer Digital Sales Strategies Businesses have effectively moved away from traditional sales techniques and eagerly seized the opportunities provided by direct-to-consumer (D2C) sales due to the quick progress of digital technology. This transition enables businesses to connect directly with their desired audience, eliminating middlemen and fostering increased individualized engagements. Within this dynamic sector, firms offer various solutions, such as […] Retail Minded September 20, 2023September 20, 2023 2 min read ConsumersData & InsightsShoppersTargetESG and CSRTechnology & InnovationTrends: ConsumerPricing & PromotionsMarketing: Social MediaMarketing: Direct & Personalization 0 Saving Bookmark this article Bookmarked
Shopper & Customer Is fast fashion fast enough to keep up with consumers? Fast fashion refers to clothing that is mass-produced in short order to capitalize on current fashion trends. This usually entails using cheap, synthetic materials that lack durability in order to keep prices low, hence the items are generally not worn very often or kept very long and ultimately, commonly end up in landfills. Fast fashion […] Mintel September 18, 2023September 18, 2023 4 min read ConsumersDept. ApparelSustainabilityShoppersEconomyTechnology & InnovationReturnsMarketing: Loyalty & SubscriptionTrends: ConsumerPricing & PromotionsTrends: Food and BeverageMarketing: In StoreHealth & WellnessMarketing: TradeDept. NonfoodDept. LaundryAssociates 0 Saving Bookmark this article Bookmarked
Shopper & Customer Inflation hits back-to-school shopping, forcing many to cut back Inflation forces most consumers to cut back on back-to-school shopping Dana Hummel September 14, 2023September 14, 2023 2 min read ConsumersHoliday & EventsEconomyShoppersDept. ApparelBrick and MortarPricing & PromotionsMarketing: TradeOperations & Supply ChainConsultingOwned Brands (Private Label)Predictions and ForecastsTechnology & InnovationTrends: Consumer 0 Saving Bookmark this article Bookmarked
Channel: Grocery Kroger Reports Second Quarter 2023 Results and Reaffirms Guidance The Kroger Co. (NYSE: KR) today reported its second quarter 2023 results, reaffirmed 2023 guidance and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth. Kroger September 8, 2023September 8, 2023 8 min read KrogerResults & InvestmentDept. FuelShoppersPredictions and ForecastsEconomyGovernmentSustainabilityHealth & WellnessInclusivityConsumersDept. FreshMergersStrategyRegional GroceryDept. DairyOperations & Supply ChainCOVID19PartnershipsPress ReleasePhilanthropyOwned Brands (Private Label)Dept. PharmacyDept. GroceryExecutivesMarketing: Direct & PersonalizationWeatherReturnsTargetUnileverDeliveryDivestituresData & InsightsDept. PerimeterDept. Natural / OrganicESG and CSRHomeChefVendorsTrends: ConsumerPricing & PromotionsMarketing: Retail MediaMarketing: Loyalty & Subscription 0 Saving Bookmark this article Bookmarked
Department: Beverage Coffee momentum continues at Smucker Executives discuss consumer trends and new coffee formats. Food Business News September 7, 2023September 7, 2023 < 1 min read Dept. BeverageConsumersTrends: ConsumerExecutives 0 Saving Bookmark this article Bookmarked
Shopper & Customer Pumpkin Spice Becomes Pumpkin on Ice: The Impact of Climate Change on Seasonal Joy It’s that time of year when the desire for a fall favorite overpowers physical seasonal shifts. That’s right, pumpkin spice is back before the first fall leaf has even hit the ground. Traditionally associated with cozy warmth, pumpkin spice is notably being delivered on ice this year. Climate change and its coinciding weather patterns are […] Mintel September 6, 2023September 6, 2023 4 min read ConsumersDept. BeverageWeatherRestaurantsHealth & WellnessUnileverInternational - North AmericaMarketing: Social MediaESG and CSRCOVID19Data & InsightsTargetTwitterMeta (Facebook)DeliveryDept. OTCEconomyTrends: ConsumerTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Amazon brand incubator Benitago files for bankruptcy [[“value”:” Dive Brief The company has faced a reversal in the rapid growth it saw early in the pandemic as consumer trends shifted in the years since. Published Sept. 1, 2023 An Amazon sign in Seattle. Benitago develops and acquires brands optimized for sale on Amazon. David Ryder / Stringer via Getty Images “]] RetailDive September 2, 2023September 2, 2023 < 1 min read AmazonBankruptcyConsumersTrends: ConsumerCOVID19Acquisition 0 Saving Bookmark this article Bookmarked
