Trends: Consumer

General articles on consumer and shopper trends.

  1. Shopper & Customer

3 Lessons From the 2023 End-of-Year Shopping Season

The end-of-year season is always a make or break time for e-commerce brands that can accrue earnings that see their businesses through quiet first quarters. Although inflation eased in the third quarter of 2023, the holiday season can be unpredictable and stiff competition will fight you for every sale. Therefore, you must familiarize yourself with […]
4 min read
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  1. Shopper & Customer

How JanSport is Authentically Aligning With Gen Z Consumers

In episode 433 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Alex Reveles, vice president of global brand management at JanSport, a VF Corp backpack and bag brand. Listen in as Reveles discusses her role within JanSport (0:50), why the brand is targeting Gen Z consumers (1:45), and the shopping behaviors this demographic is exhibiting […]
2 min read
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  1. Technology & Innovation

Types of market research: Methods and examples

Here at GWI we publish a steady stream of blogs, reports, and other resources that dig deep into specific market research topics. But what about the folks who’d appreciate a more general overview of market research that explains the big picture? Don’t they deserve some love too? Of course they do. That’s why we’ve created […]
8 min read
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  1. Shopper & Customer

Holiday Shopping Rule of 3’s and Other Leading Consumer Trends This Season

There’s no question that the holidays are a time of joy and celebration. However, for many they can also be a time of stress and anxiety, especially when it comes to personal finances. According to Purchasing Power’s 2023 Consumer Holiday Spending Survey, more than half (56 percent) of lower income U.S. consumers (those earning $75,000 […]
< 1 min read
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  1. Trends & External Forces

Campbell Reports First-Quarter Fiscal 2024 Results

CAMDEN, N.J.–(BUSINESS WIRE)–Campbell Soup Company (NYSE:CPB) today reported results for its first-quarter fiscal 2024 ended October 29, 2023. CEO Comments “Our first-quarter results were in line with our expectations, as we continue to effectively navigate the current consumer landscape, while lapping 15% growth rates from a year ago,” said Mark Clouse, Campbell’s President and CEO. […]
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  1. Shopper & Customer

The Consumer Trends Shaping the Future of the UK Insurance Industry

The UK insurance market has remained resilient throughout the cost-of-living crisis. The essential nature of insurance has protected the industry from the worst of the challenging economic environment. Nine out of ten adults own at least one type of insurance, and even categories of insurance that aren’t seen as necessary e.g. pet or travel, markets […]
5 min read
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  1. Shopper & Customer

Product Substitution: How Savvy Retailers and Manufacturers can Build Supply Chain Resiliency, Reduce Costs and Improve Customer Experiences

When customers place ecommerce orders, the last thing they want is an unhappy surprise. Shipping delays and stockouts lead to frustration and disappointment, especially when logistical problems impact time-sensitive purchases, such as special occasion gifts, event tickets or prescription medications. The letdown customers experience when their orders don’t arrive on time, or at all, results […]
5 min read
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  1. Corporate Strategy

Innovatively Marketing Venerable Brands with Tropicana Brands Group’s Monica McGurk

It’s women’s month on the CPG Guys. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode three for the CPG Guys women’s month 2023. We’re happy to be formal sponsors of NextUp whose mission is to advance all women in […]
2 min read
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  1. Shopper & Customer

Report:  What Grocery Shoppers Want Most From AI 

The latest dunnhumby Consumer Trends Tracker is out, focusing on what consumers want from AI. Among the key conclusions: One third of respondents do not trust AI at all … Only 20% ‘mostly’ or ‘completely’ trust AI … A comparatively higher 31% of consumers under the age of 45 trust AI. •  Top concerns regarding […]
2 min read
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  1. Shopper & Customer

Ontario bill would make it harder for retailers to price gouge

    [[“value”:” Grocery inflation has hit shoppers in Canada harder than in the U.S, with food prices  up 9.1% year-over-year. Now, Ontario is trying to prevent future price gouging from retailers. The Ontario government has introduced legislation that would strengthen consumer protections while also making it easier for businesses to comply with consumer protection […]
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  1. Data & Insights

Unique Holiday Marketing Ideas for Ecommerce brands with Examples

Ho Ho Ho! The holiday season is upon us and it’s time for brands to wipe the dust off the box, get in it and think outside of that box to bring in some quality holiday traffic. Holiday marketing could be very different from marketing throughout the year. Brands need to get all in with their […]
5 min read
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  1. Shopper & Customer

Connecting With Your Audience: Direct-To-Consumer Digital Sales Strategies

Businesses have effectively moved away from traditional sales techniques and eagerly seized the opportunities provided by direct-to-consumer (D2C) sales due to the quick progress of digital technology. This transition enables businesses to connect directly with their desired audience, eliminating middlemen and fostering increased individualized engagements. Within this dynamic sector, firms offer various solutions, such as […]
2 min read
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  1. Shopper & Customer

Is fast fashion fast enough to keep up with consumers?

