Owned Brands (Private Label)

Articles on Retailers Private Label brands.

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  1. Media & Marketing
People talk about their personal brand, but what, really, is a personal brand — and how do you create one? “Having a personal brand helps people understand what you’re all about,” said Salesforce Chief Philanthropy Office Ebony Beckwith. “Whether it’s how you look, how you speak, or how you work — it’s the whole package.”  […]
  1. Shopper & Customer
Consumer buying habits may begin to change in the face rising prices, with shoppers possibly trading down to private label and value-tier products. At-home food prices rose 4.5 percent in September, according to government statistics.
  1. Channel: Ecommerce & Digital
Antitrust subcommittee members want evidence to back up testimony from execs about the use of third-party seller data.
  1. Data & Insights
Amazon said yesterday that sales in its third-party marketplace now account for about 60 percent of all its retail sales.  In addition, the company said that third-parties “sold more than 3.8 billion products, averaging 7,400 every minute … averaged more than $200,000 in sales, up year-over-year from about $170,000 … and “had nearly $2.2 billion […]
  1. Trends & External Forces
Pandemic prompts love for own-label amongst European shoppers as price sensitivity rises, Pricer’s data reveals. Pandemic-fuelled price sensitivity is making European shoppers less loyal to brands, prompting shoppers to switch to own-brands rather than private-label products, the latest research from Pricer, the world’s most reliable provider of ESLs (Electronic Shelf Labels), reveals.  Original research of over […]
  1. Channel: Ecommerce & Digital
The Wall Street Journal reports that a group of bipartisan members of the US Congress’s Antitrust Subcommittee have written to Amazon CEO Andy Jassy asking him “to provide ‘exculpatory evidence’ to corroborate the sworn testimony that several leaders, including then-CEO Jeff Bezos,” provided to the subcommittee in 2019 and 2020 testimony about how the company […]
  1. Shopper & Customer
Natural Baby Shower has partnered with Go Instore to add one to one live video retail to its website. Customers can now speak to a nursery specialist in-store in order to get advice and see products.  They can also access this through an appointment service, powered by Appointedd, a cloud-based online booking platform. Natural Baby Shower’s Head […]
  1. Trends & External Forces
The Washington Post this morning reports that “a bipartisan group of senators plans to introduce a bill that they say would prevent tech platforms from using their power to disadvantage smaller rivals, signaling growing momentum in Congress to rein in Silicon Valley giants. “Senator Amy Klobuchar, the Minnesota Democrat who chairs the Senate Judiciary Committee’s […]
  1. Channel: Grocery
LAKELAND, Fla. — Publix said Thursday that it has promoted three executives. Kyle Davis, currently director of warehousing, will become vice president of distribution; Chris Haake, business development director of grocery retail support, will be promoted to vice president of replenishment and purchasing support; and Merriann Metz, vice president, general counsel and secretary, will be […]
  1. Channel: Grocery
Got a number of emails responding to yesterday’s breaking new story about how Kroger plans to go into both the northeastern US and south Florida with pure-play e-commerce operations that will build on its CFC warehouse development strategy with Ocado. I commented, in part: For a long time, I’ve heard people speculate about when Kroger […]
  1. Department & Category
Responding to yesterday’s conversation with author Larissa Zimberoff about Silicon Valley’s obsession with what she calls “New Food,” one MBNB reader wrote: Your discussion with Ms. Zimberoff about “New Food” is fascinating because the stores in which we shop have dedicated large amounts of shelf real estate to foods with ingredients that are made to […]
  1. Retailer Media
With digital interactions overtaking nearly every facet of everyday life, transactional-based businesses must pivot their marketing strategies—and fast. Failure to innovate new strategies that align with today’s consumers can only lead to missed opportunities. When it comes to retail and specifically grocery retail, a new media approach to digital marketing has emerged—and it is accelerating […]
  1. Channel: Delivery
In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives.  Since starting their Instacart Ads campaign with our partner CommerceIQ (CIQ), food brand Pilgrim’s Pride has seen: Sales grow by approximately 21% month-over-month (MoM) Market […]
  1. RetailWit QuickWit
Nothing quite says Friday like listening to Timecop1983 while reading the best of today’s retail news: IRI: Private Label growth lower than Name Brands over the last year. Previous 52 weeks (ending Sept 19) show sales of brand name rising 3.6% ($536B) versus private label’s 1.5% ($142B). It’s the first time in a decade name […]
  1. Trends & External Forces
Dive Brief: Private label brands have struggled to keep up with brand name offerings during the past year, according to data from IRI. The Chicago-based market research firm said during the 52 weeks ending Sept. 19, sales of brand names rose 3.6% to $536 billion, while private label increased 1.5% to $142 billion. IRI found brand […]
  1. Trends & External Forces
Amazon Counterfeit Crimes Unit Reaches Settlement with Influencers Who Ran Social Media Counterfeiting Scheme, Permanently Banning them from Amazon’s Store and Securing Financial Payments to be Donated to Support Anti-Counterfeiting AwarenessSeptember 30, 2021 at 9:16 AM EDT Scheme promoted counterfeit luxury brand products on Instagram, TikTok, and Facebook and directed customers to product listings in Amazon’s […]
  1. Channel: Drug
CAMP HILL, Pa. — Rite Aid Corp. on Thursday reported a narrower than expected second quarter loss. The net loss was $100.3 million, or $1.86 per share for the period ended August 28. The adjusted net loss was $22 million, or 41 cents per share. Analysts had forecast an adjusted net loss of 48 cents. Adjusted […]
  1. Owned Brands (Private Label)
Citing continued concerns about the Delta variant, the Private Label Manufacturers Association announced today that it has postponed its annual Private Label Trade Show to January 30-February 1, 2022. Originally planned for November 14-16, the rescheduled show will be held in person at the Donald E. Stephens Convention Center in Chicago. This is the second […]

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  1. RetailWit QuickWit
Kroger launches private targeted marketing platform. Big news coming from 84.51 / KPM. The platform allows clients to use their demand-side platform (DSP) of choice. Data is money, and Kroger has blown open the doors for extending first-party data beyond their walled garden—while maintaining (shopper) privacy and control.  Amazon gives third-party sellers access to more […]
  1. Channel: Grocery
Solution enables brands to target relevant shoppers, optimize performance against actual retail sales The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, has rolled out a new private programmatic advertising marketplace. The Kroger Private Marketplace enables agencies and brands to target consumers by applying Kroger audience data to programmatic campaigns on […]
  1. RetailWit QuickWit
Albertsons posts Q2 earnings beat. ID sales +1.5% (2 year stacked: 15.3%); digital sales +5% (2 year stacked: +248%). They announced a strong quarterly dividend of 20% and raised FY2021 outlook.  Gross profit margin decreased 28.6% (fuel, inflation, supply chain costs). Albertsons spoke to their transformation strategy and, specifically, called out modernizing their technical infrastructure […]

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