Marketing: Print

  1. Department & Category

United Airlines Service with Grocerant Niche Success

  How is it that United Airlines understands that consumers want grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food and so many legacy grocery stores stutter at discussing the idea?  Restaurants have had great success selling grocerant niche meals and meal components for takeout and delivery.   According to Steven Johnson Grocerant Guru®at Tacoma, WA based […]
3 min read
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  1. Shopper & Customer

Promotions … Don’t Train Your Customers

Who doesn’t like a good money-saving deal? It’s human nature to want to save money. “Free shipping! $10 Off! Gift with order! Save 20%! Buy one get one free!” These are all common offers that motivate customers to purchase. We all know that promotional offers increase the rate of response. How do you keep from […]
3 min read
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  1. Shopper & Customer

Humanising the Search Experience, with Empathy.co

Retailers are expected to know what consumers want, when they want it, and immediately provide it. More than ever, people are turning to brands they trust and a digital dialogue that helps them feel understood. Brands need to provide an online search experience that provokes a rich contextual dialogue, guiding customers in a conversational experience […]
3 min read
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  1. Department: Nonfood

Your Views:  Searing Criticisms

On Friday, we took note of a Fox Business story saying that “Sears Holdings has emerged from bankruptcy after more than 10,000 court filings and a four-year stay that saw the department store chain shrink from almost 700 stores to less than two dozen.  The bankruptcy estate’s reorganization plan took effect on Oct. 29, signaling […]
3 min read
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  1. Media & Marketing

Amazon Prime’s Bundling Strategy

Which is better for the brand? Asking users to pay for individual services? Or asking users to buy a bundle of services? There is a lot behavioral psychology involved in this choice that affects brand perceptions. There are inherent risks whichever approach a brand employs. Research shows that individual fees feel more personalized as a […]
5 min read
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  1. Shopper & Customer

Merge it and Purge it!

In a direct marketing business, a customer list (i.e., housefile) is your most valuable asset. Therefore, it’s important to manage your housefile and to keep it segmented and always up-to-date. To keep your housefile current, you need to merge/purge it regularly. What does this mean? Merge/purge is a process that identifies and removes unwanted or […]
3 min read
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  1. Media & Marketing

Elon guts Twitter, Google shutters Hangouts, and the tech layoffs continue

Hey, all — welcome back to Week in Review, the newsletter where we sum up the most read TechCrunch stories from the past week. And oof, what a week it was. Want this newsletter in your inbox every Saturday? Sign up here. Signed up? Let’s just dive right in. most read Mass layoffs at Twitter: […]
2 min read
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  1. Media & Marketing

Make the Most of Limited Holiday Budgets With Out-of-Home Advertising

It may be fall but advertisers are already in a mad dash to reach consumers for the upcoming holiday season. Unfortunately, inflation and supply chain issues have thrown shopper behavior and budgets into unpredictable territory. Furthermore, advertisers face high costs and big shifts in the effectiveness of broadcast and digital advertising mediums. Out-of-home (OOH) advertising […]
3 min read
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  1. Media & Marketing

Should You Put Your Full Product Catalog on Amazon, or Retain Some Exclusives?

John Pak is a Client Project Manager at Bobsled, an Acadia company Earlier this year, an apparel brand came to me with a question. The brand was planning to upload many of its products to Amazon, and it wanted to know: should it list all of its catalog on Amazon, or should it save some […]
< 1 min read
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  1. Data & Insights

Smart, Sharp Tools for Quality Customer Data

Start 2023 armed with smart, sharp data quality tools that will keep customers coming back all year! Download Melissa’s new Solutions Catalog and discover tools that will help reduce cart abandonment, combat fraud, and stay in contact with your customers when they move or change contact information. Plus, check out our free trials and POCs!
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  1. Media & Marketing

Coach enlists Obsess for immersive holiday season shopping experience

Coach has unveiled its first virtual shopping destination, with a focus on the holiday season. Inspired by a vintage Coach store, the immersive experience allows guests to move throughout themed rooms, shop the holiday collection and play a game with Rexy, the house’s mascot, to unlock special prizes. Additionally, visitors will have the opportunity to […]
2 min read
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  1. Retail Ecosystem

Amazon Music Expands Its Prime Benefit, Now With a Full Catalogue of Music and the Most Top Podcasts Ad-Free

Prime members will enjoy an increase to millions of songs in shuffle mode, ad-free, and at no additional cost to their membership   Prime members will also get access to the largest selection of ad-free top podcasts available, including the Wondery catalogue of premium shows, podcasts from the CBC
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  1. Media & Marketing

Why Private Equity Loves Brands

Marketers and market driven organizations have long had a strong appreciation for the value of brands. Jim Mullin, Scottish businessman and CEO of Reach, PLC, expressed this value well: “Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery wears […]
3 min read
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  1. Shopper & Customer