Fast fashion refers to clothing that is mass-produced in short order to capitalize on current fashion trends. This usually entails using cheap, synthetic materials that lack durability in order to keep prices low, hence the items are generally not worn very often or kept very long and ultimately, commonly end up in landfills. Fast fashion […]
4 min read
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  1. Channel: Grocery

Kroger Reports Second Quarter 2023 Results and Reaffirms Guidance

The Kroger Co. (NYSE: KR) today reported its second quarter 2023 results, reaffirmed 2023 guidance and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth.
8 min read
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  1. Shopper & Customer

Pumpkin Spice Becomes Pumpkin on Ice: The Impact of Climate Change on Seasonal Joy

It’s that time of year when the desire for a fall favorite overpowers physical seasonal shifts. That’s right, pumpkin spice is back before the first fall leaf has even hit the ground. Traditionally associated with cozy warmth, pumpkin spice is notably being delivered on ice this year. Climate change and its coinciding weather patterns are […]
4 min read
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  1. Channel: Ecommerce & Digital

Amazon brand incubator Benitago files for bankruptcy

​[[“value”:” Dive Brief The company has faced a reversal in the rapid growth it saw early in the pandemic as consumer trends shifted in the years since. Published Sept. 1, 2023 An Amazon sign in Seattle. Benitago develops and acquires brands optimized for sale on Amazon. David Ryder / Stringer via Getty Images “]] 
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  1. Data & Insights

6 Consumer Trends Shaping 2023 Holiday Shopping

Upcoming days to look forward to – Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, Boxing day and New Year’s – which only means one thing for the e-commerce stores. THE BUSIEST SHOPPING SEASON OF THE YEAR. 59% of US consumers planning to shop online this year, and 63% of consumers are planning to spend more […]
5 min read
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  1. Data & Insights

How to Build a Better Retail Assortment Strategy

A well-curated retail assortment bridges the gap between customer preferences and demand for the products offered, ensuring that each item in your inventory adds value to the customer and your business. Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience. The […]
5 min read
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  1. Shopper & Customer

No Money No Meals Can Your Customers Afford Dinner

  Consumer spend more money for dinner than any other meal. So, just what does that mean for your retail food outlet?  Restaurants, Grocery stores, Convenience stores all want to increase share of stomach during the PM Daypart specifically dinner.  With inflation disrupting family budgets for food Steven Johnson Grocerant Guru® at Tacoma, WA based […]
4 min read
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  1. Department: Food

Fresh and Fast Bakery Items Can Drive Frequency and Profits

  There is no doubt that Americans like hand-held food for immediate consumption in every daypart and bakery items will help drive customer frequency top-line sales and bottom-line profits when done right.  Most bakery items offered at fast food restaurants and convenience stores are hand-held and a perfect complement to any daypart meal or simply […]
5 min read
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  1. Shopper & Customer

In a Shifting Market, Can Direct-to-Store Delivery Help Stabilize CPG?

The consumer packaged goods (CPG) industry is under pressure. While usually defined by stability and consistency, CPG has undergone an upheaval in recent years, driven by pandemic-related adaptations as well as evolving labor and consumer trends. Today, the CPG market is marked by a high degree of uncertainty, with consumers unwilling (or unable) to spend […]
3 min read
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  1. Data & Insights

Need to know: What is panel data, and why does it matter?

Panels—and the data they generate—have been the gold standard of the research industry for nearly a century now, and they remain the most accurate tool to measure media audiences. Follow along as we break down panel data: What it is, why it’s important and where the future of panels are headed. What’s a panel, exactly? […]
5 min read
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  1. Media & Marketing

3 Ways Brands are Reimagining Loyalty Programs

Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be top-of-mind for many shoppers today, “value” can have a very different meaning for others. That is why consumers are looking for more diverse and robust programs that provide value in different ways. In […]
2 min read
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  1. Shopper & Customer

How High Prices and Economic Uncertainty Have Impacted Consumer Behavior

Consumer shopping behavior is changing. Because of an uncertain economic environment and record-high prices, today’s consumers are changing where they shop, when they shop, and how they shop to save money. They’re more reliant on existing tactics like loyalty programs and expanding the set of technological tools they use such as digital coupons, cashback rewards […]
3 min read
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  1. ESG
  2. Data & Insights
  3. Operations & Supply Chain

Retailers Gain Control of Their Sustainability Goals as the ESG Storm Clouds Start to Gather Over Operations

Using event-driven architecture (EDA), retailers must link essential data at speed and scale throughout their ecosystems near and far to come to grips with now essential environmental, social and governance (ESG) reporting in three key areas. 1. Dead Heading — Optimizing Transportation/Emissions on Every Journey When it comes to transportation within the retail sector, any […]
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  1. Technology & Innovation
  2. Channel: Dollar/Value
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery
  5. Department: Food
  6. Corporate Strategy
  7. Media & Marketing
  8. Shopper & Customer
  9. Technology & Innovation
  10. Trends & External Forces
  11. Retail Operations
  12. Merchandising
  13. Stores & Formats

Why Amazon’s Just Walk Out initiative failed – and why it’s not the end of checkout free technology

It recently emerged that Amazon’s Just Walk Out offering is being dropped from Amazon Fresh stores. However, it’s not checkout-free tech that’s failing, it’s the fact that Amazon’s checkout free solution doesn’t work, especially in grocery retailers, argues Will Glaser, Founder and CEO at Grabango. In the dynamic grocery retail landscape, a transformative wave is […]
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