Data & Insights 6 Consumer Trends Shaping 2023 Holiday Shopping Upcoming days to look forward to – Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, Boxing day and New Year’s – which only means one thing for the e-commerce stores. THE BUSIEST SHOPPING SEASON OF THE YEAR. 59% of US consumers planning to shop online this year, and 63% of consumers are planning to spend more […] Latest Shipment August 31, 2023August 31, 2023 5 min read Data & InsightsConsumersDeliveryHoliday & EventsShoppersTrends: ConsumerMarketing: Social MediaESG and CSRStrategyEconomyDept. NonfoodCustomer ExperienceTrends: FinanceTikTokBNPLAmazonThick Datasocial commerceData VisualizationPricing & PromotionsMeta (Facebook)Predictions and ForecastsSustainabilityCompetitionOperations & Supply ChainMarketing: Loyalty & SubscriptionBrick and MortarTargetTechnology & InnovationConsultingShopifyMetaverseMarketing: UGCMarketing: TradeTrends: Retail 0 Saving Bookmark this article Bookmarked
Data & Insights How to Build a Better Retail Assortment Strategy A well-curated retail assortment bridges the gap between customer preferences and demand for the products offered, ensuring that each item in your inventory adds value to the customer and your business. Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience. The […] Wiser Retail Strategies August 29, 2023August 29, 2023 5 min read Technology & InnovationAIMerchandisingShoppersStrategyData & InsightsOperations & Supply ChainPredictions and ForecastsTargetCustomer ExperienceConsumersCompetitionTrends: RetailMarketing: Loyalty & SubscriptionDept. NonfoodTrader JoesDept. ApparelMarketing: Direct & PersonalizationVendorsTrends: ConsumerMarketing: UGCMarketing: Social MediaESG and CSRHome DepotMarketing: In StoreWalmartAmazonAssociatesBrick and MortarDept. Fresh 0 Saving Bookmark this article Bookmarked
Shopper & Customer No Money No Meals Can Your Customers Afford Dinner Consumer spend more money for dinner than any other meal. So, just what does that mean for your retail food outlet? Restaurants, Grocery stores, Convenience stores all want to increase share of stomach during the PM Daypart specifically dinner. With inflation disrupting family budgets for food Steven Johnson Grocerant Guru® at Tacoma, WA based […] Grocerant Guru August 18, 2023August 18, 2023 4 min read ConsumersDept. GroceryShoppersData & InsightsInsight ProvidersMarketing: Social MediadunnhumbyMarketing: Retail MediaBig DataResults & InvestmentBrick and MortarOmnichannelEconomyESG and CSRTechnology & InnovationMarketing: Loyalty & SubscriptionMeta (Facebook)Pricing & PromotionsMarketing: Direct & PersonalizationSustainabilityRestaurantsDept. Center StorePepsiCoMarketing: In StoreTrends: ConsumerDept. FrozenAssociates 0 Saving Bookmark this article Bookmarked
Department: Food Fresh and Fast Bakery Items Can Drive Frequency and Profits There is no doubt that Americans like hand-held food for immediate consumption in every daypart and bakery items will help drive customer frequency top-line sales and bottom-line profits when done right. Most bakery items offered at fast food restaurants and convenience stores are hand-held and a perfect complement to any daypart meal or simply […] Grocerant Guru August 17, 2023August 17, 2023 5 min read ConsumersDept. BakeryDept. PerimeterDept. GroceryDept. FreshShoppersData & InsightsBrick and MortarMarketing: Social MediaPredictions and ForecastsHealth & WellnessPricing & PromotionsTargetMerchandisingTwitterEconomyMarketing: TradeMeta (Facebook)Marketing: Loyalty & SubscriptionDept. BeverageConsultingInsight ProvidersBig DataESG and CSRThick DataBOPISDeliveryDept. FuelRestaurantsStrategySustainabilityTrends: ConsumerAssociates 0 Saving Bookmark this article Bookmarked
