Marketing: Social Media

  1. Media & Marketing
Download full TikTok Shop report Access chart in Dash. TikTok Shop could be part of brands’ strategy to get younger shoppers spending on apparel and accessories, a spending segment in which they lag other cohorts. Gen Z adults between 18 to 24 are 3.2x as likely to spend at TikTok Shop than the average shopper, eclipsing […]
  1. Department & Category
  It’s at the intersection of yesterday fast-food restaurant and playground and time starved consumers that today’s consumers is opting for fresh food fast and simple according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  The drive-thru has been a fast-food staple for decades, but the way we get our burgers and […]
  1. Trends & External Forces
Erik and Pete Nordstrom, the CEO and President, respectively, of Nordstrom, want to explore a transaction that would take the company private. In response, the Nordstrom board of directors has authorized the “exploration of possible avenues to enhance shareholder value,” forming a special committee of independent and disinterested directors to evaluate proposals from the Nordstroms […]
  1. Media & Marketing
[Update as of 4/19/2024] Wayfair has provided more details on its inaugural large-format store. The 150,000-square-foot location will open on May 23, 2024 in Wilmette, Ill.’s Edens Plaza. The grand opening celebration that weekend will feature exclusive deals and family-friendly activities for shoppers; further details will be made available here in the run-up to the […]
  1. Media & Marketing
The CPG Guys are joined for this episode by Neil Murphy, Chief Revenue Officer at Bridg, a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren’t part of loyalty or […]
  1. Corporate Strategy
The Children’s Place will get a $90 million unsecured and subordinated loan from Mithaq Capital SPC, a Saudi Arabia-based venture capital firm that had purchased a majority stake in the company in February 2024. That stock acquisition had automatically put The Children’s Place into default on its existing credit agreements; this new financing will “waive […]
  1. Data & Insights
Identity is a big topic in data-driven marketing. Advertisers want to target consumers at the person level, publishers want to monetize their audiences, and identity is crucial to ensure that the “John Smith” the brand is trying to reach and the “John Smith” currently shopping on Amazon, scrolling through TikTok, or searching for a weekend […]
  1. Data & Insights
Webinar Navigating AI in Marketing Mix Modeling:Risk and Rewards Discover how Artificial Intelligence is reshaping the marketing measurement landscape and learn how to leverage that power to optimize your Marketing Mix Modeling approach. Watch the webinar Webinar Navigating AI in Marketing Mix Modeling:Risk and Rewards Watch the webinar Are you ready to explore the transformative […]
  1. Channel: Home Improvement
Lowe’s has partnered with the world’s best-known soccer player, Lionel Messi, and his MLS Club Inter Miami CF, for programs that spotlight Messi’s skills at assisting on the field. Members of both the MyLowe’s Rewards and MVPs Pro Rewards loyalty programs will receive an “assist” in the form of 100 points to bring them closer […]
  1. Technology & Innovation
Two weeks ago, a podcast with a “top 1%” audience, whose listener net worth averaged $2.5 million, asked me to join as a guest. The host was familiar with my work, citing a recent CNBC appearance, and seemed ready to hold an engaging conversation. It seemed worthwhile, except the podcast was fake.  With a bit […]
  1. Media & Marketing
Synthetic biology is a multidisciplinary field of science that combines engineering principles with biology to create new biological systems or to redesign existing natural systems. It involves creating artificial biological systems for practical uses in energy, medicine, and the environment. The main aim is to design biological systems for specific tasks, using genetic engineering to […]
  1. Shopper & Customer
Louisa Serene Schneider did not set out to be a CEO, let alone a founder. But inspiration struck while she was working for a retail-focused hedge fund and realized the lack of safe piercing options for consumers. This white space became even more obvious to Schneider when she was looking for a safe place to […]
  1. Shopper & Customer
Today’s guest post comes from Jim Sheninger, Pharmacy Strategy Officer at GoodRx. Jim describes GoodRx’s emerging pharmacy contracting strategies. In addition to working through pharmacy benefit managers (PBMs), GoodRx now also contracts directly with Walgreens, CVS, and other national and regional pharmacies. These direct agreements are based on acqusition cost, which helps pharmacies stabilize gross […]
  1. Media & Marketing
For retail marketing executives, one area that must not be overlooked is the value of utilizing extremely precise, high-speed, hyperpersonalized direct mail. Despite the rise of digital marketing, direct mail is still broadly utilized by retailers (and other industries) to get marketing messages out to target audiences. This article examines the benefits for retailers in […]
  1. Trends & External Forces
Independent retailer Chaz Chahal has provided an update on recently commenced work to convert a former McColls site to a Morrisons Daily. The Costcutter and Simply Fresh store owner posted on LinkedIn: “Over the last 18 months we have been working diligently to acquire 3… This story continues at Work begins on first of three […]
  1. Data & Insights
Global location intelligence provider, dataplor, has announced a $10.6 million Series A funding round led by Spark Capital. This takes the total raised to date to $20.3 million. The round, which included participation from Quest Venture Partners, Acronym Venture Capital, Circadian Ventures, Two Lanterns Venture Partners and APA Venture Partners, will boost dataplor’s expansion plans, […]
