Media & Marketing Verizon-owned Visible launches Pride Month game show ‘No Straight Answers’ The ‘70s-inspired game show will stream on TikTok, Instagram and YouTube and challenges two teams to games like “LGBTQ&A” and “Slang Slam.” MarketingDive June 1, 2023June 1, 2023 < 1 min read Marketing: SocialTikTokMeta (Facebook)InclusivityDept. Toys & GamesDept. Nonfood 0 Saving Bookmark this article Bookmarked
Channel: Restaurants Chick-fil-A’s ‘Culture of Belonging’ Hit For Being Too Woke Add Chick-fil-A to the list of companies being drawn into the nation’s culture wars. The New York Times reports today – not coincidentally, the beginning of Pride Month – that “Chick-fil-A drew fierce criticism this week from conservatives calling out the fast-food chain for its diversity, equity and inclusion policy and questioning the hiring of […] MorningNewsBeat June 1, 2023June 1, 2023 3 min read RestaurantsInclusivityAssociatesTwitterMarketing: SocialShoppersExecutivesCoca ColaDept. GroceryGovernmentSustainabilityESG and CSR 0 Saving Bookmark this article Bookmarked
Shopper & Customer What is market intelligence and how is it used? If market intelligence feels like one of those buzzwords you should know the ins and outs of but don’t, you’ve come to the right place. In this blog, we’ll run you through a definition of market intelligence, why it’s important, what it’s used for, and an example of how it helped a brand develop a […] GWI (Global Web Index) June 1, 2023June 1, 2023 4 min read ConsumersData & InsightsTechnology & InnovationTargetDept. BeverageMarketing: SocialShoppersExecutivesTikTokInternationalStrategyThick DataPredictions and ForecastsHealth & WellnessPartnerships 0 Saving Bookmark this article Bookmarked
Holiday & Events Lessons & Meditations from the Stoics — with Ryan Holiday Ryan Holiday, an author and media strategist, joins Scott to discuss his latest book, “The Daily Dad: 366 Meditations on Parenting, Love, and Raising Great Kids.” We hear about practicing patience, rethinking our outsized reactions, and teaching discipline. Follow Ryan on Twitter, @RyanHoliday. Scott opens by discussing Nvidia’s journey to become the next $1 trillion […] The Prof G Show June 1, 2023June 1, 2023 < 1 min read Holiday & EventsMarketing: SocialTwitter 0 Saving Bookmark this article Bookmarked
Media & Marketing Content Marketing Strategy Framework: Everything you should know If your job is somehow related to the Ecommerce field, It is almost impossible to not hear the famous quote : Content is king. Bill Gates We can assume that this quote is the primary pillar of “Content Marketing” popularity in this era. Content marketing is an effective way to reach, engage and convert a […] Ecommerce Nation June 1, 2023June 1, 2023 12 min read Marketing: SocialESG and CSRStore LocationShoppersTargetStrategyData & InsightsTechnology & InnovationHealth & WellnessData VisualizationDept. Natural / OrganicOperations & Supply ChainMeta (Facebook)SustainabilityMarketing: Direct & PersonalizationResults & InvestmentConsumersMarketing: Loyalty & SubscriptionAcquisitionStreamingMarketing: Retail MediaDept. NonfoodDept. ApparelConsultingAssociatesMarketing: Digital MediaPricing & PromotionsPartnershipsNestleMergersDept. HBCPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Trends & External Forces Michael Phelps to speak at NACDS Foundation Dinner ARLINGTON, Va. — The NACDS Foundation announced on Tuesday that 28-time Olympic Gold Medalist and mental health advocate Michael Phelps will be the speaker at the 25th NACDS Foundation Dinner, which will be held on Saturday, August 12, at the Marriott Marquis San Diego Marina. A reception is scheduled to be held from 6:30 p.m. […] MMR June 1, 2023June 1, 2023 2 min read Health & WellnessInternationalPartnershipsMarketing: SocialHoliday & EventsExecutives 0 Saving Bookmark this article Bookmarked