Shopper & Customer In a Shifting Market, Can Direct-to-Store Delivery Help Stabilize CPG? The consumer packaged goods (CPG) industry is under pressure. While usually defined by stability and consistency, CPG has undergone an upheaval in recent years, driven by pandemic-related adaptations as well as evolving labor and consumer trends. Today, the CPG market is marked by a high degree of uncertainty, with consumers unwilling (or unable) to spend […] Mark Delaney August 11, 2023August 11, 2023 3 min read ConsumersData & InsightsAssociatesConsultingShoppersDeliveryCOVID19Brick and MortarOperations & Supply ChainDept. HBCDept. BeverageEconomyDept. ApparelDept. FuelDept. GroceryUnileverDept. Sporting goodsMarketing: Direct & PersonalizationMarketing: Social MediaPartnershipsStrategyTrends: ConsumerAgencies 0 Saving Bookmark this article Bookmarked
Data & Insights Need to know: What is panel data, and why does it matter? Panels—and the data they generate—have been the gold standard of the research industry for nearly a century now, and they remain the most accurate tool to measure media audiences. Follow along as we break down panel data: What it is, why it’s important and where the future of panels are headed. What’s a panel, exactly? […] Nielsen August 9, 2023August 9, 2023 5 min read Big DataData & InsightsMarketing: BroadcastTechnology & InnovationInsight ProvidersConsumersDept. NonfoodStreamingGovernmentPredictions and ForecastsPartnershipsMarketing: Digital MediaMarketing: Retail MediaESG and CSROperations & Supply ChainTargetPodcastsTrends: ConsumerMarketing: UGCMarketing: Social MediaMarketing: OOHAIAssociatesAgencies 0 Saving Bookmark this article Bookmarked
Media & Marketing 3 Ways Brands are Reimagining Loyalty Programs Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be top-of-mind for many shoppers today, “value” can have a very different meaning for others. That is why consumers are looking for more diverse and robust programs that provide value in different ways. In […] Retail TouchPoints August 8, 2023August 8, 2023 2 min read Marketing: Loyalty & SubscriptionConsumersRestaurantsSustainabilityPricing & PromotionsNFTCryptoConsultingDept. BeverageMarketing: Social MediaTechnology & InnovationShoppersMarketing: TradeAssociatesMetaverseThick DataDeliveryOperations & Supply ChainTrends: TechDept. Toys & GamesDept. NonfoodTrends: Consumer 0 Saving Bookmark this article Bookmarked
Shopper & Customer How High Prices and Economic Uncertainty Have Impacted Consumer Behavior Consumer shopping behavior is changing. Because of an uncertain economic environment and record-high prices, today’s consumers are changing where they shop, when they shop, and how they shop to save money. They’re more reliant on existing tactics like loyalty programs and expanding the set of technological tools they use such as digital coupons, cashback rewards […] Michelle Wood August 4, 2023August 4, 2023 3 min read ConsumersPricing & PromotionsMarketing: TradeEconomyWeatherShoppersThick DataTechnology & InnovationDept. NonfoodMarketing: Loyalty & SubscriptionTrends: ConsumerData & InsightsSustainabilityPartnershipsPredictions and ForecastsMarketing: In StoreOwned Brands (Private Label) 0 Saving Bookmark this article Bookmarked
Shopper & Customer dunnhumby Study Finds Families Skipping Meals CHICAGO — Thirty-six percent of U.S. families have skipped meals due to financial reasons in the last year, according to the fourth wave of the dunnhumby Consumer Trends Tracker (CTT) study released on Wednesday. The quarterly study – now completing its first year – also found that 30% of Americans across all age groups reported […] MMR August 2, 2023August 7, 2023 3 min read ConsumersdunnhumbyBig DataMarketing: Retail MediaInsight ProvidersDept. GroceryMarketing: Social MediaResults & InvestmentShoppersOmnichannelDept. NonfoodMarketing: Loyalty & SubscriptionEconomyMeta (Facebook)Marketing: In StoreBrick and MortarESG and CSRDept. Center StoreDept. FrozenDeliveryTrends: ConsumerPricing & PromotionsSustainabilityTechnology & InnovationMarketing: Direct & PersonalizationAssociates 0 Saving Bookmark this article Bookmarked
