Owned Brands (Private Label)

Articles on Retailers Private Label brands.

  1. Shopper & Customer

Kroger + Giant Eagle: Why? If Neither Company Can Win More Customers Organically, What’s the Point?

  When Kroger announced its $1.65 billion acquisition of Giant Eagle, the grocery industry immediately began talking about buying power, scale, retail media, private label, and operational synergies. As the Grocerant Guru®, my first question is much simpler: Why? Not why buy Giant Eagle. Why would consumers care? Because consumers—not investors—ultimately determine whether acquisitions succeed. […]
5 min read
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  1. Merchandising

Co-op introduces NaviLens tech packaging for visually impaired shoppers

Co-op has introduced NaviLens technology across its own-label paper products range – in a grocery retail own-brand first move – helping to make it easier for customers with visual impairments to identify products and shop more independently. NaviLens technology uses high-contrast codes that are printed… This story continues at Co-op introduces NaviLens tech packaging for […]
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  1. Department: Beverage

Parfetts unveils exclusive Spirit Republic range for independent retailers.

Parfetts has expanded its own-brand offering with the launch of Spirit Republic, a new exclusive range developed to give independent retailers stronger margins in high-demand spirits and licensed categories. The employee-owned wholesaler will launch the range at its largest annual wholesale event,  Parfest, in July.… This story continues at Parfetts unveils exclusive Spirit Republic range […]
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  1. Department & Category

Couche-Tard’s Circle K: A Grocerant Success Story

How One Convenience Store Chain Quietly Changed Food Retail Forever By the Grocerant Guru® Steven Johnson For decades, many retailers believed convenience stores existed for one purpose—fuel, cigarettes, soft drinks, and lottery tickets. Food was often an afterthought consisting of roller grill hot dogs, packaged sandwiches, and impulse snacks. Those days are gone. Few companies […]
5 min read
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  1. Shopper & Customer

The Ultimate Guide to Building a Retail Pitch Deck That Wins Deals

Landing your product on the shelves of a major retailer is one of the biggest milestones for any consumer product brand. Not only does retail distribution validate your business, but it also increases brand awareness, drives sales, and opens the door to long-term growth. However, getting in front of a retail buyer is only half […]
5 min read
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  1. Channel: Restaurants

Starbucks is Brewing the Next Generation of Food Marketers—One Barista at a Time

For years, restaurant chains invested millions telling consumers what made their brands special. Today, consumers increasingly believe employees more than advertising. Starbucks has recognized that reality, and its newest partnership with TikTok may become one of the most influential employee-marketing initiatives the restaurant industry has seen. Starbucks recently announced a pilot program that allows selected […]
5 min read
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  1. Trends & External Forces

Drug Channels News Roundup, June 2026: PBM Shakeout Accelerates, 340B Enters a New Era, Rebate Questions Persist, Mark Cuban Wins Again, and Ge Bai’s HHS Nomination

Happy 250th birthday, America! Before you launch your semiquincentennial festivities, Drug Channels offers some fireworks of our own: The PBM Shakeout Is Gaining Momentum 340B: From Opacity and Expansion to Transparency and Accountability Why Do Many Employers Say They Don’t Receive 100% Of Their PBM Rebates? Mark Cuban Wins the Generic Price War (Again) Plus: […]
2 min read
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  1. Shopper & Customer

ALDI’s Blind Box Promotion Signals the Future of Interactive Food Discovery Marketing

  As retailers continue searching for new ways to engage consumers, build loyalty, and stimulate trial, Aldi’s new “Blind Box” promotion demonstrates that food discovery is rapidly becoming one of the most powerful customer acquisition and retention tools in retail food marketing according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® Beginning […]
5 min read
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  1. Media & Marketing

7 Tips for a Successful In-Store Product Launch: How to Create a Strong Brand Experience

Launching a new product in retail stores can make or break your brand’s success. While online visibility matters, the in-store brand experience often determines whether customers will engage, purchase, and remember your product. A powerful in-store product launch does more than showcase your product—it immerses shoppers in your brand story, builds emotional connections, and drives […]
3 min read
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  1. Channel: Grocery

