Marketing: Social

  1. Channel: Restaurants

Chick-fil-A’s ‘Culture of Belonging’ Hit For Being Too Woke

Add Chick-fil-A to the list of companies being drawn into the nation’s culture wars. The New York Times reports today – not coincidentally, the beginning of Pride Month – that “Chick-fil-A drew fierce criticism this week from conservatives calling out the fast-food chain for its diversity, equity and inclusion policy and questioning the hiring of […]
3 min read
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  1. Shopper & Customer

What is market intelligence and how is it used?

If market intelligence feels like one of those buzzwords you should know the ins and outs of but don’t, you’ve come to the right place. In this blog, we’ll run you through a definition of market intelligence, why it’s important, what it’s used for, and an example of how it helped a brand develop a […]
4 min read
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  1. Holiday & Events

Lessons & Meditations from the Stoics — with Ryan Holiday

Ryan Holiday, an author and media strategist, joins Scott to discuss his latest book, “The Daily Dad: 366 Meditations on Parenting, Love, and Raising Great Kids.” We hear about practicing patience, rethinking our outsized reactions, and teaching discipline. Follow Ryan on Twitter, @RyanHoliday. Scott opens by discussing Nvidia’s journey to become the next $1 trillion […]
< 1 min read
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  1. Media & Marketing

Content Marketing Strategy Framework: Everything you should know

If your job is somehow related to the Ecommerce field, It is almost impossible to not hear the famous quote : Content is king. Bill Gates We can assume that this quote is the primary pillar of “Content Marketing” popularity in this era. Content marketing is an effective way to reach, engage and convert a […]
12 min read
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  1. Trends & External Forces

Michael Phelps to speak at NACDS Foundation Dinner

ARLINGTON, Va. —  The NACDS Foundation announced on Tuesday that 28-time Olympic Gold Medalist and mental health advocate Michael Phelps will be the speaker at the 25th NACDS Foundation Dinner, which will be held on Saturday, August 12, at the Marriott Marquis San Diego Marina. A reception is scheduled to be held from 6:30 p.m. […]
2 min read
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  1. Technology & Innovation

Six Flags preps first amusement park micro market launch featuring Amazon Just Walk Out technology

Six Flags is set to become the first theme park operator to pilot Amazon’s Just Walk Out technology, with the aim of reducing wait times for customers wanting to purchase food and drinks. It will soft launch the tech at its theme park in New Jersey on 1st June. A similar roll-out is planned later […]
2 min read
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  1. Retail Operations

Ingka Group boosts Ikea omnichannel credentials as it snaps up supply chain technology provider Made4net

Ingka Investments, the investment arm of Ingka Group (the largest owner and operator of Ikea stores in 31 countries) has acquired Made4net, a US-based supply chain software solution provider. Financial terms of the deal were not disclosed. It says that the move will increase the capacity needed for a successful end-to-end customer offering, making it […]
2 min read
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  1. Department: Nonfood

At Home Taps Walmart Vet for Top Merchandising Role

At Home has named Jeff Evans as President and Chief Merchandising Officer, effective June 19. Evans will leverage 32 years of industry experience including ecommerce, brand building, product development, sourcing and identifying business opportunities, to help the home décor retailer advance its business. Evans has held senior leadership positions at Walmart for 15 years, most […]
< 1 min read
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  1. Technology & Innovation

The Innovation Conversation:  Travels With Tom

The continuing goal of “The Innovation Conversation” is to explore some facet of the fast-changing, technology-driven retail landscape and how it affects businesses and consumers. It is, we think, fertile territory … and one that Tom Furphy – a former Amazon executive who led the team that developed Amazon Fresh, and currently CEO and Managing […]
< 1 min read
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  1. Corporate Finance

Wednesday Eye-Opener: The More Things Change

A gentleman named James Eagle – described as a “data storyteller and investment writer” and founder of marketing content firm Eeagli – is out with a video that illustrates the evolution of the digital economy through the most popular websites since 1993. It is the very definition of an Eye-Opener. The post Wednesday Eye-Opener: The […]
< 1 min read
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  1. Corporate Purpose