Technology & Innovation Six Flags preps first amusement park micro market launch featuring Amazon Just Walk Out technology Six Flags is set to become the first theme park operator to pilot Amazon’s Just Walk Out technology, with the aim of reducing wait times for customers wanting to purchase food and drinks. It will soft launch the tech at its theme park in New Jersey on 1st June. A similar roll-out is planned later […] Retail Technology Innovation Hub May 31, 2023May 31, 2023 2 min read Technology & InnovationTech: CashierlessAmazonInternational - UKPartnershipsCoca ColaMarketing: SocialTwitterShoppersDept. GroceryDept. FreshBrick and MortarStore LocationDept. BeverageDept. BakeryDept. Perimeter 0 Saving Bookmark this article Bookmarked
Retail Operations Ingka Group boosts Ikea omnichannel credentials as it snaps up supply chain technology provider Made4net Ingka Investments, the investment arm of Ingka Group (the largest owner and operator of Ikea stores in 31 countries) has acquired Made4net, a US-based supply chain software solution provider. Financial terms of the deal were not disclosed. It says that the move will increase the capacity needed for a successful end-to-end customer offering, making it […] Retail Technology Innovation Hub May 31, 2023May 31, 2023 2 min read OmnichannelOperations & Supply ChainShoppersMarketing: SocialTechnology & InnovationTwitterResults & InvestmentBrick and MortarAssociatesExecutivesData & Insights 0 Saving Bookmark this article Bookmarked
Department: Nonfood At Home Taps Walmart Vet for Top Merchandising Role At Home has named Jeff Evans as President and Chief Merchandising Officer, effective June 19. Evans will leverage 32 years of industry experience including ecommerce, brand building, product development, sourcing and identifying business opportunities, to help the home décor retailer advance its business. Evans has held senior leadership positions at Walmart for 15 years, most […] Retail TouchPoints May 31, 2023June 1, 2023 < 1 min read WalmartMerchandisingExecutivesShoppersDept. ApparelMarketing: SocialOmnichannelData & InsightsDept. NonfoodDept. Toys & GamesPredictions and ForecastsStrategyBrick and MortarAssociates 0 Saving Bookmark this article Bookmarked
Technology & Innovation The Innovation Conversation: Travels With Tom The continuing goal of “The Innovation Conversation” is to explore some facet of the fast-changing, technology-driven retail landscape and how it affects businesses and consumers. It is, we think, fertile territory … and one that Tom Furphy – a former Amazon executive who led the team that developed Amazon Fresh, and currently CEO and Managing […] MorningNewsBeat May 31, 2023May 31, 2023 < 1 min read Technology & InnovationConsumersAmazonDept. FreshMarketing: SocialExecutivesDept. Adult BevDept. BeverageDept. GroceryPartnershipsPodcastsPredictions and ForecastsResults & InvestmentTrends: Retail 0 Saving Bookmark this article Bookmarked
Corporate Finance Wednesday Eye-Opener: The More Things Change A gentleman named James Eagle – described as a “data storyteller and investment writer” and founder of marketing content firm Eeagli – is out with a video that illustrates the evolution of the digital economy through the most popular websites since 1993. It is the very definition of an Eye-Opener. The post Wednesday Eye-Opener: The […] MorningNewsBeat May 31, 2023May 31, 2023 < 1 min read Marketing: SocialEconomyResults & InvestmentData & Insights 0 Saving Bookmark this article Bookmarked
Corporate Purpose Bud Light Donates $200,000 to LGBTQ+ Organization Advertising Age reports that Anheuser-Busch InBev’s Bud Light brand, reeling from a series of public relations missteps that have sent its market share into an even greater decline that it was seeing before, announced a $200,000 donation to the National LGBT Chamber of Commerce. The donation, according to Ad Age, extends “an existing partnership with […] MorningNewsBeat May 31, 2023May 31, 2023 2 min read CPG: Adult BeverageInclusivityPhilanthropyDept. Adult BevDept. BeverageMarketing: SocialExecutivesShoppersPartnershipsResults & InvestmentESG and CSRAssociates 0 Saving Bookmark this article Bookmarked