Agencies & Vendors Pivoting for Success: How One Startup Food Brand Drove Rapid Growth by Being Quick on its Feet The pivot. It’s a term coined by Eric Ries in his bestselling book, The Lean Startup, and has been part of the entrepreneurial dialogue ever since. It refers to the ability to abruptly and quickly change the direction of your business when the need arises. For CPG startups, the ability to pivot is essential, as […] RangeMe July 29, 2023July 29, 2023 7 min read VendorsWalmartDept. GroceryMarketing: Social MediaRestaurantsConsumersMarketing: UGCAmazonTikTokInclusivityOperations & Supply ChainTechnology & InnovationBrick and MortarTrends: ConsumerExecutivesESG and CSRDept. NonfoodCOVID19Merchandising 0 Saving Bookmark this article Bookmarked
Shopper & Customer How To Navigate The Generation Gap with Relationship Marketing When it comes to marketing to a mass audience, there’s no such thing as one-size-fits-all. This is particularly true when taking into consideration generational differences. From how we use technology, to how we interact with brands, to what motivates us to buy, different age groups have different preferences. Whether brands recognize these differences, and how […] Retail Minded July 14, 2023July 14, 2023 3 min read ConsumersShoppersMarketing: Loyalty & SubscriptionESG and CSRData & InsightsPricing & PromotionsTrends: ConsumerStrategyMarketing: Direct & PersonalizationMarketing: BrandMarketing: ShopperMarketing: Social MediaMarketing: TradeTechnology & InnovationGoogleUnilever 0 Saving Bookmark this article Bookmarked
Shopper & Customer Consumer trends report: Men shop more often than women A new report from Jungle Scout debunks common assumptions about how men and women shop. See the infographic. Future of Commerce July 8, 2023July 8, 2023 < 1 min read ConsumersTrends: ConsumerData Visualization 0 Saving Bookmark this article Bookmarked
Media & Marketing C-Stores Keys to Growing Foodservice Sales and Profits Today consumers are looking for more than just a quick snack, meal, or treat they are looking to maximize every foodservice encounter with multiple solutions. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®; mix and match meal component bundling is the key driver of the continued growth within the grocerant […] Grocerant Guru July 6, 2023July 6, 2023 4 min read Dept. GroceryData & InsightsConsumersGoogleMarketing: Social MediaShoppersBrick and MortarTechnology & InnovationRestaurantsDept. BeverageESG and CSRMeta (Facebook)Marketing: Loyalty & SubscriptionDept. Adult BevMarketing: In StoreDept. FuelDept. NonfoodTwitterTrends: ConsumerThick DataTargetMarketing: Direct & PersonalizationStrategyDept. FreshPartnershipsMarketing: UGCResults & Investment 0 Saving Bookmark this article Bookmarked
Data & Insights Your job just got easier with instant charts We know how it is. Headlines, pipelines, deadlines – repeat. Consumer trends move at neck-breaking speed, and with less time and more work becoming the norm, you need data you can trust before you make any decisions. And you need it now. That’s where GWI comes in. We’re here to make unlocking valuable insights and […] GWI (Global Web Index) June 30, 2023July 11, 2023 2 min read Data VisualizationAIData & InsightsConsumersTechnology & InnovationChatGPTMarketing: Social MediaESG and CSRStrategyDept. NonfoodMarketing: In StoreStore LocationTrends: Consumer 0 Saving Bookmark this article Bookmarked
Channel: Restaurants Chick-fil-A Winning with Interactive Participatory Branding Do consumers know what your company stands for, sells, or supports? Do consumers know what images, logos, or design elements that that will make your company and its products top of mind with them? According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® if your customers do not know, you had […] Grocerant Guru June 30, 2023July 11, 2023 4 min read RestaurantsTechnology & InnovationConsumersAIData & InsightsMarketing: BrandDept. GroceryMarketing: Social MediaMarketing: BroadcastPress ReleasePredictions and ForecastsDept. Toys & GamesMarketing: OOHMarketing: Loyalty & SubscriptionExecutivesDept. NonfoodTrends: Consumer 0 Saving Bookmark this article Bookmarked