Bud Light Donates $200,000 to LGBTQ+ Organization

Advertising Age reports that Anheuser-Busch InBev’s Bud Light brand, reeling from a series of public relations missteps that have sent its market share into an even greater decline that it was seeing before, announced a $200,000 donation to the National LGBT Chamber of Commerce. The donation, according to Ad Age, extends “an existing partnership with […]
2 min read
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  1. Shopper & Customer

Q&A with Top Event Producer: Lessons from the Buzziest Media Activations

Crystal Anderson got her start in events during her time at Tough Mudder and went on to help produce some of the most frequently cited experiential activations in the retail industry: The Museum of Ice Cream and 29Rooms. These “selfie factories” were consumers’ “first foray into people stepping out from behind their phones and being […]
3 min read
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  1. Media & Marketing

The Future of Retail: Rethinking Digital Signage to Improve the In-Store Experience

Expectations are never-ending in the retail industry. They’re also ever-changing — even more so in light of recent events. People have different mindsets when entering a brick-and-mortar store. Some people are certainly cautious about in-person interactions, so they’re often in the store for a specific reason. Others might have just stopped in out of happenstance, […]
4 min read
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  1. Channel: Dollar/Value

Aldi UK teams with Polytag to gain access to real-time packaging lifecycle information

Aldi UK has partnered with recycling technology company Polytag. It will trial the deployment of Polytag’s invisible UV tags onto its packaging, starting from July. With the company’s unique readers installed at the Biffa Teeside recycling centre, Aldi will get insights on the quantity of its packaging that is actually recycled and be able to […]
2 min read
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  1. Channel: Restaurants

What’s more Important Food or Technology for Restaurants Today

  At the intersection of meals, menu’s, food sold, and food marketing restaurants are increasingly being pressured by customers to eliminate all pain points that may slow down service or hamper ordering the family’s meal. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “if your restaurant looks more like yesterday than […]
3 min read
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  1. Media & Marketing

Digital Advertising On The Go with Uber Advertising’s Dr. Mark Grether

The CPG Guys are joined in this episode by Dr. Mark Grether, VP & General Manager of Uber Advertising which includes all offerings to help merchants, brands, and other advertisers to reach its highly engaged user base across Mobility and Delivery in 32 markets. Follow Dr. Mark Grether on LinkedIn at: https://www.linkedin.com/in/dgrether/Follow Uber on LinkedIn […]
2 min read
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  1. Department & Category

Marks and Spencer blasted by elderly customers as it goes cashless in automated cafes

Marks and Spencer has come under fire from disgruntled elderly customers after closing traditional counters in eight digital cafes, including at two of the retailer’s megastores. With orders placed via touchscreens, staff are now focused on making food and drinks rather than taking orders, with customers alerted when their order is ready. Elderly shoppers have […]
2 min read
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  1. Data & Insights

Next-Gen DTC: 4 Tips for the New DTC Growth Journey

It’s been more than a decade since the direct-to-consumer (DTC) business model forever changed the world of consumer brands. With an iconic cohort of industry disruptors, including Warby Parker, Casper, and Harry’s, the model paved the way for an explosion of businesses built upon direct and authentic relationships with their customers and, in some cases, […]
4 min read
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  1. Shopper & Customer

Doing damage control: How to deal with a reputation crisis

According to actor Keith David, “publicity is publicity, controversy and all that, it’s all good”. Most marketers and business leaders would probably disagree.  A lot of us like hearing about controversy, but we don’t necessarily want to be associated with it. If the news blacklisted our favorite clothing line, chances are we’d be less keen […]
6 min read
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  1. Data & Insights

Talk data to me, LinkedIn: trust, authenticity, and data-led decisions  

In this series, Talk data to me, we chat with leaders from the world’s biggest brands and agencies about how they’re using insights to drive their business strategies. We caught up with Anne-Sophie Pereira De Sá, strategic insights analyst at LinkedIn in the EMEA region, to get her thoughts on the attention economy, the rise […]
3 min read
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  1. CPG: Beverage

Amazon’s Cashierless Checkout Tech Makes Inroads at Events Venues

Amazon is continuing to expand the reach of its Just Walk Out (JWO) cashierless checkout tech with a particular focus on events-based venues. Two Six Flags theme parks will feature new cashierless stores where fans can buy park essentials without waiting in line, and at the Coors Field stadium in Colorado, fans can now purchase […]
3 min read
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  1. Media & Marketing