Q1 Earning Call: Foran’s Mandate Every Item Kroger Carries Must Earn Its Spot

Kroger’s Q1 2026 earnings call this morning was not a typical financial readout. CEO Greg Foran used the platform to lay out a clear-eyed operating philosophy for where this company is headed, and several of the things he said should be on every CPG supplier’s radar before their next Kroger meeting. Greg Foran, Q1 2026 […]
5 min read
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  1. Channel: Dollar/Value

Dollar General CMO Tony Rogers: CPGGUYS SPECIAL EPISODE 600

The CPG Guys are joined on its 600th episode by Tony Rogers, CMO of Dollar General which serves as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and […]
3 min read
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  1. Agencies & Vendors

The IRA Fixed One Medicare Part D Distortion—But Patients Now Face New Tradeoffs

By Bryce Platt, PharmD For years, Medicare Part D plans often preferred high-list/high-rebate branded multiple sclerosis (MS) drugs over lower-cost generics. That was rational behavior inside an irrational system. The Inflation Reduction Act (IRA) offers one example of how incentives can change behavior in the system. New research in JAMA Health Forum reveals a significant […]
2 min read
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  1. Shopper & Customer

Better-For-You Food Is No Longer a Niche: Who’s Winning and Who’s Losing in 2026

  The food industry’s “better-for-you” revolution is no longer emerging; it is mainstream, measurable, and rapidly reshaping where consumers shop, what they buy, and which companies are winning wallet share. The latest insights presented at the International Dairy Deli Bakery Association (IDDBA) annual meeting underscore what many in foodservice have ignored for too long: consumers […]
7 min read
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  1. Department & Category

Food inflation benefits own-label and frozen food, research finds

Soaring food prices are making cheaper own-label products the brand of choice for many shoppers, according to new research. A study by Britain’s frozen pea producers suggests that because UK shoppers are spending £100 a month more on food than they did a year ago,… This story continues at Food inflation benefits own-label and frozen […]
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  1. Technology & Innovation

First Impressions Matter: 12 Ways to Win Your Buyer Meeting Before It Even Starts

Emerging brands often invest an immense amount of time and capital into perfecting their product pitch. However, when it comes to a buyer meeting – whether at an ECRM Session or an industry trade show – the outcome of the engagement is frequently decided before the formal presentation even begins. First impressions count. A lot. […]
10 min read
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  1. Channel: Ecommerce & Digital

Grocery Delivery at What Cost

  From the perspective of the Grocerant Guru®, the grocery delivery wars are no longer simply about convenience. They are about ownership of the consumer food relationship, frequency of engagement, data monetization, and ultimately who controls the “last mile” between hunger and fulfillment. For legacy grocers like Albertsons and Kroger, the challenge is existential. For […]
7 min read
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  1. Department: Consumer Durables

Where Apparel Growth Is Headed in 2026: TikTok, Private Label, and the Shift in Consumer Spending

Download our latest apparel industry report to understand the retail trends, consumer behaviors, and market shifts shaping apparel growth in 2026. The apparel industry continues to evolve as consumers shift spending across retailers, channels, and product categories. This report analyzes the latest apparel market trends, including retailer market share, TikTok Shop’s growing influence, private label […]
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  1. Channel: Grocery

Kroger’s Online Deal Days Are Live. Here’s What Your Brand Should Be Asking.

<!– CINCINNATI CPG EDGE — GHOST POST HTML BLOCK Post: "Kroger's Online Deal Days Are Live. Here's What Your Brand Should Be Asking." Section: Strategy & Analysis Paste into a Ghost HTML card. Navy: #0C1F3A | Amber: #E8A43C | Steel: #c8d4e0 Rules: div-based callouts only; all text colors on inner tags; no width:calc; no negative […]
3 min read
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  1. Shopper & Customer

What many legacy retailers still fail to recognize in 2026

  Foodservice industry icon and longtime industry strategist Bill Bishop often reminded retailers that “the rate of change is increasing.” In 2026, that observation has become less of a warning and more of a survival metric. The food industry is no longer competing store versus store, or restaurant versus supermarket. Today, the competition is meal […]
7 min read
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  1. Shopper & Customer