  1. Trends & External Forces
SALEM, OR – The National Association of Chain Drug Stores (NACDS) is applauding the enactment of Oregon House Bill (HB) 4149. The measure, which was signed into law by Governor Tina Kotek (D), promises to help reduce prescription drug costs and preserve Oregonians’ vital access to pharmacy care by holding pharmacy benefit managers (PBM) accountable. […]
  1. Data & Insights
Online shopping continues to grow as a significant part of modern commerce. Data from Forbes Advisor shows that global retail e-commerce sales will hit $6.3 trillion in 2024, making up around a fifth of all retail transactions. The rise of online shopping has been advantageous but has also brought a host of challenges. Consumers, in […]
  1. Media & Marketing
Image courtesy Detoure Detoure, a resale marketplace that curates styles from influencers, will open its first permanent brick-and-mortar thrift store April 20 on Los Angeles’ Melrose Avenue. Over the past three years the site has hosted more than 50 pop-ups across the U.S. that regularly go viral on social media. Launched in 2021, Detoure sources secondhand […]
  1. Media & Marketing
Meta today announced the release of Llama 3, a new set of large language models that it’s immediately baking into its products, including WhatsApp and Messenger.  The company is releasing two smaller models today that it says exceed the performance of its previous Llama 2 model. And it’s still training a third, far more powerful version, […]
  1. Shopper & Customer
  Time-starved consumers are increasingly turning to convenience stores for their prepared food needs, according to new research I’ve been digging into. This is a major win for the c-store industry, which has invested heavily in recent years to develop high-quality, fresh food offerings. The 2024 Convenience Store News Realities of the Aisle Study, surveying […]
  1. Trends & External Forces
Pain management is a critical aspect of healthcare, touching the lives of millions globally. Whether it’s acute pain resulting from injury or chronic pain stemming from conditions like arthritis or neuropathy, effective pain management is essential for improving patients’ quality of life. Within this realm, the pharmaceutical industry plays a significant role, continuously innovating to […]
  1. Technology & Innovation
We’ve all heard the analogy of the boiling frog: when a frog is put into a pot of boiling water, it will instantly jump out. However, when the frog is immersed into a pot of lukewarm water that is slowly brought to a boil, the frog doesn’t sense any danger and ultimately perishes. There’s an […]
  1. Technology & Innovation
It recently emerged that Amazon’s Just Walk Out offering is being dropped from Amazon Fresh stores. However, it’s not checkout-free tech that’s failing, it’s the fact that Amazon’s checkout free solution doesn’t work, especially in grocery retailers, argues Will Glaser, Founder and CEO at Grabango. In the dynamic grocery retail landscape, a transformative wave is […]
  1. Media & Marketing
JCPenney is the latest retailer to reconfigure its rewards program with the debut of a simplified loyalty offering that nearly doubles the rate at which members earn rewards. With this enhanced earning potential, JCPenney estimates that it could return as much as half-a-billion dollars back to its customers in the form of rewards, said Katie […]
  1. Media & Marketing
URBN, parent company of Urban Outfitters, Anthropologie, Free People and FP Movement, will adopt Stripe as its primary payments infrastructure for both online and in-store sales, consolidating the majority of its North American payments volume onto the solution provider. “Payments are a critical link between our brands and millions of URBN customers who expect checkouts […]
  1. Media & Marketing
Sports, unlike all other genres, have the power to attract large, consistent TV viewership—and on set schedules. You’d have to have been living under a rock this past year to have not been exposed to the whirlwind NFL season, which culminated in record viewership for Super Bowl LVII. Regardless of the appeal, however, the immense […]
  1. Channel: Delivery
Gopuff has launched Powered by Gopuff, a platform designed to enable brands to offer delivery services from their owned and operated online storefronts by leveraging Gopuff’s logistics network, instant fulfillment infrastructure and technology. In addition to fulfillment services, CPG brands using Powered by Gopuff will be able to leverage online ads and marketing to drive […]
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  1. ESG
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  3. Operations & Supply Chain
Using event-driven architecture (EDA), retailers must link essential data at speed and scale throughout their ecosystems near and far to come to grips with now essential environmental, social and governance (ESG) reporting in three key areas. 1. Dead Heading — Optimizing Transportation/Emissions on Every Journey When it comes to transportation within the retail sector, any […]
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  2. Channel: Dollar/Value
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery
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  6. Corporate Strategy
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  13. Stores & Formats
It recently emerged that Amazon’s Just Walk Out offering is being dropped from Amazon Fresh stores. However, it’s not checkout-free tech that’s failing, it’s the fact that Amazon’s checkout free solution doesn’t work, especially in grocery retailers, argues Will Glaser, Founder and CEO at Grabango. In the dynamic grocery retail landscape, a transformative wave is […]

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