Shopper & Customer Q&A with Top Event Producer: Lessons from the Buzziest Media Activations Crystal Anderson got her start in events during her time at Tough Mudder and went on to help produce some of the most frequently cited experiential activations in the retail industry: The Museum of Ice Cream and 29Rooms. These “selfie factories” were consumers’ “first foray into people stepping out from behind their phones and being […] Retail TouchPoints May 31, 2023May 31, 2023 3 min read ConsumersMarketing: SocialTechnology & InnovationDept. FreshDept. PerimeterESG and CSREconomyAcquisitionStrategyStreamingTrends: RetailIndustry Conferences and EventsPartnershipsDept. FrozenStore LocationData & InsightsBrick and Mortar 0 Saving Bookmark this article Bookmarked
Media & Marketing How State Farm meets the challenge of Gen Z marketing with esports The insurance firm’s “Gamerhood Challenge” is returning for a second year with bigger challenges and adding YouTube as a streaming partner. MarketingDive May 31, 2023May 31, 2023 < 1 min read ConsumersStreamingPartnershipsMarketing: SocialMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Shopper & Customer How restaurants can get a slice of Gen Z’s $360B spending power This generation’s prioritization of time, social media and altruism — combined with a comparative mistrust of tech — sets it apart from millennials and Gen X. MarketingDive May 31, 2023May 31, 2023 < 1 min read ConsumersRestaurantsTechnology & InnovationMarketing: SocialESG and CSR 0 Saving Bookmark this article Bookmarked
Media & Marketing The Future of Retail: Rethinking Digital Signage to Improve the In-Store Experience Expectations are never-ending in the retail industry. They’re also ever-changing — even more so in light of recent events. People have different mindsets when entering a brick-and-mortar store. Some people are certainly cautious about in-person interactions, so they’re often in the store for a specific reason. Others might have just stopped in out of happenstance, […] Retail TouchPoints May 31, 2023May 31, 2023 4 min read Marketing: OOHTechnology & InnovationConsumersMarketing: SocialBrick and MortarShoppersMarketing: In StorePredictions and ForecastsTrends: RetailSustainabilityCustomer ExperiencePricing & PromotionsDept. NonfoodThick DataStrategyDept. ApparelPartnershipsMerchandisingHoliday & EventsDept. FreshData & InsightsUnilever 0 Saving Bookmark this article Bookmarked
Channel: Dollar/Value Aldi UK teams with Polytag to gain access to real-time packaging lifecycle information Aldi UK has partnered with recycling technology company Polytag. It will trial the deployment of Polytag’s invisible UV tags onto its packaging, starting from July. With the company’s unique readers installed at the Biffa Teeside recycling centre, Aldi will get insights on the quantity of its packaging that is actually recycled and be able to […] Retail Technology Innovation Hub May 31, 2023May 31, 2023 2 min read PackagingInternational - UKAldiSustainabilityLidlTechnology & InnovationDept. FreshMarketing: SocialData & InsightsBrick and MortarTwitterDept. HBCDept. GroceryDept. NonfoodHealth & WellnessExecutivesPredictions and ForecastsResults & InvestmentDept. Perimeter 0 Saving Bookmark this article Bookmarked
Channel: Restaurants What’s more Important Food or Technology for Restaurants Today At the intersection of meals, menu’s, food sold, and food marketing restaurants are increasingly being pressured by customers to eliminate all pain points that may slow down service or hamper ordering the family’s meal. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “if your restaurant looks more like yesterday than […] Grocerant Guru May 31, 2023May 31, 2023 3 min read RestaurantsDept. GroceryData & InsightsDeliveryMarketing: SocialTechnology & InnovationShoppersCustomer ExperiencePredictions and ForecastsConsultingMeta (Facebook)COVID19TwitterExecutivesESG and CSRDept. NonfoodResults & InvestmentStrategyAssociates 0 Saving Bookmark this article Bookmarked