Once Again the Grocerant Guru® Is Looking a Customer Ahead

  For more than three decades the retail food industry has been chasing one core reality: consumers no longer eat according to traditional retail segments. They eat according to time, convenience, value, relevance, portability, affordability, and emotional connection. Long before “omnichannel food retailing,” “food discovery,” and “digital ordering ecosystems” became industry buzzwords, Tacoma, Washington-based Foodservice […]
7 min read
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  1. Data & Insights

Trends Reshaping Pet: Fresh Food, Private Label & Wellness</span#x3E;

Join YipitData on June 25 @ 1pm ET for a look at the evolving pet care landscape, with a focus on the trends reshaping pet food. We’ll explore how retailers like Costco and Tractor Supply are driving growth through fresh food innovation and expanding private label offerings, alongside a deep dive into the growing vitamins […]
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  1. Channel: Grocery

Wall Street Loves Kroger Right Now. Here’s Why Suppliers Should Pay Attention.

<!– Cincinnati CPG Edge — Ghost HTML Card Post Title: Wall Street Loves Kroger Right Now. Here's Why Suppliers Should Pay Attention. Section: Kroger Strategy Rules: no width:calc or negative margins; all text colors on inner tags only; callout boxes use div-based layout (NOT table) with background-color on the div Closing line: “From Cincinnati CPG […]
6 min read
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  1. Channel: Grocery

What Kroger’s Trust Ranking Actually Means for Suppliers

Kroger just landed at No. 27 on the 2026 Axios Harris Poll 100, the annual ranking of America’s most visible and trusted companies. CEO Greg Foran kept it simple: “This recognition belongs to our associates. Every day, more than 400,000 of them help families put fresh, affordable food on the table.” Nice headline. But if […]
3 min read
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  1. Channel: Grocery

Kroger Is Cutting Prices, Will Vendors Pay the Bill?

The Announcement In his first major media interview since taking over as CEO in February, Greg Foran told Bloomberg that Kroger is preparing to roll out its most aggressive retail price reductions in years. The cuts will span thousands of products, they’ll be tested first and phased in over time, and the goal is straightforward: […]
3 min read
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Editor’s Choice

  1. Channel: Grocery

Kroger acquiring Giant Eagle in $1.65B deal

Kroger Co. is acquiring Giant Eagle, a family-owned food and pharmacy retailer, for a purchase price of $1.65 billion. Giant Eagle has approximately $9 billion in annual sales and 197 supermarkets and 11 standalone pharmacies across northern Ohio, western Pennsylvania, West Virginia, Maryland and Indiana, according to a press release. The purchase is comprised of […]
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  1. Data & Insights
  2. Channel: Mass
  3. Corporate Strategy
  4. Media & Marketing
  5. Retailer Media
  6. Agencies & Vendors
  7. Retail Ecosystem
  8. Data & Insights
  9. Shopper & Customer
  10. Technology & Innovation
  11. Trends & External Forces
  12. Retail Operations

Omni CEO Christine Gambino – Omnichannel, Real ID & the Full-Funnel Future

The CPG Guys are joined in this episode by Christine Gambino, CEO of Omni, Omnicom’s next-generation marketing and sales intelligence platform. It connects strategy, creativity, media, CRM, commerce, data, and AI to help brands grow with greater clarity, speed, and measurable business impact. Follow Christine on LinkedIn at: https://www.linkedin.com/in/christine-gambino-59683ab8 Follow Omni online at: https://www.omc.com/omni/ Christine […]
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  1. Technology & Innovation
  2. Channel: Mass
  3. Channel: Restaurants
  4. Department & Category
  5. Department: Food
  6. Department: Nonfood
  7. Corporate Strategy
  8. Corporate Finance
  9. Agencies & Vendors
  10. Data & Insights
  11. Shopper & Customer
  12. Technology & Innovation
  13. Trends & External Forces
  14. Associates & Employees
  15. Stores & Formats

C-Stores Grow, In Both Size And Ambition

CNBC has a story about how, while “gas stations have been reinventing themselves for the past decade with food offerings that rival many established grub-only chains,” now they are “doing something else: growing in physical size and attracting legions of fans along the way.”  Buc-ee’s is described as the poster child for this transformation: “On […]
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