7 Tips to Aid Your Business Growth & Increase Revenue

Most companies prioritize increasing sales and revenue wherever they can. It only makes sense, as revenue is a key factor in the success and growth of your business. But this is easier said than done. If it was simple, then every company’s profits would be through the roof. One of the best ways to ensure […]
6 min read
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  1. Operations & Supply Chain

Fashion Brand Struts To Lightning 50 Success Using Inventory Planner

Some retail brands are born in boardrooms, others are created in more unconventional circumstances – and J Brooks Boutique, an Atlanta-based online fashion business, is one of those brands.   In 2016, its founder Jessica (Jes) Brooks bought a sewing machine from a catalog using points she earned as a reward for her performance in […]
4 min read
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  1. Shopper & Customer

How To Leverage M-Commerce For Your Retail Business

With the advent of technology, business owners are now aligning their companies towards changing trends. This strategy can help them improve efficiency, provide the utmost customer experience, and stay competitive. For example, retail businesses now integrate omnichannel strategies like M-commerce or mobile commerce to enable mobile shopping. Many consumers now rely on mobile devices to […]
3 min read
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  1. Media & Marketing

Pinterest partners with record labels to bring popular music to its TikTok rival, ‘Idea Pins’

Pinterest’s TikTok competitor is gaining new music. The company announced today its video-focused “Idea Pins” feature will now include the ability to add popular tracks from top artists, thanks to new licensing deals with Warner Music Group, Warner Chappell Music, Merlin and BMG. This will expand upon the music already provided through Pinterest’s royalty-free music […]
2 min read
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  1. Media & Marketing

Commercetools Adds B2B Functionality to its Core Platform

Headless commerce provider commercetools has added B2B functionalities to the core offering of commercetools Composable Commerce. commercetools Composable Commerce for B2B provides access to the company’s full API portfolio, with the goal of allowing users to create and customize experiences necessary for their specific business model rather than having to tailor them to an out-of-the-box […]
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  1. Data & Insights

Beating Cookie Addiction with a Healthier Attribution Diet

Unless you are the beloved Cookie Monster from Sesame Street, we all know that bingeing on cookies is a decidedly unhealthy habit. Delicious in the moment but destructive in the long run. The same holds true for digital cookies. Marketers have been gorging on them for decades, addicted to the delicious data they provide. The […]
5 min read
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  1. Media & Marketing

Mole Valley Farmers grows product catalogue through Akeneo

Mole Valley Farmers grows product catalogue by 175% with Akeneo’s PIM solution. Leading agricultural supply business, Mole Valley Farmers, has improved speed to market while enhancing product experience, partnering with Akeneo, the global leader in Product Information Management (PIM) and Product Experience Management (PXM) solutions. Originally established as an agricultural buying group in 1960, Mole Valley Farmers […]
< 1 min read
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  1. Media & Marketing

buymie announces Woodie’s same-day delivery tie up

Woodie’s, a DIY, home and garden retailer, is partnering with same-day delivery platform buymie.  From 10th October, customers in South East Dublin can use buymie’s personal shopping services to order 20,000 DIY and home improvement products from their nearest Woodie’s store and receive items to their doorstep in as little as two hours.  This builds […]
2 min read
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  1. Corporate Strategy

Activist Investor Pushes Kohl’s to Oust its CEO and Chairman

Activist investor Ancora Holdings is pushing Kohl’s to remove its chief executive and its chairman, reports CNBC. Ancora sent a letter to the board Thursday asking for the replacement of CEO Michelle Gass and Chairman Peter Boneparth. The firm, which has a 2.5 percent stake in Kohl’s, wants new leadership so the company can revamp […]
2 min read
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  1. Technology & Innovation

Lowe’s Introduces Interactive ‘Digital Twin’ to Align With 3D Product Catalog

Home improvement retailer Lowe’s has unveiled its interactive retail digital twin in two stores and will open its virtual 3D product catalog to populate this new technology in the coming weeks. Lowe’s digital twin is powered by the NVIDIA Omniverse Enterprise, which allows associates to engage with a store’s digital data to optimize operations and […]
2 min read
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  1. Media & Marketing

Amazon’s live radio app Amp is launching a new creator fund

Amazon’s live radio app Amp is launching a new creator fund that is designed to reward creators who create engaging shows and build loyal audiences. A spokesperson from Amazon told TechCrunch that Amp has allocated “millions of dollars” to pay creators through monthly rewards, but didn’t provide an exact figure. The company says the range […]
2 min read
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  1. Department: Nonfood

Your Guide To Sustainability at Dreamforce

With sustainability as our fifth core value, we’re setting out to make this our most sustainable Dreamforce ever. We’re conserving resources, sourcing responsibly, reducing waste, and inspiring our attendees to do the same. Join us on Wednesday, Sept. 21, for a full-day of programming at the Net Zero Summit that will feature the world’s most […]
2 min read
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  1. Technology & Innovation