Media & Marketing Digital Advertising On The Go with Uber Advertising’s Dr. Mark Grether The CPG Guys are joined in this episode by Dr. Mark Grether, VP & General Manager of Uber Advertising which includes all offerings to help merchants, brands, and other advertisers to reach its highly engaged user base across Mobility and Delivery in 32 markets. Follow Dr. Mark Grether on LinkedIn at: https://www.linkedin.com/in/dgrether/Follow Uber on LinkedIn […] The CPG Guys May 31, 2023May 31, 2023 2 min read Marketing: SocialPodcastsTechnology & InnovationMarketing: Retail MediaCustomer ExperienceStrategyPredictions and ForecastsPartnershipsDeliveryData & Insights 0 Saving Bookmark this article Bookmarked
Department & Category Marks and Spencer blasted by elderly customers as it goes cashless in automated cafes Marks and Spencer has come under fire from disgruntled elderly customers after closing traditional counters in eight digital cafes, including at two of the retailer’s megastores. With orders placed via touchscreens, staff are now focused on making food and drinks rather than taking orders, with customers alerted when their order is ready. Elderly shoppers have […] Retail Technology Innovation Hub May 31, 2023May 31, 2023 2 min read ShoppersMarketing: SocialTwitterBrick and MortarInternational - UKTechnology & InnovationDept. GroceryLegal & CriminalInclusivityAssociates 0 Saving Bookmark this article Bookmarked
Data & Insights Next-Gen DTC: 4 Tips for the New DTC Growth Journey It’s been more than a decade since the direct-to-consumer (DTC) business model forever changed the world of consumer brands. With an iconic cohort of industry disruptors, including Warby Parker, Casper, and Harry’s, the model paved the way for an explosion of businesses built upon direct and authentic relationships with their customers and, in some cases, […] Alex Song May 30, 2023May 31, 2023 4 min read AITechnology & InnovationData & InsightsAcquisitionShoppersConsumersCompetitionSustainabilityMerchandisingResults & InvestmentTargetCOVID19Dept. ApparelReturnsWarby ParkerESG and CSRDept. NonfoodMarketing: SocialTrends: RetailAmazonBrick and MortarTech: AIMetaversePredictions and ForecastsExecutivesOperations & Supply ChainMarketing: In Store 0 Saving Bookmark this article Bookmarked
Shopper & Customer Doing damage control: How to deal with a reputation crisis According to actor Keith David, “publicity is publicity, controversy and all that, it’s all good”. Most marketers and business leaders would probably disagree. A lot of us like hearing about controversy, but we don’t necessarily want to be associated with it. If the news blacklisted our favorite clothing line, chances are we’d be less keen […] GWI (Global Web Index) May 30, 2023May 30, 2023 6 min read ConsumersMarketing: SocialData & InsightsDept. ApparelShoppersLegal & CriminalPhilanthropyData VisualizationGovernmentDept. BeverageSustainabilityESG and CSRPartnershipsAssociatesExecutivesInternational - UKStrategyTechnology & InnovationDept. GroceryKellogg'sMarketing: UGCTargetOwned Brands (Private Label)Operations & Supply ChainEconomyMarketing: Loyalty & SubscriptionMarketing: BrandCPG: Adult BeverageDept. PaperDept. NonfoodWeather 0 Saving Bookmark this article Bookmarked
Media & Marketing LinkedIn emphasizes the power of networking in global push Created with Droga5, “Find Your In” includes a minute-long spot and creator-led activation and arrives following a major round of layoffs at the company. MarketingDive May 30, 2023May 30, 2023 < 1 min read Marketing: Social 0 Saving Bookmark this article Bookmarked