Sponsored Content: an ultimate guide with Examples

Content is “soldier”! There is a famous quote we have all heard: “Content is king” written by Bill Gates. But it is not always true. In the fierce competition of the digital era, companies are fighting to get more visibility, brand authenticity, and market share using “content”. It is a battlefield in which the contents […]
9 min read
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  1. Channel: Mass

Your Views:  Why The Content Guy Is Going To Hell

I’m conflicted about continuing this conversation, mostly because I do not want to go down a rabbit hole from which there is no escape, and I do not want to take MNB in a direction that undermines its purpose. But, this started as a business story, and so I’m going to take the risk. Last […]
4 min read
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  1. Department & Category

Grocerant Guru’s 10 2023 Tools for your Food Marketing Tool Kit

  The value of a product or brand at times diminishes in consumer relevance. The vernacular of the consumer is ever evolving and the vernacular of your brand must as well. Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® understands that the consumer is dynamic not static. Here are 10 clues to keep […]
3 min read
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  1. Data & Insights

Talk data to me, SeeHer: gender representation, ads to challenge stereotypes, and AI

In this series, Talk data to me, we chat with leaders from the world’s biggest brands and agencies about how they’re using insights to drive their business strategies.  We caught up with Latha Sarathy, Chief Research Officer of the Association of National Advertisers and EVP of Analytics, Insights, and Measurement for SeeHer, the ANA’s global […]
5 min read
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  1. Data & Insights

ChatGPT is Now Guiding Consumer Decisions; What Does it Mean for Brands?

Among the hallmarks of direct-to-consumer (DTC) e-commerce is the ability to learn, directly from the consumer, what helped guide their purchase decision. Over the years, such insights have given DTC brands the jump on many up-and-coming marketing channels, including podcasts, Snapchat, TikTok … and at this moment, ChatGPT. Within the past few months, consumer responses […]
3 min read
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Trending Topics

Editor’s Choice

  1. Shopper & Customer
  2. Channel: Ecommerce & Digital
  3. Media & Marketing
  4. Shopper & Customer
  5. Trends & External Forces

Instacart piloting ‘favorite shopper’ feature

The feature, which allows consumers to single out their preferred in-store shoppers to fulfill future orders, will roll out in the coming weeks among select users. Dive Brief: Instacart said in a Tuesday blog it will pilot a feature for customers that lets them select their favorite personal shoppers to fulfill online orders. Select customers and personal shoppers […]
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Courtesy of Albertsons
  1. Stores & Formats
  2. Merchandising
  3. Owned Brands (Private Label)
  4. Stores & Formats

Albertsons gives its Signature private brands a single identity

The grocer is bringing its Signature Farms, Signature Care and Signature Cafe private labels under its flagship Signature Select brand and has launched a new advertising campaign to promote the expanded product line. Dive Brief: Albertsons announced Wednesday it is bringing its Signature Farms, Signature Care and Signature Cafe private label products under its flagship Signature Select […]
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  1. Associates & Employees
  2. Department: Nonfood
  3. Technology & Innovation
  4. Trends & External Forces
  5. Associates & Employees

More Than 1,700 Amazon Employees Plan Walkout Today

From the Seattle Times: “More than 1,700 Amazon employees have pledged to walk off the job on Wednesday, demanding more flexibility with remote work and more attention on Amazon’s climate impact. “Of the 1,726 employees who had signed on to participate by Tuesday afternoon, about 830 plan to physically walk out of offices in Amazon’s […]
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  1. Channel: Delivery
  2. Channel: Ecommerce & Digital
  3. Department & Category
  4. Department: Food
  5. Data & Insights
  6. Technology & Innovation

Instacart begins nationwide rollout of ChatGPT search tool

The tool allows customers to find products as well as recipes, food prep tips and more using “natural language” instead of keyword-based searches. Dive Brief: Instacart announced Wednesday it has begun the rollout of an artificial intelligence powered search tool that leverages ChatGPT called Ask Instacart. The company said the new capability will scale to all […]
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