The Future of Commerce is Composable

E-commerce has come a long way since companies like Amazon.com and eBay first launched their online businesses. While pre-pandemic online transactions only amounted to 13.8 percent of global retail sales, consumers quickly shifted to online shopping when the world went into lockdown. As a result, brick-and-mortar retailers had to start or expand their online businesses, […]
4 min read
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  1. Channel: Mass

Walmart Invites Canadian eCommerce Companies To Expand on Its U.S. Online Marketplace

BENTONVILLE, Ark., and MISSISSAUGA, Ont., Aug. 30, 2022 — Offering Canadian companies a straightforward way to expand stateside, Walmart is recruiting Canada-based sellers to join its flagship U.S. Marketplace and serve a growing base of more than 120 million loyal online shoppers each month.Entrepreneurs and e-commerce sellers interested in being among the first to explore […]
3 min read
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  1. Channel: Delivery

How Instacart Uses Machine Learning-Driven Autocomplete to Help People Fill Their Carts

For an eCommerce platform like Instacart, Search is an important tool for making shopping feel effortless by helping people find the products they want, even when they are not sure what they’re looking for. Autocompleting user’s queries when they start typing is a great way of making the search experience more efficient. It assists users in expressing their shopping intent clearly, and helps them explore a wide variety of options. In this post, we describe how we generate and rank query suggestions in Autocomplete and how this shapes a user’s search behavior — translating into larger basket sizes.
10 min read
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  1. Technology & Innovation

Apple’s Shazam at 20: Once Seemingly Magic, Now Monetization Machine

Know when you hear a great song and wish you knew the title? That’s why the Shazam app was invented in 2002, but it’s only part of the reason Apple acquired the song recognition tech in 2017 for a reported $400 million. Now, it’s celebrating 20 years of discoverability, creator monetization and adding new features. […]
3 min read
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  1. Media & Marketing

Screwfix to replace physical catalogues with digital screens

Screwfix has announced it is stopping printing physical copies of its catalogue and replacing them with digital screens in-store. The move will mean that Screwfix customers will be able to… The post Screwfix to replace physical catalogues with digital screens appeared first on Latest Retail Technology News From Across The Globe – Charged.
< 1 min read
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Editor’s Choice

  1. Shopper & Customer
  2. Department: Consumer Durables
  3. Department: Nonfood
  4. Corporate Strategy
  5. Corporate Finance
  6. ESG
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Retailer Media
  10. Agencies & Vendors
  11. Data & Insights
  12. Shopper & Customer
  13. Trends & External Forces
  14. Associates & Employees
  15. Operations & Supply Chain
  16. Stores & Formats

Retail Media is Here in a Big Way: Should Search be Worried?

By John Spiropoulos Media is filled with evolutionary step-change transitions which permanently alter the marketplace. Each evolutionary event, seen in terms of advertiser outlays – the media mix – is driven by incremental change during economic uncertainty. This is particularly true – and trackable – in modern times. Some of these events were covered in […]
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  1. Media & Marketing
  2. Department: Consumer Durables
  3. Department: HBC
  4. Department: Nonfood
  5. Corporate Finance
  6. Partnerships & Alt Profit
  7. Media & Marketing
  8. Agencies & Vendors
  9. Data & Insights
  10. Technology & Innovation
  11. Holiday & Events

U.S. SMI Core Release Note – October 2022

SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US national brand ad spending, to provide a complete monthly view of the SMI Pool market size, investment share and category performance. Core Data delivers detailed ad intelligence across all media […]
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  1. Trends & External Forces
  2. Channel: Grocery
  3. Department: HBC
  4. ESG
  5. Media & Marketing
  6. Trends & External Forces
  7. Associates & Employees
  8. Merchandising

Kroger Health Center marks first anniversary

CINCINNATI — The Kroger Health Center for Advanced Community Care, a joint project of Kroger Health and the University of Cincinnati James L. Winkle College of Pharmacy, recently celebrated its one-year anniversary. The Center employs pharmacists, technicians, nurse practitioners, and dietitians to provide an interprofessional model of care. It also provides practical experiences for students […]
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  1. Channel: Dollar/Value
  2. Corporate Strategy
  3. Corporate Finance
  4. Corporate Purpose
  5. ESG
  6. Media & Marketing
  7. Shopper & Customer
  8. Associates & Employees
  9. Merchandising
  10. Operations & Supply Chain
  11. Stores & Formats

Dollar Tree sales up 8.1% in third quarter

CHESAPEAKE, Va.— Dollar Tree executives said the retailer’s new pricing strategy lifted operating income nearly 23% to $381 million in the third quarter ended October 29. Top-line sales rose 8.1% to $6.94 billion. Comparable-store sales at its Dollar Tree stores increased 8.6% from a year earlier, while comps at its Family Dollar stores were up […]
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