Data & Insights Talk data to me, LinkedIn: trust, authenticity, and data-led decisions In this series, Talk data to me, we chat with leaders from the world’s biggest brands and agencies about how they’re using insights to drive their business strategies. We caught up with Anne-Sophie Pereira De Sá, strategic insights analyst at LinkedIn in the EMEA region, to get her thoughts on the attention economy, the rise […] GWI (Global Web Index) May 30, 2023May 30, 2023 3 min read Data & InsightsMarketing: SocialTechnology & InnovationAIConsumersEconomyChatGPTCompetitionMarketing: Direct & PersonalizationPredictions and ForecastsStrategyTargetTech: AIAgencies 0 Saving Bookmark this article Bookmarked
CPG: Beverage Amazon’s Cashierless Checkout Tech Makes Inroads at Events Venues Amazon is continuing to expand the reach of its Just Walk Out (JWO) cashierless checkout tech with a particular focus on events-based venues. Two Six Flags theme parks will feature new cashierless stores where fans can buy park essentials without waiting in line, and at the Coors Field stadium in Colorado, fans can now purchase […] Retail TouchPoints May 30, 2023May 31, 2023 3 min read AmazonTechnology & InnovationTech: CashierlessShoppersBrick and MortarCPG: Adult BeverageDept. Adult BevGovernmentCoca ColaMarketing: SocialInternationalDept. BeverageWhole FoodsStore LocationRestaurantsConsumersDept. BakeryDept. FreshExecutivesInternational - UKMarketing: In StorePricing & Promotions 0 Saving Bookmark this article Bookmarked
Media & Marketing Sponsored Content: an ultimate guide with Examples Content is “soldier”! There is a famous quote we have all heard: “Content is king” written by Bill Gates. But it is not always true. In the fierce competition of the digital era, companies are fighting to get more visibility, brand authenticity, and market share using “content”. It is a battlefield in which the contents […] Ecommerce Nation May 30, 2023May 30, 2023 9 min read Marketing: SocialData & InsightsTargetGovernmentMeta (Facebook)PodcastsLegal & CriminalESG and CSRDept. Natural / OrganicConsumersPartnershipsRestaurantsStrategyMarketing: UGCTwitterHealth & WellnessData VisualizationMarketing: BroadcastStore LocationPricing & PromotionsReturnsCompetitionSustainabilityHoliday & EventsPredictions and ForecastsMarketing: Loyalty & SubscriptionResults & Investment 0 Saving Bookmark this article Bookmarked
Channel: Mass Your Views: Why The Content Guy Is Going To Hell I’m conflicted about continuing this conversation, mostly because I do not want to go down a rabbit hole from which there is no escape, and I do not want to take MNB in a direction that undermines its purpose. But, this started as a business story, and so I’m going to take the risk. Last […] MorningNewsBeat May 30, 2023May 30, 2023 4 min read TargetBrick and MortarAssociatesInclusivityMerchandisingSustainabilityMarketing: SocialMarketing: ShopperLegal & CriminalExecutivesESG and CSRDept. DairyDept. Beverage 0 Saving Bookmark this article Bookmarked
Department & Category Grocerant Guru’s 10 2023 Tools for your Food Marketing Tool Kit The value of a product or brand at times diminishes in consumer relevance. The vernacular of the consumer is ever evolving and the vernacular of your brand must as well. Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® understands that the consumer is dynamic not static. Here are 10 clues to keep […] Grocerant Guru May 30, 2023May 30, 2023 3 min read Dept. GroceryConsumersData & InsightsDept. NonfoodDept. ApparelInternationalMarketing: SocialInclusivityTwitterMarketing: BrandMarketing: BroadcastMeta (Facebook)RestaurantsCoca Cola 0 Saving Bookmark this article Bookmarked