Channel: Grocery Kroger Reports First Quarter 2023 Results and Reaffirms Full-Year Identical Sales Without Fuel and Adjusted EPS Guidance Company Release – 6/15/2023 First Quarter Highlights CINCINNATI, June 15, 2023 /PRNewswire/ — The Kroger Co. (NYSE: KR) today reported its first quarter 2023 results, reaffirmed 2023 guidance for identical sales without fuel and adjusted EPS and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth. Comments from Chairman and […] Kroger Press Releases June 15, 2023June 15, 2023 8 min read KrogerResults & InvestmentDept. FuelSustainabilityAssociatesShoppersDept. FreshHealth & WellnessEconomyPredictions and ForecastsGovernmentStrategyDeliveryDept. GroceryOperations & Supply ChainConsumersReturnsDept. PharmacyBrick and MortarOwned Brands (Private Label)ExecutivesDept. Fresh PreparedCOVID19TargetPackagingMergersWeatherMarketing: Direct & PersonalizationAlbertsons / SafewayCompetitionUnileverPress ReleasePartnershipsMarketing: Retail MediaMarketing: BroadcastMarketing: Loyalty & SubscriptionUbereatsESG and CSRTrends: ConsumerData & InsightsDept. PerimeterDept. Natural / Organic84.51 0 Saving Bookmark this article Bookmarked
Shopper & Customer What’s a Food Brand worth if you’re not Growing Consumers are dynamic not static and brands must be as dynamic as consumers or their value to consumers will ebb, sales slide, and growth will be stymied. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® it is at the intersection of innovation and consumer trends that brands must be looking […] Grocerant Guru June 14, 2023June 14, 2023 4 min read ConsumersDept. GroceryBrick and MortarData & InsightsTechnology & InnovationMarketing: Social MediaStore LocationDept. FreshDept. PetPartnershipsMeta (Facebook)TwitterConsultingWalmartExecutivesOperations & Supply ChainResults & InvestmentStrategyTrends: ConsumerESG and CSRAssociates 0 Saving Bookmark this article Bookmarked
Shopper & Customer Adventure and novelty identified as 2023 flavor trends Kerry’s Flavor Insights report reveals 2023 foodservice consumer trends. Food Business News June 1, 2023June 1, 2023 2 min read ConsumersTrends: ConsumerData & Insights 0 Saving Bookmark this article Bookmarked
Shopper & Customer Consumer Trends 2023: wellness, celebrity brands, and TikTok Recorded May 16, 2023. The New Consumer‘s founder and editor-in-chief, Dan Frommer, shares key takeaways from his latest consumer trends report, including the state of online grocery, TikTok’s role in driving commerce, and the rise in popularity of celebrity brands. Dan Frommer on the increasingly popular concept of food as medicine: “We’ve seen, of course, […] Earnest Research May 19, 2023May 19, 2023 3 min read ConsumersMarketing: Social MediaDept. GroceryHealth & WellnessData & InsightsTikTokTrends: ConsumerDept. BeverageDept. ApparelMarketing: In StoreMarketing: Retail MediaDept. FreshAcquisitionDeliveryShoppersDept. DeliEconomyESG and CSRFood DeliveryGoogleDept. HBCMeta (Facebook)Dept. Adult BevPredictions and ForecastsRestaurantsTechnology & InnovationDept. Natural / OrganicDoorDashDept. Fresh PreparedTrends: Food and Beverage 0 Saving Bookmark this article Bookmarked
Shopper & Customer What is the marketing mix and how can you use it? The marketing mix is a strategy for considering the different elements that go into promoting a brand and its products. It offers broad guidelines for putting the right products in the right place, at the right time, and price. Originally comprised of 4 key basic marketing categories known as the 4 “P”s (product, place, price, […] GWI (Global Web Index) May 18, 2023July 11, 2023 5 min read ConsumersHealth & WellnessData & InsightsShoppersTargetMarketing: Social MediaESG and CSRThick DataStrategyStore LocationSpartanNashCompetitionTechnology & InnovationAIResults & InvestmentAssociatesDeliveryBig DataDept. ApparelInternational - UKData VisualizationMarketing: Loyalty & SubscriptionPricing & PromotionsExecutivesTrends: Consumer 0 Saving Bookmark this article Bookmarked
Technology & Innovation How Grocers Can Leverage AI to Retain Customers Amidst a Price War With Discounters While inflation has been on the mind of everyone through 2022 and into this year, we recently have been hearing whispers of possible deflation in the near future. Naturally, this has many small retailers and grocers wondering what they would do to survive if that comes to pass. Starting in 2020, we saw larger retailers […] Francois Chaubard May 17, 2023July 11, 2023 3 min read Technology & InnovationAIShoppersEconomyConsumersOperations & Supply ChainMerchandisingBrick and MortarAssociatesPredictions and ForecastsTrader JoesWalmartSustainabilityStrategyStore LocationHoliday & EventsTargetAmazonExecutivesDept. FreshCOVID19AldiTrends: ConsumerAcquisition 0 Saving Bookmark this article Bookmarked
