Owned Brands (Private Label)

Articles on Retailers Private Label brands.

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  1. CPG: Food
What’s more fun than grabbing a mini Cone out of the freezer for a sweet, chilly thrill? As with most things, the answer is making sure that even more folks can join in on the fun. With Trader Joe’s private brand Hold The Dairy! Chocolate Mini Cones, now that fun isn’t just limited to those […]
  1. Owned Brands (Private Label)
Welcome to My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week’s episode features my conversation with Christine Gallagher of X-Rite Pantone. . MY PRIVATE BRAND TALKS IS SPONSORED BY: […]
  1. Technology & Innovation
Price optimization solution provider Engage3 has launched its Price Image Management (PIM) suite for independent grocers and convenience stores. The Engage3 PIM platform is designed to help independent retailers track their competitive price position in the center store, perishables, private label and fuel, as well as optimize those prices to maximize traffic and margin. The […]
  1. Channel: Specialty & Other
MPB Careers: Lowes Home Improvement Packaging – Opns Project Manager Job Description Job Summary: The primary purpose of this role is to coordinate and lead the packaging, signage, in-store display and other creative and marketing collateral for Lowe’s private brands. This includes responsibility for managing multiple creative and production processes and ensuring that all work […]
  1. Owned Brands (Private Label)
Innovative Chicago-based convenience store retailer Foxtrot Market announced this week its plans to grow. The retailer currently has 13 locations in Chicago, Dallas, and Washington D.C, and plan to add 50 locations over the next two years. The stores will be located in New York City, Austin, Boston, Miami, Los Angeles, and Houston. Mitch Madoff, […]
  1. Media & Marketing
Blackhawk Network has been appointed to launch Iceland Foods’ first ever gift card programme in the UK.   The retailer will be able to offer customers own brand gift cards alongside a range of third party offerings in all its 1,000 stores.   CashStar, powered by Blackhawk Network, is the platform that will enable it to launch […]
  1. Channel: Dollar/Value
Discount retailer Dollar General announced today the expansion of its private brand Believe Beauty which originally launched in 2019. The new range will be called Believe Skin and will include 11 vegan and cruelty-free products priced at $5 or less. The line was developed by Maesa and features a moisturizer, cleanser, exfoliating pads, and more. […]
  1. Department: Consumer Durables
Today, Macy’s introduced the new private brand, And Now This. The line launching in ready-to-wear and men’s categories for the fashion-forward, contemporary dresser, features effortlessly wearable elevated basics and sophisticated pieces. Made for every moment of the day and every wherever-life-takes-you decision, the brand inspires shoppers to showcase their most authentic self and celebrate unique and […]
  1. Channel: Grocery
Wakerfern and ShopRite today announced the launch of its private label, all-natural Bowl & Basket Fresh Chicken line. Whether shopping in-store or online, shoppers can now enjoy over two dozen different kinds of high-quality Bowl & Basket Fresh Chicken offerings such as breasts, thighs, fillets, wings, drumsticks. ShopRite’s launch of Bowl & Basket Fresh Chicken […]
  1. Department: Beverage
Since introducing the Winemakers Selection private brand to Walmart customers in 2018, the retailer has continued to identify new ways to bring shoppers new offerings as they explore the collection. Last year, Walmart exclusively relaunched the Winemakers Selection Classic Series, which featured a streamlined Vertex Award winning brand identity and popular varietals. Jason Fremstad, Vice […]
  1. Channel: Grocery
KEASBEY, N.J. – ShopRite has added a line of fresh chicken products to its private label Bowl & Basket brand. The launch of Bowl & Basket Fresh Chicken marks a significant expansion of the supermarket’s private label poultry offerings in its fresh meats division, the company said on Monday, adding that the expansive rollout “demonstrates […]
  1. Corporate Purpose
MPB Careers: Amazon – Sr. Product Manager – Consumables Private Brands Sustainability Job ID: 1632594 | Amazon.com Services LLC Apply now DESCRIPTION Do you have a passion for products and environmental sustainability? Do you possess proven analytical capabilities, communication skills, and product development experience? Do you thrive in a fast-paced environment and enjoy multi-tasking? If […]
  1. Owned Brands (Private Label)
Nominations for the 2021 Top Women in Store Brands are now open. It’s year nine of the awards program – established by  Women Impacting Storebrand Excellence (WISE), a nonprofit professional development organization, and trade magazine Store Brands. The deadline to enter is Friday, July 23, and all that is required is filling completing the nomination […]
  1. Owned Brands (Private Label)
Welcome to My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week’s episode features my conversation with Christophe Vanackère, CEO at Trace One. . MY PRIVATE BRAND TALKS IS SPONSORED […]
  1. Channel: Department Stores
Back-to-school season is more exciting than ever as parents prepare to send their kids back for in-person learning this fall. To ensure every kid can confidently express their style as they head into the classroom, department store JCPenney has introduced the Thereabouts private brand, a new inclusive line of kids apparel that celebrates diversity of shapes, […]
  1. Department & Category
Private brand frozen and canned food manufacturer Lakeside Foods is updating its branding focusing on a new modern logo designed to reflect its recent growth and innovation while celebrating its rich heritage as a 134-year-old company. The new logo, dubbed the Lakeside Foods family seal, includes an image evoking the sun, lake and fields; a […]
  1. Data & Insights
Trader Joe’s has introduced a new private brand promotion designed to encourage shoppers to engage with the retailer and its private brand range. The retailer invites shoppers to “Mix up a memorable “milk” shake. Photograph your unique blended beverage. Post it to Instagram along with the hashtag #TJsMilkshakeContest for the chance to win a TJ’s […]
  1. Channel: Convenience
The 7‑Eleven Slurpee, the iconic private brand beverage enjoyed by millions of Americans since 1966, is going galactic. The freezing-cold drink will rocket out of the earth’s atmosphere this August on a private space flight commissioned by the retailer to celebrate its 94th birthday. Slurpee drink fans will choose their favorite far-out flavor to make the trip — […]
  1. Channel: Mass
This post was originally written by Silvia Azrai Kawas, Vice President, Private Brands Food for Walmart, and published on the retailers Walmart Newsroom blog. Tea is the second-most consumed beverage in the world. It trails only water in popularity, which is important to note, because its ubiquity has far-reaching consequences for farmers, communities and people […]

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Here’s what was interesting in Retail today: Coca-Cola spurs 42% revenue growth (now $10.1B) after returning to pre-pandemic marketing spend (which doubled YOY). They invested in innovation, quality, and targeted allocation with their increased spend and beat earnings and revenue expectations in Q2. Target, Bed Bath and Beyond Open Doors To Third-Party Boutiques. The Store-within-a-store […]
  1. RetailWIt QuickWit
Here’s what the RetailWit crew is reading today: Salesforce projects retailers will pay extra for goods in the second half—to the tune of $223B (+62%) YOY. It’s expected to come from a staggering increase in logistics (+$163B), suppliers (+$12B), and wage expenses (+$48B). Uber partners with Albertsons to expand grocery delivery. It is their biggest […]