Data & Insights Talk data to me, SeeHer: gender representation, ads to challenge stereotypes, and AI In this series, Talk data to me, we chat with leaders from the world’s biggest brands and agencies about how they’re using insights to drive their business strategies. We caught up with Latha Sarathy, Chief Research Officer of the Association of National Advertisers and EVP of Analytics, Insights, and Measurement for SeeHer, the ANA’s global […] GWI (Global Web Index) May 30, 2023May 30, 2023 5 min read Technology & InnovationConsumersData & InsightsAIInclusivityPredictions and ForecastsMarketing: SocialAgenciesStrategyStreamingTrends: MarketingExecutivesPartnershipsMarketing: Digital MediaInternational 0 Saving Bookmark this article Bookmarked
Data & Insights ChatGPT is Now Guiding Consumer Decisions; What Does it Mean for Brands? Among the hallmarks of direct-to-consumer (DTC) e-commerce is the ability to learn, directly from the consumer, what helped guide their purchase decision. Over the years, such insights have given DTC brands the jump on many up-and-coming marketing channels, including podcasts, Snapchat, TikTok … and at this moment, ChatGPT. Within the past few months, consumer responses […] Matt Bahr May 30, 2023May 30, 2023 3 min read AITechnology & InnovationConsumersChatGPTMarketing: SocialMarketing: VoiceData & InsightsDept. NonfoodThick DataMarketing: UGCShoppersSustainabilityShopifyTech: AIStrategyAssociatesPodcastsHealth & WellnessGoogleTikTokDept. Natural / OrganicExecutives 0 Saving Bookmark this article Bookmarked
Shopper & Customer Shopper & Customer Trends & External Forces Adventure and novelty identified as 2023 flavor trends Kerry’s Flavor Insights report reveals 2023 foodservice consumer trends. Written by Food Business News June 1, 2023June 1, 2023 Saving Bookmark this article Bookmarked
Shopper & Customer Channel: Ecommerce & Digital Media & Marketing Shopper & Customer Trends & External Forces Instacart piloting ‘favorite shopper’ feature The feature, which allows consumers to single out their preferred in-store shoppers to fulfill future orders, will roll out in the coming weeks among select users. Dive Brief: Instacart said in a Tuesday blog it will pilot a feature for customers that lets them select their favorite personal shoppers to fulfill online orders. Select customers and personal shoppers […] Written by Grocery Dive May 31, 2023June 1, 2023 Saving Bookmark this article Bookmarked
Stores & Formats Merchandising Owned Brands (Private Label) Stores & Formats Albertsons gives its Signature private brands a single identity The grocer is bringing its Signature Farms, Signature Care and Signature Cafe private labels under its flagship Signature Select brand and has launched a new advertising campaign to promote the expanded product line. Dive Brief: Albertsons announced Wednesday it is bringing its Signature Farms, Signature Care and Signature Cafe private label products under its flagship Signature Select […] Written by Grocery Dive May 31, 2023June 1, 2023 Saving Bookmark this article Bookmarked
Associates & Employees Department: Nonfood Technology & Innovation Trends & External Forces Associates & Employees More Than 1,700 Amazon Employees Plan Walkout Today From the Seattle Times: “More than 1,700 Amazon employees have pledged to walk off the job on Wednesday, demanding more flexibility with remote work and more attention on Amazon’s climate impact. “Of the 1,726 employees who had signed on to participate by Tuesday afternoon, about 830 plan to physically walk out of offices in Amazon’s […] Written by MorningNewsBeat May 31, 2023June 1, 2023 Saving Bookmark this article Bookmarked
Channel: Delivery Channel: Ecommerce & Digital Department & Category Department: Food Data & Insights Technology & Innovation Instacart begins nationwide rollout of ChatGPT search tool The tool allows customers to find products as well as recipes, food prep tips and more using “natural language” instead of keyword-based searches. Dive Brief: Instacart announced Wednesday it has begun the rollout of an artificial intelligence powered search tool that leverages ChatGPT called Ask Instacart. The company said the new capability will scale to all […] Written by Grocery Dive May 31, 2023June 1, 2023 Saving Bookmark this article Bookmarked