Shopper & Customer Mobile consumer trends: SMS marketing, mobile wallets on the rise A new study confirms what we’ve known for some time: mobile commerce is mainstream. Find out the growing role smartphones play in customer engagement. Future of Commerce May 15, 2023May 15, 2023 < 1 min read ConsumersTrends: ConsumerMarketing: MobileShoppersMobile commerce 0 Saving Bookmark this article Bookmarked
Technology & Innovation Managing Internal Risk Tolerances To Innovation Anything perceived as new to an established organization system naturally feels risky. Large companies focus huge resources to operate with excellence, so while innovation teams are often pushing forward into new spaces, the rest of the organization that has to make those ideas come to life can be naturally and properly hesitant about going after […] Branding Strategy May 10, 2023July 11, 2023 6 min read Technology & InnovationConsumersMarketing: BrandData & InsightsDept. BeverageStrategyDept. Natural / OrganicPartnershipsExecutivesPredictions and ForecastsDept. NonfoodThick DataShoppersTrends: ConsumerOperations & Supply ChainBig DataESG and CSRBrick and MortarAI 0 Saving Bookmark this article Bookmarked
Channel: Grocery Channel: Mass Department: Adult Beverage Department: Beverage Department: HBC ESG Partnerships & Alt Profit Media & Marketing Retailer Media Agencies & Vendors Retail Ecosystem Data & Insights Shopper & Customer Trends & External Forces Retail Operations Operations & Supply Chain Stores & Formats Hy-Vee launches RedMedia omnichannel retail media network Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas. The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online […] Written by Supermarket News September 22, 2023September 25, 2023 Saving Bookmark this article Bookmarked
Channel: Delivery Channel: Ecommerce & Digital Channel: Grocery Channel: Grocery - Natural Department: Food Acquisitions, Divestitures & Mergers Corporate Finance Partnerships & Alt Profit Shopper & Customer Start Ups Technology & Innovation Trends & External Forces Associates & Employees Operations & Supply Chain Stores & Formats Instacart stock languishes after IPO Instacart saw its share price erode in the two days following its initial public offering, after it rose 12.7% in its first day of trading on the NASDAQ exchange. The stock settled down to just slightly over its IPO price of $30 per share on Wednesday, its first full day on the exchange, then ranged […] Written by Supermarket News September 22, 2023September 25, 2023 Saving Bookmark this article Bookmarked
Retailer Media Retail Media Metrics #30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […] Written by Lisa Goller September 21, 2023September 25, 2023 Saving Bookmark this article Bookmarked
Shopper & Customer Shopper & Customer CPG companies aim to make recycling simpler for consumers Dispelling consumer confusion around plastics recycling, investing in local programs and embracing molecular technologies are some of the current steps the Consumer Brands Association and its members are taking to create a sustainably packaged future. Written by Supermarket Perimeter September 21, 2023September 21, 2023 Saving Bookmark this article Bookmarked
Holiday & Events Trends & External Forces Holiday & Events The big chill: Holiday retail sales 2023 expected to slow Experts predict slow growth in 2023 holiday sales as consumers tighten their belts in a tough economy, but e-commerce will remain a bright spot. Stores are filling with displays of holiday decorations and holiday-themed merchandise as retailers eagerly prepare for the annual shopping surge, but consumers may not be as excited. Forecasts for 2023 holiday […] Written by Future of Commerce September 21, 2023September 21, 2023 Saving Bookmark this article Bookmarked